Podcast
How To Successfully Use Facebook Ads For Ecommerce
While the audience on Facebook is evolving, so is the algorithm that gets your ads in front of the right audience. So here’s the big question: as an ecommerce manager, what do you need to know to successfully harness the power of Facebook ads in 2023 and beyond? Host Francois Marchand is joined by Stacy […]
Does Your Ecommerce Business Need To Hire A Marketing Agency?
Many ecommerce businesses handle marketing on their own. They have solid campaigns in place, they have good sales conversion rates, and they can handle brand building and the sales funnel all by themselves. So when is the right time to hire an agency to handle your digital marketing campaigns? Host Francois Marchand is joined by […]
How To Set Up An Ecommerce Delivery Experience That Will Wow Your Customers
We’ve all had good and bad delivery experiences purchasing products online. For ecommerce businesses, providing a good delivery experience will often lead to a repeat purchase. While a bad one will lead to repeat calls to customer service, and that creates a drag on your staff, and hurts your bottom line. Host Francois Marchand is […]
How To Build Better Shipping Processes For Ecommerce
There are so many options when it comes to shipping your products to your customers. Do you offer free shipping? Same day shipping? Do you offer shipment tracking? Are you using the right shipping products? And are you making sure your packaging is optimal for warehousing and returns? That is a lot to consider. Host […]
How To Automate Ecommerce Processes With AI
Host Francois Marchand is joined by Surya Sanchez—Founder of DeepIdea Lab—to talk about how AI is transforming ecommerce and how ecommerce managers can implement AI and automation for their online stores. Interview Highlights With automation and AI, you will be able to scale your business up without hiring so many people right now. Surya Sanchez […]
How To Catapult Your Ecommerce Brand’s Social Media Growth
What are some of the best ways to get your business and your brand in front of potential customers who spend more and more time on social media? In this episode, host Francois Marchand is joined by Monica Warren—Founder of Pretty Perfect Style—to talk about how to take your social following from zero to thousands. […]
How to Align Your Customer’s Values With Your Ecommerce Brand Strategy
How can ecommerce businesses build brand communities, loyalty, and long-term success by aligning with customers’ values? In this episode, host Francois Marchand is joined by Katie McCourt—Co-Founder of Pantee—to talk about how to align your customers’ values and your own brand values within your ecommerce business strategy. Tune in to learn how to build a values-based […]
How To Leverage Community Marketing For Ecommerce Growth
In this episode, host Francois Marchand is joined by Sam Thomas Davies—Growth Marketing Manager at Drip—to talk about why community marketing is such a hot topic for growth in ecommerce and beyond, and why it matters now more than ever. Interview Highlights Everyone wants the strategy, but it’s the principles that uphold everything. Sam Thomas […]
How To Make Sense Of China’s Supply Chain For Global Ecommerce Businesses
In this episode, host Francois Marchand is joined by Dayu Yang—CEO at EcommOps—to talk about the best practices for shipping direct to consumers from China and everything in between, and that includes cultural differences, risks, rewards, quality control, and a whole lot more. Interview Highlights The key to really optimize your supply chain around utilizing […]