The 39 Best Ecommerce Platforms for Small Business, Reviewed & Compared for 2025

Wix is an all-in-one ecommerce platform that lets you create a fully customizable online store. You can sell products through your website, social media, and other sales channels or in person with POS.

Wix offers over 500 designer-made templates, allowing you to design your store exactly how you envision it. These templates are fully customizable, so you can tailor every aspect of your site, including your storefront, cart, and checkout, to create a unique shopping experience for your customers. Additionally, Wix provides a free library of high-resolution images and exclusive videos to enhance your site's visual appeal. 

It also offers an AI website builder, Wix ADI. With just a few questions about your store’s goals and needs, Wix ADI automatically builds a tailored online store—complete with suggested layouts, product pages, and branding. This helps you get your business online quickly without having to design from scratch while still giving you the option to fine-tune the site to match your vision.

Wix even has multichannel sales capabilities. You can host your store on Wix and expand your reach by selling on platforms like Facebook, Instagram, Google Shopping, and eBay, all managed from a single dashboard. This feature helps you tap into various markets and manage your sales channels efficiently.

Other features include a mobile-optimized storefront, ensuring your online store looks great on any device—desktop, tablet, or mobile. You can also translate your store into over 90 languages with Wix Multilingual, creating local subdomains and optimizing all translated sites for SEO to cater to an international audience.

Some integrations include  Klaviyo, Easyship, AfterShip, Privy, SoundCloud, Mailchimp, Importify, Cart2Cart, Dropbox, Google Drive, AdScale, 123FormBuilder, JivoChat, Meta for Business, and Eventbrite.

Subbly is a subscription ecommerce platform that's designed to help small businesses set up and manage their online stores. Excellent option if you're looking to sell products or services on a recurring basis.

Subly is a platform that is easy to use, flexible, and won't break the bank. It's got a clean interface, it's not overly complicated, and it's got a pricing model that's friendly for small businesses. Plus, it's specifically designed for subscription businesses. And, unlike other platforms, it will give you the power to handle almost everything related to your subscription business without the need for a plugin or integration.

I like the way Subbly allows you to integrate with shipping platforms like Pirate Ship but also gives you the option to easily export to a CSV file that you can upload to the platform of your choice or your in-house fulfillment system.

There are a few standout features that I really appreciate. Subbly shines with its customizable checkout process, allowing you to design a seamless experience tailored to your brand and your customers' needs.

Its built-in subscription management system is a true lifesaver, simplifying everything from subscriber tracking to automated notifications and renewals. On top of that, the platform delivers powerful analytics, offering clear insights into your sales and customer behavior so you can make smarter decisions and scale with confidence.

Subbly integrates with HotJar, Twilio, Pirate Ship, Shipstation, Drip, Google Analytics, Google Tag Manager, Intercom, and Klaviyo. You can also set up an integration with Zapier to connect to thousands of additional apps (requires a paid subscription with Zapier).

BigCommerce is an ecommerce platform that helps small businesses scale their online presence and increase sales. It provides tools for creating an online store, managing products, and processing payments, as well as providing analytics and insights into customer behavior.

BigCommerce offers various tools for creating an aesthetically pleasing website with a professional look. It has a drag-and-drop editor that makes designing the storefront easy. There is also an in-depth style editor that allows users to change colors and fonts within the template without needing any coding knowledge. This includes customizable templates that can be used to create unique designs that reflect the business’s brand identity and style. The templates are also mobile responsive, allowing customers to browse the website from any device without compromising on quality or design.

BigCommerce offers powerful marketing tools such as product reviews, discount codes, gift cards, and automated email campaigns. These features help businesses reach new customers by increasing visibility through SEO tactics. The platform allows businesses to create customized product pages which provide detailed information about each product so that customers can make informed decisions when purchasing items from the store. It also has built-in email marketing capabilities so users can easily create campaigns and send out newsletters or promotional emails directly from the platform itself.

Additionally, it integrates with Google Shopping Ads so businesses can list products on Google’s search engine results pages without having to manually upload each product individually. BigCommerce provides built-in payment processing services which make it easy for customers to pay for purchases quickly and securely using a variety of payment methods such as credit cards or PayPal. The platform also integrates with other popular payment providers such as Stripe or Amazon Pay so that businesses can accept payments from more customers around the world.

BigCommerce packs in a powerhouse lineup of standout features to help your business thrive. With customizable templates and a mobile-friendly design, your store will look sharp and work flawlessly on any device. Add a responsive checkout that keeps customers clicking “buy,” and you’re set for success.

Plus, it’s got built-in SEO to boost your visibility, marketing tools to drive traffic, and seamless inventory management and shipping options to keep operations running like a dream. And when you need help? BigCommerce has you covered with 24/7 customer support, multiple payment gateways, and integrations for just about any third-party app you can think of.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

BigCommerce costs from $29.95/month and offers a 15-day free trial.

WP Engine is a web hosting provider that’s primarily used for blogging due to its superfast site speed. Recently, they have started offering their Genesis pro subscription plan that comes with a feature-packed website builder. The framework comes with built-in marketing features.

The Gutenberg-ready site builder can be used to create reusable modules and enable next-level customization on headers, logos, or any aspect of your ecommerce website to match your design language. There’s an open-source community of developers that audit the framework and add new security features.

You can use the sample child theme that sits on the top of the framework to beautifully edit the design of your site without affecting the underlying site code.

There are a few standout features to watch for. WP Engine’s community is a treasure trove of integrations, plugins, add-ons, and extensions, making it easy to customize your site exactly how you want.

Seamless compatibility with WooCommerce and other major ecommerce apps means you can power your store with the tools you need to succeed. Plus, when it comes to speed, WP Engine doesn’t mess around.

Their hosting ensures lightning-fast load times, which not only creates a better experience for your visitors but also gives your site a ranking boost on Google.

The pricing for WP Engine’s startup plan starts at $25 per month.

If you have read my other articles on ecommerce platforms, you might have noticed that Shopify is a frequent feature in them. From storefront to inventory management to marketing tools, Shopify equips an ecommerce site with all the necessary tools to launch and scale an online store in 2021.

Shopify comes packed with features to support your ecommerce journey, including SEO tools, email marketing, and search-optimized product pages to help your store stand out. Its always-on availability and industry-leading stability mean you can count on Shopify to keep your store running smoothly around the clock.

Managing inventory is a breeze with tools to track and adjust stock, or even import and export inventory via CSV files. Plus, Shopify’s robust analytics suite provides valuable insights into your business, like store visits, transaction data, and site speed, so you can make data-driven decisions with confidence.

The product works with other commonly used ecommerce business apps like Oberlo, Facebook Messenger, Amazon, Stocky, Apple Business Chat, and 3k other apps including marketing, reporting, shipping, and customer support. The Shopify mobile app lets you sell products and manage your ecommerce store on the go.

Shopify has direct support via chat and email. Also, it is backed by one of the largest active communities of ecommerce entrepreneurs. You can engage with the community via the Shopify community forum or via social media groups dedicated to the product.

Shopify costs from $29/month when paying monthly, with 2.9% + $0.30/transaction. Shopify offers a 3-day free trial from their website. If you shop around, you can find affiliates who offer 14-day free trials.

Squarespace is a popular website builder and ecommerce platform that allows users to easily create and manage their own websites and online stores. It offers a variety of customizable templates and drag-and-drop design tools, making it easy for users to create professional-looking websites without needing to know how to code. In addition to its website building capabilities, Squarespace also offers robust ecommerce functionality, with features such as inventory management, payment gateway integration, and customizable product pages.

Squarespace stands out for its user-friendly interface and sleek, professional design templates, making it easy to create stunning websites and online stores without breaking a sweat. Its all-in-one platform eliminates the hassle of juggling separate hosting, design, and ecommerce tools, streamlining the process for busy entrepreneurs.

What really sets Squarespace apart is its exceptional customer support. With 24/7 email support, live chat during business hours, and a robust knowledge base, users have plenty of options for finding help. The community forum adds a social layer, allowing users to connect and share solutions.

Squarespace also offers a wealth of online resources, including video tutorials, webinars, and guides, so you’ll have all the tools you need to master the platform and grow your business with confidence.

Squarespace integrates with Flickr, Foursquare, Instagram, Facebook, Soundcloud, AMP, Apple News, Apple Pay, FedEx, PayPal, Stripe, Square, USPS, UPS, Dropbox, Google Search Console, Pinterest, and others. 

Squarespace costs from $16/month. Payment processing adds a 0-3% transaction fee per purchase. They offer a 14-day free trial. 

PrestaShop is a free and open-source ecommerce platform that enables users to create and manage their own online stores. It offers a range of features and customization options, including product management, payment gateway integration, shipping and tax configuration, and a variety of design templates and modules. 

PrestaShop is highly flexible and can be customized to suit the needs of businesses of all sizes, making it a popular choice among small and medium-sized enterprises and startups. With a large and active community of developers and users, PrestaShop also offers a wide range of plugins and integrations to extend its functionality and tailor it to specific business needs.

PrestaShop is a powerhouse of flexibility and affordability, built for businesses with unique or complex ecommerce needs. Its modular architecture is like a digital Lego set—letting you customize every corner of your store with free and paid modules and themes to match your vision. Integrating with payment gateways and shipping providers is seamless, so you can keep operations smooth without breaking a sweat.

What really shines is PrestaShop’s support system. Whether you’re diving into their detailed knowledge base, chatting in the community forums, or opting for professional help, you’ll always have the answers you need.

PrestaShop integrates with QuickBooks, eBay, Amazon, USPS, and ICEcat. Because PrestaShop is open source, you have the option to build your own custom integrations (with some programming know-how). 

PrestaShop is free to use.

Lightspeed eCom is a feature of Lightspeed HQ, a cloud-based retail POS system. Lightspeed eCom lets you import stock from your physical store to your ecommerce platform with a one-click system. It gives shoppers live updates on quantity on hand levels.

Lightspeed eCom takes the hassle out of inventory management with its spreadsheet import and export feature, letting you make mass updates in minutes instead of hours. Its analytics dashboard keeps you in the know with daily, weekly, and monthly performance insights, while the conversion report highlights exactly where your store could use some fine-tuning to boost sales.

When it comes to support, Lightspeed’s got what you need. You can reach out by phone, with availability depending on your nearest office, or by email for a more flexible option. Whether you need quick fixes or in-depth help, their team ensures you’re never left hanging.

Lightspeed integrates with apps like Mailchimp, Restock, Stripe, and other retail ecommerce apps. The pricing for the plan that includes the ecommerce features starts at $99 per month.

Swell leverages headless ecommerce technology to create customized customer experiences for your online store.

Swell delivers a robust set of ecommerce tools to help your store thrive, including unlimited pages, real-time shipping quotes, and payment processing to streamline the customer experience.

For inventory management, it goes the extra mile with unlimited product options, variants, and attributes, along with handy tools like bulk editing and product bundling to keep your catalog organized and efficient.

The platform also makes order management a breeze, allowing you to track shipments and edit order items before finalizing. Its in-depth sales reports can be filtered by product, customer, coupon, and more, giving you the insights needed to make smarter business decisions.

Plus, Swell integrates with PayMotion, a multichannel ecommerce platform packed with revenue optimization features designed to boost sales.

When it comes to support, Swell keeps it flexible with phone, email, and live chat options, ensuring help is always within reach.

WooCommerce is a popular ecommerce plugin for WordPress, one of the world's most popular content management systems. It enables businesses of all sizes to easily create and manage their online stores, with features such as product management, payment gateway integration, shipping and tax configuration, and customizable design options. 

WooCommerce stands out as a user-friendly and highly customizable ecommerce platform that’s incredibly easy to set up and start using.

Its wide range of design options and customization tools allows you to create a store that looks and feels uniquely yours. Plus, WooCommerce seamlessly integrates with popular payment gateways, shipping providers, and other essential systems, making it a flexible choice for businesses of all sizes.

One of WooCommerce’s greatest strengths is its vibrant community support. With an active network of users and developers, you’ll find an abundance of plugins, extensions, and resources to expand the platform’s functionality and tailor it to your specific needs.

WooCommerce integrates with the likes of MailChimp, MailPoet, SendGrid, Mailgun, SparkPost, Madrill, Conversio, Optinmonster, Constant Contact, Aweber, MailerLite, and others. 

WooCommerce themes cost anywhere from $0–100/year; shipping services around $0–$108/per; and payment processing from 2.9% + .30 cents per sale plus a monthly fee of $0–$30. WooCommerce pricing will vary greatly depending on what services of theirs you decide to buy into, and at what subscription tier.