The 20 Best Shopping Cart Abandonment Software, Ranked & Reviewed for 2025
The 10 Best Cart Abandonment Tools for Recovering Lost Sales
Before we start talking too much, let’s just highlight our top 10 picks for shopping cart abandonment tools. You’ll see that each has its ideal use case.
Get free help from our project management software advisors to find your match.
The saddest sight in ecommerce? A lonely cart, full of goodies, ditched at the digital checkout like a bad date. Brutal.
But unlike in the real world, online shoppers leave a trail—and cart abandonment software is how you follow it.
Sure, your ecommerce platform probably gives you a basic “Hey, you forgot something!” email. That’s cute.
But today’s best tools go way beyond that: think automated recovery workflows, personalized product recommendations, cross-device syncing, and multichannel nudges across email, SMS, push, and more.
We’ve tested the best of them. Whether you’re running Shopify, BigCommerce, or something custom, this roundup will help you find a tool that fits your stack—and wins back your sales.
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As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
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Comparing the Best Cart Abandonment Software, Feature by Feature
First, we’ll compare each cart abandonment solution by its pricing to give you an idea of what you’re in for. Then, click Compare Software to see other feature comparisons for a clearer idea of what they do.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for personalized triggered messages | Free demo available | From $250/Month | Website | |
| 2 | Best for multichannel outreach | 14-day free trial. | From $39/month for up to 100 orders | Website | |
| 3 | Best for segmentation | 15-day free trial + free plan available | From $10/month | Website | |
| 4 | Best for small businesses | 15-day free trial + free plan available | From $30/month | Website | |
| 5 | Best for retargeting campaigns | 14-day free trial | From $22/month | Website | |
| 6 | Best for customizable email templates | Free plan available | From $45/month (billed annually) | Website | |
| 7 | Best for artificial intelligence | 30-day free trial | From $9/month (billed annually) | Website | |
| 8 | Best communication tools | Free plan available | From $8/month (billed annually) | Website | |
| 9 | Best for SMS tools | Free demo available | From $299/month | Website | |
| 10 | Best for email marketing automation | 14-day free trial + free demo available | From $25/month | Website |
The 10 Best Shopping Cart Abandonment Tools, Reviewed
OK, now for the reviews. For each of these cart abandonment software picks, we’ll speak to what it does, why we picked it, top features and integrations, as well as pros and cons.
Barilliance is an advanced cart abandonment tool that can help ecommerce brands reduce shopping carts with personalized triggered messages.
Why I picked Barilliance: The platform can help your business go beyond cart abandonment emails by enabling you to trigger behavioral emails to manage customer relationships. Barilliance can help you create email campaigns for browse abandonment based on customers’ viewed products and more. You can also integrate AI-powered product recommendations and present relevant offers beyond discounting to customers.
Barilliance Standout Features and Integrations
Standout features include real-time behavioral tracking, allowing you to monitor visitor interactions with your online store and identify cart abandonment as it happens, and promptly respond and engage with them via targeted cart recovery strategies. Barilliance also offers A/B testing tools that help you experiment with various campaign strategies and compare their effectiveness, allowing you to refine cart abandonment campaigns based on insights.
Integrations include a small number of systems, such as Campaign Monitor, Comestri, Mailchimp, and Pinnacle Cart. You can create custom integrations between Barilliance and your tool stack through the platform’s API.
Pros and cons
Pros:
- Intuitive product recommendations
- Excellent customer support
- Easily shows personalized customer insights
Cons:
- Pricing isn’t suitable for smaller businesses
- Steep learning curve
CartStack is a robust cart abandonment software that helps ecommerce businesses with multichannel cart abandonment and customer recovery strategies. It uses these tools in alignment with on-site retention capabilities to increase sales without increasing new traffic and recover more revenue for brands.
Why I picked CartStack: I added CartStack to this list because it can help your business create multichannel cart abandonment campaigns to help you locate lost customers and bring them back to your storefront. The tool collects data on customers as they navigate your online store, which you can use to personalize offers and encourage them to come back to your site and complete their purchases. With CartStack, you can send push notifications, email reminders, tab notifications, and SMS reminders to your customers, allowing you to reach them through their preferred contact method.
CartStack Standout Features and Integrations
Standout features include behavioral targeting capabilities, allowing you to segment customers accordingly based on purchase history, browsing behavior, and other essential criteria. You also have access to A/B testing tools that help you experiment with multiple email templates, content variations, and subject lines, allowing you to make data-driven decisions and optimize recovery campaigns for enhanced results and conversions.
Integrations include connections with top ecommerce business platforms, such as AudienceView, BigCommerce, Divvit, Magento, Prisync, Sezzle, ShipStation, Shopify, Volusion, WooCommerce, and other software options. You can also use CartStack’s API or a paid Zapier account to make custom integrations with your current systems.
Pros and cons
Pros:
- Helpful features remind customers about their carts
- Easy to use
- Integrates with most ecommerce builders
Cons:
- Setup is difficult
- Can become expensive
SmartrMail empowers ecommerce businesses to create highly personalized emails and SMS campaigns by providing in-depth segmentation capabilities.
Why I picked SmartrMail: I added SmartrMail to this article because it provides robust segmentation capabilities that allow you to collect information from your website’s backend for use in your email strategy. This ensures you’re creating the best cart abandonment email campaigns for customers. You can use SmartrMail to segment customers according to location, the number of emails they interacted with, or whether they abandoned their carts.
SmartrMail Standout Features and Integrations
Standout features include automated workflows that handle your email campaigns with triggers that will encourage customers to return. With SmartrMail, you can also create unique offers to send to customers, including unique coupon codes, to get more sales quickly.
Integrations include a small number of native integrations, like BigCommerce, Causal, Kixi PowerCall & SMS, Maropost, Playable, Radiance Labs, Retention.com, Shopify, and WooCommerce. You can also use the SmartrMail API or a paid Zapier account to create custom integrations.
Pros and cons
Pros:
- Excellent, intelligent segmentation
- Email tracking capabilities
- Good drag-and-drop email editor
Cons:
- Customizable templates are limited
- Dashboard is slightly complex
Privy helps smaller ecommerce brands recover abandoned carts with a variety of powerful features.
Why I picked Privy: The platform offers multiple features to small businesses to help them recover their abandoned carts. Privy combines cart-saving pop-ups that keep your visitors on your website and cart abandonment emails that encourage shoppers to return and complete their purchases. You can use Privy to create cart-saving pop-ups with exit intent tools, reduce cart abandonment with personalized messaging, and automatically send emails to known shoppers who add items to a cart but didn’t purchase.
Privy Standout Features and Integrations
Standout features include A/B testing tools that allow you to test pop-ups and other conversion capabilities, empowering you to use the results to achieve better results. Privy also offers automatic coupon reminder tools that send coupon reminder emails to notify your visitors that their codes will expire and encourage them to use them quickly.
Integrations include connections with top ecommerce platforms and business tools to help with productivity, such as Attentive, BigCommerce, HubSpot CRM, Klaviyo, Mailchimp, Postscript, ShipBob, Shopify, Smile.io, Wix, and other software options. You can also use a paid Zapier account to create custom connections between Privy and your current business systems.
Pros and cons
Pros:
- Easy to navigate
- Pop-up tools are beneficial for many needs
- Helpful customer support
Cons:
- Could use more video tutorials
- Needs more professional-looking templates
Rejoiner provides a robust retargeting campaign tool that allows ecommerce businesses to customize messages to remind customers of the items in their abandoned carts.
Why I picked Rejoiner: With Rejoiner, you can identify high-intent cart abandoners, capture partial checkout submissions, and segment browses, cart, and checkout abandoners. You can use this information to create targeted email remarketing campaigns that are highly engaging and personalized to recover their purchase. Rejoiner uses dynamic content that can include real-time product recommendations, urgency-driven offers, and tailored discounts, capturing your customers’ attention and encouraging them to return to their carts and complete their purchases.
Rejoiner Standout Features and Integrations
Standout features include advanced segmentation capabilities that enable you to target specific customer segments and create personalized recovery campaigns based on their behavior, demographics, or previous purchases. The platform also offers robust reporting and analytics capabilities that provide valuable insights into your abandoned cart recovery campaigns by offering details regarding recovery rates, generated revenue, and other vital data.
Integrations include connections with various business tools, such as AmeriCommerce, Causal, Google Analytics, Mailgun, Playable, Poplar, SendGrid, Shopify, ViralSweep, and WordPress. You can also use a paid Zapier account to connect Rejoiner with your current tech stack.
Pros and cons
Pros:
- Good customer support
- Runs simple email campaigns
- Extremely powerful remarketing tool
Cons:
- Adding contacts can be labor-intensive
- User interface can be sluggish
Klaviyo caters to ecommerce businesses by providing powerful email templates and SMS marketing tools to help recover abandoned online carts.
Why I picked Klaviyo: While operating an ecommerce organization, getting back as many customers who abandoned their cart quickly is possible through the use of pre-built templates. So I added Klaviyo to this list because it offers templates that enable your small business to create hyper-targeted, behavior-triggered email and SMS campaigns to encourage customers who abandoned their carts to come back. The platform allows you to customize and add more targeting options to your store if you already have abandoned cart emails through a Shopify or BigCommerce storefront.
Klaviyo Standout Features and Integrations
Standout features include pre-built abandoned cart workflows that trigger when customers enter their information during checkout and move to the process's following stages. Klaviyo also offers customizable email templates that simplify appealing and engaging recover email creation via a drag-and-drop editor and customizable elements.
Integrations include over 300 pre-built connections that pull real-time and historical data from your systems, such as 8returns, CartHook, Gorgias, Magento, OptinMonster, Rebuy, Salesforce, ShipBob, Supermetrics, Whatagraph, and other software options. If you need more customized integrations with your current tech stack, you can use Klaviyo’s API or a paid Zapier account to make tailored connections.
Pros and cons
Pros:
- Easy to create A/B tests
- Allows powerful personalization
- Simplifies abandoned cart email strategies
Cons:
- Some of the user interface is complex
- Customer support can be slow
Moosend provides a robust set of artificial intelligence tools that will help online brands target cart abandoners and encourage them to return.
Why I picked Moosend: The platform can help your business win customers back by reminding them about their online carts with your store. Moosend uses artificial intelligence to create and implement cart abandonment email automation and help your business recover lost sales. With Moosend, you can track your customers’ journeys and improve targeting with the platform’s AI.
Moosend Standout Features and Integrations
Standout features include tools to help you create simple or complex segmentations and use them to personalize abandoned cart email content. Moosend also offers marketing automation capabilities that automatically perform tasks and help your store scale.
Integrations include native connections with various business tools, such as BigMarker, Convertful, Magento, Mailchimp, Make, Pabbly, Personalizely, PrestaShop, Salesforce, WooCommerce, and other software options. You can also use Moosend’s API or a paid Zapier account to make custom connections with your current systems.
Pros and cons
Pros:
- Useful dashboard and metrics
- Easy to use
- Affordable pricing
Cons:
- Free trial length may not be enough for users
- Training section is difficult to navigate
Brevo (formerly SendinBlue) provides a robust set of communication tools to help ecommerce brands encourage customers to complete a purchase after abandoning their carts.
Why I picked Brevo: The platform offers various communication tools, including email marketing, SMS marketing, Live Chat, Chatbots, and WhatsApp campaigns, to help you encourage customers to return to your online store. With Brevo, you can combine the tools with powerful automation capabilities to deliver the right message to cart abandoners at the right time. You can also quickly create omnichannel campaigns with triggers that are activated when customers perform specific actions and send messages across the tool's communication channels.
Brevo Standout Features and Integrations
Standout features include a drag-and-drop email editor that allows you to create beautiful emails from scratch. Brevo also offers customer insights to help you review previous customer conversations and see what worked.
Integrations include various business tools you’re likely already using in your ecommerce business, such as cobra CRM, Convertful, Google Analytics, Magento, Nosto, OptinMonster, Privy, Shopify, Typeform, WooCommerce, and other software options. Brevo also allows users to create custom integrations through its API or a paid Zapier account.
Pros and cons
Pros:
- User-friendly interface
- Good analytics
- Flexible payment plans
Cons:
- Some templates are limited
- Customer support needs work
Recart provides multiple SMS communication tools to help ecommerce brands create and manage strategies to lower cart abandonment.
Why I picked Recart: Almost everybody has a mobile phone nearby, so adding an effective SMS campaign can help increase cart abandonment recovery rates. Recart provides SMS features that enable you to encourage cart abandoners to return to your online store. You can use the platform’s cart abandonment automation workflows in combination with its SMS capabilities for excellent results.
Recart Standout Features and Integrations
Standout features include access to a team of professionals who will help you implement your SMS cart abandonment strategies, everything from onboarding to reporting, check-ins, and optimization. Recart also helps your business retarget customers via on-site pop-ups and chatbots through Facebook Messenger.
Integrations include connections with various business tools, such as ActiveCampaign, Drip, Gorgias, Hyros, Justuno, Klaviyo, Northbeam, Omnisend, Shopify, Zendesk, and other software options.
Pros and cons
Pros:
- Allows automated abandoned cart messaging
- Simplifies SMS campaigns
- Easy to use
Cons:
- Only for Shopify users
- Pricing isn’t suitable for small businesses
Remarkety helps ecommerce brands automatically send effective emails to help improve retention and grow sales.
Why I picked Remarkety: Using automation can help increase business efficiency and reduce the chances of missing opportunities to reach out to customers who abandon their online carts. With Remarkety, you can use automated abandoned cart alerts to provide personal reminders to encourage customers to return to your store. The platform uses browse abandonment tools that automatically send highly personalized emails based on the specific page or product the customer abandoned.
Remarkety Standout Features and Integrations
Standout features include a drag-and-drop editor tool specifically designed for ecommerce brands and simplifying the email design process. Remarkety also provides A/B testing tools to help you duplicate and test several variations or versions of campaigns to measure which gives the best return.
Integrations include connections with popular ecommerce tools such as BigCommerce, Magento, Nosto, OpenCart, PrestaShop, Privy, Shopify, Smile.io, Wheelio, WooCommerce, and other software options. If you need to create custom integrations, you can use Remarkety’s API or a paid Zapier account to make custom connections between the platform and your current systems.
Pros and cons
Pros:
- Drip automations are simple to set up
- Creates and schedules campaigns in advance
- All-in-one marketing solution
Cons:
- Needs more comprehensive analytics
- Costs can add up quickly
Other Options
There are many cart abandonment tools that are worth some consideration, and I added more options to ensure you find something that fits your needs. The following are other options I discovered during my research that are worth implementing in your ecommerce business.
- OptinMonster
For personalized pop-up messages
- Omnisend
For pre-built workflows
- SaleCycle
For conversion rate optimization.
- Wigzo
No-code AI-based automation tools.
- Listrak
For customer engagement.
- Adobe Campaign
For customizing cart abandonment campaigns.
- Blueknow
For large global brands.
- Bluecore
For turning data into effective campaigns.
- Carts Guru
For automatically retargeting cart abandoners.
- Fresh Relevance
For multichannel personalization.
Our Selection Criteria for Shopping Cart Abandonment Tools
Choosing the right cart abandonment software is a bit like finding the ultimate sales closer for your team: you need someone (or in this case, something) that’s sharp, quick to act, and always follows through.
After putting various tools to the test, we’ve created a weighted scoring system to help you choose the best option for your ecommerce business.
Here’s the breakdown:
Core functionality (25% of total weighting score)
This is the foundation. It’s like the engine of a race car—without it, you’re not going anywhere:
- Automated email reminders. Send scheduled, personalized reminders to nudge customers to complete their purchases.
- Exit-intent pop-ups. Catch potential abandoners just as they’re about to leave, offering a discount or reminder to stay.
- Multichannel recovery. Expand your reach by sending reminders via email, SMS, and even retargeting ads.
- Analytics and reporting. Get insights into why people abandon their carts and how well your recovery campaigns are working.
Additional standout features (25% of total weighting score)
Here are the extra bells and whistles that make a good tool great:
- Personalized messaging. Tailor the content based on cart items, browsing history, or customer behavior for better engagement.
- A/B testing. Test different subject lines, incentives, and messages to find the most effective combinations for recovering carts.
- Customizable templates. Create recovery emails and pop-ups that match your brand’s tone and look, instead of using generic designs.
- Mobile optimization. Ensure your cart recovery efforts are mobile-friendly since most of your customers are likely shopping on their phones.
Usability (10% of total weighting score)
Ease of use is about making sure the tool is easy to use. Even the most feature-packed software won’t do much good if it’s a hassle to navigate:
- User-friendly interface. Look for software with an intuitive design that doesn’t require a manual to figure out.
- Easy navigation. Everything should be organized and accessible without digging through complicated menus.
- Efficient workflows. Recovering carts should be simple and quick, without the need for tedious setup or constant monitoring.
Onboarding (10% of total weighting score)
This ensures you can get started without a steep learning curve:
- Training resources. Look for videos, guides, and FAQs to help you understand how to use the tool effectively.
- Interactive product tours. Hands-on demos that walk you through the process so you know exactly how everything works.
- Support during setup. Access to customer support during initial implementation to ensure everything runs smoothly.
Customer support (10% of total weighting score)
This is your lifeline when things go wrong, and it’s crucial that help is available when you need it:
- Responsive support team. Whether it’s chat, email, or phone, you need a support team that responds quickly and effectively.
- Multiple support channels. Make sure you can reach them through whatever means works best for you, whether that’s live chat, email, or a phone call.
- Self-service resources. A robust knowledge base or FAQ section that helps you troubleshoot issues on your own.
Value for money (10% of total weighting score)
This means making sure the software fits within your budget and delivers real ROI:
- Competitive pricing. Look for software that offers solid features without an outrageous price tag.
- Transparent costs. No surprise fees or hidden charges. Make sure you know exactly what you’re paying for.
- Flexible pricing plans. The software should scale with your business, offering plans that accommodate different stages of growth.
Customer reviews (10% of total weighting score)
Reviews give you the scoop from other ecommerce businesses that have already used the tool:
- High satisfaction rates. Look for tools that consistently receive positive feedback from users.
- Ease of use. See what other customers are saying about how simple (or complex) the tool is to implement and navigate.
- Praise for customer support. Good support can make or break your experience, so look for tools that get high marks in this area.
By weighing these criteria, you can confidently choose a cart abandonment software that fits your business and maximizes your chances of recovering lost sales—like hiring the ultimate closer for your team!
What is Cart Abandonment Software?
Cart abandonment software helps ecommerce brands recover lost sales by re-engaging shoppers who leave items in their cart without checking out.
It uses automated emails, SMS, pop-ups, and retargeting across devices to bring them back and close the sale.
Here’s the deal: around 70% of shopping carts get abandoned. That’s not a leak—it’s a flood.
And while your ecommerce platform might toss out a one-size-fits-all email, dedicated abandonment tools come ready to actually convert: multichannel recovery, AI personalization, cross-device sync, and pop-ups that trigger at the exact moment someone hovers over the exit button.
Think of it as your always-on, zero-complaints sales team that works behind the scenes—nudging customers back with smart incentives, behavioral targeting, and reminders that feel human (not robotic).
Whether they ditched you on mobile or desktop, great cart recovery software follows the shopper—not the session.
Abandonment happens. Recovery is optional. This software makes sure you never miss your second shot.
How to Choose Shopping Cart Abandonment Software
Finding the perfect cart abandonment software doesn’t have to be a headache.
Here's how to pick a cart abandonment solution that actually closes the loop (and the sale):
| What to look for | Why it matters | Top tips |
|---|---|---|
| Tight ecommerce integrations | If it doesn’t plug into Shopify, WooCommerce, Magento, or whatever you’re using—pass. Clunky setups kill speed. | Native > Custom—prioritize tools with pre-built integrations and minimal dev time. |
| Real personalization & segmentation | If you’re sending the same “hey, you forgot something” email to everyone—you’re doing it wrong. | Use tools that let you build flows based on cart value, product type, and user behavior. |
| Multichannel recovery | Email-only tools are leaving money on the table. Customers bounce between devices—and channels. | Look for SMS, push, even retargeting ads. Go where the customer is. |
| A/B testing & campaign optimization | You won’t nail the perfect message the first time. Testing subject lines, images, and timing helps you iterate toward ROI. | Choose platforms with built-in testing and real-time analytics. Bonus if they suggest what to test next. |
| Usable (not just powerful) | Fancy features mean nothing if they’re buried in a 10-click menu. You need to launch fast and optimize faster. | Favor tools with drag-and-drop builders, live previews, and clean reporting dashboards. |
| Email engine that beats your platform’s | Your ecommerce platform’s built-in emails? Fine for starters. But they usually lack the logic, triggers, and data depth of dedicated software. | Compare analytics, automation depth, and template flexibility—especially if you’re scaling. |
Cart Abandonment Software Trends for 2025
Cart recovery has evolved—but not all the trends are worth the hype. Here’s what actually matters in 2025, and where to stay sharp.
- AI only works if your data is clean. Tools promising AI-written emails are everywhere, but unless your segmentation, product data, and event tracking are solid, you’re just automating generic fluff. Look for platforms using AI to optimize timing, funnel logic, and personalization depth—not just to write copy.
- Cross-device sync is non-negotiable. Shoppers move from phone to laptop to tablet without thinking about it. If your recovery software treats each device like a separate person, you’re chasing ghosts. The best tools unify sessions across devices to deliver a single, seamless recovery message.
- Built-in platform emails are falling behind. Shopify’s default cart email is better than nothing—but barely. It lacks segmentation, A/B testing, and multichannel support. Dedicated tools give you richer insights and better ROI. In 2025, basic is just basic.
- Pop-ups aren’t dead—they’re just badly timed. When done right, they convert. When done wrong, they annoy. Tools that use behavioral triggers like exit intent or scroll depth let you intercept at the perfect moment with something helpful, not just interruptive.
- Multichannel is smarter than omnichannel. You don’t need to show up everywhere—you need to show up where it counts. The best tools help you pinpoint which channels convert (email, SMS, push) and double down there, instead of spreading thin for the sake of appearances.
- Recovery campaigns should feed your retention engine. Winning back an abandoned cart is great. But what happens after? Great software keeps that customer in your ecosystem—feeding them into loyalty flows, VIP segments, and product recommendations that bring them back again and again.
Key Features of Great Cart Abandonment Software
These are the features that separate “we sent an email” from “we got the sale.”
- Cart abandonment detection. Tracks when shoppers leave without checking out and triggers automated workflows to recover the sale—via email, SMS, or popups.
- Cross-device recovery tracking. Syncs customer behavior across phone, tablet, and desktop so your recovery message follows the user, not just the session.
- Automated email and SMS workflows. Lets you build sequences that adapt based on timing, behavior, and conversion—without manual work.
- On-site retention tools. Uses popups, banners, live chat, or exit-intent modals to keep shoppers engaged before they ever abandon the cart.
- AI-powered funnel optimization. Leverages machine learning to personalize timing, product recommendations, and content based on real customer behavior—not just templates.
- Segmentation and dynamic personalization. Lets you target recovery messages based on cart size, location, product interest, and browsing history for higher conversion rates.
- Drag-and-drop campaign builders. Simplifies the design of branded recovery emails and popups—no code needed.
- Built-in A/B testing. Allows you to test subject lines, incentives, send timing, and creative variations to see what really works (not just what you think works).
- Campaign performance dashboards. Surfaces real-time data on open rates, click-throughs, and recovered revenue so you can iterate fast and smart.
- Mobile optimization. Ensures your recovery emails, popups, and checkout flows work flawlessly across devices.
- Incentive and discount logic. Triggers the right offer—like a coupon or free shipping—based on cart value, urgency, or inactivity windows.
- Third-party integrations. Connects easily with Shopify, WooCommerce, Magento, Klaviyo, and more—so your tech stack plays nicely together.
Benefits of Cart Abandonment Software
Cart recovery isn’t just about getting back one sale—it’s about building smarter, more profitable customer journeys. Here’s what the best tools unlock:
- Recover lost revenue without lifting a finger. Automated workflows bring back up to 10–15% of abandoned carts with zero manual follow-up.
- Turn abandoners into loyal repeat buyers. Personalized recovery messages help re-engage customers in a way that feels helpful, not pushy—building long-term brand trust.
- Make your customer journey smarter. Tools that track behavior across devices and channels give you a clearer picture of why shoppers leave—and how to win them back.
- Get more out of your existing traffic. On-site popups, exit modals, and timely nudges reduce abandonment before it happens, boosting conversion without spending more on ads.
- Stop guessing—start optimizing. A/B testing and real-time analytics let you continuously improve subject lines, timing, incentives, and templates to increase performance.
- Free up your team’s time. With automations handling the follow-up work, your marketing team can focus on strategy, not sending reminders.
- Strengthen your full lifecycle marketing. Great cart recovery tools don’t stop at one email—they plug shoppers into post-purchase flows, retention campaigns, and upsell offers.
- Show up at the right time, on the right channel. Whether it’s email, SMS, or web push, multichannel tools increase your odds of reaching the customer when they’re most likely to convert.
Cost & Pricing of Cart Abandonment Software
Choosing the right cart abandonment software means finding a solution that fits your business size and budget without sacrificing essential features.
Pricing varies based on functionality, contact limits, and the type of outreach (email, SMS, pop-ups). Here’s a breakdown of typical pricing tiers to help you compare options:
| Plan type | Average price | Common features | Best for |
|---|---|---|---|
| Basic | Free - $30/month | Simple email reminders, basic templates, limited automation | Startups and small ecommerce stores |
| Professional | $30 - $150/month | Multi-channel (email, SMS), advanced customization, A/B testing, automation | Growing businesses with mid-sized customer bases |
| Enterprise | $150+/month | Full customization, behavioral triggers, dynamic content, advanced reporting | Large ecommerce businesses with complex needs |
| Free | Free | Basic email recovery, limited features | Small businesses testing the waters with cart recovery tools |
Key pricing plan considerations
- Basic plans are a great choice for small businesses or those just getting started. They offer the essentials like automated email reminders and basic reporting. For example, tools like Retainful and Omnisend provide solid free or low-cost plans with limited email sends and basic recovery features.
- Professional plans cater to growing businesses. You’ll typically get more robust features, like SMS integration and A/B testing, perfect for dialing in on what works best for your audience. Options like CartStack and OptinMonster are in this tier, offering multi-channel recovery tools and more customization.
- Enterprise plans are for large businesses with complex needs. These plans often offer fully customizable workflows, real-time analytics, and dedicated support, perfect for high-volume retailers with more sophisticated marketing and customer segmentation needs.
Additional costs to consider
- Implementation and setup fees. Some enterprise tools charge extra for onboarding or custom integrations.
- Advanced support packages. While basic support is usually included, premium support or access to a dedicated account manager may come at a higher cost.
- Customization and training. Tailoring the software to your business needs and training staff can add to the total cost, especially with enterprise-level software.
By evaluating your budget, customer volume, and recovery goals, you can find the right plan that fits your needs, helping you recover lost revenue without overspending.
Cart Abandonment Software FAQs
It’s normal to have questions when searching for new business software, and cart abandonment tools are no different. Here are some commonly asked questions about cart abandonment solutions, with their answers to help you narrow your choices.
What’s the difference between cart abandonment and browse abandonment?
Cart abandonment happens when someone adds a product to their cart and leaves without buying. Browse abandonment? That’s when they check out a product but never add it to the cart.
Great software should handle both—because both are buying signals. One’s just louder.
Can I use cart abandonment tools with headless commerce setups?
Yep—but not all tools make it easy. If you’re running a headless stack (like Shopify Hydrogen or a custom frontend), you’ll need a solution with a solid API, flexible webhooks, and session tracking that isn’t locked to standard themes.
Ask about headless support up front—it’s not always advertised, and it matters.
How soon should I send a cart recovery email after abandonment?
The sweet spot is within 30 minutes—that’s when intent is highest. But don’t stop there. Smart tools stagger follow-ups over 24–48 hours using different messaging (discount, social proof, urgency). If your tool can’t sequence that flow automatically, it’s time to upgrade.
Will this work if I don’t collect email addresses right away?
Sort of. Without an email or SMS opt-in, your options are limited to on-site popups, exit modals, or browser push notifications. Some tools can capture data earlier in the funnel (like on product pages) using progressive profiling or partial checkouts. Bottom line: earlier capture = better recovery.
Do I need different tools for B2B vs B2C ecommerce?
Not always—but your needs will shift. B2B carts are often larger, slower to convert, and may involve quote requests or approvals. Look for platforms that allow longer nurturing flows, deeper segmentation, and CRM integrations. Many B2C-first tools aren’t built for that.
How do I measure success beyond recovery rate?
Recovery rate is step one. But smart operators track RPR (revenue per recovered cart), CLTV of recovered customers, and even retention velocity (how fast a recovered buyer becomes a repeat buyer). If your platform doesn’t surface that kind of data, it’s leaving value on the table.
Other Customer Relationship Software Reviews
You may need other shopping cart tools that better fit your ecommerce store or additional retargeting options outside this article's scope. In these scenarios, you can use the following software reviews to help you find a platform that meets your needs.
- Shopping Cart Solutions
- Ecommerce Marketing Tools
- Ecommerce Email Marketing Software
- Buy-Now-Pay-Later (BNPL) Platforms
- Best Ecommerce Tools
- Ecommerce Customer Service Software
Capture Back Those Abandoned Carts (They'll Thank You)
Cart abandonment isn’t a glitch—it’s part of the game. But most brands leave it at that, sending one email and hoping for the best. You’re not most brands.
The tools in this list give you real recovery power: multichannel workflows, AI-powered triggers, on-site retention, and cross-device sync that keeps the customer journey connected.
Whether you're building from scratch or upgrading from your platform’s built-in bandaid, there's a solution here that fits your stack—and your ambition.
The carts are waiting. Go get them.
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