10 Best Beauty Trade Shows for Growing Your Brand in 2026
Beauty is in the cart of the beholder. At least where online shopping is concerned.
But, before it hits the beholders of the world (i.e., your customers), beauty trends get made at a meeting of the minds in locales throughout the world.
We're talking beauty trade shows, of course. And if you aren't attending these events, now's the time.
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We put together a list of all of the best beauty trade shows for beauty professionals and makeup artists to attend this year.
We’ve included a mix of conferences focused on personal care, aesthetics, and cosmetology to help you connect with industry peers and learn new technologies and trends in the industry.
Best Beauty Trade Shows in 2026 Shortlist
Here's a shortlist of the best beauty trade shows I think are worth attending in 2026:
- International Beauty Show - New York City, NY, USA (March 8-10, 2026)
- Future50 - New York City, NY, USA (March 18-19, 2026)
- The Cosmoprof Network - Multiple locations and dates
- America's Beauty Show - Rosemont, IL, USA (April 18-20, 2026)
- The Makeup Show - New York City, NY, USA (May 3-4, 2026)
- Premiere Orlando Beauty Show - Orlando, FL, USA (May 30-June 1, 2026)
- Hair Festival Sydney - Sydney, Australia (June 28-29, 2026)
- Beauty Expo Australia - Sydney, Australia (August 15-16, 2026)
- Salon International - London, England, UK (October 4-5, 2026)
- Professional Beauty London - London, England, UK (October 4-5, 2026)
10 Best Beauty Trade Shows of 2026
Below are my summaries of the best beauty trade shows that made it onto my shortlist. My reviews offer a look at each event’s dates, location, pricing, and unique offering.
1. International Beauty Show - New York City, NY, USA (March 8-10, 2026)
- Dates: March 8-10, 2026
- Location: Javits Convention Center
- Pricing: Register to see current pricing
- Social Media: Facebook, LinkedIn
The International Beauty Show (IBS) New York is a major beauty, wellness, and fitness trade event that helps cosmetologists, hairstylists, and makeup artists. discover new products, brands, and technologies across the personal-care market. It features over 600 exhibitors and more than 50 speakers covering beauty, spa, wellness, and fitness.
Keynote speakers for the 2026 event include Asil Simsek, Master Stylist at Truss Professional; Toshiana Baker, founder of SpaWorx; and Rob Burgio, Master Stylist at Goldwell.
Why attend? At IBS New York, you and your team can connect with leading brands and discover the latest products and trends in beauty. The show floor will be organized into distinct “neighborhoods” to make discovery easier for attendees. There will be educational sessions in beauty techniques, spa/wellness business growth, and human-performance topics. It will also feature hands-on workshops, stage demonstrations, and live competitions.
2. Future50 - New York City, NY, USA (March 18-19, 2026)
- Dates: March 18-19, 2026
- Location: Spring Studios
- Pricing: Register for pricing
- Social Media: LinkedIn, Instagram
Future50 is a cutting-edge event curated by BeautyMatter, designed for emerging beauty brands, investors, and industry stakeholders. It focuses on fostering genuine connections and exploring the future of beauty through insightful programming and networking. The event features a tech-enabled networking platform for attendees to connect before, during and after the summit.
The past 2025 event keynote speakers include Kelcia Steelman, President and CEO of Ulta Beauty; Christopher Skinner, Chief Revenue Officer of Front Row; and Danessa Myricks, founder and CEO of Danessa
Why attend? Future50 stands out by offering a platform for emerging brands to connect with investors and strategic partners. It will host sessions, panel discussions and keynotes that tackle regulations, the future of retail, longevity in beauty, and innovation vs. duplication. It’s an ideal place for suppliers/tech vendors to align with the next generation of beauty brands.
3. The Cosmoprof Network - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Social Media: Facebook, LinkedIn, Instagram
| Locations | Dates | Pricing |
|---|---|---|
| Bologna, Italy | March 26-29, 2026 | From 40€/day |
| Bangkok, Thailand | June 24-26, 2026 | Register for pricing |
| Las Vegas, NV | July 13-15, 2026 | Register for pricing |
| Hong Kong, China | November 11-14, 2026 | Register for pricing |
The Cosmoprof Network is a leading global beauty trade show series, comprising multiple branded industry events across regions in Europe, Asia, North America, and Southeast Asia. The shows gather over 500,000 professionals from over 190 countries and include more than 10,000 exhibitors globally. It has become a key event for beauty brands, distributors, and industry professionals.
Why attend? The Cosmoprof Network offers unparalleled networking opportunities, showcasing the latest beauty trends and innovations across multiple international locations. The shows also highlight advancements in international esthetics, from professional skincare solutions to cutting-edge aesthetic technologies. The events aren’t only exhibition floor-space; there are seminars, trend forums, digital matchmaking platforms, and special projects.
4. America's Beauty Show - Rosemont, IL, USA (April 18-20, 2026)
- Dates: April 18-20, 2026
- Location: Donald E. Stephens Convention Center
- Pricing: Starts at $89.99 (one-day pass)
- Social Media: Facebook, Instagram
America's Beauty Show is an annual premier event for beauty professionals, offering a comprehensive platform for education, inspiration, and networking. A former attendee shared:
“I love all of the education, the classes are all really awesome, the diversity at ABS, I've been learning so much.”
It features over 300 classes and various competitions and has been a staple in the beauty industry for decades.
Why attend? Attending America's Beauty Show gives you access to a wide range of educational opportunities, including 40+ hours of CEU education. You and your team can participate in competitions, learn from educational sessions and workshops on hair, nails, business, and finance. There will also be a large exhibitor floor featuring many brands, and giving you access to product launches, special show deals, equipment, and suppliers.
5. The Makeup Show - New York City, NY, USA (May 3-4, 2026)
- Dates: May 3-4, 2026
- Location: Metropolitan Pavilion
- Pricing: Starts at $54 (one-day ticket)
- Social Media: Facebook, LinkedIn, Instagram
The Makeup Show is a key event for industry experts, providing a platform for artists, brands, and educators to see what’s emerging in the makeup industry. It provides both business and skill growth, teaching attendees how to position services, brands, or products in the market.
Why attend? The Makeup Show is the ultimate destination for makeup artists looking to enhance their skills and expand their network. There will be education sessions and demonstrations by top artists that cover techniques, trends, and business strategies. The show will also have a trade floor where brands display their offerings, giving you an opportunity to connect and discover.
6. Premiere Orlando Beauty Show - Orlando, FL, USA (May 30-June 1, 2026)
- Dates: May 30-June 1, 2026
- Location: Orange County Convention Center
- Pricing: From $80 (early bird pricing)
- Social Media: Facebook, LinkedIn, Instagram
Premiere Orlando Beauty Show is a leading event for beauty professionals, providing a comprehensive platform for education and networking. It offers over 650 classes led by educators and influencers in hair, nails, skincare, and business. It is a must-attend for hair stylists, nail techs, estheticians, and makeup artists.
Why attend? At Premiere Orlando, you and your team can immerse yourselves in a dynamic environment filled with the latest beauty trends and techniques. For retail buyers, it provides opportunities to discover trends and brand tools that may later move into consumer retail channels. And for service-based businesses, the show can help identify new services, retail products, and technology.
7. Hair Festival Sydney - Sydney, Australia (June 28-29, 2026)
- Dates: June 28-29, 2026
- Location: International Convention & Exhibition Centre (ICC Sydney)
- Pricing: Starts at $85 (single session pass)
- Social Media: Facebook, Instagram
Hair Festival Sydney is a major trade show and educational event for the beauty industry, covering hair care, hair color, skincare, barbering, and makeup. It is targeted at beauty professionals and students in beauty schools. The festival features competitions, workshops, and showcases of the latest trends and techniques.
The 2025 event had over 475 exhibiting brands and more than 800 educational classes to help elevate attendees’ skills.
Why attend? Hair Festival Sydney is a fantastic opportunity for you and your team to explore hundreds of brands showcasing new products, trends, and tools for beauty professionals. The exhibitor floor will have hundreds of brands across all beauty specialties, giving you access to new products, tools, services, trend-spotting, and live demos. There will also be workshops and educators covering business + education for beauty professionals.
8. Beauty Expo Australia - Sydney, Australia (August 15-16, 2026)
- Dates: August 15-16, 2026
- Location: International Convention & Exhibition Centre (ICC Sydney)
- Pricing: Register for pricing
- Social Media: Facebook, Instagram
Beauty Expo Australia is the country’s largest beauty event, bringing together the latest in beauty products, techniques, and innovations. It emphasizes business, education, networking, and trend-spotting. It allows attendees to connect with leading brands and discover new products.
As a past attendee comments:
"It's a great event filled with amazing speakers, learning so much, great to catch up with everybody, see your suppliers and discover new brands."
Why attend? You and your team will be able to spot new technologies and service models to anticipate what customers will expect in salon/spas. There will be demos and a first-hand view of how service design evolves, including the layout and flow of treatment spaces and techniques that enhance comfort and efficiency.
9. Salon International - London, England, UK (October 4-5, 2026)
- Dates: October 4-5, 2026
- Location: ExCeL London
- Pricing: TBA
- Social Media: LinkedIn, Facebook, Instagram
Salon International is a major event for hair professionals worldwide, offering a comprehensive showcase of the latest trends and innovations in hairdressing. Hosted by Hairdressers Journal International, the event attracts thousands of visitors from over 100 countries. It has been a significant platform for industry networking and education that provides valuable insights.
Why attend? Salon International is the place for you and your team to dive into the latest trends and techniques in hairdressing. With live demonstrations, educational sessions, and an extensive exhibition floor, it's an ideal opportunity to connect with industry leaders and gain fresh inspiration. Experience the cutting-edge of hair fashion and elevate your skills in a dynamic setting.
10. Professional Beauty London - London, England, UK (October 4-5, 2026)
- Dates: October 4-5, 2026
- Location: ExCeL London
- Pricing: TBA
- Social Media: LinkedIn, Facebook, Instagram
Professional Beauty London is a leading event for beauty, spa, and wellness professionals, offering a diverse range of exhibitors and educational opportunities. Organized by Professional Beauty Group, it has been a cornerstone in the industry for years, covering multiple sectors such as advanced treatments, skincare, spa and wellness, and tanning and waxing.
Why attend? Professional Beauty London is perfect for you and your team to explore new products, learn from industry leaders, and network with peers. The show offers a wide array of workshops, live stages, and demonstrations, focusing on skincare, hair, nails, and spa innovations. It's an excellent opportunity to gain knowledge and inspiration in a bustling and vibrant environment.
Put On Your Best Face and Start Networking
While you can certainly try to run your beauty brand in isolation, it's better as a community.
Learn from your peers and make your mark by finding and providing beauty insights with your peers. Who knows, maybe you'll start the newest TikTok (RedNote?) beauty trend and see your brand boom.
I encourage all beauty industry professionals to consider these industry events as opportunities to learn, network, and grow in the industry.
Each conference offers unique insights and experiences that can significantly benefit your career.
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