BigCommerce Review: Pros, Cons, Features & Pricing
BigCommerce is an ecommerce platform that enables businesses to build and scale their online stores with ease. It’s ideal for medium-sized retailers in fashion, electronics, and home goods, providing robust tools for growth. BigCommerce offers your business the value of scalability and flexibility, helping you reach your ecommerce goals efficiently.
BigCommerce Evaluation Summary
- Pricing upon request
- Free demo
Why Trust Our Software Reviews
BigCommerce Overview
BigCommerce lets you scale your online store effortlessly with robust features and flexible customization, setting it apart from other ecommerce platforms.
pros
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You get reliable performance with fast loading times.
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Your team benefits from strong SEO features that boost visibility.
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You can easily customize your store with its flexible design tools.
cons
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You might need more advanced reporting tools for detailed insights.
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You could encounter limitations with multi-language support.
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Your team might find the learning curve a bit steep.
Our Review Methodology
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Product Management
You can easily organize and manage your product catalog with options for bulk editing and detailed product descriptions. This saves your team time and keeps your store updated.
SEO Tools
BigCommerce provides built-in SEO features like customizable URLs and metadata, helping your store rank higher in search engine results. This drives more traffic to your site.
Secure Checkout
Your customers benefit from a secure checkout process with multiple payment options. This builds trust and reduces cart abandonment.
Mobile Optimization
Your store automatically adapts to mobile devices, ensuring a seamless shopping experience for users on-the-go. This boosts your sales potential across all devices.
Inventory Management
You can track your stock in real-time, preventing overselling and ensuring accurate inventory levels. This keeps your operations smooth and customers satisfied.
Analytics and Reporting
BigCommerce offers basic analytics for tracking sales and customer behavior, helping you make informed business decisions. This insight is crucial for growing your store.
Ease of Use
BigCommerce offers a user-friendly interface, but your team might need time to master its advanced features. The straightforward dashboard helps you manage your store efficiently, yet the initial learning curve can be challenging. Once you get past that, its intuitive design tools let you customize your store with ease. If you’re willing to invest time in learning, BigCommerce provides a powerful platform for managing and scaling your ecommerce business.
BigCommerce Specs
- 2-Factor Authentication
- A/B Testing
- Analytics
- API
- BitCoin
- Conversion Tracking
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Design Templates
- External Integrations
- Inventory Tracking
- Keyword Tracking
- Marketing Automation
- Multi-User
- Notifications
- Order Management
- Payment Gateway Integration
- Payment Processor
- PayPal
- Product Catalog
- Review Monitoring
- SAP Integration
- Scheduling
- Stripe
- Third-Party Plugins/Add-Ons
Alternatives to BigCommerce
BigCommerce FAQs
How does BigCommerce handle data security and compliance?
Can I customize my store’s design easily with BigCommerce?
How does BigCommerce handle high traffic during sales events?
Is there support available if I encounter issues with BigCommerce?
How does BigCommerce help with SEO?
Can I manage multiple stores with BigCommerce?
Does BigCommerce support international selling?
How easy is it to migrate to BigCommerce from another platform?
What's Next?
Overall, BigCommerce stands out as a robust ecommerce platform suitable for medium to large-sized businesses that require a mix of ease of use and advanced features. It's especially beneficial for those in need of comprehensive multi-channel selling and powerful B2B functionalities. For smaller businesses or those new to eCommerce, it might present a steeper learning curve.
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