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Wix e-commerce-beoordeling: voordelen, nadelen, functies & prijzen

Wix eCommerce is an ecommerce platform to accelerate sales built for small and mid-sized businesses that want to sell online without hiring a developer. I'd consider it if you need a fully hosted storefront with strong built-in design tools. Shopify leans on apps and third-party themes for design customization. Wix eCommerce gives you that control natively, which makes it a strong pick if your brand presentation matters as much as your checkout flow.

Wix eCommerce Evaluation Summary

Wix eCommerce guides you step by step to launch and manage your store.
Customer Rating
5 /5
Pricing
  • From $16/month.
  • Free demo available.

Why Trust Our Software Reviews

Wix eCommerce Overview

In my opinion, Wix eCommerce is a strong contender for small to medium-sized businesses seeking an accessible and budget-friendly ecommerce platform and website builder. It excels with its user-friendly interface and customization options, which are perfect for those without technical expertise. However, it may not be the best choice for larger enterprises needing advanced functionality and scalability, where platforms like Shopify might outperform. For those focused on ease of use and a comprehensive feature set at a reasonable price, Wix eCommerce is a worthy consideration.

Our Review Methodology

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Customizable Templates

Wix eCommerce offers a variety of templates you can tailor to reflect your brand's personality. This flexibility ensures your store stands out and aligns with your brand identity.

Drag-and-Drop Editor

You can easily build your site without coding skills using Wix editor. This feature saves you time and effort while creating a professional look.

SEO Tools

Wix provides built-in SEO tools to boost your site's visibility. You can optimize your product pages to help customers find your store online.

Mobile Optimization

Your store automatically adjusts to look great on mobile devices. This ensures a seamless shopping experience for customers on the go.

Secure Payment Options

Wix supports payment gateways like Stripe and PayPal for credit card payments, letting you manage providers and transaction fees securely.

Product Management

You can organize and manage your products effortlessly with Wix's user-friendly dashboard. This simplifies inventory tracking and product updates.

Ease of Use

Wix eCommerce stands out for its user-friendly interface and ecommerce functionality, making it easy for business owners to set up and manage their ecommerce business. The drag-and-drop editor, customizable templates, and third-party apps or plugins simplify web design and product management, while built-in SEO tools help you focus more on your customers than technical details.

Wix eCommerce Specs

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • BitCoin
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Design Templates
  • External Integrations
  • Inventory Tracking
  • Keyword Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Order Management
  • Payment Gateway Integration
  • Payment Processor
  • PayPal
  • Product Catalog
  • Review Monitoring
  • SAP Integration
  • Scheduling
  • Stripe
  • Third-Party Plugins/Add-Ons

Wix eCommerce FAQs

Wat is de volgende stap?

Retail staat nooit stil — en jij zou dat ook niet moeten doen. Abonneer je op onze nieuwsbrief voor de nieuwste inzichten, strategieën en carrièremiddelen van toonaangevende retailleiders die de sector vormgeven.