14 Mejores Alternativas a HubSpot en 2026
Lista corta de alternativas a HubSpot
¿Qué es HubSpot?
HubSpot es una plataforma de gestión de relaciones con clientes (CRM) basada en la nube que ayuda a las empresas a gestionar las actividades de ventas, marketing y atención al cliente en un solo lugar. Ofrece herramientas para la gestión de contactos, email marketing, seguimiento de leads, flujos de trabajo automatizados y análisis. HubSpot es utilizado ampliamente por equipos que buscan centralizar la información de los clientes, automatizar tareas rutinarias y mejorar la colaboración entre departamentos. Su diseño escalable soporta empresas de todos los tamaños, desde startups hasta grandes corporaciones.
Por Qué Confiar en Nuestras Reseñas de Software
Hemos estado probando y revisando software y servicios de retail y comercio electrónico desde 2021. Como expertos minoristas, sabemos lo crítico y difícil que es tomar la decisión correcta al seleccionar un software. Invertimos en una investigación profunda para ayudar a nuestra audiencia a tomar mejores decisiones de compra de software. Hemos probado más de 2,000 herramientas para diferentes casos de uso en finanzas y contabilidad, y escrito más de 1,000 reseñas completas de software. Descubre cómo mantenemos la transparencia y nuestra metodología de revisión.
Resumen de las mejores alternativas a HubSpot
Esta tabla comparativa resume los detalles de precios de mis principales selecciones de alternativas a HubSpot CRM para ayudarte a encontrar la mejor opción para tu presupuesto y necesidades empresariales.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for low-code customization | Free demo + free trial available | From $40/user/month (billed annually) | Website | |
| 2 | Best for enterprise data security | Free demo available | Pricing upon request | Website | |
| 3 | Best for small business automation | 14-day free trial + free demo available | From $299/2 users/month | Website | |
| 4 | Best for on-premise deployment options | 14-day free trial + free demo available | From $30/user/month (billed annually) | Website | |
| 5 | Best for advanced workflow automation | 30-day free trial + free plan available | From $25/user/month (billed annually) | Website | |
| 6 | Best for intuitive user interface | 21-day free trial + free demo available | From $9/user/month (billed annually) | Website | |
| 7 | Best for omnichannel customer support | Free trial + free demo available | From $19/agent/month (billed annually) | Website | |
| 8 | Best for visual sales pipelines | 14-day free trial available | From $14/user/month (billed annually) | Website | |
| 9 | Best for built-in communication suite | Free plan + 15-day free trial + free demo available | From $49/organization/month (billed annually) | Website | |
| 10 | Best for integrated telephony features | Free plan available | From $8.99/user/month | Website |
Reseñas de alternativas a HubSpot
A continuación están mis resúmenes detallados de las mejores alternativas a HubSpot que forman parte de mi lista corta. Mis reseñas ofrecen una visión detallada de las características, integraciones y precios de cada plataforma para ayudarte a encontrar la mejor para ti.
If you need a CRM platform that adapts to your unique workflows, Creatio is worth a look. This solution is built for teams that want to design and automate sales, marketing, or service processes without heavy IT involvement. Unlike HubSpot, Creatio stands out for its low-code customization tools, letting you tailor the platform to fit complex or evolving business needs.
Why Creatio Is a Good HubSpot Alternative
For teams that want a CRM platform they can truly shape to their business, Creatio offers a level of low-code customization that’s hard to match. I picked Creatio because it lets you build custom workflows, forms, and dashboards using visual design tools, so you don’t need to rely on developers for every change. The platform also supports process automation, allowing you to map out and automate complex sales, marketing, or service processes as your needs evolve. If you’re looking for a CRM that adapts to your organization’s unique requirements, Creatio gives you the flexibility to do just that.
Creatio Key Features
Some other features in Creatio that may interest CRM buyers include:
- Lead Management Tools: Capture, qualify, and track leads through every stage of the sales funnel.
- Omnichannel Communication: Manage customer interactions across email, phone, chat, and social media from one platform.
- Document Flow Automation: Automate document approvals, versioning, and storage within the CRM.
- Advanced Analytics and Reporting: Build custom dashboards and generate detailed reports on sales, marketing, and service activities.
Creation Integrations
Integrations include Salesforce, Microsoft 365, Google Workspace, and Zapier.
Pros and Cons
Pros:
- Highly customizable visual workflows
- All-in-one sales marketing and service
Cons:
- Occasional lag with large data sets
- Initial setup takes significant time
For organizations with strict data security and compliance needs, Oracle offers a CRM platform built for enterprise-scale protection. This solution is designed for large businesses in regulated industries that need advanced controls over customer data, privacy, and access. Unlike HubSpot, Oracle’s CRM tools are deeply integrated with its security, identity management, and audit capabilities, helping teams manage sensitive information with confidence.
Why Oracle Is a Good HubSpot Alternative
When enterprise data security is your top priority, Oracle stands out as a CRM platform built for organizations with complex compliance and privacy requirements. I picked Oracle because it offers advanced security features like granular user permissions, end-to-end encryption, and detailed audit trails that help protect sensitive customer data. The platform also supports industry-specific compliance standards, making it a strong fit for businesses in finance, healthcare, and other regulated sectors. If your team needs a CRM that prioritizes data protection at every level, Oracle delivers capabilities that go beyond what HubSpot provides.
Oracle Key Features
Some other Oracle CRM features that may interest enterprise buyers include:
- AI-Powered Sales Forecasting: Generate predictive sales forecasts using machine learning models built into the platform.
- Integrated Marketing Automation: Design, launch, and track multi-channel marketing campaigns from within the CRM.
- Customer Data Enrichment: Automatically update and enhance customer records with external and internal data sources.
- Mobile CRM App: Access customer information, manage tasks, and update records from any mobile device.
Oracle Integrations
Integrations include Microsoft Outlook, Google Workspace, Slack, LinkedIn, Dropbox, and SAP.
Pros and Cons
Pros:
- Global security and compliance
- Deep industry-specific configurations
- Advanced AI for predictive sales leads
Cons:
- Customization requires expert technicals
- High cost is prohibitive for small firms
Keap is built for small businesses that want to automate sales and marketing without a steep learning curve. It’s especially useful for service-based businesses and solo entrepreneurs who need CRM and email marketing automation tools in one place. Unlike HubSpot, Keap puts advanced automation features and payment tools front and center, making it easier to nurture leads and manage client workflows.
Why Keap Is a Good HubSpot Alternative
For small businesses that want to automate repetitive tasks, Keap offers a focused approach that’s different from HubSpot. I picked Keap because its built-in automation tools let you set up follow-up emails, appointment reminders, and lead nurturing sequences without extra add-ons. The platform also includes invoicing and payment collection features, so you can manage client billing alongside your sales pipeline. If you’re looking for a CRM that puts automation and client management at the core, Keap is a strong alternative.
Keap Key Features
Some other features in Keap that may interest CRM buyers include:
- Contact Segmentation: Organize contacts into lists based on tags, behaviors, or custom fields.
- Landing Page Builder: Create and publish landing pages directly from the platform.
- SMS Marketing: Send text message campaigns to leads and clients from within Keap.
- Appointment Scheduling: Allow clients to book meetings using a built-in calendar tool.
Keap Integrations
Integrations include QuickBooks, Zapier, Mailchimp, Shopify, and Stripe.
Pros and Cons
Pros:
- Includes landing pages and SMS tools
- Dedicated customer success manager
- Visual drag-and-drop campaign builder
Cons:
- Price scales quickly as contacts grow
- Mandatory one-time onboarding fee
If your business needs a CRM platform that can be deployed and managed on-premise, Act! offers a flexible alternative to cloud-only solutions. This tool is a strong fit for organizations with strict data residency, privacy, or IT control requirements. Unlike HubSpot, Act! gives you the option to host your CRM environment locally, supporting businesses that need to keep customer data in-house.
Why Act! Is a Good HubSpot Alternative
For teams that need full control over their CRM environment, Act! stands out by offering on-premise deployment options that cloud-based platforms like HubSpot don’t provide. I picked Act! because it lets businesses manage customer data on their own servers, which is important for organizations with strict data residency or compliance requirements. The platform also supports advanced user access controls and customizable security settings, giving IT teams more oversight. If your business needs to keep sensitive information in-house, Act! delivers flexibility that’s hard to find in most modern CRM solutions.
Act! Key Features
Some other features in Act! that may interest CRM buyers include:
- Integrated Email Marketing: Create, send, and track email campaigns directly from the CRM platform.
- Opportunity Tracking: Monitor sales opportunities and manage deal stages within a centralized dashboard.
- Customizable Dashboards: Build personalized dashboards to visualize sales, marketing, and customer data.
- Calendar and Activity Management: Schedule meetings, set reminders, and track tasks for your team.
Act! Integrations
Integrations include Microsoft Office, Outlook, QuickBooks, Slack, Dropbox, and Evernote.
Pros and Cons
Pros:
- Offline access with desktop sync
- Strong Outlook and Office integration
- Highly customizable layouts and fields
Cons:
- Phone support costs extra for basics
- Frequent performance lags and crashes
Salesforce is a CRM software built for businesses that need advanced workflow automation and deep customization. It’s a strong fit for large teams or organizations with complex sales processes and multiple integrations. If you’re looking for a solution that can handle intricate automations and scale with your operations, Salesforce stands out from HubSpot and other CRM platforms.
Why Salesforce Is a Good HubSpot Alternative
What sets Salesforce apart as a HubSpot alternative is its advanced workflow automation capabilities. You can design complex, multi-step sales and service processes using Salesforce’s Flow Builder, which lets you automate tasks, approvals, and notifications across your organization. I appreciate how its automation tools support custom triggers and branching logic, making it easier to adapt to unique business requirements. For teams that need to orchestrate sophisticated workflows beyond what HubSpot offers, Salesforce delivers the flexibility and depth you’re looking for.
Salesforce Key Features
Some other Salesforce features that may interest CRM buyers include:
- Customizable Dashboards: Build real-time dashboards to visualize sales, marketing, and support data in ways that fit your team’s needs.
- Lead Scoring: Use built-in tools to automatically prioritize leads based on engagement and likelihood to convert.
- Mobile App: Access and update CRM data on the go with Salesforce’s dedicated mobile application for iOS and Android.
- AppExchange Marketplace: Extend your CRM with thousands of third-party apps and integrations available through Salesforce’s AppExchange.
Salesforce Integrations
Integrations include Slack, Mailchimp, Google Workspace, Microsoft Outlook, Evernote, and HubSpot.
Pros and Cons
Pros:
- Top-tier reporting and visual analytics
- Scales from tiny teams to global firms
- Powerful AI for lead scoring and sales
Cons:
- Support is often slow or ticket-based
- Cluttered UI can slow down daily tasks
Freshworks is designed for teams that want a CRM platform with a clean, intuitive interface. It’s a strong fit for sales and support teams that need to onboard quickly and manage customer relationships without a steep learning curve. Unlike HubSpot, Freshworks puts a clear focus on usability, making it easier for users to navigate features and keep daily tasks organized.
Why Freshworks Is a Good HubSpot Alternative
If you’re looking for a CRM that prioritizes a straightforward, user-friendly experience, Freshworks is worth considering. I picked Freshworks because its dashboard design, drag-and-drop deal management, and guided setup make it easy for teams to get started and stay organized. The platform’s visual sales pipeline and contextual customer data panels help users focus on the right leads and actions without getting lost in cluttered menus. For businesses that want a CRM with a clear, approachable interface, Freshworks offers a refreshing alternative to more complex platforms like HubSpot.
Freshworks Key Features
Some other features in Freshworks that may appeal to CRM buyers include:
- AI-Powered Lead Scoring: Automatically prioritize leads based on engagement and likelihood to convert.
- Built-In Phone and Email Integration: Make calls and send emails directly from the CRM platform.
- Workflow Automation: Set up rules to automate repetitive sales and support tasks.
- Customizable Reports and Dashboards: Create tailored views and analytics to track team and individual performance.
Freshworks Integrations
Integrations include Mailchimp, Slack, Google Workspace, Freshsales, Microsoft Outlook, Zoho CRM, Salesforce, and HubSpot.
Pros and Cons
Pros:
- Free version for up to three users
- Built-in phone and email in one screen
- Freddy AI scores leads and predicts wins
Cons:
- Custom reporting takes time to master
- Big price jump from Growth to Pro plan
Retailers and ecommerce teams looking to unify customer conversations across every channel may want to consider Zendesk. This platform is designed for businesses that need to manage support requests from email, chat, social, phone, and more—all in one place. Unlike HubSpot, Zendesk specializes in omnichannel support, helping your team deliver consistent service no matter where customers reach out.
Why Zendesk Is a Good HubSpot Alternative
If your business needs to manage customer support across multiple channels, Zendesk is built specifically for that purpose. I picked Zendesk because it brings together email, live chat, social media, and phone support into a single workspace, making it easier for teams to track and resolve issues no matter where customers reach out. The platform also offers unified ticketing and automated routing, so you can prioritize and assign requests efficiently. For organizations focused on delivering consistent, high-quality support across every touchpoint, Zendesk offers capabilities that go beyond what most CRM platforms provide.
Zendesk Key Features
Some other features in Zendesk that may interest CRM buyers include:
- Customizable Help Center: Build a branded self-service portal with FAQs and knowledge base articles.
- AI-Powered Chatbots: Automate responses and handle common customer questions using built-in AI tools.
- Customer Satisfaction Surveys: Collect feedback directly after support interactions to monitor service quality.
- Role-Based Access Controls: Set permissions and manage access for different team members within the platform.
Zendesk Integrations
Integrations include Microsoft Teams, ActiveCampaign, Slack, Mailchimp, HubSpot, Salesforce, and Shopify.
Pros and Cons
Pros:
- Easy to set up for small sales teams
- Smart lists for lead and deal tracking
- Robust mobile app for sales on the go
Cons:
- Limited email marketing automation capabilities
- Higher cost compared to simple CRM tools
Sales-focused teams looking for a CRM with a highly visual approach to deal management will find Pipedrive appealing. The platform is built around customizable pipelines that make it easy to track, update, and prioritize deals at every stage. Unlike HubSpot, Pipedrive puts pipeline visibility and hands-on control at the center of the user experience.
Why Pipedrive Is a Good HubSpot Alternative
For teams that want a CRM centered on visual deal tracking, Pipedrive offers a clear advantage. I picked Pipedrive because its drag-and-drop sales pipelines let users see every deal’s status at a glance and quickly update progress. The platform’s customizable pipeline stages and color-coded deal indicators help sales teams focus on the right opportunities and avoid bottlenecks. If you need a CRM that puts pipeline management front and center, Pipedrive is a strong alternative to HubSpot.
Pipedrive Key Features
Some other features in Pipedrive that may interest CRM buyers include:
- Email Sync and Tracking: Connect your email account to send, receive, and track emails directly within the CRM.
- Activity Reminders: Set up reminders for calls, meetings, and follow-ups to keep deals moving forward.
- Sales Reporting and Forecasting: Access detailed reports and sales forecasts to monitor team performance and pipeline health.
- Marketplace Integrations: Connect with a wide range of third-party apps for marketing, support, and productivity.
Pipedrive Integrations
Integrations include Mailchimp, Trello, Google Workspace, Microsoft Outlook, Slack, Zapier, QuickBooks, Xero, Asana, and HubSpot.
Pros and Cons
Pros:
- Top-tier syncing for email and calendar
- Great mobile app for sales on the go
- Smart automation for repetitive tasks
Cons:
- Limited support for post-sale support
- Marketing tools cost extra as add-ons
Teams looking for a CRM that doubles as a full-featured communication hub may want to consider Bitrix24. This platform combines CRM tools with built-in chat, video calls, and project management, making it a fit for businesses that prioritize internal collaboration alongside customer management. Unlike HubSpot, Bitrix24 puts real-time team communication and task coordination at the center of its CRM experience.
Why Bitrix24 Is a Good HubSpot Alternative
If your team needs a CRM that also supports daily communication, Bitrix24 is worth a close look. I picked Bitrix24 because it offers built-in chat, video conferencing, and group workspaces directly inside the CRM, so your team can collaborate without switching tools. The platform also includes shared calendars and document management, which help keep everyone aligned on client activities and internal projects. For businesses that want customer management and team communication in one place, Bitrix24 stands out as a practical HubSpot alternative.
Bitrix24 Key Features
Some other features in Bitrix24 that may interest CRM buyers include:
- Sales Funnel Visualization: Track leads and deals through customizable pipeline stages.
- Web Form Builder: Create and embed forms for lead capture on your website.
- Task and Project Management: Assign tasks, set deadlines, and monitor project progress within the platform.
- Contact Center Integration: Manage customer interactions across email, phone, social media, and live chat from one dashboard.
Bitrix24 Integrations
Integrations include Mailchimp, Slack, Google Workspace, Microsoft Outlook, and Shopify.
Pros and Cons
Pros:
- Built-in telephony and video calls
- Powerful project and task management
- Massive free plan with unlimited users
Cons:
- Frequent bugs and system performance lags
- Support responses can be very slow
If your team needs built-in telephony alongside CRM features, Agile CRM is worth a look. It’s designed for sales and support teams that want to manage calls, contacts, and deals from a single platform. Unlike HubSpot, Agile CRM offers native telephony tools that help you track, record, and automate calls without relying on third-party add-ons.
Why Agile CRM Is a Good HubSpot Alternative
Agile CRM stands out for teams that need integrated telephony features built directly into their CRM platform. You can make, receive, and log calls from within the system, eliminating the need for separate phone software or manual call tracking. I like that Agile CRM also supports call recording and automated call workflows, which help sales and support teams stay organized and responsive. If your business relies on phone communication as part of your customer management process, Agile CRM offers capabilities that HubSpot doesn’t natively provide.
Agile CRM Key Features
Some other Agile CRM features that may interest CRM buyers include:
- Marketing Automation: Set up email campaigns, web pop-ups, and autoresponders to nurture leads automatically.
- Contact Management: Store, segment, and manage all your customer data in one place.
- Deal Tracking: Visualize and update deal stages using a drag-and-drop sales pipeline.
- Appointment Scheduling: Allow customers to book meetings directly through integrated calendar tools.
Agile CRM Integrations
Integrations include Google Workspace, Outlook, Shopify, Facebook, and LinkedIn.
Pros and Cons
Pros:
- Built-in telephony and social tools
- Visual drag-and-drop automation builder
- Affordable entry-level pricing plans
Cons:
- Occasional bugs and performance lags
- Notoriously slow customer support
Otras alternativas a HubSpot
Aquí tienes algunas alternativas adicionales a HubSpot que no entraron en mi lista corta, pero que aún vale la pena revisar:
- Insightly
For project management integration
- monday CRM
For team collaboration tools
- Apptivo
For customizable app integrations
- Less Annoying CRM
For straightforward contact management
Criterios de selección de alternativas a HubSpot
Al seleccionar las mejores alternativas a HubSpot para incluir en esta lista, consideré las necesidades habituales y los puntos de dolor de los compradores relacionados con productos de plataformas de gestión de relaciones con clientes (CRM), como la optimización de la interacción multicanal con el cliente y la automatización de ventas. También utilicé el siguiente marco para mantener mi evaluación estructurada y justa:
Funcionalidad principal (25% de la puntuación total)
Para ser consideradas en esta lista, cada solución debía cumplir con estos casos de uso comunes:
- Almacenar y organizar información de contacto de clientes
- Rastrear oportunidades de ventas y etapas de los negocios
- Registrar y gestionar comunicaciones con los clientes
- Asignar y monitorear tareas para los integrantes del equipo
- Generar informes básicos de ventas y actividades
Características destacadas adicionales (25% de la puntuación total)
Para ayudar a acotar aún más la competencia, también busqué funciones únicas, tales como:
- Herramientas de comunicación integradas como chat o telefonía
- Automatización avanzada de flujos de trabajo y disparadores
- Calificación o predicción de leads basada en inteligencia artificial
- Cuadros de mando e informes personalizables
- Gestión de proyectos o tareas integrada
Usabilidad (10% de la puntuación total)
Para valorar la facilidad de uso de cada sistema, tomé en cuenta lo siguiente:
- Navegación simple e intuitiva
- Diseño de interfaz limpia y moderna
- Organización lógica de funciones y menús
- Mínimos clics para completar tareas comunes
- Rendimiento responsivo en todos los dispositivos
Incorporación (10% de la puntuación total)
Para evaluar la experiencia de incorporación de cada plataforma, consideré lo siguiente:
- Disponibilidad de recorridos paso a paso por el producto
- Acceso a videos de formación y documentación
- Plantillas predefinidas para flujos de trabajo comunes
- Chatbots o asistentes de configuración guiada en la aplicación
- Webinars de incorporación en vivo o grabados
Atención al Cliente (10% de la puntuación total)
Para evaluar los servicios de atención al cliente de cada proveedor de software, consideré lo siguiente:
- Múltiples canales de soporte como chat, correo electrónico y teléfono
- Disponibilidad de atención 24/7 o en horarios extendidos
- Acceso a una base de conocimientos con función de búsqueda
- Capacidad de respuesta y utilidad del personal de soporte
- Foros comunitarios o grupos de usuarios
Relación Calidad-Precio (10% de la puntuación total)
Para evaluar la relación calidad-precio de cada plataforma, consideré lo siguiente:
- Estructura de precios transparente y predecible
- Variedad de funciones incluidas en cada nivel de precios
- Disponibilidad de un plan gratuito o prueba gratis
- Flexibilidad para escalar hacia arriba o abajo según necesidad
- Sin tarifas ocultas ni cargos sorpresa
Opiniones de Clientes (10% de la puntuación total)
Para conocer el nivel general de satisfacción del cliente, consideré lo siguiente al leer las opiniones de los usuarios:
- Consistencia en los comentarios positivos entre plataformas
- Elogios o quejas recurrentes sobre funciones específicas
- Problemas reportados sobre fiabilidad o tiempos de inactividad
- Calidad del soporte y servicio postventa
- Disposición de los usuarios a recomendar el producto
¿Por Qué Buscar una Alternativa a HubSpot?
Aunque HubSpot es una buena opción como plataforma de gestión de relaciones con clientes (CRM), existen varias razones por las que algunos usuarios buscan soluciones alternativas. Puede que estés buscando una alternativa a HubSpot porque…
- Necesitas una personalización más avanzada para flujos de trabajo o campos
- Tu equipo requiere herramientas integradas de gestión de proyectos o comunicación
- Buscas una solución de menor coste para un gran número de usuarios
- Tu empresa opera en regiones donde el soporte de HubSpot es limitado
- Necesitas una integración más profunda con software específico del sector
Si alguno de estos puntos te resulta familiar, has llegado al lugar adecuado. Mi lista contiene varias opciones de plataformas de gestión de relaciones con clientes (CRM) mejor adaptadas para equipos que enfrentan estos retos con HubSpot y buscan soluciones alternativas.
Características Clave de HubSpot
Aquí tienes algunas de las características principales de HubSpot, para que puedas comparar y contrastar con lo que ofrecen las alternativas:
- Gestión de contactos y prospectos
- Seguimiento del embudo de ventas y gestión de oportunidades
- Automatización de marketing y campañas de correo electrónico
- Herramientas integradas de chat en vivo y chatbots
- Paneles de control y reportes personalizables
- Seguimiento de tareas y actividades para equipos de ventas
- Integración con aplicaciones y servicios populares
- Base de conocimientos y gestión de tickets para soporte al cliente
- Automatización de flujos de trabajo para procesos de ventas y marketing
- Aplicación móvil para acceso sobre la marcha