As 10 melhores plataformas de comércio eletrónico B2B para 2026

As melhores plataformas de comércio eletrónico B2B, analisadas

1. 

   1

   SimplyDepo

   Best for distributor sales operations

   • Free trial available
   • From $69/rep/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you're looking for a B2B eCommerce platform that can streamline your distribution and retail execution, SimplyDepo offers tailored solutions that may align perfectly with your needs. It's particularly beneficial for startups and growing businesses aiming to scale their operations, providing comprehensive tools for sales management, CRM, and order processing. Whether you're a brand, distributor, or merchandiser, SimplyDepo is designed to help you enhance efficiency and improve customer relationships.

   Why I Picked SimplyDepo

   I picked SimplyDepo for its ability to seamlessly integrate sales management and CRM functionalities within a single platform, making it a strong candidate for B2B eCommerce solutions. The platform's B2B order management feature allows you to manage orders efficiently, reducing processing times and improving operational efficiency. Additionally, its route planning tool is crucial for optimizing delivery schedules, which can significantly enhance customer satisfaction. By focusing on these specific features, SimplyDepo addresses the core needs of businesses looking to streamline their sales processes.

   SimplyDepo Key Features

   In addition to its standout sales management and CRM capabilities, I also found these features noteworthy:

   • Field Sales: This feature allows your sales team to capture orders directly from the field, ensuring real-time updates and reducing manual entry errors.
   • Distribution Management: It helps you oversee and streamline the entire distribution process, from inventory management to delivery.
   • Retail Execution: This tool ensures that your products are effectively displayed and promoted in retail environments, optimizing shelf placement and promotions.
   • Customer Success Stories: SimplyDepo provides access to real-world testimonials that highlight the platform's impact on efficiency and revenue growth.

   SimplyDepo Integrations

   Native integrations are not currently listed by SimplyDepo.

   Pros and Cons

   Pros:

   • Route planning improves delivery efficiency
   • Strong field sales mobile tools
   • All-in-one sales and distribution

   Cons:

   • Pricing not publicly available
   • No listed native integrations
   Learn more about SimplyDepo:

   • Check out SimplyDepo on their website
2. 

   2

   Rierino

   Best headless platform for complex B2B orchestration

   • Free demo available
   • From $540/month

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   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Rierino helps manufacturers and distributors tame B2B complexity—contract pricing, quotes, approvals—without giving up speed.

   It’s built for teams managing messy catalogs and account hierarchies who need low-code control over data, pricing, and checkout orchestration across portals and channels.

   Why I Picked Rierino

   I picked Rierino because you can handle contract terms and customer-specific pricing through negotiated catalogs and multi-level RBAC, so buyers see the right price every time.

   You accelerate change requests—like a new approval rule or pricing exception—through no/low-code saga flows instead of full rebuilds. Your team reduces quoting back-and-forth with built-in quote-to-order workflows and printable proposals tied to real pricing data.

   You keep data consistent across channels using a central PIM and API mapping, which cuts duplicate work when specs or packs change.

   And you keep governance tight with audit logging and environment isolation, so experiments don’t spill into production.

   Rierino Key Features

   In addition to the orchestration and pricing tools above, these are practical features B2B teams actually use.

   • Co-Browsing and Impersonation: Guide buyers live or place orders on their behalf with proper permissions.
   • Audit Logging & Deployment Controls: Track every change and promote safely across dev, stage, and prod.
   • Bulk Reorder & Returns Management: Support contract buyers with quick reordering and ERP-aware returns.
   • OpenAPI Auto-Docs: Generate live API documentation from your configured flows to speed integrations.

   Rierino Integrations

   Integrations include SAP ERP, Stripe, Trustpilot, Redis, Elasticsearch, MongoDB, Kafka, PostgreSQL, OpenAI, and Amazon Bedrock.

   Pros and Cons

   Pros:

   • Multi-basket, role-based checkout fits complex account hierarchies.
   • Negotiated catalogs and contract pricing reflect real-world B2B terms.
   • Low-code saga flows speed updates to rules and processes.

   Cons:

   • Successful rollout requires upfront data modeling and governance.
   • Smaller published app ecosystem than legacy enterprise suites.
   Learn more about Rierino:

   • Check out Rierino on their website
3. 

   3

   Shopify

   Best all-purpose ecommerce with strong app ecosystem

   • 3-day free trial + free demo available
   • From $29/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Shopify Plus gives midsize and enterprise wholesalers a single place to run DTC and B2B—without duct-taping plugins for core wholesale needs.

   You can create company-specific catalogs and pricing, offer net terms at checkout, and restrict access for reps or buyers, which is ideal if you manage negotiated contracts or dealer networks.

   Why I Picked Shopify Plus

   I picked Shopify Plus because you can unify B2B and DTC in one admin, so your ops team stops double-maintaining products—B2B on Shopify lets you publish company-specific catalogs and price lists from the same backend.

   You get fewer manual invoices because buyers can check out on net terms using native payment terms at checkout. Merchants with complex account structures benefit from company profiles and buyer roles, which let you assign permissions, PO numbers, and default payment/shipping rules per location.

   Your merchandising team can handle big orders efficiently with quick order lists and quantity rules, reducing back-and-forth for reorders.

   And when finance needs clean records, requisition lists and draft orders capture approvals before payment hits your ledger.

   Shopify Plus Key Features

   These additions round out the wholesale toolkit without third-party workarounds.

   • Company Profiles and Roles: Model accounts with locations, buyer permissions, PO numbers, and default terms.
   • Payment Terms at Checkout: Offer net terms, due dates, and pay-later flows directly in online checkout.
   • Company-Specific Catalogs: Publish tailored product/price lists per company or location for contract pricing.
   • Quick Order Lists: Let buyers add frequent SKUs in bulk, speeding up large reorders from one screen.

   Shopify Plus Integrations

   Integrations include Shopify POS, Shop Pay, Shopify Flow, Shopify Markets, Shopify Functions, Shopify Tax, Shopify Audiences, Shopify Subscriptions, ShopifyQL Notebooks, and Shopify Launchpad.

   Pros and Cons

   Pros:

   • Quick order lists accelerate repeat and bulk purchasing flows.
   • Buyer roles and location rules reduce approval and ordering errors.
   • Native B2B on Plus—catalogs, pricing, and terms in one admin.

   Cons:

   • Transaction fees apply if not using Shopify Payments in supported regions.
   • Advanced ERP syncs and EDI usually require third-party apps.
   Learn more about Shopify:

   • Check out Shopify on their website
   • Read my in-depth review of Shopify
   • Explore best alternatives to Shopify
4. 

   4

   LifeRay

   Best for B2B self-service portals on a DXP

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Liferay helps you build B2B self-service portals where customers can log in, see their own catalogs and pricing, place orders, and pull documentation—without pinging your team.

   It’s best for industrial and enterprise orgs that need multi-level account hierarchies, content + commerce in one place, and strict governance across regions.

   Why I Picked Liferay

   I picked Liferay because it pairs real B2B control with a DXP—your customers can shop, open tickets, and access docs from a single portal through integrated content and commerce.

   You get customer-specific pricing through rules-driven catalogs and contracts, so each account sees the right items and terms.

   Your admins can mirror complex org charts with nested accounts and delegated roles, giving buyers approvals and spending limits that match how they actually work.

   Localization and workflow tooling keep global catalogs, translations, and releases consistent, so regional teams don’t go rogue. If you already run enterprise systems, Liferay’s out-of-the-box connectors and identity options make it fit into the stack you’ve got.

   Liferay Key Features

   Beyond the portal fundamentals, here are practical B2B tools your team will actually use.

   • Delegated Account Administration: Let customers manage users, roles, and spending limits inside their own company structure.
   • Contract And Price Lists: Attach contract terms, quantity breaks, and account-specific price lists to control what each buyer sees.
   • Order Templates And Reorder Lists: Save frequent baskets and replenish fast for repeat, contract-driven purchasing.
   • Role-Based Permissions: Lock down catalogs, content, and workflows by role, site, or region to meet compliance needs.

   Liferay Integrations

   Integrations include Salesforce, SAP, LDAP/Active Directory, SAML SSO, OpenID Connect, Elasticsearch.

   Pros and Cons

   Pros:

   • Supports complex org hierarchies, contract catalogs, and approvals.
   • Combines content, service, and commerce in one customer portal.
   • Strong localization, workflow, and governance for multi-region teams.

   Cons:

   • Implementation can be complex for teams new to DXPs.
   • Smaller third-party app ecosystem than mainstream commerce clouds.
   Learn more about LifeRay:

   • Check out LifeRay on their website
5. 

   5

   BigCommerce

   Best for built-in B2B and headless flexibility

   • 15-day free trial
   • From $39/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For mid-market teams selling into complex accounts, BigCommerce gives you native B2B controls—company logins, quotes, invoice payments, and customer-specific pricing—without duct-taping plugins together.

   It’s best for wholesalers and manufacturers who want B2B depth today and the option to go headless or multi-storefront later.

   Why I Picked BigCommerce

   I picked BigCommerce because you can run true B2B self-service—your buyers manage users, reorders, and invoices—through Company accounts and a Buyer Portal.

   Your contract pricing is enforceable across sites using Price lists tied to customer groups and storefronts, so reps don’t babysit spreadsheets. Sales can reduce back-and-forth by issuing quotes with negotiated rates and approvals, then converting to orders in one click.

   If you operate multiple brands or regions, Multi-Storefront lets you centralize catalog and operations while enabling B2B features per storefront.

   And if your team wants more control later, headless APIs let you keep the B2B plumbing while swapping the frontend.

   BigCommerce Key Features

   In addition to those B2B controls, here are a few practical features your team will actually use.

   • Invoice Portal & Purchase Orders: Let approved buyers pay invoices and place PO-based orders with preconfigured terms.
   • Shared Shopping Lists & Quick Order: Buyers build lists, paste SKUs, and reorder from history to speed replenishment.
   • Real-Time Carrier Rates: Show live UPS, USPS, and FedEx quotes at checkout for accurate landed costs.
   • Digital Wallets & Accelerated Checkout: Offer Apple Pay, Amazon Pay, and Link/Fastlane options to cut checkout friction.

   BigCommerce Integrations

   Integrations include Avalara, Stripe, PayPal, Authorize.Net, Amazon Pay, Apple Pay, Google Pay, UPS, USPS, and FedEx.

   Pros and Cons

   Pros:

   • Multi-storefront lets you run segmented B2B sites centrally.
   • Variant-level price lists tied to storefronts and customer groups.
   • Built-in company accounts, quotes, and invoice payments for B2B.

   Cons:

   • B2B Edition adds cost for very small teams.
   • Theme/design flexibility trails site-builder competitors.
   Learn more about BigCommerce:

   • Check out BigCommerce on their website
   • Read my in-depth review of BigCommerce
6. 

   6

   Wix

   Best for gated catalogs and member pricing

   • Free plan + 14-day free trial + free demo available
   • From $17.77/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For small and midsize wholesalers who want to launch fast, Wix gives you gated catalogs, member pricing, and multichannel selling without begging IT for time.

   You can hide wholesale price lists behind logins, sync products to Amazon/eBay/Facebook/Pinterest, and track conversions with GA4 and Meta Pixel—solid for teams spinning up a first B2B portal.

   Why I Picked Wix

   I picked Wix because you can gate pricing for approved buyers using Members Area and pricing plan permissions—so only logged-in customers see wholesale rates.

   You also get real multichannel reach by syncing products to Amazon, eBay, Facebook, and Pinterest directly from your dashboard. Attribution isn’t guesswork, since GA4 and Meta Pixel+CAPI plug in for purchase and add-to-cart events.

   Accounting handoff is covered via the QuickBooks Online connector, pushing orders, taxes, and customers into your books. If you outgrow the basics, B2B add-ons like SparkLayer layer in quick order lists and customer-specific price grids.

   Wix Key Features

   Here’s what complements those B2B essentials day-to-day.

   • Automated Sales Tax: Calculate and apply taxes at checkout across supported regions.
   • Custom Shipping Rules: Set carrier methods, rate tables, and location-based restrictions for wholesale orders.
   • Abandoned Cart Recovery: Capture lost revenue with automatic follow-ups and coupons for signed-in buyers.
   • Manual Orders & Quotes: Create orders from the back office for phone or rep-assisted sales.

   Wix Integrations

   Integrations include Google Analytics 4, Meta Pixel & Conversions API, Google Ads, Pinterest, Amazon, eBay, Mailchimp, HubSpot, QuickBooks Online, and YouTube Shopping.

   Pros and Cons

   Pros:

   • GA4 and Meta Pixel+CAPI give reliable purchase attribution.
   • Multichannel sync covers Amazon, eBay, Facebook, and Pinterest.
   • Members-only gating enables customer-specific wholesale pricing and access.

   Cons:

   • Marketplace connections often rely on paid third-party apps.
   • Advanced B2B workflows need SparkLayer or other add-ons.
   Learn more about Wix:

   • Check out Wix on their website
   • Explore best alternatives to Wix
7. 

   7

   Episerver

   Best ecommerce platform for personalization features

   • Free demo
   • Pricing upon request

   Visit Website

   Customer Rating:4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Optimizely (formerly Episerver) is built for manufacturers and distributors that live and die by contract pricing, customer-specific catalogs, and approvals.

   You get experimentation baked into commerce and CMS, so your team can test search, promos, and layouts on real B2B buyers—not guesses.

   Why I Picked Optimizely

   I picked Optimizely because you can personalize and test the full buying journey—your team runs A/B tests on product pages and navigation, then ties winners to rules-driven pricing and content targeting.

   For complex accounts, you can serve negotiated catalogs and branch-level inventory using built-in account hierarchies and customer segments. Sales ops gets quoting and order-on-behalf tools, so reps can move orders without jumping into the ERP.

   Procurement teams aren’t left out either—you can support PunchOut, approvals, and payment terms inside the checkout.

   The kicker is the connector ecosystem, which reduces custom plumbing when you sync customers, pricing, tax, and orders with your back office.

   Optimizely Key Features

   In addition to testing and account-specific pricing, here are a few B2B-ready tools you’ll actually use.

   • Quoting and Approvals: Generate quotes, capture approvals, and convert to orders without leaving the storefront.
   • Sales Rep Tools: Masquerade as customers, place orders on behalf, and manage account lists for key buyers.
   • Branch Inventory Visibility: Show availability by warehouse or location to route orders accurately.
   • PunchOut Support: Connect buyer procurement systems via cXML to keep enterprise purchasing compliant.

   Optimizely Integrations

   Integrations include Microsoft Dynamics 365, Acumatica, Infor CSD, Infor SX.e, Epicor Prophet 21, IFS Aurena (Cloud), Avalara, Vertex, CyberSource, and cXML PunchOut.

   Pros and Cons

   Pros:

   • Account hierarchies support catalogs, terms, and branch-level inventory.
   • Native ERP connectors speed up customer, price, and order sync.
   • A/B tests connect to pricing and content rules, proving revenue impact.

   Cons:

   • Implementation needs strong dev resources and clear data governance.
   • Pricing is custom—total cost can be higher for lighter needs.
   Learn more about Episerver:

   • Check out Episerver on their website
8. 

   8

   OroCommerce

   Best open-source B2B suite for wholesalers

   • Free demo
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For wholesalers and distributors with complex pricing and approval flows, OroCommerce lets you handle RFQs, quotes, and multi-list pricing without duct-taped plugins.

   It’s best for mid-market and enterprise teams that need account-based buying, negotiated terms, and tight ERP/CRM connections—plus the option to self-host.

   Why I Picked OroCommerce

   I picked OroCommerce because your team can run true B2B motions—RFQ→quote→order—directly in the storefront, backed by role-based approvals and account hierarchies.

   You can model customer-specific terms through combined price lists, shopping lists, and contract pricing, so negotiated deals actually reflect in checkout. The built-in CRM gives sales and service one view of buyers, which pays off during long sales cycles and reorders.

   Shipping and payment methods plug into quotes and orders, so you can price, fulfill, and take payment in one place. If you have an ERP, pre-built connectors and data sync options help you keep inventory, prices, and customers in lockstep.

   OroCommerce Key Features

   In addition to the B2B quoting and pricing depth, here are useful tools for day-to-day operations.

   • Corporate Accounts & Permissions: Set org hierarchies, buyers, and approvers with granular roles.
   • Combined Price Lists: Build customer-, group-, or website-specific price logic with scheduling and overrides.
   • Multiple Shopping Lists: Let buyers assemble, save, and submit lists for quoting or quick reorders.
   • Workflow Engine: Configure approvals and order states to match your procurement and sales processes.

   OroCommerce Integrations

   Integrations include PayPal, UPS, FedEx, Zendesk, Mailchimp, SAP ERP, Microsoft Dynamics 365 Business Central, Oracle JD Edwards, Epicor Prophet 21, and Sage.

   Pros and Cons

   Pros:

   • Combined price lists handle complex, customer-specific terms.
   • Native CRM unifies sales, service, and commerce data.
   • Strong fit for wholesalers/distributors managing complex terms.

   Cons:

   • Admin configuration can be complex for price lists and roles.
   • Smaller ready-made theme library; expect custom storefront work.
   Learn more about OroCommerce:

   • Check out OroCommerce on their website
9. 

   9

   Salesforce B2B Commerce

   Best for CRM-native B2B commerce

   • Free demo
   • Pricing upon request

   Visit Website

   

   For manufacturers, distributors, and wholesalers with negotiated terms and complex account structures, Salesforce B2B Commerce gives your buyers a self-service portal that actually mirrors how you sell.

   You get CRM-native catalogs, pricing, and order flows that handle large carts, approvals, and repeat purchases without breaking your data model.

   Why I Picked Salesforce B2B Commerce

   I picked Salesforce B2B Commerce because you can run ecommerce on the same records your sales and service teams use—accounts, contacts, price books, and contracts—so nothing gets lost in translation.

   Your buyers place big, repeat orders through quick-order grids and reorder templates, while your terms hold up thanks to entitlements and contract pricing. Multi-address shipping and flexible payments fit common B2B workflows, especially when orders split across sites or ship-to locations.

   Order activity syncs into Sales Cloud and Service Cloud, giving you pipeline-to-cash visibility and fewer swivel-chair handoffs.

   Salesforce B2B Commerce Key Features

   Here are practical capabilities that support real B2B buying behavior.

   • Account Hierarchies & Approvals: set roles, budgets, and order approvals that reflect your customer org chart.
   • Requisition Lists & Saved Carts: let buyers build lists and convert them to orders in a click.
   • Multi-Site & Localization: run multiple storefronts with the right currencies, languages, and tax rules.
   • AI Product Recommendations: surface relevant add-ons and substitutes using Salesforce Einstein.

   Salesforce B2B Commerce Integrations

   Integrations include Salesforce Sales Cloud, Service Cloud, CPQ, Order Management, Marketing Cloud, MuleSoft, Stripe, PayPal, Adyen, and Avalara.

   Pros and Cons

   Pros:

   • Reorder templates and quick-order simplify repeat B2B purchasing.
   • Contract price books and entitlements enforce negotiated terms accurately.
   • Tight CRM, CPQ, and service data reduce manual rekeying.

   Cons:

   • Higher licensing and implementation costs than mid-market B2B carts.
   • Requires Salesforce administration skills; most teams need a partner.
   Learn more about Salesforce B2B Commerce:

   • Check out Salesforce B2B Commerce on their website
10. 

    10

    B2B Wave

    Best for fast wholesale portal rollout

    • 14-day free trial
    • From $350/month

    Visit Website

    

    For wholesalers and manufacturers who need a customer portal up fast, B2B Wave gives you the essentials—customer-specific catalogs and pricing, easy reorders, and built-in quotes—without hiring a dev team.

    It’s best for small to midsize teams that want predictable admin work, unlimited orders, and accounting handoff out of the box.

    Why I Picked B2B Wave

    I picked B2B Wave because you can launch quickly and keep control—import products and customers with templates, then invite buyers to self-serve in minutes.

    You get precise customer pricing through price lists and product visibility rules, so negotiated rates and assortments show up correctly for each account. Order accuracy improves with inventory statuses and optional backorders, and buyers can one-click reorder from order history.

    Your team saves reconciliation time with native QuickBooks Online and Xero sync, and you can take payments online via Stripe or PayPal. If you already run DTC on Shopify, the connector helps keep catalogs aligned while separating your wholesale flow.

    B2B Wave Key Features

    In addition to the launch speed and pricing controls, here are a few practical tools your team will actually use.

    • PDF Catalogs: Generate brandable PDFs—general or customer-specific—for buyers who still need a printable line sheet.
    • Quote Management: Let buyers request quotes, send PDF quotes back, and convert to orders when approved.
    • Sales Rep App: Give reps a mobile app for on-the-go order entry, reorders, and account lookup.
    • Supplier Portal: Allow suppliers to upload products for approval, track activity, and manage stock where you need it.

    B2B Wave Integrations

    Integrations include QuickBooks Online, Xero, Shopify, Stripe, PayPal, Authorize.Net, Mailchimp, ShipStation, Avalara, and Zoho CRM.

    Pros and Cons

    Pros:

    • QuickBooks/Xero sync reduces manual accounting work.
    • Customer-specific price lists and product visibility rules.
    • Unlimited customers, orders, and quotes on standard plans.

    Cons:

    • Theme and page design options are basic versus full CMS platforms.
    • Standard plan limits (e.g., SKUs, users) may require paid add-ons.
    Learn more about B2B Wave:

    • Check out B2B Wave on their website