O software de acompanhamento de encomendas proporciona visibilidade em tempo real sobre cada envio, para que possa reduzir os pedidos de apoio, manter os clientes informados e simplificar o processamento das encomendas.
Acabaram-se as pesquisas incessantes de números de acompanhamento em sites de transportadoras ou os pedidos de desculpa por encomendas perdidas.
A ferramenta certa automatiza os alertas aos clientes, centraliza os dados das encomendas e reduz os erros manuais que consomem tempo e dinheiro. Ajuda a sua equipa a trabalhar a partir de um único painel, a escolher a melhor transportadora e a expandir as operações em vários armazéns sem complicações.
Quer envie uma dúzia de encomendas por semana ou milhares, esta seleção centra-se em ferramentas que funcionam realmente no mundo real — para que possa deixar de responder a emails com a pergunta “Onde está a minha encomenda?” e concentrar-se no crescimento da sua empresa.
Com mais de uma década de experiência em logística, encontrei as melhores ferramentas para o trabalho, especialmente para si.
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Our team has been testing and reviewing software since 2012. As retail leaders ourselves, we know how difficult—and important—it is to choose the right software.
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Tabela comparativa de soluções de software de acompanhamento de encomendas
Esta tabela comparativa resume os detalhes de preços das minhas principais escolhas de soluções de software de acompanhamento de encomendas:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for POS and online order tracking | Free plan + 30-day trial available | From $49/month | Website | |
| 2 | Best for assigning shipping carriers automatically based on predefined criteria | Free demo available | From $449/month (volume-based pricing) | Website | |
| 3 | Best for 3PL warehouse management capabilities | Free demo available | Pricing upon request | Website | |
| 4 | Best for B2B selling | 14-day free trial | From $349/month | Website | |
| 5 | Best for prefilled customs forms | Free plan available | From $19/month | Website | |
| 6 | Best for cross-border shipping compliance | 30-day free trial | $30/month/account | Website | |
| 7 | Best enterprise order management system | Free demo available | Pricing upon request | Website | |
| 8 | Best for supply chain management features | 30-day free trial | Pricing upon request | Website | |
| 9 | Best for for SMBs | 30-day free trial | From $5/month (50 shipments) | Website | |
| 10 | Best for efficiently managing returns | Free demo available upon request | Pricing available upon request | Website |
As 10 melhores soluções de software de acompanhamento de encomendas, analisadas
Eis uma breve descrição de cada ferramenta de acompanhamento de encomendas, destacando o melhor caso de utilização de cada ferramenta, algumas funcionalidades relevantes e capturas de ecrã que oferecem uma visão geral da interface do utilizador.
Best for POS and online order tracking- Free plan + 30-day trial available
- From $49/month
Visit WebsiteCustomer Rating:4.7/5
Square tracks POS and online orders with shipment status and tracking details. Square offers an order tracking solution that supports POS and online order tracking across different sales channels. Tailored for industries such as retail, food and beverage, beauty, and services, Square's software brings together order management, inventory tracking, and payment processing in one platform. This setup helps businesses keep track of orders and stock while managing day-to-day transactions in one place.
Why I Picked Square
I picked Square for its POS and online order tracking, which helps businesses monitor orders across in-store and online sales. It also includes inventory tracking so stock levels update as orders are placed. Combined with its built-in payment system, Square lets teams handle orders and transactions in one place without switching tools.
Square Key Features
In addition to POS and online order tracking, Square offers:
- Team Management: Allows you to schedule shifts, track hours, and manage team permissions, enhancing workforce efficiency.
- Customer Engagement Tools: Provides marketing and loyalty programs to help you grow your customer base and increase retention.
- Hardware Compatibility: Offers various hardware options like Square Register and Reader, facilitating smooth transactions.
- App Integrations: Connects with numerous apps to offer a seamless business management experience.
Square Integrations
Integrations include QuickBooks, Xero, WooCommerce, BigCommerce, Wix, Mailchimp, Acuity Scheduling, and Google Ads, plus Square Online via Weebly and Square payments in Jotform.
Pros and Cons
Pros:
- Versatile features cater to various business types, like retail and food services.
- Built-in reporting tracks sales totals, item performance, and trends
- Invoicing tools send payment links and track paid status
Cons:
- Limited customization for niche workflows and specialized checkout needs
- Processing fees add up quickly for high-volume or low-margin sales
Best for assigning shipping carriers automatically based on predefined criteria- Free demo available
- From $449/month (volume-based pricing)
Visit WebsiteCustomer Rating:4.2/5
Linnworks integrates with a range of shipping carriers and automates the entire order management cycle, from order placement to shipment tracking. Linnworks is a comprehensive order management system that helps online retailers manage all aspects of their business from a single platform with robust features such as inventory tracking, shipping management, and multi-channel listing. The software comes with powerful tools for order tracking and stock analytics, which allow shops to stay on top of their orders and monitor their business performance in real time. Linnworks is scalable to meet the needs of businesses of all sizes, making it ideal for small and enterprise-level organizations.
Why I Picked Linnworks: Linnworks' order management feature provides an easy way to keep track of orders from multiple sales channels. Users can automatically import orders from different channels into a single dashboard, which helps monitor and track them without jumping around. You can also customize order labeling according to unique requirements and set priority levels to manage order workflows. You can create and upload product listings in bulk, enabling them to field inputs like keywords, titles, descriptions, and prices. This feature also provides an easy way to view and manage current product listings on different channels, making tracking and adjusting them easier to optimize sales.
Linnworks Standout Features & Integrations
Features include robust inventory management capabilities that allow online sellers to track the availability of each product in real time, helping avoid overselling and ensuring that inventory levels are always up to date. Linnworks' shipping management module provides an easy way to manage and process shipments from within the platform. Users can easily generate shipping labels, set up carriers, and track shipments. Linnworks also integrates with multiple carriers such as Royal Mail, DPD, UPS, and FedEx. It provides pre-built reports that enable merchants to quickly view sales, shipping, and inventory data.
Integrations include Amazon, Magento, eBay, Shopify, BigCommerce, Walmart, Buy on Google, Wish, TikTok Shops, WooCommerce, Quickbooks, Gorgias, Payoneer, and others.
Pros and Cons
Pros:
- Offers deep customization options
- Integration with various ecommerce platforms
- Software supports multichannel selling
Cons:
- May not be cost effective for small biz
- Robust features can result in a steep learning curve
Best for 3PL warehouse management capabilities- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5
Infoplus has a dashboard that lets you filter information to display only those that you need. Infoplus is a cloud ecommerce system for managing orders, deliveries, and inventory. You can use this order management system to print custom barcodes for use in maintaining accurate warehouse inventories. Infoplus can create restocking rules and custom alerts like low stocks or items nearing expiration dates.
Why I Picked Infoplus: Infoplus is an excellent order management software for managing third party logistics. During order processing, Infoplus’ order management solution assigns orders to the warehouse nearest the customer to cut down delivery time. Infoplus also has a reporting feature that lets you customize data presentations to make them easier to understand for your employees or stakeholders.
Infoplus Standout Features & Integrations
Features include specialized tools for managing kitting and assembly processes, allowing businesses to bundle and assemble products with components from their inventory. This feature is particularly beneficial for businesses that engage in complex product bundling, subscription box services, or customized assembly, as it enables accurate tracking of components and finished goods, reducing errors and improving order accuracy.
Integrations can be built using their Infoplus API, Infoplus Building Blocks, and Infoplus Scripts.
Pros and Cons
Pros:
- Robust multi-warehouse management capabilities
- Advanced kitting & assembly management
- Robotic process automation (RPA) integration
Cons:
- Pricing could be a concern for smaller businesses
- User interface might be considered complex by some
Learn more about Infoplus:
Cin7 allows you to track orders and shipping details, including incoming, held, and virtual stock. Cin7 is an inventory and order management system with an order tracking feature to keep customers informed of the status of their purchases. You can use this tool to automatically send purchase orders to suppliers when a preset level has been reached. It has an integrated payment gateway for receiving payments.
Why I Picked Cin7: Cin7 is the best order tracking software for managing multiple warehouses because it has a warehouse management feature. You can use Cin7 to receive orders and assign them to the warehouse nearest to the purchaser. You can also use this warehouse management feature to move orders between warehouses. This warehouse management system also has an inventory tracking feature for monitoring incoming orders, shipping deadlines, and picking activities to ensure efficient order fulfillment.
Cin7 Standout Features & Integrations
Features include an integrated B2B e-commerce platform that allows businesses to create customized online ordering portals for their wholesale customers. This unique feature enables wholesalers and distributors to provide their clients with a self-service online platform to place orders, view product catalogs, access personalized pricing, and manage their accounts. This functionality bridges the gap between inventory management and B2B sales, enhancing customer convenience and improving the efficiency of order processing for wholesale transactions.
Integrations include eBay, Bigcommerce, Etsy, and Amazon Seller.
Pros and Cons
Pros:
- Advanced integration capabilities for 3PL companies
- Multichannel sales integration
- Wide range of inventory management features
Cons:
- May not be affordable for small biz
- User interface can be complex
Learn more about Cin7 Omni:
You can use Shippo to provide updated estimated time of arrival to customers. Shippo is a ecommerce order tracking solution for automating shipping workflows and processes. This order management software has a built-in global address validation feature to help avoid failed deliveries due to mismatched addresses. Shippo also offers pre-filled customs forms to save time during international shipments.
Why I Picked Shippo: Shippo’s stand-out feature is its prefilled customs forms. Customs can be a pain, for both you and your customers, and Shippo makes it easy by auto-populating most of the data for you based on the info already in your system. You’ll want to do a final look over for any AI-related errors but this formula can save you a ton of time and confusion.
Shippo Standout Features & Integrations
Features include standardized tracking across all carriers. I like that this is provided because it helps create a consistent customer experience while getting you the best rates for every order. You can also customize all shipping and return notification emails with your own branding, which also creates consistency.
Integrations include Shopify, Square, BigCommerce, WooCommerce, Wix, Squarespace, USPS, FedEx, UPS, DHL, Canada Post, Australia Post, Swyft, Sendle, Purolator, and dozens more.
Pros and Cons
Pros:
- Good options for international shipping
- Friendly user interface, easy to navigate
- Free forever plan available
Cons:
- Extra fees from some carriers
- Not super mobile-friendly
Learn more about Shippo:
Best for cross-border shipping compliance- 30-day free trial
- $30/month/account
Visit WebsiteCustomer Rating:3.7/5
ShippyPro has an informative dashboard to monitor shipments and their statuses. ShippyPro is an ecommerce hub for shipping and tracking orders from your online store. This order management software compares rates from several carriers and chooses the most convenient shipping option. You can use ShippyPro to print shipping labels in bulk in various formats to save your order fulfillment team time.
Why I Picked ShippyPro: ShippyPro is the best order tracking software if you want to provide continuous assistance to customers because it lets you integrate a customer care section in the platform. You can use this system to answer questions about customers’ orders. This feature can help improve customer satisfaction because customers won’t have to switch to another platform to receive answers to their queries.
ShippyPro Standout Features & Integrations
Features include automated cross-border shipping compliance. ShippyPro offers a feature that helps businesses navigate the complexities of cross-border shipping by automating customs documentation and compliance. This includes automatic generation of customs declarations, duties, and taxes calculations, and accurate labeling for international shipments. This unique feature is especially beneficial for businesses that frequently ship internationally and need to ensure compliance with various customs regulations.
Integrations include Mailchimp, Zendesk, and Twilio. You can connect ShippyPro to a paid Zapier account if you want access to other premium apps.
Pros and Cons
Pros:
- Integration with a wide range of shipping carriers
- Automated customs documentation and compliance capabilities
- Comprehensive returns management feature
Cons:
- Delayed response times from customer support
- Learning curve when getting setup
Learn more about ShippyPro:
Best enterprise order management system- Free demo available
- Pricing upon request
NetSuite SuiteCommerce can track key performance indicators for your shipments and sales. NetSuite SuiteCommerce is a B2B and B2C order management system for managing in-store and online sales. You can use this software to process orders from all your sales channels and route them to the order fulfillment site that’s nearest to your customer. It has inventory management software for monitoring inventory levels and processing purchase orders to replenish your stocks.
Why I Picked NetSuite SuiteCommerce: NetSuite SuiteCommerce has an extension for your website so customers can log into their accounts and view their purchase history and the status of a purchase or sales order. This is an excellent feature for a small business without a dedicated customer service team because customers won’t need to call in to check on the delivery status of items. You can also use this order management solution to indicate the status and location of a store pickup if that option is available to a customer.
NetSuite SuiteCommerce Standout Features & Integrations
Features include its seamless integration with NetSuite's robust ERP system, providing businesses with a unified platform for managing both ecommerce and back-office operations. This integration enables real-time data synchronization, streamlined order management, inventory control, and financial reporting. Additionally, SuiteCommerce offers extensive customization capabilities, allowing businesses to create personalized shopping experiences, implement advanced pricing and promotions, and design responsive, mobile-friendly storefronts. Its scalability and multi-site management capabilities make it well-suited for complex enterprise-level ecommerce operations.
Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.
Pros and Cons
Pros:
- Complete B2B and B2C solution
- Enterprise-grade order tracking system
- All-in-one ecommerce & order management solution
Cons:
- Not appropriate for SMBs
- Comparatively lengthy implimentation time
Learn more about NetSuite SuiteCommerce:
Best for supply chain management features- 30-day free trial
- Pricing upon request
IBM Order Management has a dashboard for assessing your supply chain and product delivery system. IBM Order Management is order management software for tracking orders in various sales channels. It lets you view all orders and inventories in a single dashboard to provide accurate delivery estimates to customers. You can use IBM Order Management’s order tracking dashboard to analyze the utilization of delivery methods to help you move human resources to busier delivery channels.
Why I Picked IBM Order Management: IBM Order Management is the best order management software if you want to manage your supply chain and product delivery systems effectively. This order and inventory management software uses artificial intelligence to provide data-driven insights you can use to uncover workflow deficiencies and practices that result in extra costs. It also uses patterns to predict possible supply chain disruptions so you can create contingency plans and avoid delivery delays.
IBM Order Management Standout Features & Integrations
Features include cognitive order management. IBM Order Management leverages AI and cognitive capabilities to enhance decision-making throughout the order fulfillment process. This unique feature involves analyzing historical data, current demand, inventory levels, and other factors to dynamically recommend the most efficient fulfillment strategy for each order. This cognitive approach helps businesses improve customer satisfaction by ensuring orders are fulfilled from the optimal location while considering factors like inventory availability, shipping costs, and customer preferences.
Integrations can be built using their API, for which they have robust documentation on their site.
Pros and Cons
Pros:
- AI-driven cognitive capabilities for order fulfillment process
- Can handle large volumes of orders & transactions
- Global inventory visibility
Cons:
- Not cost effective for small biz
- Few native 3rd party integrations
Learn more about IBM Order Management:
ShippingEasy has a branded tracking page to promote brand loyalty. ShippingEasy is an online order management system with discounted USPS and UPS shipping rates for the savvy, cost-conscious e-seller. It has a batch order processing for high volume sales. It allows online stores to create branded, white-label tracking pages. Tracking pages can be set-up to point customers to customer support contact information in case of a snag.
Why I Picked ShippingEasy: ShippingEasy is the best order tracking software if you want real-time tracking information sent to customers and stores. This order management software automatically sends shipment and delivery confirmation emails to keep customers in the loop. ShippingEasy also allows you to include a tracking number to drop-shipped orders.
ShippingEasy Standout Features & Integrations
Features include easy integration with email marketing platforms, allowing businesses to leverage their shipping and order data to create targeted email campaigns. This unique feature enables businesses to engage customers post-purchase, providing order updates, promotions, and personalized recommendations based on their purchase history and shipping preferences. The combination of shipping and email marketing empowers businesses to enhance customer retention and drive additional sales.
Integrations include Amazon, Magento, PayPal, and Etsy.
Pros and Cons
Pros:
- Excellent marketing tool integration options
- Advanced automated shipping rules
Cons:
- No volume discount on USPS postage
- Customization limitations for packing slips, labels
- Competitive pricing, particularly for SMBs
Learn more about ShippingEasy:
Best for efficiently managing returns- Free demo available upon request
- Pricing available upon request
Kibo Commerce has a dashboard for monitoring the status of returned items. Kibo Commerce is an omnichannel sales and order management software. Its inventory management feature handles your inventory across all your distribution centers, retail stores, and vendor locations. Kibo Commerce has an order management system for routing orders according to the best cost/speed option for the package’s destination.
Why I Picked Kibo Commerce: Kibo Commerce is the best order tracking software with a return merchandise authorization (RMA) dashboard to help you manage returns efficiently. You can use the returns dashboard to monitor returns, their status, and if they warrant refunds. The returns dashboard can help you with inventory control by letting you reintegrate returned items to your warehouse stock.
Kibo Commerce Standout Features & Integrations
Features include an integrated and unified platform that brings together various commerce functionalities, including e-commerce, order management, point of sale (POS), and more. This holistic approach allows businesses to manage their operations cohesively and efficiently, streamlining processes and eliminating silos between different sales channels. This unified platform differentiates Kibo Commerce from competitors that might offer individual tools for each aspect of commerce.
Integrations are possible via their API.
Pros and Cons
Pros:
- Personalization features for customer content & experiences
- Unified platform with ecommerce, order management, and more
- Strong omnichannel capabilities
Cons:
- Limitations in terms of customization & flexibility
- Tumelteous integration with other systems
Learn more about Kibo Commerce:
Outras opções
Eis mais algumas que não entraram na lista principal.
- 11MarketplaceWorksBest for scheduling sales & promotions in advance
- 12ShipStationBest for generating shipping documents
- 13SimplyDepoBest for real-time inventory access
- 14Sana Commerce CloudE-commerce platform with order and invoice tracking capabilities
- 15Zoho InventoryCloud-based inventory management system for small and medium businesses
- 16FishbowlWarehouse management solution with work order management and accounting software
- 17inFlow InventoryInventory management software for managing inventory and sales in one system
- 18eSwapCloud-based inventory and order management software
- 19VeraCore Smart FulfillmentCloud-based warehouse management system for 3PLs
- 20Now CommerceB2B online ordering system
Software de logística de retalho relacionado a considerar
Já que está aqui, talvez tenha interesse nestas outras excelentes seleções que preparámos:
- Melhor software de gestão de inventário
- Melhor software de acompanhamento de envios
- Melhor software de gestão de encomendas B2B
- Melhor software de gestão de inventário para POS
How I Evaluate Order Tracking Software
I split my evaluation into two layers: the baseline every tool must clear for WISMO reduction and multi-carrier visibility, and the differentiators that set the best options apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Multi-Carrier Tracking: I check how many carriers a platform supports and whether it normalizes statuses across them, since retailers rarely ship with just one carrier.
- Real-Time Order Status: Frequency of status updates matters here—I look for near real-time refresh rates rather than daily batch syncs that leave customers guessing.
- Branded Tracking Page: Each tool should offer a merchant-branded tracking page with custom domains and visual identity, not a generic carrier redirect.
- Automated Customer Notifications: I evaluate the channel mix (email, SMS, push) and whether you can configure triggers at key milestones like "out for delivery" or "delivered."
- Exception & Delay Alerts: Stuck or delayed shipments need to surface automatically so your ops team can act before customers reach out to support.
- Ecommerce/OMS Integrations: Native connectors to platforms like Shopify, WooCommerce, and Magento are a baseline, and I look for helpdesk and OMS compatibility too.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Delivery analytics are a big differentiator—I look for tools that benchmark carrier performance on metrics like on-time rates and average transit times, which helps you make smarter carrier decisions during peak season. AI-powered delivery predictions take this further by forecasting ETAs and flagging at-risk shipments before delays happen. I also evaluate whether a platform turns tracking pages into revenue drivers through personalized product recommendations and targeted offers.
Beyond Features
Pricing structure matters—I check whether a platform charges per shipment, per tier, or flat-rate, and how costs scale during high-volume periods like holiday promotions. Ecommerce ecosystem fit is equally important. A tool that connects natively to your commerce platform, helpdesk, and marketing stack saves weeks of custom development. I also evaluate time-to-value, since the best tools get retailers live in days with self-serve onboarding and pre-built templates rather than requiring lengthy implementation cycles.
O que é um software de acompanhamento de encomendas?
O software de acompanhamento de encomendas é uma ferramenta que proporciona à sua equipa e aos seus clientes visibilidade em tempo real sobre o estado de cada encomenda, desde a compra até à entrega.
Centraliza o acompanhamento entre transportadoras, automatiza as notificações aos clientes e reduz as dores de cabeça causadas pela pergunta “Onde está a minha encomenda?”.
Os retalhistas, os armazéns e as equipas de expedição utilizam-no para reduzir os erros manuais, melhorar a precisão do processamento das encomendas e manter as operações a funcionar sem verificações constantes.
As melhores soluções integram-se nos seus sistemas existentes, suportam vários armazéns e acompanham o crescimento do volume de encomendas.
Como escolher o software de acompanhamento de encomendas certo
Escolher o software de acompanhamento de encomendas certo significa garantir que se adapta ao seu fluxo de trabalho sem criar novos problemas. Comece por identificar aquilo de que a sua equipa realmente precisa no dia a dia e, em seguida, certifique-se de que o software não falhará à medida que a empresa cresce.
Eis como avaliar as opções como alguém com experiência:
| Passo | O que fazer | Porque é importante |
|---|---|---|
| PassoMapeie o seu fluxo de trabalho | O que fazerDocumente o seu fluxo atual de encomendas, incluindo a preparação, o embalamento, o envio e as atualizações aos clientes. | Porque é importanteSe não conhecer o seu processo, irá comprar as funcionalidades erradas. |
| PassoIdentifique as necessidades de integração | O que fazerFaça uma lista de todos os sistemas com os quais precisa de comunicar (plataforma de comércio eletrónico, WMS, transportadoras, contabilidade). | Porque é importanteEvite surpresas, como pagar mais por uma integração que assumiu estar incluída. |
| PassoVerifique o seguimento em tempo real | O que fazerConfirme que apresenta o estado atualizado das encomendas para a sua equipa e para os clientes. | Porque é importanteO seguimento em tempo real reduz os pedidos “Onde está a minha encomenda?” e mantém as operações em andamento. |
| PassoAvalie a automatização | O que fazerAnalise as notificações automáticas, a atribuição de transportadoras e a impressão de etiquetas. | Porque é importanteMenos trabalho manual significa menos erros e custos de mão de obra mais baixos. |
| PassoAvalie a visibilidade do inventário | O que fazerCertifique-se de que suporta o inventário em tempo real e o controlo de vários armazéns. | Porque é importanteEvita vendas excessivas, ruturas de stock e erros dispendiosos no processamento das encomendas. |
| PassoTeste a facilidade de utilização | O que fazerFaça uma demonstração do painel de controlo e procure esquemas lógicos e um número reduzido de cliques. | Porque é importanteAs ferramentas complicadas desperdiçam tempo e frustram a sua equipa. |
| PassoPlaneie a escalabilidade | O que fazerPergunte aos fornecedores sobre as capacidades para vários canais, grandes volumes e vários armazéns. | Porque é importanteNão compre algo que deixará de ser suficiente dentro de um ano. |
| PassoAnalise o suporte | O que fazerVerifique se o suporte está disponível 24 horas por dia, 7 dias por semana, se é de autoatendimento ou apenas por meio de pedidos de suporte. | Porque é importanteUm suporte deficiente transforma pequenos problemas em problemas grandes. |
| PassoCalcule o custo total | O que fazerInclua todas as taxas — integrações, utilizadores e escalões de volume de envios. | Porque é importanteEvita surpresas quando crescer e a sua fatura duplicar. |
Principais funcionalidades do software de seguimento de encomendas
O software de seguimento de encomendas não se resume a painéis de controlo vistosos — trata-se de garantir que a sua equipa consegue acompanhar a procura sem deixar falhar nada. Eis o que é mais importante se quiser que a sua equipa de operações se mantenha tranquila e os seus clientes satisfeitos:
- Seguimento de encomendas em tempo real. Consulte o estado da encomenda desde a confirmação até à entrega, para que nada fique por tratar.
- Notificações automáticas aos clientes. Envie automaticamente atualizações por e-mail ou SMS para reduzir os pedidos ao suporte.
- Integrações com transportadoras. Ligue-se aos principais fornecedores de serviços de envio para obter seguimento em tempo real, etiquetas e comparações de custos.
- Páginas de seguimento com a sua marca. Proporcione uma experiência consistente e alinhada com a sua marca após a finalização da compra.
- Gestão de exceções. Assinale e resolva entregas falhadas ou atrasos antes que se tornem problemas.
- Dados unificados dos clientes. Reúna os históricos de encomendas, as preferências de envio e os dados de contacto num só lugar para prestar um melhor serviço.
- Processamento automatizado das encomendas. Atribua transportadoras, imprima etiquetas e encaminhe encomendas com menos passos manuais.
- Visibilidade do inventário em tempo real. Monitorize os níveis de stock em vários canais e armazéns para evitar vendas excessivas.
- Controlo de vários armazéns. Encaminhe as encomendas para o armazém mais próximo e gira facilmente as transferências.
- Seguimento de devoluções e trocas. Mantenha os clientes informados sobre o estado das devoluções sem trocas de mensagens adicionais.
- Relatórios e análises. Acompanhe o desempenho das transportadoras, os tempos de envio e as taxas de erro para melhorar as operações.
- Acessibilidade móvel. Permita que os funcionários e os clientes consultem o estado das encomendas a partir de qualquer dispositivo.
- Aumento da eficiência da equipa. Centralize os dados das encomendas num único painel de controlo para que a sua equipa passe menos tempo a procurar informações.
Vantagens do software de seguimento de encomendas
O software de seguimento de encomendas mantém as operações organizadas, reduz os erros e impede que a sua caixa de entrada do suporte se transforme num cemitério de pedidos “Onde está a minha encomenda?”. Eis o que obtém:
- Processamento preciso das encomendas. A automatização reduz os erros manuais, para que as encomendas sejam encaminhadas corretamente logo à primeira.
- Visibilidade do inventário em tempo real. Veja exatamente o que está em stock, evite vendas excessivas e impeça ruturas de stock antes que aconteçam.
- Maior eficiência da equipa. Um único painel de controlo para o seguimento significa menos tempo a alternar entre sistemas e mais tempo a resolver problemas reais.
- Menos pedidos de informação dos clientes. Os alertas automáticos e as atualizações claras do estado reduzem quase por completo os e-mails “Onde está a minha encomenda?”.
- Acompanha o crescimento da empresa. Gere vários canais, transportadoras e armazéns sem perder eficiência à medida que o volume de encomendas aumenta.
- Maior satisfação dos clientes. Um seguimento rápido, preciso e transparente faz com que os clientes continuem a voltar.
- Melhores decisões de envio. Utilize análises e comparações entre transportadoras para escolher as opções mais rápidas e económicas.
Custos e preços do software de seguimento de encomendas
O software de rastreio de encomendas varia entre planos gratuitos com funcionalidades básicas e configurações empresariais com automatização e integrações avançadas. Não se deixe convencer por funcionalidades que não vai utilizar.
Defina as suas necessidades reais, o volume de envios e os requisitos de integração antes de escolher um plano.
| Tipo de plano | Preço médio | Mais indicado para | O que inclui |
|---|---|---|---|
| Tipo de planoGratuito | Preço médio$0 | Mais indicado paraPequenas lojas que estão a começar | O que incluiRastreio básico, integrações limitadas com transportadoras e apoio da comunidade. Muitas vezes, não inclui páginas personalizadas nem relatórios avançados. |
| Tipo de planoBásico | Preço médio$10–$50/mês | Mais indicado paraPequenos retalhistas que precisam de ferramentas essenciais | O que incluiRastreio em tempo real, notificações automatizadas e página de rastreio personalizada. Integrações ou apoio ao armazém limitados. |
| Tipo de planoProfissional | Preço médio$50–$200/mês | Mais indicado paraEmpresas em crescimento que gerem vários canais | O que incluiApoio a várias transportadoras, automatização avançada, análises melhoradas e alguma visibilidade do inventário. Pode dar um bom apoio a operações com um único armazém. |
| Tipo de planoEmpresarial | Preço médio$200+/mês | Mais indicado paraRetalhistas com grandes volumes e necessidades complexas | O que incluiIntegrações personalizadas, controlo de vários armazéns, relatórios avançados e apoio dedicado. Concebido para acompanhar o crescimento da procura. |
Escolher o plano certo
Seja honesto quanto ao seu volume de envios, às necessidades de integração e ao tamanho da equipa. Os planos gratuitos e básicos podem funcionar se enviar pequenos volumes e não precisar de muita personalização.
Os planos profissionais acrescentam a automatização e a flexibilidade ao nível das transportadoras de que as marcas em crescimento precisam. O plano empresarial é excessivo, a menos que esteja a gerir vários armazéns ou a processar milhares de encomendas por mês.
Pergunte sempre aos fornecedores sobre taxas ocultas relativas a utilizadores, integrações ou limites de volume antes de assinar qualquer contrato para a sua solução de introdução de encomendas.
Perguntas frequentes sobre software de rastreio de encomendas
Está bem, vamos abordar as perguntas que imagino que possa ter.
Como é que o software de rastreio de encomendas se integra com os meus sistemas existentes?
A maioria dos softwares de rastreio de encomendas liga-se diretamente à sua plataforma de comércio eletrónico, às transportadoras, ao WMS, ao CRM e às ferramentas de contabilidade. Verifique se existem integrações nativas ou uma API aberta. Quanto menos folhas de cálculo tiver de importar ou sistemas precisar de sincronizar manualmente, melhor.
Qual é a diferença entre o rastreio com várias transportadoras e o rastreio com uma única transportadora?
O rastreio com uma única transportadora obriga-o a utilizar um só fornecedor, como a USPS ou a FedEx. O rastreio com várias transportadoras permite-lhe gerir várias opções de envio num único local, comparar tarifas, atribuir automaticamente a melhor transportadora e manter os clientes informados, independentemente de quem faz a entrega.
O software de rastreio de encomendas pode ajudar a reduzir a carga de trabalho do serviço de apoio ao cliente?
Sim. Os alertas automatizados e as páginas de rastreio destinadas aos clientes significam menos mensagens de correio eletrónico e chamadas a perguntar «Onde está a minha encomenda?». A sua equipa passa menos tempo a consultar estados e mais tempo a resolver problemas reais que precisam efetivamente de apoio humano.
Como sei se o meu sistema de rastreio atual já não é suficiente?
É provável que já não seja suficiente se estiver constantemente a mudar de separador para acompanhar encomendas, a atualizar clientes manualmente, a lidar com envios perdidos que não esperava ou a atingir os limites relativos às integrações com transportadoras ou aos armazéns. Se o volume de encomendas estiver a crescer, precisa de um sistema que não abrande sob essa carga.
O software de rastreio de encomendas gere devoluções e trocas?
Muitas ferramentas incluem gestão de devoluções. Podem gerar etiquetas de devolução, acompanhar o estado das devoluções e atualizar automaticamente o cliente. Procure software que integre este processo de forma fluida, para que as devoluções não se transformem num buraco negro no seu fluxo de trabalho.
O que devo considerar antes de o escolher e implementar?
Mapeie o seu processo atual de gestão e preparação de encomendas. Certifique-se de que a ferramenta se adapta aos seus fluxos de trabalho, em vez de criar passos adicionais. Planeie as integrações, o tempo de integração e a formação da equipa. E não se esqueça de prever um orçamento para o crescimento — algumas plataformas ficam rapidamente caras à medida que o volume de encomendas aumenta.
Outras avaliações de software de gestão de encomendas
Se estiver interessado em software de acompanhamento de encomendas, poderá encontrar utilidade nestas outras listas de avaliações semelhantes.