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The Top 10 WooCommerce Alternatives

This shortlist makes it easy to spot the right fit. Each pick has a clear “best for” tag, covering both WordPress plugins and hosted platforms with varied pricing, checkout, and scalability options.

If WooCommerce is getting in the way, it’s okay to switch. This guide points to practical alternatives that cut maintenance, speed up checkout, and keep your store stable as you grow.

The usual triggers: updates breaking themes, plugin conflicts, surprise hosting and backup costs, add-ons stacking fees, limited payment methods or slow deposits, fragile inventory sync, and support that loops you into forums instead of fixes.

The platforms we’ve chosen are for all types of brands. They cover digital products, subscriptions, and physical goods with predictable pricing, built-in payments and taxes, solid templates, and responsive support—Stripe, PayPal, and major gateways included.

I’ve worked in the WooCommerce, Magento, and Shopify ecosystems for many years. The recommendations reflect what keeps an ecommerce operation fast, reliable, and profitable—so you can get back to selling.

Comparing the Best WooCommerce Alternatives, Side-by-Side

This table puts pricing, trial/setup, and “best for” use cases in one scan. Read across—plans, key ecommerce features, and fit—so you can zero in fast.

The 10 Best WooCommerce Alternatives, Reviewed

Here’s the meat. Each review spells out who it’s for, where it wins, what it costs, and the trade-offs—fees, checkout speed, payment gateways, SEO, inventory, and support.

Best for open-source customization

  • Free plan available
  • OpenCart is free to use
Visit Website
Rating: 4.3/5

OpenCart is an open-source e-commerce platform that allows businesses to create and manage online stores. It's popular among developers and businesses that want a customizable solution without vendor lock-in.

Why it's a good WooCommerce alternative: OpenCart provides extensive customization options, making it ideal if you need a tailored solution for your online store. It offers multiple payment gateways and shipping methods, giving you flexibility in managing transactions. With its open-source nature, you have the freedom to modify and extend its functionalities. These features make it a versatile choice compared to WooCommerce.

Standout features & integrations:

Features include a user-friendly admin interface, multi-store management, and a vast selection of themes and extensions. You can also benefit from its built-in SEO features to improve your store's visibility. OpenCart supports multiple currencies and languages to help you reach a global audience.

Integrations include PayPal, Stripe, Amazon, eBay, QuickBooks, Google Analytics, Mailchimp, FedEx, UPS, and Square.

Pros and cons

Pros:

  • Multi-store management
  • Supports multiple payment gateways
  • Highly customizable platform

Cons:

  • Limited built-in features
  • Steeper learning curve

Best for integrated Square transactions

  • Free plan available
  • From $10/month
Visit Website
Rating: 4.2/5

Weebly is a platform that allows businesses to create websites and online stores easily. It's popular among small business owners and individuals who want to set up an online presence without much hassle.

Why it's a good WooCommerce alternative: Weebly offers integrated Square transactions, making it a convenient choice if you already use Square for payments. It provides a simple drag-and-drop editor, allowing you to design your site with ease. With its built-in e-commerce tools, you can manage products, track inventory, and process payments smoothly. These features make it a straightforward and efficient option compared to WooCommerce.

Standout features & integrations:

Features include customizable templates, SEO tools, and mobile optimization. You can also benefit from Weebly's analytics to understand your site's performance better. The platform supports blogging, which can enhance your content marketing efforts.

Integrations include PayPal, Stripe, Square, Google Analytics, Mailchimp, Facebook, Instagram, YouTube, Pinterest, and Etsy.

Pros and cons

Pros:

  • Includes SEO tools
  • Easy drag-and-drop site builder
  • Integrated with Square for payments

Cons:

  • Not ideal for large inventories
  • Limited advanced features

Best for design flexibility

  • Free plan available
  • From $36/month
Visit Website
Rating: 4.2/5

Wix is a website-building platform that allows users to create stunning websites with ease. It's ideal for small business owners, entrepreneurs, and individuals who want to have full control over their website design without needing coding skills.

Why it's a good WooCommerce alternative: Wix offers extensive design flexibility with its drag-and-drop editor, making it easy for you to create a unique online store. It comes with a variety of customizable templates that fit different industries and styles. You can also use its built-in marketing tools to promote your products and attract more customers. These features provide a user-friendly and visually appealing alternative to WooCommerce.

Standout features & integrations:

Features include a vast selection of design templates, an intuitive drag-and-drop editor, and mobile optimization to ensure your site looks great on any device. You can also utilize Wix's SEO tools to improve your search rankings. The platform provides analytics to help you track your site's performance.

Integrations include PayPal, Stripe, Google Analytics, Mailchimp, Instagram, Facebook, QuickBooks, Etsy, Pinterest, and Zapier.

Pros and cons

Pros:

  • Comprehensive SEO features
  • Built-in marketing tools
  • Easy drag-and-drop functionality

Cons:

  • Limited custom coding options
  • Limited scalability for large sites

Best for digital product creators

  • Free plan available
  • From $19/month (billed annually)
Visit Website
Rating: 4/5

Sellfy is an e-commerce platform built for creators looking to sell digital products, subscriptions, and physical goods. It's popular among artists, designers, and digital content creators who need a straightforward way to manage and sell their products online.

Why it's a good WooCommerce alternative: Sellfy offers a user-friendly interface that's perfect if you're a digital creator wanting to sell products quickly. It includes built-in marketing tools like email marketing and upselling features to help boost your sales. You can easily manage digital downloads and subscriptions, making it ideal for creators who focus on digital goods. These features provide a simpler, more specialized alternative to WooCommerce.

Standout features & integrations:

Features include customizable storefronts, easy setup, and product embedding options. You can also use Sellfy's built-in analytics to track sales and performance. The platform supports discount codes to help you run promotions and sales.

Integrations include PayPal, Stripe, Facebook, Google Analytics, Zapier, Patreon, Twitter, Mailchimp, Google Tag Manager, and Webhooks.

Pros and cons

Pros:

  • Ideal for creators
  • Easy digital product management
  • Built-in marketing tools

Cons:

  • Not ideal for complex inventories
  • Limited customization options

Best for quick setup and support

  • 14-day free trial
  • From $35/month
Visit Website
Rating: 3.3/5

Volusion is an e-commerce platform designed for businesses looking to create and manage online stores with ease. It's aimed at small to medium-sized businesses that want to sell products online without dealing with complex setups.

Why it's a good WooCommerce alternative: You can quickly set up your store with Volusion, which is great if you're short on time. It offers 24/7 support to help you resolve any issues that come up. With built-in marketing tools, you can effectively promote your products and grow your business. These features make it a user-friendly and supportive option compared to WooCommerce.

Standout features & integrations:

Features include an intuitive store builder, comprehensive reporting tools, and built-in SEO features. You can easily customize your storefront to match your brand's identity. Volusion also offers secure payment processing to keep your transactions safe.

Integrations include PayPal, Stripe, Amazon, eBay, QuickBooks, Google Analytics, Mailchimp, ShipStation, Zapier, and Facebook.

Pros and cons

Pros:

  • Built-in marketing tools
  • 24/7 customer support
  • Quick and easy setup

Cons:

  • Limited scalability for growing businesses
  • Not ideal for very large inventories

Best for digital products and subscriptions

  • Free plan available
  • From 5% + 50¢ per transaction

Lemon Squeezy is an eCommerce platform designed for creators selling digital products and managing subscriptions. It's ideal for digital content creators who want a straightforward way to handle sales and subscriptions online.

Why it's a good WooCommerce alternative: Lemon Squeezy offers specialized features for digital products and subscription management, making it perfect for creators. It provides automated sales tax compliance and fraud protection, ensuring secure transactions. With customizable checkout options, you can tailor the buying experience to your audience. These functionalities make it a focused and efficient choice compared to WooCommerce.

Standout features & integrations:

Features include automated sales tax compliance, A.I. fraud protection, and secure digital downloads. You can manage subscription billing and license keys with ease. The platform also provides real-time revenue insights and customizable checkout options to enhance your sales process.

Integrations include PayPal, Stripe, Google Analytics, Mailchimp, Slack, Zapier, Shopify, QuickBooks, Facebook, and Instagram.

Pros and cons

Pros:

  • Subscription management included
  • Supports over 130 currencies
  • Automated tax compliance

Cons:

  • May require tech knowledge for setup
  • Limited physical product support

Best for quick setup and support

  • Free trial available
  • From 9.99/month (billed annually)

GoDaddy Online Store is a platform that helps businesses create and manage their e-commerce websites easily. It's designed for small to medium-sized businesses looking for a straightforward way to sell products online.

Why it's a good WooCommerce alternative: GoDaddy Online Store works well if you want to get your shop online fast without a bunch of setup. You’ll get simple tools to build your site and built-in marketing features to help spread the word. If you ever hit a snag, their 24/7 support’s there when you need it. It’s a solid option if you and your team want something easy to use without the extra work WooCommerce might bring.

Standout features & integrations:

Features include customizable templates, built-in SEO tools, and an easy-to-use drag-and-drop editor. You can manage your inventory and track orders from a single dashboard. The platform also offers marketing tools to help you reach more customers.

Integrations include PayPal, Stripe, Square, Google Analytics, QuickBooks, Facebook, Instagram, Etsy, Pinterest, and Amazon.

Pros and cons

Pros:

  • Good for small businesses
  • Easy-to-use editor
  • 24/7 customer support

Cons:

  • Not ideal for complex sites
  • Limited customization options

Best for built-in fraud protection

  • Free plan available
  • From $39/month

Shift4Shop is an e-commerce platform catering to businesses that want to build and manage online stores. It's used by a diverse range of businesses, from small startups to larger enterprises, providing tools for creating a comprehensive online store.

Why it's a good WooCommerce alternative: Shift4Shop offers built-in fraud protection, which can be crucial for safeguarding your business transactions. It provides a wide range of customizable templates, giving you flexibility in design. With its built-in SEO and marketing tools, you can effectively promote your store and reach more customers. These features make it a secure and versatile choice compared to WooCommerce.

Standout features & integrations:

Features include advanced inventory management, real-time shipping rates, and a mobile-friendly design. You can also benefit from its extensive reporting tools to keep track of your business performance. Shift4Shop's abandoned cart recovery helps you reclaim lost sales.

Integrations include PayPal, Stripe, Amazon, eBay, Facebook, QuickBooks, Mailchimp, Google Analytics, ShipStation, and Zapier.

Pros and cons

Pros:

  • Real-time shipping rates
  • Wide range of templates
  • Built-in fraud protection

Cons:

  • Limited out-of-the-box features
  • Steeper learning curve

Best for complex product catalogs

  • Free demo available
  • Pricing upon request

Miva is an e-commerce platform designed for businesses with complex product catalogs and customization needs. It's tailored for medium to large businesses that require advanced features for managing their online stores.

Why it's a good WooCommerce alternative: Miva’s a good pick if you’ve got a complex catalog and want more control over how things work. You and your team can set custom pricing, manage a ton of products, and make the setup fit your needs. It’s built to grow with you, which makes it a smart option if WooCommerce feels too limited.

Standout features & integrations:

Features include advanced inventory management, custom pricing rules, and a flexible template system. You can also benefit from its built-in SEO tools to improve your store's visibility. Miva offers detailed reporting to help you analyze your business performance.

Integrations include QuickBooks, ShipStation, Avalara, PayPal, Stripe, Authorize.Net, Mailchimp, Amazon, eBay, and Google Analytics.

Pros and cons

Pros:

  • Scalable for growing businesses
  • Advanced pricing strategies
  • Supports complex product catalogs

Cons:

  • Not ideal for small stores
  • Steeper learning curve

Best for artists and small businesses

  • Free plan available
  • From $15/month

Big Cartel is a platform designed for artists and small businesses to create online stores easily. It offers customizable templates and tools for managing products, shipping, and payments.

Why it's a good WooCommerce alternative: Big Cartel keeps things simple, so you can start selling your work online without a fuss. You’ll get customizable templates that are easy to set up—no tech skills needed. If you're a small shop or an artist, the product listings and pricing make sense for what you do. It’s built for ease and creativity, which sets it apart from something like WooCommerce.

Standout features & integrations:

Features include customizable store templates, easy product management, and built-in shipping tools. You can quickly set up your store and start selling without any technical hassle. The platform's user-friendly design makes it perfect for artists and small businesses.

Integrations include Stripe, PayPal, Facebook, Instagram, Google Analytics, Mailchimp, Printful, ShipStation, and Zapier.

Pros and cons

Pros:

  • No technical skills needed
  • Focus on creative sellers
  • Great for small inventories

Cons:

  • Not ideal for non-creative industries
  • Limited support for large product catalogs

Other WooCommerce Alternatives

Here are some additional WooCommerce alternatives that didn’t make it onto my shortlist, but are still worth checking out:

  1. Ecwid

    For integrating with existing sites

  2. Webflow

    For design-focused stores

  3. Shopify

    For easy setup and scalability

  4. Squarespace

    For in-person and online sales

  5. Adobe Commerce

    For enterprise-level customization

  6. Zoho Commerce

    For CRM integration

  7. NetSuite SuiteCommerce

    For ERP integration

  8. Odoo

    For integrated business apps

  9. BigCommerce

    For large product catalogs

  10. Clover

    For retail POS integration

  11. Square Online

    For in-person and online sales

  12. ikas

    For local market adaptation

  13. Hostinger

    For budget-friendly hosting

  14. PrestaShop

    For open-source flexibility.

Our Selection Criteria For WooCommerce Alternatives

We judge these options the way retailers do—by what keeps the store selling and the stress low. Clear wins, clear trade-offs, no vendor fluff.

Core functionality (25%)

The basics must be boringly reliable every day.

  • Fast, clean checkout. Optimized flows with major payment gateways and wallets.
  • Solid catalog and inventory. Variants, bundles, backorders, and low-stock alerts that actually sync.
  • Orders, tax, and shipping. Rates, labels, and returns without duct tape.
  • SEO and site speed. Clean URLs, structured data, and caching that holds under load.
  • Security and compliance. PCI DSS posture, fraud tools, and uptime you can quote to your CFO.
  • Digital and subscriptions. Reliable downloads, licensing, and recurring billing when needed.

Additional standout features (25%)

Extras that move revenue or cut workload.

  • Multichannel selling. Native sync to Instagram, Facebook, Amazon, and eBay without double entry.
  • B2B capability. Company accounts, quotes, PO, and custom pricing tiers.
  • Automation and workflows. Triggers for emails, tags, fulfillment, and refunds that save clicks.
  • International readiness. Multi-currency, multi-language, and tax rules that won’t break checkout.
  • APIs and extensibility. Webhooks, stable SDKs, and an add-on ecosystem that’s not a gamble.
  • POS and retail ops. Store pickup, inventory counts, and Square or Stripe Terminal support.

Usability (10%)

If the back office fights you, you won’t use it.

  • Admin speed. Common tasks—add SKU, edit price, print labels—done in a few clicks.
  • Editor quality. Drag-and-drop that respects SEO, templates, and brand controls.
  • Mobile management. Clean apps for orders, inventory, and notifications.

Onboarding (10%)

Day one should feel like progress, not punishment.

  • Migration tools. Import from WooCommerce, Shopify, or CSV with images and variants intact.
  • Guided setup. Checklists, sample data, and guardrails to first sale.
  • Starter templates. Modern, accessible themes that don’t require a developer to launch.

Customer support (10%)

When revenue is on the line, support is the feature.

  • Real channels. 24/7 live chat or phone with humans, not endless forums.
  • Response and resolution. SLAs, clear escalation, and proactive incident updates.
  • Partner network. Verified implementers for when you need heavy lifting.

Value for money (10%)

Price should scale with profit, not pain.

  • Transparent plans. Clear limits on SKUs, orders, bandwidth, and staff seats.
  • Fees you can predict. Payment and transaction fees spelled out, no surprises.
  • Add-on reality. Fewer paid apps to reach baseline functionality.

Customer reviews (10%)

Operator signal over marketing noise.

  • Consistent themes. Patterns across ratings about speed, stability, support, and payouts.
  • Recent feedback. Current versions weighed more than legacy gripes.
  • Use-case fit. Small shops, digital creators, and scaling brands rated within their context.

What Is WooCommerce?

WooCommerce is an open-source WordPress ecommerce plugin that turns a WordPress site into a full online store—products, cart, checkout, and orders. 

It’s flexible and developer-friendly, with themes, templates, and WooCommerce plugins for payments (Stripe, PayPal), shipping, taxes, SEO, and subscriptions or digital products. 

You control hosting, pricing for add-ons, and customization options on your own backend. 

Great power—plus maintenance, updates, and performance tuning—especially as your ecommerce site scales.

Why Look For A WooCommerce Alternative?

Teams switch when control starts costing speed, stability, and money. Here’s what pushes the move:

  • Lower total cost. Predictable pricing on paid plans without surprise web hosting, add-ons, or transaction fees.
  • Faster checkout. Built-in one-page flows, wallets, and optimized payment gateways to lift conversion.
  • Hosted simplicity. All-in-one SaaS platforms (Shopify, BigCommerce, Wix, Squarespace, Ecwid) handle uptime, security, and updates.
  • Ease of use for beginners. Drag-and-drop editors, user-friendly templates, and tutorials so business owners ship faster.
  • Stronger payments. More payment methods—credit cards, PayPal, Stripe, local options—and cleaner payout timelines.
  • Scalability. Stable performance with large catalogs, automation, and inventory management that actually syncs.
  • Built-in features. Marketing tools, SEO, email marketing, and social media/marketplace selling (Instagram, Amazon) without duct tape.
  • Better support. Real customer support with SLAs, not forum hunts and a steep learning curve.
  • Fit for digital products. Native subscriptions, licenses, and memberships (think Easy Digital Downloads/MemberPress alternatives).
  • Cleaner workflows. Fewer plugins, fewer breakages, and a simpler path from product pages to payment processing for your ecommerce business.

WooCommerce Key Features

Here’s what the best WooCommerce alternatives bring out of the box—whether you stay on a WordPress plugin or jump to a hosted SaaS ecommerce platform. 

You get faster checkout, modern payment gateways (Stripe, PayPal, wallets), drag-and-drop templates, and built-in SEO that doesn’t crumble on update day. 

Expect cleaner inventory management, clearer pricing and transaction fees, and support that answers—so your online store scales without a pile of add-ons.

  • All-in-one hosting and security. SSL, PCI posture, updates, backups, and CDN handled by the platform.
  • Faster checkout and payment options. One-page flows, Apple Pay/Google Pay, and local methods to lift conversion.
  • Modern templates and drag-and-drop design. Responsive themes and section editors—no code needed for brand control.
  • Built-in SEO and performance. Clean URLs, schema, sitemaps, and image optimization for real-world speed.
  • Robust catalog and inventory management. Variants, bundles, backorders, and real-time sync across channels.
  • Digital products and subscriptions. Secure downloads, licenses, memberships, proration, and dunning.
  • Marketing tools baked in. Email marketing, discounts, abandoned cart, and social media integrations.
  • Multichannel and POS. Native links to Instagram, Amazon, eBay, plus in-store POS for true multichannel.
  • Data portability and APIs. CSV/XLSX exports, REST/GraphQL APIs, and webhooks to automate workflows.
  • WordPress-friendly migration. Importers for WooCommerce data, 301 support, and guided domain cutovers.
  • Actionable analytics. Cohorts, product and checkout reports, GA4 integrations, and attribution that sticks.
  • Taxes and compliance handled. Automated sales tax/VAT/GST, consent tools, and audit-ready logs.
  • Scalability and uptime SLAs. Auto-scaling, staging sites, and sandboxes for safe changes.
  • Transparent pricing. Clear paid plans, modeled transaction fees, and a free plan tier for small businesses.
  • Real customer support. 24/7 chat or phone, tutorials, and a partner network when you outgrow DIY.
  • Choice of platform style. Stay in WordPress (e.g., Easy Digital Downloads, MemberPress) or go hosted (Shopify, BigCommerce, Wix, Squarespace, Ecwid, Adobe Commerce/Magento) based on business needs and technical knowledge.

Where to Go After Woo

WooCommerce got you chasing updates, patching plugins, and paying surprise hosting bills. Add checkout friction, limited payment gateways, and support that punts to forums, and you’re burning hours you should be selling.

The WooCommerce alternatives here fix that—faster checkout, modern payment options, cleaner SEO, and predictable pricing. 

If you're in the process of researching platform management, connect with a SoftwareSelect advisor for free recommendations.

You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Retail Exec. He's spent years getting acquainted with the retail space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to retail topics big and small.