The 22 Best Marketing CRM Software for Better Ecommerce Marketing, Reviewed for 2025
The 10 Best Marketing CRM Software You Should Use
The top 10 list is here! Take a look real quick to see the 10 best ecommerce marketing CRM software, plus their ideal use case.
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Managing marketing efforts in ecommerce can quickly become overwhelming. From tracking leads and nurturing relationships to running campaigns and analyzing data, it’s easy for things to fall through the cracks.
This often leads to missed opportunities, disorganized workflows, and underperforming campaigns. Marketing CRM software is designed to tackle these challenges head-on.
By streamlining lead management, automating campaigns, and providing actionable insights, it enables you to focus on strategy instead of juggling tasks.
In this post, using all the big ecommerce brainpower that backs this publication, we'll highlight the top marketing CRM software money can buy. So, let's get into it.
Why Trust Our Marketing CRM Reviews
We’ve been testing and reviewing ecommerce software since 2021.
As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
Comparing the Best Ecommerce Marketing Software CRM, Feature by Feature
First, we’ll compare pricing for each marketing CRM tool. Then, you can click Compare Software to get other feature comparisons.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for a range of features | 14-day free trial | From $25/user/month (billed annually) | Website | |
| 2 | Best for personalized campaigns | 14-day free trial | From $97/month | Website | |
| 3 | Best for AI-driven sales insights | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 4 | Best multichannel marketing platform | Free trial available | From $25/user/month (billed annually) | Website | |
| 5 | Best for email campaigns | 30-day free trial + free plan available | From $13/month | Website | |
| 6 | Best for SMS/MMS marketing | 14-day free trial | From $249/user/month (billed annually) | Website | |
| 7 | Best for lead routing | Free trial available | From $29/user/month (billed annually) | Website | |
| 8 | Best for large enterprises | Free demo | From $895/month | Website | |
| 9 | Best for B2B marketing | 14-day free trial | From $19/user/month | Website | |
| 10 | Best all-in-one solution | Free demo available | From $15/user/month | Website |
The 10 Best Marketing Software CRM for Ecommerce Brands
Now, let’s do this thing. These reviews of the top marketing CRM software include what each does, why we picked it, top features and integrations, plus pros and cons to make the decision easier.
Salesforce is one of the biggest CRM platforms out there, and it has versions for sales, marketing, and customer support teams. The marketing features include email, personalization, customer journey building, and ad management.
Why I Picked Salesforce: Salesforce has plenty of extras that you don’t get with other platforms. For example, its mobile marketing software lets you use SMS, MMS, and notifications to reach customers on mobile. And its loyalty management platform helps you create loyalty programs to keep existing customers buying. Salesforce also owns Slack, which means the CRM integrates closely with the popular workplace communication tool. Salesforce has different modules for a variety of use cases, meaning you can scale up to include functionality for AI, customer service, business intelligence, and commerce.
Standout Features & Integrations
Key features include highly customizable platform that can be tailored to meet the specific needs of businesses across various industries. Its robust customization capabilities allow businesses to create personalized workflows, fields, and processes. Plus, Salesforce's AppExchange is a vast marketplace of third-party applications and integrations that extend the functionality of the CRM. This ecosystem provides businesses with access to a wide range of pre-built solutions for marketing, sales, customer service, and analytics.
Integrations include Google Workspace, Slack, Quickbooks, MailChimp, LinkedIn, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox.
Pros and cons
Pros:
- Highly customizable & flexible
- Data rich analysis & reporting
- Feature rich & scalable
Cons:
- Steep learning curve
- May be too complex for small biz
HighLevel is a marketing automation platform that helps ecommerce businesses manage customer relationships and personalized campaigns. Marketing, sales, and business leaders can use its built-in CRM to drive personalized engagement based on customer behavior.
Why I picked HighLevel: This software lets your team create personalized campaigns based on customer actions and preferences. It tracks customer behaviors like past purchases and interactions, enabling more targeted outreach. You can automate follow-ups and messaging so you’re consistently reaching the right customers at the right time.
The platform also provides real-time analytics to show how campaigns are performing and allows for quick adjustments. This makes it easier to engage customers with content that feels tailored to their needs, boosting retention and sales.
HighLevel Standout Features & Integrations
Features include personalized campaign creation, behavior tracking, and automated follow-ups. Your team can create targeted marketing efforts based on customer actions and automate key engagement processes. You’ll also get real-time insights to adjust campaigns as needed and improve performance.
Integrations include Google My Business, Facebook Messenger, Twilio, Stripe, QuickBooks, Mailgun, Gmail, Outlook, WordPress, and Zoom.
Pros and cons
Pros:
- Automated customer follow-ups
- Real-time performance analytics
- Behavior-based targeting options
Cons:
- Limited pre-built campaign templates
- Requires custom setup for best use
Freshsales is a customer relationship management (CRM) software that serves as a comprehensive platform for businesses to manage their sales, marketing, and customer support operations. It employs artificial intelligence to score leads and provide predictive insights on deals, aiming to assist sales teams in identifying high-potential opportunities and closing transactions more effectively.
Why I picked Freshsales: Freshsales CRM provides tools that enable marketing teams to execute multichannel campaigns and engage with leads through various touchpoints. The platform includes AI-powered bots and automation features that assist in nurturing leads and customer relationships by enabling real-time engagement with website visitors. The platform also offers insights and analytics to help marketers understand customer behavior and campaign performance. This includes Freddy AI, which is Freshsales' AI engine that provides insights and recommendations to improve sales and customer engagement.
Freshsales Standout Features and Integrations
Key Features include tools for managing IT services and business processes within the organization, tools to help users manage their tasks and time more effectively, and communication features such as email, phone, and chat within the CRM environment. Users can also track and manage deals through various stages of the sales pipeline and track customer behavior in real-time. The CRM additionally supports marketing across various channels, allowing businesses to reach out to customers through their preferred mediums.
Integrations include the Freshworks suite, including Freshdesk, Freshchat, Freshconnect, Freshcaller, and Freshmarketer, as well as Mailchimp, HubSpot, Quickbooks, Google Workspace, and Xero.
Pros and cons
Pros:
- Simplifies the sales pipeline management process.
- Reasonable pricing structure.
- Capable of organizing large projects effectively.
- Mobile app
- AI-powered lead scoring
- Strong reporting & analytics capabilities
Cons:
- Navigation can be cumbersome when dealing with large amounts of data.
- Reporting options are limited for some users' needs.
- Limited customization options
- Free version has limited features
Creatio is a comprehensive marketing CRM software that empowers businesses to effectively manage and optimize their marketing efforts. With its robust features for lead management, campaign automation, and analytics, Creatio provides a powerful platform for creating personalized marketing campaigns, nurturing leads, and driving customer engagement for businesses of all sizes.
Why I Picked Creatio: Creatio offers powerful capabilities for multi-channel campaign management, making it a valuable tool for marketing CRM. With Creatio, businesses can design, execute, and track marketing campaigns across multiple channels such as email, social media, SMS, and more. The platform provides intuitive campaign builders, allowing marketers to create personalized and targeted campaigns tailored to specific customer segments. Creatio also enables automated campaign execution, scheduling, and tracking, streamlining the process and ensuring consistent messaging across channels.
Creatio Standout Features & Integrations
Key features include powerful low-code platform that allows businesses to automate their marketing processes. With its intuitive drag-and-drop interface, users can design and automate complex workflows, reducing manual effort. Creatio combines customer relationship management (CRM) with business process management (BPM) capabilities in a single platform. This integration allows businesses to align their marketing efforts with core business processes, ensuring seamless coordination between marketing, sales, and customer service.
Integrations include over 300 other tools in the Creatio marketplace. These include popular services like OneDrive, WordPress, FedEx, Process First, Make It TSI, Agovo, Amdocs, Evoqia, Meritus, Onmiline, Technology Advisors, Softline, ITS, Navicon, and Orange Process.
Pros and cons
Pros:
- Pick between cloud or on-site software
- No-code automation & workflow builder
- Easy multichannel campaign management
Cons:
- Min. spend of $2000/year (very odd/rare)
- Wildly convoluted pricing schema
MailChimp is email marketing software with CRM features. They used to focus pretty exclusively on email campaigns but they have since expanded their feature list to include a landing page builder, a form creator, customer journey visualizations, appointment scheduling, and even website design.
Why I Picked MailChimp: Creating marketing materials is easy thanks to the email, landing page, and form creator, which helps capture leads and then market to them. Each captured lead gets a CRM entry, and you can then build powerful automated marketing campaigns to target customers. There is even plenty of prebuilt automation you can use to simplify the setup process.
MailChimp Standout Features & Integrations
Key features include the audience dashboard, which highlights insights you can use to power your campaigns. For example, it automatically creates customer segments you can use in your email marketing based on metrics like growth sources, email engagement, location, or demographics. MailChimp has a lot of audience segmentation and behavior analytics tools, all of which can hlep you target the right customers with suitable communications when it counts most.
Integrations inlcude QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, Wordpress, Mixpanel, Firebase, LinkedIn, Facebook, and Vimeo.
Pros and cons
Pros:
- A/B testing & AI-powered recommendations
- Simple drag-and-drop content builder
- Robust audience segmentation tools
Cons:
- Max 5 seats unless you buy Premium
- Not suitable for complex CRM needs
Keap is a CRM for small businesses and entrepreneurs that helps marketing and sales teams with the entire sales process, from collecting leads to managing customers post-sale. Keap combines email, phone calls, messages, and notes to create a seamless and complete customer relationship experience.
Why I Picked Keap: Keap CRM is a versatile solution that can greatly benefit marketing departments, particularly in the context of text message marketing. With Keap CRM, marketing teams can leverage its automation and segmentation capabilities to design targeted SMS campaigns. By utilizing customer data stored in Keap CRM, marketers can segment their audience based on various criteria such as demographics, purchase history, or engagement levels. Keap CRM also provides tools for creating and managing SMS campaigns, including templates, scheduling, and tracking features.
Keap Standout Features & Integrations
Key features include easy process and workflow automations. Creating automations is simple using the tool’s if and when workflow builder. Just choose the inputs, such as a lead completing a form, and the output, such as sending a welcome message. You can also use data stored in the CRM to automatically personalize contact, for example, by adding a name to an email. Keap also has lead-scoring features. This shows you which leads are the most likely to buy so you can spend your time communicating with the most valuable people.
Integrations include PieSync, AdEspresso, BigCommerce, Bojoro, AppointmentCore, Automate.io, Zapier, Fix Your Funnel, Deadline Funnel, CustomerHub, Formlift, Gmail, Graphly, Imember360, Instapage, JotForm, LeadPages, My Fusion Helper, OptinMonster, Outlook, PlusThis, Privy, QuickBooks, ScheduleOnce, WordPress, and others.
Pros and cons
Pros:
- Two-way text messaging
- Easy to build automations
- Landing page & form builder
Cons:
- Pricing may be prohibitive for SMBs
- Costs extra for more than 3 users
Insightly is an easy-to-use CRM with plenty of features for marketing teams and other business functions. The marketing features center around helping fill your funnel with quality leads for your marketing or sales teams. Insightly offers both CRM and marketing SaaS modules, so you may consider subscribing to both for a one-two punch.
Why I Picked Insightly: Insightly CRM's lead routing feature is designed to streamline the process of assigning and distributing leads within a sales team. With lead routing, businesses can establish predefined rules and criteria to automatically assign incoming leads to specific team members or sales representatives based on factors like geography, lead source, or industry. This ensures that leads are promptly and efficiently distributed to the most appropriate salesperson. Note: Lead routing is not available on the Plus (lowest) subscription plan, so I'd advise skipping that one.
Insightly Standout Features & Integrations
Key features include a unique relationship linking feature that allows users to create connections between various records, such as contacts, organizations, and projects. This enables businesses to understand and visualize complex relationships between different entities, helping them identify key influencers, track affiliations, and establish a comprehensive network view of their contacts and organizations.
Integrations include ADP Workforce Now, Asana, BambooHR, Calendly, DocuSign, Drift, Jira, Microsoft Power BI, Shopify, Slack, WooComerce, Workday, Sage Intacct, and other tools.
Pros and cons
Pros:
- Tons of training resources
- Lead scoring & routing capabilities
- All-in-one marketing, sales, service
Cons:
- Convoluted pricing schema
- Integrations cost extra
Adobe Marketo is a leading marketing automation software platform that helps businesses drive customer engagement and generate quality leads. With its powerful suite of tools and features, Adobe Marketo enables marketers to create personalized campaigns, nurture leads, analyze marketing performance, and optimize their overall marketing strategies.
Why I Picked Marketo: Marketo can be utilized as a marketing CRM by large enterprises to effectively manage and optimize their marketing activities. As a marketing automation platform, Marketo enables large enterprises to consolidate and centralize customer data, providing a comprehensive view of customer interactions and preferences. With its robust lead management and nurturing capabilities, Marketo helps large enterprises track and engage with leads throughout the customer journey, ensuring personalized and targeted marketing communications. The platform's scalability allows for managing a large volume of leads and creating complex multi-channel campaigns.
Marketo Standout Features & Integrations
Key features include robust account-based marketing capabilities, allowing businesses to target and engage specific accounts or companies rather than individual leads. This feature enables marketers to align their efforts with the goals of key accounts, personalize messaging, and coordinate marketing and sales activities. Marketo allows marketers to track and analyze campaign effectiveness, lead generation, customer engagement, and revenue attribution.
Integrations include Salesforce, Microsoft platforms, SAP, Google platforms, Facebook, LinkedIn, Level3, BrightTalk, On24, Zoom, Video, ReadyTalk, TwentyThree, GoToWebinar, and CiscoWebex. You can also connect to the Adobe Experience Cloud for additional first-party tools.
Pros and cons
Pros:
- Enterprise-grade functionality & security
- Highly customizable & scalable
- Robust account-based marketing
Cons:
- Comparatively outdated, clunky UI
- Pricing may be prohibitive for small biz
Nutshell CRM is a user-friendly and intuitive customer relationship management software designed to help businesses effectively manage their sales processes and customer interactions. With its easy-to-use interface, comprehensive sales automation features, and robust reporting capabilities, Nutshell CRM provides businesses with the tools they need to streamline sales activities and nurture customer relationships
Why I Picked Nutshell: Nutshell can be utilized as a powerful marketing CRM for B2B organizations, providing valuable features and functionalities to enhance marketing efforts. With Nutshell, B2B marketers can efficiently manage and nurture leads, track marketing campaigns, and analyze their marketing performance. The platform allows for easy lead capture and segmentation, enabling marketers to categorize and target leads based on industry, company size, or authority level. Nutshell's email marketing capabilities facilitate personalized and targeted email campaigns, while its robust reporting and analytics features provide insights into lead generation and campaign effectiveness.
Nutshell Standout Features & Integrations
Key features include unique contact management features. You can easily import contacts from any source and the team will even help you get set up. You can then add new leads via online forms, phone contacts, or even scanning a business card with your phone camera. The tool will automatically bring in data from around the web when you upload a contact. For example, it will add their social media accounts, and location.
Integrations include Intercom, Mailchimp, Outlook, PandaDoc, Quickbooks, RingCentral, Slack, Unbounce, Wufoo, Zendesk, Gmail, and Microsoft Office 365.
Pros and cons
Pros:
- Built-in collaboration tools
- Click-to-call functionality
- Unique B2B marketing focus
Cons:
- Lean training resources
- UI can be cramped & cluttered
Thryv is an all-in-one small business management software that provides communication, customer relationship management, and marketing and advertising tools.
Why I chose Thryv: This platform is robust and feature-rich, making it a good option for small businesses looking to keep their operations under one roof. It has a modular setup, with three main parts: the Command Center, the Business Center, and the Marketing Center. The Command Center is free and provides internal and external communication tools, while the Business and Marketing Centers offer CRM functionality and campaign management capabilities.
Beyond customer profiles, histories, and communications, the software also offers unique marketing and advertising tools. You can manage your business's online reputation and presence, and set up paid advertising campaigns and landing pages. Invoicing and customer portals are also among the platform's long list of features.
Thryv Standout Features & Integrations
Key features include the analytics tools provided in the marketing suite. You can track real-time analytics of your marketing and advertising campaigns, and even monitor your offline marketing efforts. The software also makes AI-powered recommendations about marketing tactics and optimizations you can implement to improve performance.
Integrations include Shopify, QuickBooks, Zoom, Mailchimp, Clover, Typeform, Gmail, Facebook Messenger, and Instagram Messenger, among others.
Pros and cons
Pros:
- Comprehensive and feature-rich
- Reputation and online presence management included
- 24/7 unlimited support with paid plans
Cons:
- Some functionalities may not be relevant for everyone
- Pricing is not transparent
Other Options
Here are a few more of the best CRM software for marketing that didn’t make the top list
- Freshworks
Chat & phone tools
- NetSuite CRM
For customizability
- monday.com
For ease of use
- HubSpot CRM
Value for price
- Pipedrive CRM
Custom sales pipeline
- Zoho CRM
For social media connections
- ClickUp
Free CRM for small teams
- Ontraport
CRM web forms
- ActiveCampaign
Mobile app
- SharpSpring
Marketing automation tools for SMBs
- amoCRM
For simple business needs
- Lucrativ
Cloud-based auto dialer
Our Selection Criteria for Marketing CRM Software
Choosing the right marketing CRM software isn’t just about ticking boxes—it’s about finding a tool that fits your team’s workflow, scales with your business, and delivers measurable results. To help you make an informed choice, we’ve broken down the key criteria into a weighted scoring system based on what really matters.
Core functionality (25% of total weighting score)
These are the essentials that every marketing CRM must deliver to be worth your investment.
- Lead management. Easily track, organize, and prioritize leads through every stage of the funnel.
- Campaign management. Plan, execute, and track marketing campaigns across channels in one central hub.
- Automation tools. Set up workflows to handle repetitive tasks like follow-ups, lead scoring, and nurturing.
- Analytics and reporting. Access actionable insights to track ROI, campaign performance, and customer behavior.
- Integration with other tools. Sync with your existing software stack, including ecommerce platforms, email marketing tools, and social media apps.
Additional features (25% of total weighting score)
These standout features separate the good CRMs from the great ones.
- Personalization capabilities. Create tailored messaging and offers based on customer behavior and preferences.
- Multichannel engagement. Manage email, social media, and other communication channels within the CRM.
- AI-driven insights. Predictive analytics to anticipate customer needs and recommend actions.
- Collaboration tools. Allow marketing teams to share notes, tasks, and updates seamlessly.
- Customer segmentation. Easily categorize your audience to target the right groups with precision.
Usability (10% of total weighting score)
Even the most feature-rich CRM is useless if it’s clunky and hard to use.
- Intuitive interface. Clean and easy-to-navigate dashboards that reduce the learning curve.
- Mobile accessibility. Access and manage your CRM on-the-go via mobile apps.
- Streamlined workflows. Enable teams to work faster by simplifying key processes like campaign creation and reporting.
Onboarding (10% of total weighting score)
The quicker your team can get up and running, the better.
- In-app tutorials. Step-by-step guidance for setting up and exploring the software.
- Knowledge base. Comprehensive documentation to answer common questions.
- Support for migration. Assistance with importing existing data into the new CRM.
Customer support (10% of total weighting score)
Because when things go wrong (and they will), you need a safety net.
- 24/7 availability. Support when you need it, not just during business hours.
- Multiple channels. Options like live chat, email, and phone support for easy access.
- Proactive outreach. Dedicated account managers or support teams to help you maximize the tool’s potential.
Value for money (10% of total weighting score)
You want ROI that justifies the investment.
- Flexible pricing plans. Options that fit your budget, from startups to enterprise-level businesses.
- Transparent costs. No hidden fees or confusing add-ons.
- Scalable features. The ability to add advanced functionality as your business grows.
Customer reviews (10% of total weighting score)
Real-world feedback can save you from unexpected surprises.
- High satisfaction ratings. Positive reviews from current users about functionality and ease of use.
- Consistent support praise. Feedback highlighting helpful and responsive customer service.
- Proven success stories. Case studies or testimonials showcasing measurable results from the CRM.
By weighing these criteria, you’ll be equipped to choose a marketing CRM that doesn’t just check the boxes but actively empowers your team to deliver better campaigns, nurture stronger relationships, and drive growth.
How to Choose Marketing CRM Software
Picking the right marketing CRM software can feel like choosing the perfect pair of shoes—it needs to fit your business, match your style, and, most importantly, get the job done.
Here’s what to keep in mind:
- Integration with existing tools. Your CRM should play nice with the software you’re already using, from email platforms to ecommerce systems. If it doesn’t, you’re signing up for headaches and workarounds.
- Scalability. Choose a CRM that can grow with your business. Look for one that works for your current needs but won’t buckle under the weight of your future plans.
- User experience. A sleek interface and intuitive design aren’t just nice-to-haves—they’re essential for keeping your team onboard and productive. No one wants to fight with clunky software.
- Automation capabilities. The whole point of a CRM is to save you time. Look for tools that can automate lead scoring, campaign management, and customer follow-ups.
- Analytics and reporting. Data-driven decisions are the backbone of effective marketing. Make sure your CRM provides easy-to-digest insights so you can track what’s working (and what’s not).
Ultimately, the best marketing CRM is the one that feels like it was designed with your business in mind. Test out a few options, lean on free trials, and ask your team what they need most.
With the right choice, you’ll turn marketing challenges into opportunities—and chaos into clarity.
Marketing CRM Software Trends
The marketing CRM world is gearing up for big changes in 2025, and ecommerce businesses are right at the center of the action. Here’s what’s coming down the pipeline:
- AI-driven predictive insights. CRMs are getting smarter, helping businesses predict customer behaviors and preferences so they can deliver the right offer at the right time.
- Deeper integration with ecommerce platforms. Tools like Shopify, WooCommerce, and BigCommerce are syncing more seamlessly with CRMs, making it easier to connect your sales and marketing efforts.
- Expansion of omnichannel capabilities. From email to SMS to social media, CRMs are beefing up support for managing campaigns across all channels without losing a beat.
- Rise of voice commerce and chat automation. Voice-activated shopping is becoming a thing, and CRMs are adapting to handle these interactions alongside chatbot-driven customer engagement.
- Focus on first-party data strategies. With third-party cookies fading away, CRMs are stepping up to help brands collect and make sense of their own customer data while staying privacy-compliant.
- Sustainability and social responsibility features. As customers care more about ethics, CRMs are rolling out features to help businesses showcase their sustainability and social responsibility initiatives.
By jumping on these trends, ecommerce businesses can sharpen their marketing strategies, build deeper customer relationships, and stay ahead of the curve in 2025.
What is Marketing CRM Software?
Marketing CRM software is the ultimate teammate for your marketing efforts.
It’s built to help you manage leads, run campaigns, and keep your customer relationships organized without breaking a sweat.
At its core, a marketing CRM centralizes your data, giving you a clear picture of your audience and their journey—from curious visitors to loyal customers.
It automates repetitive tasks, like email follow-ups and campaign scheduling, so your team can focus on crafting strategies that actually move the needle.
For ecommerce businesses, it’s the tool that turns marketing chaos into clarity.
Whether you’re looking to personalize outreach, track ROI, or just stop feeling like you’re constantly playing catch-up, a good marketing CRM gives you the structure and insights to make it all happen.
Features of Marketing CRM Software
The right marketing CRM software isn’t just a tool—it’s the backbone of your marketing strategy. It should do the heavy lifting, keep your campaigns organized, and give you the insights you need to crush your goals.
Here are the features you can’t afford to skip:
- Lead tracking and management. Know exactly where every lead is in your sales funnel, so no potential customer falls through the cracks.
- Campaign automation. Automate the repetitive stuff—like follow-ups, social posts, and email sequences—so your team can focus on the big picture.
- Customer segmentation. Easily group your audience into categories based on their behavior, demographics, or preferences, making your campaigns feel less generic and more personal.
- Multichannel marketing. Juggle email, social media, SMS, and more from one platform without losing your sanity.
- Analytics and reporting. Get crystal-clear insights into what’s working (and what isn’t) with dashboards and performance reports that even non-data nerds can understand.
- Integration capabilities. Make sure it plays nice with your existing tools—ecommerce platforms, email software, social media apps—so you’re not piecing together a Franken-system.
- Personalization tools. Deliver content and offers that make your customers feel like you “get” them. It’s like a magic wand for customer loyalty.
- A/B testing. Experiment with different campaign strategies to figure out what clicks (and what tanks) without wasting your budget.
- Mobile access. Keep tabs on your campaigns from anywhere because marketing doesn’t stop just because you left the office.
- Collaboration features. Give your team the tools to share notes, assign tasks, and work together seamlessly—no more “Who’s working on this?” Slack messages.
With these features, your marketing CRM won’t just support your strategy—it’ll amplify it, making your team more efficient, your campaigns more impactful, and your results impossible to ignore.
Benefits of Marketing CRM Software
Marketing CRM software isn’t just about keeping your campaigns organized—it’s about transforming the way you connect with your audience, optimize workflows, and drive results.
Here’s how it can make a real difference for your ecommerce business:
- Boosted lead conversions. With tools to track, segment, and nurture leads, you’ll turn more prospects into paying customers without extra effort.
- Enhanced personalization. Tailor campaigns to individual customer preferences, making your messaging more engaging and less “meh.”
- Streamlined marketing workflows. Automate repetitive tasks and keep your team focused on strategy instead of drowning in busywork.
- Better decision-making. Access real-time analytics and insights to quickly spot what’s working, what’s not, and where to pivot.
- Increased customer retention. Build stronger relationships with tools that help you deliver value at every stage of the customer journey.
- Seamless team collaboration. Empower your team to work smarter, not harder, with tools for task sharing, notes, and updates all in one place.
- Improved ROI tracking. Easily measure the success of your campaigns so you can spend more on what works and cut what doesn’t.
- Scalability. Whether you’re a small business or scaling up fast, the right CRM grows with you, adapting to your evolving needs.
By investing in marketing CRM software, you’re not just buying a tool—you’re equipping your team with the ability to create smarter campaigns, build deeper customer connections, and drive meaningful growth.
Cost & Pricing of Marketing CRM Software
Marketing CRM software comes in a range of pricing tiers to accommodate businesses of all sizes and budgets. Factors influencing pricing include the number of users, feature sets, customization options, and integration capabilities.
Here's a breakdown of typical pricing tiers and what they offer:
| Plan Type | Average Price per User/Month | Common Features Included | Best For |
|---|---|---|---|
| Free | $0 | Basic contact management, limited email marketing, simple lead tracking, and basic reporting. | Startups, freelancers, small teams |
| Basic | $12 - $25 | All Free features, plus enhanced contact management, email templates, basic automation, and integration with essential tools. | Small to medium-sized businesses |
| Professional | $30 - $65 | All Basic features, plus advanced automation, customizable dashboards, detailed analytics, and multi-channel marketing support. | Growing businesses with expanding needs |
| Enterprise | $70 - $150+ | All Professional features, plus custom integrations, advanced security, dedicated account management, and extensive customization options. | Large enterprises with complex requirements |
Additional costs to consider
- Implementation fees: Some providers charge for initial setup and training.
- Add-ons and integrations: Advanced features or third-party integrations may incur additional costs.
- Support services: Premium support options can add to the overall expense.
When selecting a marketing CRM, align the features and pricing with your business's current needs and future growth plans. Many platforms offer scalable solutions, allowing you to upgrade as your requirements evolve.
Marketing CRM FAQs
Question time!
Do I need technical expertise to use a marketing CRM?
Not really! Most marketing CRMs are designed to be user-friendly, even if you’re not a tech wizard. They come with intuitive interfaces and plenty of onboarding resources to help you get started. That said, if you’re diving into advanced features like custom integrations or detailed analytics, you might need a little help from someone tech-savvy. But for the basics? You’ve got this.
Can I use a marketing CRM to track ROI for my campaigns?
Absolutely. One of the biggest perks of a marketing CRM is its ability to show you what’s working (and what’s not). From tracking how many leads a campaign brought in to calculating customer acquisition costs, CRMs take the guesswork out of ROI. With real-time reporting and clear dashboards, you can prove to your team—or your boss—that your strategies are paying off.
Is there a big difference between free and paid CRM tools?
It’s the classic “you get what you pay for” situation. Free CRMs are great for getting started—they handle basic contact management and simple campaigns. But once you’re ready to level up with automation, advanced analytics, and integrations, paid tools are worth the investment.
Think of it like upgrading from a basic toolkit to a professional-grade setup—it makes a huge difference when the stakes are higher.
What’s the typical learning curve for adopting a marketing CRM?
It depends on the CRM and your team’s familiarity with similar tools. Many platforms include tutorials, walkthroughs, and support to get you up and running in no time.
For simple setups, you’re looking at a few days. For more complex systems with customizations, it might take a few weeks. The key is to pace yourself—focus on learning the must-have features first before diving into all the bells and whistles.
How can a marketing CRM help with customer retention?
Retention is where marketing CRMs shine. By keeping track of customer preferences, purchase histories, and engagement patterns, CRMs make it easy to send personalized follow-ups, exclusive offers, and loyalty rewards.
Add automation to the mix, and you can stay top-of-mind without breaking a sweat. It’s like having a personal assistant that ensures your customers feel valued and keep coming back for more.
Other Ecommerce Marketing Software Reviews
Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.
- Ecommerce Marketing Tools
- Marketing Resource Management Software
- Ecommerce Content Marketing Platforms
- Ecommerce Email Marketing Software
- Marketing Automation Software
- Marketing Attribution Software
It’s Time to Let the CRM Take the Wheel
Marketing doesn’t have to feel like an impossible balancing act.
The right marketing CRM turns chaos into clarity, giving you the tools to manage leads, run campaigns, and actually enjoy seeing the results of your hard work.
Whether you’re just starting out or scaling to new heights, a CRM is the teammate you didn’t know you needed.
Now’s the time to ditch the spreadsheets, simplify your workflows, and focus on building meaningful customer connections that grow your business.
Because let’s face it—no one’s impressed by a marketer juggling chainsaws. They’re impressed by results.
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