De 10 beste analyseverktøyene for netthandel for å spore avkastning på investeringer i 2026

Oversikt over de 20 beste programmene for e-handelsanalyse

1. 

   1

   Mouseflow

   Best ecommerce analytics software for multiple heatmap types

   • 14-day free trial + free plan + free demo available
   • From $25/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mouseflow is a behavior-based web analytics platform that optimizes website experiences to improve conversions. 

   Why I picked Mouseflow: The software allows you to watch website visitor sessions, and build up to six heatmap types to track activity. You can also set up funnels to show where visitors drop off (and why). The form analytics tools help improve lead generation, while feedback campaigns gather additional information about visitors. 

   In addition, you can analyze your data in multiple ways using advanced filtering options. Mouseflow also offers machine learning to accelerate optimization and revenue growth.

   Mouseflow Standout Features and Integrations

   Features include advanced heatmaps, friction scores, scroll maps, conversion funnels, session replay, rich visualizations, and pattern identification.

   Integrations include Google Sheets, Gmail, HubSpot, Mailchimp, Microsoft Outlook, Notion, Slack, Spreedly, Trello, and Twitter. 

   Pros and Cons

   Pros:

   • Good balance between cost and features
   • Maps the whole customer journey
   • Inexpensive and easy-to-use

   Cons:

   • Friction score is confusing
   • Heatmaps are hard to modify
   Learn more about Mouseflow:

   • Check out Mouseflow on their website
2. 

   2

   Mixpanel

   Best ecommerce analytics software for self-serve product analytics

   • Free plan available
   • From $120/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mixpanel is a product analytics solution that offers insights into audience behavior and tracks customer journeys. 

   Why I picked Mixpanel: The software enables you to convert leads into customers, generate custom reports, view top user flows, build funnels, create cohorts in bulk, and automate workflows. Tools offered include A/B testing, audience targeting, data visualization, conversion tracking, and statistical analysis. 

   Mixpanel helps you manage campaigns and improve conversion rates. You can also receive alerts for product updates and monitor products' key performance indicators (KPIs).

   Mixpanel Standout Features and Integrations

   Features include real-time reporting, standard event tracking, engagement metrics, custom event tracking, segmentation, funnels, and custom dashboards.

   Integrations include AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, HubSpot, Intercom, and Spreedly. Mixpanel also includes an application programming interface (API), to facilitate integration with third-party ecommerce platforms too. 

   
   

   
   

   Pros and Cons

   Pros:

   • Segment integration
   • Tracks both events and profiles
   • Easy to visualize data

   Cons:

   • Documentation is sometimes outdated
   • Steep learning curve
   Learn more about Mixpanel:

   • Check out Mixpanel on their website
   • Read my in-depth review of Mixpanel
   • Explore best alternatives to Mixpanel
3. 

   3

   Glassbox

   Best ecommerce analytics software for customer experience insights

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Glassbox aims to show you precisely what your customers do and why. The software delivers insights designed to drive customer growth and increase loyalty. 

   Why I picked Glassbox: Glassbox offers user experience insights that provide a deeper understanding of your customers, so you can grow your ecommerce business faster. The system helps you design experiences that maximize conversions, build customer-centric products, fix technical issues, and react to customer feedback faster.

   The software eliminates the need to tag individual page elements, events, or conversion points. Instead, every user behavior and technical element is captured automatically. As a result, you obtain a complete picture of your users' experience across web and mobile apps.

   You can look retroactively at any session or user cohort and get instant answers. All session data is available in real-time, enabling you to pinpoint issues as they arise. Augmented journey maps show abandonment rate issues or unexpected behaviors, and provide AI-driven insights, so you can fix problems fast.

   Glassbox Standout Features and Integrations

   Features include tagless data capture, augmented journey maps, metrics, digital analytics, entry and exit page data, standard event tracking, sales funnel reporting, custom reports, and dashboards. 

   Integrations include Adobe Analytics, AppDynamics, Dynatrace, Google Analytics, Medallia, NewRelic, Qualtrics, Slack, Splunk, and Verint.

   Pros and Cons

   Pros:

   • A/B testing
   • Mobile app reporting
   • User-friendly interface

   Cons:

   • Glitchy user interface
   • Email templates need work
   Learn more about Glassbox:

   • Check out Glassbox on their website
4. 

   4

   Woopra

   Best ecommerce analytics software for analyzing omnichannel customer journeys

   • Free demo + 30-day free trial available
   • From $999/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   With website, support, marketing, and purchase data all in one platform, Woopra provides all the tools you need to understand your customers and encourage repeat purchases.

   Why I picked Woopra: The software allows you to build journeys that map every customer touchpoint, trigger text messages, and inform retargeting campaigns with behavioral data. Follow unique journeys from a visitor’s first contact with your brand to becoming a loyal customer. 

   People profiles assist team members, whether they’re answering a support ticket or engaging in a live-chat conversation. In real-time, they can see every action previously taken by the customer, including their purchase history and use of coupons. 

   Woopra tells you where you’re losing visitors in the purchase process, what steps led to conversion, what errors customers made, and how to identify a good customer.

   Woopra Standout Features and Integrations

   Features include full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, and cohort analysis.

   Integrations include ActiveCampaign, HubSpot, LiveChat, Marketo, RedShift, Salesforce, Shopify, Slack, Stripe, and Zendesk. 

   Pros and Cons

   Pros:

   • Detailed live updates
   • Great metrics out of the box
   • An attractive interface

   Cons:

   • Occasional bugs
   • Pages may load slowly
   Learn more about Woopra:

   • Check out Woopra on their website
5. 

   5

   Heap (by Contentsquare)

   Best ecommerce analytics software for automatic data capture

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Heap is a digital insights platform that gives you a detailed understanding of customer journeys on your ecommerce website, so you can quickly improve conversion and retention rates. 

   Why I picked Heap: A single snippet of code automatically captures the entire digital experience of every user without the need for special engineering. As a result, you get a complete dataset to help you make data-driven decisions. You can then optimize shoppers’ journeys and identify customer behaviors that most impact conversion.

   Heap’s data science layer scours complete behavioral data sets to uncover hidden friction points. It also pinpoints opportunities to improve your bottom line. Using this software, you can reduce cart abandonment, increase average order value, drive brand loyalty, and improve customer retention.

   Heap Standout Features and Integrations

   Features include automatic data collection, session replay, digital insights, self-serve analysis, and data science tools.

   Integrations include Amazon S3, BigQuery, Intercom, Iterable, Marketo, RedShift, Salesforce, Shopify, Snowflake, and Zendesk.

   Pros and Cons

   Pros:

   • Includes unlimited user licenses
   • Records all data automatically
   • Excellent collaboration tools

   Cons:

   • Limited customization options
   • Confusing for non-techies
   Learn more about Heap (by Contentsquare):

   • Check out Heap (by Contentsquare) on their website
6. 

   6

   Kissmetrics

   Best ecommerce analytics software for behavioral analytics

   • 7-day free trial + free demo available
   • From $99/month

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Kissmetrics is a cloud-based customer engagement and email campaign solution designed to help you understand website visitors through behavior-based analysis. 

   Why I picked Kissmetrics: At a glance, you can see key metrics such as total sales, total revenue, average revenue per person, new visitors, the visitor-to-purchase conversion rate, cart-to-purchase conversion rate, and ecommerce site searches. 

   Kissmetrics shows you who your big spenders are and what they have in common. You can identify how you acquired them and whether your first-time and repeat purchaser populations are growing or shrinking. 

   The detailed customer activity reports highlight your most viewed, added to shopping cart, and purchased products. You can quickly discover which categories and products are trending, identify popular discount offers, and see what percentage of searches end in a purchase. You can also drill down into sales and revenue by category, device type, traffic source, or campaigns.

   Kissmetrics Standout Features and Integrations

   Features include data management, events, reporting, campaigns, and customer profiles. 

   Integrations include Appcues, Chargify, Facebook, HubSpot, Instagram, Magento Go, Recurly, Shopify, Slack, and WooCommerce. 

   Pros and Cons

   Pros:

   • Scheduled reporting
   • Quick access to reports
   • Comprehensive data tracking

   Cons:

   • Dashboards are not customizable
   • Setup can be confusing
   Learn more about Kissmetrics:

   • Check out Kissmetrics on their website
7. 

   7

   Triple Whale

   Best ecommerce analytics software for Shopify stores

   • Free plan available
   • From $219/month

   Visit Website

   

   Triple Whale allows Shopify store owners to turn real-time data into profitable growth while saving time and money on managing analytics and attribution. 

   Why I picked Triple Whale: Through data aggregations, visualizations, and attribution tracking, the SaaS software provides essential metrics clearly and transparently. Their proprietary pixel technology tracks first-party customer purchase data to the ad level. Shopify business owners can get clarity on where shoppers are coming from, what they’re buying, and how they can be reached more effectively in the future.

   Thanks to six attribution models and journey mapping, the pixel provides performance metrics that accurately reflect the store's health. Triple Whale offers unlimited users and store integrations, plus Android and iOS mobile apps.  

   Triple Whale Standout Features and Integrations

   Features include automated email and Slack reporting, mean/median/mode AOV (average order value) data, customer lifetime value reporting, cohort analysis, and product journeys.

   Integrations include Attentive, EnquireLabs, Facebook, Google Ads, Google Analytics, Gorgias, Klaviyo, Pinterest, Shopify, Snapchat, and TikTok.

   Pros and Cons

   Pros:

   • Very accurate tracking
   • Real-time, advanced analytics
   • Tracks conversions across marketing channels

   Cons:

   • For Shopify stores only
   • Onboarding could be improved
   Learn more about Triple Whale:

   • Check out Triple Whale on their website
8. 

   8

   MikMak Insights

   Best ecommerce analytics software for a single source of truth

   • Free demo available
   • Pricing upon request

   Visit Website

   

   MikMak Insights is an ecommerce analytics tool that helps you gain a complete understanding of consumers’ online behavior and preferences.

   Why I picked MikMak Insights: The software provides a single source of truth about your customers’ online shopping journeys, tracking online behavior across multiple platforms. It identifies the media and creatives driving sales and analyzes purchase intent by audience, channel, and campaign. MikMak Insights also surfaces consumer shipping insights and benchmarks against category and historical performance. 

   It uses first-party data to help you understand how your target audience behaves across various platforms, retailers, and marketing campaigns. As a result, you can shorten the path to purchase, identify which marketing strategies move the needle, and present the right creatives at the right time. You can also drive customer acquisition by optimizing the checkout process at a consumer’s preferred retailer, then reviewing performance.

   MikMak Insights Standout Features and Integrations

   Features include an activity dashboard, automatic location detection, campaign analytics, campaign management, campaign segmentation, and channel analytics.

   Integrations include Amazon, Facebook, Google Analytics, Instagram, Pinterest, Salesforce, Snapchat, TikTok, Twitter, and YouTube.

   Pros and Cons

   Pros:

   • User-friendly analytics dashboard
   • Easy to track media and sales
   • Improved continuously

   Cons:

   • Some duplication of data
   • Implementation takes time
   Learn more about MikMak Insights:

   • Check out MikMak Insights on their website
9. 

   9

   Beacon by Stackline

   Best ecommerce analytics software for cross-platform visibility

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Beacon, developed by Stackline, connects data across your ecommerce business, providing end-to-end performance insights across multiple platforms. 

   Why I picked Beacon: Covering everything from market dynamics to marketing performance, this software suite helps you scale by providing clear visibility into every SKU sold on every platform. You can track your sales, marketing, and advertising activities across every retailer. Thanks to precision segmentation, you can gain real-time insights into each product. You can also set alerts for price changes, inventory issues, or other critical events. 

   The software increases sales and profitability by surfacing essential business metrics that help you win the buy box. You get competitor insights, identifying and evaluating the buy-box winner on each retail platform. You can measure traffic by source, volume, and efficiency and benchmark your performance against competitors.

   Beacon Standout Features and Integrations

   Features include seller monitoring, keyword management, catalog compliance, pricing policy monitoring, content compliance, and review management.

   Integrations include Amazon, Best Buy, Costco, Flipkart, Instacart, JD.com, Kroger, Target, Walmart, and Wayfair.

   Pros and Cons

   Pros:

   • Wide, global reach
   • Holistic view of performance
   • Multi-platform reach

   Cons:

   • High starting costs
   • Not suitable for small stores
   Learn more about Beacon by Stackline:

   • Check out Beacon by Stackline on their website
10. 

    10

    OWOX

    Best ecommerce analytics software for cookie-less tracking

    • Free plan + free demo + 14-day free trial available
    • From $65/month

    Visit Website

    

    OWOX provides digital marketing analytics for retail and ecommerce businesses, using cookie-less tracking to offer insights into customer behavior. 

    Why I picked OWOX: OWOX automatically collects and merges data from advertising services, websites, applications, and CRM systems. The data gathered includes canceled and corporate orders, purchases from call centers, and orders from offline stores. Store owners can see the actual profit generated by each channel, campaign, and keyword.

    OWOX offers server-side tracking and real-time streaming of user behavior data directly from your website. This is presented in Google Analytics 4 format, giving users complete, high-quality data to inform decisions. Conversion modeling ensures that even purchases from non-consenting users are accounted for. 

    OWOX Standout Features and Integrations

    Features include ROI tracking, data collection, customer insights, multi-user access, campaign activity, campaign stickiness, and brand optimization.   

    Integrations include BigQuery, Facebook, Google Analytics, LinkedIn, Mailchimp, Ringostat, and Twitter. 

    Pros and Cons

    Pros:

    • Detailed marketing insights
    • A significant time saver
    • Automates data collection and processing

    Cons:

    • Occasional technical glitches
    • Requires good analytical skills
    Learn more about OWOX:

    • Check out OWOX on their website