14 Migliori Alternative a HubSpot nel 2026
Shortlist di alternative a HubSpot
Cos'è HubSpot?
HubSpot è una piattaforma CRM (Customer Relationship Management) basata su cloud che aiuta le aziende a gestire le attività di vendita, marketing e assistenza clienti in un unico luogo. Offre strumenti per la gestione dei contatti, email marketing, tracciamento dei lead, automazione dei flussi di lavoro e analisi dei dati. HubSpot è ampiamente utilizzato da team che vogliono centralizzare i dati dei clienti, automatizzare le attività di routine e migliorare la collaborazione tra reparti. Il suo design scalabile supporta aziende di tutte le dimensioni, dalle start-up alle grandi imprese.
Perché Fidarti delle Nostre Recensioni sui Software
Testiamo e recensiamo software e servizi per il retail e l’e-commerce dal 2021. In quanto esperti del settore, sappiamo quanto sia critico e difficile prendere la decisione giusta nella selezione di un software. Investiamo in ricerche approfondite per aiutare il nostro pubblico a compiere scelte più consapevoli nella selezione dei software. Abbiamo testato oltre 2.000 strumenti per diversi casi d’uso in ambito finanziario e contabile e scritto più di 1.000 recensioni dettagliate sui software. Scopri come rimaniamo trasparenti e la nostra metodologia di recensione.
Riepilogo delle migliori alternative a HubSpot
Questa tabella di confronto riepiloga i dettagli sui prezzi delle migliori soluzioni alternative a HubSpot CRM per aiutarti a trovare quella più adatta al tuo budget e alle tue esigenze aziendali.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for low-code customization | Free demo + free trial available | From $40/user/month (billed annually) | Website | |
| 2 | Best for enterprise data security | Free demo available | Pricing upon request | Website | |
| 3 | Best for small business automation | 14-day free trial + free demo available | From $299/2 users/month | Website | |
| 4 | Best for on-premise deployment options | 14-day free trial + free demo available | From $30/user/month (billed annually) | Website | |
| 5 | Best for advanced workflow automation | 30-day free trial + free plan available | From $25/user/month (billed annually) | Website | |
| 6 | Best for intuitive user interface | 21-day free trial + free demo available | From $9/user/month (billed annually) | Website | |
| 7 | Best for omnichannel customer support | Free trial + free demo available | From $19/agent/month (billed annually) | Website | |
| 8 | Best for visual sales pipelines | 14-day free trial available | From $14/user/month (billed annually) | Website | |
| 9 | Best for built-in communication suite | Free plan + 15-day free trial + free demo available | From $49/organization/month (billed annually) | Website | |
| 10 | Best for integrated telephony features | Free plan available | From $8.99/user/month | Website |
Recensioni alternative a HubSpot
Di seguito trovi i miei riepiloghi dettagliati sulle migliori alternative a HubSpot che sono entrate nella mia selezione. Le mie recensioni offrono una panoramica dettagliata delle funzionalità, delle integrazioni e dei prezzi di ciascuna piattaforma per aiutarti a trovare quella giusta per te.
If you need a CRM platform that adapts to your unique workflows, Creatio is worth a look. This solution is built for teams that want to design and automate sales, marketing, or service processes without heavy IT involvement. Unlike HubSpot, Creatio stands out for its low-code customization tools, letting you tailor the platform to fit complex or evolving business needs.
Why Creatio Is a Good HubSpot Alternative
For teams that want a CRM platform they can truly shape to their business, Creatio offers a level of low-code customization that’s hard to match. I picked Creatio because it lets you build custom workflows, forms, and dashboards using visual design tools, so you don’t need to rely on developers for every change. The platform also supports process automation, allowing you to map out and automate complex sales, marketing, or service processes as your needs evolve. If you’re looking for a CRM that adapts to your organization’s unique requirements, Creatio gives you the flexibility to do just that.
Creatio Key Features
Some other features in Creatio that may interest CRM buyers include:
- Lead Management Tools: Capture, qualify, and track leads through every stage of the sales funnel.
- Omnichannel Communication: Manage customer interactions across email, phone, chat, and social media from one platform.
- Document Flow Automation: Automate document approvals, versioning, and storage within the CRM.
- Advanced Analytics and Reporting: Build custom dashboards and generate detailed reports on sales, marketing, and service activities.
Creation Integrations
Integrations include Salesforce, Microsoft 365, Google Workspace, and Zapier.
Pros and Cons
Pros:
- Highly customizable visual workflows
- All-in-one sales marketing and service
Cons:
- Occasional lag with large data sets
- Initial setup takes significant time
For organizations with strict data security and compliance needs, Oracle offers a CRM platform built for enterprise-scale protection. This solution is designed for large businesses in regulated industries that need advanced controls over customer data, privacy, and access. Unlike HubSpot, Oracle’s CRM tools are deeply integrated with its security, identity management, and audit capabilities, helping teams manage sensitive information with confidence.
Why Oracle Is a Good HubSpot Alternative
When enterprise data security is your top priority, Oracle stands out as a CRM platform built for organizations with complex compliance and privacy requirements. I picked Oracle because it offers advanced security features like granular user permissions, end-to-end encryption, and detailed audit trails that help protect sensitive customer data. The platform also supports industry-specific compliance standards, making it a strong fit for businesses in finance, healthcare, and other regulated sectors. If your team needs a CRM that prioritizes data protection at every level, Oracle delivers capabilities that go beyond what HubSpot provides.
Oracle Key Features
Some other Oracle CRM features that may interest enterprise buyers include:
- AI-Powered Sales Forecasting: Generate predictive sales forecasts using machine learning models built into the platform.
- Integrated Marketing Automation: Design, launch, and track multi-channel marketing campaigns from within the CRM.
- Customer Data Enrichment: Automatically update and enhance customer records with external and internal data sources.
- Mobile CRM App: Access customer information, manage tasks, and update records from any mobile device.
Oracle Integrations
Integrations include Microsoft Outlook, Google Workspace, Slack, LinkedIn, Dropbox, and SAP.
Pros and Cons
Pros:
- Global security and compliance
- Deep industry-specific configurations
- Advanced AI for predictive sales leads
Cons:
- Customization requires expert technicals
- High cost is prohibitive for small firms
Keap is built for small businesses that want to automate sales and marketing without a steep learning curve. It’s especially useful for service-based businesses and solo entrepreneurs who need CRM and email marketing automation tools in one place. Unlike HubSpot, Keap puts advanced automation features and payment tools front and center, making it easier to nurture leads and manage client workflows.
Why Keap Is a Good HubSpot Alternative
For small businesses that want to automate repetitive tasks, Keap offers a focused approach that’s different from HubSpot. I picked Keap because its built-in automation tools let you set up follow-up emails, appointment reminders, and lead nurturing sequences without extra add-ons. The platform also includes invoicing and payment collection features, so you can manage client billing alongside your sales pipeline. If you’re looking for a CRM that puts automation and client management at the core, Keap is a strong alternative.
Keap Key Features
Some other features in Keap that may interest CRM buyers include:
- Contact Segmentation: Organize contacts into lists based on tags, behaviors, or custom fields.
- Landing Page Builder: Create and publish landing pages directly from the platform.
- SMS Marketing: Send text message campaigns to leads and clients from within Keap.
- Appointment Scheduling: Allow clients to book meetings using a built-in calendar tool.
Keap Integrations
Integrations include QuickBooks, Zapier, Mailchimp, Shopify, and Stripe.
Pros and Cons
Pros:
- Includes landing pages and SMS tools
- Dedicated customer success manager
- Visual drag-and-drop campaign builder
Cons:
- Price scales quickly as contacts grow
- Mandatory one-time onboarding fee
If your business needs a CRM platform that can be deployed and managed on-premise, Act! offers a flexible alternative to cloud-only solutions. This tool is a strong fit for organizations with strict data residency, privacy, or IT control requirements. Unlike HubSpot, Act! gives you the option to host your CRM environment locally, supporting businesses that need to keep customer data in-house.
Why Act! Is a Good HubSpot Alternative
For teams that need full control over their CRM environment, Act! stands out by offering on-premise deployment options that cloud-based platforms like HubSpot don’t provide. I picked Act! because it lets businesses manage customer data on their own servers, which is important for organizations with strict data residency or compliance requirements. The platform also supports advanced user access controls and customizable security settings, giving IT teams more oversight. If your business needs to keep sensitive information in-house, Act! delivers flexibility that’s hard to find in most modern CRM solutions.
Act! Key Features
Some other features in Act! that may interest CRM buyers include:
- Integrated Email Marketing: Create, send, and track email campaigns directly from the CRM platform.
- Opportunity Tracking: Monitor sales opportunities and manage deal stages within a centralized dashboard.
- Customizable Dashboards: Build personalized dashboards to visualize sales, marketing, and customer data.
- Calendar and Activity Management: Schedule meetings, set reminders, and track tasks for your team.
Act! Integrations
Integrations include Microsoft Office, Outlook, QuickBooks, Slack, Dropbox, and Evernote.
Pros and Cons
Pros:
- Offline access with desktop sync
- Strong Outlook and Office integration
- Highly customizable layouts and fields
Cons:
- Phone support costs extra for basics
- Frequent performance lags and crashes
Salesforce is a CRM software built for businesses that need advanced workflow automation and deep customization. It’s a strong fit for large teams or organizations with complex sales processes and multiple integrations. If you’re looking for a solution that can handle intricate automations and scale with your operations, Salesforce stands out from HubSpot and other CRM platforms.
Why Salesforce Is a Good HubSpot Alternative
What sets Salesforce apart as a HubSpot alternative is its advanced workflow automation capabilities. You can design complex, multi-step sales and service processes using Salesforce’s Flow Builder, which lets you automate tasks, approvals, and notifications across your organization. I appreciate how its automation tools support custom triggers and branching logic, making it easier to adapt to unique business requirements. For teams that need to orchestrate sophisticated workflows beyond what HubSpot offers, Salesforce delivers the flexibility and depth you’re looking for.
Salesforce Key Features
Some other Salesforce features that may interest CRM buyers include:
- Customizable Dashboards: Build real-time dashboards to visualize sales, marketing, and support data in ways that fit your team’s needs.
- Lead Scoring: Use built-in tools to automatically prioritize leads based on engagement and likelihood to convert.
- Mobile App: Access and update CRM data on the go with Salesforce’s dedicated mobile application for iOS and Android.
- AppExchange Marketplace: Extend your CRM with thousands of third-party apps and integrations available through Salesforce’s AppExchange.
Salesforce Integrations
Integrations include Slack, Mailchimp, Google Workspace, Microsoft Outlook, Evernote, and HubSpot.
Pros and Cons
Pros:
- Top-tier reporting and visual analytics
- Scales from tiny teams to global firms
- Powerful AI for lead scoring and sales
Cons:
- Support is often slow or ticket-based
- Cluttered UI can slow down daily tasks
Freshworks is designed for teams that want a CRM platform with a clean, intuitive interface. It’s a strong fit for sales and support teams that need to onboard quickly and manage customer relationships without a steep learning curve. Unlike HubSpot, Freshworks puts a clear focus on usability, making it easier for users to navigate features and keep daily tasks organized.
Why Freshworks Is a Good HubSpot Alternative
If you’re looking for a CRM that prioritizes a straightforward, user-friendly experience, Freshworks is worth considering. I picked Freshworks because its dashboard design, drag-and-drop deal management, and guided setup make it easy for teams to get started and stay organized. The platform’s visual sales pipeline and contextual customer data panels help users focus on the right leads and actions without getting lost in cluttered menus. For businesses that want a CRM with a clear, approachable interface, Freshworks offers a refreshing alternative to more complex platforms like HubSpot.
Freshworks Key Features
Some other features in Freshworks that may appeal to CRM buyers include:
- AI-Powered Lead Scoring: Automatically prioritize leads based on engagement and likelihood to convert.
- Built-In Phone and Email Integration: Make calls and send emails directly from the CRM platform.
- Workflow Automation: Set up rules to automate repetitive sales and support tasks.
- Customizable Reports and Dashboards: Create tailored views and analytics to track team and individual performance.
Freshworks Integrations
Integrations include Mailchimp, Slack, Google Workspace, Freshsales, Microsoft Outlook, Zoho CRM, Salesforce, and HubSpot.
Pros and Cons
Pros:
- Free version for up to three users
- Built-in phone and email in one screen
- Freddy AI scores leads and predicts wins
Cons:
- Custom reporting takes time to master
- Big price jump from Growth to Pro plan
Retailers and ecommerce teams looking to unify customer conversations across every channel may want to consider Zendesk. This platform is designed for businesses that need to manage support requests from email, chat, social, phone, and more—all in one place. Unlike HubSpot, Zendesk specializes in omnichannel support, helping your team deliver consistent service no matter where customers reach out.
Why Zendesk Is a Good HubSpot Alternative
If your business needs to manage customer support across multiple channels, Zendesk is built specifically for that purpose. I picked Zendesk because it brings together email, live chat, social media, and phone support into a single workspace, making it easier for teams to track and resolve issues no matter where customers reach out. The platform also offers unified ticketing and automated routing, so you can prioritize and assign requests efficiently. For organizations focused on delivering consistent, high-quality support across every touchpoint, Zendesk offers capabilities that go beyond what most CRM platforms provide.
Zendesk Key Features
Some other features in Zendesk that may interest CRM buyers include:
- Customizable Help Center: Build a branded self-service portal with FAQs and knowledge base articles.
- AI-Powered Chatbots: Automate responses and handle common customer questions using built-in AI tools.
- Customer Satisfaction Surveys: Collect feedback directly after support interactions to monitor service quality.
- Role-Based Access Controls: Set permissions and manage access for different team members within the platform.
Zendesk Integrations
Integrations include Microsoft Teams, ActiveCampaign, Slack, Mailchimp, HubSpot, Salesforce, and Shopify.
Pros and Cons
Pros:
- Easy to set up for small sales teams
- Smart lists for lead and deal tracking
- Robust mobile app for sales on the go
Cons:
- Limited email marketing automation capabilities
- Higher cost compared to simple CRM tools
Sales-focused teams looking for a CRM with a highly visual approach to deal management will find Pipedrive appealing. The platform is built around customizable pipelines that make it easy to track, update, and prioritize deals at every stage. Unlike HubSpot, Pipedrive puts pipeline visibility and hands-on control at the center of the user experience.
Why Pipedrive Is a Good HubSpot Alternative
For teams that want a CRM centered on visual deal tracking, Pipedrive offers a clear advantage. I picked Pipedrive because its drag-and-drop sales pipelines let users see every deal’s status at a glance and quickly update progress. The platform’s customizable pipeline stages and color-coded deal indicators help sales teams focus on the right opportunities and avoid bottlenecks. If you need a CRM that puts pipeline management front and center, Pipedrive is a strong alternative to HubSpot.
Pipedrive Key Features
Some other features in Pipedrive that may interest CRM buyers include:
- Email Sync and Tracking: Connect your email account to send, receive, and track emails directly within the CRM.
- Activity Reminders: Set up reminders for calls, meetings, and follow-ups to keep deals moving forward.
- Sales Reporting and Forecasting: Access detailed reports and sales forecasts to monitor team performance and pipeline health.
- Marketplace Integrations: Connect with a wide range of third-party apps for marketing, support, and productivity.
Pipedrive Integrations
Integrations include Mailchimp, Trello, Google Workspace, Microsoft Outlook, Slack, Zapier, QuickBooks, Xero, Asana, and HubSpot.
Pros and Cons
Pros:
- Top-tier syncing for email and calendar
- Great mobile app for sales on the go
- Smart automation for repetitive tasks
Cons:
- Limited support for post-sale support
- Marketing tools cost extra as add-ons
Teams looking for a CRM that doubles as a full-featured communication hub may want to consider Bitrix24. This platform combines CRM tools with built-in chat, video calls, and project management, making it a fit for businesses that prioritize internal collaboration alongside customer management. Unlike HubSpot, Bitrix24 puts real-time team communication and task coordination at the center of its CRM experience.
Why Bitrix24 Is a Good HubSpot Alternative
If your team needs a CRM that also supports daily communication, Bitrix24 is worth a close look. I picked Bitrix24 because it offers built-in chat, video conferencing, and group workspaces directly inside the CRM, so your team can collaborate without switching tools. The platform also includes shared calendars and document management, which help keep everyone aligned on client activities and internal projects. For businesses that want customer management and team communication in one place, Bitrix24 stands out as a practical HubSpot alternative.
Bitrix24 Key Features
Some other features in Bitrix24 that may interest CRM buyers include:
- Sales Funnel Visualization: Track leads and deals through customizable pipeline stages.
- Web Form Builder: Create and embed forms for lead capture on your website.
- Task and Project Management: Assign tasks, set deadlines, and monitor project progress within the platform.
- Contact Center Integration: Manage customer interactions across email, phone, social media, and live chat from one dashboard.
Bitrix24 Integrations
Integrations include Mailchimp, Slack, Google Workspace, Microsoft Outlook, and Shopify.
Pros and Cons
Pros:
- Built-in telephony and video calls
- Powerful project and task management
- Massive free plan with unlimited users
Cons:
- Frequent bugs and system performance lags
- Support responses can be very slow
If your team needs built-in telephony alongside CRM features, Agile CRM is worth a look. It’s designed for sales and support teams that want to manage calls, contacts, and deals from a single platform. Unlike HubSpot, Agile CRM offers native telephony tools that help you track, record, and automate calls without relying on third-party add-ons.
Why Agile CRM Is a Good HubSpot Alternative
Agile CRM stands out for teams that need integrated telephony features built directly into their CRM platform. You can make, receive, and log calls from within the system, eliminating the need for separate phone software or manual call tracking. I like that Agile CRM also supports call recording and automated call workflows, which help sales and support teams stay organized and responsive. If your business relies on phone communication as part of your customer management process, Agile CRM offers capabilities that HubSpot doesn’t natively provide.
Agile CRM Key Features
Some other Agile CRM features that may interest CRM buyers include:
- Marketing Automation: Set up email campaigns, web pop-ups, and autoresponders to nurture leads automatically.
- Contact Management: Store, segment, and manage all your customer data in one place.
- Deal Tracking: Visualize and update deal stages using a drag-and-drop sales pipeline.
- Appointment Scheduling: Allow customers to book meetings directly through integrated calendar tools.
Agile CRM Integrations
Integrations include Google Workspace, Outlook, Shopify, Facebook, and LinkedIn.
Pros and Cons
Pros:
- Built-in telephony and social tools
- Visual drag-and-drop automation builder
- Affordable entry-level pricing plans
Cons:
- Occasional bugs and performance lags
- Notoriously slow customer support
Altre alternative a HubSpot
Ecco alcune altre alternative a HubSpot che non sono entrate nella mia shortlist, ma che meritano comunque di essere prese in considerazione:
- Insightly
For project management integration
- monday CRM
For team collaboration tools
- Apptivo
For customizable app integrations
- Less Annoying CRM
For straightforward contact management
Criteri di selezione delle alternative a HubSpot
Nella selezione delle migliori alternative a HubSpot da includere in questo elenco, ho considerato le esigenze comuni e i principali problemi degli acquirenti relativi ai prodotti CRM (Customer Relationship Management), come l'ottimizzazione delle interazioni multicanale con i clienti e l'automazione delle vendite. Ho anche utilizzato il seguente schema per mantenere la mia valutazione strutturata ed equa:
Funzionalità principali (25% del punteggio totale)
Per essere incluse in questa lista, tutte le soluzioni dovevano soddisfare i seguenti casi d’uso comuni:
- Archiviare e organizzare le informazioni di contatto dei clienti
- Tracciare le opportunità di vendita e le fasi delle trattative
- Registrare e gestire le comunicazioni con i clienti
- Assegnare e monitorare compiti ai membri del team
- Generare report di base su vendite e attività
Funzionalità distintive aggiuntive (25% del punteggio totale)
Per restringere ulteriormente la scelta, ho valutato anche funzionalità uniche come:
- Strumenti di comunicazione integrati come chat o telefonia
- Automazione avanzata dei flussi di lavoro e trigger
- Punteggio dei lead o previsioni basate su intelligenza artificiale
- Dashboard e report personalizzabili
- Gestione integrata di progetti o attività
Usabilità (10% del punteggio totale)
Per valutare la facilità d’uso di ciascun sistema, ho considerato i seguenti aspetti:
- Navigazione semplice e intuitiva
- Interfaccia dal design pulito e moderno
- Organizzazione logica delle funzionalità e dei menu
- Minimo numero di clic per completare le attività comuni
- Prestazioni reattive su tutti i dispositivi
Onboarding (10% del punteggio totale)
Per valutare l’esperienza di onboarding di ciascuna piattaforma, ho considerato i seguenti aspetti:
- Disponibilità di tour guidati passo-passo del prodotto
- Accesso a video formativi e documentazione
- Template predefiniti per i flussi di lavoro più comuni
- Chatbot integrati nell’app o procedure guidate di configurazione
- Webinar di onboarding dal vivo o registrati
Assistenza clienti (10% del punteggio totale)
Per valutare i servizi di assistenza clienti di ogni fornitore software, ho considerato i seguenti aspetti:
- Molteplici canali di supporto come chat, email e telefono
- Disponibilità di assistenza 24/7 o con orari prolungati
- Accesso a una knowledge base ricercabile
- Rapidità e cortesia dello staff di supporto
- Forum della community o gruppi utenti
Rapporto qualità/prezzo (10% del punteggio totale)
Per valutare il rapporto qualità/prezzo di ciascuna piattaforma, ho preso in considerazione i seguenti fattori:
- Struttura dei prezzi trasparente e prevedibile
- Gamma di funzionalità incluse in ciascun livello tariffario
- Disponibilità di un piano gratuito o di una prova gratuita
- Flessibilità di ampliare o ridurre le funzionalità secondo le esigenze
- Nessun costo nascosto o addebito imprevisto
Recensioni clienti (10% del punteggio totale)
Per comprendere il grado di soddisfazione generale dei clienti, mi sono soffermato sui seguenti elementi quando ho letto le recensioni:
- Coerenza dei feedback positivi tra le varie piattaforme
- Lodi ricorrenti o critiche su funzionalità specifiche
- Segnalazioni di problemi di affidabilità o interruzioni del servizio
- Qualità del supporto e del servizio post-vendita
- Propensione degli utenti a raccomandare il prodotto
Perché cercare un'alternativa a HubSpot?
Sebbene HubSpot sia una buona scelta come piattaforma di Customer Relationship Management (CRM), esistono diverse ragioni per cui alcuni utenti scelgono soluzioni alternative. Potresti cercare un’alternativa a HubSpot perché…
- Hai bisogno di personalizzazioni più avanzate per i flussi di lavoro o i campi
- Il tuo team necessita di strumenti integrati per la gestione dei progetti o per la comunicazione
- Vuoi una soluzione a minor costo per un elevato numero di utenti
- La tua azienda opera in regioni dove il supporto di HubSpot è limitato
- Hai bisogno di integrazioni più profonde con software specifici del settore
Se ti riconosci in una di queste situazioni, sei nel posto giusto. Il mio elenco contiene diverse opzioni di piattaforme di Customer Relationship Management (CRM) più adatte a team che affrontano queste sfide con HubSpot e che sono alla ricerca di soluzioni alternative.
Caratteristiche principali di HubSpot
Ecco alcune delle funzionalità principali di HubSpot, utili per confrontarle con quelle offerte dalle soluzioni alternative:
- Gestione di contatti e lead
- Monitoraggio della pipeline di vendita e gestione delle trattative
- Automazione del marketing e campagne email
- Strumenti integrati di live chat e chatbot
- Dashboard e reportistica personalizzabili
- Monitoraggio attività e compiti per i team di vendita
- Integrazione con app e servizi più diffusi
- Knowledge base e ticketing per il supporto clienti
- Automazione dei flussi di lavoro per i processi di vendita e marketing
- App mobile per accesso in mobilità