Os 10 melhores softwares de fidelização para comércio eletrónico em 2026

Análises do melhor software de fidelização para comércio eletrónico

1. 

   1

   Growave

   Best for loyalty and reviews

   • 14-day free trial + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Growave is a Shopify-native loyalty and retention platform that combines points programs, VIP tiers, referrals, product reviews, Instagram UGC, and wishlist management in a single app.

   Who Is Growave Best For?

   Growave is a natural fit for small to mid-sized Shopify merchants who want loyalty, reviews, and wishlist tools without managing multiple separate apps.

   Why I Picked Growave

   I've included Growave in my top picks because it genuinely consolidates features that most Shopify merchants otherwise juggle across three or four separate apps. What I like is that the wishlist module doesn't just let customers save items: it also triggers automated "back in stock" and price drop reminders, turning passive saves into purchase intent signals. The reviews module ties directly into the loyalty program too, so customers earn points for leaving UGC, which connects social proof collection to retention in a way that feels natural rather than forced.

   Growave Key Features

   • Shopify Flow automation: Trigger personalized rewards and review requests based on customer shopping behavior through native Shopify Flow without manual setup.
   • VIP tiers with custom perks: Design tiered programs with configurable perks like free shipping or early sale access, with automated tier progression based on spend or engagement.
   • Nudges: Display contextual prompts on the homepage, cart, and checkout pages to encourage loyalty program sign-ups and points redemption at key purchase moments.
   • Shopify Checkout Extensions: Let customers view and apply points rewards directly at checkout, including compatibility with Shop Pay.

   Growave Integrations

   Growave offers native integrations with Klaviyo, Omnisend, Postscript, Attentive, PushOwl, Gorgias, Recharge, GemPages, PageFly, and TikTok Shop, along with Shopify-native connections to Checkout, Shopify POS, and Shopify Flow. An API and SDK are also available for custom and headless integrations.

   Pros and Cons

   Pros:

   • Reviews sync daily to Google Shopping
   • Wishlist triggers automated price drop emails
   • Replaces multiple Shopify apps with one

   Cons:

   • Exclusive to Shopify with no multi-platform support
   • Built-in theme editor lacks design flexibility
   Learn more about Growave:

   • Check out Growave on their website
2. 

   2

   Open Loyalty

   Best for API-first loyalty programs

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Open Loyalty is an API-first loyalty engine built for brands that need to design and deploy custom loyalty and gamification programs across ecommerce, retail, and digital channels.

   Who Is Open Loyalty Best For?

   Open Loyalty is a strong fit for mid-market and enterprise brands that need a developer-driven loyalty infrastructure they can fully customize and embed into existing tech stacks.

   Why I Picked Open Loyalty

   Open Loyalty earns its spot on my shortlist because it functions as a headless loyalty engine you can wire into any ecommerce stack without rebuilding your frontend. I use the rules engine to configure complex point accrual logic, like awarding bonus points for repeat purchases within a rolling 30-day window, without custom development. The built-in gamification mechanics, including tiers, badges, and challenges, are all configurable through the API rather than locked behind a fixed UI.

   Open Loyalty Key Features

   • Loyalty analytics: Track program performance across member activity, point issuance, redemption rates, and campaign results from a centralized dashboard.
   • Segmentation: Group members by behavior, purchase history, or custom attributes to target specific segments with tailored campaigns.
   • Referral program software: Configure referral mechanics that reward both the referrer and the new customer, with event-based triggers managed through the API.
   • Digital wallet software: Issue and manage member reward balances through a built-in digital wallet that tracks points, coupons, and redeemable assets in one place.

   Open Loyalty Integrations

   Open Loyalty is a headless, API-first platform designed to connect with ecommerce platforms, CRM systems like Salesforce, marketing automation tools like Braze, and POS systems through its REST API. It also supports webhooks for real-time event processing and AWS S3 exports for batch data transfers.

   Pros and Cons

   Pros:

   • Headless architecture suits custom frontends
   • Flexible campaign rules for complex promotions
   • Built-in gamification mechanics like badges and challenges

   Cons:

   • Requires developer resources for initial setup
   • Back-office reporting options are limited
   Learn more about Open Loyalty:

   • Check out Open Loyalty on their website
3. 

   3

   Stamped

   Best for loyalty and UGC

   • Free demo available
   • From $23/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Built for ecommerce brands, Stamped is a loyalty and social proof platform covering points-based rewards, referrals, product reviews, ratings, and user-generated content.

   Who Is Stamped Best For?

   Stamped works well for ecommerce marketing teams that own both customer retention and on-site social proof, and want those functions managed from one platform.

   Why I Picked Stamped

   I picked Stamped as one of the best because no other tool in this space ties loyalty, reviews, and UGC together as tightly as it does. What I like most is how review data feeds directly into loyalty and lifecycle logic. For example, Stamped can trigger a subscription upsell to a customer who just left a positive review, or automatically enroll them in a replenishment flow. That kind of cross-module connection isn't something you can replicate by cobbling together separate point solutions.

   Stamped Key Features

   • VIP tier programs: Segment loyalty members into tiers based on points or spend, with each tier unlocking different rewards and perks.
   • Referral program builder: Create branded referral campaigns that reward both the referrer and the new customer with points or discounts.
   • NPS surveys: Collect Net Promoter Score data post-purchase directly within the platform alongside review requests.
   • Community Q&A: Let shoppers post and answer product questions on product pages, adding peer-driven content to the buying experience.

   Stamped Integrations

   Stamped offers 50+ integrations spanning email marketing, helpdesk, automation, and page builder categories, including Klaviyo, Attentive, Gorgias, Shopify Flow, Aftership, Rebuy, Recharge, BazaarVoice, Slack, and Help Scout. An API is available for custom integrations with unsupported or custom-built platforms.

   Pros and Cons

   Pros:

   • Certified Google Reviews partner for Shopping syndication
   • In-email review submission boosts collection rates
   • Reviews and loyalty managed in one platform

   Cons:

   • Some features only available on Shopify
   • Review widgets can load slower than other elements
   Learn more about Stamped:

   • Check out Stamped on their website
4. 

   4

   Annex Cloud

   Best for referral-driven loyalty

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Annex Cloud is a cloud-based loyalty experience platform that covers points and tier management, referral programs, social engagement rewards, member data capture, and omnichannel loyalty tracking across ecommerce and in-store touchpoints.

   Who Is Annex Cloud Best For?

   Annex Cloud is a strong fit for mid-market to enterprise retail and ecommerce brands that want to grow through community-driven acquisition, not just repeat-purchase incentives.

   Why I Picked Annex Cloud

   Annex Cloud earns its spot on my shortlist because its social and referral features are genuinely built into the loyalty engine, not bolted on. I like that you can reward customers for specific social actions, like following, sharing, or posting about your brand, and tie those actions directly to point accrual within the same program. The referral module tracks who referred whom, issues rewards to both sides automatically, and surfaces conversion analytics so you can see which advocates are actually driving new revenue, not just clicks.

   Annex Cloud Key Features

   • Progressive profiling: Collect customer data incrementally across touchpoints by asking contextual questions at each interaction, building richer member profiles over time without long sign-up forms.
   • Journey Catalyst: Build automated loyalty journeys that trigger personalized messages and rewards based on customer behavior across online and in-store channels.
   • Flexible rules engine: Configure points, tiers, and reward logic without coding, including action-driven rewards for any trackable customer activity beyond purchases.
   • Multi-template and multi-program support: Run distinct loyalty program structures across multiple brands, regions, or customer segments from a single platform instance.

   Annex Cloud Integrations

   Annex Cloud offers 125+ integrations with ecommerce platforms, CRM systems, marketing tools, and payment providers. Documented integrations include Shopify, BigCommerce, commercetools, Salesforce, SAP Customer Data Cloud, Microsoft Dynamics, Klaviyo, Braze, and Bloomreach. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Responsive customer support with fast replies
   • Rewards social actions like photo submissions
   • Combines loyalty, referral, and UGC modules

   Cons:

   • Third-party integrations can be time-consuming
   • Reporting lacks multi-value consolidated views
   Learn more about Annex Cloud:

   • Check out Annex Cloud on their website
5. 

   5

   Rivo

   Best for Shopify loyalty automation

   • 7-day free trial + free demo available
   • From $199/month

   Visit Website

   

   Rivo is a Shopify-native retention platform that covers loyalty programs, referrals, customer accounts, memberships, store credit, wishlists, and gift cards for direct-to-consumer brands.

   Who Is Rivo Best For?

   Rivo is a strong fit for fast-growing Shopify DTC brands that want to build and automate a loyalty program without relying on a developer.

   Why I Picked Rivo

   I picked Rivo as one of the best because its automation is built on Shopify's native infrastructure, not bolted on top of it. What that means in practice: you can use Shopify Flow to trigger Rivo actions like awarding points or upgrading VIP tiers based on events across your entire store, without writing a single line of code. I also like the Rivo Activate feature, which lets customers log in directly from a Klaviyo email using passwordless authentication, so there's no friction between an email click and a loyalty redemption. For DTC brands that want a custom setup, the developer toolkit and full REST API give you room to build beyond what the out-of-the-box configuration offers.

   Rivo Key Features

   • Referral program builder: Create and customize referral campaigns where customers earn rewards for sharing your store with friends.
   • Paid memberships: Offer subscription-based membership tiers with exclusive perks like discounts or free shipping as recurring revenue.
   • Store credit management: Issue and track store credit balances that customers can apply at checkout.
   • Customer account pages: Build branded, on-site account portals where customers view points, rewards history, and referral links.

   Rivo Integrations

   Rivo offers 50+ native integrations, including Klaviyo, Attentive, Postscript, Omnisend, Gorgias, Recharge, Judge.me, Okendo, Shopify POS, and Shopify Flow. A REST API, JavaScript SDK, webhooks, and metafields are also available for custom integrations.

   Pros and Cons

   Pros:

   • Weekly product updates using latest Shopify tech
   • Month-to-month billing with no annual lock-ins
   • Syncs with both POS and online stores

   Cons:

   • Limited customization on lower-tier plans
   • Some features require Shopify Plus
   Learn more about Rivo:

   • Check out Rivo on their website
6. 

   6

   Smile.io

   Best for Shopify loyalty programs

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smile.io is a loyalty program platform built specifically for Shopify, offering points, VIP tiers, referrals, and a promotions engine with checkout extensions and Shopify POS support.

   Who Is Smile.io Best For?

   Smile.io is a natural fit for small to mid-sized Shopify merchants who want a loyalty program up and running without developer help.

   Why I Picked Smile.io

   I picked Smile.io as one of the best because its "Built for Shopify" certification means the setup process is genuinely different from other loyalty tools. Checkout extensions install directly into Shopify's native checkout without any custom code, and embedded blocks let you drop loyalty touchpoints onto product pages through the theme editor. I also like the Loyalty Hub, which gives customers a dedicated space to track points and claim rewards without being redirected off-site.

   Smile.io Key Features

   • Points expiry: Set points expiration windows to bring lapsing members back to your store before rewards go to waste.
   • Bonus campaigns: Run double-points events and time-limited promotions to spike repeat purchases around key sales moments.
   • VIP tier entry rewards: Automatically issue a free product, discount, or points bonus the moment a customer reaches a new tier.
   • Post-purchase referral prompts: Trigger sharing reminders and unique referral links at checkout, when purchase intent and satisfaction are highest.

   Smile.io Integrations

   Smile.io offers 25+ native integrations across categories like email and marketing, reviews, customer support, subscriptions, and upsell and cross-sell, including Klaviyo, Gorgias, Judge.me, and more. It also provides a REST API and JavaScript SDK for custom integrations.

   Pros and Cons

   Pros:

   • Points balance visible at checkout
   • Supports 20+ languages for global stores
   • Shopify POS support for in-store earning

   Cons:

   • Multicurrency rewards limited to percentage-off only
   • VIP tiers locked behind the Growth plan
   Learn more about Smile.io:

   • Check out Smile.io on their website
7. 

   7

   Yotpo

   Best for reviews and rewards

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Yotpo is an ecommerce marketing platform that brings loyalty and rewards programs, customer reviews, referrals, SMS marketing, and subscriptions together under a single connected system.

   Who Is Yotpo Best For?

   Yotpo is a strong fit for direct-to-consumer brands on Shopify or BigCommerce that want reviews, loyalty, and SMS marketing managed from one platform.

   Why I Picked Yotpo

   I've included Yotpo in my top picks because the connection between its reviews and loyalty products is genuinely built in, not bolted on. You can reward customers with points specifically for leaving a review, and those review interactions feed directly into loyalty segmentation. I also like that review content surfaces inside loyalty emails automatically, so a post-purchase flow can include both a points update and a star rating request in one message. That kind of cross-product data sharing is what most platforms ask you to stitch together yourself.

   Yotpo Key Features

   • VIP tiers: Create tiered membership levels with custom entry rules, perks, and point multipliers for each tier.
   • Referral program: Build referral campaigns that reward both the sender and recipient with points, discounts, or store credit.
   • SMS loyalty campaigns: Send targeted SMS messages triggered by loyalty milestones, point balances, or tier upgrades.
   • On-site loyalty widget: Display a customizable loyalty panel on your storefront where shoppers can track points and redeem rewards without leaving the page.

   Yotpo Integrations

   Yotpo offers 120+ pre-built integrations across all major ecommerce platforms, including Shopify, Klaviyo, Gorgias, and Recharge, as well as Google, Meta, BigCommerce, Attentive, and more. It's available on Zapier and offers an API for custom integrations.

   Pros and Cons

   Pros:

   • Supports a good range of integrations
   • 20+ prebuilt earning campaigns out of the box
   • Reviews and loyalty share customer data natively

   Cons:

   • Free tier has very limited loyalty features
   • Overage charges add up at higher volumes
   Learn more about Yotpo:

   • Check out Yotpo on their website
8. 

   8

   LoyaltyLion

   Best for loyalty analytics

   • Free plan + 14-day free trial + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LoyaltyLion is an ecommerce loyalty platform built for Shopify and Shopify Plus that covers points and rewards programs, VIP tiers, referrals, customer analytics, and AI-powered loyalty tools.

   Who Is LoyaltyLion Best For?

   LoyaltyLion is a strong fit for mid-market Shopify and Shopify Plus merchants who want deeper visibility into how their loyalty program affects purchasing behavior.

   Why I Picked LoyaltyLion

   I picked LoyaltyLion as one of the best because its analytics depth sets it apart from most loyalty platforms. The analytics dashboard breaks down program performance across points earned, rewards claimed, referral revenue, and order data, all filterable by custom date ranges down to the minute. I also like the customer segmentation built into the platform, which groups members into categories like Loyal, At Risk, and Win Back so you can act on loyalty data rather than just read it. That combination of granular reporting and segmentation helps brands drive repeat business and is what makes LoyaltyLion the right pick if analytics are central to how you manage retention.

   LoyaltyLion Key Features

   • VIP tiers: Set up tiered loyalty structures with exclusive perks like double points days, queue jumping, and access to private events.
   • Referral program: Reward customers for bringing in new shoppers, with referral activity tracked and tied directly to points.
   • Receipt upload: Let customers upload receipts from in-store or off-platform purchases to earn points outside of your Shopify storefront.
   • Rules and automation: Build custom trigger-based rules that automatically update your loyalty page and activate rewards based on specific customer actions.

   LoyaltyLion Integrations

   LoyaltyLion offers 100+ integrations across categories like email marketing, SMS, reviews, helpdesk, subscriptions, mobile app builders, and wallets, including Klaviyo, Attentive, Gorgias, HubSpot, Mailchimp, and Zendesk. A Headless API is also available for custom integrations and works with any headless framework.

   Pros and Cons

   Pros:

   • Quick setup and launch on Shopify
   • Granular analytics with custom date filtering
   • Built-in customer segmentation by loyalty status

   Cons:

   • Multi-currency support across stores lacking
   • Limited to Shopify as a platform
   Learn more about LoyaltyLion:

   • Check out LoyaltyLion on their website
9. 

   9

   Talon.One

   Best for loyalty and promotions

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Talon.One is a promotions and loyalty engine that lets you build rule-based discount, coupon, referral, and loyalty program logic via a no-code interface, all delivered through a single API.

   Who Is Talon.One Best For?

   Talon.One is a strong fit for mid-market and enterprise ecommerce teams that need a developer-friendly backend for managing complex, multi-condition promotion and loyalty logic at scale.

   Why I Picked Talon.One

   I picked Talon.One as one of the best because its Rule Builder is where it genuinely separates itself. You can layer multiple conditions across cart attributes, customer segments, and real-time behavioral data to define exactly when and how a promotion or loyalty reward fires. I also like the campaign evaluation logic, which lets you control rule stacking, priority order, and budget caps across thousands of concurrent campaigns, so conflicting or overlapping promotions don't erode your margins.

   Talon.One Key Features

   • Loyalty tiers: Define tier thresholds, expiration rules, and tier-specific rewards within a single loyalty program structure.
   • Coupon management: Generate single-use, multi-use, or bulk coupon codes with custom redemption limits and expiration dates.
   • Referral tracking: Build referral campaigns that attribute rewards to both the referrer and the referred customer.
   • Audience segmentation: Create customer segments based on profile attributes, purchase history, and real-time session data.

   Talon.One Integrations

   Talon.One offers native integrations across customer data platforms, customer engagement platforms, CRM platforms, commerce platforms, and point of sale systems. Featured technology partners include Shopify, Braze, Segment, Iterable, mParticle, and Bloomreach, along with commercetools and Amplitude. An Integration API and Management API are available for custom integrations.

   Pros and Cons

   Pros:

   • 40ms API response time at enterprise scale
   • Supports loyalty, discounts, and referrals together
   • Marketers can launch campaigns without developer work

   Cons:

   • Cost can be expensive depending on scale
   • Learning curve for non-technical users
   Learn more about Talon.One:

   • Check out Talon.One on their website
10. 

    10

    Antavo

    Best for enterprise loyalty customization

    • Free demo available
    • Pricing upon request

    Visit Website

    

    Antavo is an enterprise loyalty program platform with a no-code workflow builder, points and tier management, gamification, receipt scanning, and a promotions engine built across omnichannel retail and ecommerce environments.

    Who Is Antavo Best For?

    Antavo is built for enterprise retailers and global brands that need a loyalty program with complex rules, multi-market configurations, and custom program logic at scale.

    Why I Picked Antavo

    I've included Antavo in my top picks because the depth of program customization genuinely separates it from most loyalty tools. The no-code Workflows editor lets you build and modify program logic visually, without custom development, so complex earning rules, multi-market tier configurations, and conditional reward triggers are all manageable without touching code. I also like the Points Economy module, which lets you set global multi-country rules alongside segment-specific configurations from a single place.

    Antavo Key Features

    • Promotions engine: Build and launch time-limited, personalized campaigns with segmentation rules and reward triggers.
    • Challenges: Create behavior-based missions that reward members for completing specific actions, like reviewing a product or reaching a purchase threshold.
    • Receipt scanning: Capture in-store purchases made outside your ecommerce platform by letting members upload receipts to earn points.
    • Digital wallet: Design a branded digital loyalty card members can access on mobile without downloading a separate app.

    Antavo Integrations

    Antavo offers 20+ integrations across ecommerce, marketing automation, CDP, CRM, and wallet categories, including Shopify, Shopify Plus, Salesforce Commerce Cloud, Klaviyo, Braze, Emarsys, Bloomreach, mParticle, and more. An API is available for custom integrations.

    Pros and Cons

    Pros:

    • Supports in-store and online loyalty rules
    • Separate test and production environments
    • Gamification modules like challenges and contests

    Cons:

    • Reporting features feel limited out-of-box
    • Onboarding and integration setup can lag
    Learn more about Antavo:

    • Check out Antavo on their website