What Is Klaviyo?
Klaviyo is a marketing software designed for email and SMS campaigns. It's commonly used by marketing teams and e-commerce professionals to engage customers and drive sales in online stores. Features like advanced segmentation, email automation, and integrations help with personalizing marketing efforts and tracking performance. Overall, Klaviyo offers a valuable solution for enhancing customer relationships and boosting revenue.
Comparison Table: Klaviyo Alternatives
This comparison table summarizes pricing details for my top Klaviyo alternative selections.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven content | 30-day free trial | From $7/month (billed annually) | Website | |
| 2 | Best for marketing automation with CRM integration | Free plan available | From $7/user/month (billed annually) | Website | |
| 3 | Best for predictable pricing | Free trial available | From $11.70/month (billed annually) | Website | |
| 4 | Best for ease of use | 14-day free trial + free demo available | From $12/month | Website | |
| 5 | Best for unlimited newsletters | 14-day free trial | From $19/month | Website | |
| 6 | Best for intuitive design | 14-day free trial + free demo available | From $10.80/month | Website | |
| 7 | Best for multichannel marketing | Free plan + free demo available | From $8.08/month (billed annually) | Website | |
| 8 | Best for diverse industry support | Free plan available | From $13/month | Website | |
| 9 | Best for AI-driven automation | 14-day free trial | From $15/month (billed annually) | Website | |
| 10 | Best for multichannel automation | 14-day free trial | From $39/month | Website |
Why Trust Our Software Recommendations
6,700+
Reviews
20
Industry experts
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Evaluation factors
14
Years
Our team has been testing and reviewing software since 2012. As retail leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our independent judgment—not a sales pitch.
Best Klaviyo Alternatives Reviews
Below are my detailed summaries of the best Klaviyo alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Best for AI-driven content- 30-day free trial
- From $7/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Moosend gives marketers simple tools to track analytics with ease. Moosend is a marketing automation platform that caters primarily to marketing and e-commerce businesses. It helps with email campaigns, customer segmentation, and analytics.
Why it's a good Klaviyo alternative: Moosend offers AI-powered content suggestions that can enhance your marketing campaigns by providing personalized recommendations. Its drag-and-drop email editor makes it easy for someone without design skills to create visually appealing emails. Moosend's real-time analytics helps you track campaign performance effectively. These features make it suitable for teams looking to leverage AI to boost their marketing efforts.
Standout features & integrations:
Features include advanced segmentation tools that target specific audiences and real-time analytics for tracking campaign performance. Users appreciate the drag-and-drop email editor for easy email creation. Moosend also provides templates and automation for an abandoned cart notification.
Integrations include WooCommerce, WordPress, Zapier, Adobe Commerce, Salesforce, HubSpot, Mailchimp, and more.
Pros and Cons
Pros:
- Predictable automation and delivery
- Offers unlimited email sends on many plans
- Easy-to-use email builder
Cons:
- Limited reporting and analytics tools
- Limited template and design flexibility
Learn more about Moosend:
Best for marketing automation with CRM integration- Free plan available
- From $7/user/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
HubSpot helps teams unify customer data, campaigns, and automation. If you want a CRM that blends marketing, sales, and automation, HubSpot Marketing Hub is a strong pick. You’ll appreciate its ability to unite customer data, segment audiences, and run campaigns from a single platform—making it easier to coordinate complex retail or ecommerce journeys.
Who Is HubSpot Best For?
HubSpot Marketing Hub suits marketers and ecommerce managers at growing businesses who want CRM, email, and automation in one system.
Why HubSpot Is a Good Klaviyo Alternative
I picked HubSpot Marketing Hub because its native CRM integration changes what's possible for ecommerce email marketing. Where Klaviyo connects to your store data through integrations, HubSpot keeps contact records, purchase history, and email engagement all in one place—so I can build segments and triggers off live CRM data without syncing anything. I particularly like the AI-powered email personalization, which pulls CRM fields directly into campaign content at scale. The multi-touch revenue attribution reporting is also a feature I rely on to tie specific email campaigns back to actual revenue, something that's harder to do when your marketing and CRM tools are separate.
HubSpot Key Features
- Contact segmentation: Build dynamic contact lists based on CRM properties, behaviors, and lifecycle stages to target specific audience groups.
- Social media management: Schedule, publish, and monitor posts across platforms from a unified inbox within HubSpot.
- Landing page builder: Create and A/B test landing pages with built-in conversion tools that feed leads directly into your CRM.
- Ad campaign management: Create, track, and optimize ad campaigns across Meta, Google, LinkedIn, and TikTok from one place.
HubSpot Integrations
HubSpot offers over 150 native integrations, including Shopify, Salesforce, Mailchimp, Facebook, Google Ads, Stripe, Eventbrite, SurveyMonkey, Zendesk, and Slack. An API is available for custom integrations.
Pros and Cons
Pros:
- Multi-channel campaign tracking and analytics
- Visual email builder and workflow automation
- Embedded CRM for full-funnel lifecycle management
Cons:
- Transactional email tools not as granular as Klaviyo
- Initial setup requires considerable time investment
Learn more about HubSpot Marketing Hub:
Best for predictable pricing- Free trial available
- From $11.70/month (billed annually)
Visit WebsiteCustomer Rating:4.2/5
Campaign Monitor helps teams design polished emails and oversee subscriber activity. Campaign Monitor is an email marketing platform designed for businesses of all sizes. It provides tools for creating professional email campaigns and managing customer lists.
Why it's a good Klaviyo alternative: Campaign Monitor offers predictable pricing, helping you manage your marketing budget effectively. Its email templates and drag-and-drop editor make designing emails simple. The platform's analytics tools provide insights into campaign performance, enabling informed decisions. These features make Campaign Monitor a reliable choice for businesses seeking straightforward pricing and effective email marketing automation.
Standout features & integrations:
Features include a drag-and-drop email editor and a library of customizable templates. Its analytics tools track campaign success.
Integrations include Shopify, WordPress, Salesforce, WooCommerce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- High-quality templates
- Solid segmentation and basic automation for campaigns
- Quick to set up
Cons:
- Reports are basic
- Narrow automation scope
Learn more about Campaign Monitor:
Best for ease of use- 14-day free trial + free demo available
- From $12/month
Visit WebsiteCustomer Rating:4.2/5
Constant Contact integrates with many apps to help users reach a wide audience. Constant Contact is an email marketing platform tailored for small businesses and nonprofit organizations. It helps users create and manage email campaigns, events, and social media marketing.
Why it's a good Klaviyo alternative: Constant Contact offers a user-friendly interface that simplifies the process of creating email campaigns. Its email marketing tools are designed for ease of use, making it accessible for teams without technical expertise. The platform includes tools for event management and social media marketing, which broadens its utility. These features make Constant Contact a solid choice for businesses seeking straightforward solutions.
Standout features & integrations:
Features include event management tools to organize and promote events, and its social media marketing capabilities can enhance online presence. Constant Contact also has a library of templates to support quick email creation.
Integrations include Shopify, WooCommerce, WordPress, Salesforce, Zapier, Eventbrite, Mindbody, Facebook, and more.
Pros and Cons
Pros:
- Strong customer support
- Good for simple list management, scheduling, and basic segmentation
- Easy campaign setup
Cons:
- Limited customization
- Basic automation
Learn more about Constant Contact:
GetResponse offers analytic tools to support growing campaigns. GetResponse is an online marketing platform designed for small to medium-sized businesses. It offers tools for email marketing, landing pages, and marketing automation.
Why it's a good Klaviyo alternative: GetResponse provides unlimited newsletters, allowing you to send as many campaigns as you need without restrictions. Its drag-and-drop email editor makes designing newsletters easy for your team. The platform's automation capabilities help streamline your marketing efforts. These features make GetResponse a flexible option for businesses looking to maximize their email outreach.
Standout features & integrations:
Features include an easy email design editor and marketing automation to enhance workflows. GetResponse also has a landing page creation tool and can help increase conversion using web push notifications.
Integrations include Shopify, WordPress, WooCommerce, Adobe Commerce, Salesforce, Zapier, Stripe, HubSpot, PayPal, PrestaShop, and more.
Pros and Cons
Pros:
- Good value for small to mid-sized businesses
- Easy campaign setup
- All-in-one tool for email, landing pages, webinars, and funnels
Cons:
- Restricted layout control
- Becomes pricey as your contact list grows
Learn more about GetResponse:
Best for intuitive design- 14-day free trial + free demo available
- From $10.80/month
Visit WebsiteCustomer Rating:4.7/5
MailerLite supports clean email builds, subscriber organization, and simple performance checks. MailerLite is an email marketing platform that caters to small businesses and freelancers. It offers tools for creating email campaigns, managing subscribers, and analyzing results.
Why it's a good Klaviyo alternative: MailerLite provides an intuitive design that makes it easy to create professional emails. Its drag-and-drop editor simplifies the process of building emails without needing technical skills. The platform's automation features help you manage email workflows efficiently. These capabilities make MailerLite a great choice for those seeking user-friendly tools.
Standout features & integrations:
Features include a drag-and-drop editor for simple design and a large template gallery for quick email creation. MailerLite can help add subscribers using embedded forms and pop-ups.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Mailchimp, Stripe, PayPal, Squarespace, HubSpot, Facebook, and more.
Pros and Cons
Pros:
- Generous free plan
- Smooth campaign assembly
- Beginner-friendly interface
Cons:
- No phone support
- Limited advanced features
Learn more about MailerLite:
Best for multichannel marketing- Free plan + free demo available
- From $8.08/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Brevo provides real-time analytics for ecommerce platforms. Brevo (formerly Sendinblue) is an AI-enabled platform that focuses on email marketing, automation, and CRM. It's designed for businesses looking to enhance customer relationships through channels such as email, SMS, and WhatsApp.
Why it's a good Klaviyo alternative: Brevo offers extensive multichannel marketing capabilities. Its AI, Aura, optimizes your campaigns, helping you achieve better results. The platform's tools for transactional messaging and data management provide added value. These features make Brevo a strong choice for teams seeking a versatile marketing solution.
Standout features & integrations:
Features include an AI-driven campaign optimization tool and transactional messaging functionality that improves efficiency. Brevo also has a fully integrated loyalty program tool to boost customer engagement.
Integrations include Shopify, WordPress, Salesforce, HubSpot, Adobe Commerce, WooCommerce, Mailchimp, Zendesk, Stripe, Slack, and more.
Pros and Cons
Pros:
- Customizable pricing plans
- Email, SMS, and CRM features in one product
- Intuitive interface
Cons:
- Limited advanced analytics capabilities
- Lack of advanced design flexibility
Learn more about Brevo:
Best for diverse industry support- Free plan available
- From $13/month
Visit WebsiteCustomer Rating:4.5/5
Mailchimp helps businesses shape campaigns, organize contacts, and review performance. Mailchimp is a digital marketing automation platform designed for small to medium-sized businesses. It provides tools for email marketing, audience management, and analytics.
Why it's a good Klaviyo alternative: Mailchimp offers a wide range of templates and design tools that cater to various industries. Its audience segmentation and behavior tracking features help you target your marketing efforts more effectively. The platform's easy-to-use interface makes it accessible for teams with limited technical skills. These capabilities make Mailchimp a versatile choice for businesses across different sectors.
Standout features & integrations:
Features include advanced audience segmentation to refine targeting and behavior tracking to analyze customer interactions. Beginners appreciate how Mailchimp’s user-friendly interface simplifies campaign creation.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Adobe Commerce, Slack, QuickBooks, Stripe, and more.
Pros and Cons
Pros:
- Good for small businesses
- Beginner-friendly user interface
- Broad set of marketing features
Cons:
- Limited advanced features at lower price plans
- Contact-based billing scales poorly
Learn more about Mailchimp :
Best for AI-driven automation- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
ActiveCampaign guides teams through automated campaigns that support sales efforts. ActiveCampaign is a platform used by businesses to manage email marketing, sales automation, and CRM. It helps teams automate their marketing processes and enhance customer engagement.
Why it's a good Klaviyo alternative: ActiveCampaign excels in AI-driven automation, allowing you to automate complex workflows with ease. Its predictive content feature helps tailor messages to your audience's preferences. The platform's machine learning capabilities enhance decision-making by analyzing customer behavior. These features make ActiveCampaign ideal for teams looking to leverage AI for smarter marketing.
Standout features & integrations:
Features include a predictive content function that customizes customer messages and the ability to use machine learning insights to improve decision-making. ActiveCampaign also uses advanced automation tools to simplify workflow management.
Integrations include Shopify, WordPress, Salesforce, Zapier, WooCommerce, Adobe Commerce, Zendesk, QuickBooks, Slack, Stripe, and more.
Pros and Cons
Pros:
- Scales complex workflows
- Powerful automation and segmentation capabilities
- Strong CRM features
Cons:
- Can become expensive for small businesses as they scale
- Steep learning curve
Learn more about ActiveCampaign:
10Best for multichannel automationDrip
- 14-day free trial
- From $39/month
Visit WebsiteCustomer Rating:4.4/5
Drip lets brands send personalized messages across multiple channels to boost engagement. Drip is a marketing automation platform designed for online businesses. It helps users personalize their marketing efforts across multiple channels and boost customer engagement.
Why it's a good Klaviyo alternative: Drip offers multichannel automation, allowing you to connect with your audience via email, SMS, and more. Its customer data management tools help you better understand your audience. Drip's personalization features enable you to deliver tailored experiences that enhance engagement. These capabilities make Drip a versatile choice for teams looking to expand their reach.
Standout features & integrations:
Features include advanced segmentation to target specific audiences and customizable automation workflows. Drip also has analytics tools to track campaign performance.
Integrations include Shopify, WooCommerce, Facebook, PayPal, OptinMonster, Mailchimp, and more.
Pros and Cons
Pros:
- E-commerce-focused features
- Strong automated flows
- Unlimited email sends
Cons:
- Limited design choice
- Longer learning curve to start
Learn more about Drip:
Other Klaviyo Alternatives
Here are some additional Klaviyo alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- 11AWeberBest for small business support
- 12EmailOctopusBest for budget-friendly email campaigns
- 13KeapBest for lifecycle automation
- 14Zoho CRMBest for integrated sales automation
- 15OmnisendEcommerce-focused automation platform with pre-built workflows
- 16Salesforce Marketing CloudBest for enterprise solutions
- 17Twilio SendGridBest for transactional emails
- 18Netcore Customer EngagementBest for AI personalization
How I Evaluate Klaviyo Alternatives
For retail marketers migrating from Klaviyo, I split evaluation into two layers—baseline functionality every contender must clear, then the differentiators that separate the right fit from the rest.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Email Marketing Automation: I look for visual workflow builders that support multi-step triggered flows like abandoned cart, post-purchase, and winback sequences with conditional branching.
- Ecommerce & POS Integrations: Each tool's native connector depth matters—I check whether it syncs order, product, and customer data bidirectionally with platforms like Shopify and Magento.
- Customer Segmentation: I evaluate whether segments can layer purchase history, browsing behavior, and RFM data into dynamic lists that update automatically as shoppers interact.
- SMS & Multichannel Messaging: Beyond just offering SMS, I look for unified orchestration so a retailer can coordinate email, text, and push within the same customer journey.
- Personalization & Predictive Analytics: AI-driven product recommendations and predictive models for churn risk or expected lifetime value are what separate a real contender from a basic ESP.
- Campaign Reporting & Attribution: Revenue attribution at the flow and campaign level is essential—I check whether tools tie conversions directly back to specific messages and touchpoints.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Built-in CDP capabilities matter a lot here. I look for platforms that unify in-store and online customer profiles so retailers can target shoppers based on full purchase history, not just email clicks. Loyalty program integration is another differentiator—tools that connect rewards data into campaign triggers let you send tier-upgrade or points-expiry reminders without extra workarounds. I also evaluate deliverability tools, since high-volume retail senders need inbox placement monitoring and reputation dashboards to protect performance during peak seasons.
Beyond Features
Pricing structure is often the reason retailers start looking for Klaviyo alternatives, so I evaluate how each vendor scales costs as contact lists and send volumes grow. Migration support also matters—I check whether a platform offers tools or services to import existing flows, templates, and historical data so teams don't rebuild from scratch. The breadth of each vendor's app ecosystem is worth examining too, especially integrations with loyalty, subscription, and reviews tools that retail tech stacks depend on.
Why Look For A Klaviyo Alternative?
While Klaviyo is a good choice of marketing software, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Klaviyo alternative because:
- You need more affordable pricing models
- You're looking for better customer support
- Your team needs easier-to-use tools
- You want more advanced automation features
- You're seeking better capabilities for ecommerce integrations
- Your business requires more customization options
If any of these sound like you, you’ve come to the right place. My product recommendations list contains several email marketing software options that could better suit teams looking for alternatives to Klaviyo.
Klaviyo Key Features
Here are some of the key features of Klaviyo, to help you contrast and compare what alternative solutions offer:
- Omnichannel marketing: Integrates email, SMS, social media, and mobile apps for unified engagement.
- AI solutions: Uses predictive analytics and personalized recommendations to enhance marketing strategies.
- Analytics and data management: Offers tools and a platform for real-time data integration and insights.
- Segmentation and personalization: Provides advanced capabilities for targeted and personalized marketing.
- Automated flows: Facilitates automated email and SMS marketing campaigns based on customer actions.
- Customer profiles: Centralize data for a comprehensive view of customer behaviors.
- Integrations: Connects with over 350 apps to streamline data flow and enhance functionality.
- Web forms: Offers customizable signup forms to capture leads and grow your email list.
- Reporting: Provides comprehensive tools to analyze customer behavior and messaging effectiveness.
- Support and resources: Includes educational materials and community resources to help users maximize potential.