The 29 Best Magento Alternatives, Ranked & Reviewed for 2025
The Top 10 Magento Alternatives You Should Be Thinking About
Before you get all overwhelmed by the total number of picks in this post, let’s just look at the 10 best Magento alternatives and what they’re great at:
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You’re here because Magento—yes, Adobe Commerce; my fingers still type “Magento” first—doesn’t quite fit your ecommerce business roadmap.
This guide walks you through credible Magento alternatives so you can match platform to business needs without the replatforming hangover.
Here’s what operators keep running into: heavy setup and upgrade cycles, brittle plugins, ERP and CRM integrations that eat sprint after sprint, unclear SLAs, and page speed that tanks SEO. Add total cost of ownership math that drifts north once you bolt on apps, payment gateways, and multichannel add-ons.
Need expert help selecting the right tool?
The learning curve is real; so are gaps in templates, page builders, and day-to-day usability.
What you’ll get here: a ranked, plain-English take on each ecommerce platform’s core functionality, scalability, built-in features vs add-ons, API depth, SEO tools, and pricing realities.
I’ve worked on WooCommerce and Magento builds at an agency, then at a Shopify page-builder startup, so I know where teams hit friction—and which “user-friendly” claims actually hold up.
Scan the shortlist for best-for tags, hit the side-by-side comparison for pricing and use cases, then dive into the reviews when you’re ready to commit to a stack.
Why Trust Our Software Reviews
Comparing the Best Magento Alternatives Side-by-Side
This table shows pricing plans, trial or setup needs, and ideal use cases in one place. Use it to pick a shortlist that fits your budget and channel mix.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for optimizing customer engagement | Free trial available | From $25/user/month (billed annually) | Website | |
| 2 | Best for open-source customization | Free plan available | Free plan available | Website | |
| 3 | Best for live ERP data sync | Free demo available | From $10,000/year (billed annually) | Website | |
| 4 | Best for API-driven integration | Free demo available | Pricing available upon request | Website | |
| 5 | Best for AI-driven search | Free demo available | Pricing upon request | Website | |
| 6 | Best for API-driven integration | 60-day free trial | From $30,000/year | Website | |
| 7 | Best for affordable pricing | Free plan available | From $39/month | Website | |
| 8 | Best for SAP integration | Free demo available | Pricing upon request | Website | |
| 9 | Best for B2C and B2B flexibility | Free demo available | Pricing upon request | Website | |
| 10 | Best for quick custom features | Free demo available | Pricing upon request | Website |
The 10 Best Magento Alternatives, Reviewed
Each review covers core functionality, standout features, integrations, pros and cons, and best-for tags. Use it to confirm fit and catch deal-breakers before you commit.
Salesforce Commerce Cloud is a cloud-based ecommerce platform for businesses running B2C, B2B, or D2C operations. It gives your team tools like AI-powered personalization, order management, and unified storefronts across channels.
Why it’s a good Magento alternative: Salesforce Commerce Cloud brings Einstein AI-driven product suggestions, so your team can serve up more relevant shopping experiences. Real-time personalization, analytics dashboards, and built-in order tools mean you can keep your customer journey tuned without extra add-ons. You get unified storefronts across devices, letting you adapt content, promos, or layout fast. Everything ties together so you can keep your customer engaged at every step.
Standout Features & Integrations:
Features include the mobile-first PWA kit for better shopping on phones, drag-and-drop business manager for quick catalog or promo edits, and unified commerce APIs that help your team work across B2B, B2C, and D2C. In my experience these make it easier to tweak experiences without overhauling your setup.
Integrations include Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud, Einstein AI, Order Management, Agentforce, and AppExchange
Pros and cons
Pros:
- Mobile optimized via PWA support
- Quick UI edits with drag-and-drop tools
- AI driven engagement through tailored suggestions
Cons:
- Implementation timeline can stretch long
- Setup can be complex for teams new to Salesforce
nopCommerce is an open-source ecommerce platform built on ASP.NET Core, aimed at small to medium businesses and enterprises. It gives your team a modular, customizable system for managing product catalogs, pricing, multi-store setups, and checkout flows.
Why it’s a good Magento alternative: You can change nearly anything in the source code or use plugins to shape the platform to fit your needs. The plugin architecture and open code let you add features like custom product attributes or unique checkout rules. You’ll control product variants, tier pricing, and catalog layouts directly in your code or admin area. Everything’s flexible, so you're not stuck with a default setup.
Standout Features & Integrations:
Features include tier pricing for bulk discounts, multi-store and multi-vendor support, and mobile-friendly storefronts. I believe these help your team manage complex selling setups while keeping things accessible. There's also support for multi-currency and GDPR compliance to meet global needs.
Integrations include Microsoft Dynamics 365, Web API, mobile application, and a wide range of marketplace plugins themes and language packs
Pros and cons
Pros:
- Custom product attributes are easy
- Supports multi-store and vendor setups
- Full access to source code for changes
Cons:
- Core changes require careful maintenance
- Requires dev skills for deep changes
Sana Commerce is an ERP-integrated ecommerce platform that serves businesses using SAP or Microsoft Dynamics. It helps your team run your online store using real-time data from your ERP.
Why it’s a good Magento alternative: Sana Commerce gives you real-time inventory and pricing straight from your ERP, so your store always matches what’s in your system. You can control which ERP-managed prices and discounts show up on your ecommerce website, so buyers see what matters. You’ll use your ERP logic to calculate prices and shopping cart totals, keeping everything accurate. You get that live data flow without adding extra connectors or manual updates.
Standout Features & Integrations:
Features include the visual theme editor, quick product filtering based on ERP data, and easy-to-set content blocks for price and discounts. You can also use OpenAI-powered product description automation to lighten your team’s workload. I believe these make it easier for you to update your store without fuss.
Integrations include SAP Business One, SAP ECC, SAP S/4 HANA, Microsoft Dynamics 365 Business Central, Microsoft Dynamics NAV, AX, and LS Central, PIM, Google Analytics, and Mailchimp
Pros and cons
Pros:
- OpenAI product description tool
- Easy edits via the visual editor
- Accurate live product and pricing data
Cons:
- Requires ERP expertise to manage
- May take time to configure complex rules
Kibo Commerce is a composable, cloud-based commerce platform built for businesses managing both B2C and B2B operations. It gives your team tools to manage order workflows, product catalogs, pricing and promotions, and subscriptions—all from one modular system.
Why it’s a good Magento alternative: Kibo Commerce unifies your pricing and promotions across all channels so you can manage deals for stores, call centers, or online from one place. You can use a shared cart and checkout process, keeping the experience consistent for your customers no matter where they shop. Your team gets order management with real-time inventory views that keep everything accurate on all fronts. The composable setup means you can add or update specific modules like omnichannel pricing or subscriptions without reworking the whole system.
Standout Features & Integrations:
Features include AI-powered search that helps your team personalize product discovery, a universal cart and checkout that let customers switch channels mid-buy, and a subscription management module to set up recurring orders easily. In my experience those features help you deliver consistent experiences and manage complex selling models without juggling multiple systems.
Integrations include Order Management, B2C Commerce, B2B Commerce, Subscription Commerce, Agentic Commerce, Dropshipping, Marketplace, headless content systems, and AI search capabilities
Pros and cons
Pros:
- Subscription module supports recurring revenue
- Modular components for flexible builds
- Central pricing control across channels
Cons:
- Full capabilities may need ongoing training
- Modules can add complexity to setup
HCL Commerce is an enterprise ecommerce platform designed for large businesses needing scalable and customizable solutions. It's used primarily by retailers and manufacturers to manage their digital commerce operations and enhance customer experiences.
Why it's a good Magento alternative: HCL Commerce gives you AI-driven search so your team can offer personalized product recommendations and improve search accuracy. Its flexible setup works for complex business models and different industries. The platform can handle high transaction volumes and large product catalogs, and its analytics tools give you clear insights into customer behavior and sales performance.
Standout Features & Integrations:
Features include advanced analytics tools that give you insights into customer behavior. HCL Commerce offers a flexible architecture, making it suitable for various business models. Its scalability allows you to manage large product catalogs and high transaction volumes with ease.
Integrations include SAP, Salesforce, Microsoft Dynamics 365, Adobe Experience Manager, Google Analytics, PayPal, Stripe, Oracle, IBM, and Mailchimp.
Pros and cons
Pros:
- Flexible architecture
- Scalable for large enterprises
- AI-driven search capabilities
Cons:
- Limited customization without development
- Requires technical expertise
commercetools is a headless commerce platform designed for businesses seeking flexible and scalable ecommerce solutions. It's mainly used by enterprises that require customizable and innovative digital commerce experiences.
Why it's a good Magento alternative: commercetools gives you adaptable API-driven integration so your team can build custom commerce solutions across different channels. Its headless setup lets you design and deploy the way you want, creating unique customer experiences. The microservices approach means you can scale and update parts of the system without affecting everything else. You’ll also get plenty of developer resources to support customization and new ideas.
Standout Features & Integrations:
Features include a microservices-based architecture, allowing you to update and scale components independently. commercetools supports a headless commerce model, giving you the flexibility to design unique front-end experiences. Its API-first approach enables seamless integration with other systems and tools.
Integrations include SAP, Salesforce, Adobe Experience Manager, Microsoft Dynamics 365, Google Analytics, PayPal, Stripe, AWS, Oracle, and HubSpot.
Pros and cons
Pros:
- Extensive developer resources
- Microservices-based architecture
- API-driven integration
Cons:
- Limited out-of-the-box features
- Requires technical expertise
Shift4Shop is an ecommerce platform designed for businesses looking for cost-effective solutions to build and manage online stores. It's primarily used by small to medium-sized businesses to handle sales, marketing, and inventory management.
Why it's a good Magento alternative: Shift4Shop offers pricing that works well if you’re running a startup or small business and need an ecommerce platform without high costs. Its built-in marketing tools help your team engage customers. You can set up and customize your store quickly with its user-friendly design. The platform also gives you multiple payment processing options to fit your needs.
Standout Features & Integrations:
Features include a drag-and-drop website builder, which makes it easy to design your online store. Shift4Shop provides built-in SEO tools to help improve your store's visibility. Its inventory management system allows you to efficiently track stock levels and manage orders.
Integrations include QuickBooks, Mailchimp, Google Analytics, PayPal, Stripe, Amazon, eBay, FedEx, UPS, and ShipStation.
Pros and cons
Pros:
- Easy store customization
- Built-in marketing tools
- Affordable pricing
Cons:
- Less scalability for large businesses
- Basic design templates
Miva is an ecommerce platform tailored for online retailers and businesses seeking customizable and scalable solutions. It's primarily used by small to medium-sized enterprises to manage online storefronts and streamline their ecommerce operations.
Why it's a good Magento alternative: Miva works well with SAP, which is important if you rely on it for enterprise resource planning. Its flexible design tools let your team build a storefront that reflects your brand. You can manage complex product catalogs and handle order processing efficiently. The platform’s adaptability lets you shape the shopping experience to fit your customers’ needs.
Standout Features & Integrations:
Features include advanced inventory management, helping you keep track of stock levels in real-time. Miva's customizable themes let you design your storefront to suit your brand identity. Its built-in SEO tools assist you in improving your store's visibility online.
Integrations include SAP, QuickBooks, PayPal, Stripe, Google Analytics, Mailchimp, ShipStation, Avalara, Amazon, and eBay.
Pros and cons
Pros:
- Supports complex product catalogs
- Built-in SEO tools
- Customizable storefront design
Cons:
- Complex setup process
- Limited out-of-the-box features
VTEX is a digital commerce platform designed for B2C, B2B, and omnichannel solutions. It's used by businesses across industries like retail and manufacturing to manage storefronts, orders, and marketplaces.
Why it's a good Magento alternative: VTEX offers flexibility with its composable architecture, allowing you to integrate and customize components efficiently. Its support for both B2C and B2B models gives your team the versatility Magento might lack. VTEX includes features such as AI-powered product search and live shopping, enhancing customer engagement. Its order management system and marketplace management tools are tailored for complex business needs.
Standout Features & Integrations:
Features include a high-performance storefront, live shopping capabilities, and a comprehensive order management system. VTEX's marketplace management allows you to expand your product offerings effortlessly. Its composable architecture supports seamless customization options for your business.
Integrations include SAP, Salesforce, PayPal, Stripe, Microsoft Dynamics 365, Oracle, Google Analytics, Mailchimp, Zendesk, and HubSpot.
Pros and cons
Pros:
- AI-powered product search
- Efficient composable architecture
- Supports B2C and B2B models
Cons:
- Limited customization without development
- May require technical knowledge
Spryker is a modular commerce platform built for businesses—especially enterprises—that need to launch and manage marketplaces, B2B, or B2C operations. It gives your team the tools to tweak features and launch new commerce experiences faster.
Why it’s a good Magento alternative: Spryker lets you add or change functionality using composable, modular building blocks, so your team doesn't have to rebuild everything when needs shift. You can use accelerators, state machine flows, and the App Composition Platform to assemble new features quickly. You get packaged business capabilities that let you pick what your store actually needs—so you're not bundled up in unused code. Everything ties together so you can move fast without losing control.
Standout Features & Integrations:
Features include the headless setup for flexible front-end design, the visual theme editor for easy layout changes, and the code upgrader tool to keep your project up to date. In my experience those help your team keep your ecommerce store fresh and on-brand without a heavy dev load.
Integrations include SAP Commerce Cloud, Microsoft Dynamics 365, Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, BigCommerce, commercetools, Oracle Commerce, and Magento
Pros and cons
Pros:
- Easy codebase upgrades over time
- Headless setup lets you design freely
- Accelerators speed up basic functionality
Cons:
- Custom modules need careful management
- Requires dev expertise to fully use
Other Magento Alternatives
Here are some additional Magento alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Oracle Commerce
For modular architecture
- SAP Commerce Cloud
For AI-driven tools
- Centra
For fashion and lifestyle brands
- OpenCart
For budget-friendly options
- BigCommerce
For enterprise scalability
- Shopify
For ease of use
- OroCommerce
For B2B customization
- Elastic Path
For headless commerce
- Znode
For multi-store capabilities
- SCAYLE
For high-volume retailers
- Sitecore Order Cloud
For API-first architecture
- Intershop
For B2B ecommerce
- Sylius
For Symfony framework users
- Fabric
For modular commerce solutions
- PrestaShop
For open-source flexibility
- Shopware 6
For innovative design features
- WooCommerce
For WordPress integration
- Broadleaf Commerce
For customizable commerce
- NetSuite SuiteCommerce
For ERP integration
Our Selection Criteria For Magento Alternatives
Here’s how I scored each ecommerce platform. I focused on what actually matters in day-to-day operations, not brochure copy.
Core functionality (25% of total score)
Baseline capabilities must be solid without add-ons.
- Product catalog depth. Variant logic, bundles, complex pricing, and large product catalogs without timeouts.
- Checkout and payments. PCI-compliant flows, saved payment methods, multi-currency, tax automation, and reliable payment gateways.
- Order and inventory accuracy. Real-time stock, backorder rules, returns, and purchase order support that won’t break during peak.
- Content and merchandising. SEO-friendly URLs, schema, promotions, and flexible templates that don’t require PHP to tweak.
- Analytics and search. Usable reports, search that learns, and export to CSV/XLSX/JSON without hoops.
Additional standout features (25% of total score)
Bonus points for tools that move revenue or reduce ops load.
- Headless and API coverage. Clean REST/GraphQL, webhooks, and rate limits that support composable builds and real-time sync.
- Multichannel and marketplaces. Native support for social media, Amazon/eBay, POS, and B2B ecommerce features without fragile plugins.
- Automation and workflows. Rules, triggers, and scheduled jobs that replace manual tasks in merchandising and fulfillment.
- Extensibility and ecosystem. Quality apps, vetted modules, and clear guardrails for custom code on open-source platforms.
- Internationalization. Multi-storefront, multi-currency, localized content, and tax/VAT compliance out of the box.
Usability (10% of total score)
If the UI fights you, you won’t use it.
- Admin clarity. Logical navigation, search that finds settings, and a user-friendly interface.
- Page building. Drag-and-drop interface that respects brand components and doesn’t torpedo Core Web Vitals.
- Performance. Fast dashboards, quick product saves, and snappy storefront response times.
- Role management. Permissioning that keeps finance, marketing, and dev in their lanes.
Onboarding (10% of total score)
Time to value matters.
- Setup guidance. Checklists, product tours, and sensible defaults for taxes, shipping, and SEO.
- Data migration. Reliable importers for customers, orders, and product catalogs from Magento, WooCommerce, or Shopify.
- Templates and starters. Usable themes and reference architectures that don’t require a rewrite on day two.
- Documentation. Current, searchable docs with examples for API and theme work.
Customer support (10% of total score)
When things break at midnight, you need humans.
- Coverage and SLA. 24/7 availability, clear uptime SLAs, and escalation paths.
- Channel choice. Live chat, email, and phone—plus status pages with real incident detail.
- Technical depth. Staff who can read logs, not copy-paste KBs; access to solution architects when needed.
- Community and training. Forums, webinars, and certs that actually help teams ramp.
Value for money (10% of total score)
Look at total cost of ownership, not just sticker price.
- Transparent pricing. Clear subscription fees, transaction fees, usage tiers, and per-storefront or per-seat costs.
- Included vs add-ons. What’s built-in versus paid apps, especially for SEO tools, page builders, and B2B features.
- Scalability economics. Costs at higher order volumes, storage, API usage, and bandwidth.
- Contract flexibility. Monthly options, discounts, and sane overage policies.
Customer reviews (10% of total score)
Operators tell you what the sales deck won’t.
- Reliability and uptime. Real-world reports on outages, upgrades, and regressions.
- Support quality. Response times, resolution rates, and follow-through.
- Ease of use vs learning curve. How beginners and growing businesses actually fare after go-live.
- Integration reality. Feedback on ERP, CRM, and plugin compatibility with Shopify, WooCommerce, BigCommerce, Salesforce, and more.
What is Magento?
Magento—now Adobe Commerce—is an open-source ecommerce platform and enterprise commerce solution for building and running an online store.
It pairs a PHP codebase with themes, modules, and APIs for extensive customization, from product catalogs and pricing rules to checkout and payment gateways.
Teams use it for multi-store, multi-currency, and B2B features, plus SEO tools and robust product management. You can run the open-source edition or the Adobe Commerce offering with more advanced features, integrations, and technical support.
Why Look For A Magento Alternative?
You may want a different ecommerce platform if the day-to-day reality doesn’t match your business needs or budget.
- Lower total cost of ownership. Subscription fees, self-hosting, add-ons, and ongoing development can stack up fast.
- Less technical overhead. Not every team wants to maintain PHP, modules, and upgrades—or hire for that skill set.
- Faster time to value. A hosted SaaS ecommerce solution can reduce setup, maintenance, and deployment cycles.
- Simpler integrations. Cleaner APIs and prebuilt connectors for ERP, CRM, and marketing tools cut risk and rework.
- Better usability. A user-friendly interface and drag-and-drop page building help non-devs ship changes quickly.
- Stronger performance and SEO. Lean storefronts, modern templates, and built-in features keep speed and search on track.
- Built-in multichannel. Native sales channels and social media integrations beat fragile third-party plugins.
- Right-sized scalability. Cloud-based platforms that autoscale, handle real-time inventory, and protect checkout under load.
Magento Alternatives Key Features
You’re comparing ecommerce platforms to ship faster, lower total cost of ownership, and cut the learning curve. Here’s what the best Magento alternatives bring to the table.
- Composable, API-first architecture. Clean REST or GraphQL APIs, webhooks, and real-time sync so your ecommerce site talks to ERP, CRM, and marketing tools without duct tape.
- User-friendly page building. Drag-and-drop interface, reusable templates, and a visual editor that won’t tank Core Web Vitals or SEO.
- Robust product management. Large product catalogs, variants, bundles, and B2B pricing rules handled without timeouts or hacks.
- Checkout and payments that convert. PCI-compliant flows, multiple payment gateways like PayPal and Stripe, multi-currency and tax support out-of-the-box.
- Inventory and order accuracy. Multi-location stock, backorders, returns, and OMS rules that keep online sales and store inventory in lockstep.
- Search and SEO tools built in. Fast on-site search, clean URLs, schema, sitemaps, and controls that help your online store rank without third-party plugins.
- Multichannel and marketplace reach. Native sales channels for Amazon, social media, and POS, plus unified pricing and promos across storefronts.
- Performance and scalability. Cloud-based hosting, autoscaling, CDNs, and SLAs that hold up during peak, with clear upgrades when you grow.
- Extensible ecosystem without chaos. Quality third-party apps, vetted modules, and guardrails that prevent plugin bloat common on open-source platforms.
- Data portability and analytics. Easy CSV and JSON exports, BI-friendly schemas, and dashboards you can trust for product, traffic, and margin decisions.
- Security and governance. SSL certificates, role-based access, SSO, audit logs, and compliance options for regulated categories.
- Transparent pricing mechanics. Clear subscription fees, transaction fees, and add-ons, so you can model total cost of ownership before you sign.
Choose Your Platform, Protect Your Margin
You’ve got the shortlist, the side-by-side, and the reviews. Now choose the ecommerce platform that matches your business needs—catalog complexity, sales channels, integrations, team skills, performance, SEO, and pricing.
Favor clear total cost of ownership, solid APIs, and an admin your team will actually use.
If you’re torn between open-source flexibility and a hosted SaaS, model subscription fees, transaction fees, add-ons, and maintenance against the revenue lift you expect. Scalability matters; so does ease of use.
Pick the path that keeps your roadmap moving and your margin intact.
If you're in the process of researching platform management, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.
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