10 melhores soluções de software PPC da Amazon selecionadas para 2026

Avaliações do melhor software PPC para a Amazon

1. 

   1

   Astra by Sellrbox

   Best with verified partnerships for ad channels

   • 30-day free trial + free demo available
   • From $119/month + 1.75% of ad revenue (billed annually)

   Visit Website

   

   Astra by Sellrbox is an AI-powered Amazon PPC platform that automates the full advertising workflow, from keyword research and campaign creation to bid optimization and dayparting across Sponsored Products, Sponsored Brands, and Sponsored Display.

   Who Is Astra by Sellrbox Best For?

   Astra by Sellrbox suits Amazon sellers and growing ecommerce brands that want to move from manual or rule-based ad management to a fully automated, AI-driven PPC workflow.

   Why I Picked Astra by Sellrbox

   Astra by Sellrbox earns its spot because its verified partnerships with Amazon Ads, Walmart, and TikTok Shop translate directly into the product's ad capabilities, not just its branding. I like that the Amazon Ads partner status enables hourly bid adjustments across Sponsored Products, Sponsored Brands, and Sponsored Display from a single dashboard. I also appreciate the three AI strategy modes: ACOS Target, Monthly Budget Target, and Constant Bid, each tuned to a distinct campaign goal rather than applying one-size-fits-all logic.

   Astra by Sellrbox Key Features

   • Automated keyword harvesting: The platform continuously discovers and applies high-performing new keywords to your campaigns.
   • Negative targeting automation: Automatically detects and blocks wasteful targets to reduce unnecessary ad spend.
   • Dayparting scheduling: Schedule ad pausing and ramping by hour or day to align with demand patterns.
   • Predictive inventory tracking: Monitors stock levels and ad status to avoid wasted spend on low or out-of-stock products.

   Astra by Sellrbox Integrations

   Astra by Sellrbox offers native integrations with Amazon Ads, Walmart Connect, and TikTok Shop. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Verified partnerships with ad channel platforms
   • Advanced dayparting with automated scheduling
   • AI-driven campaign creation and bid strategies

   Cons:

   • Reporting lack deep historical analytics
   • Limits base tier to single marketplace
   Learn more about Astra by Sellrbox:

   • Check out Astra by Sellrbox on their website
2. 

   2

   Pulse Pilot PPC

   Best for flat-fee Amazon bid automation

   • 30-day free trial
   • From $199/month

   Visit Website

   

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   Pulse Pilot PPC is an Amazon PPC software that combines rule-based bid management, AI-driven automation, and keyword harvesting across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

   Who Is Pulse Pilot PPC Best For?

   Pulse Pilot PPC is a strong fit for Amazon sellers and small agencies managing Sponsored Ads in the US, Canada, or Mexico who want predictable, flat-fee pricing over percentage-of-spend models.

   Why I Picked Pulse Pilot PPC

   Pulse Pilot PPC earns its spot on my shortlist because flat-fee pricing at $199/month means your costs stay fixed whether you're spending $5,000 or $50,000 on ads. I love how the market conversion benchmark flags whether a high-ACoS keyword is a bidding problem or a listing problem, so you're not blindly cutting bids. The Copilot shadow mode also lets you see exactly what the AI would change before it touches anything, which I find genuinely useful when testing new campaigns.

   Pulse Pilot PPC Key Features

   • Harvest rules: Automatically promotes converting search terms into exact, phrase, broad, or ASIN targets while adding a matching negative in the source campaign.
   • Dayparting grid: Lets you manually paint an hour-by-hour weekly bid schedule or have Claude generate one from your hourly data and refresh it weekly.
   • Spend Shield: Sets weekly or monthly budget ceilings per campaign or tag and adjusts daily budgets to stay on pace without ever exceeding your cap.
   • Sales Funnel diagnostics: Compares your search, click, add-to-cart, and purchase rates against market benchmarks to pinpoint whether your listing or your price is losing sales.

   Pulse Pilot PPC Integrations

   Pulse Pilot PPC integrates with the Amazon Ads API and Amazon Selling Partner API for advertising, inventory, pricing, and listing-health data. It’s also available through the Amazon Selling Partner Appstore.

   Pros and Cons

   Pros:

   • Shadow mode previews AI decisions
   • Market benchmarks diagnose listing problems
   • Transparent bid-change audit trails

   Cons:

   • No profit-based optimization
   • Sponsored Display controls remain limited
   Learn more about Pulse Pilot PPC:

   • Check out Pulse Pilot PPC on their website
3. 

   3

   AdLabs

   Best for creative ad testing

   • 30-day free trial
   • From $40/month + 1% of ad spend

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adlabs stands out for Amazon advertisers who want to test and optimize creative assets before launching campaigns. The platform is built for brands and agencies focused on improving ad performance through data-driven creative testing. If your team needs to compare different ad variations and understand which visuals or copy drives the best results, Adlabs offers specialized tools for creative experimentation.

   Why I Picked Adlabs

   For Amazon PPC teams focused on creative performance, Adlabs offers a unique approach to ad testing that goes beyond basic campaign management. The platform lets you run controlled experiments with different ad creatives, so you can see which images, headlines, or calls-to-action actually drive clicks and conversions. I appreciate that Adlabs provides detailed analytics on creative elements, helping you make data-backed decisions about what to launch at scale. If you want to maximize the impact of your Amazon ads through systematic creative testing, Adlabs is purpose-built for that need.

   Adlabs Key Features

   Some other features that make Adlabs valuable for Amazon PPC teams include:

   • Automated Creative Rotation: Cycles through multiple ad creatives to ensure even exposure during tests.
   • Audience Segmentation Tools: Allows you to test creative performance across different audience groups.
   • Real-Time Performance Tracking: Displays up-to-the-minute results for each creative variation.
   • Bulk Creative Uploads: Lets you import and manage multiple ad assets at once.

   Adlabs Integrations

   Integrations include Amazon Ads.

   Pros and Cons

   Pros:

   • Real-time tracking for creative results
   • Automated rotation of ad variations
   • Creative testing tools for ad performance

   Cons:

   • Limited reporting customization options
   • Lacks campaign budget management features
   Learn more about AdLabs:

   • Check out AdLabs on their website
4. 

   4

   Optmyzr

   Best for cross-platform ad management

   • 14-day free trial
   • From $66/month

   Visit Website

   

   Optmyzr gives retail marketers and agencies a way to manage Amazon PPC alongside Google, Microsoft, and other ad platforms from one dashboard. This tool is a fit for teams juggling multiple channels who want unified workflows and reporting across their paid media. If you need to coordinate Amazon campaigns with broader digital ad strategies, Optmyzr brings cross-platform control to your PPC management.

   Why I Picked Optmyzr

   Managing Amazon PPC in isolation can make it tough to coordinate campaigns across all your paid channels, which is why Optmyzr’s cross-platform ad management stands out. The platform lets you manage Amazon, Google, and Microsoft Ads from a single interface, so you can align strategies and reporting without switching tools. I appreciate that Optmyzr includes unified budget pacing and cross-channel reporting, which helps you keep spend and performance in sync across platforms. For teams running multi-channel campaigns, Optmyzr brings everything together in one place.

   Optmyzr Key Features

   Some other features that make Optmyzr useful for Amazon PPC management include:

   • Rule-Based Automations: Lets you set custom rules to automate bid changes, keyword management, and campaign adjustments.
   • Shopping Campaign Builder: Helps you quickly create and structure Amazon shopping campaigns with bulk editing tools.
   • Ad Testing Tools: Provides A/B testing for ad copy and creative variations within your Amazon campaigns.
   • Change History Tracking: Keeps a detailed log of all campaign changes for easy auditing and troubleshooting.

   Optmyzr Integrations

   Integrations include Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, and LinkedIn Ads.

   Pros and Cons

   Pros:

   • Unified reporting across multiple platforms
   • Rule-based automation for campaign optimization
   • Cross-platform management across ad channels

   Cons:

   • Reporting customization options are restricted
   • Limited support for Amazon international markets
   Learn more about Optmyzr:

   • Check out Optmyzr on their website
5. 

   5

   sellerboard

   Best for real-time profit analytics

   • 30-day free trial + free demo available
   • From $15/month (billed annually)

   Visit Website

   

   sellerboard offers real-time profit analytics designed for Amazon sellers who want deeper visibility into their ad spend and margins. This platform is a strong fit for ecommerce businesses that need to track PPC performance alongside actual profitability. If you’re looking to connect your advertising data directly to your bottom line, sellerboard brings those insights together in one place.

   Why I Picked sellerboard

   I chose sellerboard because its real-time profit analytics go beyond standard PPC reporting, giving you a clear picture of how your ad spend impacts actual profits. The platform tracks every cost associated with your Amazon business—including PPC, fees, and returns—so you can see true profitability at a glance. I like that sellerboard automatically updates profit calculations as campaigns run, helping you make quick, informed decisions. This focus on real-time, actionable financial data makes it especially useful for sellers who want to connect advertising performance directly to their bottom line.

   sellerboard Key Features

   Some other features in sellerboard that stand out for Amazon PPC management include:

   • PPC Dashboard: View all your Amazon ad campaigns, performance metrics, and spend in one centralized dashboard.
   • Automated Campaign Optimization: Set rules to automatically adjust bids and budgets based on your chosen performance criteria.
   • Keyword Tracking: Monitor keyword rankings and performance to identify which terms drive the most profitable traffic.
   • Inventory Management Integration: Connect ad performance data with inventory levels to avoid overspending on products that are low or out of stock.

   sellerboard Integrations

   Integrations include Amazon, Shopify, Walmart, and eBay.

   Pros and Cons

   Pros:

   • Automated bid and budget adjustments
   • Tracks fees, refunds, and true margins accurately
   • Real-time profit tracking tied to ad performance

   Cons:

   • Reporting customization options are limited
   • Limited support beyond Amazon advertising
   Learn more about sellerboard:

   • Check out sellerboard on their website
6. 

   6

   AdBrew

   Best for multilingual campaign support

   • Free demo available
   • From $799/month

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AdBrew is an Amazon PPC automation platform that combines AI-driven bid management, rule-based automation, keyword harvesting, and multi-marketplace campaign analytics with retail-aware optimization across Sponsored Products, Brands, and Display ad types.

   Who Is AdBrew Best For?

   AdBrew is a strong fit for Amazon sellers and agencies managing PPC campaigns across multiple marketplaces who need advanced automation and analytics in one platform.

   Why I Picked AdBrew

   I've included AdBrew in my top picks because its multi-marketplace support covers nine Amazon marketplaces, including the US, UK, Germany, Japan, Spain, Italy, Canada, India, and Australia, all from a single account. What I like specifically is that the bulk campaign launcher lets you replicate and deploy campaign structures across those marketplaces without rebuilding everything from scratch per locale. The digital shelf analytics also tracks keyword visibility by placement across markets, so you can spot where a product ranks differently in, say, Amazon.de vs. Amazon.co.uk and adjust targeting accordingly.

   AdBrew Key Features

   • AI-powered bid automation: Automatically adjusts bids for keywords, placements, and targets based on performance data and custom rules you define.
   • Keyword harvesting: Pulls converting search terms from auto and broad campaigns and promotes them as exact or phrase match targets.
   • Dayparting: Schedules bid multipliers by hour of day using Amazon Marketing Stream data to control spend during peak and low-conversion windows.
   • Amazon Marketing Cloud reports: Runs AMC-based audience and attribution reports to analyze multi-touch ad performance across campaign types.

   AdBrew Integrations

   AdBrew offers a small set of integrations, including Google Looker Studio, Google Sheets, Claude, and ChatGPT. Its primary connectivity comes through direct connections with Amazon Ads, Amazon DSP, Amazon Marketing Cloud, Amazon Marketing Stream, and Walmart Connect, which are core to its platform functionality rather than third-party integrations. Zapier support and a public API for custom integrations are not clearly documented.

   Pros and Cons

   Pros:

   • No-code AMC audience and report builder
   • DSP access without minimum spend requirements
   • Hourly dayparting with stream-based analytics

   Cons:

   • Limited to Amazon and Walmart channels
   • Initial campaign setup can be complex
   Learn more about AdBrew:

   • Check out AdBrew on their website
7. 

   7

   Pacvue

   Best for enterprise-level automation

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Pacvue is built for large brands and agencies that need advanced automation and control over Amazon PPC campaigns. With a focus on enterprise-level features, it appeals to teams managing high ad spend and complex account structures. If your business requires customizable rules, cross-channel reporting, and granular workflow automation, Pacvue brings these capabilities together in one platform.

   Why I Picked Pacvue

   What sets Pacvue apart is its focus on enterprise-level automation for Amazon PPC management. The platform lets you build custom rule-based automations for bidding, budget allocation, and keyword management, which is essential for teams handling large-scale campaigns. I appreciate how Pacvue’s workflow automation tools help reduce manual work and maintain control over complex account structures. For businesses that need to manage multiple brands or marketplaces with precision, Pacvue’s automation capabilities make it a strong choice.

   Pacvue Key Features

   In addition to its automation capabilities, Pacvue offers several other features designed for advanced Amazon PPC management:

   • Cross-Channel Reporting: Analyze performance data from Amazon alongside other retail media channels in a unified dashboard.
   • Share of Voice Tracking: Monitor your brand’s visibility and competitor activity across key search terms.
   • Dayparting Controls: Schedule ads to run at specific times of day or days of the week for optimal performance.
   • Customizable Alerts: Set up notifications for campaign anomalies, budget thresholds, or performance changes.

   Pacvue Integrations

   Integrations include Amazon Advertising, Amazon DSP, and Amazon Marketing Cloud.

   Pros and Cons

   Pros:

   • Cross-channel reporting in one dashboard
   • Share of voice tracking for competitive insights
   • Advanced automation for large scale campaigns

   Cons:

   • Limited integrations outside Amazon ecosystem
   • Interface can feel complex for new users
   Learn more about Pacvue:

   • Check out Pacvue on their website
8. 

   8

   atom11

   Best for customizable rule-based workflows

   • 7-day free trial + free demo available
   • From $499/month

   Visit Website

   

   atom11 is built for teams that want to design highly customizable, rule-based workflows for Amazon PPC management. This platform appeals to advertisers and agencies who need granular control over campaign automation and decision logic. If your business requires tailored automation that adapts to unique strategies or complex account structures, atom11 offers flexibility that’s hard to find in other Amazon PPC tools.

   Why I Picked atom11

   What sets atom11 apart is its focus on customizable rule-based workflows, which is especially valuable for Amazon PPC teams with complex or evolving strategies. The platform lets you build detailed automation rules using a visual workflow editor, so you can tailor campaign actions to your exact requirements. I appreciate that atom11 supports conditional logic and multi-step triggers, giving you granular control over how and when optimizations are applied. For advertisers who want to move beyond basic automation and create workflows that match their unique business logic, atom11 offers a level of flexibility that’s rare in Amazon PPC software.

   atom11 Key Features

   Some other features that make atom11 a strong option for Amazon PPC teams include:

   • Multi-Account Management: Manage and automate campaigns across multiple Amazon accounts from a single dashboard.
   • Custom Data Imports: Import external data sources to inform and trigger workflow actions.
   • Automated Reporting: Schedule and generate detailed performance reports for campaigns and keywords.
   • Change Logs: Track all workflow changes and campaign adjustments with a built-in audit trail.

   atom11 Integrations

   Integrations include Amazon Ads and Power BI.

   Pros and Cons

   Pros:

   • Multi-account management from one dashboard
   • Supports complex multi-step automation logic
   • Custom rule-based workflows with visual builder

   Cons:

   • Limited integrations beyond Amazon Ads
   • Workflow setup requires technical expertise
   Learn more about atom11:

   • Check out atom11 on their website
9. 

   9

   SellerMetrics

   Best for bulk campaign management

   • 14-day free trial available
   • From $79.99/month

   Visit Website

   

   SellerMetrics is designed for advertisers who need to manage large volumes of Amazon PPC campaigns quickly and efficiently. This tool is especially useful for agencies and high-volume sellers looking to make bulk changes across multiple campaigns and keywords. If your team spends too much time on repetitive campaign adjustments, SellerMetrics offers features that help you centralize and automate those tasks.

   Why I Picked SellerMetrics

   Bulk campaign management is where SellerMetrics really shines, making it a strong choice for Amazon PPC teams handling high campaign volumes. The platform lets you update bids, budgets, and keywords across multiple campaigns at once, which is essential for agencies or sellers managing hundreds of ad groups. I like that SellerMetrics includes bulk negative keyword management and mass campaign creation, so you can quickly implement changes without repetitive manual work. For anyone who needs support for large-scale campaign adjustments, SellerMetrics offers the focused tools to get it done efficiently.

   SellerMetrics Key Features

   In addition to its bulk management capabilities, SellerMetrics offers several other features worth noting:

   • Automated Bid Optimization: Adjusts bids automatically based on performance data and custom rules.
   • Search Term Analysis: Identifies high- and low-performing search terms for more precise targeting.
   • Customizable Reporting Dashboard: Lets you build and schedule reports tailored to your KPIs.
   • Dayparting Controls: Enables scheduling of ads to run at specific times of day for better budget allocation.

   SellerMetrics Integrations

   Integrations include Amazon Ads.

   Pros and Cons

   Pros:

   • Search term analysis for targeting improvements
   • Automated bid optimization with custom rules
   • Bulk editing for campaigns and keywords

   Cons:

   • No mobile app for campaign management
   • No integrations with external analytics tools
   Learn more about SellerMetrics:

   • Check out SellerMetrics on their website
10. 

    10

    Intentwise

    Best for advanced keyword discovery

    • Free trial + free demo available
    • Pricing upon request

    Visit Website

    

    Intentwise is designed for Amazon advertisers who want to uncover high-impact keywords and optimize their PPC campaigns with data-driven insights. The platform appeals to brands and agencies looking to expand reach and improve targeting through advanced keyword discovery tools. If your team needs to identify new keyword opportunities and analyze search trends at scale, Intentwise offers specialized features for deep keyword analysis.

    Why I Picked Intentwise

    What sets Intentwise apart in terms of Amazon PPC software is its focus on advanced keyword discovery and analysis. The platform’s keyword recommendations engine uses real-time search data to surface new, relevant terms you might not find elsewhere. I like that you can analyze keyword performance across multiple campaigns and marketplaces, which helps you spot trends and gaps in your targeting. For teams that want to continually expand and refine their keyword lists, Intentwise’s discovery and analytics tools are a strong fit.

    Intentwise Key Features

    Some other features that make Intentwise useful for Amazon PPC management include:

    • Automated Campaign Optimization: Continuously adjusts bids and budgets based on performance data.
    • Search Term Analytics: Breaks down search term performance to help you refine targeting.
    • Customizable Reporting Dashboards: Lets you build and share reports tailored to your team’s needs.
    • Retail Media Data Integration: Connects retail media data from multiple sources for unified analysis.

    Intentwise Integrations

    Integrations include Amazon Ads, Walmart Connect, Instacart, Target Roundel, and Criteo.

    Pros and Cons

    Pros:

    • Multi-marketplace support for global campaigns
    • Search term analytics for deeper insights
    • Advanced keyword discovery using search data

    Cons:

    • Limited integrations beyond retail media platforms
    • Onboarding process can require manual setup
    Learn more about Intentwise:

    • Check out Intentwise on their website