Gestionar un negocio minorista no es nada fácil. Hay que controlar el inventario, gestionar al personal y mantener alta la satisfacción de los clientes, todo ello sin perder de vista los resultados. El software TPV gratuito puede aligerar la carga al ofrecer herramientas esenciales sin el compromiso financiero.
Encontrar el software de punto de venta adecuado puede resultar abrumador, por eso he revisado y probado varias soluciones TPV gratuitas para ofrecerte las mejores opciones. Estas herramientas pueden ayudar a tu equipo a gestionar las transacciones, controlar el inventario y mantener el buen funcionamiento de tu negocio.
En este artículo, compartiré mis reseñas imparciales del mejor software TPV gratuito y te explicaré qué hace destacar a cada opción para que puedas encontrar la más adecuada para las necesidades de tu negocio.
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Years
Nuestro equipo lleva probando y evaluando software desde 2012. Como líderes del sector retail, sabemos lo difícil —y lo importante— que es elegir el software adecuado.
Para esta guía, evaluamos las herramientas mediante pruebas prácticas e investigación independiente, puntuando las herramientas según nuestros criterios de selección.
Nuestras reseñas reflejan nuestro criterio independiente, no un discurso de ventas.
Tabla comparativa: software TPV gratuito
Esta tabla comparativa resume los detalles de precios de mis principales selecciones de software TPV gratuito.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for simple billing | Free to use | Website | ||
| 2 | Best for online integration | Free plan available | Pricing upon request | Website | |
| 3 | Best for multiplatform support | Free plan + free demo available | From $10/month (billed annually) | Website | |
| 4 | Best for small businesses | Free plan available | From $35/month | Website | |
| 5 | Best for inventory tracking | 14-day free trial | From $5/month | Website | |
| 6 | Best for customization | Free demo available | Free to use | Website | |
| 7 | Best for ease of use | 30-day free trial | From $45/month | Website | |
| 8 | Best for mobile compatibility | 30-day free trial | From $4/user/month | Website | |
| 9 | Best for offline functionality | Free to use | Website | ||
| 10 | Best for local store use | Free plan available | From $12/month | Website |
Reseñas del mejor software TPV gratuito
A continuación encontrarás mis resúmenes detallados del mejor software TPV gratuito que incluí en mi selección. Mis reseñas ofrecen un análisis detallado de las funciones clave, las ventajas y desventajas, las integraciones y los casos de uso ideales de cada herramienta para ayudarte a encontrar la mejor opción para ti. Aunque algunas de estas herramientas ofrecen una versión completamente gratuita, otras ofrecen un periodo de prueba gratuito. He añadido una nota sobre qué es gratuito en cada una de mis reseñas.
Moon POS centralizes sales tracking and inventory control. Moon POS is a no-frills POS solution aimed at small retail businesses. It focuses on basic billing, sales tracking, and inventory management to support daily operations.
Why I picked Moon POS: Moon POS's free version offers straightforward features for managing sales transactions, handling basic inventory management, and tracking sales at no cost. The simple interface allows your team to learn to use it quickly, which is ideal for businesses prioritizing ease of use.
Standout Features and Integrations:
Features include a built-in customer loyalty program to encourage repeat business, customizable receipts, and sales analytics to monitor your business's performance. You can also set up discounts and promotions to boost sales.
Integrations include PayPal, Stripe, Venmo, Apple Pay, CashApp, Zapier, Public API, WooCommerce, Gmail, Basecamp, and more.
What's free? Moon POS offers a free-forever plan with basic POS functionality, but it may restrict advanced features and support.
Pros and Cons
Pros:
- Easy discount setup
- Secure, cloud-based data
- Support for payments and integrations
Cons:
- Requires additional hardware for a full POS setup
- Basic loyalty features
Learn more about Moon POS:
Best for online integration- Free plan available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5
PayPal POS unifies online and in-store payment processing. PayPal POS is a digital point-of-sale solution designed for businesses looking to integrate online and in-person sales. It caters to small and medium-sized businesses, providing tools for managing payments, sales, and customer interactions.
Why I picked PayPal POS: PayPal POS offers a free plan that integrates online payments, letting you manage both digital and in-person transactions from one platform. You can track sales, manage inventory, and access customer data with ease. The software is particularly useful for businesses that want to simplify their online and offline sales processes. PayPal POS's ability to handle multiple sales channels makes it appealing for businesses with an online presence.
Standout Features and Integrations:
Features include real-time transaction tracking, customizable sales reports, and inventory management tools. You can also set up recurring payments and subscriptions for your regular customers.
Integrations include QuickBooks, WooCommerce, Shopify, BigCommerce, Xero, NearSt, and more.
What's free? PayPal POS offers a free-forever plan with basic POS functionalities, though transaction fees apply, and there may be limitations on advanced features.
Pros and Cons
Pros:
- No monthly software fees
- Recurring payments
- Online and offline sales integration
Cons:
- Scaling limitations
- Transaction fees can add up quickly
Learn more about PayPal Zettle:
Best for multiplatform support- Free plan + free demo available
- From $10/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
eHopper supports retail and hospitality sales and inventory management. eHopper is a versatile POS software designed for retail and hospitality businesses. It offers sales processing, inventory management, and customer service functionalities and supports multiple platforms such as Windows, Android, and iOS.
Why I picked eHopper: eHopper's free plan lets you use the software across different devices, which is perfect if your team uses different platforms. The free plan includes basic inventory management, sales tracking, and CRM features. You can also process payments and manage orders at no extra cost. This flexibility makes it a great choice for businesses with unique hardware requirements.
Standout Features and Integrations:
Features include order management, employee performance tools, and a built-in time clock. The software also offers a customer loyalty program to encourage repeat business and supports multiple languages.
Integrations include QuickBooks, Xero, Mailchimp, WooCommerce, BigCommerce, PrestaShop, Shopify, and more.
What's free? eHopper offers a free forever plan with basic POS features, limited to one cash register and one user.
Pros and Cons
Pros:
- Multiple languages supported
- Time clock included
- Multiplatform compatibility
Cons:
- Transaction and product caps
- No iOS support for POS
Learn more about eHopper:
Square processes payments, sales, and inventory for small businesses. Square is a POS software tailored for small businesses, offering tools for payment processing, sales tracking, and basic inventory management. It serves retailers, cafes, and other local shops that need reliable, straightforward point-of-sale capabilities.
Why I picked Square: Square's free plan provides essential POS features that cater to small businesses. You can accept payments, track sales, and manage basic inventory at no extra cost, and its user-friendly interface lets you quickly set up and start selling. With no monthly fees for the basic plan, it's an ideal choice for startups and boutiques looking to minimize expenses.
Standout Features and Integrations:
Features include customizable digital receipts, a dashboard for real-time sales analytics, and business management tools to track hours and sales. You can also access customer feedback directly through the platform, which can help you improve service quality.
Integrations include QuickBooks, Xero, WooCommerce, BigCommerce, Wix, PrestaShop, and more.
What's free? Square offers a free-forever plan with basic POS features, but it charges a per-transaction fee and has limited advanced features.
Pros and Cons
Pros:
- Customizable receipts
- No upfront fees
- Online ordering system
Cons:
- Windows incompatibility
- Unexpected fund holds
Learn more about Square:
Loyverse manages sales, inventory, and customer loyalty programs. Loyverse is a free POS software designed for small retail businesses and cafes. It focuses on inventory management, sales tracking, and customer loyalty programs to support your daily operations.
Why I picked Loyverse: Loyverse's free plan includes essential inventory-tracking features, making it ideal for small businesses looking to boost efficiency. You can manage supplies, receive low-stock alerts, and conduct stock takes all through the POS system. The free version also lets you create and manage customer profiles to improve customer loyalty.
Standout Features and Integrations:
Features include a detailed sales analytics dashboard, employee performance-tracking tools, and a built-in loyalty program to encourage repeat business. You can customize receipts and access sales data in real time, providing valuable insights into your operations.
Integrations include QuickBooks, Xero, SumUp, PayPal, Worldpay, Tyro, Stripe, and more.
What's free? Loyverse offers a free-forever plan with no user limit, but some advanced features, such as integrations, may require a paid add-on.
Pros and Cons
Pros:
- Built-in customer loyalty program
- Real-time sales insights
- Intuitive inventory management
Cons:
- Syncing and connectivity glitches
- Add-ons required for integrations
Learn more about Loyverse:
Best for customization- Free demo available
- Free to use
Open Source Point of Sale adapts POS workflows for sales and stock control. Open Source Point of Sale is a customizable POS system designed for small to medium-sized retailers that want flexibility in managing their sales and inventory. It provides essential tools for transaction processing, inventory management, and customer management.
Why I picked Open Source Point of Sale: It offers a free, open-source solution that lets you customize the software to fit your business needs. The free version includes basic sales and inventory management tools, but you can modify the code to add features or adjust functionality, making it perfect for businesses that want granular control over their POS system. This level of customization is ideal if you're tech-savvy and need a tailored solution.
Standout Features and Integrations:
Features include detailed sales and inventory reports to help you track business performance. You can even manage multiple stores from a single account, which is useful if you're expanding. The system also supports multiple languages, making it a versatile option for diverse teams.
Integrations include Mailchimp and more.
What's free? Open Source Point of Sale offers a free-forever plan with full access to its open-source code, allowing for unlimited customization.
Pros and Cons
Pros:
- Free access to source code
- Web-based and flexible deployment
- No license fees
Cons:
- No official support
- Requires technical knowledge
Learn more about Open Source Point of Sale (OSPOS):
Imonggo handles sales, inventory, and customer data. Imonggo is a user-friendly POS software designed for small to medium-sized retailers. It offers sales tracking, inventory management, and customer relationship features that cater to no-nonsense businesses.
Why I picked Imonggo: Imonggo's free offering provides a simple interface that makes it easy for you to manage sales and inventory. Its free plan allows for unlimited products and transactions, which is great if you have a large inventory. Thanks to the software's intuitive design, you won't need extensive training to get started. This focus on ease of use makes it a practical choice for business owners new to retail POS systems.
Standout Features and Integrations:
Features include real-time sales tracking, a built-in customer loyalty program, and detailed sales reports. You can also set up promotions and discounts to drive customer engagement.
Integrations include Shopify, QuickBooks, Cyclr, and more.
What's free? Imonggo offers a free-forever plan with a limited number of users and restrictions for advanced features.
Pros and Cons
Pros:
- Easy promotion setup
- Cost-effective
- Unlimited product catalog
Cons:
- Lack of e-commerce sync
- No offline mode for free users
Learn more about Imonggo:
SalesPlay allows for mobile sales processing and stock control. SalesPlay is a mobile-friendly POS solution ideal for small to medium-sized retail and hospitality businesses. It focuses on sales processing, inventory management, and CRM, all accessible via mobile devices.
Why I picked SalesPlay: SalesPlay's free version supports mobile devices, making it highly accessible for teams on the go. You can process sales, manage inventory, and track customer data directly from your phone or tablet. The mobile POS app is user-friendly and easy to learn, making it a flexible solution ideal for businesses that require mobility.
Standout Features and Integrations:
Features include a customer loyalty program, detailed sales and inventory reports, and the ability to manage multiple stores from one account. You can also set up promotions and discounts to help boost sales.
Integrations include QuickBooks, Xero, WooCommerce, Shopify, Mailchimp, Salesforce, and more.
What's free? SalesPlay offers a free-forever plan with basic POS features, but it may limit the number of users and restrict advanced features.
Pros and Cons
Pros:
- Loyalty programs offered
- Multiple stores supported
- Convenient mobile access
Cons:
- Basic inventory features
- Limited user accounts
Learn more about SalesPlay POS:
Aronium organizes sales and inventory without internet access. Aronium is a POS software geared toward small to medium-sized retail businesses. It lets you manage sales, inventory, and customer relationships all offline.
Why I picked Aronium: Aronium's free version offers offline functionality, which is a lifesaver if your internet connection is unreliable. The software also supports multiple languages and currencies, making it versatile for global markets. This allows your operations to run smoothly even when the internet goes out.
Standout Features and Integrations:
Features include advanced reporting tools that let you monitor sales and inventory. You can also create detailed customer profiles to upgrade your marketing efforts. The software's clean and intuitive user interface makes it easy for your team to learn and use.
Integrations include WooCommerce, Shopify, Xero, QuickBooks, Mailchimp, PrestaShop, BigCommerce, and more.
What's free? Aronium offers a free-forever plan with full offline functionality, but it may have limitations on advanced features and support.
Pros and Cons
Pros:
- Multiple currencies accepted
- Detailed sales reports
- Full offline capabilities
Cons:
- No mobile app
- Reporting features may not be as customizable as competitors
Learn more about Aronium:
Nexchar maintains sales records and inventory for local shops. Nexchar is a POS software tailored for small local retail businesses, focusing on sales processing, inventory management, and customer management. It provides essential tools to help you run your store operations efficiently.
Why I picked Nexchar: Nexchar's free version is ideal for local stores with straightforward operational needs. You can manage inventory, track sales, and handle customer data for free. The software's user-friendly design lets you get started with minimal training. This makes it an excellent choice for small shops looking to improve their daily operations without a steep learning curve.
Standout Features and Integrations:
Features include inventory management tools, including stock-level monitors and low-stock alerts, and sales reports to gain insights into your business's performance. The software also includes a barcode scanner to speed up the checkout process.
Integrations include QuickBooks, Xero, WooCommerce, Shopify, PrestaShop, BigCommerce, Mailchimp, Salesforce, and more.
What's free? Nexchar offers a free-forever plan with basic POS features, but it may limit the number of users and restrict advanced functionalities.
Pros and Cons
Pros:
- Ideal for small stores
- Low-stock alerts
- Barcode scanning
Cons:
- Manual updates required
- Not ideal for large or complex setups
Learn more about Nexchar:
How I Evaluate Free POS Software
I look at free POS tools in two layers: the core functionality a shop floor or pop-up needs to process sales, and the differentiators that make one a better long-term fit.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Sales Transaction Processing: I evaluate how checkout works in practice—things like applying mix-and-match discounts, handling returns, and processing split payments across registers.
- Genuinely Free Plan: Each tool needs to offer a truly free tier beyond a trial, so I check for ongoing access to core POS features without a subscription.
- Inventory Tracking: Real-time stock updates matter when you're selling across a busy floor, so I look at SKU handling, variant support, and low-stock alerts.
- Payment Processing Integration: I consider which processors each platform supports and whether it accepts card, contactless, and mobile wallet payments at checkout.
- Sales Reporting & Analytics: Good reporting means more than a transaction log. I look for product-level breakdowns, date-range filtering, and exportable revenue reports.
- Receipt & Customer Management: I check whether the tool stores customer profiles alongside purchase history and supports both printed and digital receipts.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Offline mode is a big deal—if your internet drops during a Saturday rush, you need to keep ringing up sales. I also look at whether a platform offers a mobile POS app, since pop-up shops and market vendors often rely on a tablet as their only register. Ecommerce sync matters for retailers who sell both in-store and online, because managing two separate inventories leads to overselling fast. Built-in loyalty features are another differentiator worth evaluating, especially for boutiques building a repeat customer base.
Beyond Features
Payment processor flexibility is something I always evaluate—some platforms lock you into a single processor, while others let you shop around for better transaction rates. I also consider how each tool scales from free to paid tiers, because a solo shop owner today might open a second location next year and shouldn't have to migrate their data. Hardware compatibility matters too; I check whether a platform works with standard receipt printers and scanners you can buy anywhere.
Cómo elegir un software TPV gratuito
Las listas de funciones complejas y las estructuras de precios pueden dificultar saber qué estás obteniendo realmente con un software TPV gratuito. Para ayudarte a mantenerte centrado mientras realizas el proceso de selección del software, estos son algunos factores que debes tener en cuenta:
| Factor | Qué debes tener en cuenta |
|---|---|
| FactorAlcance de la oferta gratuita | Qué debes tener en cuentaComprueba qué funciones se incluyen en el plan gratuito y si existen limitaciones, como el número de usuarios o de transacciones. |
| FactorEscalabilidad | Qué debes tener en cuentaConfirma que el software pueda crecer con tu negocio y ofrecer mejoras y funciones adicionales a medida que evolucionen tus necesidades. |
| FactorIntegraciones | Qué debes tener en cuentaBusca compatibilidad con las herramientas que ya utilizas, como programas de contabilidad o plataformas de comercio electrónico, para permitir un funcionamiento fluido. |
| FactorFacilidad de uso | Qué debes tener en cuentaEvalúa si la interfaz es intuitiva y requiere una formación mínima para que tu equipo pueda empezar a utilizarla rápidamente. |
| FactorAtención al cliente | Qué debes tener en cuentaTen en cuenta la disponibilidad de canales de asistencia, como el chat en directo o la asistencia telefónica, especialmente si tu equipo puede necesitar ayuda durante la configuración. |
| FactorAcceso móvil | Qué debes tener en cuentaDetermina si el software es compatible con dispositivos móviles, lo que puede ser fundamental para los negocios que necesitan flexibilidad para gestionar las ventas desde cualquier lugar. |
| FactorSeguridad | Qué debes tener en cuentaComprueba si cuenta con funciones como el cifrado de datos y los controles de acceso de los usuarios para proteger la información confidencial del negocio y de los clientes. |
| FactorPersonalización | Qué debes tener en cuentaEvalúa si puedes adaptar el software a los procesos de tu negocio, por ejemplo, personalizando los recibos o configurando programas de fidelización. |
¿Qué es un software TPV gratuito?
El software de TPV es una herramienta que ayuda a las empresas a gestionar las transacciones de ventas, el inventario y los datos de los clientes. Las opciones gratuitas suelen incluir funciones básicas con limitaciones en el número de usuarios o transacciones, o pueden ser versiones de prueba con una duración limitada. Los minoristas, propietarios de pequeñas empresas y profesionales de la hostelería suelen utilizar estas herramientas para facilitar las operaciones y mejorar la eficiencia. Las funciones de gestión de inventario, seguimiento de ventas y gestión de las relaciones con los clientes ayudan a las empresas a gestionar las tareas diarias, hacer crecer sus operaciones y mejorar la experiencia de los clientes.
Funciones
Repasemos las funciones habituales del software de TPV y veamos cuáles suelen estar incluidas en los planes gratuitos y cuáles en los de pago.
Funciones habituales del software de TPV gratuito
- Procesamiento de ventas: Gestiona las transacciones de forma eficiente, permitiéndote gestionar pagos y recibos.
- Gestión de inventario: Controla los niveles de existencias para asegurarte de que tienes los productos adecuados disponibles para la venta.
- Almacenamiento de datos de clientes: Conserva la información básica de los clientes para mejorar el marketing y fomentar la fidelidad.
- Informes básicos: Genera informes sencillos para obtener información sobre el rendimiento y las tendencias de las ventas.
- Acceso desde varios dispositivos: Utiliza el software en distintos dispositivos, como iPads y ordenadores, para disfrutar de mayor flexibilidad.
Funciones habituales del software de TPV de pago
- Analítica avanzada: Ofrece información más detallada sobre el rendimiento de la empresa para ayudar en la toma de decisiones estratégicas.
- Informes personalizables: Adapta los informes a necesidades específicas y ofrece vistas detalladas de diversas métricas empresariales.
- Programas de fidelización: Implementa programas de fidelización dirigidos a los clientes para fomentar la repetición de compras y aumentar las ventas.
- Integración con software de contabilidad: Sincroniza el sistema con herramientas de contabilidad como QuickBooks para mejorar la gestión financiera.
- Gestión de empleados: Controla el rendimiento de los empleados y gestiona los horarios de trabajo para aumentar la productividad.
Ventajas
Implementar un software de TPV gratuito ofrece varias ventajas para tu equipo y tu empresa. Estas son algunas de las que puedes esperar:
- Ahorro de costes: Ahorra dinero al acceder a funciones esenciales de TPV sin cuotas mensuales, lo que lo hace ideal para pequeñas empresas con un presupuesto limitado.
- Configuración sencilla: Empieza rápidamente con interfaces intuitivas que requieren una formación mínima, lo que permite que tu equipo se centre en las ventas.
- Flexibilidad: Utiliza el software en distintos dispositivos para poder gestionar las ventas desde cualquier lugar.
- Control básico del inventario: Controla eficazmente los niveles de existencias para saber siempre qué hay disponible y cuándo es el momento de volver a hacer un pedido.
- Información sobre los clientes: Accede a datos básicos de los clientes para mejorar el servicio y crear experiencias personalizadas que fomenten la repetición de compras.
- Escalabilidad: Empieza con un plan gratuito y amplíalo a medida que crezca tu empresa para que el software evolucione según tus necesidades.
- Prueba de funciones avanzadas: Prueba algunas funciones avanzadas durante un periodo limitado para decidir si merece la pena actualizar a un plan de pago.
Costes y precios
Entiendo que has llegado a este artículo buscando las mejores opciones de software de TPV disponibles de forma gratuita. Sin embargo, como los planes gratuitos solo ofrecen funciones limitadas, es bastante probable que en el futuro necesites ampliar tu plan.
La siguiente tabla resume los planes habituales, sus precios medios y las funciones que suelen incluir las soluciones de software de TPV:
Tabla comparativa de planes de software de TPV
| Tipo de plan | Precio medio | Funciones habituales |
|---|---|---|
| Tipo de planPlan gratuito | Precio medio$0 | Funciones habitualesProcesamiento básico de ventas, seguimiento del inventario, almacenamiento de datos de clientes, informes básicos y acceso desde varios dispositivos. |
| Tipo de planPlan personal | Precio medio$20-$60/mes | Funciones habitualesInformes avanzados, programas de fidelización de clientes, integraciones básicas, gestión de empleados y personalización limitada. |
| Tipo de planPlan empresarial | Precio medio$60-$150/mes | Funciones habitualesInformes personalizables, gestión avanzada del inventario, integraciones amplias y mejor atención al cliente. |
| Tipo de planPlan corporativo | Precio medio$150-400+/mes | Funciones habitualesGestión de cuentas personalizada, personalización completa, analítica avanzada, asistencia prioritaria y gestión de varias ubicaciones. |
Preguntas frecuentes sobre software POS gratuito
Aquí tienes algunas respuestas a preguntas frecuentes sobre el software POS gratuito:
¿Cuáles son las limitaciones de los sistemas POS gratuitos?
Los sistemas POS gratuitos suelen incluir funciones restringidas, atención al cliente limitada y posibles costes ocultos. Es posible que algunas funciones avanzadas, como los informes detallados o las integraciones, solo estén disponibles en las versiones de pago. Comprueba siempre qué incluye el plan antes de comprometerte con uno gratuito.
¿Un sistema POS gratuito es realmente gratis?
Aunque el software en sí pueda ser gratuito, es posible que sigan existiendo costes, como las comisiones por transacción. Algunos proveedores también pueden exigirte firmar contratos a largo plazo, que podrían incluir penalizaciones por rescisión anticipada. Lee atentamente las condiciones para conocer los costes reales.
¿Cómo ganan dinero los sistemas POS gratuitos?
Los sistemas POS gratuitos suelen ganar dinero mediante comisiones por transacción. Si el proveedor también actúa como tu procesador de pagos, podría quedarse con una parte de cada transacción. Por eso es importante tener en cuenta la estructura de comisiones al elegir una solución POS gratuita.
¿Cuál es el problema más habitual de los sistemas POS?
Entre los problemas habituales de los sistemas POS se incluyen los fallos de hardware, como los errores de los lectores de tarjetas, y los problemas de software, como un rendimiento lento o dificultades de integración. Disponer de hardware fiable y software actualizado puede ayudar a mitigar estos problemas.
¿Pueden los sistemas POS gratuitos gestionar varias ubicaciones?
Algunos sistemas POS gratuitos pueden gestionar varias ubicaciones, pero esto suele depender del proveedor. Es posible que tengas que cambiar a un plan de pago para acceder a la gestión de varias ubicaciones. Si operas en varias ubicaciones, comprueba siempre si el plan gratuito puede satisfacer tus necesidades.
¿Son seguros los sistemas POS gratuitos?
La seguridad puede variar según el proveedor, por lo que es importante comprobar si el sistema POS gratuito ofrece funciones como el cifrado de datos y los controles de acceso de usuarios. Proteger la información de los clientes debe ser una prioridad, incluso si utilizas una solución gratuita.