15 Beste Klaviyo-Alternativen im Test 2026
Beste Klaviyo Alternativen Kurzliste
Was ist Klaviyo?
Klaviyo ist eine Marketing-Software, die für E-Mail- und SMS-Kampagnen entwickelt wurde. Sie wird häufig von Marketing-Teams und E-Commerce-Profis genutzt, um Kunden zu erreichen und den Umsatz in Online-Shops zu steigern. Funktionen wie erweiterte Segmentierung, E-Mail-Automatisierung und Integrationen helfen dabei, Marketingmaßnahmen zu personalisieren und die Leistung zu verfolgen. Insgesamt bietet Klaviyo eine wertvolle Lösung zur Verbesserung der Kundenbeziehungen und zur Umsatzsteigerung.
Beste Klaviyo Alternativen Zusammenfassung
Diese Vergleichstabelle fasst die Preisdetails für meine Top-Klaviyo Alternativen-Auswahl zusammen, um Ihnen zu helfen, die beste Option für Ihr Budget und Ihre Geschäftsanforderungen zu finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven content | 30-day free trial available | From $7/month (billed annually) | Website | |
| 2 | Best for ease of use | 14-day free trial + free demo available | From $12/month | Website | |
| 3 | Best for predictable pricing | Free trial available | From $13/month | Website | |
| 4 | Best for unlimited newsletters | 14-day free trial available | From $15.58/month (billed annually) | Website | |
| 5 | Best for multichannel automation | 14-day free trial + free demo available | From $39/month | Website | |
| 6 | Best for intuitive design | 14-day free trial + free plan available | From $10.8/month (billed annually) | Website | |
| 7 | Best for multichannel marketing | Free plan + free demo available | From $9/month | Website | |
| 8 | Best for AI-driven automation | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 9 | Best for diverse industry support | 30-day free trial + free plan + free demo available | From $13/month | Website | |
| 10 | Best for e-commerce marketing | Free plan + free demo available | From $11.20/month | Website |
Why Trust Our Software Reviews
We’ve been testing and reviewing retail and ecommerce software and services since 2021.
As retail experts ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different finance and accounting use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent and our review methodology.
Beste Klaviyo Alternativen Bewertungen
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen der besten Klaviyo Alternativen, die es auf meine Kurzliste geschafft haben. Meine Bewertungen bieten einen detaillierten Überblick über die wichtigsten Funktionen, Vor- & Nachteile, Integrationen und idealen Anwendungsfälle jedes Tools, damit Sie das beste für sich finden.
Moosend is a marketing automation platform that caters primarily to marketing and e-commerce businesses. It helps with email campaigns, customer segmentation, and analytics.
Why it's a good Klaviyo alternative: Moosend offers AI-powered content suggestions that can enhance your marketing campaigns by providing personalized recommendations. Its drag-and-drop email editor makes it easy for someone without design skills to create visually appealing emails. Moosend's real-time analytics helps you track campaign performance effectively. These features make it suitable for teams looking to leverage AI to boost their marketing efforts.
Standout features & integrations:
Features include advanced segmentation tools that target specific audiences and real-time analytics for tracking campaign performance. Users appreciate the drag-and-drop email editor for easy email creation. Moosend also provides templates and automation for an abandoned cart notification.
Integrations include WooCommerce, WordPress, Zapier, Adobe Commerce, Salesforce, HubSpot, Mailchimp, and more.
Pros and Cons
Pros:
- Predictable automation and delivery
- Offers unlimited email sends on many plans
- Easy-to-use email builder
Cons:
- Limited reporting and analytics tools
- Limited template and design flexibility
Constant Contact is an email marketing platform tailored for small businesses and nonprofit organizations. It helps users create and manage email campaigns, events, and social media marketing.
Why it's a good Klaviyo alternative: Constant Contact offers a user-friendly interface that simplifies the process of creating email campaigns. Its email marketing tools are designed for ease of use, making it accessible for teams without technical expertise. The platform includes tools for event management and social media marketing, which broadens its utility. These features make Constant Contact a solid choice for businesses seeking straightforward solutions.
Standout features & integrations:
Features include event management tools to organize and promote events, and its social media marketing capabilities can enhance online presence. Constant Contact also has a library of templates to support quick email creation.
Integrations include Shopify, WooCommerce, WordPress, Salesforce, Zapier, Eventbrite, Mindbody, Facebook, and more.
Pros and Cons
Pros:
- Strong customer support
- Good for simple list management, scheduling, and basic segmentation
- Easy campaign setup
Cons:
- Limited customization
- Basic automation
Campaign Monitor is an email marketing platform designed for businesses of all sizes. It provides tools for creating professional email campaigns and managing customer lists.
Why it's a good Klaviyo alternative: Campaign Monitor offers predictable pricing, helping you manage your marketing budget effectively. Its email templates and drag-and-drop editor make designing emails simple. The platform's analytics tools provide insights into campaign performance, enabling informed decisions. These features make Campaign Monitor a reliable choice for businesses seeking straightforward pricing and effective email marketing automation.
Standout features & integrations:
Features include a drag-and-drop email editor and a library of customizable templates. Its analytics tools track campaign success.
Integrations include Shopify, WordPress, Salesforce, WooCommerce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- High-quality templates
- Solid segmentation and basic automation for campaigns
- Quick to set up
Cons:
- Reports are basic
- Narrow automation scope
GetResponse is an online marketing platform designed for small to medium-sized businesses. It offers tools for email marketing, landing pages, and marketing automation.
Why it's a good Klaviyo alternative: GetResponse provides unlimited newsletters, allowing you to send as many campaigns as you need without restrictions. Its drag-and-drop email editor makes designing newsletters easy for your team. The platform's automation capabilities help streamline your marketing efforts. These features make GetResponse a flexible option for businesses looking to maximize their email outreach.
Standout features & integrations:
Features include an easy email design editor and marketing automation to enhance workflows. GetResponse also has a landing page creation tool and can help increase conversion using web push notifications.
Integrations include Shopify, WordPress, WooCommerce, Adobe Commerce, Salesforce, Zapier, Stripe, HubSpot, PayPal, PrestaShop, and more.
Pros and Cons
Pros:
- Good value for small to mid-sized businesses
- Easy campaign setup
- All-in-one tool for email, landing pages, webinars, and funnels
Cons:
- Restricted layout control
- Becomes pricey as your contact list grows
Drip is a marketing automation platform designed for online businesses. It helps users personalize their marketing efforts across multiple channels and boost customer engagement.
Why it's a good Klaviyo alternative: Drip offers multichannel automation, allowing you to connect with your audience via email, SMS, and more. Its customer data management tools help you better understand your audience. Drip's personalization features enable you to deliver tailored experiences that enhance engagement. These capabilities make Drip a versatile choice for teams looking to expand their reach.
Standout features & integrations:
Features include advanced segmentation to target specific audiences and customizable automation workflows. Drip also has analytics tools to track campaign performance.
Integrations include Shopify, WooCommerce, Facebook, PayPal, OptinMonster, Mailchimp, and more.
Pros and Cons
Pros:
- E-commerce-focused features
- Strong automated flows
- Unlimited email sends
Cons:
- Limited design choice
- Longer learning curve to start
MailerLite is an email marketing platform that caters to small businesses and freelancers. It offers tools for creating email campaigns, managing subscribers, and analyzing results.
Why it's a good Klaviyo alternative: MailerLite provides an intuitive design that makes it easy to create professional emails. Its drag-and-drop editor simplifies the process of building emails without needing technical skills. The platform's automation features help you manage email workflows efficiently. These capabilities make MailerLite a great choice for those seeking user-friendly tools.
Standout features & integrations:
Features include a drag-and-drop editor for simple design and a large template gallery for quick email creation. MailerLite can help add subscribers using embedded forms and pop-ups.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Mailchimp, Stripe, PayPal, Squarespace, HubSpot, Facebook, and more.
Pros and Cons
Pros:
- Generous free plan
- Smooth campaign assembly
- Beginner-friendly interface
Cons:
- No phone support
- Limited advanced features
Brevo (formerly Sendinblue) is an AI-enabled platform that focuses on email marketing, automation, and CRM. It's designed for businesses looking to enhance customer relationships through channels such as email, SMS, and WhatsApp.
Why it's a good Klaviyo alternative: Brevo offers extensive multichannel marketing capabilities. Its AI, Aura, optimizes your campaigns, helping you achieve better results. The platform's tools for transactional messaging and data management provide added value. These features make Brevo a strong choice for teams seeking a versatile marketing solution.
Standout features & integrations:
Features include an AI-driven campaign optimization tool and transactional messaging functionality that improves efficiency. Brevo also has a fully integrated loyalty program tool to boost customer engagement.
Integrations include Shopify, WordPress, Salesforce, HubSpot, Adobe Commerce, WooCommerce, Mailchimp, Zendesk, Stripe, Slack, and more.
Pros and Cons
Pros:
- Customizable pricing plans
- Email, SMS, and CRM features in one product
- Intuitive interface
Cons:
- Limited advanced analytics capabilities
- Lack of advanced design flexibility
ActiveCampaign is a platform used by businesses to manage email marketing, sales automation, and CRM. It helps teams automate their marketing processes and enhance customer engagement.
Why it's a good Klaviyo alternative: ActiveCampaign excels in AI-driven automation, allowing you to automate complex workflows with ease. Its predictive content feature helps tailor messages to your audience's preferences. The platform's machine learning capabilities enhance decision-making by analyzing customer behavior. These features make ActiveCampaign ideal for teams looking to leverage AI for smarter marketing.
Standout features & integrations:
Features include a predictive content function that customizes customer messages and the ability to use machine learning insights to improve decision-making. ActiveCampaign also uses advanced automation tools to simplify workflow management.
Integrations include Shopify, WordPress, Salesforce, Zapier, WooCommerce, Adobe Commerce, Zendesk, QuickBooks, Slack, Stripe, and more.
Pros and Cons
Pros:
- Scales complex workflows
- Powerful automation and segmentation capabilities
- Strong CRM features
Cons:
- Can become expensive for small businesses as they scale
- Steep learning curve
Mailchimp is a digital marketing automation platform designed for small to medium-sized businesses. It provides tools for email marketing, audience management, and analytics.
Why it's a good Klaviyo alternative: Mailchimp offers a wide range of templates and design tools that cater to various industries. Its audience segmentation and behavior tracking features help you target your marketing efforts more effectively. The platform's easy-to-use interface makes it accessible for teams with limited technical skills. These capabilities make Mailchimp a versatile choice for businesses across different sectors.
Standout features & integrations:
Features include advanced audience segmentation to refine targeting and behavior tracking to analyze customer interactions. Beginners appreciate how Mailchimp’s user-friendly interface simplifies campaign creation.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Adobe Commerce, Slack, QuickBooks, Stripe, and more.
Pros and Cons
Pros:
- Good for small businesses
- Beginner-friendly user interface
- Broad set of marketing features
Cons:
- Limited advanced features at lower price plans
- Contact-based billing scales poorly
Weitere Klaviyo Alternativen
Hier sind einige weitere Klaviyo Alternativen, die es nicht auf meine Kurzliste geschafft haben, aber dennoch einen Blick wert sind:
- AWeber
For small business support
- HubSpot Marketing Hub
For CRM integration
- Netcore Customer Engagement
For AI personalization
- Twilio SendGrid
For transactional emails
- Salesforce Marketing Cloud
For enterprise solutions
Kriterien für die Auswahl von Klaviyo Alternativen
Bei der Auswahl der besten Klaviyo Alternativen für diese Liste habe ich gängige Bedürfnisse und Herausforderungen von Käufern in Bezug auf Marketing-Softwareprodukte berücksichtigt, wie z. B. Benutzerfreundlichkeit und Integrationsmöglichkeiten. Außerdem habe ich den folgenden Rahmen verwendet, um meine Bewertung strukturiert und fair zu gestalten:
Kernfunktionen (25 % der Gesamtbewertung)
Um für diese Liste berücksichtigt zu werden, musste jede Lösung diese Anwendungsfälle abdecken:
- E-Mail-Marketing
- Kundensegmentierung
- Kampagnenautomatisierung
- Analysen und Berichte
- A/B-Tests
Weitere herausragende Funktionen (25 % der Gesamtbewertung)
Um die Auswahl weiter einzugrenzen, habe ich außerdem nach einzigartigen Funktionen gesucht, wie zum Beispiel:
- KI-basierte Erkenntnisse
- Multichannel-Marketing
- Anpassbare Vorlagen
- Erweiterte Personalisierung
- Prädiktive Analysen
Benutzerfreundlichkeit (10% der Gesamtbewertung)
Um ein Gefühl für die Benutzerfreundlichkeit jedes Systems zu bekommen, habe ich Folgendes berücksichtigt:
- Intuitive Benutzeroberfläche
- Einfache Navigation
- Wenig technisches Know-how erforderlich
- Verständliche Dokumentation
- Responsives Design
Onboarding (10% der Gesamtbewertung)
Um das Onboarding-Erlebnis jeder Plattform zu bewerten, habe ich Folgendes berücksichtigt:
- Verfügbarkeit von Schulungsvideos
- Interaktive Produkttouren
- Zugriff auf Vorlagen und Ressourcen
- Chatbot-Unterstützung
- Webinare und Workshops
Kundensupport (10% der Gesamtbewertung)
Um die Kundensupportdienste der jeweiligen Softwareanbieter zu bewerten, habe ich Folgendes berücksichtigt:
- Rund-um-die-Uhr-Verfügbarkeit
- Mehrere Kontaktmöglichkeiten
- Schnelle Reaktionszeiten
- Kompetentes Personal
- Zugang zu Hilferessourcen
Preis-Leistungs-Verhältnis (10% der Gesamtbewertung)
Um das Preis-Leistungs-Verhältnis jeder Plattform zu beurteilen, habe ich Folgendes berücksichtigt:
- Wettbewerbsfähige Preisgestaltung
- Skalierbare Tarife
- Transparente Abrechnung
- Im jeweiligen kostenpflichtigen Tarif enthaltene Funktionen
- Rabatte und Sonderaktionen
Kundenbewertungen (10% der Gesamtbewertung)
Um ein Gesamtbild der Kundenzufriedenheit zu bekommen, habe ich bei der Auswertung von Bewertungen Folgendes berücksichtigt:
- Zufriedenheitsbewertungen der Nutzer
- Häufig genannte Vor- und Nachteile
- Rückmeldungen zu Support und Service
- Erfahrungen bezüglich Benutzerfreundlichkeit
- Wahrgenommener Gesamtwert
Warum nach einer Klaviyo-Alternative suchen?
Obwohl Klaviyo eine gute Wahl für Marketing-Software darstellt, gibt es eine Reihe von Gründen, warum manche Nutzer alternative Lösungen suchen. Du könntest nach einer Klaviyo-Alternative suchen, weil:
- Du günstigere Preismodelle benötigst
- Du einen besseren Kundensupport wünschst
- Dein Team benutzerfreundlichere Tools benötigt
- Du fortschrittlichere Automatisierungsfunktionen möchtest
- Du bessere Möglichkeiten für E-Commerce-Integrationen suchst
- Dein Unternehmen mehr Anpassungsmöglichkeiten braucht
Wenn einer dieser Punkte auf dich zutrifft, bist du hier genau richtig. In meiner Produkt-Empfehlungsliste findest du mehrere E-Mail-Marketing-Software-Lösungen, die für Teams, die Klaviyo-Alternativen suchen, besser geeignet sein könnten.
Klaviyo: Die wichtigsten Funktionen
Hier sind einige der wichtigsten Funktionen von Klaviyo, um dir den Vergleich mit alternativen Lösungen zu erleichtern:
- Omnichannel-Marketing: Integriert E-Mail, SMS, soziale Medien und mobile Apps für eine einheitliche Ansprache.
- KI-Lösungen: Nutzt prädiktive Analysen und personalisierte Empfehlungen zur Optimierung von Marketingstrategien.
- Analytik und Datenmanagement: Bietet Tools und eine Plattform für die Integration und Auswertung von Echtzeitdaten.
- Segmentierung und Personalisierung: Stellt fortschrittliche Möglichkeiten für zielgerichtetes und personalisiertes Marketing bereit.
- Automatisierte Abläufe: Unterstützt automatisierte E-Mail- und SMS-Marketingkampagnen basierend auf Kundenaktionen.
- Kundenprofile: Zentralisiert Daten für einen umfassenden Überblick über das Kundenverhalten.
- Integrationen: Verbindet sich mit über 350 Apps, um den Datenfluss zu optimieren und die Funktionalität zu erweitern.
- Webformulare: Bietet anpassbare Anmeldeformulare zur Leadgewinnung und zum Ausbau Ihrer E-Mail-Liste.
- Berichte: Stellt umfassende Werkzeuge zur Analyse des Kundenverhaltens und der Wirksamkeit von Nachrichten bereit.
- Support und Ressourcen: Beinhaltet Schulungsmaterialien und Community-Ressourcen, um Nutzern zu helfen, das volle Potenzial auszuschöpfen.
Wie geht es weiter:
Wenn Sie derzeit Marketing-Software recherchieren, verbinden Sie sich kostenlos mit einem SoftwareSelect-Berater für Empfehlungen. Sie füllen ein Formular aus und führen ein kurzes Gespräch, um die Details Ihres Bedarfs zu klären. Anschließend erhalten Sie eine Auswahlliste an Software zur Überprüfung. Die Berater unterstützen Sie sogar während des gesamten Kaufprozesses, inklusive Preisverhandlungen.