10 Melhores Ferramentas de Marketing para Comércio Eletrónico para Crescimento em 2026

As melhores ferramentas de marketing para comércio eletrónico, analisadas

1. 

   1

   Salesforce CRM

   Best for custom software configurations

   • 30-day free trial
   • From $25/user/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesforce CRM is a market leader in CRM solutions and is currently one of the best eCommerce marketing tools in the market. Salesforce CRM helps businesses create and track marketing campaigns.

   Salesforce’s Marketing edition unifies and connects a user’s data to enable personalized interactions, allowing marketers to better manage customer loyalty. Marketers can also use Salesforce to automate engagement, optimize marketing using intelligent insights, and personalize the customer experience through their Salesforce Genie. Another unique feature is their mobile marketing capability that allows you to send SMS and MMS to customers to notify them about certain programs, like loyalty programs and other marketing efforts.

   Companies can sign up for Salesforce’s products to build their solution according to the products they need. All the information from each module is combined into one dashboard to take advantage of automation to track emails and calls. When used together, Salesforce’s products allow companies to close deals fast, with easy access to data using the Salesforce mobile application. Businesses using Salesforce can also take advantage of their marketing analytics, customer engagement, loyalty management, and other add-on features if they opt to purchase them.

   Salesforce CRM offers integrations with many third-party applications, as well as with social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This allows users to easily monitor conversations about their brand across multiple channels and respond quickly to questions or complaints. Salesforce also integrates natively with Slack, since they recently purchased that platform directly.

   Unfortunately, there is no straightforward way of identifying the cost of each product since everything is sold individually to provide users with a personalized platform. Salesforce’s main marketing product is also sold individually and it is necessary to contact the company to get an accurate quote for the product.

   Learn more about Salesforce CRM:

   • Check out Salesforce CRM on their website
2. 

   2

   Ketch

   Best for customizable consent management

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ketch is a data privacy software designed to help businesses collect and manage customer data responsibly. It ensures compliance with global data privacy regulations while enabling effective marketing strategies.

   I like that Ketch offers customizable consent management. You can create consent banners and pop-ups that align with your brand's look and feel, providing a seamless experience for your customers. This customization helps maintain brand consistency while ensuring compliance with data privacy laws. 

   The platform also offers marketing preference management. This feature allows you to collect and manage customer preferences regarding how they wish to receive marketing communications, whether via email, SMS, or other channels. By honoring these preferences, you can enhance customer satisfaction and engagement.

   Other key features include automated data subject request fulfillment, which simplifies the process of handling customer data inquiries, and data mapping, which provides a clear view of your data landscape to identify and manage personal data effectively. Ketch also has risk assessments and reporting, offering real-time insights to help you identify and mitigate potential data privacy risks.

   Learn more about Ketch:

   • Check out Ketch on their website
3. 

   3

   Flodesk

   Best for branded sales emails

   • Free plan + free trial available
   • From $19/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Flodesk empowers small to medium-sized e-commerce businesses with its user-friendly email marketing platform, designed to address the unique challenges of maintaining brand consistency and engaging customers. Its visually rich templates and automation features cater to business owners who aim to create memorable customer experiences without the need for extensive design or technical expertise. By integrating tools that support sales funnels and abandoned cart recovery, Flodesk helps retailers convert potential customers into loyal buyers, making it an appealing choice for those looking to enhance their digital marketing efforts.

   Why I Picked Flodesk

   I picked Flodesk for its unique ability to combine visually stunning email designs with automation features that cater specifically to e-commerce needs. The platform's patented layouts allow you to create eye-catching emails that maintain brand consistency, which is crucial for engaging your audience. Additionally, Flodesk's automated follow-ups help recover abandoned carts by sending personalized emails, addressing a common challenge in e-commerce businesses. These features, combined with the ability to create high-converting sales funnels, make Flodesk a compelling choice for those looking to enhance their e-commerce marketing strategy.

   Flodesk Key Features

   In addition to its standout design and automation capabilities, Flodesk offers several other features that support your e-commerce marketing efforts.

   • Countdown Timers: Add urgency to your emails to encourage quick decision-making and boost sales.
   • Embedded Polls: Gain valuable insights by including polls in your emails, which can help you better understand and segment your audience.
   • Subscriber Capture: Easily collect subscribers from your social media profiles using link-in-bio forms to grow your email list.
   • Analytics Suite: Access detailed analytics to make informed decisions that drive your business growth.

   Flodesk Integrations

   Integrations include Shopify, Instagram, Zapier, WordPress, and Facebook.

   Pros and Cons

   Pros:

   • Visually polished email templates
   • Built-in automation workflows
   • Custom font and brand control

   Cons:

   • Limited advanced API access
   • No built-in SMS marketing
   Learn more about Flodesk:

   • Check out Flodesk on their website
4. 

   4

   Klaviyo

   Best for behavior-driven automation

   • Free plan + 30-day free trial + free demo available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo is a data-driven marketing platform built for ecommerce brands that want to upgrade how you communicate with your audience through email and SMS campaigns tied directly to customer behaviors and purchase history. It appeals especially to DTC and online store owners aiming to grow repeat purchases, refine customer journeys, and automate lifecycle messaging without juggling multiple standalone tools.

   Why I Picked Klaviyo

   I picked Klaviyo because its customer-behavior-driven automation is especially aligned with ecommerce marketing needs, letting you trigger messages based on real actions like cart abandonment and purchase history. Klaviyo’s segmentation features let your team build audience groups using detailed ecommerce data so you can tailor campaigns for repeat buyers or high-value customers.

   Its support for both email and SMS in the same platform means you can coordinate messaging across channels without managing separate tools, making lifecycle marketing simpler for your business.

   Klaviyo Key Features

   In addition Klaviyo offers:

   • Drag-and-Drop Email Builder: This intuitive tool allows you to design engaging emails with ease, featuring a library of over 350 customizable templates tailored for ecommerce.
   • Klaviyo Flows: Automate your marketing tasks with over 80 pre-built flow templates, streamlining everything from welcome series to abandoned cart reminders.
   • AI-Powered Marketing Agents: Uses built-in AI tools to generate campaign content, suggest segments, and optimize strategies based on patterns in your own data.
   • Omnichannel Marketing: Supports marketing efforts across various channels, including email, SMS, and social media, ensuring consistent customer engagement.

   Klaviyo Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Google Ads, Facebook Ads, Stripe, Zapier, and Mailchimp.

   Pros and Cons

   Pros:

   • Supports omnichannel marketing, including email, SMS, and social media.
   • Provides AI-driven insights for personalized marketing strategies.
   • Offers comprehensive data integration for unified customer profiles.

   Cons:

   • Pricing can escalate quickly as contact lists grow.
   • Some users desire more customization options.
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
5. 

   5

   Snapchat

   Best for dynamic product ads

   • Free plan available
   • Free To Use

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Snapchat is a multimedia messaging app that enables users to share photos, videos, and messages that disappear after being viewed. Beyond personal communication, it offers businesses a platform to reach and engage with a younger audience through various advertising tools. 

   Snapchat's Dynamic Ads automatically pull product images and details from your catalog to create personalized ads tailored to each user's interests and behaviors. This automation ensures that your audience sees the most relevant products. Additionally, Snapchat's Collection Ads showcase a series of products in a single ad, allowing users to browse and shop directly within the app.

   Other features include Snap Pixel, a tool that tracks user actions on your website after interacting with your ads, providing valuable data to optimize campaigns. Another feature is AR Lenses, which allow users to virtually try on products, creating an interactive and immersive shopping experience.

   Additionally, Story Ads enable brands to tell a cohesive narrative through a series of images or videos, engaging users and showcasing products in a compelling way.

   Learn more about Snapchat:

   • Check out Snapchat on their website
   • Read my in-depth review of Snapchat
6. 

   6

   Celigo

   Best with 1,000+ prebuilt connectors

   • 30-day free trial available
   • Pricing upon request

   Visit Website

   

   Celigo is an integration platform for ecommerce marketing that connects online stores, marketplaces, ERPs, CRMs, and marketing tools to automate and manage data flows across your tech stack.

   Who Is Celigo Best For?

   Celigo suits ecommerce and retail operations teams who need to connect multiple platforms and automate workflows across sales, marketing, and fulfillment systems.

   Why I Picked Celigo

   I picked Celigo as one of the best because I can connect my ecommerce stack using over 1,000 prebuilt connectors for platforms like Shopify, Amazon, and Magento. My team uses these connectors to sync product, order, and inventory data without custom development. In practice, that means we can quickly automate data flows between our storefronts, ERPs, and marketing tools.

   Celigo Key Features

   • Flow builder: Design and manage integration workflows with a drag-and-drop interface.
   • Error management dashboard: Monitor and resolve integration errors from a centralized dashboard.
   • API management: Connect custom or legacy systems using built-in API tools.
   • Data transformation tools: Map and transform data between different formats and platforms.

   Celigo Integrations

   Celigo offers 1,000+ native integrations, including Shopify, Amazon, Magento, NetSuite, Salesforce, Microsoft Dynamics 365, QuickBooks, Zendesk, HubSpot, and Google Ads. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Supports advanced data mapping and transformation
   • Real-time monitoring for integration health
   • Handles complex order-to-cash workflows end-to-end

   Cons:

   • Steep learning curve for non-technical users
   • Limited documentation for advanced customizations
   Learn more about Celigo:

   • Check out Celigo on their website
7. 

   7

   Textedly

   Best for text message marketing

   • 14-day trial (50 msg free)
   • $26/month (500 msg)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Textedly is a text message marketing platform that allows businesses to send SMS and MMS messages to their customers. It's designed to help you engage with your audience, promote your products, and even handle text-to-pay transactions. With Textedly, you can create and manage your text message campaigns, track their performance, and even schedule messages to be sent at specific times.

   I chose Textedly as one of the best ecommerce marketing tools because it offers a unique and effective way to reach customers directly. In today's world, people are constantly on their phones, and text messages have a much higher open rate than emails. This makes Textedly a powerful tool for ecommerce businesses looking to boost their marketing efforts and stay connected with their audience. Plus, it's super easy to use and has a ton of features that make it stand out from other tools in the market.

   Several features make Textedly stand out as a top ecommerce marketing tool. First, it offers unlimited subscribers, so you can grow your audience without worrying about hitting a cap. It also provides detailed analytics, allowing you to track the success of your campaigns and make data-driven decisions to improve your marketing efforts.

   Another great feature is the ability to send multimedia messages (MMS), which can include images, videos, and even GIFs. This adds a visual element to your marketing campaigns and can help grab your audience's attention. Textedly also offers a keyword feature, allowing customers to text a specific keyword to your number to opt-in to your messaging list. This makes it easy for people to proactively opt-in in a way that is appropriate for most customer messaging privacy laws.

   Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs. 

   Learn more about Textedly:

   • Check out Textedly on their website
8. 

   8

   BigCommerce

   Best for SEO marketing

   • 15-day free trial
   • From $39/month

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   BigCommerce is an ecommerce platform offering a wide range of features such as payment processing, order management, inventory tracking, and product pages. The software comes with built-in SEO features that help users optimize their websites for search engine rankings. This means customers searching for products related to their business will find their website easier and faster.

   BigCommerce allows users to easily manage products and inventory with its intuitive dashboard. This includes being able to add or remove products in just a few clicks, as well as setting up product categories and collections for easy sorting. All of this makes it easy for customers to find what they’re looking for without getting overwhelmed by too many choices. Users can also create discount codes, set up shipping rules, and track customer orders all within the same interface.

   BigCommerce has powerful marketing automation capabilities that allow users to automate some of the more tedious tasks associated with running an e-commerce store. This includes setting up automated emails that are sent out when customers purchase products or sign up for newsletters, as well as automated social media posts that are triggered when certain conditions are met. This helps merchants save time while still keeping their customers engaged with their brand on multiple channels.

   Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

   Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

   Learn more about BigCommerce:

   • Check out BigCommerce on their website
9. 

   9

   Mobile Text Alerts

   Best for SMS marketing automation

   • 14-day free trial
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mobile Text Alerts is an SMS marketing and automation platform that provides a suite of features you can use to connect with customers through text messages. The software's automation capabilities help you streamline your SMS marketing efforts and build smart drip campaigns to nurture your customer base.

   Some of the ways you can use this tool are to schedule messages, bulk-send texts to large groups, and create smart replies. You can also use it to craft more personalized messages by syncing contact data from your other tech tools. MMS messaging is available to send multimedia marketing communications, and you can use the two-way texting capabilities for more interactive experiences for your customers.

   Its in-depth data analytics and AI technology help you stay ahead of the curve and data-driven. Other cool features are mobile surveys, automated messages, text-to-join options, and customizable keywords for automated responses or alert sign-ups. The mobile app is available for both Android and iOS devices, and integrations can be configured using a paid Zapier account.

   Paid plans start from $25 per month, and a 14-day free trial is available.

   Learn more about Mobile Text Alerts:

   • Check out Mobile Text Alerts on their website
10. 

    10

    Funnel

    Best for integrations

    • Free demo available
    • Pricing upon request

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Funnel is a marketing and data collection tool you can use to help you formulate your marketing campaigns. You can export data from Funnel to any analytics or reporting tool to have meaningful data you can share with employees and stakeholders. If you want to study trends and buying patterns, Funnel keeps data from as far back as two years ago so you have historical data available.

    Funnel is the best eCommerce marketing tool for you if you want to base your marketing strategy on a comprehensive database of customer preferences and buying patterns. You can choose from Funnel’s 500+ integrations to ensure that you’re using fresh data from the apps and social media platforms that your customers are using.

    If you can’t find the app that you want to pull data from, you can send a request to Funnel and they can work with you on obtaining the data you need. You can integrate Mailchimp, Instagram, Twitter, Salesforce, Facebook, YouTube, and over 500+ other marketing, sales, and eCommerce apps.

    Funnel pricing starts at $399/month for up to 5 seats.

    Learn more about Funnel:

    • Check out Funnel on their website