Os 10 melhores softwares de comércio eletrónico para expandir a sua marca em 2026

As 10 melhores soluções de software para comércio eletrónico para expandir a sua marca, analisadas

1. 

   1

   eDesk

   Best for ecommerce support teams

   • 14-day free trial + free demo available
   • From $45/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   eDesk brings all your eCommerce customer interactions into one place so you and your team can manage support without jumping between channels, with tools built around real online selling workflows. If you run an online store or marketplace operation that juggles questions about orders, products, or returns across different platforms, it gives you context-rich ticketing and automation to help respond faster and keep buyers moving toward repeat purchases.

   Why I Picked eDesk

   I picked eDesk because it’s tailored to the needs of eCommerce support teams that deal with messages from many different sales channels and marketplaces. I like how its Smart Inbox consolidates tickets from your store, marketplaces, and social channels into a single view so you don’t lose context switching between systems. Its AI automations help your team handle repetitive responses, prioritize tickets, and route inquiries, which can free up time for more nuanced customer interactions.

   eDesk Key Features

   eDesk also offers a range of other features for your team:

   • AI Chatbots: Answer common questions 24/6, giving buyers immediate support.
   • Pre-sales Support: Turn conversations into conversions with the Pre-sales mailbox and dashboard.
   • Knowledge Base: Reduce customer queries with knowledge base articles published on your website.
   • Reviews Management: Enhance brand reputation with automated review requests and management of negative feedback.

   eDesk Integrations

   Integrations include Aftership, Amazon, BigCommerce, eBay, Etsy, Facebook, Gmail, Instagram, Magento, Shopify, and TikTok.

   Pros and Cons

   Pros:

   • 24/7 chatbot support can handle basic questions.
   • AI automations reduce repetitive support tasks.
   • Centralizes customer messages from marketplaces and stores.

   Cons:

   • Reporting and analytics, while present, can be less customizable than more enterprise dashboards.
   • Doesn’t deeply support voice/phone support channels natively.
   Learn more about eDesk:

   • Check out eDesk on their website
2. 

   2

   SkuVault

   Best ecommerce software for warehouse management

   • Free demo available
   • Pricing upon request

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   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SkuVault is an and warehouse management software that helps online businesses manage their stock and inventory, supply chain, and cataloging process. It can be used to manage your inventory across multiple warehouse locations, and to streamline your order fulfillment with smart automation features.

   Why I picked SkuVault: Processes like inventory picking, inventory transfers, and stock reporting can all be facilitated with the software. You can use the barcode scanning feature to speed up your process and automatically update your inventory levels in the system. Your inventory levels across multiple warehouses will be managed in one place, making it easier to keep track of everything and be efficient in your supply chain management.

   The software also provides customizable cataloging features, so you can kit, bundle, and list assembled products. All plans come with onboarding and an online training library, to help get your team up and running more quickly. There are also an array of add-on training plans you can choose to purchase for additional support.

   SkuVault Standout Features and Integrations

   Features include inventory forecasting, barcode scanning, real-time data syncs, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and many others.

   Pros and Cons

   Pros:

   • Friendly user interface
   • Customizable cataloging capabilities
   • Onboarding and training included with all plans

   Cons:

   • Fees for additional training
   • Lacking in overall customizability
   Learn more about SkuVault:

   • Check out SkuVault on their website
   • Read my in-depth review of SkuVault
3. 

   3

   Subbly

   Best for subscription-first businesses with AI features

   • Free trial available
   • From $34.50/month

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   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Subbly is a subscription-first commerce platform with AI features, designed to help businesses prioritize recurring revenue and optimize their subscription model. It offers a range of tools and features such as funnel and bundle builders, website creation, and migration assistance, making it the best choice for businesses looking to manage and grow their subscription-based operations.

   Why I Picked Subbly: I chose to include Subbly in this list specifically for subscription-first ecommerce businesses. When comparing it to other platforms, Subbly stands out by eliminating the need for multiple plugins and complex systems. This makes managing subscriptions a little more streamlined while ​​its native AI capabilities help maximize revenue and improve customer retention. 

   Subbly offers unique features such as a flexible bundle builder, multiple checkout templates, and policies that ensure full data ownership. In addition, Subbly offers modern AI features and built-in AI tools designed to personalize and optimize user experiences. This focus on AI, combined with its full suite of tools tailored for subscription models, makes it particularly suitable for businesses that prioritize subscriptions.

   Subbly Standout Features and Integrations

   Features include customizable subscription plans and flexible billing options, allowing businesses to tailor their offerings to different customer segments and billing cycles. The platform also provides various customer management tools, marketing and analytics capabilities, and native AI features to enhance customer retention and revenue. Additionally, Subbly ensures full data ownership and offers extensive customization options through APIs, SDKs, and open-source templates.

   Integrations include Twilio, Zapier, Intercom, Mailchimp, Google Analytics, Zendesk, Hotjar, Drip, Klaviyo, Facebook, ChartMogul, Flodesk, and TaxJar. 

   Pros and Cons

   Pros:

   • Advanced subcription-based business analytics and reporting
   • No-code website building capabilities
   • User-friendly for those without a technical background

   Cons:

   • Limited third-party integrations with popular CRM platforms
   • Slight learning curve for new users
   Learn more about Subbly:

   • Check out Subbly on their website
   • Read my in-depth review of Subbly
4. 

   4

   Omnisend

   Best for automated marketing workflows

   • Free plan + free demo available
   • From $16/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Omnisend is a versatile marketing software, enabling ecommerce businesses to automate personalized communication across email, SMS, and social channels. It's designed to boost sales by effectively targeting customers with customized messaging and campaigns.

   Why I Picked Omnisend: Omnisend is a powerful tool for ecommerce businesses, streamlining marketing efforts through automation and personalization. Key functionalities include email marketing, SMS messaging, and integration with social media apps, allowing for cohesive, multi-channel campaigns. Its strength lies in its ability to segment audiences and tailor messages based on customer behavior and preferences, enhancing engagement and conversion rates. Additionally, Omnisend offers robust analytics for tracking campaign performance, helping businesses refine their strategies for maximum impact. This software is particularly useful for ecommerce entities looking to consolidate their marketing tools and strategies into one efficient, effective system.

   Omnisend Standout Features and Integrations

   Features include email marketing, SMS and push notifications, segmentation and personalization, automated workflows, A/B testing, campaign performance analytics, forms and landing pages, product recommendations, integration with ecommerce sites, and social media advertising.

   Integrations include BigCommerce, Drupal Commerce, Facebook Ads, Gorgias, Magento, OpenCart, Shopify, Wix, WooCommerce, and others. 

   Pros and Cons

   Pros:

   • Multi-channel marketing
   • Comprehensive integration system
   • Advanced segmentation and personalization

   Cons:

   • Extensive features have learning curve
   • Limited customization in templates
   Learn more about Omnisend:

   • Check out Omnisend on their website
5. 

   5

   BigCommerce

   Best enterprise-level ecommerce software

   • 15-day free trial
   • From $39/month

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   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bigcommerce is a cloud-based ecommerce platform that enables merchants to create, manage and promote their online stores. Users can quickly set up an online store with a wide range of features such as product catalogs, shopping cart functionality, and payment processing–all without needing any coding knowledge or technical expertise.

   Why I Picked Bigcommerce: Bigcommerce provides powerful marketing tools like email marketing campaigns, analytics reporting, and integrations with other third-party services like Google Analytics and Facebook Ads. This makes it easy for businesses to track their performance across multiple channels and optimize their marketing efforts accordingly.

   BigCommerce offers an intuitive product management system that makes it easy for users to add, edit, or delete products from their catalog. They can apply attributes such as size, color, and price to each product for easier sorting. Additionally, sellers can create complex hierarchical product categories and assign products to multiple categories to better organize them into their store’s structure. BigCommerce has plenty of marketing tools that help merchants promote their stores and increase sales. These include coupon codes, discounts, and loyalty programs that they can use to incentivize customers, as well as email automation tools that let users easily send out promotional emails or newsletters. Users can also create product bundles and set up upsells/cross-sells to increase average order values.

   Bigcommerce Standout Features & Integrations

   Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

   Integrations include PayPal Express Checkout, Stripe, Apple Pay, LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

   Pros and Cons

   Pros:

   • No transaction fees
   • Flexible product pricing rules
   • Robust inventory management system

   Cons:

   • Steep learning curve
   • Muddy API documentation
   Learn more about BigCommerce:

   • Check out BigCommerce on their website
6. 

   6

   Freshsales

   Best ecommerce software for customer engagement

   • 21-day free trial
   • From $9/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Freshsales is a sales automation solution that helps entrepreneurs manage leads, interact with clients, gain marketing insights, and improve customer relationships. Features include custom workflows with event-based triggers to automate everyday tasks. Additional features include customizable email templates, predictive contact scoring, sales goals management, and audit logs. For both physical and digital products, managers can view and track team performance, KPIs, sales numbers, and client communication. All these functions can be monitored easily from a single analytics dashboard.

   Why I Picked Freshsales: Using Freshsales, you can create custom sales pipelines based on teams, processes, location, or other criteria. You can track buyers using mobile apps or desktop devices.

   Freshsales Standout Features & Integrations

   Features include sales automation, pipeline management, third-party plugins/add-ons, task scheduling/tracking, lead scoring, notifications, lead management, multi-currency, data visualizations, calendar management, dashboards, forecasting, contact management, customer management, and file sharing. 

   Integrations include Freshdesk, Freshchat, Freshmarketer, Freshcaller, Freshconnect, MailChimp, Google Calendar, Hubspot Marketing, Office 365 Calendar, QuickBooks, Google, Apps for Work, Google Contacts, Piesync, Xero, and Segment. You can access more options using a paid plan through Zapier.

   Pros and Cons

   Pros:

   • Robust feature set for paid plans
   • Strong reporting & analytics capabilities
   • AI-powered lead scoring

   Cons:

   • Free version has limited features
   • Limited customization options for UI
   Learn more about Freshsales:

   • Check out Freshsales on their website
7. 

   7

   FastSpring

   Best ecommerce software for international payments

   • Free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   FastSpring is an ecommerce solution for managing online payments. The software helps you manage payment processing, payment gateways, credit cards, PayPal payments, subscriptions, recurring billing, multiple currencies, and data security. Admins can update products, prices, and online stores in real-time and use the fraud monitoring and detection algorithm to block fraudulent transactions. Subscriptions and pricing plans can be configured in multiple ways to offer annual/monthly billing options, free trials, or discounts.

   Why I Picked FastSpring: With FastSpring, you can customize the selling platform language and payment options according to the customer’s location. Using the store builder library, they can also create customizable checkout procedures and send automated reminders to clients.

   FastSpring Standout Features & Integrations

   Features include A/B testing, conversion tracking, dashboards, forecasting, notifications, payment processing, external integrations, customer management, billing/invoicing, multi-currency, tax management, order management, product catalog, and third-party plugins/add-ons.

   Integrations include MailChimp and more using a paid plan through Zapier. 

   Pros and Cons

   Pros:

   • Discount management.
   • Excellent customer support.
   • Great option for software subscription sales (SaaS)

   Cons:

   • Limited customization options.
   • Could use better fraud detection
   Learn more about FastSpring:

   • Check out FastSpring on their website
8. 

   8

   Marketo

   Best ecommerce software for automated marketing

   • Free demo
   • From $895/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Part of the Adobe Experience Cloud, Marketo Engage is an email marketing and engagement platform. Ecommerce sellers can use this service to automate marketing, manage social media campaigns, recover abandoned carts, and improve the customer experience. Additional backend ecommerce features include budget management, sales insights, analytics, and ecommerce website personalization.

   Why I Picked Marketo: Ecommerce site owners can score engagement throughout each stage of the buying journey. Content personalization presents the right content to the right people at the right time, while marketing impact analytics give visibility into how sales occur. Using AI-segmented audiences, it’s also possible to maximize engagement and conversions.

   Marketo Standout Features & Integrations

   Features include marketing automations, lead management, lead scoring, audience targetting, calendar management, conversion tracking, dashboards, data visualization, and external integrations. 

   Integrations include Salesforce, Microsoft Dynamics, and SugarCRM. 

   Pros and Cons

   Pros:

   • Multi-touch attribution management
   • Highly customizable & scalable
   • Enterprise-grade functionality & security

   Cons:

   • Comparatively outdated, clunky UI
   • Pricing may be prohibitive for small biz
   Learn more about Marketo:

   • Check out Marketo on their website
9. 

   9

   Adzooma

   Best ecommerce software for beginners

   • Free plan available
   • From $69/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adzooma is an integrated digital marketing platform that aims to make marketing easy. Using this SaaS software, you can manage your Google, Facebook, and Microsoft campaigns from one central location. The platform uses machine learning and data science to pinpoint what drives business success. You then get personalized checklists and SEO tools for further campaign optimization.

   Why I Picked Adzooma: Suitable for beginners and experts, Adzooma has a short learning curve. It offers clear insights into marketing performance, giving you a business score for benchmarking your campaigns. It also includes marketing playbooks and tutorials designed to accelerate your marketing progress.

   Adzooma Standout Features & Integrations

   Features include ad management, review management, web metrics reports, performance reports, workflow automation, campaign builder, and SEO reports. 

   Integrations include WordPress, Wix, Volusion, Weebly, Squarespace, Shopify Plus, Magento, Google, Facebook, and Microsoft Ads.

   Pros and Cons

   Pros:

   • Broken campaign alerts
   • CRT & CPC optimization
   • Rich feature set (SEO, social, Ads)

   Cons:

   • May not be cost effective for small biz
   • Shaky connection to Google Analytics
   Learn more about Adzooma:

   • Check out Adzooma on their website
10. 

    10

    Percolate

    Best ecommerce software for multichannel content marketing

    • 14-day free trial available
    • Pricing upon request

    Visit Website

    

    Now part of Seismic, Percolate is a cloud-based marketing suite for larger ecommerce businesses. Features include content management, brand/channel administration, and social media management. Business owners can manage promotional activities from a central dashboard, create content and distribute it to both organic and paid social media channels.

    Why I Picked Percolate: Editorial calendars can be created for any number of products using different sales channels, teams, and markets.

    Percolate Standout Features & Integrations

    Integrations include Google Docs, Slack, Salesforce, and Microsoft Office 365. 

    Features include sales content management, learning & coaching, buyer engagement, content automation, strategy & planning tools, and enablement intelligence. 

    Pros and Cons

    Pros:

    • Makes campaign planning easier.
    • Some processes aren’t automated.
    • Notifies users regarding collateral’s impact.

    Cons:

    • Complex learning curve.
    • Some processes aren’t automated.
    Learn more about Percolate:

    • Check out Percolate on their website