Le 10 migliori alternative a HubSpot Marketing nel 2026

Freshsales is a CRM built for sales teams that want smarter pipeline management without the complexity of traditional enterprise systems. I think it appeals to businesses looking for streamlined workflows, automated lead handling, and actionable insights to accelerate sales growth.

Who Is Freshsales Best For?

Freshsales is a strong fit for sales managers at growing B2B companies who want AI-driven sales and pipeline automation.

Why Freshsales Is a Good HubSpot Marketing Alternative

I picked Freshsales because its built-in AI assistant, Freddy AI, surfaces deal insights and contact scores directly inside the pipeline view—so my team can prioritize the right leads without digging through reports. I like that Freddy AI flags deals that are likely to go cold and suggests the next best action, which keeps sales reps focused on what actually moves revenue. In practice, my team uses the visual pipeline builder to track every deal stage in real time, with automated follow-up sequences triggered by contact behavior. For teams that want AI-guided selling without the complexity of a full marketing suite, Freshsales hits a practical sweet spot.

• Auto-assignment rules: Automatically route incoming leads to the right salesperson based on territory or rule-based criteria
• Marketing journey builder: Design multi-step customer journeys using triggers, delays, and automated email sequences
• Sales forecasting: Set deal commitments and best-case estimates to build pipeline forecasts
• Attribution reports: Track every contact touchpoint and identify which sources contribute most to conversions

Freshsales Integrations

Freshsales offers native integrations with Google Workspace, Microsoft 365, Mailchimp, Zapier, QuickBooks, Xero, DocuSign, Slack, and WhatsApp. An API is available for custom integrations.

EngageBay gives small and midsize businesses an all-in-one platform to manage marketing, sales, and helpdesk support without needing separate systems. If you want unified contact management, campaign automation, and customer tracking in one place, this tool fits the bill.

Who Is EngageBay Best For?

EngageBay suits small teams in fast-growing companies who want a unified platform for marketing and sales automation.

Why EngageBay Is a Good HubSpot Marketing Alternative

I picked EngageBay because it keeps marketing and sales in one system without forcing you into separate tools. I like that contact timelines show every interaction—email opens, deal stage changes, and support tickets—so my team isn't jumping between platforms to piece together a customer's history. I also use EngageBay's shared deal pipeline alongside email sequences, which means my marketing and sales motions stay in sync from first touch to close. For smaller teams that want that level of alignment without a complex stack, EngageBay delivers it natively.

• Lead scoring: Assign scores to contacts based on behavior and engagement to help your sales team prioritize outreach.
• Drip campaigns: Build automated multi-step email sequences that trigger based on contact actions or time delays.
• Web analytics: Track visitor behavior on your site and connect that activity directly to contact records in your CRM.
• SMS broadcast: Send one-time or scheduled SMS messages to segmented contact lists from within the platform.

EngageBay Integrations

EngageBay offers native integrations with Gmail, Office 365, Stripe, Zapier, Xero, QuickBooks, Mandrill, SendGrid, Mailgun, and Twilio. An API is available for custom integrations.

Constant Contact is an email marketing and digital engagement platform for businesses that want a fast way to manage communications and run campaigns. If you need straightforward tools to send email blasts, grow a contact list, or promote events, this platform is built with you in mind.

Who Is Constant Contact Best For?

Constant Contact fits small businesses and nonprofits that need quick, no-fuss tools for running email marketing and event promotions.

I picked Constant Contact because it handles event promotion and registration in one place without requiring extra tools. When I'm running an event, I can build a registration page, send targeted email invites, and track RSVPs—all from the same dashboard. I also like that Constant Contact lets me segment contacts and send follow-up emails to registrants automatically after the event. For teams that run regular events and want their email marketing and event logistics connected by default, it's a practical fit.

• Drag-and-drop email editor: Build and customize emails visually without writing any code
• A/B testing: Test subject lines or content variations to see which version drives better open rates
• Contact list segmentation: Group contacts by activity, interests, or other attributes to send targeted messages
• SMS marketing: Send text message campaigns to your contact list alongside email outreach

Constant Contact Integrations

Constant Contact offers native integrations with Shopify, WooCommerce, Eventbrite, Salesforce, Mindbody, QuickBooks Online, SurveyMonkey, Vimeo, WordPress, and Zapier. An API is available for custom integrations.

Act-On is a marketing automation platform for companies that want more control over campaign workflows and lead management. I think it's a good fit if your team values customization, detailed audience segmentation, and the ability to run cross-channel campaigns without a lot of technical lift.

Who Is Act-On Best For?

Act-On is an ideal option for mid-sized businesses that need complex, customizable automation across email, web, and social campaigns.

Why Act-On Is a Good HubSpot Marketing Alternative

I picked Act-On because its automated journey builder gives my team real flexibility to build branching workflows based on behavior, lead score, and engagement data—without being locked into a rigid template structure. I like that it includes Adaptive Sending, which adjusts email delivery timing based on when individual contacts are most likely to engage. In practice, that means my team can run highly targeted nurture programs that respond dynamically to how leads actually behave. For teams running long, multi-touch B2B campaigns, that level of control is hard to replicate in HubSpot without upgrading to much higher tiers.

Act-On Key Features

• Landing page builder: Design and publish conversion-focused landing pages directly within the platform without needing a separate tool
• Website visitor tracking: Identify and log which companies visit your site and which pages they view
• Lead scoring: Assign scores to contacts based on demographic data and behavioral activity
• Account-based marketing tools: Target and engage specific accounts with tailored campaigns across channels

Act-On Integrations

Act-On offers native integrations with Salesforce, Microsoft Dynamics 365, SugarCRM, Zendesk, Eventbrite, and Webex, and provides an API for custom integrations.

Adobe Marketo Engage is a marketing automation platform built for large marketing teams that need advanced campaign orchestration and customer journey management. I think enterprise B2B marketers and organizations with complex lead pipelines will find it tackles multichannel engagement and buyer insights challenges.

Who Is Adobe Marketo Engage Best For?

Adobe Marketo Engage is a strong choice for enterprise marketing teams managing high-volume lead generation and nurturing across complex, multi-channel campaigns.

Why Adobe Marketo Engage Is a Good HubSpot Marketing Alternative

I picked Adobe Marketo Engage because its lead management capabilities are built for scale in a way HubSpot simply doesn't match for large B2B organizations. The lead scoring system is sophisticated enough to evaluate both fit and engagement signals simultaneously, so my team can prioritize the right prospects for sales without manual triage. I also like the audience partitioning feature, which lets different marketing teams work within the same instance while keeping their lead data and campaigns separate. When you're running demand generation across multiple product lines or regions, that kind of governance is hard to replicate in HubSpot.

• Campaign cloning: Duplicate successful campaigns and assets to replicate performance across new programs.
• Multi-touch attribution: Track every marketing touchpoint's contribution to pipeline and revenue through built-in reporting dashboards.
• AI-generated content: Generate email copy, subject lines, and images directly within the platform using Adobe Firefly.
• Dynamic Chat: Engage website visitors through a generative AI-powered conversational tool trained on your brand and product data.

Adobe Marketo Engage Integrations

Adobe Marketo Engage offers native integrations with Salesforce, Microsoft Dynamics 365, LinkedIn, Google Ads, Zoom, ON24, Eventbrite, GoToWebinar, Webinar.net, and Tableau. An API is available for custom integrations.

ActiveCampaign is a marketing automation platform for teams who want deep control over multi-step campaigns and customer data. If your business needs tailored, behavior-based journeys and nuanced segmentation beyond what HubSpot offers, this tool stands out.

Who Is ActiveCampaign Best For?

ActiveCampaign fits well into an annual budget due to its transparent pricing model for midsize companies needing advanced automation.

Why ActiveCampaign Is a Good HubSpot Marketing Alternative

I picked ActiveCampaign because it gives my team a level of automation depth that's hard to match. The multi-step automation builder supports multiple triggers per workflow, which means I can design journeys that respond to very specific customer actions—like visiting a product page, clicking an email, and then waiting a set number of days before sending a follow-up. I also appreciate the automations map, which gives a visual overview of how all your active workflows connect. For teams running complex nurture sequences, that visibility makes a real difference in keeping things organized and accurate.

ActiveCampaign Key Features

• Email segmentation: Divide your contact list by behavior, location, purchase history, or custom fields to target the right contacts.
• Site tracking: Monitor which pages contacts visit on your website and use that data to trigger automations or update contact scores.
• Split testing: Test multiple versions of emails or automation paths to identify which approach drives better engagement.
• CRM integration: Manage contact records, deal stages, and outbound sales processes alongside your marketing campaigns in one platform.

ActiveCampaign Integrations

ActiveCampaign offers 1,000+ integrations through its app marketplace, including Salesforce, Microsoft Dynamics 365, Shopify, WooCommerce, Google Ads, Facebook, LinkedIn Ads, Slack, Zendesk, and WordPress. It's available on Zapier and provides an API for custom integrations.

Klaviyo is a marketing automation platform designed for growing businesses and e-commerce brands that want to harness customer data for precision targeting. I think you'll find it especially valuable if you need granular audience building and data-driven messaging across multiple channels.

Who Is Klaviyo Best For?

Klaviyo is a great fit for SMBs and e-commerce marketers at growth-oriented brands who need sophisticated audience targeting.

Why Klaviyo Is a Good HubSpot Marketing Alternative

I picked Klaviyo for its segmentation depth, which goes well beyond basic list filtering. You can build segments using real-time data like predicted spend, purchase frequency, and browsing behavior—so I'm targeting customers based on what they're actually doing, not just who they are. I also use Klaviyo's pre-built e-commerce flows, like abandoned cart and post-purchase sequences, which are designed around actual shopping behaviors rather than generic lead nurture logic. For e-commerce teams, that specificity makes a meaningful difference in relevance and timing.

Klaviyo Key Features

• SMS marketing: Send targeted text campaigns and automated SMS flows alongside your email programs.
• A/B testing: Test subject lines, send times, and email content to identify what resonates with specific segments.
• Customer profiles: View a unified timeline of each contact's purchase history, web activity, and campaign engagement.
• Signup forms: Build and embed customizable pop-ups and flyouts to capture new subscribers directly on your site.

Klaviyo Integrations

Klaviyo offers 300+ native integrations, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Google Ads, Facebook Ads, Recharge, AfterShip, Google Analytics, and Zendesk. An API is available for custom integrations.

GetResponse is a marketing automation platform that blends email campaigns, landing pages, and sales funnels for businesses needing more outreach options than standard HubSpot alternatives. I think B2B marketers, coaches, and small business owners will find it solves for list growth, lead nurturing, and direct engagement challenges.

Who Is GetResponse Best For?

GetResponse suits marketing professionals and small businesses who need to run automated email campaigns with integrated webinars.

Why GetResponse Is a Good HubSpot Marketing Alternative

I picked GetResponse specifically because it builds webinar hosting directly into the platform, so I don't need a separate tool like Zoom or GoToWebinar to run lead-generating events. I can set up a webinar registration page, automate confirmation and reminder emails, and follow up with attendees—all from one dashboard. The built-in webinar funnel is something HubSpot doesn't offer natively, and for content-driven marketing teams, that's a real gap GetResponse fills. I also like that I can trigger post-webinar automations based on attendee behavior, like whether someone watched to the end or dropped off early.

GetResponse Key Features

• Email campaign builder: Design and send broadcast emails using a drag-and-drop editor with pre-built templates.
• Marketing automation workflows: Build trigger-based sequences using conditions like email opens, clicks, or page visits.
• Conversion funnels: Create end-to-end sales funnels that combine landing pages, emails, and order pages.
• Contact list segmentation: Filter contacts by tags, custom fields, or engagement behavior to target specific groups.

GetResponse Integrations

GetResponse offers native integrations with Shopify, WooCommerce, Magento, Salesforce, PayPal, Stripe, Zapier, Facebook, Google Analytics, and WordPress. An API is also available for custom integrations.

If you need a marketing automation platform that keeps things uncomplicated, Brevo brings that to the table. I think teams at small and mid-sized e-commerce firms looking for fast setup and user-friendly campaign automation will appreciate how much they can manage without heavy customization.

Who Is Brevo Best For?

Brevo uses an intuitive interface for small e-commerce teams and marketers who want a straightforward platform without technical complexity.

I picked Brevo specifically for its drag-and-drop workflow builder, which lets me set up multi-step automation in minutes without writing a single line of code. When I'm building a welcome series or a post-purchase follow-up, I can define triggers, set wait times, and chain actions across email and SMS in one visual canvas. I also like the pre-built automation templates—for things like abandoned cart and birthday emails—which I can launch and adjust quickly rather than building from scratch. For teams who want HubSpot-level automation without the setup complexity, Brevo makes that accessible.

Brevo Key Features

• Lead scoring: Assign scores to contacts based on their activity and campaign interactions to prioritize outreach.
• Transactional email sending: Deliver order confirmations, password resets, and other triggered emails via Brevo's email API.
• Contact segmentation: Filter and group contacts by behavior, attributes, or engagement history to target specific audiences.
• Landing page builder: Create and publish landing pages using customizable templates to support campaign traffic.

Brevo Integrations

Brevo offers native integrations with Shopify, WooCommerce, Magento, Salesforce, Stripe, Pipedrive, PrestaShop, WordPress, Facebook, Google Contacts, and connects with Zapier. An API is available for custom integrations.

Salesforce Marketing Cloud speaks to enterprise marketers who need to unify and personalize customer engagement across every digital channel. I think it stands out if you want advanced automation and tailored customer journeys beyond what you get with basic marketing platforms.

Who Is Salesforce Marketing Cloud Best For?

Salesforce Marketing Cloud is well-suited to digital marketing teams at large enterprises aiming to orchestrate complex, personalized campaigns across multiple channels.

Why Salesforce Marketing Cloud Is a Good HubSpot Marketing Alternative

I picked Salesforce Marketing Cloud because its cross-channel personalization goes well beyond what HubSpot's marketing tools can handle at scale. I use Journey Builder to design customer paths that adapt in real time based on behavior across email, SMS, social, and paid ads—all within one platform. I also like that Einstein AI surfaces predictive content recommendations, so my team isn't manually segmenting every campaign variant. For enterprise teams running high-volume, multi-touchpoint campaigns, that level of personalization automation is hard to match elsewhere.

Salesforce Marketing Cloud Key Features

• Data 360 CDP: Unify customer data from across your tech stack into a single profile to power segmentation and audience targeting.
• Loyalty management: Build and automate loyalty and incentive programs with real-time offers and promotions tailored to individual customers.
• Conversational marketing: Turn one-way email and SMS campaigns into two-way conversations with AI agents that carry context across channels.
• Campaign automation: Set up campaigns that assemble, execute, and optimize themselves based on marketer-defined goals and real-time performance signals.

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud offers native integrations with Salesforce CRM, Google Analytics 360, Facebook Ads, Twitter, LinkedIn, WhatsApp, Google Ads, and Dropbox. An API is available for custom integrations.