10 Mejores CRM para Comercio Electrónico para Hacer Crecer tu Tienda en 2026

eDesk is an AI-powered customer support platform crafted specifically for ecommerce businesses. It provides a centralized system for managing customer inquiries, ensuring all aspects like order details, product information, and shipping updates are handled smoothly.

I picked eDesk because it excels in providing pre-sales support, which is crucial for guiding customers to make informed purchasing decisions. Its smart inbox feature allows you and your team to manage messages efficiently, ensuring that no customer query is left unattended. It also includes tools that help build customer loyalty by responding quickly and accurately to inquiries, making it an essential tool for any ecommerce operation.

Another reason eDesk stands out is its use of AI-driven automations like ticket routing and sentiment analysis. These features help in understanding customer emotions and prioritizing messages, ensuring that your team can address the most pressing issues first. With a 24/7 AI chatbot, customers can get real-time assistance, which enhances their overall experience and satisfaction with your brand.

Features include a comprehensive customer view that allows your team to see all interactions at a glance, making it easier to understand customer history and preferences. The platform also offers performance measurement tools to track how well your team is doing in terms of response times and customer satisfaction. Integrations include Amazon, eBay, Walmart, Shopify, WooCommerce, Etsy, Mirakl, Rakuten, Cdiscount, Allegro, and ChannelEngine.

eDesk starts at $30/agent/month and offers a free trial.

Salesforce is one of the most popular CRM platforms among B2B and B2C markets. It is designed to help businesses bring their sales, marketing, IT, commerce, and service teams together so they can all work seamlessly and collaborate from any location. The software connects teams with customers, leads, and partners through a wide variety of products that include Sales Cloud, Marketing Cloud, Service Cloud, and Customer 360.

With Salesforce CRM, B2B and B2C companies can easily track their customers’ activity, manage their sales and marketing pipeline, target their niche audiences, and collaborate internally. The software is flexible and easy to use, making it the ideal CRM solution for growing e-commerce businesses and online merchants.

Salesforce CRM enables users to access relevant customer data such as contact information and communication history. This helps customer support and service teams optimize their relationship with existing and returning customers. The cloud-based software also allows users to view a detailed timeline of their customers’ activity while keeping track of current deals and the different stages they’re at.

Sales teams can use Salesforce CRM, particularly Sales Cloud, to generate and keep track of quotes as well as orders. The software can also provide different forecasts on sales, subscriber retention, email engagement, and revenue according to key performance indicators (KPIs) and other meaningful insights. Moreover, they can utilize the platform to create workflows with automated business processes that incorporate manual tasks such as drafting custom proposals.

Salesforce CRM is available in four different pricing plans with a starting price of $25 per user/month, billed annually, for the Essentials package. There are also the Professional, Enterprise, and Unlimited plans for $75, $150, and $300 per user/month, respectively. All prices are based on an annual billing cycle.

SimplyDepo offers a tailored solution for those navigating the intricate world of ecommerce CRM, particularly appealing to brands, distributors, and field teams. By providing a comprehensive suite of tools, it addresses common operational challenges such as retail execution and B2B order management, ensuring that your team can focus on driving consistent revenue growth with real-time insights and connected workflows.

Why I Picked SimplyDepo

I picked SimplyDepo because it excels in addressing the specific needs of businesses enhancing their ecommerce CRM capabilities. The platform's Account CRM centralizes customer data and activity history, removing the reliance on spreadsheets and manual data entry. With Route Intelligence, you gain insights into your team's route performance, allowing you to identify improvements and boost accountability. Additionally, customizable Tasks & Forms standardize in-store execution, ensuring compliance and quality tracking. SimplyDepo's focus on real-time visibility and operational efficiency makes it an ideal choice for any e-commerce business.

SimplyDepo Key Features

In addition to its core CRM capabilities, SimplyDepo offers a range of features to support your e-commerce operations.

• Sales Rep App: Enables task assignment, compliance tracking, and real-time reporting from the field.
• Retail Execution: Ensures compliance and visibility in-store, helping you maintain high standards.
• B2B Order Management: Facilitates accurate order tracking and fulfillment, reducing errors and delays.
• Distribution Management: Coordinates inventory and operations efficiently, ensuring timely product delivery.

SimplyDepo Integrations

Native integrations are not currently listed by SimplyDepo.

Act! is a robust CRM and marketing automation platform that can be deployed via the cloud or on-premise. It's tailored for small and midsize businesses (SMBs) looking to improve their sales and marketing initiatives and develop lasting customer relationships.

The CRM platform puts heavy emphasis on gaining a better understanding of a company’s target customers. When an agent or customer service representative receives a call, Act! CRM works to provide this user with all the vital information about the caller/client. This includes the last time the customer called, which product or services the customer likes, and their personal information such as family names, company names, positions, and even their favorite hobbies. This allows users to instantly personalize the experience, making customers feel that they're valued.

Act! CRM also offers automated outbound marketing and smart analytics, helping users better understand their contacts and the type of experience or service they respond to the best. The platform is equipped with automated communication tools as well, allowing sales and marketing personnel and customer support teams to free up their time and focus on other important aspects of their work.

Act! includes many integrations that are beneficial for e-commerce managers. For example, using their Shopify integration, information such as order ID, product price, and quantity of items are automatically sent to Act!’s contact record for future reference. This enables users to conduct informed conversations with customers and send targeted emails to individual or grouped contacts.

Other integrations include BigCommerce, Ecwid, Etsy, Freshbooks, QuickBooks, Volusion, and WooCommerce.

Pricing for Act!’s cloud-based and on-premise CRM software is pretty straightforward. Act! Premium Cloud starts at $30/user/month, while Act! Premium Desktop costs $37.50/user/month. They also offer a 14-day free trial too.

Celigo is an integration and automation platform for ecommerce CRM that connects online stores, CRMs, ERPs, and other business systems to unify data and automate workflows.

Who Is Celigo Best For?

Celigo suits ecommerce and operations teams at mid-sized to large businesses that need to connect multiple systems and automate complex workflows.

Why I Picked Celigo

I picked Celigo as one of the best because I can connect my ecommerce stack to over 1,000 prebuilt commerce connectors without custom development. My team uses these connectors to sync data between Shopify, NetSuite, Salesforce, and dozens of marketplaces. In practice, that means we can quickly onboard new sales channels or apps and keep our CRM and ERP data unified.

Celigo Key Features

• Flow Builder: Design and automate multi-step workflows between ecommerce, CRM, and ERP systems.
• Error management dashboard: Monitor, troubleshoot, and resolve integration errors from a single interface.
• Data mapping tools: Transform and map data fields between different applications without coding.
• Role-based access controls: Set permissions and manage user access for integrations and workflows.

Celigo Integrations

Celigo offers 1,000+ prebuilt native connectors, including Shopify, NetSuite, Salesforce, Microsoft Dynamics 365, SAP, QuickBooks, Amazon, eBay, Walmart Marketplace, ShipStation, Stripe, PayPal, and HubSpot. An API is available for custom integrations.

Freshsales is a Sales CRM software designed to assist businesses in selling smarter and closing deals more quickly. It is distinguished by its AI-driven sales engagement capabilities, which include AI-powered contact scoring, predictive deal insights, and intelligent workflow automation, contributing to its productivity and effectiveness in managing sales processes.

I chose Freshsales as a great ecommerce CRM because of its focus on leveraging AI to enhance the sales process, particularly through features like AI-powered contact scoring and predictive deal insights. What makes it different is its comprehensive approach, unifying CRM functionalities for sales, marketing, and support within a single platform.

Freshsales CRM offers AI-powered Contact Scoring through Freddy AI, which evaluates leads and contacts using AI to score them based on their engagement and profile data, aiding sales teams in prioritizing promising leads. The software also provides Predictive Deal Insights by analyzing historical deal data to forecast the success of ongoing deals, helping sales representatives to concentrate on the most viable opportunities. The unified CRM Suite consolidates sales, marketing, and customer support within a single platform, offering a holistic view of customer interactions and facilitating team collaboration.

Freshsales integrates with Freshdesk for customer support, Freshchat for messaging, Freshservice for IT service management, and Freshmarketer for marketing automation. It also connects with Google Calendar, MailChimp, Segment, Zapier, Office 365, Google Apps, Slack, Facebook, LinkedIn, Jotform, Typeform, Calendly, Email Parser by Zapier, and ClickFunnels Classic to facilitate various business processes.

Pricing for Freshsales CRM starts from $15/user/month. Freshsales CRM includes a 21-day free trial.

Active Campaign is an eCommerce CRM that totes solutions for awareness building, intent analysis, nurturing relationships through email segmentation and dynamic content, contact and lead scoring, attribution tracking, and conversations via SMS, email, and live chat. As far as paid tools go,

Active Campaign’s modest monthly price scored them quite well in the Value for Cost evaluation consideration. You have limited contacts with this cost-effective plan but that makes it ideal for smaller businesses or teams. Integrations include Shopify, Salesforce, Typeform, Facebook, WordPress, Google Analytics, Unbounce, ClickFunnels, Pipedrive, WooCommerce, WPForms, WebinarGeek, Demio, 123FormBuilder, ActiveWoo, Airtable, Akita, Basecamp, Capsule CRM, Chargify, DropBox, Facebook, and many more through Zapier.

Noticeable weaknesses of the software include frequent bugs that can interfere with email campaigns. The 1-user limit on the Lite plan is also a bit stingy.

Active Campaign starts at $15/month for up to 500 contacts and offers a 14-day free trial or free demo upon request.

Pipedrive is a customer relationship management (CRM) software that's geared towards the needs of sales teams. It offers a highly customizable visual sales pipeline that you can use to represent your brand's unique sales funnel. You can either build from scratch or use one of the pre-built templates, then simply drag and drop leads across the stages.

As customers move through your pipeline, you can add notes to their records and schedule follow-up actions to drive engagement. Web data can also be collected to enrich your customer records and provide information you might not otherwise have. You can use this data to craft more personalized experiences for your customers. Segmentation is also included in the platform, so you can target specific groups based on behaviors and other factors.

Reporting and analytics dashboards are also available to help you understand customer behavior. You can track average time to sale, which channels convert the most, and other core metrics. Revenue forecasting is also available to help you see what's ahead. Of course, your email is integrated into the tool for easier communications management.

Integrations include Google Meet, Microsoft Teams, Asana, QuickBooks, Trello, Zoom, Smart Docs, Zendesk, Facebook messenger, WhatsApp, DocuSign, and monday.com. Additional integrations can be configured with Zapier. Plans start at $21.90 per user, per month, and a 14-day free trial is available.

SharpSpring has a host of digital marketing features available for its users, like dynamic landing pages, social media tools, CRM and sales automation, a dynamic form builder, reporting and analytics, and the capacity for leveraging an Anonymous Visitor ID for unfamiliar leads.

Boasting a simple, clean, and sensible user interface, SharpSpring is an optimally designed piece of software. It’s endlessly searchable and presents great data visualizations.

Thus, they scored highly in the UX segment of the evaluation criteria. Integrations include Veeqo, Plecto, Easy Projects, Tilkee, AdRoll, Hello Bar, Paperform, Bookeo, TradeGecko, PomoDone App, CloudCart, StoryChief, Ravetree, Bookmark, FullContact, SimpleTexting, Omniconvert, Accredible, Databox, WebMerge, Pipefy, WebinarNinja, and more.

A few cons to note: the visual email builder can be a bit temperamental, landing pages aren’t as easy to create as they are with other options on this list, and complete outages during prime hours for updates.

SharpSpring starts at $550/month for up to 1500 contacts and offers a free demo.

Millions of people buy and sell via instant messaging services and amoCRM helps you tap into that market. Connect with leads and customers, regardless of the messenger app they prefer, and leverage a built-in chatbot to your advantage or use their visual builder to make your own. amoCRM promises to connect you with all things communication, from chat to video to SMS, and so this is where their connectivity excels.

Because of this, they scored highly in the Integrations section of the evaluation criteria. Integrations include Gmail, Facebook, Dropbox, Google Calendar, Stripe, Quickbooks, PieSync, WhatsApp, Viber, Telegram, Instagram, Skype, WeChat, Facebook Messenger, Snap Engage, Twilio SMS, LiveChat, Tidio Chat, Active Campaign, MailChimp, Google Analytics, Aircall, WordPress, Unbounce, and more.

A few cons to be noted about this software are a complex and clumsy interface, complete shut-outs during updates, and difficulty importing/exporting client lists.

amoCRM starts at $15/user/month and offers a free 14-day trial.