Skip to main content
Key Takeaways

NFC Growth: Contactless payments exceed half of in-person transactions in the US, making NFC a retail standard.

Transaction Speed: Tap to pay reduces checkout time by at least 8 seconds compared to traditional chip insert methods.

Security Benefits: Tap to pay uses tokenization, protecting transactions with one-time codes and minimizing card number exposure.

Hardware Choices: Merchants can upgrade terminals, use iPhones, or connect external NFC readers to enable tap to pay.

Staff Training: Proper training helps prevent tap failures and customer confusion, enhancing checkout efficiency and satisfaction.

Tap to pay uses NFC radio waves to let customers complete purchases in under two seconds by tapping a card, phone, or wearable on your terminal—and this guide shows you how the tech works, how to enable it, and how to train staff to prevent the "try again" moments that slow down your line.

Contactless payments now account for more than half of in-person card transactions in the US. 

Customers expect to tap and go, whether they're using a physical card with the contactless symbol or Apple Pay. If your checkout lanes don't support it, you're adding friction at the moment speed matters most.

Throughout this guide, we'll follow Harbor & Pine, our fictional 20-store lifestyle retailer selling home goods and apparel across the Pacific Northwest.

They run Shopify POS and recently upgraded to tap to pay after watching checkout lines slow during holiday weekends. Their experience—from choosing hardware to training staff on card clash—shows what works in a real multi-location rollout.

What Tap To Pay Actually Is

Tap to pay is an NFC-based payment method that lets customers complete in-store transactions by holding a contactless card, mobile wallet, or wearable within 1–2 inches of your terminal for 1–2 seconds—no PIN, no signature, no physical contact required.

NFC stands for near field communication. 

It operates at 13.56 MHz with a 1–2 inch range, which is why customers have to hold their device close to the terminal. 

When they tap, the terminal and device exchange encrypted data in a fraction of a second. 

The payment app generates a one-time code for that specific transaction, your terminal sends it to your processor and the card network, and you get an approval or decline response almost instantly.

The contactless symbol—four curved radio waves stacked in a fan shape—marks where customers should tap. You'll see it on cards, terminals, and checkout lane signage.

Harbor & Pine's pilot:


During their test at two flagship stores, customers with contactless cards cut checkout time by 8 seconds per transaction compared to chip insert.

Staff noticed fewer "Which way does the chip go?" questions and almost zero PIN entry errors, since most transactions stayed below the $100 no-CVM threshold.

Contactless vs tap to pay: What's the difference?

"Contactless" covers any no-touch payment—QR codes at restaurant tables, order-ahead apps, and NFC tap to pay. "Tap to pay" specifically refers to NFC transactions at a physical checkout. 

QR codes require camera scanning and browser/app payment. Order-ahead apps process payment before arrival. Tap to pay happens in real time at your terminal using NFC radio waves.

How Tap To Pay Works Step-By-Step

When a customer taps, the terminal and device exchange encrypted data over NFC, the payment app generates a one-time token (not the real card number), your processor routes the token to the card network and issuing bank for approval, and the response comes back—all in under two seconds.

Oof, that was a long one. Here's a fancy little visual:

how tap to pay works

The flow:

  1. Customer taps. The NFC antenna in your terminal emits a radio frequency field. A contactless card's chip powers up from that field; a phone or smartwatch activates its NFC chip.
  2. NFC handshake. The terminal and device confirm they're ready and exchange basic payment information.
  3. Tokenization. Instead of transmitting the actual card number (PAN), the device creates a unique token and dynamic cryptogram—a one-time security code that can't be reused. This happens inside the secure element of the phone or card chip.
  4. Processor routing. Your terminal sends the token to your payment processor (Square, Stripe, Shopify Payments, PayPal), which routes it to the card network (Visa, Mastercard, Amex, Discover).
  5. Issuer authorization. The card network forwards the token to the issuing bank. The issuer verifies the cryptogram, confirms funds, and approves or declines.
  6. Response. The decision travels back through the network, processor, and terminal. Your terminal displays "Approved" or "Declined."
  7. Settlement. Approved transactions settle in batch at end of day.

Harbor & Pine example:

A customer buying a $62 throw pillow taps their Apple Pay-enabled iPhone. 

The terminal reads the token, Shopify Payments routes it to Visa, the customer's credit union approves, and the response returns in 1.7 seconds. 

The cashier is already bagging the item when the receipt prints.

For a deeper dive into the full payment flow—from data capture through settlement—see our complete guide to retail payment processing.

NFC, radio frequencies, and tokenization explained

NFC operates at 13.56 MHz with a 1–2 inch range—the short range is a security feature, not a limitation. The terminal's antenna creates a magnetic field, and the card or phone's antenna picks it up to power the chip and exchange data.

Tokenization is what makes tap to pay safer than swiping. 

Magnetic stripe cards broadcast the same static card number every time. With tap to pay, the device never transmits the real card number. 

It generates a token—a stand-in number specific to that transaction—and pairs it with a dynamic cryptogram that changes with every tap.

Even if someone captured the token and cryptogram, they couldn't reuse it. The issuing bank tracks which cryptograms have been used and rejects replay attempts. 

This is EMV contactless, the same security standard used for chip-insert transactions.

Where your card number goes (and why it never leaves the device)

The real card number never leaves the customer's mobile device or card chip.

Only the tokenized version travels to your processor, the card network, and the issuing bank, so your point of sale (POS) never stores sensitive cardholder data, and you reduce PCI compliance scope.

When a customer adds a credit card to Apple Pay or Google Pay, the wallet app requests a device-specific token from the issuer. 

That token lives in the phone's secure element—a dedicated chip isolated from the operating system—and only gets transmitted during a tap.

We’ll keep you in the loop with fresh content, podcasts, how-to guides, tool reviews, and product exclusives.

By submitting you agree to receive occasional emails and acknowledge our Privacy Policy. You can unsubscribe at any time. Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Devices Your Customers Will Use

As of 2025, roughly three-quarters of US credit and debit cards have contactless functionality. Visa, Mastercard, Amex, and Discover have been issuing contactless cards for years. 

Mobile wallets (Apple Pay, Google Pay, Samsung Pay) account for more than a third of in-person contactless transactions, with higher shares in urban areas. 

Wearables—Apple Watch, Samsung Galaxy Watch, Fitbit devices—work exactly like phones.

Harbor & Pine's traffic split:

After 30 days chain-wide, Harbor & Pine tracks payment method mix: 42% contactless cards, 33% Apple Pay, 18% Google Pay, 7% Samsung Pay and wearables. 

Suburban stores skew toward cards; downtown Seattle sees 50%+ mobile wallet usage.

The good news is all of these use the same NFC standard. One NFC-enabled terminal accepts all contactless payment cards, digital wallets, and wearables.

Contactless cards and fobs

Contactless cards are passive—no battery, powered by the terminal's NFC field. Fobs—small keychains or stickers with embedded NFC chips—work the same way.

Mobile wallets: Apple Pay, Google Pay, Samsung Pay

Mobile wallets store tokenized versions of credit and debit cards and authenticate with biometrics (Face ID, fingerprint) or a passcode before transmitting payment. 

The key security advantage: biometric authentication

Before the phone transmits payment data, the customer authenticates with Face ID, Touch ID, or a passcode. If someone steals the phone, they can't tap to pay without unlocking it. 

Contactless cards don't require authentication below the no-CVM limit.

Harbor & Pine's staff training:

Cashiers recognize the wallet tap animation—a subtle glow or checkmark on the customer's phone—and wait for the terminal beep before handing over the bag. 

This prevents "Did it work?" confusion.

Accepting Tap To Pay: Your Hardware Options

You have three paths to accept tap to pay: upgrade to an NFC-enabled terminal ($200–$600), turn your iPhone into a payment terminal with Tap to Pay on iPhone (no extra hardware), or use an external NFC card reader ($50–$300) with your existing device.

Here’s your TL;DR decision tree for finding your best option:

choose tap to pay software decision tree

Countertop NFC terminals

If you have fixed checkout counters, upgrading to an NFC-enabled terminal is cleanest. 

Modern terminals from Verifone, Ingenico, and PAX include NFC alongside chip insert and swipe. If your terminal is more than five years old and doesn't support contactless, it's time to upgrade—most processors offer terminal leases ($10–$30/month) or bundled hardware.

Harbor & Pine's flagship setup:

The 18 flagship and outlet stores use countertop NFC terminals (Verifone V400m models integrated with Shopify POS). 

These handle all payment types, print receipts, and tie directly into their inventory system.

Beyond NFC capability, look for POS features like mobile payment checkout, integrated inventory, and customer databases that streamline your entire operation.

For guidance on choosing terminals, see our roundup of the best POS terminals. You can find our top picks right here:

Tap to Pay on iPhone: No hardware needed

Tap to Pay on iPhone turns any iPhone XS or later into an NFC payment terminal—customers tap their card or phone on your iPhone, and the transaction processes through your payment app without needing a separate card reader.

Download a supported payment app—Square, Stripe, Shopify POS, PayPal Zettle—and follow the in-app setup. Link your merchant account, verify your identity, and enable NFC payments. 

Customers tap the top edge of your iPhone (where the NFC antenna is) to pay.

The feature works on iPhone XS and later running iOS 15.5 or higher. Every transaction is encrypted, and your iPhone never stores raw card numbers. 

Tap to Pay on iPhone has no hardware cost, but you pay standard processing fees (typically 2.6% + $0.10 for card-present transactions).

Harbor & Pine's mobile setup:

The two seasonal pop-up locations and farmers market staff use Tap to Pay on iPhone via Shopify POS—no extra hardware, setup under 10 minutes per device. 

During peak holiday weeks, store managers hand any iPhone-equipped staff member a login and turn them into a roaming checkout station on the sales floor.

For a comparison of iPhone-compatible payment options, see best credit card readers for iPhone.

Android and external card readers

Android acceptance is less streamlined. Some processors support Google Wallet Tap to Pay (turning your Android device into a terminal), but adoption is limited as of 2025. 

Most Android merchants use an external NFC card reader that connects via Bluetooth or USB-C. Square Reader, PayPal Zettle, and similar devices typically cost $50–$150.

See our roundup of the best credit card readers for Android for current options.

For more on choosing the right POS setup, see our roundup of the best mobile POS systems. We’ll give you a sneak preview of our top picks here:

Costs, Limits & Compliance Basics

Tap to pay transactions typically cost the same as chip-insert payments—around 2.6% + $0.10 with most card-present processors. 

Check your no‑CVM limit: the dollar amount below which no PIN or signature is required. It’s set by the card issuer and typically falls between $50 and $200 in the US.

Processing fees for tap to pay follow the same structure as chip insert because both use EMV security standards. Expect 2.3%–2.9% plus $0.10 per transaction for card-present interchange.

Cost componentTypical rangeNotes
Card-present processing fee2.3%–2.9% + $0.10Varies by processor, volume
Countertop NFC terminal$200–$600One-time or lease $10–$30/mo
Mobile NFC reader$50–$300Square, PayPal hardware
Tap to Pay on iPhone$0 hardwareRequires compatible processor
US no-CVM limit$50–$200Set by card issuer, not retailer

The no-CVM limit is the dollar amount below which a contactless transaction doesn't require cardholder verification—no PIN, no signature. CVM stands for cardholder verification method. 

In the US, most issuers set this between $100 and $200. The limit varies by issuer, not by card network or retailer, so you can't control it.

If a transaction exceeds the no-CVM limit, your terminal prompts the customer to insert their chip card and enter a PIN (debit) or sign (credit). This happens automatically.

Harbor & Pine's experience:

After confirming with Shopify Payments that most Visa and Mastercard issuers set no-CVM limits at $100–$200, Harbor & Pine finds that 88% of their tap to pay transactions complete without a PIN or signature prompt. 

Their average transaction is $67, which sits comfortably below most thresholds.

Processing fees vary by volume and processor.

For a complete comparison of payment processors that support tap to pay, see our guide to payment processing software, or dive into our guide to credit card processing for small business.

Who sets the rules and what you can control

EMV contactless and EMV chip insert are part of the same security framework, so card networks treat them identically for interchange. 

You won't see a "contactless surcharge"—it's all card-present, EMV-authenticated interchange.

The no-CVM limit is set by the card issuer, not by you. Your terminal reads the limit from the card's chip during the transaction. 

Train staff to follow the terminal's prompts. If it asks for a PIN, the customer needs to insert and enter the PIN. Don't override—doing so can shift liability for fraudulent transactions back to you.

Checkout UX & Staff Training

Coach your team on three basics:

  • Hold the card or phone flat on the contactless symbol for 1–2 seconds.
  • Don’t rapid‑tap; one steady tap is enough.
  • Watch for card clash—if a phone and card hit the reader together, it errors and you’ll need to retry.
how to hold card or device for nfc payments

The contactless symbol—four curved radio waves—should be visible on every terminal and at every checkout lane. 

If using Tap to Pay on iPhone, hold the phone so the customer knows where to tap (top edge, near the cameras).

Staff script: "You can tap your card or phone right here—just hold it flat for a second until you hear the beep."

Common customer mistakes:

  • Tapping too quickly (brushing across instead of holding steady)
  • Angling the device (holding phone at 45 degrees reduces NFC range)
  • Multiple taps in quick succession (confuses the terminal; wait 3 seconds before retrying)
  • Card clash (holding phone and contactless card in same hand)

Harbor & Pine's signage fix:

Harbor & Pine printed countertop stickers with the contactless symbol and "Hold flat here." 

They added small acrylic signs showing a hand tapping a phone flat against a terminal. Failed taps dropped 28% in the first month. 

Staff carry a laminated reference card: "Tap failed? → Check phone NFC is on → Hold flat 2 seconds → Try different card/wallet → Restart terminal if persistent."

Harbor & Pine's quick-reference card is one approach to staff training. For a complete framework on training teams on new POS systems, see our POS training guide.

How to prevent card clash and train staff on retry etiquette

Card clash happens when a customer's phone and a contactless card are both close to the terminal at once—the reader can't decide which to process and will fail. 

Train staff to ask: “Which card are you using?” whenever a customer has a wallet in one hand and a phone in the other.

The fix: One device at a time. 

Retry script: "Let's try again—just the phone (or just the card) this time, and hold it flat on the symbol for a couple seconds."

Timing matters: wait 3 seconds between attempts so the terminal’s NFC resets.

Signage, speed, and accessibility

Display the universal contactless symbol at every checkout lane, so customers know where to tap, and consider adding verbal cues because clear signage speeds up lines and reduces cashier intervention.

Put the symbol in three places:

  1. On the terminal itself (most NFC terminals have it molded in or printed near the antenna)
  2. On the checkout counter (small decal showing where to tap)
  3. On lane signage (hanging sign or tent card: "Tap to pay accepted here")

Verbal cues help: "You can tap your card or phone right here" while gesturing to the symbol eliminates the "Can I tap?" question.

Tap to pay is faster than chip insert and much faster than swipe-and-sign. Tap to pay is also easier for customers with limited dexterity or vision impairments—no narrow slot to find, no stripe orientation. 

The audible beep confirms payment without requiring screen reading.

Harbor & Pine's throughput gain:

After adding contactless decals to all 20 stores, Harbor & Pine measures checkout speed during peak Saturday hours. 

Average "payment initiation to receipt" time drops from 23 seconds (chip insert) to 15 seconds (tap to pay)—a 35% improvement.

Harbor & Pine's 35% checkout speed improvement is one benefit of contactless payments. For more ways to reduce wait times, explore line busting strategies like mobile POS and self-checkout.

Security: How Safe Is Tap To Pay?

Tap to pay is simply way more secure than swiping. 

Each transaction generates a one‑time code that can’t be reused. Your customer’s real card number never leaves the device. 

The NFC range is just 1–2 inches, which makes interception highly unlikely. And if they’re using a mobile wallet, you get biometric authentication on top.

Magnetic stripe transactions use static data—the same card number, expiration, and CVV every time. If someone skims that data, they can clone the card.

Tap to pay eliminates this risk.

Every tap generates a dynamic cryptogram—a unique, one-time security code valid only for that specific transaction. Even if someone intercepted the data (nearly impossible given the 1–2 inch range and encryption), they couldn't reuse it. 

The issuing bank tracks which cryptograms have been used and rejects replays.

The customer's real card number never travels over NFC. Only a tokenized version gets transmitted. Your POS never sees or stores the actual card number, which reduces liability and simplifies PCI compliance.

Mobile wallets add biometric authentication. 

Before Apple Pay, Google Pay, or Samsung Pay transmit payment data, the customer unlocks their phone with Face ID, Touch ID, or a passcode. 

Contactless cards don't have this feature—anyone holding the card can tap below the no-CVM limit—which makes mobile wallets slightly more secure.

Harbor & Pine's fraud record:

Over 12 months of tap to pay across all locations, Shopify Payments reports zero chargeback disputes related to contactless fraud. 

Harbor & Pine had three mag stripe fraud incidents in the previous year before upgrading terminals.

Basic fraud prevention for your POS

Keep your POS software and terminal firmware updated, restrict physical access to terminals, and enable transaction alerts so you can spot unusual patterns.

Three critical controls:

  • Update terminal firmware monthly (or enable auto-updates) to patch security vulnerabilities
  • Restrict physical access to terminals—don't leave them unattended where non-staff could access them
  • Enable transaction alerts for high-dollar and refund activity through your processor

Watch for social engineering—the most common fraud vector is someone calling staff and posing as your processor, asking for credentials. 

Train staff to never share credentials over the phone and to verify the caller by hanging up and calling the processor's official number.

Harbor & Pine's alert system:

Harbor & Pine enables Shopify Payments transaction alerts for any sale over $500 or any refund over $100. 

The ops manager receives SMS notifications in real time, which flagged a suspicious $1,200 refund attempt at a store where the average transaction is $75. 

The refund was voided before funds left the merchant account.

Troubleshooting Common Issues

When a tap fails, start with the basics: Check that NFC is on. Confirm the wallet’s default card. Make sure the terminal’s NFC antenna isn’t blocked. 

Most “try again” errors clear when the customer holds their device flat on the contactless symbol for a full two seconds.

Step-by-step troubleshooting:

  • Check if NFC is enabled.
    • iPhone: Settings → NFC (usually always on).
    • Android: Settings → Connected devices → NFC. Many Android users disable NFC to save battery, or power-saving mode turns it off.
  • Confirm wallet default card. If the customer has multiple cards in Apple Pay or Google Pay, the wallet may be trying to use an expired, frozen, or over-limit card. Ask them to open the wallet app and manually select the card.
  • Check terminal antenna placement. Most terminals have the NFC antenna in the top third, often near the screen. Point customers to the contactless symbol. For Tap to Pay on iPhone, the antenna is at the top edge (near the cameras).
  • Watch for low battery or power-saving mode. On some Android phones, power-saving mode disables NFC. If the customer's phone is at 10% or lower, ask them to insert their chip card instead.

If none of the above work, restart the terminal. Unplug it (or reboot the Tap to Pay on iPhone app), wait 10 seconds, power back on.

Harbor & Pine's quick-reference card:

Staff carry a laminated card: Tap failed? Try this:

  1. Offer chip insert as backup
  2. Check phone NFC is on
  3. Hold flat 2 seconds on symbol
  4. Try different card/wallet
  5. Restart terminal if persistent

Common failure scenarios: 

  • Nothing happens (NFC likely disabled or tapping wrong part of terminal) 
  • "Try again" (card clash or device moved too quickly) 
  • "Declined" (issuer declined—insufficient funds, over limit, or fraud block)
  • Phone shows checkmark, but terminal doesn't respond (NFC handshake didn't complete; wait 3 seconds and retry)

Most failed taps resolve with a simple retry after confirming correct positioning and NFC is enabled.

Tap Into Faster Checkouts

Tap to pay cuts checkout times, reduces errors, and meets customer expectations—without adding processing fees or security risk.

Choose your hardware path (terminal, iPhone, or external reader), train staff to prevent card clash, and display the contactless symbol clearly. 

If your terminals don't support contactless yet, you're slowing down the line. Upgrade your hardware, brief your team, and start moving customers through faster.

Tap to Pay FAQs

Wow, that was a lot, but you are still coming back for more. Good on you, because we still have a few more questions to answer.

What's the difference between NFC, RFID, and EMV?

  • NFC is a short-range wireless technology (13.56 MHz) for contactless payments within 1–2 inches.
  • RFID is a broader category for tracking inventory and access control—some systems can be read from feet away.
  • EMV is the global chip card standard, including both chip-insert and contactless NFC transactions.

Do I need Wi-Fi to accept tap to pay?

Your terminal needs internet (Wi-Fi, Ethernet, or cellular) to authorize transactions. The customer’s device doesn’t need internet to tap—that happens locally via NFC—but your terminal must be online to complete the transaction.

What does "no-CVM limit" mean and who sets it?

CVM is cardholder verification method (PIN or signature). The no-CVM limit is the dollar threshold below which verification isn’t required.

Each card issuer sets this—typically $100–$200 in the U.S. If a transaction exceeds it, your terminal prompts for PIN or signature.

How do I enable Tap to Pay on iPhone for my store?

Download a supported processor app (Square, Stripe, Shopify POS, PayPal) on iPhone XS or later running iOS 15.5+. Link your merchant account, complete verification, and enable contactless payments. Customers tap the top edge of your iPhone to pay—no additional hardware needed.

How do refunds work for tap to pay transactions?

Process refunds through your POS the same way as chip-insert. Select the original transaction, choose “Refund,” and confirm.

Funds return to the customer’s original card or wallet within 3–7 business days. The customer doesn’t need to tap again—the processor sends the credit back to the token used in the original transaction.

Sean Flannigan

Sean is the Senior Editor for The Retail Exec. He's spent years getting acquainted with the retail space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to retail topics big and small.