The 21 Best Ecommerce Platforms to Sell Smarter, Reviewed & Compared for 2026

Wix helps small and midsize sellers get a polished store live fast—without begging a developer for every change.

You get quick setup, strong checkout options, and a big app market for shipping and marketing add-ons—best if your catalog isn’t massive and you want speed-to-live over heavy customization.

Why I Picked Wix

I picked Wix because you can launch quickly and still cover the essentials: you build your storefront in minutes with the AI site builder, then fine-tune with a visual editor.

Your team accelerates checkout conversion using native payment options—including Apple Pay, Google Pay, PayPal, and card processors—right on your product and cart pages.

Inventory stays accurate with variant-level stock tracking, so sizes and colors don’t oversell. You extend reach by syncing products to Meta Shops via a native partner app, keeping orders flowing back into your dashboard.

For operations, you print labels and track deliveries through shipping apps that plug directly into Wix, so fulfillment doesn’t become a side career.

Wix Key Features

These are practical tools that complement the quick-build approach above.

• Abandoned Cart Recovery: Send automatic reminders to shoppers who leave items behind to win back revenue.
• Gift Cards and Coupons: Drive repeat purchases with store credit and targeted discount codes.
• Wix POS (In-Person Selling): Sell in store and online with unified catalog and inventory.
• Built-In SEO Tools: Edit meta data, URL slugs, and structured data to improve product discoverability.

Wix Integrations

Integrations include Klaviyo, Mailchimp, AfterShip, Shippo, Facebook Shops by GoDataFeed, Google Analytics, Google Shopping, Eventbrite, JivoChat, and 123FormBuilder.

Subbly helps subscription-first brands sell more with less duct tape—recurring billing, customizable checkout, and customer self-service live in one place.

If you run boxes, memberships, or replenishment, you’ll like the built-in upsells and dunning that protect margin without bolting on four plugins.

Why I Picked Subbly

I picked Subbly because it gives you subscription-first checkout controls—custom fields, buy rules, and domains—so you can tailor the flow to your products and reduce drop-off.

You get automated recurring billing with dunning and card-retry logic, which actually saves revenue instead of just reporting churn. If you already have a site, you can embed Subbly’s checkout and customer portal, letting your team add subscriptions without a full rebuild.

Surveys and funnels let you capture preferences and present targeted upsells, so average order value goes up because the feature literally asks smarter questions. Inventory tracking and out-of-stock logic keep renewals realistic—your operations team isn’t promising what the warehouse can’t ship.

Subbly Key Features

In addition to the subscription-centric checkout and billing, here are useful tools you’ll actually use.

• Bundles & Configurable Kits: Sell curated sets or let shoppers configure boxes while keeping fulfillment organized.
• Surveys & Signup Flows: Capture customer preferences up front to personalize products and upsells.
• Refer-a-Friend Program: Drive low-cost acquisition with built-in referral links and rewards.
• Multi-Language Support: Localize storefront and checkout to expand into new markets.

Subbly Integrations

Integrations include Klaviyo, Intercom, Twilio, ShipStation, Pirate Ship, Mailchimp, Zendesk, Postmark, TaxJar, and Hotjar.

For growing retailers pushing into multiple channels, BigCommerce helps you expand revenue without duct-taping five tools together.

You get multi-storefront, marketplace and social selling, and strong merchandising options—built for teams handling high SKU counts and real traffic.

Muzammil Sayed, co-founder of NYC Leather Jackets, explained how the switch transformed their operations:

“We were stuck with a clunky platform before, but after moving to BigCommerce, our page load speed improved, abandoned carts were cut in half, and managing inventory across channels became seamless. Setting up SSL certificates and security badges was simpler too, which helped us build more trust with customers. On top of that, their SEO controls and API integrations give us flexibility without needing constant developer support.”

Why I Picked BigCommerce

I picked BigCommerce for omnichannel reach—you can list products to Amazon, Walmart, TikTok Shop, and Meta Shops while keeping a single catalog, which speeds time to revenue through native Channel Manager connections.

You get faster merchandising because product options, rules, and custom fields let you launch complex variants without custom code. Your team protects margins with native coupons, price lists, and customer groups—features that actually enable targeted promos, not just vanity discounts.

Checkout isn’t an afterthought either: you can enable one-page checkout and digital wallets like Apple Pay and Google Pay to lift conversion. For larger catalogs, built-in faceted search and SEO controls help shoppers find products and help your PDPs rank.

BigCommerce Key Features

These complement the multichannel focus and help teams sell faster day-to-day.

• Multi-Storefront: Run multiple brands or regions from one backend with shared inventory.
• Catalog Rules & Options: Configure complex variants, SKUs, and pricing without custom code.
• Customer Groups & Price Lists: Offer segmented pricing and B2B terms for different buyers.
• One-Page Checkout & Wallets: Reduce friction with accelerated payment methods at checkout.

BigCommerce Integrations

Integrations include Amazon Pay, PayPal, Stripe, Mailchimp, QuickBooks Online, ShipStation, Yotpo, Google Analytics, Meta Shops, and TikTok Shop.

For merchants leaning hard into social selling, Ecwid lets you sync your catalog to Facebook, Instagram, and TikTok—so the posts that already drive attention can drive orders.

It’s a low-friction way to bolt ecommerce onto your existing site or link-in-bio, with a free plan to test before you commit.

Why I Picked Ecwid

I picked Ecwid because it lets you turn social attention into cart activity—your catalog syncs to Facebook and Instagram, so you can tag products and send shoppers straight to checkout.

You also get TikTok for Business connection from your Ecwid admin, so you can launch product ads without exporting spreadsheets. If you sell in person, you can pair your online store with Lightspeed Retail, Square, or Clover, keeping inventory and orders in one place.

For fulfillment, Ecwid’s discounted USPS labels cut small-parcel costs from day one. You can embed a storefront or a single “Buy Now” button on any site, making it a solid fit for creators, boutiques, and local retailers that want sales now, not a six-week rebuild.

Ecwid Key Features

In addition to social channel sync, here are a few tools you’ll actually use to keep sales moving.

• Buy Now Button: Drop a product or cart button into any page, blog, or link-in-bio.
• Apple Wallet Order Tracking: Let customers track orders via Wallet push notifications after checkout.
• POS Syncing: Connect Lightspeed, Square, or Clover to unify online and in-store stock and sales.
• Discount Shipping Labels for USPS: Print labels with built-in USPS discounts to protect margins.

Ecwid Integrations

Integrations include Facebook by Meta, Instagram Shopping, TikTok for Business, Google Shopping, Lightspeed Retail POS, Square POS, Clover POS, Printful, Pinterest, and Snapchat.

For enterprise teams already invested in Adobe, Adobe Commerce pulls your storefront, merchandising, and analytics into one system—so you can act on customer behavior without duct-taping tools together.

It’s best for data-driven retailers and B2B sellers who want AI-driven discovery, native payments, and tight ties to Adobe’s marketing stack.

Why I Picked Adobe Commerce

I picked Adobe Commerce because you can grow revenue with AI-driven discovery—Live Search and Product Recommendations use Adobe Sensei to surface high-intent products based on real shopper behavior.

You get faster merchandising through Page Builder’s drag-and-drop content tools, so your team ships campaigns without endless dev tickets. Your analytics get sharper by connecting order data to Adobe Analytics and Commerce Intelligence, giving you journey-to-order attribution your finance team will actually trust.

If you sell B2B, company accounts, shared catalogs, quotes, and requisition lists let you handle complex pricing and approvals without spreadsheets. Payments are simpler too—Adobe Payment Services brings authorization, reconciliation, and dispute data into one dashboard.

Adobe Commerce Key Features

In addition to the reasons above, here are practical features teams use daily.

• Page Builder: Drag-and-drop CMS for landing pages, blocks, and content scheduling.
• PWA Studio: Tooling to build fast, app-like storefronts that boost mobile conversion.
• Multi-Source Inventory: Manage stock across warehouses and stores with source selection rules.
• Customer Segmentation: Target banners, promos, and content by behavior, location, or attributes.

Adobe Commerce Integrations

Integrations include Adobe Analytics, Adobe Customer Journey Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Target, Adobe Marketo Engage, Adobe Experience Platform, and Adobe Commerce Intelligence.

Shopify is for teams that want to launch fast, sell everywhere, and keep ops tidy without babysitting integrations.

You get a proven checkout, built-in shipping and returns, and an app ecosystem that lets you add only what you need—ideal for SMBs and midsize brands scaling into multi-channel.

As Justin Christopher, Manager of Ecommerce and Marketing at Klatch Coffee, puts it:

“In July 2024, we re-platformed from a proprietary ecommerce system to Shopify. Prior to launching, our pages were scoring in the low 80s on Google’s Lighthouse; after migration, those same pages moved into the high 90s—a significant performance improvement. Post-migration, Core Web Vitals shows that 0% of our pages are ‘poor’ or ‘needs improvement,’ a dramatic swing toward better mobile performance.”

Why I Picked Shopify

I picked Shopify because you can grow sales without piling on custom dev—your team gets real benefits from features that actually ship revenue. You improve conversion through Shop Pay’s accelerated checkout and one-page flow, not wishful thinking.

You reduce busywork using Flow automation for order tagging, fraud flags, and back-office handoffs your ops team can see and audit. You keep fulfillment moving with self-serve returns, discounted carrier labels, and native inventory tools in the mobile app.

When you expand channels, the built-in sales and marketing connectors mean you don’t spend weeks wiring ads and catalogs before the first order lands.

Shopify Key Features

Here are a few practical tools you’ll use day to day as you scale.

• Online Store 2.0 Theme Editor: Drag-and-drop sections and app blocks let you ship site changes without engineering tickets.
• Markets (Cross-Border): Localize currency, duties, and domains so international buyers see true landed costs.
• Shop Pay Installments: Offer pay-over-time at checkout to lift AOV with instant underwriting.
• POS for Omnichannel: Sync inventory, customers, and orders across retail and online so store staff can fulfill, exchange, and look up history.

Shopify Integrations

Integrations include Facebook & Instagram, Google & YouTube, TikTok, Pinterest, Google Analytics, Amazon (via Shopify Marketplace Connect), eBay (via Shopify Marketplace Connect), Walmart (via Shopify Marketplace Connect), and Etsy (via Shopify Marketplace Connect).

Squarespace is for design-first brands that need ecommerce baked in—clean templates, fast checkout, and simple ops without a pile of plugins.

If your pain is “my store looks messy and takes forever to maintain,” you’ll like how it keeps branding tight while handling the sales basics for you.

Why I Picked Squarespace

I picked Squarespace because you can launch a good-looking store quickly—mobile-optimized templates and the Fluid Engine editor keep pages consistent without design debt.

You get faster checkouts through Apple Pay, Stripe, and PayPal, which reduces friction at the moment of purchase. Revenue recovery is built in via abandoned cart emails, so you can win back shoppers automatically.

Inventory and variants are easy to manage, and product waitlists let you capture demand when items are sold out.

If you sell on social, the Facebook/Instagram product sync puts your catalog into posts and shops so your campaigns actually connect to inventory.

Squarespace Key Features

Here are a few practical tools beyond the basics you’ll actually use.

• Carrier-Calculated Shipping: Show live UPS/USPS/FedEx rates based on customer address and product data.
• Squarespace POS (US): Take in-person payments with a Square reader and keep online inventory in sync.
• Subscriptions & Member Areas: Sell recurring products or gated content to create repeat revenue.
• Analytics & Purchase Funnel: Track sales, top products, and abandoned checkouts from a single dashboard.

Squarespace Integrations

Integrations include Stripe, PayPal, Apple Pay, Afterpay/Clearpay, FedEx, UPS, USPS, Facebook and Instagram Shops, Google Analytics, and Mailchimp.

PrestaShop helps teams that want control—over code, costs, and country-by-country growth—launch customizable stores without per-sale platform fees.

It’s a good fit for operators with technical resources who need multilingual catalogs, multi-store management, and a big marketplace of modules to tailor payments, merchandising, and marketing.

Why I Picked PrestaShop

I picked PrestaShop because you keep predictable costs through an open-source core—your team can host where you want and add only the paid modules you need.

You support international growth through built-in multi-store and multilingual tools, so you can run separate catalogs, currencies, and tax rules from one back office. You improve conversion with first-party checkout options like PrestaShop Checkout and a Stripe module that enable cards and local payment methods from a single setup.

You get practical SEO controls—editable URLs, meta data, and sitemaps—so product pages can earn their keep without a plugin pileup.

When you need to extend, the official marketplace covers marketing automation, marketplaces, and shipping, giving you flexibility without rewriting your stack.

PrestaShop Key Features

In addition to the cost control and international tooling, here are a few features retail teams actually use day to day.

• Advanced Catalog Management: Manage variants, attributes, bundles, and pricing rules across single or multiple stores.
• Permissions and Workflows: Create employee profiles and limit access by role to keep ops tidy and auditable.
• Theme System and Editor: Start with modern themes and customize templates and CSS without touching core files.
• Order and Fulfillment Tools: Handle partial shipments, returns, and carrier rules from a central dashboard.

PrestaShop Integrations

Integrations include PrestaShop Checkout, Stripe, Klaviyo, Mailchimp, PrestaShop Marketing with Google, Google Merchant Center, PrestaShop Social with Facebook & Instagram, Amazon Marketplace, Nexi Checkout, and Authorize.Net.

Sana Commerce Cloud helps B2B brands turn ERP data into transactions—your buyers see live pricing, accurate stock, and their negotiated terms every time.

It’s best for mid-market manufacturers, distributors, and wholesalers already on Microsoft Dynamics or SAP, who need account-based buying, fast reorders, and fewer manual updates.

Why I Picked Sana Commerce Cloud

I picked Sana Commerce Cloud because it connects directly to Microsoft Dynamics and SAP ERPs, so you get real-time pricing, inventory, and customer data without middleware sync jobs.

Your team wins back hours because repeat buyers can reorder from saved lists and order templates, while you keep margins intact through customer-specific pricing and minimums.

Global teams get the right experience thanks to multi-language and multi-currency support tied to ERP data, not a separate catalog. Procurement-heavy accounts can check out through PunchOut, reducing offline quote ping-pong by pushing orders straight into your ERP.

You also capture more B2B cash flow because customers can pay invoices online using supported payment providers tied to their account.

Sana Commerce Cloud Key Features

Here are a few extras that pair nicely with the ERP-first approach.

• ERP Connectors: Pre-built connectors for Microsoft Dynamics and SAP sync products, pricing, and customers in real time.
• Account-Based Purchasing: Customer-specific catalogs, budgets, and permissions that mirror ERP account rules.
• PunchOut & E-Procurement: OCI/cXML PunchOut to route approved orders back into ERP purchase flows.
• Multi-Store & Localization: Region-specific stores with language, currency, and tax rules mapped from ERP.

Sana Commerce Cloud Integrations

Integrations include Microsoft Dynamics 365 Finance & Supply Chain, Microsoft Dynamics 365 Business Central, SAP S/4HANA, SAP ECC, SAP Business One, Mailchimp, dotdigital, Adyen, PayPal, and FedEx.

Weebly gives small retailers a fast path to selling online and in person—without stitching together a dozen tools.

If you want Square payments, unlimited products (even on free), built-in shipping labels, and gift cards, it’s a simple way to launch and keep operations tidy.

Why I Picked Weebly

I picked Weebly because you get unified online-to-in-store payments through Square, so your team reconciles one payout stream and can use the same hardware in person.

You also get practical store ops—inventory tracking with low-stock indicators—so you don’t oversell and have to issue apologies. Real-time shipping rates and on-dashboard label printing (via Shippo) cut packing time when orders spike.

Gift cards are native, which helps you capture cash up front and drive repeat purchases. The mobile app lets you add products, fulfill orders, and check sales from anywhere, which is clutch for lean teams.

Weebly Key Features

Beyond payments and inventory, here are a few tools merchants actually use day to day.

• Automatic Tax Calculator: Calculates sales tax at checkout based on customer location.
• In-Store Pickup: Offer local pickup with scheduling options to reduce shipping costs.
• Item Reviews: Collect product reviews to improve conversion and merchandising decisions.
• Abandoned Cart Emails: Recover lost revenue with automatic reminders on eligible plans.

Weebly Integrations

Integrations include Square, PayPal, Shippo, ShipStation, Printful, Instagram Feed, Event Calendar, Google Maps, YouTube Gallery, and Setmore Appointment Booking.

For small to midsize teams that need to move product fast, Volusion gives you practical catalog control—bulk imports, a usable inventory grid, and simple analytics—plus humans on-call when something breaks.

It’s best for US retailers who want hands-on support and a straightforward store builder without spinning up a dev sprint for every tweak.

Why I Picked Volusion

I picked Volusion because you can ship updates quickly—your team can launch or refresh large collections through bulk product uploads instead of one-by-one edits.

You keep pricing and stock accurate with the inventory grid, which lets you adjust variants and statuses across categories in a single view. You track what’s working with a built-in dashboard that surfaces orders, revenue, and conversion trends, so you can react to real numbers.

When you hit a snag, 24/7 phone, email, and chat support gets you a person who can actually help—useful during off-hours. If you’re short on design resources, their in-house services can handle custom theme work so you don’t pause merchandising to fix layout issues.

Volusion Key Features

Here are a few other tools that help retailers stay focused on selling.

• Abandoned Cart Recovery: Capture lost revenue by emailing shoppers who left items in the cart.
• Discount & Coupon Engine: Run promos with percentage, dollar, or shipping-based rules.
• Tax & Shipping Calculators: Auto-calculate rates and taxes to reduce checkout surprises.
• SEO Tools: Manage URLs, metadata, and sitemaps to keep products discoverable.

Volusion Integrations

Integrations include Authorize.Net, PayPal, Mailchimp, ShipStation, Google Analytics, LiveChat, Constant Contact, Xero, Answerbase, and Doogma.

For enterprise retailers and B2B teams juggling complex catalogs, multi-site governance, and long order cycles, Oracle Commerce helps you sell online without duct-taping a dozen tools together.

It’s best for companies that want CPQ-backed quoting, subscription ordering, and tight ties to finance and operations inside the Oracle stack.

Why I Picked Oracle Commerce

I picked Oracle Commerce because you can shorten sales cycles through CPQ-backed configuration—your buyers get accurate pricing and approvals directly in checkout, not in a separate workflow.

Your teams reduce rework because accounts, contacts, and pricing sync with Oracle Sales and CDM, so data isn’t manually re-entered.

You can launch recurring revenue with subscription ordering—subscription items and changes flow into billing rather than living in spreadsheets.

For operations, orders hand off to Oracle Order Management, which means fewer custom bridges between ecommerce and fulfillment. Developers also get an API-first setup with server-side extensions, so you can add rules and UI changes without hacking core code.

Oracle Commerce Key Features

In addition to the Oracle CX ties, here are practical features teams actually lean on.

• Account-Based Self-Service: Let B2B buyers view quotes, reorder, manage users, and track orders.
• Multi-Site Management: Run regional or brand sites from one tenant with centralized control.
• Catalog Versioning and Pricing Rules: Stage, test, and schedule complex pricing and assortments safely.
• Server-Side Extensions: Add logic for promotions, validation, or data flows without forking the platform.

Oracle Commerce Integrations

Integrations include Oracle CPQ, Oracle Subscription Management, Oracle Order Management Cloud, Oracle Sales, Oracle Customer Data Management (CDM), Oracle Product Information Management (PIM), Oracle Content Management, and Oracle ERP Cloud.

For operators who want ecommerce tied tightly to finance and inventory, SuiteCommerce plugs directly into NetSuite ERP so orders, items, pricing, and customers live in one system.

It’s ideal for midsize and enterprise retailers—especially B2B/B2C hybrids—who need customer-specific pricing, accurate availability, and omnichannel fulfillment without bolting together half a dozen tools.

Why I Picked NetSuite SuiteCommerce

I picked SuiteCommerce because you get fewer sync fires and cleaner close-outs—your web orders, inventory, pricing tiers, and tax logic all run on the same ERP records.

You speed up BOPIS and ship-from-store through NetSuite’s native order management, which routes and splits orders using real inventory, not optimistic guesses. Your sales team gets B2B essentials—account-based catalogs, quotes, and credit terms—because those features are built on customer and item records you already maintain.

Marketing sees better conversion opportunities thanks to built-in site search and promotions tied to real pricing rules. And when you roll out new regions or brands, multi-site and multi-language capabilities let you launch fast while finance still reconciles everything in one ledger.

NetSuite SuiteCommerce Key Features

Beyond the ERP tie-in and OMS perks above, here are a few practical capabilities your team will actually use.

• Multi-Site and Multi-Language: Operate multiple storefronts and locales from one NetSuite account with shared data.
• Self-Service Portals: Give B2B customers order history, reorders, invoices, and payments without opening tickets.
• Headless APIs: Use SuiteCommerce APIs to power custom front ends while keeping ERP logic centralized.
• Merchandising and Promotions: Run stackable discounts and category- or item-level offers governed by NetSuite pricing rules.

NetSuite SuiteCommerce Integrations

Integrations include NetSuite ERP, NetSuite CRM, SuiteCommerce InStore (POS), SuiteTax (including third-party tax engines), SuitePayments (gateway partners via SuitePayments), NetSuite Connector for Shopify, NetSuite Connector for Amazon, NetSuite Connector for eBay, NetSuite Connector for Walmart, and NetSuite Connector for ShipStation.

Big Cartel is built for artists and tiny shops that want a good-looking store without heavy overhead.

You get a clean editor, zero platform transaction fees, and quick paths to sell online or in person—great when you’re moving from “idea” to “live” in a weekend.

Why I Picked Big Cartel

I picked Big Cartel because it helps small catalogs launch fast—prebuilt themes and a simple editor let you publish products and customize the look without wrestling a plugin zoo.

You keep more margin thanks to no platform transaction fees, while Stripe and PayPal unlock cards, Apple Pay/Google Pay, and BNPL options at checkout. If you don’t want to hold inventory, you can connect Printful or theprintspace for print-on-demand and automatic fulfillment.

When you sell at markets, the iOS/Android apps let you take in-person payments through Stripe and keep orders in one place. Basic analytics and GA4/ads pixel fields cover the essentials so you can see what’s working without extra setup.

Big Cartel Key Features

In addition to the quick setup, here are practical tools creators actually use.

• Customizable Themes: Adjust colors, fonts, and—on paid plans—edit HTML/CSS.
• Inventory Tracking: Track stock levels and set availability on paid tiers.
• Discount Codes: Create percentage or fixed-amount promos to drive sales.
• GA4 And Ad Pixels: Built-in fields for GA4, Meta, Pinterest, and TikTok tags.

Big Cartel Integrations

Integrations include Stripe, PayPal, Printful, theprintspace, ShipStation, Pirate Ship, Google Analytics (GA4), Facebook/Meta Pixel, Pinterest Tag, and TikTok Pixel.

For complex catalogs and mixed B2B/DTC selling, Miva gives your team quoting, account pricing, and reordering in the same storefront—plus live inventory so you don’t oversell.

It’s a strong fit for mid-market and enterprise retailers that need flexible merchandising without juggling multiple platforms.

Why I Picked Miva

I picked Miva because you can run B2B and DTC from one site—your team gets account-based pricing, quotes, and approvals tied to the same catalog.

You speed up site changes through PageBuilder’s drag-and-drop editor, scheduled components, and reusable layouts—so campaigns ship without ticket backlogs.

Conversion work gets real tools: advanced product filtering, search, and merchandising rules that adapt listings to inventory and margin goals.

Ops stays sane because order workflows, reordering, and real-time inventory sync reduce manual fixes across ERP/OMS. Payments are flexible, too—you can offer Apple Pay, Amazon Pay, and traditional gateways without custom builds.

Miva Key Features

Here are a few extras that complement the core merchandising and B2B capabilities.

• Scheduled Content & Layout Reuse: Launch promos on a timer and reuse components across pages.
• Order Workflows & Queues: Trigger holds, reviews, or routing rules based on order risk or value.
• Carrier Rate Calculators: Pull live UPS/USPS/FedEx rates at checkout for accurate delivery options.
• Abandoned Cart & Email Hooks: Capture emails and trigger remarketing with native marketing connectors.

Miva Integrations

Integrations include PayPal, Authorize.Net, Braintree, Amazon Pay, Apple Pay, Square, UPS (UPS Ready/WorldShip), FedEx Web Services, ShipStation, and Mailchimp.

Shift4Shop is a practical pick if you want faster setup, lower software costs, and built-in ways to drive orders—especially if you’re US-based and fine using Shift4 Payments.

You get a free plan with core selling tools, plus marketplace connectors and marketing features that actually move product.

Why I Picked Shift4Shop

I picked Shift4Shop because you can cut software spend without cutting capability—the End-to-End plan is $0 when you use Shift4 Payments and process at least $500/month, which helps you keep margin.

You can expand reach through native marketplace feeds (Amazon, eBay, Facebook/Meta, Google Shopping), so your catalog sells beyond your site. Conversion work isn’t an afterthought—you get abandoned-cart recovery and built-in promotions, which help you win back hesitant shoppers with actual tools (emails, coupons) rather than wishful thinking.

Subscriptions come baked in, letting your team capture recurring revenue with native recurring billing instead of bolting on a third-party app. Security is handled with tokenized payments and free SSL, which protects checkout and protects your sleep.

Shift4Shop Key Features

In addition to the pricing and sales channels above, here are a few practical tools you’ll use daily.

• Abandoned Cart Saver: Automatically emails shoppers who bounce before purchase to recover revenue.
• Built-In Blog: Publish content on the same domain to capture search traffic and educate buyers.
• Gift Wrapping Module: Offer paid gift wrap at checkout to increase average order value.
• QuickBooks Connector: Sync orders and customers to QuickBooks for faster close and fewer errors.

Shift4Shop Integrations

Integrations include Klaviyo, AWeber, ClearSale, Tapfiliate, QuickBooks, Amazon, eBay, Facebook/Meta Shops, Google Analytics 4, and Google Shopping.

For WordPress users who want ecommerce without platform lock-in, WooCommerce adds products, checkout, taxes, shipping, and promos—all extensible through thousands of official extensions.

It’s best for teams comfortable managing WordPress hosting, themes, and plugins, who want full control over data and design.

Why I Picked WooCommerce

I picked WooCommerce because you keep control of your storefront and data through an open-source plugin that runs on your existing WordPress site.

You can improve conversion with one-click wallets like Apple Pay and Google Pay via WooCommerce Payments at checkout. Your team can tailor product pages and checkout using the WordPress block editor, templates, and hooks, so UX changes don’t require a rebuild.

You’ll sell across regions using built-in multi-currency options and automated sales tax through official extensions.

I also like the massive extension marketplace—there’s usually a vetted add-on for subscriptions, B2B pricing, or whatever niche you’re tackling.

WooCommerce Key Features

In addition to the core ecommerce tools, here are a few capabilities retailers actually put to work.

• Product Variations & Attributes: Create size/color variants with inventory tracking per SKU.
• Coupons & Promotions: Issue percentage or fixed discounts, free shipping, and usage limits.
• Automated Sales Tax: Calculate tax rates at checkout with official tax extensions.
• Subscriptions & Memberships: Add recurring revenue and gated content via first-party add-ons.

WooCommerce Integrations

Integrations include WooCommerce Payments, PayPal, Stripe, Amazon Pay, Square, Apple Pay, Google Pay, Mailchimp, ShipStation, and Facebook.

Elastic Path Commerce Cloud helps enterprise ecommerce teams move faster when catalogs are complex, channels are many, and promotions change weekly.

It’s built for product leaders and developers who want headless flexibility with practical accelerators like time-boxed flash sales and pre-composed B2B, D2C, and subscription solutions.

Why I Picked Elastic Path Commerce Cloud

I picked Elastic Path Commerce Cloud for teams that need to adapt quickly—your developers can ship front ends on any channel through its headless architecture, while commerce services stay stable behind APIs.

You get real control over complexity thanks to a flexible product catalog that supports deep hierarchies, attributes, and variants—useful when you manage large assortments or multi-brand portfolios.

Time-boxed flash sales help your merchandisers run margin-safe promos on a schedule, backed by pricing and availability rules. If you want speed to value, the pre-composed solutions for B2B, D2C, and subscriptions give you opinionated building blocks—accelerating launches without boxing you in.

And because it’s microservices-based, your team can evolve pricing, catalog, or promotions independently—reducing risky, all-at-once releases.

Elastic Path Commerce Cloud Key Features

In addition to the above, here are practical features that help enterprise teams execute.

• Flexible Catalog Modeling: Support complex hierarchies, attributes, and variants for large assortments.
• Time-Boxed Promotions: Schedule flash sales with scoped pricing and inventory controls.
• Pre-Composed Solutions: Launch faster with B2B, D2C, and subscription templates.
• API-First Tooling: Build custom front ends and connect services via well-documented APIs.

Elastic Path Commerce Cloud Integrations

Integrations include Algolia, Authorize.net, Braintree, Contentful, CoreMedia CMS, Drupal, GhostRetail, Google Analytics, Stripe, and Vertex.

ShopWired is a UK-first ecommerce platform with full theme code access, so your developers can actually change what matters, not just swap colors.

You get BNPL options at checkout, an optimized flow for fewer drop-offs, and multichannel tools for teams selling on marketplaces and social.

It’s best for UK brands that want control over the storefront and clean VAT handling without duct-taping extra apps.

Why I Picked ShopWired

I picked ShopWired because it tackles conversion and control at the same time—you can lift completed checkouts through BNPL options like Klarna/Clearpay and a customizable checkout.

Your team gets faster edits with a live preview editor, plus full HTML/CSS/JS access when you need deeper tweaks. For revenue recovery, abandoned cart automations help you win back near-miss sales with scheduled reminders and links back to the cart.

You’ll also save back-office time with automatic sales tax/VAT calculations and 60+ payment gateway options, so finance isn’t chasing mismatched rates or deposits.

If you sell beyond your site, built-in marketplace tools let you list on Amazon, eBay, and Etsy without babysitting manual updates.

ShopWired Key Features

Beyond the conversion and customization wins, here are practical tools your team will actually use.

• Trade Pricing and Customer Groups: Offer tiered pricing and account-based rules for B2B buyers.
• Shipping Integrations and Labels: Connect carriers like Royal Mail and DPD to generate labels and tracking from one place.
• Google Shopping Feed Management: Sync product data to Google Merchant Center to surface PLAs with fewer feed errors.
• Theme Versioning and Developer Access: Safely edit theme code with full file access and roll back when needed.

ShopWired Integrations

Integrations include Amazon, eBay, Etsy, Facebook/Instagram, Google Shopping, Mailchimp, QuickBooks, Xero, Royal Mail, and DPD.

For store owners already running Square in-store, Square Online gets you selling fast without duct-taping tools together—your catalog, inventory, orders, and customer data live in one ecosystem.

It’s ideal for small retailers, restaurants, and service businesses that want pickup, delivery, and BNPL out of the box, plus a free plan to get moving.

Why I Picked Square Online

I picked Square Online because you get true omnichannel basics—your in-person and online inventory stay in sync through Square POS, which prevents overselling during rush hours.

You can recover lost revenue using abandoned-cart emails powered by Square Marketing, triggered directly from your dashboard. Conversion improves at checkout with native Cash App Pay and Afterpay, letting customers split purchases while you get paid in full.

Fulfillment is practical, not theoretical: in-house local delivery, curbside pickup, and Order Manager alerts help your team handle orders without chaos.

Shipping is predictable with real-time carrier rates via Shippo, so you don’t overcharge customers or eat surprise costs.

Square Online Key Features

Here are a few practical tools that pair nicely with the core POS sync and marketing automations.

• Order With Google: Let nearby customers order from Search and Maps, then route to POS.
• Customer Accounts: Give buyers order tracking and easy reorders to lift repeat sales.
• Real-Time Shipping Rates: Pull live USPS/UPS/FedEx estimates at checkout via Shippo.
• QR code ordering: Spin up scannable menus/ordering for events, pop-ups, or tables.

Square Online Integrations

Integrations include Afterpay, Cash App Pay, Shippo, Facebook & Instagram Food Ordering, Order with Google, Google Analytics, Meta Pixel, Mailchimp, Thrive Inventory by Shopventory, and GoDaddy (domains).