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The Top 10 Shipment Tracking Software to Consider

Let’s take a look at the top 10 list for our favorite shipment tracking tools along with their ideal use cases before moving on to all the words about them.

If you've ever tried to track down a missing shipment while grappling with customer complaints and staring down a dashboard that tells you absolutely nothing useful, you know the pain.

Shipment tracking isn't optional—it’s mission-critical. When the data’s wrong, the delays stack up, and the customer trust you worked so hard to build starts to erode.

That’s where shipment tracking software comes in. 

Not the bloated, overpriced kind that takes six months to implement—but tools that actually work, right out of the box, to keep your delivery data accurate, your team in sync, and your customers in the loop.

I’ve run shipping and inventory for both a major retailer and an international ecomm wholesaler, so I know what to look for. 

In this guide, I’ve reviewed and ranked the best shipment tracking software on the market—based on what actually matters: real-time visibility, smart automation, and integrations that won’t break your stack.

Why Trust Our Software Reviews

We’ve been testing and reviewing retail and ecommerce software since 2021. 

As retail experts ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different retail management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.

Comparing the Best Shipment Tracking Software, Side-by-Side

Need the TL;DR version? This chart breaks down pricing and use cases at a glance so you can quickly compare your options. Whether you’re looking for refund automation, ERP integration, or just a no-BS way to track packages in real time, this summary table helps you spot the right fit—fast.

The 10 Best Shipment Tracking Software, Reviewed

Now for the deep dive. I’ve reviewed each tool based on what actually moves the needle: tracking accuracy, ease of setup, integration strength, and how well the features hold up in a real ops environment—not just in a sales demo.

These aren’t fluff rundowns—they’re field-tested takes from someone who’s been on the floor, in the warehouse, and on the hook for delivery errors.

Best for post-purchase experience

  • Free demo available
  • Pricing available upon request
Visit Website
Rating: 4.7/5

parcelLab is a post-purchase experience platform designed for retailers to enhance customer engagement. It focuses on improving delivery experiences, managing returns, and providing data-driven insights to boost customer loyalty.

Why I picked parcelLab: It offers AI-driven personalization, allowing you to create tailored customer journeys that improve engagement. The platform provides real-time data insights, helping you measure performance and make informed decisions. Its intelligent workflows automate delivery updates and returns, reducing manual work for your team. These features align with its focus on transforming transactional relationships into long-term loyalty.

Standout features & integrations:

Features include dynamic delivery promises that keep your customers informed. The platform also offers predictive analytics for delivery and returns, so you can anticipate issues before they arise. Personalized touchpoints ensure your customers feel valued throughout their journey.

Integrations include Shopify, Magento, WooCommerce, SAP, Microsoft Dynamics, Salesforce, Oracle, NetSuite, BigCommerce, and Amazon.

Pros and cons

Pros:

  • Supports campaign optimization
  • AI-driven personalization
  • Real-time data insights
  • Reduces manual work

Cons:

  • No direct customer support
  • May need customization
  • Limited to retail use cases

Best for multichannel sellers

  • 30-day free trial
  • From $9.99/month
Visit Website
Rating: 4.3/5

ShipStation is a shipping software solution designed for multichannel ecommerce sellers. It helps manage orders, print shipping labels, and track packages across multiple sales platforms.

Why I picked ShipStation: It excels in supporting multichannel sellers by integrating with numerous sales platforms, making it easier for you to manage orders from different sources. It offers automated shipping rules to simplify your workflow and save time. The platform provides batch label creation, allowing you to handle large volumes efficiently. These features make it an ideal choice for businesses that sell on multiple channels.

Standout features & integrations:

Features include a customizable branding option for shipping labels and packing slips, which helps you maintain consistency in your brand presentation. ShipStation also offers mobile access, so you can manage your shipments on the go. The reporting feature provides insights into your shipping performance and costs.

Integrations include Shopify, Amazon, eBay, Etsy, BigCommerce, WooCommerce, Magento, Squarespace, Walmart, and PayPal.

Pros and cons

Pros:

  • Mobile access
  • Customizable branding
  • Batch label creation
  • Automated shipping rules

Cons:

  • Not suitable for single-channel businesses
  • Requires a learning curve
  • Initial setup complexity

Best for delivery route planning

  • Free demo available
  • From $0.15/order
Visit Website
Rating: 4.6/5

LogiNext Mile is a logistics management tool designed for enterprises looking to optimize their delivery routes. It primarily serves businesses with large-scale delivery operations, focusing on route planning, real-time tracking, and field workforce management.

Why I picked LogiNext Mile: It excels in delivery route planning, offering dynamic route optimization that adapts to real-time conditions. This feature helps your team reduce travel time and fuel costs. The platform provides real-time visibility into delivery operations, ensuring you can monitor progress and address issues promptly. Its efficient task allocation feature helps you manage your field workforce effectively, improving overall productivity.

Standout features & integrations:

Features include geofencing capabilities that help you monitor driver compliance and ensure efficient deliveries. The platform also offers predictive analytics to anticipate delays and optimize performance. Its customizable dashboards provide insights tailored to your business needs.

Integrations include Salesforce, Oracle, SAP, Microsoft Dynamics, Magento, Shopify, WooCommerce, Netsuite, QuickBooks, and Zoho CRM.

Pros and cons

Pros:

  • Predictive analytics
  • Geofencing capabilities
  • Efficient task allocation
  • Dynamic route optimization

Cons:

  • Not ideal for small businesses
  • May need customization
  • Limited to large-scale operations

Best for visual package tracking

  • Free demo available
  • From $0/month
Visit Website
Rating: 4.5/5

Route is a visual package tracking solution aimed at ecommerce businesses and their customers. It offers real-time tracking and a visual map interface to enhance the delivery experience.

Why I picked Route: It provides a unique visual tracking feature that lets you and your customers see packages in transit on a map. This interactive approach helps reduce anxiety about delivery status. The platform also includes proactive notifications, keeping everyone informed of any changes or delays. Its focus on engaging the customer visually is what sets it apart in the shipment tracking space.

Standout features & integrations:

Features include a simple claims process that eases the burden of reporting lost or damaged packages. Route offers branded tracking pages that align with your company’s image. The platform also provides insights into delivery trends and performance, helping you optimize your shipping strategies.

Integrations include Shopify, BigCommerce, Magento, WooCommerce, Squarespace, Wix, Weebly, Ecwid, PrestaShop, and OpenCart.

Pros and cons

Pros:

  • Branded tracking pages
  • Proactive notifications
  • Interactive map interface
  • Visual package tracking

Cons:

  • No direct customer support
  • May need customization
  • Limited to ecommerce

Best for customer notifications

  • Free trial available
  • Pricing available upon request

WISMOlabs is a shipment tracking platform tailored for ecommerce businesses aiming to improve customer communication. It focuses on providing timely delivery updates and enhancing the post-purchase experience to boost customer satisfaction.

Why I picked WISMOlabs: It excels in customer notifications, offering real-time alerts that keep your customers informed about their deliveries. This feature helps reduce customer inquiries and enhances the overall shopping experience. WISMOlabs also provides branded communication, allowing you to maintain a consistent brand image. Its focus on proactive communication makes it a valuable tool for customer retention.

Standout features & integrations:

Features include personalized tracking pages that mirror your brand's look and feel, enhancing customer trust. The platform offers analytics to provide insights into customer behavior and delivery performance. Automated feedback requests help gather customer opinions, aiding in service improvement.

Integrations include Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Klaviyo, Mailchimp, Oracle, SAP, and NetSuite.

Pros and cons

Pros:

  • Automated feedback requests
  • Delivery performance analytics
  • Personalized tracking pages
  • Branded communication

Cons:

  • May need customization
  • Limited to ecommerce platforms
  • Requires setup for notifications

Best for retail customer engagement

  • Free demo available
  • Pricing available upon request

Narvar is a customer engagement platform tailored for retailers to enhance the post-purchase experience. It's designed to keep customers informed and satisfied by providing detailed tracking, returns management, and personalized communication.

Why I picked Narvar: Narvar excels in retail customer engagement by offering branded tracking pages that keep your customers connected with your brand. It provides timely updates and notifications to reduce anxiety and improve satisfaction. The platform also includes a user-friendly returns portal, simplifying the returns process for both you and your customers. These features align with its focus on maintaining strong customer relationships and engagement.

Standout features & integrations:

Features include advanced analytics that offer insights into customer behavior and preferences. The platform also offers multilingual support, allowing you to cater to a global audience. Customizable notifications let you tailor communications to your brand's voice.

Integrations include Shopify, Magento, WooCommerce, Salesforce, SAP, Oracle, Microsoft Dynamics, NetSuite, BigCommerce, and Amazon.

Pros and cons

Pros:

  • User-friendly returns portal
  • Customizable notifications
  • Multilingual support
  • Branded tracking pages

Cons:

  • May need customization
  • Limited to retail use cases
  • Requires technical setup

Best for real-time updates

  • Free demo available
  • Pricing available upon request

Descartes ShipTrack is a logistics and tracking platform aimed at businesses needing precise delivery management. It focuses on real-time tracking, delivery verification, and operational efficiency for logistics teams.

Why I picked Descartes ShipTrack: It offers real-time updates that keep your team informed about delivery statuses. The platform provides advanced tracking features, ensuring you can follow packages every step of the way. With its delivery verification, you can confirm successful deliveries and reduce disputes. These features help maintain operational efficiency and enhance customer satisfaction.

Standout features & integrations:

Features include customizable notifications that keep your customers updated on their delivery progress. The platform also offers electronic proof of delivery, which helps in reducing disputes and improving accountability. Route optimization ensures your deliveries are efficient and timely.

Integrations include Salesforce, Oracle, SAP, Microsoft Dynamics, Magento, Shopify, Netsuite, QuickBooks, WooCommerce, and Amazon.

Pros and cons

Pros:

  • Electronic proof of delivery
  • Customizable notifications
  • Delivery verification
  • Advanced tracking features

Cons:

  • Not ideal for small businesses
  • May need customization
  • Limited to logistics operations

Best for refund automation

  • 30-day free trial
  • From $0.05/shipment

LateShipment.com is a logistics management tool primarily for ecommerce businesses seeking to enhance their shipping efficiency. It focuses on tracking shipments, identifying delays, and automating refund claims for late deliveries.

Why I picked LateShipment.com: It specializes in refund automation, which can save your team time and money. The platform automatically identifies eligible refunds from carriers and processes claims without manual intervention. This feature ensures you recover funds for service failures, adding value to your operations. Its detailed insights into carrier performance help you make informed decisions about your shipping partners.

Standout features & integrations:

Features include a dashboard that comprehensively views all shipments and their status. The platform also offers analytics to track delivery trends and performance. Automated alerts notify you of delivery issues, keeping your team informed in real-time.

Integrations include Shopify, Magento, WooCommerce, Amazon, eBay, BigCommerce, FedEx, UPS, DHL, and USPS.

Pros and cons

Pros:

  • Saves time on manual tasks
  • Provides real-time delivery alerts
  • Offers detailed carrier insights
  • Automates refund claims

Cons:

  • May need technical support
  • Not suitable for all industries
  • Requires setup and customization

Best for global shipping

  • Free plan available
  • From $29/month (billed monthly)

Easyship is a cloud-based shipping platform tailored for ecommerce businesses that need to manage international shipping efficiently. It offers tools for calculating shipping costs, managing customs paperwork, and optimizing delivery routes.

Why I picked Easyship: It simplifies global shipping by providing real-time shipping rates and duties for international destinations. This feature helps you offer transparent pricing to your customers. The platform also manages customs documentation, ensuring compliance with international regulations. Its dashboard provides insights into your shipping performance, making it easier to optimize your logistics operations.

Standout features & integrations:

Features include a shipping rules engine that automates your shipping processes based on predefined criteria. The platform offers branded tracking that aligns with your business identity, enhancing customer experience. Easyship also provides carbon offset options, allowing you to offer eco-friendly shipping solutions.

Integrations include Shopify, WooCommerce, Magento, BigCommerce, Squarespace, Etsy, eBay, Amazon, Wix, and Weebly.

Pros and cons

Pros:

  • Branded tracking options
  • Real-time shipping rates
  • Manages customs documentation
  • Simplifies international shipping

Cons:

  • Not ideal for small shipments
  • Limited to ecommerce platforms
  • Requires setup for shipping rules

Best for easy integration

  • Free plan available
  • From $19/month

Shippo is a shipping platform designed for small to medium-sized businesses looking to simplify their shipping processes. It provides tools to compare shipping rates, print labels, and track shipments efficiently.

Why I picked Shippo: It offers easy integration with multiple sales channels, making it simple for your business to manage shipping from various platforms. The platform provides real-time tracking updates, keeping you and your customers informed. Shippo's batch label printing feature saves time when handling multiple orders. Its user-friendly interface and flexible API options cater to diverse business needs.

Standout features & integrations:

Features include discounted shipping rates that help you save on costs. The platform also offers a customizable tracking page to enhance your brand's visibility. Shipping analytics provide insights into your shipping performance, allowing you to make data-driven decisions.

Integrations include Shopify, WooCommerce, Wix, Squarespace, BigCommerce, Magento, Etsy, eBay, Amazon, and Weebly.

Pros and cons

Pros:

  • Flexible API options
  • User-friendly interface
  • Batch label printing
  • Easy platform integration

Cons:

  • Basic reporting tools
  • Not ideal for large enterprises
  • Limited advanced features

Other Shipment Tracking Software

Here are some additional shipment tracking software options that didn’t make it onto my shortlist, but are still worth checking out:

  1. ShipERP

    For ERP integration

  2. WeSupply Labs

    For order transparency

  3. FreightPOP

    For inbound and outbound tracking

  4. Clickpost

    For post-purchase analytics

  5. Detrack

    For real-time driver tracking

  6. ShippyPro

    For carrier management

  7. Parcel Perform

    For global delivery insights

  8. XPS Ship

    For cost-effective shipping solutions

  9. Shipup

    For customer delivery experience

Our Selection Criteria for Shipment Tracking Software

Not all shipment tracking tools are created equal—and a flashy UI won’t save you when a carrier drops the ball. Here’s how I evaluated each tool, based on a framework that prioritizes real-world performance over sales pitch promises.

Core functionality (25% of total score)

This is the baseline. If a tool can’t nail these, it’s out.

  • Real-time tracking across multiple carriers
  • Delivery notifications that are timely and customizable
  • Support for shipping label generation and tracking history
  • Data visibility that’s actually useful—not just pretty charts

Additional standout features (25% of total score)

The bells and whistles only matter if they solve real problems.

  • Predictive delivery analytics to spot delays before customers do
  • Refund automation for missed delivery SLAs
  • Route optimization and driver tracking for field ops
  • Custom tracking pages and branded communication options
  • Integrations with ERP or IoT systems for total visibility

Usability (10% of total score)

Software shouldn't slow your team down.

  • Simple, intuitive UI that doesn’t require a training manual
  • Responsive design and logical layout
  • Dashboards that give you actionable insights—not just noise

Onboarding (10% of total score)

Getting started should feel like an assist, not a test.

  • Step-by-step setup wizards or guided product tours
  • Live training options or robust help docs
  • Access to onboarding support—ideally human, not just a bot

Customer support (10% of total score)

Because when shipments go sideways, waiting 48 hours for a reply won’t cut it.

  • Multichannel support (chat, email, phone)
  • Fast response times and solid documentation
  • Access to a dedicated account manager for larger teams

Value for money (10% of total score)

Pricing isn’t just about the monthly cost—it’s about ROI.

  • Transparent pricing tiers that scale with usage
  • No essential features paywalled behind “Enterprise”
  • Good balance of core vs premium functionality

Customer reviews (10% of total score)

What users say matters—especially the ones dealing with high-volume ops.

  • High satisfaction ratings across review platforms
  • Consistent praise for reliability and ease of use
  • Minimal complaints about data accuracy or delivery sync issues
  • Frequent updates and strong customer retention

What is Shipment Tracking Software?

Shipment tracking software tells you what’s going on after the order leaves the building. 

It gives you real-time updates, pulls tracking data from multiple carriers into one view, and lets you automate the status updates your customers expect—but without all the copy-pasting, carrier site hopping, or guesswork.

The best tracking systems are built to streamline the shipping process and help you stay ahead of delays, customer inquiries, and bad delivery experiences. 

They integrate with your ecommerce platforms, ERPs, and the usual suspects like FedEx, USPS, and third-party shippers, so everything’s connected and you’re not working out of a dozen tabs.

Most of these tools come with a tracking API, branded tracking pages, and customizable notifications. Some add proof of delivery, barcode scanning, and predictive features to spot disruptions before your customer does. 

Others go a step further with post-purchase experience tools that can boost retention and reduce support load.

At the end of the day, your shipment tracking system gives you control. It’s not just about knowing where a package is—it’s about running a tighter operation and giving your customers fewer reasons to email you.

How to Choose Shipment Tracking Software

Too many teams waste time comparing features that don’t matter—or worse, picking the cheapest option and paying for it later in support tickets and missed SLAs. 

Here’s how to cut through the noise and make a smart decision that actually works for your business.

StepWhat to doWhy it matters
1. Audit your current workflowMap how you currently manage tracking, what tools are involved, and where things break down.You need to know what’s costing you time and trust before you throw software at the problem.
2. List your must-have featuresThink: real-time updates, multi-carrier support, branded tracking page, ERP integration, and SMS/email notifications.You’re not shopping for extras—you’re solving specific pain points. Prioritize what will actually streamline your workflow.
3. Check integrations firstMake sure it connects to your ecommerce platform, carriers (FedEx, USPS, etc.), and your existing systems.If it doesn’t play well with your stack, it’s a hard no—no matter how slick the UI is.
4. Test the tracking experienceLook at what your customer sees: the branded tracking page, notifications, update speed.The best software doesn’t just make your life easier—it makes you look competent to the customer.
5. Dig into support and onboardingCheck for live chat, documentation, onboarding help, and what kind of support SLA comes with your plan.When delivery issues hit, you want real help—not a ticket in a black hole.
6. Compare pricing by volumeDon’t just look at the base price. Look at costs per shipment, extra fees for SMS, API calls, or branded pages.Some software starts cheap and gets expensive fast once you scale. Know what you’re getting into.
7. Run a real trialDon’t settle for a sandbox. Test with live shipments, real customer data, and actual team workflows.A 14-day demo is useless if you don’t stress-test it like you’ll use it. Put it through the real-world gauntlet.

Shipment tracking software is evolving fast—driven by rising customer expectations, global supply chain pressure, and the need for ops teams to do more with less. Here’s what’s shaping the tools this year:

  • Predictive delivery estimates are becoming the standard. More tools are using historical data and real-time conditions to forecast delays and improve delivery time accuracy—especially for multi-carrier and international shipments.
  • Branded tracking is now table stakes. Customers expect a seamless post-purchase experience, and that includes not being dumped onto a generic carrier site. Tools like Narvar and parcelLab let you keep control of the tracking experience.
  • Eco-conscious features are on the rise. With more pressure on sustainability, platforms like Easyship offer carbon offsetting and eco-friendly delivery options that can be shown at checkout and in tracking pages.
  • Real-time visibility is getting more granular. We're seeing more tools offer live driver tracking, stop-by-stop updates, and tighter ETA windows. This isn't just for food delivery anymore—it's hitting parcel tracking at scale.
  • AI is driving smarter routing and automation. Platforms like LogiNext Mile are using AI to optimize routes, predict potential delays, and automate status updates—especially for high-volume delivery networks.
  • Customer communication is getting more personalized. Instead of generic alerts, tools are sending branded, channel-specific updates (SMS, email, push) that match the customer's preferences and reduce WISMO calls.
  • Refund automation is gaining traction. Platforms like LateShipment.com are automating carrier refund claims for late deliveries, helping shippers recover lost revenue without adding manual work.
  • Tracking APIs are more flexible and developer-friendly. Modern tracking systems are offering cleaner, better-documented APIs to embed real-time updates into apps, support portals, and even internal dashboards.

Features of Shipment Tracking Software

Good shipment tracking software gives you control, visibility, and fewer fire drills. Here are the core features that actually matter when you're managing deliveries at scale:

  • Real-time tracking across carriers. Know exactly where your packages are at any moment, without bouncing between FedEx, USPS, and a dozen carrier dashboards.
  • Customizable status notifications. Set up branded alerts across SMS, email, or in-app to keep your customers informed and cut down on WISMO support requests.
  • Branded tracking pages. Show customers their shipment status in a space that matches your brand, not a generic third-party link.
  • Tracking API access. Pull real-time updates directly into your ecommerce platform, ERP, or support tools to centralize your tracking data.
  • Automated shipping label generation. Create and print carrier-compliant labels at scale, with minimal manual entry and fewer fulfillment errors.
  • Multi-carrier support. Switch carriers, compare rates, and optimize routes without locking into one shipper—critical for cost control and flexibility.
  • Predictive analytics. Use past performance and real-time inputs to forecast delivery windows, flag potential delays, and adjust expectations proactively.
  • Route optimization tools. For shippers managing their own fleets, some platforms use live traffic data and delivery zones to plan the most efficient drop routes.
  • Proof of delivery and barcode scanning. Collect signatures, timestamps, and scan data to close the loop on each order and improve accountability.
  • Returns and post-purchase workflows. Some tools go beyond tracking with integrated return portals, refund triggers, and post-delivery campaign tools.

Benefits of Shipment Tracking Software

Shipment tracking software gives you operational clarity and customer confidence—two things that are hard to scale without the right system in place. Here’s what you actually gain when you use a tool that’s built for delivery performance:

  • Support load drops fast. Customers get automated, real-time updates and stop reaching out to ask where their order went. That’s time your team gets back.
  • Delivery timelines get sharper. Predictive tracking and live updates help you stay ahead of delays and give customers realistic arrival windows.
  • Shipping costs become more controllable. When you can compare carriers, automate routing, and avoid last-minute scrambles, you spend smarter.
  • Ops get cleaner. Label generation, carrier selection, and status updates can all be automated to reduce errors and speed up fulfillment.
  • The customer experience improves. Branded tracking pages and clean communication help you deliver a post-purchase experience that builds trust.
  • Problem-solving gets easier. With tracking history, proof of delivery, and better visibility, your team can resolve issues faster—without chasing down five systems.
  • You get a bird’s-eye view of your shipping performance. Centralized data makes it easier to track KPIs, manage vendors, and identify weak spots across your logistics operation.

Costs & Pricing of Shipment Tracking Software

Shipment tracking software pricing can be deceptively complex. Some tools charge per shipment, others by user or API call. 

A few look affordable until you try to scale—and suddenly SMS notifications and branded pages are add-ons. Here's what you can expect across typical plan types.

Plan typeAverage priceCommon featuresBest for
Free plan$0Basic tracking, limited carriers, basic notifications, no customizationSolo sellers, micro ecommerce ops
Personal plan$5–$25/user/monthReal-time updates, branded tracking page, SMS/email alerts, simple automationsSmall ecommerce teams with basic needs
Business plan$25–$75/user/monthMulti-carrier support, API access, predictive analytics, returns workflowsGrowing teams, DTC brands, 3PLs
Enterprise plan$75–$150+/user/monthCustom SLAs, advanced reporting, ERP integration, dedicated supportHigh-volume shippers, complex workflows

Additional cost considerations

  • Per-shipment or per-order pricing adds up. If you’re shipping hundreds or thousands of packages a day, watch for platforms that charge per label, update, or tracking event.
  • SMS and notification fees aren’t always included. Some tools charge extra for sending delivery alerts via text or branded email, especially if you go over monthly limits.
  • API usage may be tiered or throttled. If you’re building custom integrations or hitting the API frequently, check the fine print on rate limits or overage fees.
  • Branded experience sometimes means enterprise-only. Features like custom tracking pages or white-label portals are locked behind premium plans on some platforms.

Shipment Tracking Software FAQs

Here are some answers to common questions about shipment tracking software:

Can shipment tracking software help manage returns?

Yes—some platforms do more than just track outbound deliveries. Tools like Narvar, WeSupply Labs, and Easyship include return portals, automated RMA workflows, and tracking for return shipments.

That means less back-and-forth with customers and a smoother post-purchase experience without extra bolt-on systems.

What’s the difference between a shipment tracking API and a webhook?

An API is what your system uses to go pull tracking data when you ask for it. A webhook pushes updates to your system automatically when the status changes.

If you want real-time updates without polling constantly, go with software that supports webhooks—especially if you’re integrating into your own CRM or order system.

Do I need shipment tracking software if I already use a 3PL?

Yes—especially if you’re using more than one 3PL or want control over the customer-facing side of tracking. Your 3PL might handle delivery, but they’re not always great at post-purchase comms or branded tracking.

A tracking system lets you centralize everything, standardize the customer experience, and fill in the gaps they miss.

Can I track international shipments with this software?

Most of the top tools support global tracking, but coverage varies by carrier and country. If you’re shipping cross-border, make sure your platform handles customs handoffs and foreign carrier transitions.

Easyship and Shippo are strong in this area, especially for ecommerce teams shipping into Europe and Asia.

How does shipment tracking software handle failed deliveries?

Good platforms don’t just flag a failed delivery—they give you context (reason codes, timestamps) and can trigger follow-up actions like a customer notification or internal alert. Some even let you automate re-attempts or customer comms when a package gets returned to sender.

What kind of reporting should I expect?

Look for shipment-level data (on-time vs late, carrier performance, refund eligibility) and customer-facing metrics (support ticket volume, WISMO trends). You want more than just dashboards—reporting should drive decisions, like which carrier to drop or where to adjust delivery estimates.

Start Owning the Delivery Experience

When shipments go dark, customers don’t care if it’s FedEx, your 3PL, or a weather delay—they just want answers. And if you can’t give them fast, accurate updates, they’ll find someone else who can.

That’s why shipment tracking software isn’t a nice-to-have anymore. It’s infrastructure. It keeps your team on top of delays, gives your customers confidence, and turns a messy post-purchase process into a smooth, trackable workflow.

You don’t need a tool with every feature—you need one that fits how you actually ship, integrates with your systems, and makes your ops team look sharp.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Retail Exec. He's spent years getting acquainted with the retail space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to retail topics big and small.