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Square E-Commerce Bewertung: Vorteile, Nachteile, Funktionen und Preise

Square is a POS system built for small to mid-sized retail and food service businesses. It's designed for sellers who need to accept payments and manage sales without committing to expensive hardware or long-term contracts. I'd consider it over Clover if you want to get started without heavy upfront costs. Square's free plan and flexible hardware options lower the barrier to entry. The built-in ecommerce tools also give brick-and-mortar sellers a direct path to selling online.

Square Evaluation Summary

Square processes payments, tracks sales, and manages POS operations.
Customer Rating
4.7 /5
Pricing
  • From $35/month
  • Free plan available

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Square Overview

If you’re judging Square Ecommerce against other point-of-sale software, its clean interface, transparent pricing, and quick onboarding make it a top pick for small retailers, pop-ups, and food trucks. You’ll find the app easy to navigate, with built-in payment processing and inventory tools that work right out of the box. 

While it doesn’t offer the deep customization or advanced reporting some larger businesses might want, I’d choose Square Ecommerce for teams that value simplicity, fast setup, and reliable support over complex features or deep integrations.

Unsere Bewertungsmethodik

Wie Wir Tools Testen & Bewerten

Wir haben über Jahre hinweg unser System zur Softwarebewertung und -testung entwickelt, verfeinert und verbessert. Die Bewertungsmatrix ist darauf ausgelegt, die Feinheiten der Softwareauswahl und die Effektivität eines Tools einzufangen, wobei der Fokus auf entscheidende Aspekte des Auswahlprozesses liegt. Nachfolgend sehen Sie genau, wie unser Test- und Bewertungssystem anhand von sieben Kriterien funktioniert. Dies ermöglicht uns, eine unvoreingenommene Bewertung der Software basierend auf Kernfunktionen, besonderen Merkmalen, Benutzerfreundlichkeit, Einarbeitung, Kundensupport, Integrationen, Kundenrezensionen und Preis-Leistungs-Verhältnis anzubieten.

Kernfunktionen (25% der Gesamtnote)

Der Ausgangspunkt unserer Bewertung ist immer die Kernfunktionalität des Tools. Verfügt es über die grundlegenden Funktionen, die ein Nutzer erwarten würde? Sind wichtige Kernfunktionen eventuell nur in höherpreisigen Tarifen enthalten? Ein Tool sollte im Kern mindestens mit den Basisfunktionen der Wettbewerber mithalten können.

Besondere Funktionen (25% der Gesamtnote)

Anschließend bewerten wir außergewöhnliche Funktionen, die über die normalen Kernfunktionen vergleichbarer Tools hinausgehen. Ein hoher Score spiegelt spezialisierte oder einzigartige Funktionen wider, die das Produkt schneller, effizienter oder wertvoller für die Nutzer machen. Wir bewerten außerdem, wie einfach sich das Tool mit anderen Programmen, die typischerweise zum Technologie-Stack gehören, integrieren lässt, um dessen Funktionalität und Nutzwert zu erweitern. Tools mit zahlreichen nativen Integrationen, Drittanbieteranbindungen und API-Zugang für eigene Entwicklungen schneiden hier am besten ab.

Benutzerfreundlichkeit (10% der Gesamtnote)

Wir betrachten, wie schnell und einfach es ist, die Kernaufgaben mit dem Tool zu erledigen. Software, die gut gestaltet und intuitiv zu bedienen ist, mobile Apps bietet, Vorlagen zur Verfügung stellt und komplexe Aufgaben einfach erscheinen lässt, erzielt die besten Werte.

Einarbeitung (10% der Gesamtnote)

Wir wissen, wie wichtig die schnelle Einführung eines neuen Tools im Team ist. Daher evaluieren wir, wie einfach es mit minimalem Training ist, das Tool kennenzulernen. Wir ermitteln, wie schnell ein Teammitglied ohne Vorerfahrung startklar ist. Lösungen, die kaum oder gar keine Unterstützung benötigen, erhalten die höchste Punktzahl.

Kundensupport (10% der Gesamtnote)

Wir überprüfen, wie schnell und einfach man Hilfe per Telefon, Live-Chat oder Wissensdatenbank erhält. Tools und Anbieter, die Echtzeit-Support bieten, schneiden am besten ab; Chatbots liegen am unteren Ende.

Kundenrezensionen (10% der Gesamtnote)

Zusätzlich zu unseren eigenen Tests ziehen wir den Net-Promoter-Score bestehender und früherer Kunden heran. Wir überprüfen, wie wahrscheinlich sie das Tool erneut für die Kernfunktionen wählen würden. Ein hoher Score spiegelt einen hohen Net-Promoter-Score wider.

Preis-Leistungs-Verhältnis (10% der Gesamtnote)

Schließlich bewerten wir im Kontext aller anderen Kriterien den Durchschnittspreis von Einstiegsplänen im Verhältnis zu den Kernfunktionen und betrachten den Wert der übrigen Kriterien. Software, die mehr zu geringeren Kosten bietet, schneidet hier besser ab.

Core Features

Integrated Payments

Accepts credit cards, contactless payments, and mobile wallets directly through the POS app.

Inventory Management

Tracks stock levels in real time across in-store and online channels, helping prevent overselling.

Customer Directory

Stores customer profiles, purchase history, and loyalty points in one place for easy access.

Order Management

Lets you manage in-person, online, and pickup orders from a single dashboard.

Digital Receipts

Sends receipts via email or text, allowing customers to track purchases and returns easily.

Employee Management

Tracks staff hours, permissions, and sales performance within the POS system.

Ease of Use

Square Ecommerce is one of the most user-friendly point-of-sale systems I’ve tried, with a clean interface and intuitive workflows that make onboarding new staff fast. Users often mention how quickly they can set up hardware, process sales, and manage inventory without training. 

The mobile app and dashboard are straightforward, so even non-technical teams can handle daily operations and reporting with minimal hassle.

Integrations

Square integrates with Wix, WooCommerce, QuickBooks, Xero, Shippo, Jotform, Homebase, BigCommerce, Acuity Scheduling, and Mailchimp, among others.

Square also offers an API and connects with third-party integration tools for expanded functionality.

New Product Updates from Square

August 16 2026

Square Adds Fulfillment-Based Tax Rules for Online Orders

Square Dashboard tax rules now support Pickup, Delivery, and Dine-in as fulfillment conditions for orders placed through Square Online and other ordering channels. Sellers can configure different tax treatment based on how customers receive their orders. Highlights include:

  • Fulfillment Conditions: Adds Pickup, Delivery, and Dine-in options to tax rules.
  • Tax Exemptions: Lets sellers exempt eligible orders based on fulfillment method.
  • Tax Reductions: Supports reduced tax treatment for qualifying order types.
  • Online Order Support: Applies fulfillment-based rules across Square Online and ordering channels.
  • Tax Control: Helps sellers configure taxes more accurately for different order types.

Visit Square’s official site for more details.

August 16 2026

Square Adds Scheduled Bulk Price Updates

Square Plus sellers can now schedule price changes for multiple catalog items directly from Square Dashboard. Once configured, the new prices apply automatically at the selected time without requiring sellers to log in and make the changes manually. Highlights include:

  • Scheduled Price Changes: Lets sellers choose when new catalog prices take effect.
  • Bulk Updates: Supports updating multiple items at once.
  • Automatic Activation: Applies pricing changes automatically at the scheduled date and time.
  • Promotion Planning: Helps sellers prepare seasonal or promotional pricing in advance.
  • Cost Adjustments: Makes it easier to schedule supplier-driven price changes.

Visit Square’s official site for more details.

August 16 2026

Square Improves Inventory Counts and Low-Stock Alerts

Square Inventory Plus sellers can now switch between units, cases, and other configured measurements directly during full or cycle counts. Square also sends low-stock alert emails 90 minutes after each location closes, giving sellers inventory updates based on a full day of sales. Highlights include:

  • Flexible Unit Switching: Lets sellers change measurement units without leaving the inventory count screen.
  • Mixed Packaging Support: Supports counts in individual units, cases, and other configured measurements.
  • Location-Based Alerts: Sends low-stock emails based on each location’s closing time.
  • End-of-Day Timing: Delivers alerts 90 minutes after closing so counts reflect the full sales day.
  • Inventory Accuracy: Reduces manual conversions and helps sellers manage stock across multiple locations.

Visit Square’s official site for more details.

July 21 2026

Square Improves Restaurant Service With Gratuity, Table, and Cart Updates

Square expanded its restaurant tools across payments and Point of Sale to simplify table service and order management. Staff can now calculate auto-gratuity on the pre-discount subtotal, merge tables during service, and view cart updates in real time while configuring items. Highlights include:

  • Pre-Discount Auto-Gratuity: Calculate auto-gratuity using the original subtotal before discounts are applied, with support for multiple gratuity rates.
  • Table Merging: Combine multiple tables into a single group that shares one check and moves together on the floor plan.
  • Real-Time Cart Preview: View price, modifier, and quantity changes as items are configured, without leaving the item details screen.

Visit Square’s official site for more details.

July 21 2026

Square Adds KDS Sorting, Courier Selection, and Inventory Price Editing

Square expanded its operational tools across Kitchen Display System, online ordering, and inventory management. Sellers can now group ticket items by category, choose an on-demand delivery courier for each location, and edit prices or margins as stock is received. Highlights include:

  • KDS Category Grouping: Organize ticket items by reporting category so kitchen teams can scan orders faster.
  • Courier Selection by Location: Choose DoorDash or Best Available, powered by Nash, for each location’s ordering profile.
  • Inline Price and Margin Editing: Update item prices or margins directly from the inventory receive screen and stock overview details.

Visit Square’s official site for more details.

July 21 2026

Square Adds Nested Modifiers for Multi-Step Item Customization

Square now lets sellers attach a modifier set to a specific modifier choice, creating a more guided item customization process. Staff and customers only see the options relevant to their previous selection, making complex orders easier to configure and maintain. Highlights include:

  • Nested Modifier Flows: Build conditional item customization paths up to three levels deep.
  • Contextual Follow-Up Options: Show additional choices only when a related modifier is selected.
  • Cleaner Menu Setup: Reduce duplicated modifier sets and avoid placing every possible option in one flat list.

Visit Square’s official site for more details.

July 5 2026

Square POS Lets Servers Start Tables with Guest Count Only

Square Point of Sale now makes it faster to manage seating by allowing staff to open and save a table with just a guest count. This helps your floor plan reflect real-time occupancy immediately after guests are seated, improving visibility and coordination during service. Highlights include:

  • Guest Count-Only Table Creation: Start and save a table using only the number of guests.
  • Real-Time Table Status: Mark tables as occupied immediately after seating guests.
  • Improved Floor Plan Accuracy: Give hosts and staff better visibility into table availability throughout service.

Visit Square's official site for more details.

July 5 2026

Square Adds Custom Inventory Adjustment Reasons and Scheduled Item Countsy: Custom Reasons and Scheduled Counts

Square now lets sellers create custom reasons for inventory adjustments and schedule future inventory counts with optional recurring updates. Together, these features improve inventory tracking and reduce manual stock management. Highlights include:

  • Custom Inventory Adjustment Reasons: Create custom reasons such as shrinkage, damage, or theft to better categorize inventory changes.
  • Scheduled Inventory Counts: Schedule future available item counts with optional daily or weekly repeats for limited-quantity products.
  • Improved Inventory Accuracy: Automate stock updates and gain better visibility into inventory trends and losses.

Visit Square's official site for more details.

June 21 2026

Square Adds Negative-Priced Modifiers and Automated Tax Withholding

Square has added negative-priced modifiers and automated sales tax withholding to simplify checkout and financial management tasks. These updates help sellers reduce manual adjustments and automate how sales tax funds are organized. Highlights include:

  • Negative-Priced Modifiers: Apply automatic item deductions at checkout when customers remove or downgrade selected options.
  • Automated Sales Tax Withholding: Automatically set aside sales tax funds from card sales into a dedicated Square Savings folder.

Visit Square’s official site for more details.

June 21 2026

Square Adds Multi-Location Price Overrides and Item Grid Syncing

Square now lets you bulk-apply price overrides and sync item grids to simplify multi-location item management and reduce repetitive setup work. These updates help sellers update prices and maintain consistent checkout experiences across different locations. Highlights include:

  • Bulk Price Overrides: Set different item prices across multiple locations in one action without editing each location individually.
  • Item Grid Syncing: Sync Square Point of Sale item grid layouts across locations without manually rebuilding them.

Visit Square’s official site for more details.

Square Specs

  • 2-Factor Authentication
  • API
  • Barcode Scanning
  • BitCoin
  • Budgeting
  • Contact Management
  • Custom Reports
  • Customer Management
  • Customer Rewards
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Fraud Detection
  • Inventory Tracking
  • Multi-Currency
  • Multi-User
  • Notifications
  • Offline Access
  • Order Management
  • Payment Processor
  • PayPal
  • Stripe
  • Supplier Management
  • Tax Management
  • Third-Party Plugins/Add-Ons
  • Workflow Management

Square FAQs

Sean Flannigan
By Sean Flannigan

Sean ist leitender Redakteur bei The Retail Exec. Er ist seit Jahren mit der Einzelhandelsbranche vertraut, vom Lagermanagement und internationalen Versand bis hin zu Webentwicklung und E-Commerce-Marketing. Als leidenschaftlicher (und tatsächlicher) Autor bringt er eine große Begeisterung für gutes Schreiben und Storytelling in große und kleine Einzelhandelsthemen ein.