Las 10 mejores herramientas de comercio electrónico para escalar tu marca en 2026

Subbly is a subscription-first commerce platform with AI features, designed to help businesses prioritize recurring revenue models. It offers a range of tools and features such as funnel and bundle builders, website creation, and migration assistance, with unique selling points including website building, data ownership policies, and native AI capabilities for revenue maximization and customer retention.

Why I picked Subbly: I chose to include Subbly as an all-in-one ecommerce solution because of its comprehensive website building, e-commerce, and subscription management capabilities. Its native AI capabilities, flexible bundle builder, and drag-and-drop builders make it stand out, allowing for extensive customization and integration. Subbly is best for subscription-first businesses due to its focus on subscription-based commerce, cost savings, and industry-influenced features, making it a solid choice for businesses looking to grow their subscription-based revenue.

Subbly Standout Features and Integrations

Subbly Standout features include customizable subscription plans, customer account and billing management, and analytics tools. It also provides a user-friendly interface and support for various payment gateways. Additionally, Subbly differentiates itself by offering native AI capabilities, drag-and-drop builders, and no data-hostage policies, as well as resources for business success in the subscription industry. The platform also offers support for gifting, cost savings, and industry-influenced subscription features, as well as real-time data on site traffic for website owners and marketers.

Integrations include Twilio, Zapier, Intercom, Mailchimp, Google Analytics, Zendesk, Hotjar, Drip, Klaviyo, Facebook, ChartMogul, Flodesk, and TaxJar.

Omnisend is an omnichannel marketing platform that enables ecommerce businesses to increase sales and engagement with their customers through email and SMS campaigns. The software offers several features for ecommerce businesses, such as abandoned cart recovery, product recommendations, and checkout abandonment prevention.

Omnisend's database of templates is extensive and offers you great flexibility when creating professional emails and SMS. The templates can be easily customized to fit your brand's specific look and feel, and they come with a range of built-in features that make it easy to add products, dynamic discount codes, and multimedia to messages. Thankfully, you can also save your campaigns as future templates.

Why I Picked Omnisend: Omnisend's automation library has pre-built workflows for every step of the customer journey. Omnisend makes it easy to adjust and visualize the sequencing with drag-and-drop workflow editing. The library includes many triggers, such as signup forms, abandoned cart emails, and product reviews. Users can also set up sequence timers to delay or split messages into groups or send messages on specific days or times.

Omnisend Standout Features & Integrations

Features include audience targetting, contact management, conversion tracking, dashboards, data import and export, email integration, scheduling, third-party plug-ins/add-ons, calendar management, customer management, external integrations, marketing automation, notifications, and SMS. 

Integrations include Shopify, Magento, BigCommerce, WooCommerce, AfterShip, Amazon Ads, Bold Commerce, Cartloop, Digioh, Easyship, Email Collection Bar, Gatsby, FyreBox, GemPages, Intercom, LiveChat, OpenCart, and other tools that you can check out on their partners' page.

Price2Spy is an online tool designed to help ecommerce businesses monitor and analyze competitor pricing. It offers features that allow you to track market trends and adjust your pricing strategies accordingly.

Why I picked Price2Spy: You can keep an eye on your competitors' prices in real time, allowing you to respond promptly to market changes. This feature helps you maintain a competitive edge by ensuring your pricing aligns with current market conditions. Another valuable feature is the dynamic pricing module. This allows you to set rules for automatic price adjustments based on market data. By automating the repricing process, you can save time and ensure your prices remain competitive without constant manual intervention.

Price2Spy Standout Features and Integrations

Features include historical reporting, which lets you track pricing trends over time, providing insights into market fluctuations. The pricing dashboard offers a centralized view of all your pricing data, making it easier to analyze and make decisions. Additionally, the tool captures screenshots of monitored pages, giving you visual confirmation of pricing information.

Integrations include Magento, Shopify, BigCommerce, WooCommerce, Google Analytics 4, 3dcart, Shift4Shop, Google Shopping Feed.

Celigo is an integration platform for ecommerce teams that connects storefronts, marketplaces, ERPs, CRMs, and other business systems to automate workflows and sync data across channels.

Who Is Celigo Best For?

Ecommerce operations and IT teams at mid-sized to large businesses who need to connect multiple systems and automate data flows across channels.

Why I Picked Celigo

I picked Celigo as one of the best because having access to 1,000+ prebuilt app connectors lets my team quickly connect ecommerce platforms, ERPs, and marketplaces without custom development. I use these connectors to sync order, inventory, and customer data between Shopify, NetSuite, and Amazon. This saves us from building and maintaining point-to-point integrations for every system we add.

Celigo Key Features

• Flow builder: Design and manage integration workflows with a drag-and-drop interface.
• Error management dashboard: Monitor and resolve integration errors in real time from a centralized dashboard.
• Data transformation tools: Map and transform data between different formats and systems.
• Role-based access controls: Set permissions and manage user access for different integration projects.

Celigo Integrations

Celigo offers 1,000+ native prebuilt connectors, including Shopify, NetSuite, Microsoft Dynamics 365, SAP, BigCommerce, Magento, Salesforce Commerce Cloud, WooCommerce, Amazon, Walmart Marketplace, eBay, QuickBooks, ShipBob, ShipStation, Stripe, PayPal, HubSpot, Klaviyo, Zendesk, and Google Sheets. An API is available for custom integrations.

BigCommerce is a cloud-based ecommerce platform that enables businesses to build their own fully customized online stores. It offers features such as integrated payment processing, built-in marketing tools, SEO tools, and analytics capabilities.

Why I Picked BigCommerce: BigCommerce offers powerful marketing tools that allow users to promote their products or services more effectively online. It comes with built-in email marketing functionality which allows users to easily send out promotional campaigns directly from the platform itself. It also offers support for loyalty programs so businesses can reward customers for returning purchases or referring friends and family members. Plus, there are features like coupons and discounts which make it easy for businesses to increase sales by providing incentives for customers who purchase goods or services from them regularly. 

BigCommerce Standout Features & Integrations

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

FreshSales is a sales CRM to help you manage your ecommerce business by allowing you to track your sales activities. It is a multi-currency and multi-language platform making it suitable for servicing customers from different locations. You can use FreshSales to auto-assign leads to selected salespeople, ensuring that leads with special requirements receive white-glove treatment. It has tools you can use to promote products, such as chat and email marketing tools.

Why I Picked FreshSales: FreshSales is the best sales CRM for using artificial intelligence to determine which leads are ready for closing. FreshSales uses AI to help you find the best deals to propose to customers using their chat responses and activity trends. FreshSales also gives you a 360-degree view of your customers to help you upsell, cross-sell, and develop lasting relationships.

FreshSales Standout Features & Integrations

Features include API, calendar management, contact management, dashboard, data import and export, external integrations, file transfers and sharing, lead management, multi-user, scheduling, third-party plugin/add-ons, call tracking, sales automation, customer management, data visualization, forecasting, lead scoring, multi-currency, notifications, pipeline management, task scheduling/tracking. 

Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Oracle Netsuite, Insightly, Copper, Zoho CRM, Close, Zendesk, TeamSupport, Help Scout, Jira Service Desk, Zoho Desk, Chargebee, Recurly, Sage Intacct, QuickBooks Online, Xero, Intercom, Google Calendar, Azure, and a growing list of other useful apps. They, of course, integrate with their own first-party software like Freshdesk, Freshworks CRM, and Freshservice, as well.

To be successful in ecommerce, you need to be successful in content creation. StoryChief is content planning and creation software to help you build and publish marketing content to promote your online store and products. It has a built-in SEO assistant to ensure organic growth while also tailoring content intent to your customers' major pain points. 

If you want to engage customers using interactive content, then StoryChief is the best software for you because it lets you craft a marketing campaign that encourages customer engagement. You can use StoryChief to analyze your content and gauge its impact on your audience. 

Why I Picked StoryChief: StoryChief lets you plan your social media and blog content, letting you automate publishing and distribution. You can also use StoryChief to organize all your photos and videos and crop and edit them to be ready for dissemination. StoryChief also lets you view all your marketing content, so you know which ones require approval and which ones are ready for publishing.

StoryChief Standout Features & Integrations

Features include calendar management, external integrations, notifications, API, conversion tracking, dashboards, marketing automation, multi-user, digital asset management, and content creation. 

Integrations include Slack, Trello, Mailchimp, Google Contacts, and Twitter.

ActiveCampaign is a commerce marketing tool for customer management, capmaign tracking, and lead generation. You can use ActiveCampaign to create subscription forms that allow you to collect customer information like contact details and product preferences. ActiveCampaign lets you add tags to customer accounts, so you know where leads come from and the products that interest them. ActiveCampaign lets you automate tasks like sending a welcome note to new customers or website visitors.

Why I Picked ActiveCampaign: ActiveCampaign has great email marketing features that ecommerce owners can use. ActiveCampaign’s predictive capabilities can help you ensure that customers receive campaign materials at the right moment. Perfectly timed marketing emails can address customers with the material they most need wherever they are in the buyer's journey to encourage tehm to complete the sale. 

ActiveCampaign Standout Features & Integrations

Features include 2-factor authentication, API, calendar managerment, contact management, conversion tracking, dashbaord, data import and export, lead management, marketing automations, notifications, sales automations, A/B testing, audience targeting, chat, customer management, external integrations, multi-user, password & access management, third-party plugin/add-ons, and pipeline management.

Integrations include Microsoft, Shopify, Square, Facebook, and Salesforce.

Engagebay is an all-in-one ecommerce tool with features for CRM, marketing, and sales support. It has a reporting dashboard to help keep you on top of your ecommerce business’s performance. Engagebay’s CRM feature lets you manage all of your contact information and leads to help you build your relationship with customers. Engagebay also has a live chat feature you can use to attend to customers’ immediate concerns and boost customer satisfaction.

Why I Picked Engagebay: First impressions last, and you can use Engagebay to create a landing page that can help impress customers and increase sales conversion. Engagebay lets you manage the SEO settings of your landing page to ensure it becomes more visible to web searchers. You can also use Engagebay to monitor how your landing page performs according to the number of visitors, and new subscribers.

Engagebay Standout Features & Integrations

Features include calendar management, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, marketing automation, multi-currency, multi-user, password & access management, referral tracking, task scheduling/tracking, customer data forms, sales motivators, sales proposals, landing pages, pipeline management, A/B testing, API, chat, lead scoring, project management, call tracking, click-to-dial, sales automation, and ticket management. 

Integrations include Stripe, Zapier, Xero, QuickBooks, and RingCentral.

Funnel is a marketing and sales data collection software for combining sales and advertising data to determine conversion and ROI rates. It lets you channel data to your preferred reporting tool to develop reports that your team can easily understand. Funnel stores data from up to two years back, ensuring you have historical data available for comparison and reporting purposes.

Why I Chose Funnel: Funnel lets you automatically collect and analyze marketing data from multiple sources, not just from your ecommerce website but from different social media accounts so you can analyze them to craft an effective email marketing campaign. You can use Why I Picked Funnel: Funnel to segment data into useful categories like the number of products sold or the number of new customers. It has an automatic currency conversion to make it easier to understand revenue from your eCommerce website that services customers from different countries.

Funnel Standout Features & Integrations

Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking. 

Integrations include Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics, Adobe Analytics, Facebook Ads, Shopify, and other tools.