10 Melhores Softwares de Programas de Fidelização para o Retalho em 2026

Análises do melhor software de programas de fidelização para o retalho

1. 

   1

   Open Loyalty

   Best for composable rewards architecture

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Open Loyalty is a headless, API-first loyalty engine that lets retailers build and run points programs, tiered memberships, gamified challenges, and rewards campaigns across ecommerce, POS, and mobile channels.

   Who Is Open Loyalty Best For?

   Open Loyalty is a strong fit for enterprise and mid-market retailers with in-house development teams who need full control over loyalty logic across multiple brands, regions, or channels.

   Why I Picked Open Loyalty

   I picked Open Loyalty because its composable architecture gives retailers control over how loyalty mechanics are delivered across different customer touchpoints. Points, tiers, challenges, rewards, and gamification features can be managed through APIs and applied across POS systems, mobile apps, and ecommerce storefronts. Its multi-tenant architecture also supports separate programs for different brands, regions, or business units.

   Open Loyalty Key Features

   • Admin UI: Manage loyalty rules, member profiles, and campaign settings through a web-based administration dashboard.
   • Webhooks support: Receive real-time updates on loyalty events and trigger external processes via webhooks.
   • Rewards catalog management: Set up and maintain a library of digital rewards, coupons, and incentives for member redemption.
   • ISO 27001 and GDPR compliance: Operates with international security standards and configurable data residency for compliance needs.

   Open Loyalty Integrations

   Open Loyalty supports integrations through its REST API, webhooks, AWS SQS, and AWS S3 data exports. These tools allow retailers to connect ecommerce, POS, CRM, marketing, and data platforms.

   Pros and Cons

   Pros:

   • Offers gamified mechanics like leaderboards
   • Supports multi-brand and multi-region programs
   • API-first design for full customization

   Cons:

   • Requires developer resources for implementation
   • Limited prebuilt integrations documented
   Learn more about Open Loyalty:

   • Check out Open Loyalty on their website
2. 

   2

   Comarch

   Best for end-to-end rewards fulfillment

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Comarch is an enterprise loyalty marketing platform built around a configurable rewards engine, AI-driven segmentation, multi-tier membership management, and omnichannel marketing automation for large-scale retail loyalty programs.

   Who Is Comarch Best For?

   Comarch is built for enterprise retailers and large multi-brand operators running high-volume loyalty programs across multiple countries or channels.

   Why I Picked Comarch

   I picked Comarch because it combines loyalty program management with reward catalog and fulfillment capabilities. Retailers can offer vouchers, digital gift cards, merchandise, and experiential rewards through a built-in marketplace or connect their own catalogs through APIs. Comarch also provides branded member portals where customers can review and redeem their available rewards.

   Comarch Key Features

   • AI-powered segmentation: Dynamically groups customers based on behavior, demographics, or transaction data for precise targeting.
   • Multi-tier membership management: Supports flexible VIP or recognition levels with custom progression rules and benefits.
   • Omnichannel marketing automation: Triggers campaigns via email, SMS, or push based on purchase and engagement events.
   • Enterprise-grade integration API: Connects natively to retail POS, ecommerce platforms, mobile apps, and external business systems.

   Comarch Integrations

   Comarch supports Shopify and Magento integrations, along with open APIs and batch interfaces for connecting CRM, POS, ecommerce, marketing, mobile, and other business systems.

   Pros and Cons

   Pros:

   • Supports multi-country and multi-brand programs
   • Advanced AI segmentation and churn prediction
   • Large-scale rewards marketplace for global brands

   Cons:

   • Complex deployments require technical resources
   • Pricing is not publicly disclosed
   Learn more about Comarch:

   • Check out Comarch on their website
3. 

   3

   Talon.One

   Best for unified rewards and promotions

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Talon.One is an API-first loyalty and promotions platform that combines points and tier management, rules-based campaign logic, and omnichannel integrations across POS and ecommerce systems.

   Who Is Talon.One Best For?

   Talon.One is a strong fit for enterprise and high-growth B2C retail brands that need to run complex, multi-channel loyalty and promotions programs at scale.

   Why I Picked Talon.One

   I picked Talon.One as one of the best because it's the only platform I've seen that manages promotions and loyalty within a single rules engine, rather than bolting them together. In practice, that means I can configure a "spend $100, earn double points plus unlock a bonus discount" campaign without switching tools or syncing separate systems. The rules engine also handles non-transactional earning and gamification challenges, which most standalone loyalty platforms simply don't support natively.

   Talon.One Key Features

   • API-driven configuration: Programmatically define and update campaigns, wallets, and member tiers using the platform’s extensive API.
   • Geofence-based campaigns: Trigger location-specific promotions and rewards that sync with in-store activity in real time.
   • Wallets for multiple currencies: Support points, cashback, and alternative loyalty currencies in dedicated wallets for each member.
   • Real-time reporting dashboards: Monitor loyalty program performance with enrollment, redemption, and ROI metrics in up-to-the-minute dashboards.

   Talon.One Integrations

   Talon.One offers native integrations with Salesforce Commerce Cloud, Shopify, Oracle Retail Xstore, NewStore, PAR, Braze, Iterable, Twilio Segment, and Movable Ink. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Handles complex tier and non-transactional rewards
   • Highly customizable rules and campaign logic
   • Unified platform for loyalty and promotions

   Cons:

   • Advanced deployments require technical resources
   • No built-in email or SMS messaging
   Learn more about Talon.One:

   • Check out Talon.One on their website
4. 

   4

   Salesforce Loyalty Management

   Best for CRM-connected member programs

   • 30-day free trial + free demo available
   • From $20,000/org/month (billed annually)

   Visit Website

   

   Salesforce Loyalty Management is an enterprise loyalty platform built natively into the Salesforce ecosystem, supporting points, tiers, custom reward currencies, partner networks, and AI-driven promotions across both B2C and B2B programs.

   Who Is Salesforce Loyalty Management Best For?

   It's a strong fit for enterprise retailers already running on Salesforce CRM who want loyalty built into their existing customer data infrastructure.

   Why I Picked Salesforce Loyalty Management

   I picked Salesforce Loyalty Management because it connects loyalty activity with customer data held across the Salesforce platform. Purchases, service interactions, member profiles, and promotions can be managed within the same ecosystem. Its Loyalty Rules Designer also supports earning rules for activities such as reviews and referrals, while its partner-management capabilities help businesses run coalition programs across multiple brands.

   Salesforce Loyalty Management Key Features

   • Multi-program support: Run multiple loyalty programs tailored to different customer segments or brands from the same platform.
   • Partner administration: Manage external partner relationships, enabling coalition loyalty with point sharing and redemption across businesses.
   • Custom reward currencies: Define and configure alternative reward types, such as vouchers, discounts, or specialized brand points.
   • Omnichannel data capture: Collect and unify loyalty member activity and purchase data from POS, ecommerce sites, and mobile apps.

   Salesforce Loyalty Management Integrations

   Salesforce Loyalty Management connects with other Salesforce products, including Data Cloud. It also supports integrations with POS, reservation, booking, billing, service, and operations systems through business APIs.

   Pros and Cons

   Pros:

   • Supports multi-program and multi-partner structures
   • Real-time AI-driven segmentation and offers
   • Custom loyalty rules for diverse member actions

   Cons:

   • Complex implementations require technical resources
   • Requires significant Salesforce ecosystem investment
   Learn more about Salesforce Loyalty Management:

   • Check out Salesforce Loyalty Management on their website
5. 

   5

   Capillary Technologies

   Best for AI-generated retention campaigns

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Capillary Technologies is an enterprise loyalty platform built for retail brands, combining a configurable points and rewards engine, AI-driven customer segmentation, tiered membership programs, and omnichannel member engagement tools across in-store and digital channels.

   Who Is Capillary Technologies Best For?

   Capillary Technologies is a strong fit for enterprise retail brands running complex, multi-location or multi-brand loyalty programs across global markets.

   Why I Picked Capillary Technologies

   I've included Capillary Technologies in my top picks because of aiRA, its agentic AI co-pilot that takes a campaign brief and builds the audience, selects the rewards, and launches across markets automatically. Paired with the Nudge framework inside CDP+, it predicts which members are at risk of lapsing and triggers the right offer before they disengage. I think this level of automation is what separates Capillary from platforms where loyalty marketers still configure every targeting rule by hand.

   Capillary Technologies Key Features

   • Loyalty program manager: Design and configure points, rewards, and coupon logic for multiple program types.
   • Tiered membership structures: Set up and manage VIP tier levels with unique qualification rules and benefits.
   • Omnichannel POS integration: Sync loyalty data with both in-store and ecommerce systems for unified member experiences.
   • Rewards+ catalog management: Offer and manage a catalog of digital or physical rewards, including brand merchandise and gift cards.

   Capillary Technologies Integrations

   Capillary Technologies offers a documented Shopify integration and supports connections with POS, ecommerce, CRM, CDP, mobile, and other systems through APIs and SDKs.

   Pros and Cons

   Pros:

   • Multi-market support for global retail brands
   • Highly configurable points and tier structures
   • AI-driven automated retention campaign builder

   Cons:

   • Integrations may require technical resources
   • No self-serve onboarding for SMB retailers
   Learn more about Capillary Technologies:

   • Check out Capillary Technologies on their website
6. 

   6

   Smile.io

   Best for dual-certified Shopify rewards

   • Free plan + free demo available
   • From $15/month

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smile.io is a loyalty program platform for Shopify merchants that lets you build and manage points programs, VIP tiers, and referral campaigns across online and in-store channels.

   Who Is Smile.io Best For?

   Smile.io is a strong fit for Shopify and Shopify Plus merchants who want a loyalty program that works natively within the Shopify ecosystem.

   Why I Picked Smile.io

   I picked Smile.io because its loyalty features are embedded within the Shopify ecosystem. Smile.io holds Built for Shopify certification and Shopify Technology Partner status, while its Loyalty Hub and checkout extensions let customers view points and redeem eligible rewards within their shopping experience. Its promotion tools also support scheduled bonus-point events without requiring custom development.

   Smile.io Key Features

   • VIP tier program: Set up multi-level membership tiers with custom qualification rules and perks.
   • Shopify POS integration: Syncs loyalty data and rewards usage between online and physical stores.
   • Referral rewards: Reward customers for sharing links and referring friends who make purchases.
   • Integration marketplace: Connects natively to ecommerce apps like Klaviyo, Judge.me, and Gorgias for data syncing and workflows.

   Smile.io Integrations

   Smile.io integrates with Klaviyo, Mailchimp, Omnisend, HubSpot, Judge.me, Yotpo, Okendo, Loox, Gorgias, Recharge, and Loop Returns. API access is available on higher-tier plans.

   Pros and Cons

   Pros:

   • Automated bonus point and reward campaigns
   • Omnichannel loyalty across Shopify POS and online
   • Native Shopify checkout rewards block

   Cons:

   • Advanced features require higher-tier plans
   • Exclusively supports the Shopify ecosystem
   Learn more about Smile.io:

   • Check out Smile.io on their website
7. 

   7

   Yotpo

   Best for rewards tied to customer reviews

   • Free plan + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Yotpo Loyalty is a loyalty and referral platform that lets retailers configure points-based rewards, VIP tiers, referral programs, and review-linked earning rules across ecommerce and in-store channels.

   Who Is Yotpo Best For?

   Mid-market DTC and retail brands running on Shopify that want to connect customer review activity directly to loyalty rewards.

   Why I Picked Yotpo

   I picked Yotpo because its Loyalty and Reviews products can work together to reward customers for submitting reviews. Retailers can assign points to verified reviews and connect this activity with their broader rewards programs. Yotpo also displays loyalty balances and available rewards at different points in the customer journey, helping brands keep members aware of their program benefits.

   Yotpo Key Features

   • VIP tier management: Set up multiple loyalty tiers with tier-specific rewards and automatic member progression.
   • Apple Wallet and Google Pay cards: Enable shoppers to save and use digital loyalty cards both online and in-store.
   • Referral rewards engine: Power referrals with double-sided rewards and custom referral tracking.
   • Segmentation and targeting tools: Filter and segment program members to deliver personalized loyalty campaigns.

   Yotpo Integrations

   Yotpo Loyalty supports 65 integrations, including Shopify, Klaviyo, Attentive, Gorgias, BigCommerce, Salesforce Commerce Cloud, and Adobe Commerce. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Digital loyalty cards for in-store and online
   • Flexible VIP tiers with automated upgrades
   • Built-in connection between reviews and loyalty

   Cons:

   • Some features only available on Shopify
   • Loyalty tiers require paid plans
   Learn more about Yotpo:

   • Check out Yotpo on their website
   • Read my in-depth review of Yotpo
   • Explore best alternatives to Yotpo
8. 

   8

   LoyaltyLion

   Best for Shopify revenue insights

   • Free plan + 14-day free trial + free demo available
   • From $199/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LoyaltyLion is a Shopify-native loyalty platform that lets retailers configure points programs, VIP tiers, referral campaigns, and loyalty challenges, paired with built-in analytics that track member behavior and customer lifetime value.

   Who Is LoyaltyLion Best For?

   LoyaltyLion is a strong fit for Shopify and Shopify Plus merchants who want to combine a loyalty program with deep customer revenue analytics.

   Why I Picked LoyaltyLion

   I picked LoyaltyLion because its analytics connect loyalty participation with customer revenue and retention. The platform groups members into segments such as Loyal, At Risk, and Win Back, helping teams prioritize retention campaigns. Its predictive analytics, customer lifetime value metrics, and revenue reporting also help retailers understand which members and program activities contribute to growth.

   LoyaltyLion Key Features

   • Customizable earning rules: Set up points for purchases, reviews, referrals, social engagement, birthdays, and custom actions.
   • Unlimited VIP tiers: Build multi-level membership programs with unique perks and automatic tier progression.
   • Receipt upload: Let customers earn loyalty rewards for qualifying purchases made outside Shopify or online channels.
   • Shopify POS integration: Redeem rewards and track loyalty data seamlessly in-store and online through Shopify’s point of sale.

   LoyaltyLion Integrations

   LoyaltyLion supports more than 100 integrations, including Shopify, Shopify Plus, Shopify POS, Klaviyo, Gorgias, Attentive, Recharge, Loop, Loox, and Zendesk. APIs are also available for custom integrations.

   Pros and Cons

   Pros:

   • Strong multi-location support for Shopify stores
   • Highly flexible points and rewards configuration
   • Deep analytics for customer segments and CLV

   Cons:

   • Email and SMS rely on external tools
   • POS support mostly limited to Shopify
   Learn more about LoyaltyLion:

   • Check out LoyaltyLion on their website
9. 

   9

   Annex Cloud

   Best for multi-brand program management

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Annex Cloud is an enterprise loyalty platform built around a flexible rules engine that supports points, tiers, rewards, referrals, and UGC across omnichannel retail environments.

   Who Is Annex Cloud Best For?

   Annex Cloud is a strong fit for enterprise retailers in apparel, beauty, and lifestyle who manage multiple brands across global markets.

   Why I Picked Annex Cloud

   I picked Annex Cloud because its configurable architecture supports different earning rules, tier thresholds, and reward catalogs across multiple brands. It also supports multiple currencies, languages, regions, and program instances within the same platform. This makes it a strong option for global retailers managing several distinct loyalty programs.

   Annex Cloud Key Features

   • Referral tracking: Capture and reward customer-to-customer referrals directly from the loyalty dashboard.
   • Campaign segmentation: Segment loyalty members using RFM, purchase patterns, or custom attributes for targeted campaign delivery.
   • User-generated content integration: Tie review and photo submission activities directly to loyalty earning events.
   • Omnichannel engagement tracking: Monitor and capture loyalty actions across POS, ecommerce, app, and call center environments.

   Annex Cloud Integrations

   Annex Cloud offers more than 125 data connectors and integrated components, including SAP Customer Data Cloud, Microsoft Dynamics Service Cloud, Adobe Commerce, Adyen, BigCommerce, Bloomreach, Braze, commercetools, and Constant Contact. APIs are also available for custom integrations.

   Pros and Cons

   Pros:

   • Strong user-generated content earning features
   • Supports region-specific tier and reward structures
   • Multiple brands managed within one loyalty platform

   Cons:

   • No self-serve option for small retailers
   • Implementation requires technical planning
   Learn more about Annex Cloud:

   • Check out Annex Cloud on their website
10. 

    10

    Antavo

    Best for self-service reward workflows

    • Free demo available
    • Pricing upon request

    Visit Website

    

    Antavo is an API-first loyalty platform built for retail and ecommerce brands that combines a points and rewards engine, tiered membership programs, gamification, and omnichannel loyalty delivery across POS, ecommerce, and mobile channels.

    Who Is Antavo Best For?

    Antavo is a strong fit for mid-market and enterprise retail brands whose marketing or CRM teams need to manage complex, multi-market loyalty programs without relying on engineering resources.

    Why I Picked Antavo

    I picked Antavo because its no-code Workflows editor lets marketing teams configure earning rules, tier progression, and bonus-point events without changing backend code. Its Loyalty Planner helps teams structure new programs and campaigns, while its AI tools analyze member behavior and identify potential engagement changes. This combination makes Antavo particularly useful for retailers that want greater control over complex loyalty programs without depending on developers for every adjustment.

    Antavo Key Features

    • Custom loyalty currencies: Configure points, stamps, or credits with flexible earning and expiration settings.
    • Gamification modules: Add challenges, badges, prize wheels, and leaderboards to drive ongoing participation.
    • Receipt scanning capabilities: Capture out-of-network purchases for loyalty rewards using image upload or scanning.
    • Behavioral segmentation tools: Build member audiences with real-time data from actions, RFM, and preferences.

    Antavo Integrations

    Antavo offers integrations with Shopify, Shopify Plus, Klaviyo, Braze, Bloomreach, Mailchimp, Yotpo, Garmin, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Sales Cloud, and Salesforce Service Cloud. APIs are available for custom integrations.

    Pros and Cons

    Pros:

    • Configurable gamification and challenges options
    • Multiple types of loyalty currencies supported
    • No-code workflows for program design

    Cons:

    • Communications rely mostly on third-party tools
    • No self-service onboarding option
    Learn more about Antavo:

    • Check out Antavo on their website