The 30 Best Multichannel Ecommerce Software to Grow Your Presence, Reviewed & Compared for 2025
The 10 Best Multichannel Ecommerce Platforms to Choose
Before we get into it, here are our top 10 picks for ecommerce multichannel software and what each excels at. You’ll find the rest of the picks listed below the reviews.
Get free help from our project management software advisors to find your match.
These days, relying on a single sales channel to grow your brand just doesn’t cut it. Customers shop wherever it’s convenient—on your website, a marketplace like Amazon, or through a quick scroll on Instagram.
That’s why multichannel ecommerce software is a must-have for any growing ecommerce brand.
To deliver a seamless experience, your tools need to work smarter, not harder. Syncing inventory, managing fulfillment, and keeping customer support consistent across every channel isn’t just about convenience—it’s about staying competitive.
That’s where we come in.
With years of ecommerce know-how and a tried-and-tested scoring system, we’ve rounded up the best multichannel ecommerce software to help you streamline operations and grow your business.
So, let's find some great software.
Why Trust Our Multichannel Ecommerce Software Reviews
We’ve been testing and reviewing ecommerce software since 2021.
As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
Comparing the Best Multichannel Ecommerce Platforms, Feature by Feature
Below, you’ll find a handy comparison chart of each top tool’s pricing. To compare other features for our top multichannel ecommerce software, click Compare Software below the table.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for small businesses | Free demo | $4.95/month for website only, or $13.95/month for the website plus ecommerce essentials combo | Website | |
| 2 | Best multi-channel platform for marketing & SEO | 15-day free trial | From $29/month (billed annually) | Website | |
| 3 | Best for ease of use | Free plan available | From $14.08/month (billed annually) | Website | |
| 4 | Best ecommerce digital experience platform (DXP) | 14-day free trial | From $22,000/year (billed annually) | Website | |
| 5 | Best customer service | 3-day free trial | From $19/month (billed annually) | Website | |
| 6 | Best for design customizability | Free plan available | From $27/month (billed annually) | Website | |
| 7 | Best for data-driven companies | Free trial available | From $79 per month | Website | |
| 8 | Best for real-time inventory accuracy | Free demo available | Pricing upon request | Website | |
| 9 | Best for a range of integrations | 14-day free trial | From $79/month | Website | |
| 10 | Best for scalability | Free demo available | Pricing upon request | Website |
The Best Multichannel Ecommerce Software, Reviewed
Below, you’ll find reviews of each of the top 10 multichannel ecommerce software on my list, showing what it does best, screenshots to showcase the UX, top features and integrations, plus some pros and cons.
Web.com is an all-in-one website builder that targets small business owners and startups. Its biggest selling point is that it works quite well at helping users build their DIY website or ecommerce store, with no feature bloat.
Why I Picked Web.com: One of Web.com’s biggest advantages is how easy it is to use, even for non-technical or novice users. It utilizes a row-based drag-and-drop function in its robust website editor, which means you can easily add and rearrange elements within a template to customize the page you’re designing. Web.com’s website and online store builder don’t have many advanced features, but they do cover all the essentials such as ecommerce reporting, secure payment options, and purchase order management, as well as bulk editing and advanced SEO tools for multichannel ecommerce.
Web.com standout features & integrations
The standout features include robust built-in SEO tools and an AI-powered content generator. The SEO controls allow you to optimize your store for better online visibility, with settings for page titles, meta descriptions, and social sharing. The AI Writer tool adds an extra layer of convenience by helping you generate professional-quality website copy, blog articles, and even social media content in just a few clicks—perfect for busy small business owners who need quick, impactful results.
Integrations include Facebook, Instagram, Amazon, eBay, Etsy, Walmart, Google Ads, Buy with Google, Bonanza, FBA, QuickBooks Online, Xero, and more.
Pros and cons
Pros:
- Comprehensive & flexible multi-channel inventory
- Tons of international marketplace connections
- Simple drag-and-drop website builder
Cons:
- Can't switch site templates
- No free plan or trials
BigCommerce is an all-in-one ecommerce platform that allows users to build their online store from scratch. It provides users with the tools they need to create a successful ecommerce presence. Businesses can easily customize their store with templates and themes, add payment options such as PayPal or credit cards, and manage inventory in real time.
Why I Picked BigCommerce: BigCommerce comes with several marketing tools that help users grow their businesses. The platform offers integrated email marketing tools such as abandoned cart notifications and customer segmentation. They can also use BigCommerce’s built-in analytics suite to track key performance metrics such as sales figures, traffic sources, and conversion rates. Additionally, the platform integrates with popular third-party marketing solutions like AdWords and Facebook Ads so that companies can efficiently manage campaigns across multiple channels from one central location.
BigCommerce standout features & integrations
The standout features are its advanced product management capabilities and seamless multichannel selling options. You can create detailed product variations, set pricing rules for discounts, and customize descriptions to match your branding needs.
BigCommerce also simplifies multichannel sales by allowing you to sync and manage your product listings on platforms like Amazon Marketplace and eBay directly from your dashboard. Additionally, its secure payment processing solutions support over 25 currencies, ensuring global accessibility for your customers while keeping their data safe.
Integrations include LiveChat, ShipStation, Mailchimp, QuickBooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, HubSpot, Klaviyo, Shopgate, Printify, and more. With its extensive app marketplace, you can tailor your store’s functionality to suit your business needs.
Pros and cons
Pros:
- Flexible product pricing rules
- Robust inventory management tools
- Integrated payment processing, 25+ currencies
Cons:
- Steep learning curve
- Muddy API documentation
Ecwid by Lightspeed is a multichannel ecommerce software that allows you to sell your products on multiple platforms. It's a tool that's designed to help businesses of all sizes manage their online stores across various channels, including websites, social media platforms, and marketplaces like Amazon and eBay. It's a pretty handy tool if you're looking to expand your online presence and reach more customers.
Why I Picked Ecwid: I chose Ecwid by Lightspeed because it offers a lot of flexibility and control over your online store. You can customize your store's design, manage your inventory, and track your sales all from one place. Plus, it's super easy to use. Even if you're not tech-savvy, you can set up your store and start selling in no time. Ecwid offers a mobile app that lets you manage your store on the go. You can add new products, process orders, and even chat with customers directly from your phone. It also offers a variety of payment options, so your customers can choose the one that's most convenient for them. And if you're selling physical products, you'll appreciate the shipping management feature, which lets you print shipping labels and track packages right from your dashboard.
Another standout feature is the marketing tools. Ecwid by Lightspeed offers a suite of tools to help you promote your store and attract more customers. You can create email marketing campaigns, set up a loyalty program, and even use SEO tools to improve your store's visibility on search engines.
Ecwid by Lightspeed standout features & integrations
The standout features include its omnichannel selling capabilities and extensive marketing app integrations. With Ecwid, you can sell on virtually any platform—whether it’s Facebook, Google, Amazon, or even your own branded app with ShopApp.
For marketing, Ecwid supports over 50 integrations, including tools like Google Tag Manager, Intercom, and HelpfulCrowd, to streamline promotions and customer engagement. While some integrations come with extra costs, Ecwid helps offset expenses by offering group discount shipping labels for USPS, saving money on logistics.
Integrations include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Additional integrations are available through Zapier with a paid account, giving you flexibility to expand your store’s functionality.
Pros and cons
Pros:
- No setup or transaction fees
- Multi-channel selling
- Free plan available
Cons:
- Limited customization options
- Phone support locked to highest plans
Adobe Commerce is an advanced and comprehensive ecommerce platform that offers businesses a powerful set of tools to create, manage, and optimize online stores, providing a seamless shopping experience for customers while enabling merchants to efficiently handle their digital storefronts.
Why I PIcked Adobe Commerce: Adobe Commerce distinguishes itself as an exceptional multichannel ecommerce platform through its unified experience that integrates various sales channels seamlessly. It offers adaptable customization options to ensure consistent branding across platforms and omnichannel capabilities that synchronize inventory and promotions.
The platform also stands out for its advanced AI-powered personalization, robust analytics for data-driven decision-making, and efficient centralized management of operations. Additional strengths include its support for mobile commerce, seamless integration with third-party tools, a strong focus on security and scalability, and an active community that fosters innovation and provides valuable resources.
Adobe Commerce standout features & integrations
The standout features include its ability to support multi-brand companies with diverse product catalogs, making it a powerhouse for businesses targeting both B2B and B2C audiences. This flexibility ensures seamless management of varying offerings across different market segments.
Another highlight is the built-in PWA Studio, which simplifies the creation of progressive web apps for online stores. With guided workflows, businesses can design apps that excel in performance optimization and responsive design, delivering a cutting-edge shopping experience.
Integrations include over 3,700 paid and free options, such as EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, QuickBooks, SendCloud, and more. The extensive integration marketplace ensures that businesses can customize their tech stack to meet their unique needs.
Pros and cons
Pros:
- Integration with Adobe's DXP tools
- Extensive customization options
- Can handle huge and growing catalogs
Cons:
- Steep learning curve
- Higher cost than many
Shopify Plus helps bring point of sale and ecommerce under one umbrella, making it an omnichannel retailer. The tool helps bring click-and-collect customers to your store with features for in-store and curbside pickups. Vice versa, it can remind customers of their in-store favorites with email carts, thus giving an unprecedented online shopping experience. When a product is not available, the tool can still enable a sale by offering the option of buying in-store and shipping to the customer at a later date.
Why I picked Shopify: Shopify Plus is known in the industry for its stability and comes with a streamlined content management system. The analytics can track store visits, conversions, average order value, and more. The product integrates with Apple Business Chat, Google Sheets, Oberlo, Airtable, Slack, and marketplaces like Amazon and eBay. Also, no matter where customers buy from, they can return or exchange in the retail store. The tool also lets users track inventory, export/import inventory through CSV files, adjust inventory, and other important inventory management tasks. Its headless feature enables flexibility by making your business available via mobile devices and voice-powered technology.
Shopify Plus standout features & integrations
The standout features include its customizable orders dashboard, allowing you to track key metrics with drill-down analytics for specific products, product groups, or sales channels. Shopify’s built-in 3PL services make scaling simple, while the Flow workflow tool streamlines automation for repetitive tasks and bulk actions.
Additionally, the Shopify mobile app empowers you to move, monitor, and manage inventory, scan items, and perform counts effortlessly. Features like self-serve returns, easy refunds, and discounted return labels further simplify shipping and fulfillment operations, making it a well-rounded solution for busy retailers.
Integrations include Facebook, Instagram, Google, Pinterest, Google Analytics, Walmart, Skubana, EzySlips, Xero, Kissmetrics, Wish Marketplace, Newegg Marketplace, Shogun, Tophatter, Heyday, PageFly, and hundreds more. Shopify also offers an expansive app marketplace to further tailor your store’s functionality.
Pros and cons
Pros:
- Multiple customizable templates + themes
- In-depth inventory management
- User-friendly platform
Cons:
- Monthly fee + transaction fees can add up
- Some plugins cost extra
Wix is a regular in our best ecommerce platform series, you can use Wix to sell on multiple channels like Facebook, Instagram, eBay, and so on. Your inventory will be synced automatically across all these channels so you can hit the ground running. Users can also sell on other marketplaces like Amazon, Google Shopping, and third-party apps like AdScale and InkFrog. Wix allows you to create multilingual sites so you can cover the entire global market.
Why I Picked Wix: Wix stands out as an exceptional multi-channel ecommerce marketplace platform due to its user-friendly interface, extensive customization options, and seamless integration of online store management with various sales channels. Its intuitive drag-and-drop website builder empowers businesses to create visually appealing online stores effortlessly. The website builder comes with 500 beautiful templates to create a modern site that converts. The artificial design intelligence tool drives on insightful questions to automate the site design process. What truly sets Wix apart is its ability to connect and synchronize sales across multiple channels, including social media, marketplaces, and offline locations, streamlining inventory management and order processing.
Wix Standout Features & Integrations
Key features that make Wix eCommerce worth checking out include their AI-generating website tool and access to 500+ designer-made templates (some with additional costs) to get a store put together and running fast, even if you are a beginner in this space. Custom functionality with APIs means you can plug in virtually any other software (think: abandoned cart recovery, advanced omnichannel marketing, and sales lead management) so long as you have the technical knowledge to do so.
Integrations include 123FormBuilder, AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, SoundCloud, and others.
Pros and cons
Pros:
- Sell and host online events
- Intuitive and user-friendly interface
- Extensive app marketplace
Cons:
- Convoluted pricing ($27/month for ecomm)
- Free plan has Wix ads
Channable helps with feed management by optimizing the feed to accommodate the biggest ecommerce channels. Channable helps you implement over 2500 price comparison websites, marketplaces, and affiliate programs, and generate ads for Microsoft Advertising and Google Ads.
Why I Picked Channable: Channable is great for managing product feeds, automating PPC campaigns, and fully integrating with marketplaces. The product creates and manages qualitative feeds on more than 2500 different price comparison websites, marketplaces, and existing affiliate networks. Channable helps you rapidly create product categories, as well as apply powerful rules to filter and modify products. Its integrated API connections enable you to push product listings to all the mainstream marketplaces with automatic order syncing.
Channable standout features & integrations
The standout features include its advanced product feed management and PPC optimization capabilities. Using pre-built feed templates, you can seamlessly showcase products across multiple marketplaces, advertising platforms, and price comparison sites, all while keeping your listings updated in real time. Channable also allows you to quickly set up and customize ads, campaigns, and keywords directly from your product feed, eliminating the complexities of meeting diverse platform requirements or manually updating listings.
Integrations include Amazon, eBay, Facebook, Google Ads, Instagram, Walmart, Adform, AliExpress, AdRoll, BigCommerce, Bing, Indeed, Kijiji, Lightspeed, Magento, Neuvoo, and many more. Its robust integration options ensure streamlined operations and maximum reach across various ecommerce channels.
Pros and cons
Pros:
- Great customer support team
- Flexible if/wne rules for product feed management
- 2500+ price connectors and integrations
Cons:
- No versioning system for product/feed changes
- Focus on ease-of-use over depth-of-coverage
Cadence WMS is an e-commerce warehouse management system that specializes in providing real-time inventory accuracy and is designed to cater to various industries including third-party logistics, cold storage, and pharmaceuticals.
Why I picked Cadence WMS: Its capability to integrate advanced barcode scanning and offer a wide array of services positions it as a suitable solution for businesses aiming to maintain precise inventory control and improve operational efficiency in their warehouses.
This software distinguishes itself for its adeptness at handling complex logistics business models and its pre-wired connections to the retail market, which are crucial for multichannel operations. Its precise inventory management and order fulfillment are essential for maintaining the integrity of stock levels across various sales channels.
Cadence WMS standout features & integrations
The standout features include advanced barcode scanning technologies, such as RF and RFID, which significantly enhance inventory tracking accuracy and warehouse operational efficiency. The platform also excels in end-to-end order management, enabling seamless processing and prioritization of orders while fostering communication between sales, warehouse, and delivery teams to ensure smooth fulfillment operations.
Integrations include multi-carrier shipping solutions, 3PL billing, reporting and analytics tools, accounting software, commerce platforms, and inventory replenishment systems. These integrations make Cadence WMS a highly adaptable solution for businesses managing complex logistics and multichannel operations.
Pros and cons
Pros:
- Designed for 3PL, 4PL, distribution, and manufacturing markets
- Real-time delivery of business-critical data
- Integration of warehouse operations with logistics and fulfillment
Cons:
- Steep learning curve for beginners
- May be too complex for small businesses
eSwap is a multichannel retail ecommerce software that combines features for order management, inventory management, accounting, and shipping features in one platform. In terms of inventory management, it supports linking to your listings from your store. This helps in keeping stock levels correct in real-time. You can also import products in bulk via a CSV file and update them in bulk.
Why I Picked eSwap: eSwap shines as an exceptional multichannel ecommerce platform due to its seamless integration of inventory, order, and shipping management across diverse sales channels. With its centralized dashboard, businesses can efficiently oversee operations, synchronize stock levels, and automate order processing, eliminating the complexities of managing multiple channels separately. The platform's versatility extends to easy integration with various ecommerce marketplaces, enabling businesses to expand their reach effortlessly. This, combined with features like real-time data updates and insightful analytics, positions eSwap as a powerful solution for businesses seeking streamlined multichannel management to enhance their online selling success.
eSwap standout features & integrations
The standout features include advanced purchase order (PO) management and robust B2B wholesale capabilities. With eSwap, you can automate your purchase order workflow, ensuring greater accuracy and efficiency while streamlining your procurement processes. Additionally, the platform enables businesses to create a dedicated B2B ecommerce store, where you can invite wholesale clients and even secure access with password protection for an exclusive customer experience.
Integrations include DHL, Royal Mail, UPS, eBay, Amazon, Mailchimp, Square, Etsy, Google Shopping, Walmart, Ecwid, FedEx, Shopify, Odoo, Xero, Magento, Wayfair, and many more.
Pros and cons
Pros:
- Easy to impliment & use
- Inventory management for B2B
- 50+ shipping carriers integrations
Cons:
- UI is a bit cluttered/outdated
- May not be cost effective for small biz
CORESense Connect is an all-in-one point of sale, ecommerce, and retail business solution. It has tools for point of sale, store operations, inventory management, and more. It also provides an inventory database with a real-time view of your business. It has a simple, easy-to-use interface that speeds up customer checkouts.
Why I Picked CORESense Connect: CORESense Connect is a comprehensive and integrated ecommerce platform designed to empower businesses with multichannel retail capabilities. With a focus on streamlining operations, enhancing customer experiences, and driving sales growth, CORESense Connect offers a range of features that cater to various aspects of ecommerce and retail management. Tasks like entering product SKUs or searching for product info via barcode, and direct processing of credit cards within seconds. It lets you manage cross-channel promotions, fulfillment, and returns, as well as in-store pickup of online purchases.
CORESense Connect Standout Features & Integrations
Key features include customer management and dropshipping. CORESense Connect offers tools to manage customer data, preferences, and purchase history, allowing for personalized marketing and customer service. CORESense Connect enables dropshipping for out-of-stock items, allowing you to quickly fill gaps in product inventory according to real time customer demand.
Integrations include Magento, Amazon Seller Central, QuickBooks, ChannelAdvisor, Nextopia, Windsor Circle, Listrak, Bazaarvoice, Floodlight Digital, OpenEdge, PayPal, Shippo, FedEx, UPS, and other apps.
Pros and cons
Pros:
- Loyalty programs, wish list, club memberships
- Great customer data management tools
- Feature-rich solution
Cons:
- More integrations welcomed
- Somewhat outdated UI
Other Software
Here are a few more multichannel ecommerce management solutions that didn’t make the top list. I didn’t have space to give these each a full overview but each one has a specialty or niche that I found to be of interest. I’ve flagged what those are below.
- LS Retail
For scalability & modularity
- Fulfil.io
For wholesalers & manufacturers
- SeCommerce by Silver Earth
For a range of features
- ShipEngine
For global commerce shipping API
- Maropost
For multi-channel customer engagement
- Productsup
Product content syndication tool for small business users
- Sana Commerce
Ecommerce platform for SAP and Microsoft dynamics
- Cin7
Integrated inventory management for wholesalers
- StoreAutomator
Multi-channel listing creation platform
- Now Commerce
Wholesale online ordering platform
- Shift4Shop
Free ecommerce website builder for small and medium-sized businesses
- Mobi2Go
Ecommerce software for delivery integrations
- Liftoff Ecommerce
Web-to-print solutions for resellers
- ChannelUnity
Multi-channel ecommerce platform for enterprise users
- Intershop E-Commerce Platform
Multi-channel ecommerce platform for personalization or adaptability
- Expedite Commerce
Quote-to-cash software for online retailers
- Purchase Commerce
Multi-channel ecommerce platform with lifetime license
- Sellbrite
Listing optimization software for Walmart
- Lightspeed Retail
Cloud-based retail POS system
- SellerActive
Automated repricing system
Other Types of Ecommerce Software
Multichannel ecommerce software is useful but it's probably not the only tool you need when building out your ecommerce toolkit. Here are my suggestions:
- Landing Page Builder
- Ecommerce Content Marketing
- Omnichannel Inventory Management
- Order Management Software
- Buy-Now-Pay-Later (BNPL) Platforms
- Product Lifecycle Management Software (PLM)
- SaaS Ecommerce Platforms (sell SaaS products with ease)
Our Selection Criteria for Multichannel Ecommerce Software
Choosing the right multichannel ecommerce software is like picking the perfect tool to keep your business running smoothly. After reviewing multiple platforms, we’ve developed a weighted scoring system to help you make the smartest decision.
Core functionality (25% of total weighting score)
This is the foundation of the software, covering the key features that make your business operate efficiently:
- Real-time inventory syncing. Automatically update stock levels across all sales channels, preventing issues like overselling or stockouts.
- Order management. Manage orders from various platforms in one centralized dashboard, ensuring smooth processing from order placement to fulfillment.
- Multichannel integration. Seamless integration with platforms like Shopify, Amazon, and eBay to unify inventory, orders, and product listings.
- Shipping management. Synchronize with carriers, print shipping labels, and offer flexible shipping options.
- Analytics and reporting. Access detailed sales reports, customer insights, and channel-specific performance metrics to drive business decisions.
Additional standout features (25% of total weighting score)
These are the extra features that turn good software into a powerhouse:
- AI-driven forecasting. Predict inventory needs and sales trends based on historical data and customer behavior.
- Customizable automation. Set up workflows to automate pricing changes, stock updates, and other repetitive tasks.
- Mobile app capabilities. Manage your operations on the go with an easy-to-use mobile app.
- Advanced integrations. Sync with other essential tools like CRMs, ERPs, or marketing platforms.
- Global selling support. Handle multiple currencies and languages for international sales.
Usability (10% of total weighting score)
The software should be easy to use and require minimal training:
- Intuitive interface. Simple, well-organized dashboards and menus make navigation a breeze.
- Quick setup and configuration. Easy to set up without the need for extensive IT support.
- Simple training process. Clear onboarding tools like videos and tutorials to get your team up to speed quickly.
Onboarding (10% of total weighting score)
A smooth onboarding process ensures you can get started quickly:
- Personalized support. Access to dedicated account managers or setup specialists to tailor the platform to your business.
- Training resources. Comprehensive guides and interactive demos to assist in the transition.
Customer support (10% of total weighting score)
When you need help, responsive support is crucial:
- Responsive support. Fast, reliable support available through email, chat, or phone.
- Self-service resources. A rich knowledge base and community forum to help solve issues on your own.
Value for money (10% of total weighting score)
The software should provide excellent value relative to its price:
- Transparent pricing. No hidden costs—what you see is what you get.
- Flexible plans. Options that grow with your business, from startup packages to enterprise-level solutions.
- Return on investment. Features that save time, reduce costs, and increase sales, providing excellent ROI.
Customer reviews (10% of total weighting score)
Real-world feedback is invaluable in assessing software performance:
- Satisfaction ratings. High scores indicate consistent performance and happy customers.
- Support and ease of use. Look for feedback that praises both the software’s usability and its customer support.
By evaluating these criteria, you can confidently choose a multichannel ecommerce software that will help your business grow, streamline operations, and ultimately improve your bottom line.
What is Multichannel Ecommerce Software?
Multichannel ecommerce software is a digital tool that helps you sell and manage products across multiple platforms—your website, Amazon, eBay, Instagram, you name it—all from one central hub.
Instead of juggling separate systems for each channel, this software pulls everything together into one streamlined workflow.
Here’s what it does best:
- Integrates sales channels. Syncs your online store, marketplaces, and social platforms into one system to keep things organized.
- Tracks inventory in real time. No more embarrassing “out of stock” moments or overselling products.
- Simplifies order processing. Automates tasks like shipping labels and fulfillment so orders get where they need to go, fast.
- Centralizes customer service. Answer questions, solve issues, and keep customers happy—all from one dashboard.
In a nutshell, multichannel ecommerce software helps you scale your business without the chaos, giving you more time to focus on what really matters: growing your brand.
How to Choose Multichannel Ecommerce Software
Choosing the right multichannel ecommerce software can sometimes feel like shopping for the perfect pair of jeans—there are tons of options, but only a few will fit just right.
So, how do you make sure you pick the one that flatters your business’s shape? Here’s what to keep in mind:
- What’s your pain point? Start by identifying what specific issues you need the software to solve. Are you wrestling with inventory across multiple platforms, drowning in manual data entry, or missing out on sales due to stockouts? Pinpointing these headaches will help you focus on the features you actually need, rather than getting distracted by flashy extras.
- Who’s going to be using it? It’s important to consider the skill level of the people who will interact with the software daily. Is it going to be your operations team, marketing, or the entire organization? The more people involved, the more intuitive the platform needs to be. If it’s just for your power users, then more advanced features might make sense, but if everyone needs access, look for software with a gentle learning curve.
- Does it play nice with your current tech stack? Take a look at what other systems you’re already using (e.g., accounting, CRM, or ERP) and make sure the new software integrates seamlessly. The last thing you want is to create more work by forcing your team to switch between platforms that don’t talk to each other. Ideally, choose software that consolidates and automates processes across all your sales channels.
- What are you trying to achieve? Whether it’s improving order accuracy, speeding up fulfillment times, or getting better visibility into your inventory, knowing your end goals is key. Make sure the software can deliver on those outcomes without bogging you down with unnecessary features that sound cool but don’t move the needle for your business.
- Will it fit into your workflow? Every business operates a little differently, so make sure the software complements your existing processes rather than forcing you to overhaul them. You want a tool that works for you, not the other way around. Just because a platform is popular doesn’t mean it’s the best fit for your unique needs.
Multichannel Ecommerce Software Trends
As ecommerce continues to evolve, staying on top of the latest trends is essential for businesses looking to optimize their multichannel strategies.
Here are the key trends shaping the landscape in 2025:
- AI-driven personalization. AI technology is becoming more sophisticated, enabling businesses to deliver personalized product recommendations and marketing messages. By analyzing shopping behavior and preferences, AI helps create a tailored shopping experience, increasing engagement and conversions.
- Virtual shopping and augmented reality (AR). Virtual shopping environments and AR tools are gaining popularity, allowing customers to "try" products in their homes before buying. This is particularly useful for products like furniture, clothing, and accessories, where visualization impacts buying decisions.
- Sustainability and ethical commerce. As consumers become more environmentally conscious, brands that embrace sustainable practices—such as eco-friendly packaging, carbon-neutral shipping, and ethical sourcing—are finding greater favor. Sustainability is increasingly a key differentiator in the marketplace.
- Livestream shopping. Livestream shopping events, often hosted by influencers on platforms like TikTok and Instagram, combine entertainment with ecommerce. These events allow businesses to showcase products in real time, creating an interactive and engaging shopping experience that resonates with younger consumers.
- Omnichannel customer support. With more shoppers using multiple sales channels, providing seamless, integrated customer support across platforms is essential. Tools like chatbots and live support can help manage queries on social media, websites, and in-store, improving customer satisfaction and brand loyalty.
- Faster fulfillment and micro-fulfillment centers. Consumers increasingly expect faster delivery times. To meet this demand, businesses are investing in micro-fulfillment centers closer to customers, speeding up the delivery process and enhancing customer satisfaction.
Key Features of Great Multichannel Ecommerce Platforms
The exact features of multichannel ecommerce software vary depending on the platform, but most solutions share a core set of functionalities designed to streamline operations across multiple sales channels.
Here are the key features you can expect from most platforms:
- Centralized inventory management. A must-have for any multichannel solution, this feature ensures that your stock levels are updated in real-time across all platforms—whether you're selling on Amazon, Shopify, or eBay. When a sale is made on one channel, it instantly reflects across all others, reducing the risk of overselling or stockouts.
- Order management across channels. A unified dashboard allows you to manage orders from all your sales platforms in one place. This feature gives you a clear view of each order’s status—from placement to shipping—so you can process orders more efficiently and ensure timely fulfillment.
- Pricing and promotions management. Automatically sync pricing changes and promotional offers across all channels. Many platforms offer dynamic pricing tools that adjust prices based on market conditions, sales performance, or competition, ensuring consistency and profitability across marketplaces.
- Shipping and fulfillment integration. Built-in logistics tools help you streamline the shipping process by integrating with carriers and allowing you to print shipping labels, track packages, and manage returns from a single platform. You can also get real-time shipping quotes to optimize shipping costs.
- Multi-location support. Manage inventory across multiple warehouses or store locations. This feature gives you a comprehensive view of where your stock is located and allows you to fulfill orders from the nearest available inventory, reducing shipping times and costs.
- Channel-specific features. Some platforms offer unique features tailored to the requirements of specific sales channels. For example, you might find tools designed to meet the listing criteria for Amazon, handle eBay auctions, or manage product catalogs on Shopify.
- Analytics and reporting. Get detailed insights into sales performance, customer behavior, and channel effectiveness. Reporting tools help you track KPIs like sales per channel, customer acquisition costs, and inventory turnover, giving you the data you need to make informed decisions.
- B2B and wholesale support. If you sell to other businesses, some platforms provide specialized features for managing B2B sales, such as custom pricing, bulk ordering, and specialized invoicing tools.
- Mobile management. Many platforms offer mobile apps that allow you to manage orders, inventory, and customer service on the go. This gives you the flexibility to run your business from anywhere, even while away from your desktop.
Top Benefits of Multichannel Ecommerce Software
Multichannel ecommerce software can supercharge your ecomm brand. Instead of managing multiple sales platforms separately—think juggling Amazon, Shopify, Instagram, and more—you centralize and streamline everything.
The benefits of using multichannel ecommerce software extend beyond simplifying operations. Here’s how it can level up your ecommerce game:
- Increased sales opportunities. Selling on multiple platforms opens up new customer pools. Whether someone shops on Amazon, visits your Instagram shop, or finds you on eBay, you’re covering more ground, increasing your chances of capturing sales from different audiences.
- Centralized management. No more hopping between different dashboards. With a multichannel ecommerce platform, you manage inventory, orders, and customer service from one central hub. This keeps your data in sync and prevents those annoying manual errors that lead to overselling or missed orders.
- Improved customer experience. Consistency is key for customer satisfaction. With real-time inventory updates and seamless order processing across all platforms, your customers won’t face stockouts or shipping delays. Everyone gets the same, smooth experience no matter where they shop.
- Enhanced analytics and insights. With detailed analytics from all your sales channels in one place, you can easily track performance, spot trends, and understand customer behavior. These insights help you make data-driven decisions to improve your business strategy and boost sales.
- Automation of repetitive tasks. Let the software do the heavy lifting. Multichannel platforms automate tedious tasks like syncing inventory, processing orders, and updating prices. This means fewer headaches for you and your team, and more time to focus on growth.
- Scalability. As your business grows, multichannel ecommerce software grows with you. It’s designed to handle increasing volumes of orders, products, and customers, and it easily integrates new sales platforms as you expand your reach.
- Cost efficiency. By centralizing processes like inventory management, order fulfillment, and shipping across multiple channels, multichannel software reduces operational costs. Automation and streamlined workflows mean you’re getting more done with fewer resources.
Cost & Pricing for Multichannel Ecommerce Platforms
Multichannel ecommerce software pricing varies based on the complexity of features, the number of users, and the integration capabilities you require.
Whether you're just starting out or running a large-scale operation, there’s a pricing tier to fit your needs. Here's a breakdown of typical pricing models:
| Plan type | Average price | Common features | Best for |
|---|---|---|---|
| Free | $0 | Basic tools for managing a single channel, simple reporting, limited users | Small businesses or startups testing tools before scaling |
| Basic | $20 - $100/month | Basic inventory syncing, order management, integration with a few channels | Startups and small businesses handling fewer sales channels |
| Professional | $100 - $500/month | Multi-channel support, advanced analytics, integration with accounting & CRM tools | Growing businesses scaling operations and managing multiple platforms |
| Enterprise | $500+/month | Fully customizable features, unlimited users, advanced automation, dedicated support | Large enterprises managing complex, multi-platform operations |
Key considerations:
- Free plans are ideal for very small businesses testing the waters, but they come with limited features and typically support only one channel.
- Basic plans suit businesses that need essential features like real-time inventory syncing and order management without advanced customization.
- Professional plans cater to growing businesses requiring more integrations and reporting capabilities across multiple sales platforms.
- Enterprise plans offer advanced automation, customization, and support, making them ideal for businesses with complex needs.
Additional costs to consider:
- Integration fees: Setting up integrations with other systems like accounting software or ERPs may add to the cost.
- Implementation and setup: Depending on the complexity, setup and onboarding can incur additional fees.
- Support and maintenance: Basic support is typically included, but premium support options (such as 24/7 availability) may come at an extra cost.
This pricing breakdown helps you assess which tier fits your business needs and growth plans.
By weighing these options against your budget, you can select the right multichannel ecommerce software to scale efficiently and improve your operational flow.
Multichannel Ecommerce Software FAQs
Let’s uncover some of the questions still unanswered here in the world of multichannel platforms.
How does multichannel ecommerce software handle returns across multiple platforms?
Handling returns can be a logistical headache when you’re managing several sales channels.
Luckily, most multichannel ecommerce software centralizes returns, allowing you to process them from a single dashboard, no matter where the order originated—whether it’s from Amazon, your Shopify store, or a physical point of sale.
This means no more juggling returns from different platforms or worrying about keeping your customer service team in the loop. Streamlined returns = happier customers (and fewer headaches for you).
Can multichannel ecommerce software help prevent overselling?
Absolutely. Overselling is a big no-no, and nothing torpedoes customer satisfaction faster than promising something that’s out of stock. Multichannel software keeps your inventory synced in real-time across all platforms, so when you sell an item on eBay, it instantly updates on your Shopify and Amazon stores. This way, you won’t find yourself apologizing for selling something you can’t deliver. Crisis averted!
What is the difference between multichannel and omnichannel ecommerce?
Think of multichannel as spreading your sales across multiple platforms (e.g., your website, Amazon, and Instagram), but each one operates independently.
Omnichannel, on the other hand, creates a seamless customer experience by connecting all those channels. So, if a customer starts their shopping journey on Instagram, continues it on your website, and finishes by picking it up in-store, omnichannel makes sure that experience is smooth and consistent from start to finish. It’s like multichannel on steroids.
Does multichannel ecommerce software support international selling?
Oh yeah! Most platforms have built-in features for global domination—think multi-currency support, multi-language options, and easy integration with international shipping carriers.
They even help you navigate the tricky world of customs and tax regulations, making cross-border sales as painless as possible. So whether you’re shipping to Paris, New York, or Tokyo, multichannel software has your back.
What kind of reporting features are included in multichannel ecommerce software?
The best multichannel platforms don’t just help you sell—they also give you the data you need to sell smarter. Expect robust reporting on sales performance, customer behavior, and channel effectiveness.
Want to know which products fly off the shelves on Etsy but collect dust on Amazon? You’ve got it. Need insights on how your latest promotion performed across all channels? Easy peasy. With these reports, you’ll make data-driven decisions and optimize every aspect of your business.
Get All Your Channels on the Same Page
You know your customers are shopping from all different channels, so you just got to meet them where they're at. Make the experience the same across all channels, and you'll be rewarded.
Use the right tools, and you can do this without much extra effort. We all love the sound of that.
But, it doesn't stop at multichannel. There's a newer term for our evolved way of shopping—omnichannel commerce.
We have a great guide to omnichannel commerce that will teach you how to create a personalized experience using up-to-date customer information.
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