Det finnes så mange ulike plattformer for sosial handel at det kan være vanskelig å lage en kortliste over de beste. Du vil utnytte det enorme brukergrunnlaget i sosiale nettverk og selge produkter der kundene allerede bruker mye tid (sosiale medier) – og trenger nå det riktige verktøyet for butikken og teamet ditt. Jeg hjelper deg! I dette innlegget deler jeg min personlige erfaring med å administrere nettbutikker i alle størrelser, og presenterer mine utvalgte favoritter blant de beste plattformene for sosial handel totalt sett.
Hva er plattformer for sosial handel?
Plattformer for sosial handel er digitale verktøy som integrerer netthandel med sosiale medier, slik at bedrifter kan selge produkter direkte gjennom sosiale nettverk. Disse plattformene forenkler handleopplevelsen ved å la brukerne bla gjennom, dele og kjøpe varer i det sosiale mediemiljøet de ofte bruker. De tilbyr funksjoner som produktmerking i innlegg, betaling direkte i appen og butikkfronter i sosiale medier.
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Our team has been testing and reviewing software since 2012. As retail leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our independent judgment—not a sales pitch.
Sammenligningstabell for plattformer for sosial handel
Denne sammenligningstabellen oppsummerer prisopplysningene for mine utvalgte plattformer for sosial handel:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for launching viral product trends | Free demo available | Available upon request | Website | |
| 2 | Best for augmented reality | Free To Use | Website | ||
| 3 | Best for measuring influencer impact | Free demo available | From $23/month (billed annually) | Website | |
| 4 | Best for user-generated content | Free demo available | Pricing upon request | Website | |
| 5 | Best for customer segmentation | Free to set up a store | From 2.9%/transaction | Website | |
| 6 | Best for visual engagement | Free To Use | Website | ||
| 7 | Best for shopping lists | Free To Use | Website | ||
| 8 | Best for shoppable live streams | Free To Use | Website | ||
| 9 | Best for using videos as product catalogs | Free to get started | Website | ||
| 10 | Best for live conversations | Free to get started | Website |
Oversikt over de 10 beste plattformene for sosial handel
Du kan bruke de enkle oversiktene over hvert verktøy nedenfor for å forstå hvordan hvert verktøy skiller seg ut fra andre plattformer for sosial handel.
Best for launching viral product trends- Free demo available
- Available upon request
Visit WebsiteCustomer Rating:5/5
TikTok’s algorithm amplifies product-focused content, helping brands quickly build awareness. TikTok Shop is a social commerce platform built into TikTok that lets brands and creators sell products through shoppable short-form videos, LIVE shopping events, and an in-app storefront with native checkout.
Who Is TikTok Best For?
TikTok Shop is a strong fit for DTC brands, small businesses, and creators who sell visually engaging products to younger, trend-driven audiences.
Why I Picked TikTok
TikTok earns its spot on my shortlist because no other platform turns organic content into a product launch engine the way TikTok does. The For You Page algorithm can surface a single shoppable video to millions of users overnight, without any ad spend. I also like that LIVE Shopping lets sellers promote products in real time to a live audience that can tap to buy without ever leaving the stream. The built-in creator affiliate program helps get products into creators' hands and accelerates trend momentum.
TikTok Key Features
- Shop tab storefront: Display your full product catalog on a dedicated in-app shop page that users can browse directly from your profile.
- Video Shopping Ads: Tag products in paid video ads so viewers can tap through to purchase without leaving the app.
- TikTok Pixel: Track user behavior, measure conversions, and build retargeting audiences based on on-site purchase activity.
- Seller Center dashboard: Manage product listings, orders, promotions, and performance analytics from one centralized portal.
Pros and Cons
Pros:
- Encourages user interaction
- In-app shopping experiences
- Strong product placement options
Cons:
- Short content lifespan
- Hard to predict viral success
Learn more about TikTok:
Brands can showcase stories to the public and include shopping links. Snapchat for Business is a social commerce platform built around public brand profiles, shoppable ad formats, AR-powered shopping lenses, and Shopify-connected catalog tools that turn Snapchat's audience into a product discovery and purchase channel.
Who Is Snapchat Best For?
Snapchat for Business is a strong fit for consumer brands in beauty, fashion, and entertainment that want to reach younger, mobile-first shoppers through visual and interactive ad formats.
Why I Picked Snapchat
I've included Snapchat in my top picks because its AR Lenses format is among the most interactive product-discovery tools in social commerce. Beauty and fashion brands, for example, can let shoppers try on lipstick shades or sunglasses directly through the Snapchat camera before tapping through to buy. Lens Web Builder lets any brand build a custom AR experience in minutes using free objects and animations, no developer required. AR Lenses support conversion objectives, not just brand awareness, making them a driver of purchase intent instead of only a flashy creative format.
Snapchat Key Features
- Public profiles: Create a permanent brand presence on Snapchat with a linked product catalog and shoppable storefront accessible directly from your profile.
- Dynamic product ads: Automatically serve catalog-based ads to users based on browsing behavior, retargeting shoppers who've already viewed specific products.
- Collection ads: Display a primary video or image alongside a row of tappable product tiles, letting shoppers browse multiple items in a single ad unit.
- Snap Pixel: Track website conversions, add-to-cart events, and purchases driven by Snapchat ads to measure return on ad spend.
Pros and Cons
Pros:
- Filters are embedded with store links.
- Over 170 million daily AR lens users.
- It’s user-friendly.
Cons:
- Using AR can be complex.
- There’s no in-app checkout.
Learn more about Snapchat:
Best for measuring influencer impact- Free demo available
- From $23/month (billed annually)
Visit WebsiteCustomer Rating:4.9/5
Collect visual user-generated content from various social media platforms. Tagshop is an AI UGC video ad generator that lets ecommerce brands and agencies create shoppable-style social video ads for Instagram, TikTok, Facebook, and YouTube using AI avatars, AI scripts, and URL-to-video tools.
Who Is Tagshop Best For?
Tagshop is well suited to ecommerce brands and digital marketing agencies that produce high volumes of social video ads across multiple platforms.
Why I Picked Tagshop
I've included Tagshop in my top picks because its campaign management dashboard gives you real-time performance tracking for TikTok and Meta ad campaigns in one place, which helps measure how AI influencer content performs. You can see live data on your AI-generated influencer videos without switching between ad platform dashboards. Combined with the ability to generate 25 AI influencer video variations for roughly the cost of a single creator video, Tagshop provides a way to test which influencer-style content drives the most impact.
Tagshop Key Features
- URL-to-video: Paste a product URL and Tagshop pulls product details and auto-generates a UGC-style video ad without any manual creative setup.
- AI twin generator: Create a digital twin of a real person to appear in video ads, letting you produce influencer-style content without booking talent.
- AI voice cloning: Clone a voice to use across multiple ad videos, keeping a consistent brand or creator tone across all variations.
- AI reel generator: Generate short-form vertical video reels formatted for TikTok, Instagram, and YouTube Shorts directly from a script or product link.
Pros and Cons
Pros:
- Excellent customer support.
- The review portal is user-friendly.
- It can assign multiple tags to products.
Cons:
- It has limited industry categories.
- The lowest tier limits Instagram feed to 100 products.
Learn more about Tagshop:
Best for user-generated content- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.3/5
Extend the reach of a brand and create loyal advocates. Bazaarvoice is a UGC platform for brands and retailers that collects, syndicates, and displays ratings, reviews, social content, and creator marketing across ecommerce channels and a retail partner network.
Who Is Bazaarvoice Best For?
Bazaarvoice is a strong fit for mid-market to enterprise brands and retailers that sell across multiple channels and need to scale UGC collection and syndication.
Why I Picked Bazaarvoice
Bazaarvoice is one of my top picks because its UGC capabilities go beyond basic review collection. I love how the Bazaarvoice Galleries feature lets me pull photos and videos directly from Instagram, TikTok, and Pinterest and display them as shoppable on-site experiences with AI-powered product tagging. I also rely on the Influenster community to run product sampling campaigns that generate authentic, verified reviews in large volumes—useful for new product launches.
Bazaarvoice Key Features
- Ratings and reviews syndication: Distribute customer reviews across a network of 2,300+ retail partners to increase product visibility.
- Questions and answers: Let shoppers ask and answer product questions directly on your product pages.
- Creator marketing: Connect with creators through Bazaarvoice Vibe to source branded social content at scale.
- Review analytics: Track review volume, sentiment, and content performance across channels from a single dashboard.
Pros and Cons
Pros:
- It has a user-friendly interface.
- It helps stores understand what customers want.
- An extensive reviewer community.
Cons:
- Customer support needs work.
- The reporting and insights could be more robust.
Learn more about Bazaarvoice:
Best for customer segmentation- Free to set up a store
- From 2.9%/transaction
Customize the layout, text, buttons, and general appearance of a Facebook storefront. Facebook Shops is Meta's native social commerce tool for building customizable storefronts directly inside Facebook and Instagram, with catalog management, product tagging, and customer messaging built into the Meta ecosystem.
Who Is Facebook Shops Best For?
Facebook Shops is a natural fit for small to mid-sized retailers and DTC brands already active on Facebook or Instagram who want to sell directly within those platforms.
Why I Picked Facebook Shops
Facebook Shops earns its spot on my shortlist because of how tightly its customer segmentation ties into actual purchase behavior. I can break down shop performance across three audience segments—new audiences, engaged audiences, and existing customers—directly in the platform's insights. That segmentation also feeds into Meta Ads Manager, so I can retarget shop visitors or past buyers with precision. It's a level of closed-loop visibility that most standalone storefronts can't replicate.
Facebook Shops Key Features
- Customizable storefront: Personalize your shop with cover images, brand colors, and curated product collections to match your brand identity.
- Live video product tagging: Tag products directly in Facebook Live broadcasts so viewers can tap and purchase in real time.
- Multi-channel messaging: Connect with shoppers through WhatsApp, Messenger, or Instagram Direct from within the shop experience.
- Loyalty program integration: Link your existing loyalty program so customers can view and redeem points directly through your Facebook Shop.
Pros and Cons
Pros:
- Advertising products is simple.
- The checkout process is flexible.
- It’s easy to set up.
Cons:
- Merchants can’t add features to the app.
- Facebook has specific qualification requirements.
Learn more about Facebook Shops:
Use the various product options to configure pricing and website links. Instagram Shopping is a native social commerce feature embedded within the Instagram app that lets brands build in-app storefronts and tag shoppable products across Feed posts, Stories, Reels, and Live broadcasts.
Who Is Instagram Shopping Best For?
Instagram Shopping is a natural fit for direct-to-consumer brands, fashion and beauty retailers, and lifestyle businesses with a strong visual identity and an existing or growing Instagram presence.
Why I Picked Instagram Shopping
Instagram Shopping earns its spot on my shortlist because no other platform turns visual content into a checkout experience as directly as this one does. I love how product tagging works across every content format—a Reels video showing a new jacket collection can have the item tagged and purchasable without the viewer ever leaving the app. AR try-on lets shoppers interact with products in real time before buying, which takes passive visual browsing and turns it into an active product evaluation.
Instagram Shopping Key Features
- Instagram Shops: Build a fully shoppable storefront directly on your Instagram profile where customers can browse your entire product catalog.
- Product Drops: Schedule limited-release product launches with built-in countdown alerts that let followers set purchase reminders before an item goes live.
- Creator affiliate tagging: Allow creators to tag your products in their own posts and earn a commission, expanding your shoppable content reach beyond your brand account.
- In-app checkout: Let customers complete a purchase inside Instagram without being redirected to an external site.
Pros and Cons
Pros:
- The platform has billions of users.
- Users can easily target audiences.
- It’s easy to connect with customers.
Cons:
- Merchants must wait for approval.
- Setup can be complex.
Learn more about Instagram Shopping:
Customers who pin products will receive a notification email when the price drops. Pinterest Rich Pins is a Pinterest feature that enhances product discovery by automatically syncing real-time pricing, availability, and product metadata from your website directly onto pins.
Who Is Pinterest Rich Pins Best For?
Pinterest Rich Pins is a good fit for ecommerce retailers and product-focused brands that already have a presence on Pinterest and want to surface live product data to high-intent shoppers.
Why I Picked Pinterest Rich Pins
I've included Pinterest Rich Pins in my top picks because of how well product pins support the way people shop on Pinterest. Users naturally build boards that function like shopping lists, saving products they want to buy later, and Rich Pins make that experience much more useful. Product Pins automatically pull the most up-to-date price, availability, product title, and description from your site, so a product saved to a board weeks ago still shows accurate information when someone comes back to it. Pins can also surface "Best Seller" or "Popular" badges based on purchase and click activity across Pinterest product categories, which adds social proof directly at the point of discovery.
Pinterest Rich Pins Key Features
- Open Graph and schema.org metadata support: Rich Pins pull product data directly from your site using Open Graph or schema.org markup, so there's no manual data entry once your site is tagged correctly.
- Collections pins: Group related products into a single pin so users can browse and shop multiple items from your catalog in one tap.
- Shop the Look pins: Tag individual products within a single lifestyle image, letting users identify and click through to specific items shown in a scene.
- Try on product pins: Let users virtually try on products using AR technology directly within the Pinterest app, without leaving the platform.
Pros and Cons
Pros:
- Products can remain relevant to trends.
- It helps with SEO.
- It builds trust and authority.
Cons:
- Sometimes the information doesn’t update changes.
- The platform must validate new posts.
Learn more about Pinterest Rich Pins:
Take the opportunity to engage with customers in real time. Amazon Live is a live shopping and shoppable video platform built natively into Amazon's marketplace, where brands, sellers, and creators broadcast real-time product demonstrations with in-stream purchasing, live chat, shoppable carousels, and multi-placement distribution across Amazon.com, Brand Stores, Prime Video, and Fire TV.
Who Is Amazon Live Best For?
Amazon Live is a natural fit for brands, sellers, and influencers who already sell on Amazon and want to drive product discovery and purchase intent through live video content.
Why I Picked Amazon Live
Amazon Live earns its spot as one of the best on my shortlist because no other platform puts shoppable live streams directly inside a marketplace where viewers are already ready to buy. I love that product carousels update in real time during a broadcast, so when a host demos a skincare product, that item is one tap away without the viewer ever leaving the stream. The "Shop the Show" feature also extends that buying moment beyond the live broadcast, letting customers purchase featured products after the stream ends.
Amazon Live Key Features
- Live chat: Viewers can send real-time messages during a broadcast, letting hosts respond to questions and create direct interaction around featured products.
- Creator tier system: A three-tier program (Rising Star, Insider, A-List) that unlocks expanded placements and visibility as creators build a consistent streaming track record.
- Multi-placement distribution: Streams and replays can appear across Amazon.com, Brand Stores, Prime Video, and Fire TV, extending content reach beyond a single channel.
- Performance analytics dashboard: Tracks views, clicks, click-through rate, and sales attributed to each stream, so you can measure which content drives purchases.
Pros and Cons
Pros:
- Online stores can increase customer relationships.
- Users can sponsor influencer streams.
- It creates brand engagement.
Cons:
- There aren’t many integrations available.
Learn more about Amazon Live:
The platform works to provide an integrated commerce experience to make it simple for consumers to buy products. YouTube Shopping is a social commerce feature built into YouTube that lets creators tag and sell products from their own connected stores or affiliate brands directly within videos, Shorts, live streams, and channel storefronts.
Who Is YouTube Shopping Best For?
YouTube Shopping is a natural fit for content creators, influencers, and brands that already publish video content on YouTube and want to monetize that audience through product sales.
Why I Picked YouTube Shopping
I picked YouTube Shopping as one of the best because no other platform turns existing video content into a living product catalog the way it does. I love that you can tag products directly in a video timeline, so a viewer watching a tutorial or review sees shoppable products anchored to the exact moment they appear on screen. The bulk tagging feature is especially useful—I've gone back through a library of older videos and applied product tags across dozens of them at once, instantly converting past content into active storefronts without re-editing a single clip.
YouTube Shopping Key Features
- Channel store tab: A dedicated storefront tab on your YouTube channel that displays all your tagged products in one browsable location.
- Live stream product pinning: Pin specific products to the screen during a live stream so viewers can tap and shop in real time.
- Shopping Collections: Curated, themed product sets you can organize and display across your channel's store tab and video descriptions.
- Affiliate hub: A built-in marketplace where creators can browse and apply to brand affiliate programs, access commission rates, and get promo codes.
Pros and Cons
Pros:
- It increases customer retention.
- Exponential audience growth.
- Simple integration with Shopify.
Cons:
- Users can’t add similar product recommendations.
- No feedback section.
Learn more about YouTube Shopping:
Handpick a collection of products to showcase to Twitter shoppers. X Shopping (formerly Twitter Shopping) is a native social commerce feature built into X that lets merchants create a curated product catalog directly on their profile, with tools including Shop Spotlight, Twitter Shops, Live Shopping, and Shopping Manager.
Who Is X Shopping Best For?
X Shopping is a good fit for brands and retailers that already have an active X presence and want to convert real-time audience engagement into direct product discovery.
Why I Picked X Shopping
Twitter Shopping earns its spot on my shortlist because no other platform turns real-time public conversation into a direct purchase moment the way X does. I love that Live Shopping lets brands host shoppable livestreams where viewers can browse and buy without ever leaving the app. The Shop Spotlight also pins up to five products directly on a brand's profile, so a customer who discovers you through a trending conversation can immediately tap into your catalog.
X Shopping Key Features
- Twitter Shops: Display up to 50 products in a dedicated in-app storefront that customers can browse directly from your profile.
- Shopping Manager: Manage your product catalog, sync product feeds, and control inventory details from a centralized dashboard.
- Product Drops: Schedule upcoming product launches and let users tap "Remind Me" to receive alerts when the drop goes live.
- Collection Ads: Link creative ad formats directly to your product catalog to drive lower-funnel purchases from targeted audiences.
Pros and Cons
Pros:
- Stores can provide exclusive content to super followers.
- The professional profiles provide enriched data.
- There are over 200 million daily Twitter users.
Cons:
- It doesn’t provide in-app purchasing.
- It’s currently in the experimentation phase.
Learn more about X Shop:
Andre alternativer
Her er noen flere alternativer som ikke kom med på listen over de beste plattformene for sosial handel:
- 11CommentSoldBest live-selling software
- 12WeChat ShopBest for reaching international markets
- 13EmplifiBest for enhancing social commerce experiences.
- 14VerintBest for creating online communities.
- 15NostoBest for segmentation customization.
- 16JuphyBest for social media communication.
Andre typer programvare for handel
Sosial handel blir stadig mer populært, ettersom mange kjøpere ikke ønsker å forlate Instagram eller TikTok bare for å gjennomføre et kjøp. Du bør likevel ikke overse andre handelsmuligheter, og her er noen eksempler på verktøy som kan hjelpe deg. Du kan begynne med de samlet sett beste plattformene for netthandel, som inneholder litt av alt og er rangert i en ultimat liste.
- Netthandelsplattformer
- Nettstedbyggere for netthandel
- B2B-netthandelsplattformer
- Abonnementsbaserte netthandelsplattformer
- Driftede netthandelsplattformer
- SaaS-netthandelsplattformer
- Plattformer for direktesendt shopping
- Internasjonale netthandelsplattformer
- Netthandelsplattformer i Canada
Slik valgte jeg de beste plattformene for sosial handel
Kanskje du lurer på hvordan jeg valgte de beste plattformene for sosial handel til denne listen? For å lage denne topp 10-listen evaluerte og sammenlignet jeg et bredt utvalg av plattformer for sosial handel med positive brukervurderinger.
Etter å ha fastsatt den lange listen over de beste alternativene, finjusterte jeg listen ytterligere ved å bruke utvalgskriteriene nedenfor for å se hvordan hver plattform klarte seg sammenlignet med den neste. Jeg trakk også på mine mange års erfaring med netthandel for å finne funksjonene som tilfører mye verdi.
How I Evaluate Social Commerce Platforms
I split my evaluation into core requirements—like shoppable posts, catalog sync, and live shopping—and differentiators that distinguish platforms for specific retail use cases.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Shoppable Social Content: I look at how each platform handles product tagging across posts, stories, reels, and livestreams—and whether shoppers can browse and buy without leaving the feed.
- Multi-Channel Catalog Sync: Keeping product data, pricing, and inventory accurate across Instagram, TikTok, Facebook, and Pinterest matters, so I evaluate how each tool handles real-time sync.
- Live Shopping Capabilities: I check whether a platform supports live-streamed selling with in-stream product tagging, viewer chat, and checkout—plus whether replays stay shoppable after the event ends.
- UGC & Influencer Commerce: Turning customer photos and influencer content into shoppable assets is a key use case, so I evaluate rights management, product linking, and creator attribution features.
- Native Checkout & Payment: Reducing the gap between discovery and purchase is what social commerce is all about. I look at whether checkout happens in-app or through optimized embedded flows rather than generic redirects.
- Social Attribution & Analytics: I evaluate how each platform tracks the path from a tagged post or live event to a completed sale, including channel-level and campaign-level revenue attribution.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Creator storefronts are a big differentiator—I look at whether a platform lets influencers and ambassadors build their own shoppable pages with built-in commission tracking. Conversational commerce is another area I evaluate, especially for brands selling through DMs on Instagram or WhatsApp. AI-powered product recommendations also stand out when they surface relevant items inside shoppable galleries based on real browsing behavior rather than static rules.
Beyond Features
Ecommerce platform integrations are one of the first things I check—a social commerce tool needs native connectors to platforms like Shopify or BigCommerce so catalog and order data flows without manual work. I also evaluate social channel partnerships, since certified API access from Meta or TikTok often determines what shoppable formats are actually available. Pricing transparency matters too, particularly whether a vendor charges flat SaaS fees or takes a cut of GMV, which can drastically shift costs as sales volume grows.
Andre spør også
Når du søker etter nye plattformer for sosial handel som kan brukes i virksomheten din, kan det hende du har noen viktige spørsmål. Her er noen av de vanligste spørsmålene folk stiller når de vurderer løsninger for sosial handel, samt svarene på dem.
Hva er den enkleste plattformen for sosial handel å bruke?
De fleste synes at butikker på én plattform med statiske bilder er enklest å bruke. For eksempel \u003cstrong\u003eInstagram Shop\u003c/strong\u003e og \u003cstrong\u003ePinterest Rich Pins\u003c/strong\u003e. Begge gjør det enkelt å vise statiske bilder (du trenger ikke å lage innlegg med flere medier) og lar deg bygge inn en \u0022Kjøp\u0022-knapp direkte i innlegget, som tar folk til nettbutikken din slik at de kan fortsette å handle. Noen lar til og med brukere kjøpe direkte fra selve innlegget uten å måtte gå videre til et nettsted for netthandel. Dette gjør det enkelt både for butikkeieren og kunden.
Hva er fordelene med plattformer for sosial handel?
Sosial handel kan åpne for betydelige muligheter for en nettbutikk. Ettersom sosiale nettverk fortsetter å arbeide med å utnytte salg i plattformene sine, finnes det flere grunner til at merkevarer innen netthandel bør selge produkter på plattformer for sosial handel.\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDet øker merkevarekjennskapen:\u003c/strong\u003e 71 % av folk sier at sosiale medier inspirerer dem til å handle, selv når de ikke har tenkt å kjøpe noe. Uansett hvor god markedsføringsstrategien din er, kan plattformer for sosial handel bidra til å øke merkevarekjennskapen, fortelle historien din og gjøre nettbutikken din til et alternativ når potensielle kunder ser etter produkter.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDet er der kundene dine er:\u003c/strong\u003e Nesten alle målgrupper finnes på minst ett sosialt nettverk. Ved å dra nytte av sosial handel plasserer du nettbutikken din der kundene er, og samhandler med dem.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDet fjerner hindringer:\u003c/strong\u003e Når du gir tilgang til produktene dine på sosiale nettverk, fjerner du hindringer som vanligvis oppstår i kundereisen. Det gjør det enklere for kundene å gå fra oppdagelse til kjøp. Hvert museklikk eller trykk på telefonen er en mulighet for potensielle kunder til å ombestemme seg – å gå fra en annonse til nettstedet ditt, legge produktet i en handlekurv og oppgi betalingsinformasjon kan føre til at de mister oppmerksomheten.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDet optimaliserer SEO:\u003c/strong\u003e Når folk samhandler med nettbutikken din via sosiale nettverk, kan det øke trafikken til nettstedet. Med større synlighet vil nettstedet ditt også rangere høyere i søkemotorresultatene. Ved å bruke plattformer for sosial handel kan du dele relevant og konsekvent innhold som fungerer som en tilgjengelig kjøpskanal. Dette bidrar til å maksimere den samlede rangeringen og gjøre merkevaren din kjent for nye kunder.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDet gir kundeinnsikt:\u003c/strong\u003e Salg av produkter på sosiale medier kan hjelpe merkevarer med å få verdifull innsikt i kunder som har gjennomført kjøp eller oppgitt noe av informasjonen sin. Den sosiale plattformen kan gi deg et vell av analyser som gir innsikt i hvem kundene er, hvilke interesser de har, og hvordan du kan vise nettbutikken din til dem.\u003c/li\u003e\r\n\u003c/ul\u003e
Er det forskjell på netthandel og sosial handel?
Selv om netthandel og sosial handel kan høre inn under samme paraply, er de betydelig forskjellige konsepter. Netthandel består av nettbaserte transaksjoner gjennom en nettbutikk, et nettsted for netthandel eller en mobilapplikasjon. Vanligvis velger ikke netthandelskunder produktene direkte; de velger dem basert på bildene og informasjonen selgeren oppgir.\r\nSosial handel omfatter kjøp som kunder foretar utelukkende gjennom sosiale nettverk, for eksempel Facebook, Instagram eller Twitter. Enkelt sagt bruker sosial handel sosiale medieplattformer til å gjennomføre transaksjoner innen netthandel.