The 21 Best Ecommerce Platforms to Sell Smarter, Reviewed & Compared for 2025

Wix is a website builder perfect for beginners to build an ecommerce storefront and start uploading a product catalog. It offers a user-friendly interface and plenty of pre-built templates that simplify designing and customizing an online store, managing inventory, processing payments, and integrating with shipping companies.

Why I picked Wix: Wix can create all sorts of websites but for our purposes here I've focused on their ecommerce capabilties. Wix makes it extra easy to build your site and start selling without knowing how to code. Their website templates can be quickly customized to fit your brand colors and add your logo. For an even quicker setup, their ADI builder uses AI to create your site for you after answering a few simple questions. Additionally, their websites are mobile optimized so your customers can shop on any device.

Wix tends to work better with smaller inventories, making it a great choice for small businesses or brand new stores. Like many website builders, Wix offers a series of plug-ins for increased functionality (like shipping and POS solutions). Built-in features include inventory management, basic marketing tools, SEO optimization, gift card generation, and store anayltics.

Wix standout features and integrations

The standout features of Wix include its AI-driven site builder, which crafts a personalized ecommerce website in minutes based on a few simple questions. With over 500 designer-made templates (some premium) and a fully visual editor, Wix makes it easy for beginners to create a professional-looking store. Its mobile optimization ensures seamless shopping experiences across devices, while API capabilities allow for custom functionality like advanced sales and marketing workflows.

Integrations include popular tools like 123FormBuilder, AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, SoundCloud, and many others.

Subbly is a subscription eCommerce platform that's designed to help businesses set up and manage their subscription box services. It's a pretty nifty tool if you're looking to start a subscription box business or if you already have one and want to streamline your operations.

Why I picked Subbly: Well, this is an eCommerce platform that was specifically tailored for subscription businesses. There are plenty of eCommerce platforms out there, but not all of them are geared towards subscription models. Subbly, on the other hand, is built for this purpose. It's got all the features you need to manage a subscription box business, from setting up an online store to managing your subscribers and processing payments.

Another thing I like about this platform is the low reliance on plugins. Usually, you need a plugin to have subscription billing, membership, automations, and upsells in your CMS. With over a hundred features, Subbly has what you need to run your subscription business from one place.

Subbly Standout Features & Integrations

The standout features of Subbly include its intuitive interface, which simplifies managing your subscription business even if you’re not tech-savvy. The customizable checkout process allows you to tailor the customer experience to match your brand, fostering trust and streamlining the purchase journey. Additionally, Subbly’s automated billing system ensures smooth and reliable handling of recurring payments, saving you time and effort.

Integrations include HotJar, Twilio, Pirate Ship, Shipstation, Drip, Google Analytics, Google Tag Manager, Intercom, and Klaviyo. You can also set up an integration with Zapier to connect to thousands of additional apps (requires a paid subscription with Zapier).

BigCommerce is a leading ecommerce platform that’s designed for multichannel selling. BigCommerce is known for its scalability, flexibility, and ability to handle high volumes of traffic and transactions, making it a popular choice for growing businesses and enterprise-level organizations.

Muzammil Sayed, co-founder of NYC Leather Jackets, explained how the switch transformed their operations:

“We were stuck with a clunky platform before, but after moving to BigCommerce, our page load speed improved, abandoned carts were cut in half, and managing inventory across channels became seamless. Setting up SSL certificates and security badges was simpler too, which helped us build more trust with customers. On top of that, their SEO controls and API integrations give us flexibility without needing constant developer support.”

Why I picked BigCommerce: When you’re starting to sell online, you want to make sure you’re using every possible channel to get the word out. BigCommerce prioritizes omnichannel marketing, connecting users with more than 150 advertising, social, and online marketplace channels. This includes platforms like Amazon, Walmart, Etsy, Meta, TikTok, Google, Bing, and Yahoo.

Features like feed optimization and syndication (tailored to each specific channel) help you to boost discoverability. BigCommerce ensures that your customers will receive a consistent experience when dealing with your brand, regardless of the channel from which they’re buying. You can also sync inventory to avoid over-selling and merge your offline and online sales for a holistic business view.

BigCommerce standout features and integrations

The standout features of BigCommerce include its comprehensive shipping and fulfillment tools, which integrate with major carriers like USPS and FedEx to streamline order management. Its inventory management capabilities stand out with features like real-time stock tracking, automated low-stock alerts, and batch editing for products, helping businesses efficiently handle large catalogs.

Additionally, BigCommerce’s built-in tools simplify setting shipping rules and printing labels, making fulfillment smooth and hassle-free.

Integrations include Amazon Pay, Affirm, Backups, Mailchimp, Quickbooks, ShipStation, Yotpo, and others.

Ecwid is an ecommerce platform designed to help you sell products, services, digital goods, or subscriptions. Ecwid lets you build an online store and sell up to 5 products free of charge, making it great for subscription-based businesses or SaaS companies that might only have 3-5 products to list.

Why I picked Ecwid: As I mentioned above, Ecwid will let you build an online store plus list and sell up to 5 products for free. This makes it great for stores that may only have a few things to sell in the first place, like a 3-tiered SaaS product, for example. The free plan also comes with a mobile responsive shopping cart, connection to Google, Facebook, Pinterest, and Snapchat advertising, plus a selection of free website templates.

They also let you sell directly on sites like Instagram and Facebook, a technique called "social commerce" that lets you connect your store to social media platforms using the built-in shopping tools each provides. This means that your social media followers can see images, ads, or videos and be directed to product pages with a click. It can also be a great tool for targeting and retargeting ads.

Ecwid standout features and integrations

The standout features of Ecwid include its omnichannel selling capabilities, enabling seamless sales on platforms like Facebook, Google, Amazon, Instagram, and ShopApp. Ecwid also integrates with over 50 marketing apps such as Google Tag Manager, Intercom, and HelpfulCrowd, providing robust tools to promote and manage your store.

Additionally, their Discount Shipping Labels for USPS can help save on shipping costs, a valuable benefit for smaller businesses.

Integrations include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Additional integrations are available via a paid Zapier account.

Adobe Commerce is an ecommerce platform perfect for experienced Adobe users, who can integrate Commerce with other programs like InDesign, Dreamweaver, and Adobe Marketing Cloud. Being a platform designed for big businesses and experienced users, Adobe Commerce includes a robust reporting and analytics suite with detailed revenue summaries, data warehouse management, and unlimited dashboards.

Why I picked Adobe Commerce: Adobe Commerce, formerly known as Magento Commerce, is a powerful ecommerce platform that is well-suited for data-driven online businesses. One of the key strengths of Adobe Commerce is its robust analytics and reporting capabilities. With built-in tools for data analysis and visualization, businesses can gain valuable insights into customer behavior, sales trends, and revenue KPIs. You'll have access to an easy-to-use report builder and full-stack, automated data replication technology to pull together your product and sales data from every channel into a single, unified platform.

Additionally, Adobe Commerce offers a wide range of customization options, enabling businesses to tailor the platform to their specific needs and integrate with other data systems. With its focus on data-driven decision-making and flexibility, Adobe Commerce is a top choice for online businesses that require a sophisticated, scalable ecommerce solution.

Adobe Commerce standout features and integrations

The standout features of Adobe Commerce include its support for multi-brand businesses, enabling you to manage diverse product catalogs and cater to different audiences (such as B2B and B2C) from a single platform.

Another key feature is the built-in PWA Studio, which helps you create and launch progressive web apps optimized for performance and responsive design across desktops, tablets, and smartphones. This ensures a seamless shopping experience regardless of the device your customers use.

Integrations include EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Mailchimp, Quickbooks, SendCloud, Stripe, and others.

Shopify is a popular ecommerce platform that allows individuals and businesses to create and operate an online store without coding know-how. Shopify also offers a range of add-ons and third-party integrations to further customize and enhance a store's functionality.

As Justin Christopher, Manager of Ecommerce and Marketing at Klatch Coffee, puts it: “In July 2024, we re-platformed from a proprietary ecommerce system to Shopify. Prior to launching, our pages were scoring in the low 80s on Google’s Lighthouse; after migration, those same pages moved into the high 90s—a significant performance improvement. Post-migration, Core Web Vitals shows that 0% of our pages are ‘poor’ or ‘needs improvement,’ a dramatic swing toward better mobile performance.”

Why I picked Shopify: With the benefit of being a household name, Shopify tends to have unmatched native integration with other platforms and apps. Shopify already allows you to manage sales, fulfill orders, and deliver products from a centralized view—hundreds of native and external integrations mean you can increase the functionality of the platform in almost any way you can imagine. Add a conversational AI chatbot, live-record shopper sessions on your site to troubleshoot dropped sales, or even build out loyalty rewards/VIP programs with ease.

Shopify does all this while remaining ridiculously easy to use. Most integrations are "click to use," with Shopify's backend technology doing all the heavy lifting of connecting to different software and services automatically. Although many integrations cost extra, Shopify makes for a great choice for those who want to create a completely customized ecommerce experience with no coding burden on the site owner.

Shopify standout features and integrations

The standout features of Shopify include its customizable orders dashboard, allowing you to display and analyze the metrics that matter most, whether for a specific product, group, or channel. Shopify also excels in scalability with its 3PL services and Flow workflow automation, which simplify repetitive tasks and bulk actions.

Additionally, features like self-serve returns, discounted return labels, and inventory management through Shopify's mobile app make fulfillment seamless and efficient, even for growing businesses.

Integrations include Facebook, Instagram, Google, Tumblr, Pinterest, Google Analytics, Walmart, Skubana, EzySlips, Shipping & Returns, Xero Kissmetrics, Wish Marketplace, Newegg Marketplace, Shogun, Tophatter, Heyday, PageFly, and hundreds more.

Squarespace is a polished website and ecommerce platform built for design-first brands, solo founders, and growing boutiques.

It combines elegant templates, native marketing tools, and built-in commerce, so teams can launch quickly and keep operations tidy without stitching together dozens of plugins.

Why I picked Squarespace:

It balances aesthetics with enough built-in commerce to move real product: secure checkout, inventory and variant management, digital/physical sales, discounts, limited-time promos, and abandoned-cart recovery. The template system keeps storefronts visually consistent across devices, and native tools—email campaigns, basic SEO, social posts, and scheduling—reduce app sprawl.

It’s a strong fit when you want a beautiful store with sane defaults and minimal maintenance. If you need enterprise-grade extensibility, complex catalogs, or deep B2B features, you’ll likely compare Shopify or WooCommerce.

Standout features and integrations:

Features include shopping cart and checkout, inventory and product variants, discounts and abandoned cart recovery, subscriptions/memberships, blogs and portfolio pages, email campaigns, basic SEO, scheduling/appointments, secure hosting with SSL, and mobile-optimized templates.

Integrations include Google Workspace, Acuity Scheduling, Commerce, Email Campaigns, Member Areas, Apple Pay, Facebook/Instagram, PayPal, Stripe, Google Analytics, Mailchimp, Zapier, Facebook Pixel, Instagram Shopping, Pinterest, Tock, Weglot, Unsplash, Getty Images, Adobe Fonts, Google Fonts, and Amazon.

PrestaShop is an open-source ecommerce platform that helps retailers launch and grow customizable online stores across single or multi-store setups—supporting multilingual catalogs, integrated payments, shipping, and SEO—so teams can accelerate sales with full control.

Why I picked PrestaShop:

It gives operators ownership and flexibility while keeping costs predictable—no sales commission, modular pricing, and a mature marketplace. For leaders who want control over UX, data, and extensions without a proprietary lock-in, the open-source core and paid support options make it a pragmatic choice.

Standout features & integrations:

Features include robust product and catalog management, multi-store and multi-language support, built-in SEO, shipping tools, and a large modules/themes marketplace that lets teams extend payments, merchandising, and marketing without custom builds.

Integrations include PrestaShop Checkout, PayPal, Click to Pay, ALMA, Klaviyo, Google Analytics, Facebook, Instagram, Shopify, Tribe, BigCommerce, and Gmail.

Sana Commerce Cloud is an ecommerce platform that’s specifically designed for B2B sales. It allows businesses to create online stores that are fully connected to their back-office operations (ERP), providing real-time inventory, pricing, and product information across all channels. 

Why I picked Sana Commerce Cloud: There’s no reason that B2B user interfaces should feel any different from B2C. Consumers are now accustomed to certain actions when purchasing online, and Sana Commerce Cloud bridges the gap with features like custom product recommendations and simple reordering processes. Enterprise resource planning features help your customers understand what’s available in real-time. 

Sana Commerce Cloud is a great fit for medium to large businesses. You can create multiple region-specific web stores to speak specifically to each of the markets you enter as you grow, and the ERP integrations help with transparency and self-serve functionality. 

Sana Commerce Cloud standout features and integrations

Standout features include its streamlined ordering process, designed specifically for B2B buyers, with features like bulk ordering, saved shopping lists, and customizable product configurations. It also supports multi-language capabilities, crucial for businesses operating in multiple regions.

Despite its B2B focus, Sana Commerce Cloud doesn’t overlook key customer expectations, offering mobile-optimized shopping experiences to ensure ease of use across devices.

Integrations include Authorize.net, Avalara, Buckaroo, dotdigital, FedEx Ship Manager, Mailchimp, Microsoft Dynamics 365, Opayo, SAP ERP, Worldpay, and other options.

Weebly is a website builder and ecommerce platform that simplifies launching and running an online store for small retailers and entrepreneurs.

It covers catalog and inventory, secure checkout, coupons and gift cards, marketing automation, real-time shipping rates, and mobile apps—helping teams stand up commerce quickly, take payments, and manage stock without heavy lift.

Why I picked Weebly:

Tight linkage with Square means a straightforward path to unified online-to-in-person payments and faster go-live. For lean teams, its built-in cart, inventory, and basic SEO reduce tool sprawl and keep day-to-day operations simple.

Standout features & integrations:

Features include an integrated shopping cart with secure checkout, inventory management with stock tracking, mobile apps for on-the-go updates, automated emails for retention, international selling, real-time shipping rates, branded gift cards, and basic SEO and templates to drive traffic.

Integrations include PayPal Button, Appointment Booking, Google Maps, AI Chatbot, Event Calendar, YouTube Gallery, Instagram Feed, Facebook Feed, Twitter Feed, Google Reviews, and All-in-One Chat.

Volusion is a cloud-based ecommerce platform that allows businesses to create online stores with customizable designs and features. The platform also offers marketing and SEO tools, as well as integrations with popular third-party apps and services.

Why I picked Volusion: No matter what subscription plan you settle on, Volusion offers an accessible and friendly customer service team that does everything from employing web developers to help customize your site to addressing your questions at any time of day or night. Volusion provides 24/7 customer support via phone, email, and chat, which helps businesses quickly resolve issues no matter what timezone you're contacting them from.

Volusion offers a wide array of features to build exactly the ecommerce solution to suit your business needs. If you need extra help building your site, Volusion has an in-house site builder agency that’s available to assist. With Volusion, businesses can design a completely customized solution to manage their products, inventory, and orders, as well as process payments and ship products.

Volusion standout features and integrations

Standout features include its bulk product upload capability, which simplifies launching new collections or handling seasonal inventory changes. The inventory grid feature provides an efficient way to manage pricing and product statuses across categories, while its analytics tools let you track essential metrics like daily revenue, traffic conversions, and total orders on a customizable dashboard. This flexibility makes it easy to monitor and compare performance across different timeframes or product groups.

Integrations include Answerbase, Authorize.net, BuySafe, Constant Contact, Doogma, Google Analytics, Grasshopper, LiveChat, Mailchimp, PayPal, ShipStation, SnapEngage, Xero, and more. Additional integration options are available through Zapier, though this may require additional fees.

SuiteCommerce is Oracle NetSuite’s ecommerce platform that snaps directly into NetSuite ERP/financials, giving brands a single system for orders, inventory, pricing, customers, and analytics across web, mobile, and store.

It’s built for companies that want commerce, back office, and customer data to live in one place—no duct tape required.

Why I picked SuiteCommerce:

it’s purpose-built for operators who need tight ERP integration more than an ocean of plug-ins. Unified orders and inventory reduce oversells; customer-specific pricing, terms, and catalogs make B2B painless; and native OMS (order management system) powers omnichannel flows like BOPIS/ship-from-store.

The promotions engine supports stackable discounts, and the platform’s search/merchandising tools plus recommendations help with product discovery. It’s a heavier lift than SMB site builders and usually involves implementation partners, but once live, finance and ecommerce finally speak the same language.

Standout features and integrations:

Features include native ERP integration (items, pricing, tax, customers), B2B tools (account-based catalogs, credit terms, quotes, reorder, bulk upload), B2C storefronts, intelligent site search and recommendations, promotions and coupons, self-service portals, multi-site/multi-language support, responsive themes, headless APIs, and omnichannel order management with BOPIS/ship-from-store.

Integrations include NetSuite ERP and SuiteCommerce InStore (POS), PayPal, Stripe, Apple Pay/Google Pay (via payment partners), Avalara for tax, ShipStation and carrier integrations (UPS/FedEx/USPS), Google Analytics, Klevu/Algolia search, Mailchimp, Salesforce/HubSpot (via connectors), and Amazon/eBay marketplace connectors.

Big Cartel is a lightweight ecommerce platform built for artists, makers, and very small shops. It focuses on simple store setup, clean product presentation, and low overhead—good for launching quickly without drowning in knobs and dials.

Why I picked Big Cartel:

It’s purpose-built for tiny catalogs and creative brands that value speed and simplicity over heavy automation. Setup is fast, themes are clean, and there are no platform transaction fees on Stripe or PayPal—useful when every dollar matters.

The editor is straightforward on desktop and mobile, basic analytics cover essentials, and dropshipping options (like Printful) let solo sellers fulfill without inventory.

That said, it’s intentionally minimalist: if you expect complex SEO, deep merchandising, or large catalogs, you’ll likely outgrow it and should compare Shopify or WooCommerce.

Standout features and integrations:

Features include straightforward product and order management, basic reports and analytics, simple theme editing, and in-person checkout.

Integrations include Big Cartel Shipping Labels, Omnisend, Fera, Google Shopping, Printful, theprintspace, ShipStation, Pirate Ship, Zapier, Google Analytics, Facebook Pixel, Pinterest Tag, TikTok Pixel, Chatway, POWR, Common Ninja, DropInBlog, and In-Person Checkout.

Many people build their websites on WordPress, as it's arguably one of the easiest and most cost-effective content management systems. But how do you turn your WordPress site into an online shop? That's where WooCommerce comes in. WooCommerce is a popular WordPress add-on that transforms your site into an ecommerce store with product catalogs, inventory management, and payment processing solutions.

Why I picked WooCommerce: WooCommerce is an open-source WordPress plug-in that allows users to add ecommerce functionality to their existing sites. WordPress allows you to choose from more than 800 design templates. Their drag-and-drop feature makes it easy to add or subtract design elements for alignment with your brand. 

WooCommerce is built with SEO in mind and includes features such as customizable permalinks, XML sitemaps, and meta descriptions that help businesses to improve their search engine rankings. With WordPress' additional SEO features, this pairing makes an unbeatable one-two punch for optimizing your store for online discoverability.

WooCommerce Standout Features and Integrations

Features that make WooCommerce worthy of consideration include event-based marketing, like automatic abandoned cart recovery notifications and customized communications around birthdays, holidays, or membership anniversaries. They also have rewards and incentive programs that you can choose from to build VIP lists or affiliate opportunities. WooCommerce also boasts a large and active community of developers and users, which means there are a lot of resources, plugins, and themes available to enhance the platform's functionality and design. I'm not sure this is a "feature" per se but it's certainly worth mentioning.

Integrations include Affirm Payments, Amazon Pay, Facebook, GoCardless, Google Analytics, PayPal, ShipStation, Stamps.com, Stripe, and other tools you already use.

Miva is an ecommerce platform that unifies B2B and DTC selling for complex catalogs.

It covers storefront, merchandising, and operations—with built-in quoting, reordering, and live inventory—helping teams reduce stockouts, move faster on site changes, and scale without replatforming.

Why I picked Miva:

Executive teams get one platform for both B2B and DTC—custom catalogs, tiered pricing, and account-based workflows—without sacrificing consumer-grade UX. The no-code page builder and visual tools shorten change cycles, while robust APIs keep ERP, OMS, and marketing data in sync for cleaner reconciliation and fewer manual touches.

Standout features & integrations:

Features include no-code page editing, advanced merchandising and product filtering, quote management, automated reordering, dynamic recommendations, cart-abandon tools, and live inventory visibility—so merchandising and CX teams can iterate quickly and keep buyers converting.

Integrations include UPS Ready, PayPal, Authorize.Net, Square, Amazon Pay, FedEx, ShipStation, Mailchimp, Avalara, TaxJar, Signifyd, and ShipWorks.

Oracle Commerce is a cloud-native ecommerce platform that accelerates digital sales for B2B and B2C retailers.

It covers storefront, merchandising, and account-based self-service—tying into finance and operations—so leaders can scale, personalize, and control revenue-critical flows end-to-end.

Why I Picked Oracle Commerce:

It combines AI-driven selling, robust security, and enterprise-grade integrations with Oracle’s broader revenue and operations stack—useful when you need multi-store scale, complex catalogs, and tight governance without bolting together point tools.

Standout features & integrations:

Features include AI-assisted selling and personalization for faster conversion, shared account-based self-service and CPQ alignment to speed B2B quotes and orders, and an API-first architecture with cloud-native deployment for scalability and change control.

Integrations include Oracle Integration Cloud, Oracle CPQ, Oracle Subscription Management, Oracle Fusion Applications, NetSuite, PeopleSoft, Oracle Content Management, Oracle ERP Cloud, Oracle Cloud Infrastructure, Oracle Database/Autonomous Database, and Oracle Middleware.

Shift4Shop provides a complete ecommerce solution, including website hosting, payment processing, security, and marketing tools. This eliminates the need for businesses to use multiple platforms and integrations (although they offer those, too).

Why I picked Shift4Shop: Many website builders offer a range of free site templates for you to choose from but they are often limited in number and many of them are focused on media sharing rather than product selling. Shift4Shop goes against the grain in this regard, in that it offers 100+ dedicated ecommerce website templates for free. They are constantly adding to this library, too. 

You can tell Shift4Shop takes "value adds" seriously when packaging their products, as you'll also get a free SSL certificate, free website domain name (renewed annually on your behalf), free website migration assistance, and free AI-driven fraud protection. These are the kinds of things that cost extra with other platforms or are not included at all.

Shift4Shop standout features and integrations

Standout features include its multichannel selling capabilities, which let you sell products on your own website as well as marketplaces like Amazon, eBay, and Facebook. The platform also offers a robust suite of marketing, SEO, inventory, and CRM tools, all built-in to streamline your operations.

Other noteworthy features include advanced tokenization for secure payments, an integrated blog, subscription software, upsell/cross-sell options, and a gift-wrapping module, making it a feature-packed solution for ecommerce businesses.

Integrations include AWeber, ClearSale, Klaviyo, OmniStar, Picreel, Tapfiliate, TargetBay, Time-to-Reorder, TradeGecko, and other options.

Shopwired is an ecommerce platform and full content management system, where you can sell products with multimedia asset support like video tutorials/reviews. Shopwired gives you full access to the HTML, CSS, and JS files for your site so it's great for programmers who want to do some DIY tweaking.

Why I picked ShopWired: With Shopwired, customers can split up payments using the “buy now, pay later” option. This feature is often walled off from ecommerce platforms, requiring separate system integrations that cost extra to include it on your site. Additionally, Shopwired's checkout process has been optimized to enhance conversion rates and is completely customizable. They offer automatic sales tax calculations, abandoned cart recovery, and more than 60 payment gateway integrations. 

ShopWired is a feature-rich platform, offering many free design themes that can be easily customized within their ecommerce website builder. When you add images and change text, their live preview feature allows you to see the edits in real time. Need further customization? ShopWired’s in-house coding team can help you adjust the layout and style and add functionality to suit your taste.

Shopwired Standout Features and Integrations

Features that make ShopWired a top competitor in this space include a range of built-in marketing tools, including SEO optimization, email marketing, and social media integrations. In a similar vein, Shopwired allows businesses to create and send email campaigns directly from the platform. This includes the ability to segment email lists, create personalized content, and track email performance metrics. Being able to handle marketing efforts without add-ons or separate systems is a huge plus. 

Integrations include Amazon, DropWired, eBay, Etsy, Facebook, Google Shopping, Instagram, Mailchimp, Printify, QuickBooks, and other tools.

Elastic Path is an ecommerce platform that can be scaled up to deliver complex solutions for enterprise businesses. Elastic Path Commerce Cloud supports a flexible product catalog that can handle complex product hierarchies, attributes, and variants.

Why I picked Elastic Path Commerce Cloud: Elastic Path Commerce Cloud is a robust, enterprise-level ecommerce platform that is particularly well-suited for large businesses. Its microservices-based architecture allows for unparalleled flexibility and scalability, making it easy to customize and adapt to changing business needs. Additionally, its headless approach enables businesses to easily integrate with existing systems and touchpoints, providing a seamless customer experience across all channels. With a focus on performance, security, and reliability, Elastic Path Commerce Cloud is an ideal choice for large businesses that require a powerful and adaptable ecommerce solution.

Elastic Path also enables you to pivot and adapt to current inventory challenges and trends with features like time-boxed flash sales. In addition to custom enterprise solutions, they also offer three pre-composed solutions: B2B, D2C, and subscriptions.

Elastic Path Commerce Cloud standout features and integrations

Key features worth noting include its headless commerce architecture, which decouples the front-end presentation from the back-end commerce engine, offering unparalleled flexibility and control over the customer experience. Its API-based design allows seamless integration with content management systems, ERP solutions, and marketing automation platforms, making it highly adaptable to complex enterprise needs.

Features like time-boxed flash sales and pre-composed solutions for B2B, D2C, and subscriptions further enhance its suitability for large-scale businesses.

Integrations include AiBUY, Algolia, Authorize.net, Braintree, Contentful, CoreMedia CMS, Drupal, GhostRetail, Google Analytics, SmartHint, Stripe, Vertex, and other tools you may need.

Square Online is a free ecommerce platform that offers a range of features including customizable templates, payment processing, inventory management, shipping, and fulfillment. Square Online is known for its user-friendly interface and affordable pricing, making it a great option for small businesses and startups.

Why I picked Square Online: Square Online is the ecommerce arm of Square, the point-of-sale giant. The company purchased Weebly to offer ecommerce solutions to online businesses. Square Online syncs inventory from other channels (including in-person point-of-sale), making it an excellent omnichannel option, at no extra cost. They offer a low monthly price or a freemium version (fees may apply on a "per sale" basis), making it a great choice for budget-conscious companies. 

You can track product sales, abandoned carts, and customer journeys via the simple dashboard, and their extensive knowledge base contains over 180 articles if you run into any trouble. Square Online’s features are somewhat limited, but it’s a convenient choice for businesses with simple ecommerce needs. All of this comes at a low monthly price, or, if you don't mind minor feature limitations, a free-forever plan.

Square Online Standout Features and Integrations

Features worth noting include a suite of marketing and analytics tools, such as email marketing campaigns and sales reports, that can help businesses drive traffic and sales to their online store. Square Online also offers a range of shipping and fulfillment options, including integrations with popular carriers like USPS and FedEx. This allows businesses to easily manage their shipping processes and provide real-time shipping rates to their customers.

Integrations include Acuity Scheduling, Craftable, Deliverect, Endear, GoDaddy, LinkTree, MailChimp, Prizeout, Thrive Inventory, Wix, WooCommerce, and others.