Las 10 mejores plataformas de comercio electrónico empresarial para 2026

Rierino is a modular, headless eCommerce platform designed to empower businesses with intelligent orchestration across various channels and regions. Its cloud-agnostic, open architecture offers flexibility in customization and deployment, allowing businesses to adapt to changing market demands while maintaining full control over scale, resource allocation, and infrastructure costs.

Why I Picked Rierino: I like Rierino for its dynamic product cataloging, which supports limitless customization, bundling options, and real-time updates. This means teams can tailor product offerings at scale, ensuring relevance across customer segments. Additionally, Rierino’s next-gen promotions and discounts engine enables hyper-targeted offers, enhancing customer engagement and conversion rates.

Rierino also offers a frictionless checkout experience, with adaptive workflows, instant calculations, and multi-basket support. Its ability to dynamically scale infrastructure ensures seamless performance even during traffic spikes, reducing cart abandonment rates and improving transaction efficiency. Enterprises can monitor platform performance with their existing observability tools, ensuring transparency and real-time insights into system health and resource usage.

Rierino Standout Features & Integrations

Features include real-time personalization, delivering context-aware recommendations and content tailored to individual user behavior. The platform also provides enterprise-grade scalability, offering dynamic resource allocation to handle seasonal peaks without compromising performance. Additionally, Rierino supports customizable order fulfillment and return processes, with bulk ordering, reordering, and ERP integrations to optimize large-scale operations.

Integrations include Adyen, Mastercard, Stripe, Amazon Web Services, Google Cloud Platform, Microsoft Azure, MongoDB, Algolia, Elastic, Odoo, SAP, and Twilio.

The Shopify Plus platform takes all the functionality from the basic Shopify plan and converts it for larger businesses to use in the enterprise environment. If your company manages multiple stores, you can use the platform to manage up to 10 websites simultaneously. After setting up your business, you’ll never have to worry about sales difficulties because the Shopify Plus platform processes around 10,000 transactions every minute.

Why I Picked Shopify Plus: Shopify Plus is a fully accommodated ecommerce platform, which means you don’t have to do any web development or coding to get started. You can also get help from a devoted account manager to ensure your launch is a success and even help you build it. Shopify Plus also provides outstanding security, reliable store uptime statistics, mobile optimization built-in to your store, and a checkout process that you can customize.

Benefiting from its widespread recognition, Shopify stands out for its unparalleled native integrations with various platforms and apps. With Shopify, users can effortlessly manage sales, order fulfillment, and product delivery through a centralized interface. What sets Shopify apart is its extensive range of native and external integrations, allowing users to enhance the platform's functionality in virtually any way imaginable. Whether it's adding a conversational AI chatbot, troubleshooting dropped sales by recording live shopper sessions, or implementing loyalty rewards and VIP programs, Shopify provides seamless integration options. The best part is that most integrations are user-friendly, requiring just a few clicks to set up.

Shopify Plus Standout Features & Integrations

Features worth highlighting include the ability to customize the orders dashboard to display the metrics that are most important to you. This includes drill-down analytics that provide insights into specific products, product groups, or shopping channels. Shopify's 3PL (third-party logistics) feature enables seamless scalability, making it easier to handle increased order volumes. Additionally, the Flow workflow tool simplifies the automation of repetitive tasks and bulk actions, streamlining your operations. With Shopify, you have the capability to efficiently move, monitor, and manage inventory, while the mobile app allows for convenient scanning and item counting. Shipping and fulfillment become more manageable with self-serve returns, easy refunds, and discounted return labels, enhancing the overall customer experience.

Integrations include Facebook, Instagram, Google, Tumblr, Pinterest, Google Analytics, Walmart, Skubana, EzySlips, Shipping & Returns, Xero Kissmetrics, Wish Marketplace, Newegg Marketplace, Tophatter, Heyday, PageFly, and hundreds more.

Adobe Commerce (was Magento) uses the open-source Magento system, which means you can perform in-depth customization to meet your requirements. If you have your own software development team or are considering outsourcing, the platform gives you access to its source code for extra customization. These features make the platform stable, secure, and adaptable for your store. You can also use it to manage brick-and-mortar stores as well as online.

Why I Picked Adobe Commerce: Adobe Commerce is the platform of choice for powerful analytics and reporting capabilities. The platform provides built-in tools for data analysis and visualization, empowering businesses to extract valuable insights on customer behavior, sales trends, and revenue performance. With an intuitive report builder and automated data replication technology, businesses can consolidate their product and sales data from various channels into a unified platform effortlessly.

Adobe Commerce also offers extensive customization options, allowing businesses to tailor the platform to their specific requirements and seamlessly integrate with other data systems. With its emphasis on data-driven decision-making and adaptability, Adobe Commerce is an excellent choice for online businesses in need of a scalable and sophisticated ecommerce solution.

Adobe Commerce Standout Features & Integrations

Features worth checking out include is its capability to handle multi-brand companies with diverse product catalogs, even when catering to vastly different audiences such as B2B and B2C. This flexibility allows businesses to efficiently manage and showcase their offerings to various target markets. Another standout feature is the built-in PWA Studio, which empowers users to create and launch progressive web apps for their online stores. With PWA Studio, businesses are guided through the process of building selling apps that prioritize performance optimization and responsive design. Whether it's for desktop, tablet, or smartphone, PWA Studio ensures that your apps deliver an exceptional user experience across different devices.

Integrations include over 3,700 paid and free options, like EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, Quickbooks, SendCloud, and Stripe.

BigCommerce is an excellent enterprise ecommerce platform for a well-established business looking to scale quickly. The platform is incredibly scalable and customizable, while also being very secure. With BigCommerce, you can expand your store by selling your products through multiple channels, including major e-marketplaces and social media.

Why I Picked BigCommerce: BigCommerce provides robust product marketing tools, allowing businesses to create compelling product pages with detailed descriptions, high-resolution images, and customer reviews. The platform also supports product variants, options, and bundles, enabling businesses to showcase their products in various configurations.

BigCommerce also offers built-in SEO features, including customizable URLs, meta tags, and page titles, allowing businesses to optimize their product pages for search engines. The platform also generates sitemaps automatically, making it easier for search engines to crawl and index the website. BigCommerce also supports integration with popular SEO tools and provides advanced analytics to monitor website performance and SEO metrics.

BigCommerce Standout Features & Integrations

Features worth highlighting include its flexible and scalable architecture, allowing businesses to handle high volumes of traffic, transactions, and product catalogs without compromising performance. BigCommerce provides advanced customization options, empowering businesses to create unique and branded online stores tailored to their specific needs. The platform also offers built-in multi-channel selling capabilities, enabling businesses to seamlessly sell across various channels, including marketplaces like Amazon and eBay. Additionally, BigCommerce provides comprehensive enterprise-level security features, ensuring the protection of customer data and maintaining PCI compliance.

Integrations include 100 of third-party systems, like LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, and Printify.

NetSuite SuiteCommerce has features to support global organizations, including support for multiple currencies, languages, and brands. You can manage B2B and B2B sales from the same platform to help you efficiently operate consumer and business verticals. It also monitors inventory levels, minimizes carrying expenses, and helps you deliver orders on time to ensure everything runs smoothly.

Why I Picked NetSuite SuiteCommerce: NetSuite SuiteCommerce handles everything from B2C and B2B ecommerce, point of sale, order management, inventory management, CRM, and data connectors. This all-in-one approach to an enterprise ecommerce platform is great for those who don't want to jump between disparate systems or fiddle with complicated integrations. 

NetSuite SuiteCommerce unifies physical and digital stores in a single location so your business can provide an omnichannel shopping experience to your customers. The platform helps you sync your front-end website with your back-office price data and inventory to improve your inventory management. This provides up-to-date product availability information to your customers.

NetSuite SuiteCommerce Standout Features & Integrations

Features worth highlighting include its seamless integration with NetSuite's robust ERP system, providing businesses with a unified platform for managing both ecommerce and back-office operations. This integration enables real-time data synchronization, streamlined order management, inventory control, and financial reporting. Additionally, SuiteCommerce offers extensive customization capabilities, allowing businesses to create personalized shopping experiences, implement advanced pricing and promotions, and design responsive, mobile-friendly storefronts. Its scalability and multi-site management capabilities make it well-suited for complex enterprise-level ecommerce operations. 

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

VTEX is an enterprise digital ecommerce platform used by companies like Nestle, Coca-Cola, Walmart, and Vans. They are a complete commerce, marketplace, and OMS solution. VTEX lets you sell and fulfill from anywhere and even gives you access to a dedicated team of commerce experts who can answer any questions along the way. 

Why I Picked VTEX: VTEX ecommerce is well-suited for B2B selling due to its unique features that cater specifically to the needs of B2B businesses. One key aspect is its robust B2B functionality, including features such as personalized pricing, complex product catalogs, and customer-specific catalogs. This allows B2B sellers to create tailored experiences for their clients, offering customized pricing based on negotiated agreements, tiered pricing structures, and volume discounts.

VTEX ecommerce also supports advanced order management capabilities, including bulk ordering, reordering, and advanced quoting systems. These features enable B2B sellers to efficiently handle the complex requirements of B2B transactions and provide a seamless purchasing experience for their business customers. 

VTEX Standout Features & Integrations

Features worth shouting out include its marketplace functionality, which allows businesses to create and manage their own multi-vendor marketplace. This enables enterprises to expand their product offerings by onboarding third-party sellers, increasing their product assortment and attracting a wider customer base. Another standout feature is VTEX's native headless commerce architecture, which provides flexibility and scalability for businesses. With headless commerce, enterprises can decouple the front-end and back-end, enabling seamless integration with various touchpoints and ensuring a consistent customer experience across multiple channels.

Integrations include Google Tag Manager, Facebook, Looker (was: Google Search Console), WhatsApp, WordPress, TikTok, ActiveCampaign, Klaviyo, Yotpo, Verified Reviews, GetResponse, Hotjar, Zendesk Chat, Pushnews, and dozens of other options for customer support, marketplaces and channels, finances and taxes, logistics, security, and development/design. 

Mirakl’s platform helps B2B businesses create an online marketplace with products and services from third-party sellers and providers. Using this platform, you can create your store with your own products and connect with other businesses to sell their products. Mirakl can take care of all your back-end tasks, such as managing orders and processing payments, so you can focus on selling.

Why I Picked Mirakl: Mirakl is well-suited for dropshipping due to its key features designed to support this business model. One aspect that makes Mirakl stand out is its marketplace platform, which enables businesses to easily connect and collaborate with third-party sellers and suppliers. This allows dropshipping retailers to expand their product offerings without holding inventory, as they can leverage the inventory and fulfillment capabilities of these sellers.

Mirakl provides robust functionality for managing product listings, inventory, pricing, and order fulfillment, making it seamless for dropshipping businesses to coordinate with their suppliers. Additionally, Mirakl offers advanced automation tools and integration options, streamlining the process of managing and monitoring multiple supplier relationships. This enables dropshippers to efficiently scale their operations and focus on delivering exceptional customer experiences.

Mirakl Standout Features & Integrations

Features worth noting include comprehensive analytics and reporting capabilities specifically designed for marketplaces. The platform provides detailed insights into key metrics such as seller performance, product performance, revenue, and customer behavior. Plus, Mirakl offers extensive customization options, allowing businesses to tailor their marketplace to their specific needs and branding. The platform offers flexible design and layout options, enabling businesses to create a unique and personalized user interface for their marketplace.

Integrations include ShipStation, Salesforce, and PayPal Hyperwallet.

Spryker has a variety of solutions for multiple business models, such as B2B, B2C, Enterprise Marketplace, and direct-to-customer. It offers various features for various industry verticals, including consumer goods, healthcare, and retail. These features include data importing, discount management, split delivery, and GDPR compliance.

Why I Picked Spryker: Spryker is an ecommerce platform that excels in the realm of headless commerce, offering several advantages for businesses looking to adopt this approach. One key strength of Spryker is its modular architecture, which enables headless commerce by separating the frontend presentation layer from the backend commerce engine. This decoupling allows businesses to deliver content and commerce experiences across various channels and touchpoints, including websites, mobile apps, IoT devices, voice assistants, and more. Spryker's API-based architecture provides flexibility and agility, empowering developers to create customized frontend experiences and integrate with third-party services easily. 

Spryker’s PaaS solution allows you to run and manage your business without building, scaling and maintaining its infrastructure. Its reporting and analytics allow stakeholders to get an insight into your store’s products, customer emails, prices, and revenues. The platform also includes white-labeling capabilities, which let you design custom online stores to keep everything on brand.

Spryker Standout Features & Integrations

Features worth mentioning include is its modular architecture, which allows businesses to build highly customized and scalable ecommerce solutions. Spryker's modular approach enables flexibility in choosing and integrating specific commerce modules, such as product management, order processing, and pricing. This enables businesses to tailor their ecommerce platform precisely to their needs and adapt it as their requirements evolve. Additionally, Spryker provides a strong focus on business-to-business (B2B) commerce, offering specialized functionalities like company account management, custom pricing, and complex product configurations.

Integrations included PayPal, LiveChat, Trustpilot, and Dynamic Yield.

WCFM Marketplace is a front end multi-vendor marketplace plugin on WordPress. WCFM Marketplace is designed to transform your basic WooCommerce store into a ecommerce marketplace where other businesses or individual users can upload and sell products from your site.

Why I Picked WCFM Marketplace: WCFM Marketplace offers robust vendor management capabilities, allowing marketplace owners to onboard and manage multiple vendors efficiently. Vendors can create their own profiles, manage their product listings, handle orders and shipping, and communicate with customers. This multi-vendor functionality enables the marketplace to offer a diverse range of products and services from various sellers, enhancing the overall shopping experience for customers.

WCFM Marketplace also includes features for managing commissions and payouts, ensuring fair and transparent revenue sharing between the marketplace owner and vendors. It provides flexible commission structures, allowing owners to set commission rates based on specific criteria or product categories.

WCFM Marketplace Standout Features & Integrations

Features worth calling out include a built-in booking and appointment management feature. This functionality is particularly useful for marketplaces that deal with services or rentals. Vendors can create bookable services or products with customizable time slots, availability, and pricing. Customers can easily schedule appointments or book services directly through the marketplace platform, simplifying the process and enhancing the user experience. This unique feature allows enterprises to expand their offerings beyond traditional product sales and tap into the growing market for service-based marketplaces.

Integrations include 40+ top WooCommerce-based plugins for solutions around product information management (PIM), shipping services, bookings, auctions, vouchers, and SKU generation. WooCommerce offers additional integations, which you can relay on as well.

Ultra Commerce can help reduce the time it takes to launch or relaunch your store down to a couple of weeks. The platform provides you with highly customizable frameworks that are simple to implement and scale as you grow. Ultra Commerce helps you implement all the features your online store needs, such as providing product search and shipping capabilities.

Why I Picked Ultra Commerce: Ultra Commerce is well-suited for Agile, headless ecommerce due to its key features that cater specifically to the needs of such businesses. One aspect that makes it stand out is its agile development framework, which enables businesses to rapidly build, deploy, and iterate on their ecommerce solutions. This allows for quick adaptation to market demands and efficient implementation of new features and functionalities.

Ultra Commerce also provides robust headless commerce capabilities, allowing businesses to decouple the front-end and back-end systems. This flexibility enables seamless integration with various touchpoints and technologies, empowering businesses to deliver consistent and engaging customer experiences across multiple channels. The headless approach also facilitates faster time-to-market for new digital initiatives and allows for easier scalability and customization. 

Ultra Commerce Standout Features & Integrations

Features worth highlighting include is its modular architecture, which allows businesses to leverage pre-built modules and extensions for rapid implementation of ecommerce functionalities. This modular approach enables quick customization and scalability, empowering businesses to adapt and grow according to their unique needs. Ultra Commerce provides robust support for headless commerce, enabling seamless integration with front-end technologies and touchpoints. This flexibility allows businesses to deliver consistent and personalized customer experiences across various channels, resulting in increased customer satisfaction and engagement.

Integrations include Kontent.ai, Contentful, Strapi, and WordPress. You can build your own connectors with the Ultra Commerce API or their Javascript SDK.