10 Melhores Plataformas de Comércio Eletrónico Multicanal para 2026

O melhor software de comércio eletrónico multicanal, analisado

1. 

   1

   eDesk

   Best for unifying customer communication

   • 14-day free trial + free demo available
   • From $45/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   eDesk gives your ecommerce support team a single place to manage every customer conversation from all the places you sell — whether that’s major marketplaces like Amazon, Shopify stores, or social channels — with AI tools to help sort, respond to, and prioritize messages so your team can focus on customer experience and growing revenue.

   Why I Picked eDesk

   I picked eDesk for its ability to unify customer communication from multiple platforms into a single inbox, which is crucial for businesses managing numerous sales channels. The platform's AI-powered sentiment analysis helps prioritize urgent inquiries, ensuring that your team addresses the most critical issues first. Additionally, automated ticket translation allows businesses to cater to international customers without the language barrier, making eDesk a versatile choice for global eCommerce operations.

   eDesk Key Features

   In addition to its unified inbox and AI capabilities, eDesk offers:

   • Pre-Sales Support: Enables your team to assist potential customers before purchase, enhancing conversion rates.
   • Collision Detection: Prevents multiple agents from responding to the same query, improving team coordination.
   • Automated Ticket Routing: Directs inquiries to the appropriate agent based on skill and availability, optimizing response times.
   • Performance Reporting: Provides insights into team metrics and customer satisfaction, helping you identify areas for improvement.

   eDesk Integrations

   Integrations include Amazon, eBay, Walmart, Shopify, Magento, WhatsApp, Facebook, Instagram, and TikTok.

   Pros and Cons

   Pros:

   • Pulls order history into support tickets so agents have full context.
   • AI suggests replies and automates ticket categorization based on ticket content.
   • Centralizes all customer messages from marketplace channels into one shared inbox.

   Cons:

   • Doesn’t deeply support voice/phone support channels natively.
   • Reporting and analytics, while present, can be less customizable than more enterprise dashboards.
   Learn more about eDesk:

   • Check out eDesk on their website
2. 

   2

   Web.com

   Best for small businesses

   • Free demo
   • $29.99/month

   Visit Website

   Customer Rating:4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Web.com is an all-in-one website builder that targets small business owners and startups. Its biggest selling point is that it works quite well at helping users build their DIY website or ecommerce store, with no feature bloat.

   Why I Picked Web.com: One of Web.com’s biggest advantages is how easy it is to use, even for non-technical or novice users. It utilizes a row-based drag-and-drop function in its robust website editor, which means you can easily add and rearrange elements within a template to customize the page you’re designing. Web.com’s website and online store builder don’t have many advanced features, but they do cover all the essentials such as ecommerce reporting, secure payment options, and purchase order management, as well as bulk editing and advanced SEO tools for multichannel ecommerce.

   Web.com standout features & integrations

   The standout features include robust built-in SEO tools and an AI-powered content generator. The SEO controls allow you to optimize your store for better online visibility, with settings for page titles, meta descriptions, and social sharing. The AI Writer tool adds an extra layer of convenience by helping you generate professional-quality website copy, blog articles, and even social media content in just a few clicks—perfect for busy small business owners who need quick, impactful results.

   Integrations include Facebook, Instagram, Amazon, eBay, Etsy, Walmart, Google Ads, Buy with Google, Bonanza, FBA, QuickBooks Online, Xero, and more.

   Pros and Cons

   Pros:

   • Comprehensive & flexible multi-channel inventory
   • Tons of international marketplace connections
   • Simple drag-and-drop website builder

   Cons:

   • Can't switch site templates
   • No free plan or trials
   Learn more about Web.com:

   • Check out Web.com on their website
3. 

   3

   BigCommerce

   Best multi-channel platform for marketing & SEO

   • 15-day free trial
   • From $39/month

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   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   BigCommerce is an all-in-one ecommerce platform that allows users to build their online store from scratch. It provides users with the tools they need to create a successful ecommerce presence. Businesses can easily customize their store with templates and themes, add payment options such as PayPal or credit cards, and manage inventory in real time.

   Why I Picked BigCommerce: BigCommerce comes with several marketing tools that help users grow their businesses. The platform offers integrated email marketing tools such as abandoned cart notifications and customer segmentation. They can also use BigCommerce’s built-in analytics suite to track key performance metrics such as sales figures, traffic sources, and conversion rates. Additionally, the platform integrates with popular third-party marketing solutions like AdWords and Facebook Ads so that companies can efficiently manage campaigns across multiple channels from one central location. 

   BigCommerce standout features & integrations

   The standout features are its advanced product management capabilities and seamless multichannel selling options. You can create detailed product variations, set pricing rules for discounts, and customize descriptions to match your branding needs.

   BigCommerce also simplifies multichannel sales by allowing you to sync and manage your product listings on platforms like Amazon Marketplace and eBay directly from your dashboard. Additionally, its secure payment processing solutions support over 25 currencies, ensuring global accessibility for your customers while keeping their data safe.

   Integrations include LiveChat, ShipStation, Mailchimp, QuickBooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, HubSpot, Klaviyo, Shopgate, Printify, and more. With its extensive app marketplace, you can tailor your store’s functionality to suit your business needs.

   Pros and Cons

   Pros:

   • Flexible product pricing rules
   • Robust inventory management tools
   • Integrated payment processing, 25+ currencies

   Cons:

   • Steep learning curve
   • Muddy API documentation
   Learn more about BigCommerce:

   • Check out BigCommerce on their website
4. 

   4

   Adobe Commerce

   Best ecommerce digital experience platform (DXP)

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adobe Commerce is an advanced and comprehensive ecommerce platform that offers businesses a powerful set of tools to create, manage, and optimize online stores, providing a seamless shopping experience for customers while enabling merchants to efficiently handle their digital storefronts.

   Why I PIcked Adobe Commerce: Adobe Commerce distinguishes itself as an exceptional multichannel ecommerce platform through its unified experience that integrates various sales channels seamlessly. It offers adaptable customization options to ensure consistent branding across platforms and omnichannel capabilities that synchronize inventory and promotions.

   The platform also stands out for its advanced AI-powered personalization, robust analytics for data-driven decision-making, and efficient centralized management of operations. Additional strengths include its support for mobile commerce, seamless integration with third-party tools, a strong focus on security and scalability, and an active community that fosters innovation and provides valuable resources.

   Adobe Commerce standout features & integrations

   The standout features include its ability to support multi-brand companies with diverse product catalogs, making it a powerhouse for businesses targeting both B2B and B2C audiences. This flexibility ensures seamless management of varying offerings across different market segments.

   Another highlight is the built-in PWA Studio, which simplifies the creation of progressive web apps for online stores. With guided workflows, businesses can design apps that excel in performance optimization and responsive design, delivering a cutting-edge shopping experience.

   Integrations include over 3,700 paid and free options, such as EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, QuickBooks, SendCloud, and more. The extensive integration marketplace ensures that businesses can customize their tech stack to meet their unique needs.

   Pros and Cons

   Pros:

   • Integration with Adobe's DXP tools
   • Extensive customization options
   • Can handle huge and growing catalogs

   Cons:

   • Steep learning curve
   • Higher cost than many
   Learn more about Adobe Commerce:

   • Check out Adobe Commerce on their website
   • Read my in-depth review of Adobe Commerce
5. 

   5

   Ecwid

   Best for ease of use

   • Not available
   • From $5/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ecwid by Lightspeed is a multichannel ecommerce software that allows you to sell your products on multiple platforms. It's a tool that's designed to help businesses of all sizes manage their online stores across various channels, including websites, social media platforms, and marketplaces like Amazon and eBay. It's a pretty handy tool if you're looking to expand your online presence and reach more customers.

   Why I Picked Ecwid: I chose Ecwid by Lightspeed because it offers a lot of flexibility and control over your online store. You can customize your store's design, manage your inventory, and track your sales all from one place. Plus, it's super easy to use. Even if you're not tech-savvy, you can set up your store and start selling in no time. Ecwid offers a mobile app that lets you manage your store on the go. You can add new products, process orders, and even chat with customers directly from your phone. It also offers a variety of payment options, so your customers can choose the one that's most convenient for them. And if you're selling physical products, you'll appreciate the shipping management feature, which lets you print shipping labels and track packages right from your dashboard.

   Another standout feature is the marketing tools. Ecwid by Lightspeed offers a suite of tools to help you promote your store and attract more customers. You can create email marketing campaigns, set up a loyalty program, and even use SEO tools to improve your store's visibility on search engines.

   Ecwid by Lightspeed standout features & integrations

   The standout features include its omnichannel selling capabilities and extensive marketing app integrations. With Ecwid, you can sell on virtually any platform—whether it’s Facebook, Google, Amazon, or even your own branded app with ShopApp.

   For marketing, Ecwid supports over 50 integrations, including tools like Google Tag Manager, Intercom, and HelpfulCrowd, to streamline promotions and customer engagement. While some integrations come with extra costs, Ecwid helps offset expenses by offering group discount shipping labels for USPS, saving money on logistics.

   Integrations include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Additional integrations are available through Zapier with a paid account, giving you flexibility to expand your store’s functionality.

   Pros and Cons

   Pros:

   • No setup or transaction fees
   • Multi-channel selling
   • Free plan available

   Cons:

   • Limited customization options
   • Phone support locked to highest plans
   Learn more about Ecwid:

   • Check out Ecwid on their website
   • Read my in-depth review of Ecwid
   • Explore best alternatives to Ecwid
6. 

   6

   Shopify

   Best customer service

   • 3-day free trial + free demo available
   • From $29/month (billed annually)

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Shopify Plus helps bring point of sale and ecommerce under one umbrella, making it an omnichannel retailer. The tool helps bring click-and-collect customers to your store with features for in-store and curbside pickups. Vice versa, it can remind customers of their in-store favorites with email carts, thus giving an unprecedented online shopping experience. When a product is not available, the tool can still enable a sale by offering the option of buying in-store and shipping to the customer at a later date.

   Why I picked Shopify: Shopify Plus is known in the industry for its stability and comes with a streamlined content management system. The analytics can track store visits, conversions, average order value, and more. The product integrates with Apple Business Chat, Google Sheets, Oberlo, Airtable, Slack, and marketplaces like Amazon and eBay. Also, no matter where customers buy from, they can return or exchange in the retail store. The tool also lets users track inventory, export/import inventory through CSV files, adjust inventory, and other important inventory management tasks. Its headless feature enables flexibility by making your business available via mobile devices and voice-powered technology.

   Shopify Plus standout features & integrations

   The standout features include its customizable orders dashboard, allowing you to track key metrics with drill-down analytics for specific products, product groups, or sales channels. Shopify’s built-in 3PL services make scaling simple, while the Flow workflow tool streamlines automation for repetitive tasks and bulk actions.

   Additionally, the Shopify mobile app empowers you to move, monitor, and manage inventory, scan items, and perform counts effortlessly. Features like self-serve returns, easy refunds, and discounted return labels further simplify shipping and fulfillment operations, making it a well-rounded solution for busy retailers.

   Integrations include Facebook, Instagram, Google, Pinterest, Google Analytics, Walmart, Skubana, EzySlips, Xero, Kissmetrics, Wish Marketplace, Newegg Marketplace, Shogun, Tophatter, Heyday, PageFly, and hundreds more. Shopify also offers an expansive app marketplace to further tailor your store’s functionality.

   Pros and Cons

   Pros:

   • Multiple customizable templates + themes
   • In-depth inventory management
   • User-friendly platform

   Cons:

   • Monthly fee + transaction fees can add up
   • Some plugins cost extra
   Learn more about Shopify:

   • Check out Shopify on their website
   • Read my in-depth review of Shopify
   • Explore best alternatives to Shopify
7. 

   7

   Channable

   Best for data-driven companies

   • Free trial available
   • From $79 per month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Channable helps with feed management by optimizing the feed to accommodate the biggest ecommerce channels. Channable helps you implement over 2500 price comparison websites, marketplaces, and affiliate programs, and generate ads for Microsoft Advertising and Google Ads.

   Why I Picked Channable: Channable is great for managing product feeds, automating PPC campaigns, and fully integrating with marketplaces. The product creates and manages qualitative feeds on more than 2500 different price comparison websites, marketplaces, and existing affiliate networks. Channable helps you rapidly create product categories, as well as apply powerful rules to filter and modify products. Its integrated API connections enable you to push product listings to all the mainstream marketplaces with automatic order syncing.

   Channable standout features & integrations

   The standout features include its advanced product feed management and PPC optimization capabilities. Using pre-built feed templates, you can seamlessly showcase products across multiple marketplaces, advertising platforms, and price comparison sites, all while keeping your listings updated in real time. Channable also allows you to quickly set up and customize ads, campaigns, and keywords directly from your product feed, eliminating the complexities of meeting diverse platform requirements or manually updating listings.

   Integrations include Amazon, eBay, Facebook, Google Ads, Instagram, Walmart, Adform, AliExpress, AdRoll, BigCommerce, Bing, Indeed, Kijiji, Lightspeed, Magento, Neuvoo, and many more. Its robust integration options ensure streamlined operations and maximum reach across various ecommerce channels.

   Pros and Cons

   Pros:

   • Great customer support team
   • Flexible if/wne rules for product feed management
   • 2500+ price connectors and integrations

   Cons:

   • No versioning system for product/feed changes
   • Focus on ease-of-use over depth-of-coverage
   Learn more about Channable:

   • Check out Channable on their website
8. 

   8

   Wix

   Best for design customizability

   • Free plan + free demo available
   • From $35.54/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wix is a regular in our best ecommerce platform series, you can use Wix to sell on multiple channels like Facebook, Instagram, eBay, and so on. Your inventory will be synced automatically across all these channels so you can hit the ground running. Users can also sell on other marketplaces like Amazon, Google Shopping, and third-party apps like AdScale and InkFrog. Wix allows you to create multilingual sites so you can cover the entire global market.

   Why I Picked Wix: Wix stands out as an exceptional multi-channel ecommerce marketplace platform due to its user-friendly interface, extensive customization options, and seamless integration of online store management with various sales channels. Its intuitive drag-and-drop website builder empowers businesses to create visually appealing online stores effortlessly. The website builder comes with 500 beautiful templates to create a modern site that converts. The artificial design intelligence tool drives on insightful questions to automate the site design process. What truly sets Wix apart is its ability to connect and synchronize sales across multiple channels, including social media, marketplaces, and offline locations, streamlining inventory management and order processing.

   Wix Standout Features & Integrations 

   Key features that make Wix eCommerce worth checking out include their AI-generating website tool and access to 500+ designer-made templates (some with additional costs) to get a store put together and running fast, even if you are a beginner in this space. Custom functionality with APIs means you can plug in virtually any other software (think: abandoned cart recovery, advanced omnichannel marketing, and sales lead management) so long as you have the technical knowledge to do so.

   Integrations include 123FormBuilder, AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, SoundCloud, and others.

   Pros and Cons

   Pros:

   • Sell and host online events
   • Intuitive and user-friendly interface
   • Extensive app marketplace

   Cons:

   • Convoluted pricing ($27/month for ecomm)
   • Free plan has Wix ads
   Learn more about Wix:

   • Check out Wix on their website
9. 

   9

   LS Retail

   Best for scalability & modularity

   • Free demo available
   • Pricing upon request

   Visit Website

   

   LS Retail is a unified retail management system offering state-of-the-art POS, financials (Microsoft ERP), store operations, inventory, supply chain management, and ecommerce under one roof. The POS terminals support both keyboard and touch screen products, and they are easy to set up. You can use it to track sales, stock level, and productivity in real-time across all your multiple sales channels.

   Why I Picked LS Retail: Be it dropshipping, ecommerce platforms, or mobile apps, you can see and monitor synced data across all channels. It can be deployed as a vertical software for Business Central/Microsoft Dynamics NAV, making the solution more competent and sought after. The UI/UX is user-friendly, and applications are easy to implement. In terms of customization, it has widespread configuration facilities, with the ability to hide features for some users, making the app deploy truly as your own. It also has features for configuring pricing, offers, and promotions fairly easily.

   LS Retail standout features & integrations

   The standout features include industry-specific solutions designed for retail, hospitality, pharmaceuticals, and forecourt operations. LS Retail’s retail solution integrates robust POS and inventory management tools to optimize sales and streamline stock control.

   In hospitality, it handles everything from table reservations to menu management, delivering a seamless customer experience. For pharmaceuticals, the platform ensures compliance with prescription handling and secure POS systems. Forecourt solutions are tailored for fuel retailers, with features to manage fuel sales and convenience store operations.

   Integrations include Adobe Commerce, Shopify, and other platforms via the LS Retail ecommerce API. This API enables third-party ecommerce providers to connect LS Central with their preferred platforms, ensuring smooth integration and centralized data management.

   Pros and Cons

   Pros:

   • Scalable & modular platform
   • Great for brands with online & physical stores
   • All-in-one POS & ERP software

   Cons:

   • Few native integrations
   • Ecommerce comes as an add-on
   Learn more about LS Retail:

   • Check out LS Retail on their website
10. 

    10

    eSwap

    Best for a range of integrations

    • 14-day free trial
    • From $79/month

    Visit Website

    Customer Rating:3.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    eSwap is a multichannel retail ecommerce software that combines features for order management, inventory management, accounting, and shipping features in one platform. In terms of inventory management, it supports linking to your listings from your store. This helps in keeping stock levels correct in real-time. You can also import products in bulk via a CSV file and update them in bulk.

    Why I Picked eSwap: eSwap shines as an exceptional multichannel ecommerce platform due to its seamless integration of inventory, order, and shipping management across diverse sales channels. With its centralized dashboard, businesses can efficiently oversee operations, synchronize stock levels, and automate order processing, eliminating the complexities of managing multiple channels separately. The platform's versatility extends to easy integration with various ecommerce marketplaces, enabling businesses to expand their reach effortlessly. This, combined with features like real-time data updates and insightful analytics, positions eSwap as a powerful solution for businesses seeking streamlined multichannel management to enhance their online selling success.

    eSwap standout features & integrations

    The standout features include advanced purchase order (PO) management and robust B2B wholesale capabilities. With eSwap, you can automate your purchase order workflow, ensuring greater accuracy and efficiency while streamlining your procurement processes. Additionally, the platform enables businesses to create a dedicated B2B ecommerce store, where you can invite wholesale clients and even secure access with password protection for an exclusive customer experience.

    Integrations include DHL, Royal Mail, UPS, eBay, Amazon, Mailchimp, Square, Etsy, Google Shopping, Walmart, Ecwid, FedEx, Shopify, Odoo, Xero, Magento, Wayfair, and many more.

    Pros and Cons

    Pros:

    • Easy to impliment & use
    • Inventory management for B2B
    • 50+ shipping carriers integrations

    Cons:

    • UI is a bit cluttered/outdated
    • May not be cost effective for small biz
    Learn more about eSwap:

    • Check out eSwap on their website