10 Mejores Plataformas de Compras en Vivo para Impulsar Ventas en 2026

Sprii offers a dynamic solution for businesses aiming to elevate their e-commerce strategy through live shopping. With its ability to integrate live events across multiple platforms, Sprii is particularly appealing to companies in fashion, health, beauty, and electronics industries looking to boost engagement and sales. By providing interactive experiences, Sprii addresses the challenge of connecting with customers in real-time, enhancing both user engagement and conversion rates.

Why I Picked Sprii

I picked Sprii for its unique ability to facilitate multichannel streaming, allowing you to broadcast live shopping events simultaneously across platforms like Facebook and Instagram. This feature is complemented by its real-time interaction capabilities, enabling your team to engage with customers through live chat and product spotlights. Additionally, Sprii's advanced analytics provide insights into performance metrics, helping you refine your strategy and maximize sales.

Sprii Key Features

In addition to its multichannel streaming and real-time interaction, Sprii offers several other features that enhance its live shopping experience:

• Branded Video Graphics: Enhance your live streams with custom graphics to maintain brand consistency and captivate your audience.
• Auto-Reminders: Send automatic notifications to remind your audience about upcoming live shopping events and boost attendance.
• Abandoned Cart Notifications: Re-engage potential customers by reminding them of items left in their cart, encouraging purchase completion.
• Gamification Elements: Increase viewer engagement by incorporating interactive elements like quizzes and polls during your live events.

Sprii Integrations

Native integrations include Facebook, Instagram, YouTube, HubSpot, Microsoft Dynamics, Google Analytics, Shopify, Magento, WooCommerce, and Salesforce.

Channelize.io enables ecommerce brands to add live shopping experiences to their websites and apps. 

Why I picked Channelize: Channelize is an end-to-end solution that offers a wide range of features. The software allows sellers to interact live with customers through features, like live chat, and product demonstrations. Additionally, sellers can multi stream their events across a variety of platforms including Facebook, YouTube, and others.

The miniplayer feature of Channelize.io is a floating video player that allows buyers to check the product page without leaving the live shopping experience. It also includes in-show product promotion, product spotlight, shopping show analytics, custom RTMP support, and more. 

Channelize Standout Features and Integrations:

Standout features include a miniplayer that allows buyers to browse product pages without leaving the live shopping experience, ensuring seamless interaction. In-show product promotions and product spotlight tools help sellers highlight key items during live events. Additionally, the platform provides robust audience analytics, offering unique insights into user behavior and preferences to drive better engagement and conversions.

Integrations include Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza, making it easy to connect with popular ecommerce platforms.

TikTok recently launched its live shopping features in November 2022. With the launch of these features, TikTok has expanded into the realm of social commerce, offering a great opportunity for sellers to reach a large audience.

Why I picked TikTok Shop: With the help of TikTok Shop, sellers can tap into the large audience of the social media app. It has 1 billion users, with 50 million daily active users in the US alone, making it one of the most popular social media channels. 

Moreover, through TikTok Shop, you can increase your brand exposure and get more eyeballs on your business. Additionally, if your business caters to Gen-Z and millennials, TikTok is the place to be since more than half of TikTok's user base comprises Gen-Z and millennials.

TikTok Shop Standout Features and Integrations:

Standout features include customizable filters and effects that enhance the quality of live stream videos, such as facial filters or green screen backgrounds to create a more polished presentation. The platform also enables users to invite a co-host, offering unique opportunities for collaboration with influencers and boosting audience engagement during live streams.

Integrations include Prestashop, Base, Square, BigCommerce, OpenCart, Ecwid, and Shopline, ensuring compatibility with a range of popular ecommerce platforms.

Amazon Live is a live shopping platform within Amazon that allows US Professional Sellers, US Amazon vendors, and Amazon influencers with storefronts to promote and sell products through livestream shopping events.

Why I picked Amazon Live: I picked Amazon Live because it presents Amazon store owners an opportunity to sell products through shopping livestreams. Store owners can create shoppable live streams to educate and interact with customers in real time. Sellers can also partner with Influencers to promote their products.

Additionally, Amazon Live includes a metrics feature that allows users to measure performance and improve their next live stream. The metrics tools include viewer count, which shows the number of users viewing the livestream. The Channel Analytics dashboard in the Amazon Live Creator app also provides a snapshot of the channel's total views, unmuted views, and product clicks. These metrics can help store owners track their livestream's success and make data-driven decisions to improve their future livestream videos.

Amazon Live Standout Features and Integrations:

Standout features include the product highlighting feature, which enables store owners to showcase specific items during live streams by adding them to a clickable product carousel. This feature provides viewers with direct links to purchase products, making it easy to convert live stream engagement into sales.

Additionally, the Amazon Live Creator app offers robust analytics tools, such as viewer count and product clicks, to help store owners track performance and optimize future livestreams.

Integrations weren't specified on their website, but it’s safe to assume compatibility with other Amazon systems, ensuring seamless functionality within the Amazon ecosystem.

Facebook Live Shopping is a feature of Facebook that combines live video streaming with ecommerce. It allows businesses to sell their products through live video broadcasts on Facebook.

Why I picked Facebook Live Shopping: Facebook has a large user base, making it an ideal platform for businesses of all shapes and sizes to sell their products. For example, ecommerce sellers can use Facebook's live shopping feature to demonstrate their products’ features and answer customers' questions. Additionally, local businesses, artisans, and craftsmen can also use it to reach a broader audience beyond their local area. They can showcase their products, share their stories and build a loyal customer base.

Similarly, fashion and beauty industry brands can leverage Facebook Live Shopping to demonstrate makeup techniques, show clothing items, and provide styling tips. This visual and interactive format can help customers visualize how products will look and work.

Facebook Live Shopping Standout Features and Integrations:

Standout features include live stream notifications, which alert users when a Facebook Live Shopping event is about to begin. These reminders help businesses reach interested audiences and increase event attendance, ensuring greater engagement. The platform’s interactive features, such as live product demonstrations and real-time customer Q&A, make it ideal for building customer trust and loyalty.

Integrations weren't specified on their website, but it’s reasonable to assume it integrates seamlessly with other Meta platforms, enhancing cross-platform functionality.

In 2022, YouTube unveiled its live shopping feature, which allows creators with more than 1,000 subscribers to showcase products on live streams. 

Why I picked YouTube Live Shopping: I liked that the platform enables cross-channel live redirects. With cross-channel live redirects, creators with at least 1000 subscribers can redirect their viewers from a live stream or premiere to one on a different channel. This feature enables creators to collaborate with other creators and expand their reach.

Additionally, YouTube has partnered with Shopify, a popular ecommerce platform, to enable onsite checkout and sync inventory for eligible YouTube creators. This partnership enhances the shopping experience by allowing viewers to complete their purchases without leaving the YouTube app.

YouTube Live Shopping Standout Features and Integrations:

Standout features include robust live chat moderation tools that enhance audience engagement while preventing online harassment. These tools allow creators to block inappropriate words and assign moderators, ensuring a positive and interactive experience for viewers. Additionally, the platform’s cross-channel live redirects enable creators to collaborate and expand their audience by redirecting viewers to live streams or premieres on other channels.

Integrations weren't specified on their website, though the platform's integration with Shopify enables eligible creators to sync inventory and offer onsite checkout for a seamless shopping experience.

QVC Live is a television channel that broadcasts live shopping shows and other interactive programs. It is part of the QVC network, which includes QVC, QVC2, QVC3, and In the Kitchen channels. QVC Live features exclusive deals, original series, and live programming that viewers can watch and shop for products at the same time

Why I picked QVC Live: QVC employs experienced hosts who are skilled at presenting products and engaging with viewers. These hosts can effectively highlight the features and benefits of your products, leading to higher conversion rates.

QVC hosts often specialize in specific product categories, allowing them to develop an in-depth understanding of the products they present. This expertise enables them to discuss intricate details, functionalities, and benefits of your products with confidence, reassuring potential buyers that they are making informed choices. 

These hosts are skilled storytellers who can create a narrative around your product. They can highlight its origin, innovative features, and how it could integrate into a customer's lifestyle, making the product more relatable and desirable.

QVC Live Standout Features and Integrations:

Standout features include extensive marketing and promotional support through QVC’s television network, streaming platforms, and website. These efforts help sellers gain significant visibility, reaching a broad and diverse audience. Additionally, QVC’s experienced hosts specialize in storytelling, showcasing product origins, innovative features, and lifestyle integration to make products more relatable and desirable to potential buyers.

Integrations weren't specified on their website, but it is likely they connect to most social media platforms, enabling sellers to extend their reach and drive engagement.

CommentSold is a live selling video commerce platform that allows shops to sell live on various social media platforms such as Facebook, Instagram, and TikTok. It enables businesses to transform their product listings into virtual events that can be streamed across all their channels simultaneously, reaching customers where they prefer.

Why I picked CommentSold Live: CommentSold is well-suited for cross-streaming due to its ability to integrate with various social media platforms, allowing businesses to sell products across multiple streams simultaneously. Sellers can easily set up live streams on their website, mobile app, Facebook page, and groups. Also, the platform provides push notification that keeps customers updated about promos, important events, and new arrivals.

CommentSold Live standout features and integrations:

Standout features include real-time inventory and a waitlist feature that allows ecommerce businesses to manage their inventory across all channels from a single dashboard. The inventory updates in real-time, ensuring businesses can keep track of their stock levels and avoid overselling. The waitlist feature also allows customers to express their interest in sold-out products by adding the item. 

Integrations include PayPal, Shopify, Instagram, Stripe, Meta for Business, Shippo, Intercom, Square for Retail, TikTok, and Avalara.

Bambuser is a live commerce platform that supports one-to-many and one-to-one shopping experiences. Other than live streams, sellers can also host pre-recorded and edited videos on the platform.

Why I picked Bambuser Live Video Shopping: I chose Bambuser Live Video Shopping because it offers a wide range of integrations. It integrates live video shopping capabilities with various ecommerce platforms, social media channels, and websites, allowing businesses to effortlessly reach and engage their target audiences across multiple online touchpoints.

This integration ecosystem enhances the visibility of live shopping events and maximizes the potential for conversions by meeting customers where they already are, ensuring a convenient and personalized shopping experience that boost sales.

Bambuser Live Video Shopping Standout Features and Integrations:

Standout features include the Floating Action Button (FAB) previews, which serve as pop-up teaser videos designed to grab attention and create urgency. This innovative feature helps increase visitor-to-viewer conversions by enticing users to join live shopping events. Additionally, Bambuser’s seamless integration ecosystem ensures a smooth and engaging live shopping experience across platforms.

Integrations include Shopify, Salesforce, Centra, Magento, Storm Commerce, WooCommerce, and Episerver Commerce, offering businesses flexibility to connect with leading ecommerce solutions.

TalkShop.live is an online platform for live streaming and home shopping shows with a built-in buying experience. It allows users to go live and sell products through interactive video broadcasts. 

Why I picked Talkshop.live: TalkShop.live offers automated fulfillment, which includes pre-paid shipping labels with automated shipping notifications for sellers and customers. The automated fulfillment feature makes the fulfillment process easier and more efficient for sellers, as they don't have to manually create shipping labels or send shipping notifications to customers. 

Additionally, the automated shipping notifications keep customers informed about the status of their orders, which leads to increased customer satisfaction. This helps sellers build a positive reputation and increase customer loyalty.

Talkshop.live Standout Features and Integrations:

Standout features include the TalkShop.live iOS Seller app, which allows sellers to manage live events and sales on the go. The platform also supports access via desktop or mobile browsers, ensuring flexibility for sellers to operate seamlessly across devices and environments.

Integrations include Shopify and WordPress, with additional integration options available through API for enhanced customization and connectivity.