Le 10 Migliori Piattaforme di Commercio Headless per il 2026

Wix Headless is a solution that separates the frontend and backend components of your website, allowing you to use any frontend deployment platform while leveraging Wix’s backend services. This means you can manage various business operations like ecommerce, bookings, and events from a single, flexible dashboard. 

Why I Picked Wix: You can handle orders, inventory, shipping, and finances all in one place. This centralized approach simplifies business operations, making it easier to keep track of various aspects of your online store without juggling multiple tools or platforms. I also like the ability to sell across multiple channels, such as Facebook and Instagram, using Wix's secure payment systems and optimized checkout processes. This broadens your reach and potential customer base, allowing you to tap into different markets.

Wix Standout Features & Integrations

Key features include a headless CMS that enables you to create and manage content from a backend dashboard, organizing it into collections and connecting it to your user interface for easy updates without accessing the site editor. The headless bookings feature allows flexible booking options based on location and availability, appointment scheduling, staff calendar synchronization, and automated reminders. Additionally, the headless events feature lets you create and manage events, sell tickets, and collect RSVPs.

Integrations include Klaviyo, Easyship, AfterShip, Privy, SoundCloud, Mailchimp, Importify, Cart2Cart, Dropbox, Google Drive, AdScale, 123FormBuilder, JivoChat, Meta for Business, and Eventbrite.

Subbly is a subscription-first commerce platform with AI features that help businesses manage and grow their subscription-based services. It offers a range of tools and features, including funnel and bundle builders, website creation, and migration assistance, as well as unique selling points such as native AI capabilities and full ownership of business data.

Why I Picked Subbly: I chose Subbly for headless ecommerce platforms because it offers a comprehensive solution tailored specifically for subscription-first businesses. Subbly stands out due to its native AI capabilities, designed to maximize revenue and improve customer retention. Additionally, Subbly's all-in-one platform eliminates the need for multiple plugins or complex systems, making it a more streamlined choice for businesses looking to simplify their operations.

Subbly Standout Features & Integrations

Key features include its all-in-one platform, native AI capabilities, and its ability to cater to a wide range of subscription-based businesses. Additionally, the platform offers extensive customization options, cost-savings tools, and real-time visitor tracking to help businesses grow their subscription-based revenue and make informed decisions about their online presence.

Integrations include Twilio, Zapier, Intercom, Mailchimp, Google Analytics, Zendesk, Hotjar, Drip, Klaviyo, Facebook, ChartMogul, and TaxJar.

Rierino is a modular, headless ecommerce platform designed to empower businesses with intelligent orchestration across various channels and regions. Its cloud-agnostic, open architecture offers flexibility in customization and deployment, allowing businesses to adapt to changing market demands. 

Why I Picked Rierino: Its dynamic product cataloging allows for limitless customization, bundling options, and real-time updates. This means you can tailor your product offerings to meet specific customer needs and keep your inventory fresh and relevant. Additionally, Rierino's platform supports omnichannel journeys, blending web, mobile, and in-store interactions. This ensures that your customers have a consistent and engaging experience, regardless of how they choose to shop.

Rierino also offers integrated cart management and payment workflows, which come with configurable terms and visual flow orchestration. This feature simplifies the financial aspects of your ecommerce operations, making transactions smoother for both you and your customers. The platform even provides real-time personalization, delivering curated recommendations and context-aware content.

Rierino Standout Features & Integrations 

Key features include dynamic product and pricing tools that support bulk imports, intelligent data checks, and custom promotions, allowing you to manage your inventory and pricing strategies effectively. The platform also offers customizable order fulfillment and returns processes, supporting bulk orders, reordering, and ERP integrations, which can streamline your supply chain operations.

Integrations include Adyen, Mastercard, Stripe, Amazon Web Services, Google Cloud Platform, Microsoft Azure, MongoDB, Algolia, Elastic, Odoo, SAP, and Twilio.

BigCommerce is an ecommerce platform allowing businesses to create custom-made digital storefronts. It provides users powerful tools for managing customer relationships, order management, product catalogs, and promotions. The user-friendly drag-and-drop editor makes it simple for users to customize their ecommerce storefronts.

Why I Picked BigCommerce: BigCommerce is a great open source choice for businesses due to its endless scalability, extensive customization options, and strong developer community support, allowing businesses to create highly tailored and scalable ecommerce solutions on their own terms.

BigCommerce's built-in content management system makes it easy for users to create and publish content on their digital storefronts. With headless commerce, businesses can quickly launch new products, add new features, and optimize their sites in real-time without worrying about technical issues or coding knowledge requirements. Its digital experience platforms allow merchants to increase customer engagement with dynamic, personalized experiences regardless of their device or channel.

BigCommerce Standout Features & Integrations 

Key features include an open API and several available SDKs for developers to quickly and easily spin up projects, making it an ideal choice for businesses looking to launch an integrated ecommerce experience. The platform’s front-end frameworks allow users to create and customize the customer-facing part of their online store. Features such as intelligent storefront search, A/B testing capabilities, machine learning-driven recommendations, real-time analytics, and tracking help facilitate optimization across all channels.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

Shopify’s headless ecommerce system lets you separate your frontend design from backend infrastructure, which enables you to publish to any channel and make any device a platform for your brand. There is an extensive knowledge base that will solve basic queries, as well as an active community forum.

Why I Picked Shopify: Shopify is a great choice for usability and ease of use due to its intuitive interface, user-friendly design, and extensive documentation, making it accessible for users with varying levels of technical expertise to easily set up and manage their online stores.

The headless commerce functionality provides total creative control across all touchpoints to deliver a cohesive customer experience. You can use your business software and content management systems to engage customers through custom storefronts like kiosks, wearables, vending machines, and billboards. It can also help you speed up your site performance with a web app that reacts like a native mobile app.

Shopify Standout Features & Integrations 

Key features include its extensive App Store, offering a wide range of third-party applications and integrations. This marketplace allows users to enhance their online stores with unique features and functionalities, ranging from marketing and sales tools to customer support and inventory management solutions. The vast selection of apps caters to various business needs, empowering users to customize and extend the capabilities of their Shopify stores in a way that is unparalleled in the industry.

Integrations include Stocky, Apple Business Chat, Oberlo, Google Sheets, Mailchimp, Wave, Airtable, Slack, and 3k other vital business management apps. The product integrates smoothly with all the major marketplaces like Amazon and eBay.

OroCommerce comes from the same leadership team that built Magento and focuses on solutions for the B2B industry. Having said that, the platform can be customized to fit any B2B, B2B2C, B2B2B, and B2C ecommerce need. It operates on an open source philosophy and has a vibrant community that is constantly supporting each other.

Why I Picked OroCommerce: OroCommerce is a great choice for wholesalers due to its robust B2B features, including advanced pricing and catalog management, flexible workflows, and support for complex order fulfillment processes, allowing wholesalers to efficiently manage their operations and cater to the specific needs of B2B customers.

OroCommerce’s inventory management features let you conduct multi-website and multi-warehouse management. You can personalize catalogs and adjust pricing as well. OroCommerce lets you take your brand to the web and mobile with a platform that supports both headless ecommerce and traditional ecommerce. It integrates with CRM apps (such as Salesforce) and ERP apps (such as SAP) seamlessly.

OroCommerce Standout Features & Integrations 

Key features include its advanced pricing and catalog management capabilities specifically designed for B2B wholesalers. It allows businesses to set up complex pricing structures, including negotiated pricing, volume-based discounts, customer-specific pricing, and contract-based pricing. Additionally, the platform offers extensive catalog management features such as tiered product pricing, configurable products, and custom catalogs, enabling wholesalers to efficiently manage their product offerings and tailor pricing strategies to meet the diverse needs of their B2B customers.

Integrations include Akeno, Epicor, SAP, Oracle, Infor, Microsoft Dynamics, and additional options using their Rest API, import/export engine, and using SFTP.

Adobe Experience Manager (AEM) is a comprehensive and enterprise-grade content management solution that empowers organizations to create, manage, and deliver personalized and engaging digital experiences across multiple channels. With its robust features, seamless integration with other Adobe products, and powerful content authoring capabilities, AEM is a leading choice for businesses seeking a scalable and customizable platform to deliver exceptional digital experiences.

Why I Picked Adobe Experience Manager: Adobe Experience Manager customer analytics is a powerful feature that provides businesses with deep insights into customer behavior, preferences, and engagement across digital channels. By leveraging data collected from various touchpoints, it enables businesses to analyze and understand customer journeys, segment audiences, and personalize experiences.

Adobe Experience Manager (AEM) serves as an excellent headless ecommerce solution by seamlessly integrating with popular ecommerce platforms, allowing businesses to leverage the powerful content management capabilities of AEM while utilizing the commerce functionalities of their preferred ecommerce system. AEM's headless architecture enables the separation of content and presentation layers, providing flexibility for front-end development and enabling businesses to deliver consistent, personalized, and immersive shopping experiences across multiple channels.

Adobe Experience Manager Standout Features & Integrations 

Key features include dynamic media capabilities, allowing businesses to deliver rich and immersive digital experiences. Its powerful Digital Asset Management (DAM) functionality includes advanced image and video processing, smart cropping, automatic format conversion, and dynamic rendition generation. Plus, they have Experience Fragments in Adobe Experience Manager provide a unique and innovative way to create reusable content components. Businesses can create fragments that encapsulate specific sections of content or experiences and reuse them across multiple channels and touchpoints. 

Integrations include Amazon SNS connection, BrightEdge Content Optimizer, ExactTarget, Facebook Connect, Generic Analytics Snippet, Microsoft Translator, Pushwoosh Connection, Salesforce, Twitter, YouTube, and other popular systems and services.

Contentful is a next-generation content-focused platform that works with a decoupled infrastructure and agile workflows meant to reduce time to market. It enables teams to unify content in a single hub and structure it for any digital channel. There is extensive documentation, user guides, and a supportive community to help you find your way.

Why I Picked Contentful: Contentful is a great choice for agile workflows due to its headless architecture, flexible content modeling, and powerful API, enabling rapid iteration, seamless collaboration between teams, and easy integration with various front-end technologies.

Using open APIs and strong integration capabilities, it can structure the content for multiple platforms and channels.It has an intuitive user interface and support for multiple spaces. This can be helpful for organizations that need separate projects for development, staging, or production.

Contentful Standout Features & Integrations 

Key features include a robust and highly customizable Rich Text Editor that allows content editors to create and format content with a wide range of options, including text styles, embedded media, links, and more. Unlike many other CMS platforms, Contentful's RTE offers a highly extensible and flexible approach, enabling developers to create custom extensions and integrations tailored to specific content requirements, providing a unique level of control and creativity.

Integrations include Dropbox, Jira, Google Analytics, Commercetools, and other similar business tools.

Commercetools is an omnichannel ecommerce platform that leverages headless ecommerce technology to create the foundation for evolutionary ecommerce architecture. It offers a point of sale functionality via cloud deployment. Its cutting-edge API approach powers retailers to create brand awareness by creating engaging customer experiences across multiple channels and also future-proof for emerging channels.

Why I Picked Commercetools: Commercetools has a big focus on scalability, in that they provide a microservices-based architecture, which sets it apart from traditional monolithic commerce platforms. By breaking down the commerce functionality into independent and scalable microservices, Commercetools offers exceptional agility and scalability, allowing businesses to evolve and adapt their commerce ecosystems rapidly. This unique approach enables organizations to add, remove, or modify individual microservices without disrupting the entire commerce system.

Overall, the solution contains all the important functions needed to run an ecommerce business, with the capabilities to constantly evolve and add new features. In terms of inventory management, Commercetools has features for tracking inventory, adjusting inventory, returns management, and multi-store management.

Commercetools Standout Features & Integrations 

Key features include its API-first architecture, which places the API at the core of its platform. This unique approach allows for unparalleled flexibility and extensibility, enabling developers to build custom commerce solutions and integrations tailored to their specific needs. The API-first approach empowers businesses to deliver commerce experiences across various touchpoints, including web, mobile, IoT, voice, and more, while ensuring seamless scalability and agility.

Integrations include Contentstack, Cybersource, and Frontastic. It also works out of the box with DXPs and front-end CMS systems like Bloomreach and Adobe Experience Cloud.

Elastic Path is an API-first commerce platform that empowers businesses to create flexible, personalized, and seamless commerce experiences across various touchpoints. With its headless architecture and extensive API capabilities, Elastic Path enables businesses to innovate, adapt, and deliver unique commerce solutions tailored to their specific needs.

Why I Picked Elastic Path: Elastic Path's dynamic catalog management tools provide businesses with robust capabilities to efficiently manage and organize their product catalogs. With flexible product modeling, businesses can create and configure complex product structures, variations, and relationships. Elastic Path's dynamic catalog management tools allow businesses to easily update and modify product information, attributes, pricing, and inventory across multiple channels.

Elastic Path excels as a headless ecommerce platform by offering an API-first approach, enabling businesses to decouple the front-end presentation layer from the commerce backend. This allows for greater flexibility in front-end development, seamless integration with various touchpoints, and the ability to deliver personalized and consistent commerce experiences across channels.

Elastic Path Standout Features & Integrations 

Key features include advanced revenue optimization capabilities, leveraging machine learning algorithms to dynamically optimize pricing, promotions, and offers in real-time. This unique feature allows businesses to maximize revenue by automatically adjusting pricing strategies based on customer behavior, market conditions, and business objectives, delivering personalized and optimized commerce experiences while driving conversions and increasing profitability.

Integrations include Advanced Commerce GrapheneHC, Ayden, Algolia, AWS Cognito, Authorize.net, Avalara, Braintree, Braze, Card Connect, Constructor.io, Covio, Google Merchant Center, Paypal, OpenAI, and other popular ecommerce, development, and content tools.