SITE123 Review: Pros, Cons, Features, and Pricing
SITE123 is a straightforward e-commerce website builder designed to help users quickly create functional online stores. It best serves small businesses and entrepreneurs, such as boutique owners and freelancers, seeking an easy-to-use platform without complex features. The SITE123 editor offers a variety of templates and fonts and an intuitive interface, allowing subscribers to create their online store with minimal effort.
In this SITE123 review, I'll cover the features, pros and cons, use cases, pricing, and FAQs so you can decide whether it meets your business’s e-commerce goals.
SITE123 Evaluation Summary
- From $12.80/month (billed annually)
- Free plan available
Why Trust Our Software Reviews
SITE123 Overview
In my opinion, SITE123 is a decent option for small businesses and entrepreneurs looking for a simple e-commerce web builder. While it may not include the advanced features some competitors offer, such as Wix or GoDaddy, its ease of use and step-by-step setup make it a practical choice for small retail businesses and freelancers who want to get online quickly without needing extensive technical knowledge. Overall, SITE123 offers a solid foundation for basic e-commerce needs at a reasonable price.
pros
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Customer support is available 24/7 to assist with your queries.
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It offers a variety of templates that suit different business needs.
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You can set up your online store quickly with its user-friendly interface.
cons
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You may need to upgrade to additional package plans for some of the features you require.
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Advanced users may feel restricted by the lack of design flexibility.
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You might find the customization options a bit limited for your store.
Our Review Methodology
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Template Variety
SITE123 website builder offers a wide range of templates, allowing you to choose a web design that fits your business style and quickly create a professional-looking store.
Mobile Optimization
All SITE123 templates are mobile-friendly, ensuring your store looks great on any device. This feature is essential for reaching customers on the go.
SEO Tools
Built-in search engine optimization (SEO) tools help improve your store's visibility, allowing you to efficiently add meta tags and descriptions to boost your site's ranking.
E-Commerce Functionality
SITE123 offers essential e-commerce tools, including product management and payment gateways, such as PayPal and credit card. This makes managing your online store much more straightforward.
Ease of Use
SITE123 provides a positive user experience, especially for beginners looking to set up their own website without hassle. The SITE123 editor makes customizing your site simple, and you don’t need any coding skills to get started. The platform’s straightforward interface and clear navigation help you manage your store efficiently. However, if you need extensive customization, you might find its simplicity limiting compared to more advanced platforms, such as Squarespace. Overall, it’s ideal for those who prioritize ease over complexity.
Integrations
SITE123 integrates with Stripe, 2Checkout, and Braintree for payment processing. It also provides an API for extensive third-party integrations.
SITE123 Specs
- A/B Testing
- API
- Data Export
- Data Import
- External Integrations
- Landing Pages
- Multi-User
- Third-Party Plugins/Add-Ons
