As 10 melhores plataformas gratuitas de comércio eletrónico para PME em 2026

As 24 melhores plataformas de comércio eletrónico gratuitas, analisadas

1. 

   1

   Ecwid

   Best ecommerce platform for user friendliness

   • Not available
   • From $5/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ecwid is a super easy to use, free ecommerce platform with instant site-building boasting over 70 different website templates to choose from. On the free plan, you have the ability to add a store to any website as well as to sell simultaneously on multiple sites.

   Why I Picked Ecwid: You can connect directly to popular social media advertising suites for promotions and marketing; although actual selling through Instagram and Facebook is limited to paid plan subscribers only. For website hosting options, Ecwid works on WordPress, Wix, Squarespace, Joomla, Blogger, and Tumblr. You can also connect it to Facebook Pixel and/or Apple Pay (via Stripe) for additional functionality. Additional integrations unlock with a paid plan. It comes with a mobile responsive shopping cart so customers can shop from their phones.

   Ecwid Standout Features and Integrations

   Features that make them worthy of a place on this list include omnichannel selling across every platform you can imagine (Facebook, Google, Amazon, ShopApp) and 50+ marketing app integrations like Google Tag Manager, Intercom, and HelpfulCrowd. One thing to be mindful of is that many of their integrations cost extra. However, you may save those costs in shipping fees, as Ecwid offers group Discount Shipping Labels for USPS.

   Integrations are extensive and include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Many others are available by connecting a paid Zapier account. 

   What's Free: Ecwid is free to use for 10 products and a website store (no social media).

   Pros and Cons

   Pros:

   • 50+ marketing app integrations
   • Supports 130 currencies
   • Multichannel selling support

   Cons:

   • Limited analytics tools
   • Lean SEO and marketing features
   Learn more about Ecwid:

   • Check out Ecwid on their website
   • Read my in-depth review of Ecwid
   • Explore best alternatives to Ecwid
2. 

   2

   nopCommerce

   Best open source ASP.NET-based shopping cart

   • Free plan + free demo available
   • Pricing upon request

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   NopCommerce is a beginner-friendly, open-source ecommerce platform that is based on ASP.NET. The product can be hosted with the user’s web hosting service or a product partner of NopCommerce. In terms of inventory management, the product has abandoned cart recovery, product catalog, and listings.

   Why I Picked NopCommerce: NopCommerce is a feature-rich and customizable ecommerce platform that stands out for its robust functionality and flexibility. It offers a comprehensive set of tools for managing products, inventory, and customer data, along with powerful marketing and promotional capabilities. The platform also supports multiple payment gateways and shipping providers, ensuring smooth transactions and efficient order fulfillment. NopCommerce is an open-source solution, which means it benefits from an active community of developers who contribute plugins, themes, and extensions to enhance its functionality.

   NopCommerce Standout Features & Integrations

   Features include multi-store capabilities, allowing businesses to manage multiple online stores from a single admin panel. This is particularly beneficial for businesses operating multiple brands or catering to different markets, as it streamlines the management process and reduces complexity. NopCommerce also has a built-in blogging engine, enabling businesses to create and manage a content-rich blog alongside their ecommerce store. 

   Integrations include Cart Discount, Wish List, Paypal, Venmo, Ecomail, and other options like iOS and Android apps and access to their Web API that charge a one-time fee to use.

   What's Free: NopCommerce is free to download either with or without the source code.

   Pros and Cons

   Pros:

   • 100% open source solution
   • Active developer support community
   • Great customer support

   Cons:

   • Few free templates
   • Admin settings hard to navigate
   Learn more about nopCommerce:

   • Check out nopCommerce on their website
3. 

   3

   PrestaShop

   Best free ecommerce platform for MVP testing

   • 14-day free trial
   • Pricing upon request

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   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   PrestaShop enables startups to test their MVP with a fully-functional online store for free. The product allows you to edit the software according to your custom needs. It covers all basics like customizing the store, processing payments, managing the store, and more. It is a great fit for small businesses looking to get into ecommerce.

   Why I Picked PrestaShop: PrestaShop is a powerful and versatile ecommerce platform. One of its key strengths lies in its flexibility and customization options. PrestaShop provides a modular architecture that allows users to tailor their online store to their specific needs, from product management and catalog customization to shipping and payment options. It also offers a wide range of responsive and visually appealing themes to create a professional-looking storefront. Additionally, it supports multiple languages, currencies, and international shipping, making it ideal for businesses targeting a global audience.

   PrestaShop Standout Features and Integrations

   Features include a comprehensive multi-store management system, allowing businesses to operate and manage multiple online stores from a single backend interface. This feature is particularly advantageous for enterprises with diverse product lines or international operations. PrestaShop also has a robust and active community of developers and users who contribute to its extensive marketplace of modules and themes.

   Integrations include HubSpot, QuickBooks, Salesforce, Zoho CRM, Xero, and many more. Additional integrations are also available by connecting a paid Zapier account.

   What's Free: PrestaShop is completely free to download and use.

   Pros and Cons

   Pros:

   • Modular architecture
   • Open source platform
   • Wide range of modules and themes

   Cons:

   • Technical expertise required
   • Lean official documentation
   Learn more about PrestaShop:

   • Check out PrestaShop on their website
4. 

   4

   OpenCart

   Best marketplace for add-ons and extensions

   • Free plan + 14-day trial available
   • From $99/month

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   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   OpenCart is a free, open-source platform for your ecommerce business with a marketplace of 13 000+ additional extensions (some free and some paid). This tool lets you manage multiple store locations through one interface with the ability to customize each site and pricing schema. You can upload product images and tag variants, whether it’s according to size, color, or other differentiating indicators.

   Why I Picked OpenCart: OpenCart is a great ecommerce platform to use due to its combination of user-friendly features, scalability, and flexibility. It offers a straightforward setup process and an intuitive admin interface, making it accessible for beginners while still providing advanced customization options for experienced users. OpenCart provides a wide range of extensions and themes to enhance the functionality and design of online stores, allowing businesses to tailor their ecommerce site to their specific needs. Additionally, it supports multi-store functionality, enabling businesses to manage multiple stores from a centralized admin panel. 

   OpenCart Standout Features and Integrations

   Features include a straightforward and lightweight architecture, making it a fast and efficient e-commerce platform. Its streamlined design ensures quick loading times and optimal performance, contributing to a smooth and responsive user experience. Secondly, OpenCart provides a robust multi-store functionality, allowing businesses to manage multiple stores from a single admin interface.

   Integrations are available through the extensions marketplace and include WordPress, Mailchimp, Zoho, and Zendesk.

   What's Free: OpenCart is free to use and open source.

   Pros and Cons

   Pros:

   • Mobile/tablet responsive
   • Easy to add modules
   • Multiple payment gateways

   Cons:

   • No screening for what's added to the apps marketplace
   • Confusing admin interface
   Learn more about OpenCart:

   • Check out OpenCart on their website
5. 

   5

   Wix

   Best for customizable ecommerce templates

   • Free plan + 14-day free trial + free demo available
   • From $17.77/month (billed annually)

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wix is an all-in-one ecommerce platform that enables you to create, manage, and grow your online store. With Wix, you can reach customers across multiple channels and devices.

   Why I Picked Wix: I picked Wix because it gives you the tools you need to start your online store with its customizable website templates that cater to different industries and its AI website builder that can help you get started quicker. I also like that you have control over key aspects of running an online store, like inventory, shipping, and fulfillment. You can manage stock levels, set low-inventory alerts, and offer product variations like size and color. Shipping tools let you set rules, print shipping labels, and show real-time rates at checkout.

   Wix Standout Features and Integrations

   Features include a mobile-optimized shopping experience, allowing customers to browse and purchase products seamlessly on their smartphones and tablets. Wix also provides automated sales tax calculations, helping you stay compliant with tax regulations without manual effort. Additionally, the platform offers customizable email marketing campaigns, enabling you to engage with your audience and promote products effectively.

   Integrations include Klaviyo, Easyship, AfterShip, Privy, SoundCloud, Mailchimp, Importify, Cart2Cart, Dropbox, Google Drive, AdScale, 123FormBuilder, JivoChat, Meta for Business, and Eventbrite.

   What's Free: Wix offers a 14-day free trial for new users.

   Pros and Cons

   Pros:

   • Comprehensive inventory management tools
   • AI website builder and extensive templates
   • Mobile app for on-the-go store management

   Cons:

   • Limited flexibility in switching templates after site creation
   • Transaction fees may apply depending on the payment provider
   Learn more about Wix:

   • Check out Wix on their website
   • Explore best alternatives to Wix
6. 

   6

   Magento Open Source

   Best open source ecommerce platform

   • Free to use
   • Free to use

   Visit Website

   

   Magento, now Adobe Commerce, is an open-source ecommerce platform from Adobe. It comes with features like catalog management, integrated checkout, shipping, payment, site search, and other important features needed to take your ecommerce business off the ground. Magento also gives you the ability to create multilingual sites.

   Why I Picked Adobe Commerce: The Adobe Commerce open source edition can handle all of your ecommerce basics and you can level up to their (paid) commercial plan if you ever find yourself needing to scale quickly. One downside of the app is that the more customizations/add-ons you implement, the slower your site tends to run. For a free ecommerce platform, that’s not a dealbreaker—just keep your extensions lean!

   Adobe Commerce Standout Features & Integrations

   Features worth checking out include is its capability to handle multi-brand companies with diverse product catalogs, even when catering to vastly different audiences such as B2B and B2C. This flexibility allows businesses to efficiently manage and showcase their offerings to various target markets. Another standout feature is the built-in PWA Studio, which empowers users to create and launch progressive web apps for their online stores. With PWA Studio, businesses are guided through the process of building selling apps that prioritize performance optimization and responsive design.

   Integrations include over 3,700 paid and free options, like EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, Quickbooks, SendCloud, and Stripe.

   What's Free: Adobe Commerce open source is free to use with some feature limitations compared to their commercial plan.

   Pros and Cons

   Pros:

   • Can handle extensive catalogs
   • Extensive customization options
   • Integration with Adobe's DXP tools

   Cons:

   • Higher cost than many
   • Steep learning curve
   Learn more about Magento Open Source:

   • Check out Magento Open Source on their website
7. 

   7

   WooCommerce

   Best free ecommerce platform for WordPress

   • Free plan available
   • From $25/month

   Visit Website

   

   WooCommerce is a fully customizable ecommerce platform that’s built-in WordPress. It offers product listing, catalog management, and configurable shipping options. Since it’s completely open-source, there are no limits to your bandwidth. You can add unlimited products and take unlimited users.

   Why I Picked WooCommerce: WooCommerce works out of the box with different payment gateways and payment methods like Stripe, PayPal, and ShipStation. This gives customers the option to buy from you using their debit or credit card. Support is available via extensive step guide documentation. One catch is that it does not provide hosting on its own—you will have to choose from a free or paid WordPress plan.

   WooCommerce Standout Features and Integrations

   Features that make WooCommerce worthy of consideration include event-based marketing, like automatic abandoned cart recovery notifications and customized communications around birthdays, holidays, or membership anniversaries. They also have rewards and incentive programs that you can choose from to build VIP lists or affiliate opportunities. WooCommerce also boasts a large and active community of developers and users, which means there are a lot of resources, plugins, and themes available to enhance the platform's functionality and design.

   Integrations include Affirm Payments, Amazon Pay, Facebook, GoCardless, Google Analytics, PayPal, ShipStation, Stamps.com, Stripe, and other tools you already use.

   What's Free: WooCommerce is completely free to use with a WordPress.com domain name. A non-WP URL will cost you extra (through WordPress, not WooCommerce).

   Pros and Cons

   Pros:

   • Vast extension, plug-in library
   • Integrates with existing WordPress
   • Open source and extensibility

   Cons:

   • Requires WordPress site
   • Does not provide hosting
   Learn more about WooCommerce:

   • Check out WooCommerce on their website
   • Explore best alternatives to WooCommerce
8. 

   8

   Zendrop

   Best for dropshipping

   • Free account available
   • Free to use

   Visit Website

   

   Zendrop connects online merchants and dropshippers with reliable suppliers. Use this to filter out unreliable suppliers in platforms like AliExpress that burden merchants with long shipping times and nonexistent customer support.

   Why I Picked Zendrop: Zendrop promises fast and trackable shipping as well as custom branding on packages based on your brand aesthetics. The product enables auto-fulfillment of orders. The US fulfillment allows ordering in bulk and fulfillment of physical products via US warehouses. This cuts down shipping time by 2-5 days. Ecommerce analytics can be studied via a real-time reporting dashboard. Support is available via live chat and email.

   Zendrop Standout Features & Integrations

   Features include a range of additional services to support businesses, such as private labeling and customized packaging options. This allows businesses to create a unique and branded experience for their customers, enhancing their brand identity and customer satisfaction. They have features and connections to facilitate dropshipping services, as well. This is unique as not a lot of ecommerce platforms have this baked in from the get-go.

   Integrations include Shopify, WooCommerce, and CommerceHQ.

   What's Free: Zendrop is free forever. Certain advanced functionality is limited to their paid plan.

   Pros and Cons

   Pros:

   • Excellent customer support
   • Quick order processing
   • Dropshipping capable

   Cons:

   • Additional cost for express shipping
   • Few integrations available
   Learn more about Zendrop:

   • Check out Zendrop on their website
   • Read my in-depth review of Zendrop
9. 

   9

   Cube Cart

   Best for checkout cart customizations

   • 14-day free trial
   • From $30/month

   Visit Website

   

   CubeCart is a free ecommerce script with a full list of features to sell online with ease. Its open-source software license comes with unlimited orders, products, and categories. The ecommerce script also has features like coupons, gift certificates, gift cards, quick shipping, and quotes.

   Why I Picked CubeCart: CubeCart comes with bulk product price updates, bulk product category management, catalog search with advanced search, stock control on product options with SKUs, and other nuanced features needed for efficient product management. Cube Cart works out of the box with PayPal, Stripe, Authorize.net, LiveChat, Smarttarget, and other similar apps.

   CubeCart Standout Features & Integrations

   Features include built-in support for digital product sales, allowing businesses to sell downloadable files or virtual products effortlessly. This feature is particularly beneficial for businesses that offer software, e-books, or other digital goods, as CubeCart handles the delivery and security of these products.

   Integrations include PayPal, Stripe, SagePay, 2Checkout, Adyen, BitcoinZ, Epay, Square, Stripe, AddShoppers, Age Verification, Back in Stock Notification, and BPOINT. Some integrations may incur additional costs.

   What's Free: CubeCart is free to use and open source, except if you go for its cubecart store product. Professional technical support costs money but you can get around this using their community forums and knowledge base.

   Pros and Cons

   Pros:

   • Many free out-of-the-box features
   • Easy to use and intuitive
   • Tons of payment gateway integrations

   Cons:

   • Much community support is outdated
   • Free templates could be nicer
   Learn more about Cube Cart:

   • Check out Cube Cart on their website
10. 

    10

    IM Creator

    Best for NGOs & non-profits

    • Free plan available
    • From $8 /month

    Visit Website

    

    IM Creator offers highly professional and sleek-looking templates supported by a building block-based interface. It offers a seamless process of choosing a design, customizing it according to your brand aesthetics, connecting to a domain, and publishing it. It comes with automatic text resizing (look, mom, no hands!), free custom email solution, and more. The templates provide you with sleek UX which can be great for SEO.

    Why I Picked IM Creator: IM Creator has both selling and inventory management options. In terms of inventory management, it has cataloging, data import/export, and order management. In terms of support, there is a knowledge base and documentation to get your queries answered. IM Creator integrates with Mailchimp, Paypal, and other common ecommerce operations software. Overall, this can be a good upgrade from your existing website if you focus on ecommerce operations.

    IM Creator Standout Features & Integrations

    Features include a strong emphasis on visual design and creative freedom. With its intuitive drag-and-drop interface and customizable templates, users can easily create visually stunning and unique online stores without the need for coding skills. Plus, IM Creator integrates ecommerce functionality seamlessly with its website builder, providing a cohesive experience. Users can add an online store section to their website effortlessly.

    Integrations include Mailchimp and Paypal.

    What's Free: IM Creator is free to use for students, artists, and nonprofits. Apply on their site to see if you qualify.

    Pros and Cons

    Pros:

    • Offers templates by business type
    • Inventory management included
    • Excellent and easy web design

    Cons:

    • Few integrations available
    • Only free for certain entities
    Learn more about IM Creator:

    • Check out IM Creator on their website