10 migliori alternative a Klaviyo recensite nel 2026
Migliori alternative a Klaviyo: la shortlist
Cos'è Klaviyo?
Klaviyo è un software di marketing pensato per campagne email e SMS. È comunemente utilizzato da team di marketing e professionisti dell’e-commerce per coinvolgere i clienti e incrementare le vendite nei negozi online. Funzionalità come la segmentazione avanzata, l’automazione delle email e le integrazioni aiutano a personalizzare le campagne di marketing e a monitorarne le prestazioni. In generale, Klaviyo offre una soluzione preziosa per rafforzare la relazione con i clienti e aumentare i ricavi.
Riepilogo delle migliori alternative a Klaviyo
Questa tabella comparativa riassume i dettagli sui prezzi delle principali alternative a Klaviyo per aiutarti a trovare quella più adatta al tuo budget e alle esigenze della tua azienda.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven content | 30-day free trial available | From $7/month (billed annually) | Website | |
| 2 | Best for ease of use | 14-day free trial + free demo available | From $12/month | Website | |
| 3 | Best for predictable pricing | Free trial available | From $11.70/month (billed annually) | Website | |
| 4 | Best for lifecycle automation | 14-day free trial + free demo available | From $299/2 users/month | Website | |
| 5 | Best for unlimited newsletters | 14-day free trial available | From $15.58/month (billed annually) | Website | |
| 6 | Best for intuitive design | Free plan available | From $12/month | Website | |
| 7 | Best for multichannel marketing | Free plan + free demo available | From $9/month | Website | |
| 8 | Best for AI-driven automation | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 9 | Best for diverse industry support | 30-day free trial + free plan + free demo available | From $13/month | Website | |
| 10 | Best for marketing automation with CRM integration | Free plan available | Pricing upon request | Website |
Perché Fidarti delle Nostre Recensioni sui Software
Testiamo e recensiamo software e servizi per il retail e l’e-commerce dal 2021. In quanto esperti del settore, sappiamo quanto sia critico e difficile prendere la decisione giusta nella selezione di un software. Investiamo in ricerche approfondite per aiutare il nostro pubblico a compiere scelte più consapevoli nella selezione dei software. Abbiamo testato oltre 2.000 strumenti per diversi casi d’uso in ambito finanziario e contabile e scritto più di 1.000 recensioni dettagliate sui software. Scopri come rimaniamo trasparenti e la nostra metodologia di recensione.
Recensioni delle migliori alternative a Klaviyo
Di seguito trovi i miei riepiloghi dettagliati delle migliori alternative a Klaviyo presenti nella mia shortlist. Le mie recensioni offrono una panoramica approfondita delle caratteristiche principali, dei vantaggi e svantaggi, delle integrazioni disponibili e dei casi d’uso ideali di ciascun software, per aiutarti a trovare la soluzione migliore per te.
Moosend is a marketing automation platform that caters primarily to marketing and e-commerce businesses. It helps with email campaigns, customer segmentation, and analytics.
Why it's a good Klaviyo alternative: Moosend offers AI-powered content suggestions that can enhance your marketing campaigns by providing personalized recommendations. Its drag-and-drop email editor makes it easy for someone without design skills to create visually appealing emails. Moosend's real-time analytics helps you track campaign performance effectively. These features make it suitable for teams looking to leverage AI to boost their marketing efforts.
Standout features & integrations:
Features include advanced segmentation tools that target specific audiences and real-time analytics for tracking campaign performance. Users appreciate the drag-and-drop email editor for easy email creation. Moosend also provides templates and automation for an abandoned cart notification.
Integrations include WooCommerce, WordPress, Zapier, Adobe Commerce, Salesforce, HubSpot, Mailchimp, and more.
Pros and Cons
Pros:
- Predictable automation and delivery
- Offers unlimited email sends on many plans
- Easy-to-use email builder
Cons:
- Limited reporting and analytics tools
- Limited template and design flexibility
Constant Contact is an email marketing platform tailored for small businesses and nonprofit organizations. It helps users create and manage email campaigns, events, and social media marketing.
Why it's a good Klaviyo alternative: Constant Contact offers a user-friendly interface that simplifies the process of creating email campaigns. Its email marketing tools are designed for ease of use, making it accessible for teams without technical expertise. The platform includes tools for event management and social media marketing, which broadens its utility. These features make Constant Contact a solid choice for businesses seeking straightforward solutions.
Standout features & integrations:
Features include event management tools to organize and promote events, and its social media marketing capabilities can enhance online presence. Constant Contact also has a library of templates to support quick email creation.
Integrations include Shopify, WooCommerce, WordPress, Salesforce, Zapier, Eventbrite, Mindbody, Facebook, and more.
Pros and Cons
Pros:
- Strong customer support
- Good for simple list management, scheduling, and basic segmentation
- Easy campaign setup
Cons:
- Limited customization
- Basic automation
Campaign Monitor is an email marketing platform designed for businesses of all sizes. It provides tools for creating professional email campaigns and managing customer lists.
Why it's a good Klaviyo alternative: Campaign Monitor offers predictable pricing, helping you manage your marketing budget effectively. Its email templates and drag-and-drop editor make designing emails simple. The platform's analytics tools provide insights into campaign performance, enabling informed decisions. These features make Campaign Monitor a reliable choice for businesses seeking straightforward pricing and effective email marketing automation.
Standout features & integrations:
Features include a drag-and-drop email editor and a library of customizable templates. Its analytics tools track campaign success.
Integrations include Shopify, WordPress, Salesforce, WooCommerce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- High-quality templates
- Solid segmentation and basic automation for campaigns
- Quick to set up
Cons:
- Reports are basic
- Narrow automation scope
Keap is a CRM and marketing automation platform tailored for small businesses. It helps users manage contacts, automate marketing campaigns, and streamline sales processes.
Why it's a good Klaviyo alternative: Keap excels in lifecycle automation, allowing you to automate customer journeys from lead capture to conversion. Its CRM tools help your team manage customer relationships more efficiently. The platform's sales pipeline features assist in tracking and converting leads into customers. These functionalities make Keap a strong choice for businesses focused on automating their sales and marketing efforts.
Standout features & integrations:
Features include customizable sales pipelines to track leads and appointment scheduling to manage client meetings. Keap’s invoicing tools help simplify billing processes.
Integrations include Zapier, WordPress, Gmail, Outlook, and more.
Pros and Cons
Pros:
- Good at managing clients and leads
- Reliable automated follow-ups
- All-in-one software that could replace several separate tools
Cons:
- May not be cost-effective for small businesses
- Steep learning curve
GetResponse is an online marketing platform designed for small to medium-sized businesses. It offers tools for email marketing, landing pages, and marketing automation.
Why it's a good Klaviyo alternative: GetResponse provides unlimited newsletters, allowing you to send as many campaigns as you need without restrictions. Its drag-and-drop email editor makes designing newsletters easy for your team. The platform's automation capabilities help streamline your marketing efforts. These features make GetResponse a flexible option for businesses looking to maximize their email outreach.
Standout features & integrations:
Features include an easy email design editor and marketing automation to enhance workflows. GetResponse also has a landing page creation tool and can help increase conversion using web push notifications.
Integrations include Shopify, WordPress, WooCommerce, Adobe Commerce, Salesforce, Zapier, Stripe, HubSpot, PayPal, PrestaShop, and more.
Pros and Cons
Pros:
- Good value for small to mid-sized businesses
- Easy campaign setup
- All-in-one tool for email, landing pages, webinars, and funnels
Cons:
- Restricted layout control
- Becomes pricey as your contact list grows
MailerLite is an email marketing platform that caters to small businesses and freelancers. It offers tools for creating email campaigns, managing subscribers, and analyzing results.
Why it's a good Klaviyo alternative: MailerLite provides an intuitive design that makes it easy to create professional emails. Its drag-and-drop editor simplifies the process of building emails without needing technical skills. The platform's automation features help you manage email workflows efficiently. These capabilities make MailerLite a great choice for those seeking user-friendly tools.
Standout features & integrations:
Features include a drag-and-drop editor for simple design and a large template gallery for quick email creation. MailerLite can help add subscribers using embedded forms and pop-ups.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Mailchimp, Stripe, PayPal, Squarespace, HubSpot, Facebook, and more.
Pros and Cons
Pros:
- Generous free plan
- Smooth campaign assembly
- Beginner-friendly interface
Cons:
- No phone support
- Limited advanced features
Brevo (formerly Sendinblue) is an AI-enabled platform that focuses on email marketing, automation, and CRM. It's designed for businesses looking to enhance customer relationships through channels such as email, SMS, and WhatsApp.
Why it's a good Klaviyo alternative: Brevo offers extensive multichannel marketing capabilities. Its AI, Aura, optimizes your campaigns, helping you achieve better results. The platform's tools for transactional messaging and data management provide added value. These features make Brevo a strong choice for teams seeking a versatile marketing solution.
Standout features & integrations:
Features include an AI-driven campaign optimization tool and transactional messaging functionality that improves efficiency. Brevo also has a fully integrated loyalty program tool to boost customer engagement.
Integrations include Shopify, WordPress, Salesforce, HubSpot, Adobe Commerce, WooCommerce, Mailchimp, Zendesk, Stripe, Slack, and more.
Pros and Cons
Pros:
- Customizable pricing plans
- Email, SMS, and CRM features in one product
- Intuitive interface
Cons:
- Limited advanced analytics capabilities
- Lack of advanced design flexibility
ActiveCampaign is a platform used by businesses to manage email marketing, sales automation, and CRM. It helps teams automate their marketing processes and enhance customer engagement.
Why it's a good Klaviyo alternative: ActiveCampaign excels in AI-driven automation, allowing you to automate complex workflows with ease. Its predictive content feature helps tailor messages to your audience's preferences. The platform's machine learning capabilities enhance decision-making by analyzing customer behavior. These features make ActiveCampaign ideal for teams looking to leverage AI for smarter marketing.
Standout features & integrations:
Features include a predictive content function that customizes customer messages and the ability to use machine learning insights to improve decision-making. ActiveCampaign also uses advanced automation tools to simplify workflow management.
Integrations include Shopify, WordPress, Salesforce, Zapier, WooCommerce, Adobe Commerce, Zendesk, QuickBooks, Slack, Stripe, and more.
Pros and Cons
Pros:
- Scales complex workflows
- Powerful automation and segmentation capabilities
- Strong CRM features
Cons:
- Can become expensive for small businesses as they scale
- Steep learning curve
Mailchimp is a digital marketing automation platform designed for small to medium-sized businesses. It provides tools for email marketing, audience management, and analytics.
Why it's a good Klaviyo alternative: Mailchimp offers a wide range of templates and design tools that cater to various industries. Its audience segmentation and behavior tracking features help you target your marketing efforts more effectively. The platform's easy-to-use interface makes it accessible for teams with limited technical skills. These capabilities make Mailchimp a versatile choice for businesses across different sectors.
Standout features & integrations:
Features include advanced audience segmentation to refine targeting and behavior tracking to analyze customer interactions. Beginners appreciate how Mailchimp’s user-friendly interface simplifies campaign creation.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Adobe Commerce, Slack, QuickBooks, Stripe, and more.
Pros and Cons
Pros:
- Good for small businesses
- Beginner-friendly user interface
- Broad set of marketing features
Cons:
- Limited advanced features at lower price plans
- Contact-based billing scales poorly
If you want a CRM that blends marketing, sales, and automation, HubSpot Marketing Hub is a strong pick. You’ll appreciate its ability to unite customer data, segment audiences, and run campaigns from a single platform—making it easier to coordinate complex retail or ecommerce journeys.
Who Is HubSpot Best For?
HubSpot Marketing Hub suits marketers and ecommerce managers at growing businesses who want CRM, email, and automation in one system.
Why HubSpot Is a Good Klaviyo Alternative
I picked HubSpot Marketing Hub because its native CRM integration changes what's possible for ecommerce email marketing. Where Klaviyo connects to your store data through integrations, HubSpot keeps contact records, purchase history, and email engagement all in one place—so I can build segments and triggers off live CRM data without syncing anything. I particularly like the AI-powered email personalization, which pulls CRM fields directly into campaign content at scale. The multi-touch revenue attribution reporting is also a feature I rely on to tie specific email campaigns back to actual revenue, something that's harder to do when your marketing and CRM tools are separate.
HubSpot Key Features
- Contact segmentation: Build dynamic contact lists based on CRM properties, behaviors, and lifecycle stages to target specific audience groups.
- Social media management: Schedule, publish, and monitor posts across platforms from a unified inbox within HubSpot.
- Landing page builder: Create and A/B test landing pages with built-in conversion tools that feed leads directly into your CRM.
- Ad campaign management: Create, track, and optimize ad campaigns across Meta, Google, LinkedIn, and TikTok from one place.
HubSpot Integrations
HubSpot offers over 150 native integrations, including Shopify, Salesforce, Mailchimp, Facebook, Google Ads, Stripe, Eventbrite, SurveyMonkey, Zendesk, and Slack. An API is available for custom integrations.
Pros and Cons
Pros:
- Multi-channel campaign tracking and analytics
- Visual email builder and workflow automation
- Embedded CRM for full-funnel lifecycle management
Cons:
- Transactional email tools not as granular as Klaviyo
- Initial setup requires considerable time investment
Altre alternative a Klaviyo
Ecco alcune ulteriori alternative a Klaviyo che non sono entrate nella mia shortlist, ma che vale comunque la pena considerare:
- Drip
For multichannel automation
- AWeber
For small business support
- EmailOctopus
For budget-friendly email campaigns
- Omnisend
Ecommerce-focused automation platform with pre-built workflows
- Salesforce Marketing Cloud
For enterprise solutions
- Twilio SendGrid
For transactional emails
- Netcore Customer Engagement
For AI personalization
- Zoho CRM
For integrated sales automation
Criteri di selezione delle alternative a Klaviyo
Nella selezione delle migliori alternative a Klaviyo da includere in questo elenco, ho considerato le esigenze più comuni degli acquirenti e le problematiche spesso riscontrate nei software di marketing, come la facilità d’uso e le capacità di integrazione. Ho inoltre utilizzato la seguente struttura per garantire una valutazione oggettiva e coerente:
Funzionalità principali (25% del punteggio totale)
Per essere inclusa in questo elenco, ogni soluzione doveva soddisfare questi casi d’uso comuni:
- Email marketing
- Segmentazione dei clienti
- Automazione delle campagne
- Analisi e reportistica
- Test A/B
Caratteristiche aggiuntive distintive (25% del punteggio totale)
Per restringere ulteriormente la selezione, ho valutato anche la presenza di funzionalità uniche, quali:
- Approfondimenti guidati dall'intelligenza artificiale
- Marketing multicanale
- Modelli personalizzabili
- Personalizzazione avanzata
- Analisi predittiva
Usabilità (10% del punteggio totale)
Per valutare l'usabilità di ciascun sistema, ho considerato i seguenti aspetti:
- Interfaccia intuitiva
- Navigazione semplice
- Competenze tecniche minime richieste
- Documentazione chiara
- Design reattivo
Onboarding (10% del punteggio totale)
Per valutare l'esperienza di onboarding di ogni piattaforma, ho considerato i seguenti aspetti:
- Disponibilità di video formativi
- Tour interattivi dei prodotti
- Accesso a modelli e risorse
- Assistenza tramite chatbot
- Webinar e workshop
Assistenza clienti (10% del punteggio totale)
Per valutare i servizi di assistenza clienti offerti da ciascun fornitore, ho preso in considerazione:
- Disponibilità 24/7
- Molteplici canali di contatto
- Tempi di risposta rapidi
- Personale competente
- Accesso alle risorse di supporto
Rapporto qualità-prezzo (10% del punteggio totale)
Per valutare il rapporto qualità-prezzo di ogni piattaforma, ho considerato i seguenti criteri:
- Prezzi competitivi
- Piani scalabili
- Fatturazione trasparente
- Funzionalità offerte in ciascun piano a pagamento
- Sconti e promozioni
Recensioni clienti (10% del punteggio totale)
Per avere un'idea della soddisfazione complessiva dei clienti, ho considerato quanto segue leggendo le recensioni degli utenti:
- Valutazioni di soddisfazione degli utenti
- Pro e contro menzionati più frequentemente
- Feedback su supporto e servizio
- Esperienze relative alla facilità d'uso
- Percezione generale del valore
Perché Cercare un'Alternativa a Klaviyo?
Sebbene Klaviyo sia una buona scelta come software di marketing, ci sono diverse ragioni per cui alcuni utenti cercano soluzioni alternative. Potresti cercare un'alternativa a Klaviyo perché:
- Hai bisogno di modelli di prezzo più accessibili
- Stai cercando un'assistenza clienti migliore
- Il tuo team ha bisogno di strumenti più facili da usare
- Vuoi funzionalità di automazione più avanzate
- Stai cercando migliori capacità di integrazione ecommerce
- La tua azienda richiede maggiori opzioni di personalizzazione
Se ti riconosci in una di queste situazioni, sei nel posto giusto. Il mio elenco di consigli sui prodotti contiene diverse soluzioni di software di email marketing che potrebbero soddisfare meglio i team alla ricerca di alternative a Klaviyo.
Funzionalità Principali di Klaviyo
Ecco alcune delle principali funzionalità di Klaviyo, per aiutarti a confrontare e valutare le soluzioni alternative disponibili:
- Marketing omnicanale: Integra email, SMS, social media e app mobili per un coinvolgimento unificato.
- Soluzioni AI: Utilizza l'analisi predittiva e raccomandazioni personalizzate per migliorare le strategie di marketing.
- Analisi e gestione dei dati: Offre strumenti e una piattaforma per l'integrazione dei dati in tempo reale e approfondimenti.
- Segmentazione e personalizzazione: Fornisce funzionalità avanzate per un marketing mirato e personalizzato.
- Flussi automatizzati: Facilita campagne email e SMS automatizzate basate sulle azioni dei clienti.
- Profili clienti: Centralizza i dati per una visione completa dei comportamenti dei clienti.
- Integrazioni: Si collega con oltre 350 app per ottimizzare il flusso di dati e migliorare la funzionalità.
- Moduli web: Offre moduli di iscrizione personalizzabili per acquisire contatti e far crescere la tua lista email.
- Reportistica: Fornisce strumenti completi per analizzare il comportamento dei clienti e l'efficacia dei messaggi.
- Supporto e risorse: Include materiali educativi e risorse della comunità per aiutare gli utenti a massimizzare il potenziale.
Cosa succede dopo:
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