10 melhores aplicações de comércio eletrónico B2B selecionadas para 2026

Análises das melhores aplicações de comércio eletrónico B2B

1. 

   1

   SimplyDepo

   Best with real-time route and territory tracking

   • Free trial available
   • From $69/rep/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SimplyDepo is a b2b ecommerce platform for wholesale distributors and brands that brings together field sales, order management, inventory tracking, and retail execution tools in one system.

   Who Is SimplyDepo Best For?

   SimplyDepo is a good fit for wholesale distributors and brands with field sales teams managing orders and retail execution.

   Why I Picked SimplyDepo

   I’ve included SimplyDepo in my top picks because its real-time route and territory tracking lets my team monitor field reps’ locations and progress throughout the day. I use the live map view to see which accounts have been visited and which stops are still pending. The territory management tools help us assign reps to specific regions and balance workloads based on real sales data.

   SimplyDepo Key Features

   • Mobile order capture: Field reps can submit orders directly from their smartphones or tablets.
   • Product catalog management: Update and organize product listings with images, pricing, and descriptions.
   • Retail execution checklists: Assign and track in-store tasks for merchandising and compliance.
   • Sales performance analytics: Access dashboards to review rep activity, order volume, and territory trends.

   SimplyDepo Integrations

   SimplyDepo offers native integrations with QuickBooks, Stripe, ShipStation, Shopify, HubSpot, Zapier, Zebra, and Acumatica. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Territory management with account segmentation tools
   • Native integrations with QuickBooks and Shopify
   • Mobile order entry with product catalog access

   Cons:

   • Mobile app performance can lag with large catalogs
   • Reporting customization options are somewhat limited
   Learn more about SimplyDepo:

   • Check out SimplyDepo on their website
2. 

   2

   Adobe Commerce

   Best with advanced customization options

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If your business needs deep control over every aspect of your B2B ecommerce experience, Adobe Commerce offers a flexible platform built for advanced customization. It’s well-suited for teams with complex workflows, unique catalog structures, or specialized integration requirements. Adobe Commerce stands out for organizations that want to tailor every detail of their online B2B operations.

   Why I Picked Adobe Commerce

   What sets Adobe Commerce apart from B2B ecommerce is its unmatched ability to support advanced customization options. I picked this platform because it lets your team build highly tailored workflows, product catalogs, and checkout experiences that match even the most complex business requirements. With its modular architecture and extensive API support, you can adapt the platform to fit unique pricing models, approval processes, or customer segmentation needs. This level of flexibility is especially valuable for organizations with specialized B2B operations that can’t be met with out-of-the-box solutions.

   Adobe Commerce Key Features

   Some other features that make Adobe Commerce appealing for B2B ecommerce teams include:

   • Shared Catalogs: Set up custom catalogs and pricing for different customer groups or companies.
   • Quick Order Forms: Allow buyers to enter SKUs or upload CSVs for fast bulk ordering.
   • Company Account Management: Let businesses manage multiple buyers, roles, and permissions within a single account.
   • Requisition Lists: Enable customers to save and reuse lists of frequently purchased items for faster reordering.

   Adobe Commerce Integrations

   Integrations include Adobe Analytics, Adobe Experience Manager, Marketo Engage, Microsoft Dynamics 365, SAP S/4HANA, Salesforce Sales Cloud, IBM Sterling Order Management, Vertex, Avalara, and Cybersource.

   Pros and Cons

   Pros:

   • Advanced catalog structuring for large inventories
   • Granular customer segmentation and permissions
   • Highly customizable for complex B2B workflows

   Cons:

   • Performance can slow with very large catalogs
   • Requires significant technical expertise to manage
   Learn more about Adobe Commerce:

   • Check out Adobe Commerce on their website
   • Read my in-depth review of Adobe Commerce
3. 

   3

   Zoey

   Best for self-service ordering portals

   • Free demo available
   • From $600/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zoey is designed for wholesalers and distributors who want to give their buyers a self-service ordering experience. The platform lets your customers place, track, and manage orders online without needing to contact your sales team. If your business handles repeat orders or has a large catalog, Zoey helps automate and simplify the B2B buying process.

   Why I Picked Zoey

   What stands out about Zoey is its focus on self-service ordering portals for B2B buyers. The platform gives your customers the ability to browse products, create orders, and manage their own accounts without needing to go through a sales rep. I appreciate that Zoey supports features like customer-specific pricing and quick order forms, which are especially useful for businesses with repeat buyers or complex catalogs. These capabilities make Zoey a strong choice if you want to empower your customers to handle their own purchasing and reduce manual order entry for your team.

   Zoey Key Features

   Some other features that make Zoey appealing for B2B ecommerce teams include:

   • Mobile Ordering App: Buyers can place and manage orders directly from their smartphones.
   • Quote Management: Sales teams can create, send, and track quotes within the platform.
   • Multi-Store Support: Manage multiple storefronts and brands from a single Zoey account.
   • Advanced Shipping Rules: Set up custom shipping options and rules based on customer groups or order criteria.

   Zoey Integrations

   Integrations include NetSuite, QuickBooks Online, Salesforce, ShipStation, Shopify, SOS Inventory, Fishbowl, Klaviyo, Stripe, and Avalara.

   Pros and Cons

   Pros:

   • Quote management for sales workflows
   • Customer-specific catalogs and pricing controls
   • Self-service portals for repeat B2B orders

   Cons:

   • Reporting features are relatively basic
   • Limited built-in marketing capabilities
   Learn more about Zoey:

   • Check out Zoey on their website
4. 

   4

   JOOR

   Best for fashion and apparel wholesale buying

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   JOOR brings together fashion brands and retailers on a single digital wholesale platform built for the apparel industry. It’s especially useful for fashion labels, showrooms, and multi-brand retailers who need to manage seasonal assortments, virtual showrooms, and order workflows. JOOR helps simplify the buying process and supports collaboration between brands and buyers in a visually-driven, fashion-focused environment.

   Why I Picked JOOR

   For fashion and apparel wholesale, JOOR stands out by offering a digital platform tailored to the unique needs of this industry. I picked JOOR because it supports virtual showrooms, letting brands present seasonal collections with high-quality visuals and detailed product information. The platform also enables real-time collaboration between brands and buyers, making assortment planning and order management more efficient. These features make JOOR a strong fit for fashion businesses looking to modernize their wholesale buying process.

   JOOR Key Features

   Some other features that make JOOR valuable for wholesale buying teams include:

   • Order Management Dashboard: Track, edit, and manage wholesale orders in one centralized interface.
   • Custom Line Sheet Creation: Build and share digital line sheets tailored to specific buyers or markets.
   • Analytics and Reporting Tools: Access sales performance data and buyer engagement metrics directly within the platform.
   • Mobile App Access: Review collections, manage orders, and communicate with partners from iOS and Android devices.

   JOOR Integrations

   Integrations include Shopify, NetSuite, SAP, Zedonk, ApparelMagic, Microsoft Dynamics 365, QuickBooks, and Cegid.

   Pros and Cons

   Pros:

   • Digital line sheets for seasonal collections
   • Strong collaboration between brands and buyers
   • Virtual showrooms for visual product presentation

   Cons:

   • Mobile app features lag behind desktop
   • Limited support outside fashion industry
   Learn more about JOOR:

   • Check out JOOR on their website
5. 

   5

   Shopify Plus

   Best for high-volume wholesale transactions

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Shopify Plus is designed for businesses handling large-scale wholesale orders and complex B2B workflows. It’s a strong fit for brands that need to manage high-volume transactions, custom pricing, and multiple storefronts from a single platform. If your team needs advanced automation and flexible integration options for B2B sales, Shopify Plus addresses those needs directly.

   Why I Picked Shopify Plus

   I chose Shopify Plus because it’s purpose-built for businesses that need to handle high-volume wholesale transactions without sacrificing control or flexibility. The platform supports custom price lists and automated order workflows, which are essential for managing large B2B accounts and complex purchasing requirements. I also like that Shopify Plus allows you to run multiple B2B and DTC storefronts from a single dashboard, making it easier to segment and serve different customer groups. These capabilities make it a strong choice for teams focused on scaling their B2B ecommerce operations without compromising on the buying experience.

   Shopify Plus Key Features

   Some other features in Shopify Plus that support B2B ecommerce teams include:

   • Draft Orders: Create and send custom invoices or quotes directly to B2B customers for approval and payment.
   • Company Profiles: Store detailed information about each business account, including multiple buyers, locations, and payment terms.
   • Self-Serve Portals: Let B2B buyers log in to view order history, reorder products, and manage their own account details.
   • Automated Workflows: Set up triggers and actions for tasks like order approvals, inventory updates, and customer notifications.

   Shopify Plus Integrations

   Integrations include Acumatica, Microsoft Dynamics 365, Brightpearl, Boomi, Jitterbit, Celigo, PayPal, QuickBooks, NetSuite, and Avalara.

   Pros and Cons

   Pros:

   • Built-in self-serve portals for buyers
   • Supports multiple storefronts under one account
   • Handles complex B2B pricing and catalogs

   Cons:

   • Limited native punchout catalog support
   • Customization often requires developer support
   Learn more about Shopify Plus:

   • Check out Shopify Plus on their website
6. 

   6

   B2B Wave

   Best for quick setup and onboarding

   • 14-day free trial
   • From $350/month

   Visit Website

   

   B2B Wave is built for wholesalers and distributors who want to launch an online ordering portal without a lengthy setup process. The platform appeals to teams looking for a straightforward, guided onboarding experience and minimal technical hurdles. If you need to get your B2B ecommerce site live quickly, B2B Wave helps you move from signup to selling in days, not weeks.

   Why I Picked B2B Wave

   For businesses that want to get up and running fast, B2B Wave stands out for its quick setup and onboarding process. The platform offers a step-by-step launch wizard and guided onboarding, so you can configure your storefront, add products, and invite buyers with minimal friction. I like that B2B Wave includes pre-built templates and automated email invitations, which help you move from signup to live site in just a few days. This makes it a strong fit for teams that need to launch a B2B ecommerce portal quickly without waiting on lengthy development cycles.

   B2B Wave Key Features

   Some other features that make B2B Wave useful for B2B ecommerce teams include:

   • Customer-Specific Pricing: Assign unique pricing to individual buyers or groups.
   • Order Approval Workflows: Set up multi-level order approvals for larger organizations.
   • Product Catalog Management: Organize products with categories, images, and detailed specs.
   • Sales Rep Accounts: Allow sales reps to log in, place orders, and manage their own customers.

   B2B Wave Integrations

   Integrations include QuickBooks Online, Xero, Stripe, Authorize.net, Avalara, ShipStation, Shopify, Brightpearl, Zoho, and Veeqo.

   Pros and Cons

   Pros:

   • Order approval workflows for large teams
   • Customer-specific pricing for complex deals
   • Guided onboarding for fast implementation

   Cons:

   • Product management tools lack flexibility
   • Limited advanced analytics functionality
   Learn more about B2B Wave:

   • Check out B2B Wave on their website
7. 

   7

   MarketTime

   Best for managing supplier and buyer networks

   • Free demo available
   • Pricing upon request

   Visit Website

   

   If you’re looking to centralize and automate the way your business manages supplier and buyer relationships, MarketTime is built for that purpose. It’s especially useful for wholesale distributors, manufacturers, and sales agencies that need to coordinate complex networks and streamline order management. MarketTime stands out by connecting all parties—suppliers, buyers, and reps—on a single platform for real-time collaboration and transactions.

   Why I Picked MarketTime

   Managing supplier and buyer networks can get complicated fast, especially for wholesale businesses with multiple partners and reps. I picked MarketTime because it’s designed to bring all those relationships into one organized system. The platform lets you manage supplier catalogs, buyer accounts, and rep assignments in a single dashboard, making it easier to coordinate orders and communication. For businesses that rely on a networked approach to B2B sales, MarketTime offers the structure and visibility needed to keep everyone aligned.

   MarketTime Key Features

   In addition to its network management capabilities, MarketTime offers several other features worth noting:

   • Mobile Order Entry App: Capture orders on the go using a dedicated mobile app for sales reps.
   • Trade Show Tools: Manage appointments, scan badges, and process orders during trade shows and events.
   • Automated Commission Tracking: Track and calculate sales commissions for reps automatically.
   • Product Image Management: Upload and organize product images for use in digital catalogs and presentations.

   MarketTime Integrations

   Integrations include QuickBooks, NetSuite, Sage, SAP, Xero, and an open API for custom integrations.

   Pros and Cons

   Pros:

   • Automates commission tracking and reporting
   • Mobile order entry for field sales teams
   • Centralizes supplier, buyer, and rep management

   Cons:

   • Reporting customization is somewhat limited
   • No built-in customer-facing storefront
   Learn more about MarketTime:

   • Check out MarketTime on their website
8. 

   8

   RepSpark

   Best for sales rep collaboration tools

   • Free demo available
   • Pricing upon request

   Visit Website

   

   RepSpark is built for wholesale brands and distributors who need to keep sales reps, managers, and buyers connected throughout the sales cycle. The platform stands out for its collaboration tools that let teams share product information, manage orders, and communicate updates in real time. If your business depends on coordinated sales efforts and up-to-date product data, RepSpark addresses those needs with features tailored for B2B commerce.

   Why I Picked RepSpark

   RepSpark caught my attention because it’s designed to help sales teams work together more closely in B2B environments. The platform offers shared digital workspaces where reps can collaborate on product assortments, order proposals, and customer communications. I appreciate how RepSpark lets teams track order status and share updates instantly, which helps prevent miscommunication and delays. These collaboration tools make RepSpark a strong fit for businesses that need to keep sales reps, managers, and buyers aligned throughout the wholesale process.

   RepSpark Key Features

   In addition to its collaboration tools, I also found these features valuable:

   • Custom Digital Catalogs: Build and share branded product catalogs tailored to specific buyers or seasons.
   • Inventory Visibility: View real-time inventory levels to avoid overselling and manage stock efficiently.
   • Integrated Order Entry: Enter, edit, and submit orders directly from the platform without switching systems.
   • Reporting Suite: Access sales, order, and customer analytics through built-in reporting dashboards.

   RepSpark Integrations

   Integrations include AIMS360, BlueCherry, Aptean, Cin7, Shopify, Salesforce, QuickBooks, SAP, and Oracle NetSuite.

   Pros and Cons

   Pros:

   • Order entry syncs with ERP and accounting tools
   • Custom catalogs can be shared with buyers
   • Sales rep chat supports real-time collaboration

   Cons:

   • Limited fit for non-apparel industries
   • Manual effort required for catalog setup
   Learn more about RepSpark:

   • Check out RepSpark on their website
9. 

   9

   NuOrder

   Best for visual product catalog presentations

   • Free demo available
   • Pricing upon request

   Visit Website

   

   NuORDER by Lightspeed is designed for brands and distributors who need to showcase products visually and manage wholesale buying in one place. The platform stands out for its interactive digital catalogs, which help sales teams and buyers collaborate on assortments and orders. If your business relies on presenting products with rich imagery and real-time inventory, NuORDER addresses those needs directly.

   Why I Picked NuORDER

   What sets NuORDER apart is its focus on visual product catalog presentations, which is essential for brands that rely on strong imagery to drive wholesale sales. I picked NuORDER because it lets teams create interactive digital catalogs with high-resolution images, videos, and detailed product specs, making it easier for buyers to explore and select products. The platform also supports real-time inventory visibility, so buyers always see what’s available as they build their orders. These features make NuORDER a strong choice for businesses that want to elevate their B2B ecommerce experience through visual merchandising.

   NuORDER Key Features

   Some other features that make NuORDER useful for wholesale teams include:

   • Order Management Tools: Create, edit, and track wholesale orders directly within the platform.
   • Customizable Buyer Portals: Give each buyer a personalized portal with tailored product selections and pricing.
   • Integrated Payment Processing: Accept and process payments securely through built-in payment gateways.
   • Reporting and Analytics Dashboard: Access sales data, order trends, and buyer activity in real time.

   NuORDER Integrations

   Integrations include ApparelMagic, Oracle NetSuite, Cin7, Jasper, Venzee, Shotflow, Lightspeed, NAVexperts, Seams Systems, and Shea Business.

   Pros and Cons

   Pros:

   • Real-time inventory sync with ERP systems
   • Buyer portals allow custom pricing per account
   • Digital catalogs support embedded video and 3D

   Cons:

   • Limited support beyond fashion-focused use cases
   • Initial catalog setup can be time intensive
   Learn more about NuOrder:

   • Check out NuOrder on their website
10. 

    10

    SparkLayer

    Best for integrating with existing storefronts

    • 14-day free trial
    • From $49/month

    Visit Website

    

    SparkLayer is designed for businesses that want to add B2B ecommerce features to their existing online storefronts without a full platform migration. It’s a strong fit for ecommerce teams using Shopify or other major platforms who need B2B pricing, ordering, and account management layered onto their current site. SparkLayer helps you keep your existing brand experience while expanding into B2B sales.

    Why I Picked SparkLayer

    For teams that want to add B2B ecommerce capabilities without rebuilding their entire site, SparkLayer offers a direct way to integrate with existing storefronts. I picked SparkLayer because it lets you overlay B2B-specific features—like custom pricing, tiered ordering, and account-based access—on top of platforms such as Shopify. This approach means you can keep your current customer experience and workflows while expanding into B2B sales. It’s especially useful for businesses that want to avoid the disruption and cost of a full platform migration.

    SparkLayer Key Features

    Some other features that make SparkLayer useful for B2B ecommerce teams include:

    • Sales Team Ordering Portal: Give your sales reps a dedicated portal to place orders on behalf of customers.
    • Multi-Currency Support: Allow customers to view and transact in multiple currencies.
    • Order Import Tools: Upload and process bulk orders using CSV files.
    • Customer-Specific Catalogs: Display tailored product selections for different customer accounts.

    SparkLayer Integrations

    Integrations include Shopify, BigCommerce, Wix, WooCommerce, Brightpearl, Linnworks, Unleashed, Cin7 Core, and Katana.

    Pros and Cons

    Pros:

    • Sales rep portal for assisted ordering
    • Supports customer-specific pricing and catalogs
    • Adds B2B functionality to existing storefronts

    Cons:

    • API documentation can be difficult to use
    • Limited support for custom storefront experiences
    Learn more about SparkLayer:

    • Check out SparkLayer on their website