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The Top 10 American Fulfillment Services to Ship Faster

Let’s begin by showing our cards. Here are the 10 American fulfillment solutions we are liking best right now.

Running a retail business in the US means navigating a dozen logistics headaches—inventory chaos, missed delivery windows, rising customer expectations, and tools that rarely play nice together.

American fulfillment services help you get out of the weeds. The best ones cut costs, speed up deliveries, and keep your ops team sane without adding more complexity.

I’ve reviewed and ranked the best providers across the country—flexible warehousing, startup-friendly plans, Amazon-first models, and more. Whether you’re scaling fast or untangling fulfillment messes, this guide helps you find a provider that fits.

Here’s what makes each pick stand out—and where they might fall short.

Why Trust Our Reviews

We’ve been testing and reviewing retail and ecommerce software and services since 2021. 

As retail experts ourselves, we know how critical and difficult it is to make the right decision when selecting a provider. We invest in deep research to help our audience make better purchasing decisions.

We’ve tested more than 2,000 tools and hundreds of service providers for different retail management use cases, and written over 1,000 comprehensive reviews. Learn how we stay transparent & check out our review methodology.

Comparing the Best American Fulfillment Services, Side-by-Side

Need the TL;DR? This quick-hit comparison chart breaks down pricing and specialties across the top US fulfillment providers—so you can scan for the right fit fast.

The 10 Best American Fulfillment Services, Reviewed

Looking for the details that actually matter? Below, I break down what each provider does best, where they shine (and stumble), and how to know if they’re right for your business.

Best for flexible warehousing

  • Contact for demo information
  • Pricing available upon request
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Rating: 4/5

Flowspace offers logistics and ecommerce fulfillment solutions, focusing on order fulfillment, retail fulfillment, and custom packaging. They primarily serve brands in industries like food and beverage, furniture, and health and beauty.

Why I picked Flowspace: Flowspace is ideal if you're looking for flexible warehousing solutions. They provide seamless integrations with platforms like Shopify and Amazon, which can be crucial for your growing business needs. Their network optimization helps reduce delivery costs, aligning with the USP of flexibility.

Standout Services: They offer 2-day delivery options, which can significantly enhance your customer satisfaction and loyalty. With custom packaging, you can maintain your brand's unique identity while meeting customer expectations.

Target industries: Food and beverage, furniture, health and beauty, sports, and ecommerce

Specialties: Order fulfillment, retail fulfillment, custom packaging, 2-day delivery, and platform integrations

Pros and cons

Pros:

  • Real-time data insights
  • Efficient delivery network
  • Seamless platform integrations
  • Flexible warehousing options

Cons:

  • Hard to track custom projects in portal
  • Occasional delays with incoming inventory
  • Limited service offerings

Best for small businesses

  • Free cart plug‑in included
  • From $1.50 per unit

OWD provides order fulfillment, custom packaging, and call center support services, with a focus on D2C, B2B, and P2C industries. They primarily serve small to medium-sized businesses needing reliable fulfillment solutions.

Why I picked OWD (One World Direct): OWD is well-suited for small businesses due to its emphasis on personalized customer service. They provide dedicated account managers and flexible shipping options, ensuring that your team gets the support it needs. Their seamless ecommerce platform integrations make it easier for you to manage orders efficiently.

Standout Services: They offer personalized product options, such as engraving and custom greeting cards, which can enhance your brand's appeal. With call center support, your team can ensure customer inquiries are handled promptly and professionally.

Target industries: D2C, B2B, P2C, retail, and ecommerce

Specialties: Order fulfillment, custom packaging, call center support, personalized products, and ecommerce integration

Pros and cons

Pros:

  • Customizable client reports
  • Strong ecommerce integrations
  • Dedicated account managers
  • Flexible shipping options

Cons:

  • Limited warehouse locations
  • Tech updates can be slow
  • No weekend shipping

Best for large inventory

  • Free consultation available upon request
  • Pricing available upon request

Shipfusion provides third-party logistics (3PL) services specializing in ecommerce fulfillment, including inventory management, order processing, and shipping. They cater to industries such as supplements, cosmetics, and health and wellness, focusing on businesses with significant inventory needs.

Why I picked Shipfusion: Shipfusion supports large inventory management with their advanced technology platform that integrates with major ecommerce applications. Their real-time inventory tracking helps your team maintain control over stock levels. This allows you to efficiently manage large volumes of products across multiple fulfillment centers.

Standout Services: They offer temperature-controlled storage, which is essential for products requiring specific climate conditions. Their returns management service simplifies the process for you, ensuring customer satisfaction and efficient handling of returned goods.

Target industries: Supplements, cosmetics, health and wellness, pet care, and toys

Specialties: Inventory management, order processing, shipping, returns management, and freight solutions

Pros and cons

Pros:

  • Temperature-controlled storage
  • Real-time inventory tracking
  • Strong customer service
  • Fast order processing

Cons:

  • Limited warehouse locations available
  • Limited analytics reporting compared to peers
  • Software can be glitchy at times

Best for custom solutions

  • Free consultation available
  • Pricing available upon request

J&J Global Fulfillment provides ecommerce order fulfillment services, including warehousing, pick and pack, shipping, and returns management. They cater to industries like cosmetics, electronics, and fashion with fulfillment centers across the US, UK, Europe, Australia, and Canada.

Why I picked J&J Global Fulfillment: J&J Global Fulfillment excels with custom solutions, offering personalized consultancy to enhance your business processes. Their advanced software, ControlPort, integrates smoothly with platforms like Shopify, ensuring efficient order management. This focus on tailored services makes them ideal for businesses seeking unique fulfillment strategies.

Standout Services: They offer kitting and custom packaging, allowing your team to create unique product bundles that appeal to customers. Their returns management service ensures efficient handling of returns, improving customer satisfaction and loyalty.

Target industries: Cosmetics, electronics, fashion, food, and home goods

Specialties: Warehousing, pick and pack, shipping, returns management, and custom packaging

Pros and cons

Pros:

  • Strong platform integrations
  • Extensive global distribution network
  • Advanced order management software
  • Customizable fulfillment solutions

Cons:

  • Service scope may vary
  • Limited to certain industries
  • May require tech integration

Best for tech integration

  • Free trial available
  • From $4.34/order

ShipNetwork provides ecommerce fulfillment and logistics services, including 3PL, order fulfillment, and returns management. They focus on serving fast-growing retailers and ecommerce businesses with efficient shipping solutions.

Why I picked ShipNetwork: ShipNetwork excels in tech integration, offering seamless connections with major ecommerce platforms. Their SmartFill dashboard provides real-time insights, giving your team a comprehensive view of fulfillment operations. Additionally, their Xparcel shipping solution optimizes delivery costs, aligning with the need for tech-savvy solutions.

Standout Services: They provide distributed fulfillment, allowing you to reach customers faster by utilizing multiple fulfillment centers. With their subscription box fulfillment, you can efficiently manage recurring shipments and enhance customer loyalty.

Target industries: Retail, ecommerce, subscription services, health and beauty, and consumer goods

Specialties: 3PL services, order fulfillment, returns management, kitting, and freight handling

Pros and cons

Pros:

  • Subscription box services
  • Distributed fulfillment options
  • Efficient shipping solutions
  • Tech-savvy integrations

Cons:

  • Limited international reach
  • Requires platform compatibility
  • May not suit smaller businesses

Best for startups

  • Free quote and discovery call
  • Pricing available upon request

Shipmate Fulfillment offers full-service ecommerce and B2B fulfillment, including kitting, bundling, parcel shipping, and LTL/FTL distribution. They cater to startups and small businesses seeking scalable logistics support with flexible pricing and no SKU or stock limits.

Why I picked Shipmate Fulfillment: Shipmate Fulfillment’s flexible model includes no SKU or stock limits, helping your team scale without constraints. Their Philadelphia warehouse is equipped for LTL, FTL, and parcel shipping, providing versatile distribution options. With integrations to shopping carts and channels, your team can manage orders efficiently.

Standout Services: Their custom packaging inserts service allows your team to enhance customer experience with branded materials and promotional content. The smart returns management feature provides tools to efficiently handle returns and restock inventory, supporting your reverse logistics needs.

Target industries: apparel, housewares, electronics, accessories, and general merchandise

Specialties: kitting and bundling, fba prep, ltl and ftl distribution, smart shipping technology, and custom packaging

Pros and cons

Pros:

  • Smart returns management tools
  • Custom packaging insert options
  • Flexible for startups and small businesses
  • No SKU or stock limits

Cons:

  • Some reports of management issues
  • Potentially longer onboarding process
  • Limited international shipping options

Best for low costs

  • Free consultation available
  • Pricing available upon request

Shipazon offers full-service ecommerce fulfillment, including pick and pack, FBA prep, returns processing, and multichannel shipping. They serve online retailers and B2B sellers looking to reduce logistics costs while maintaining reliable delivery.

Why I picked Shipazon: Shipazon provides access to discounted shipping rates through USPS, UPS, and FedEx, helping your team cut delivery expenses. Their warehouse in Kent, WA, supports fast nationwide shipping, and their flexible pricing model adapts to your business's needs. With services like returns management and inventory reintegration, your team can efficiently handle reverse logistics.

Standout Services: Their returns management and processing service helps your team handle customer returns efficiently, including inspection, relabeling, and restocking. The kitting and assembly service allows you to bundle products or create custom packages, meeting specific customer requirements.

Target industries: apparel, beauty, health, consumer electronics, and general merchandise

Specialties: FBA and FBM fulfillment, returns management, kitting and assembly, pick and pack, and inventory reintegration

Pros and cons

Pros:

  • Strategic location near major ports
  • Comprehensive returns processing
  • Supports both B2C and B2B fulfillment
  • Access to discounted shipping rates

Cons:

  • Potentially longer onboarding process
  • Limited international shipping options
  • No published pricing information

Best for global reach

  • Free discovery call available
  • Pricing available upon request

Geodis eLogistics offers fulfillment and omnichannel logistics solutions, including warehousing, value-added logistics, and reverse logistics. They focus on sectors like retail, healthcare, and fast-moving consumer goods, serving businesses that need efficient supply chain management.

Why I picked Geodis eLogistics: Geodis eLogistics excels in global reach with strategically positioned facilities that enhance operational efficiency. Their expertise in managing complex supply chains allows your team to ensure product availability and improve delivery speed. This capability supports B2B, B2C, and D2C customers in optimizing their logistics processes.

Standout Services: They provide foreign-trade zone solutions, which help you manage international shipments and reduce customs duties. With real-time KPI reporting, your team can track logistics performance and make data-driven decisions for improvements.

Target industries: Retail, healthcare, ecommerce, fast-moving consumer goods, and automotive

Specialties: Warehousing, value-added logistics, reverse logistics, supply chain optimization, and foreign-trade zones

Pros and cons

Pros:

  • Flexible logistics solutions
  • Advanced technology platforms
  • Efficient supply chain management
  • Global facility network

Cons:

  • Complex onboarding for small teams
  • Paperwork delays caused shipping issues
  • Some reps stick too much to rules

Best for reliable delivery

  • Free discovery call available
  • Pricing available upon request

UPS Supply Chain Solutions offers logistics and ecommerce fulfillment services, including warehousing, distribution, and transportation management. They serve a wide range of industries, focusing on businesses that require efficient and reliable delivery solutions.

Why I picked UPS Supply Chain Solutions: UPS Supply Chain Solutions is known for its reliability in delivery, supported by an extensive global network. Their advanced tracking technology helps your team monitor shipments in real-time, ensuring timely deliveries. This reliability makes them a preferred choice for businesses needing consistent and dependable logistics support.

Standout Services: They provide customized transportation solutions, allowing your team to choose from various shipping options to fit specific needs. Their warehousing and distribution services offer scalable storage solutions, ensuring your inventory is efficiently managed and accessible.

Target industries: Retail, healthcare, manufacturing, automotive, and consumer goods

Specialties: Warehousing, distribution, transportation management, supply chain optimization, and global logistics

Pros and cons

Pros:

  • Reliable delivery
  • Scalable storage solutions
  • Flexible shipping options
  • Extensive global network

Cons:

  • Complexity in service setup
  • Limited to large enterprises
  • May require tech integration

Best for Amazon sellers

  • Free consultation available
  • From $.95/unit

My FBA Prep offers full-service logistics for Amazon sellers, including FBA prep, FBM, SFP, and direct-to-consumer fulfillment. They serve ecommerce brands seeking fast, compliant, and scalable solutions across Amazon and other sales channels.

Why I picked My FBA Prep: My FBA Prep provides 24–72 hour turnaround on FBA prep, helping your team keep products in stock and avoid delays. Their nationwide warehouse network supports fast shipping and compliance with Amazon's requirements. With dedicated account managers and flexible services, your team can efficiently manage logistics across multiple channels.

Standout Services: Their temperature-controlled logistics service helps your team manage perishable or heat-sensitive products, ensuring quality and compliance. The subscription box fulfillment feature allows you to deliver curated packages to customers, enhancing engagement and retention.

Target industries: health and wellness, beauty, apparel, electronics, and food and beverage

Specialties: fba prep, seller fulfilled prime, direct-to-consumer fulfillment, temperature-controlled logistics, and subscription box fulfillment

Pros and cons

Pros:

  • Supports multiple fulfillment models
  • Dedicated account managers
  • Nationwide warehouse network
  • Fast FBA prep turnaround times

Cons:

  • May require integration setup time
  • No weekend shipping available
  • Not ideal for small volume sellers

Other American Fulfillment Services

Here are some additional American fulfillment services providers that didn’t make it onto my shortlist, but are still worth checking out:

  1. Simpl Fulfillment

    For fast shipping

  2. USA Fulfillment

    For personalized service

  3. ShipMonk

    For subscription box services

  4. GoBolt

    For sustainable logistics

  5. ShipBob

    For small to medium businesses

  6. Shopify Fulfillment Network (SFN)

    For Shopify store owners

  7. Flexport

    For supply chain visibility

  8. Fulfillment.com

    For international shipping

  9. SHIPHYPE Fulfillment

    For flexible pricing options

  10. Shipwire

    For global distribution

  11. Ryder

    For large-scale operations

  12. Amazon Multi-Channel Fulfillment (MCF)

    For extensive marketplace integration

  13. eFulfillment Service

    For startups and entrepreneurs

  14. AMS Fulfillment

    For compliance-focused industries

  15. Selery Fulfillment

    For apparel and accessories

  16. PFSweb (GXO)

    For end-to-end solutions

  17. Red Stag Fulfillment

    For heavy and bulky items

  18. Kenco Group

    For tailored logistics solutions

Our Selection Criteria For American Fulfillment Services

When we evaluate fulfillment providers, we’re not just scanning websites—we’re looking at what it’s actually like to work with them day-to-day. That means vetting service depth, support quality, scalability, and how well they integrate into real-world retail workflows.

Here’s the scoring breakdown we used to rank the best American fulfillment services:

Core services (25% of total score)

These are the non-negotiables. If a provider can’t deliver here, they don’t make the list.

  • Order processing, inventory management, and shipping must be built-in—not bolted on.
  • Returns handling and warehousing need to be reliable and scalable.
  • Day-to-day operations should be smooth, with minimal intervention from your team.

Additional standout services (25% of total score)

This is where good providers separate from great ones.

  • Look for things like custom packaging, subscription box handling, or temperature-controlled storage.
  • Real-time tracking and flexible shipping options show they’re built for modern operations.
  • International reach and value-added logistics services are big wins if you’re scaling.

Industry experience (10% of total score)

You want a provider who’s done this before—with businesses like yours.

  • Years in business and a diverse client list matter.
  • Providers that understand vertical-specific challenges (like FDA compliance or SKU volatility) earn extra credit.

Onboarding (10% of total score)

Switching providers is a pain. We reward those who make it easier.

  • Clear onboarding timelines and responsive setup support are essential.
  • We look for plug-and-play integrations with major ecommerce platforms.
  • No black-box processes—training and visibility are part of the deal.

Customer support (10% of total score)

Things go wrong. Good providers help fix them fast.

  • We check for 24/7 support, dedicated account managers, and multiple contact methods.
  • Fast, knowledgeable responses—not just ticket numbers—are key.

Value for price (10% of total score)

Costs should make sense—and be easy to understand.

  • Transparent pricing beats vague estimates every time.
  • We give points for flexible plans, bundled services, and competitive rates.
  • Big ups for providers that help reduce shipping or storage costs at scale.

Customer reviews (10% of total score)

We read between the lines so you don’t have to.

  • We scan for consistent praise (or complaints) on things like delivery speed, issue resolution, and platform ease.
  • Standout testimonials from businesses like yours carry serious weight.

What Are American Fulfillment Services?

American fulfillment services are third-party logistics providers that handle warehousing, inventory, and shipping tasks for businesses in the US.

They manage order processing, storage, delivery, and returns—so retailers and ecommerce brands can focus on growth instead of logistics headaches. 

These providers help improve delivery speed, reduce overhead, and keep operations running smoothly. Whether you're a startup or scaling brand, a US-based fulfillment partner can be a major lever for efficiency and customer satisfaction.

American warehouses can move pallets—but when it’s tees and tunics, you need dedicated apparel fulfillment services that treat every stitch right.

How to Choose an American Fulfillment Services Provider

Choosing the right fulfillment partner is about finding a team that gets your ecommerce business, meets your service expectations, and won’t fall apart under pressure. 

Whether you’re outsourcing for the first time or upgrading from an underperforming provider, these are the things that separate a good fulfillment company from the one that will actually deliver.

FactorWhat to consider
Business objectivesWill the fulfillment provider scale with you? Your ecommerce and wholesale growth depends on it.
Service scope and SLAsDo they cover everything from order fulfillment to kitting & assembly—and back it up with clear SLAs?
Support availabilityWhen something breaks, can you reach someone? Prioritize 24/7 customer support with a real phone number.
Costs and pricing structureHow predictable is the pricing? Look for transparent quotes on warehousing, pick and pack, and storage.
Communication and reportingDo they offer real-time updates across your fulfillment process? You’ll need that for inventory and supply chain visibility.
Technology integrationWill their fulfillment center plug into your ecommerce platform without needing an in-house dev team?
Location and reachCan they serve both coasts—and do they have a West Coast footprint to speed up delivery? Geography affects your bottom line.
Reputation and reviewsDo other retailers trust them? Look for fulfillment services with strong testimonials and proven track records.

Key American Fulfillment Services

Every ecommerce business has different needs, but there are core services every fulfillment provider should offer—and get right. These are the essentials you should expect from any full-service American fulfillment company:

  • Order fulfillment. Handles the entire fulfillment process—from receiving to shipping—so your customers get what they ordered, fast and accurately.
  • Inventory management. Tracks real-time stock levels, helping you avoid overstock and stockouts while keeping your supply chain moving.
  • Shipping and delivery. Coordinates final-mile logistics to ensure your product fulfillment is both reliable and on-brand.
  • Returns handling. Processes returns quickly, protects your margins, and supports customer satisfaction without bogging down your team.
  • Custom packaging. Offers branded unboxing experiences that elevate your ecommerce operation and boost retention.
  • Kitting & assembly. Bundles multiple SKUs into one seamless package—perfect for omnichannel campaigns or subscription boxes.
  • Real-time tracking. Gives you and your customers visibility into the entire fulfillment process, from pick and pack to delivery.
  • International shipping. Helps your ecommerce fulfillment scale beyond borders with compliance-ready delivery options.
  • Temperature-controlled storage. Essential for products that need specific warehousing environments, from cosmetics to perishables.
  • Subscription box fulfillment. Supports recurring shipments with predictable timelines and packaging workflows.

Benefits of American Fulfillment Services

The right American fulfillment partner can transform how your ecommerce business operates—saving time, money, and customer relationships. Here’s what you can expect:

  • Lower operating costs. Outsourcing warehousing, labor, and shipping turns fixed expenses into flexible, scalable ones.
  • Faster delivery times. A network of fulfillment centers across the US, including key West Coast locations, shortens ship windows and reduces cart abandonment.
  • Scalability without chaos. Full-service providers handle higher order volumes, product variations, and new sales channels without overwhelming your in-house team.
  • Better customer satisfaction. Accurate pick and pack, on-brand packaging, and real-time updates help drive repeat purchases and positive reviews.
  • More focus on growth. Your team can stay locked in on marketing, product, and customer experience while the fulfillment company handles logistics.
  • Broader reach. Serve retail, wholesale, and omnichannel buyers with one streamlined solution—and grow without geography holding you back.
  • Smarter systems. Tech-forward providers integrate directly into your ecommerce stack, syncing inventory, orders, and reporting automatically.

Costs & Pricing Structures of American Fulfillment Services

Pricing for American fulfillment services isn’t fixed—it flexes based on your order volume, product type, and how much hands-on service you need. Whether you're shipping simple SKUs or complex kits, your costs will reflect the real-world logistics of getting orders out the door.

Here’s a breakdown of common pricing models:

Plan typeAverage priceCommon featuresBest for
Pay-as-you-goVaries by order volumePick and pack, shipping, returns, storage calculated per order or unitEcommerce startups and seasonal businesses
Subscription-based$500–$5,000+/monthFixed-rate access to fulfillment center services, often includes warehousing and supportScaling ecommerce brands
Per-unit pricing$0.50–$5+/unitOrder fulfillment, inventory updates, basic pack servicesBusinesses with predictable SKU volume
Tiered pricingCustom quotesPricing adjusts with volume or service level (e.g., discounts at 1,000+ orders)High-volume ecommerce or wholesale operations
Project-basedOne-time feesCampaign fulfillment, influencer sends, one-off kitting & assemblySpecial promos or limited product runs

Key factors that influence fulfillment pricing

Fulfillment services aren’t just charging for shipping—they’re pricing based on how your operations run. Here's what moves the needle:

  • Order volume. More orders usually mean lower rates—but they also require more warehousing, labor, and coordination.
  • Storage needs. Space isn’t free. Costs depend on how much product you’re storing, how fast it moves, and if it needs special handling.
  • Custom packaging. Branded boxes, inserts, and wraps are great for customer satisfaction—but they come at a premium.
  • Tech integration. Need a custom setup or API connection? That’ll likely add to your setup or monthly costs.
  • Geographic reach. Fulfillment providers with multiple US and international locations may charge more, but they help cut delivery time and cost in the long run.

Pro tip: Ask each fulfillment company for a full breakdown of what's included in your quote—and flag anything vague before signing.

American Fulfillment Services: FAQs

Here are some answers to common questions about American fulfillment services:

Can I use a fulfillment company for both ecommerce and wholesale orders?

Yes—many American fulfillment providers support both ecommerce and wholesale fulfillment, as long as they’re set up for it.

Look for partners with true omnichannel capabilities who can handle everything from direct-to-consumer parcel shipping to bulk pallet deliveries. If you sell to multiple buyer types, this flexibility is non-negotiable.

What’s the typical onboarding timeline for a new fulfillment partner?

Most fulfillment providers onboard new clients in 2 to 6 weeks. That includes integrating with your ecommerce stack, setting up SKUs in their system, receiving inventory, and testing the order flow.

Faster timelines are common for simple setups, but if you need temperature-controlled storage, custom packaging, or multiple integrations, expect things to take a little longer.

Do I need to switch from my in-house setup completely?

Not at all. You can outsource just part of your fulfillment—like nationwide shipping or subscription box fulfillment—while keeping local or niche operations in-house.

This hybrid model works well for ecommerce businesses testing a new region, product line, or distribution strategy without a full transition.

How can I tell if a fulfillment center is reliable before signing a contract?

Ask for client references, on-time shipping rates, and real SLA terms in writing. A walkthrough of their facility (virtual or in-person) can also reveal a lot about their operation. If they dodge questions or can’t provide transparency, consider it a red flag.

What happens if they miss a delivery window or botch an order?

Reputable fulfillment providers have SLAs that guarantee service levels like order accuracy, same-day shipping cutoffs, and return processing timelines.

If they miss the mark, some will offer account credits or other forms of remediation. Get the policy in writing—and don’t settle for vague answers

Is there a benefit to choosing a West Coast-based fulfillment provider?

Yes—especially if a large portion of your customers are on the West Coast. A local fulfillment center can reduce transit times, lower shipping costs, and help you hit those 1- to 2-day delivery windows customers now expect.

It’s also a strategic move for Amazon sellers looking to stay Prime-eligible.

Get Your Fulfillment Right Where Your Customers Live

You’ve got enough to manage without playing air traffic controller for your supply chain. The right American fulfillment partner helps you ship faster, scale smarter, and stay laser-focused on what actually grows your ecommerce business.

Whether you're handling 500 orders a month or 50,000, this guide should help you find a provider that won’t just check boxes—but actually move the needle.

If you want to find a fulfillment partner for North of the border, check out our Canada fulfillment services roundup.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Retail Exec. He's spent years getting acquainted with the retail space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to retail topics big and small.