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Recensione Zendesk: Pro, Contro, Caratteristiche e Prezzi

Zendesk is a live shopping platform built for retail and ecommerce teams that need to manage real-time customer engagement during live sale events. I'd consider it over something like Bambuser if your team needs deeper support ticketing and conversation management woven into the live commerce experience—Zendesk brings more structure to customer interactions and post-sale follow-up than most dedicated live shopping tools can offer.

Zendesk Evaluation Summary

Zendesk centralizes ecommerce support with omnichannel tickets and automation.
Customer Rating
4.3 /5
Pricing
  • From $19/user/month (billed annually)
  • 14-day free trial

Perché Fidarti delle Nostre Recensioni sui Software

Zendesk Overview

In my opinion, Zendesk is a solid choice for ecommerce customer service and help desk software, offering a user-friendly interface and extensive integration options. It excels in providing a comprehensive set of features that cater to online retailers and support teams. However, its pricing can be a bit steep for smaller businesses, and the onboarding process might require some improvement. Compared to other software, Zendesk stands out with its strong customer support and reliable performance, but it might not be the best fit for those who need a more budget-friendly solution. If your team values robust features and integration capabilities, Zendesk could be a great fit.

Is Zendesk Right For Your Needs?

Who Would be a Good Fit for Zendesk?

Zendesk is a great fit for online retailers and large support teams who need to handle a high volume of customer queries efficiently. If your team values a user-friendly interface and a powerful ticketing system to manage interactions, Zendesk's capabilities can help streamline your operations. It’s especially useful for industries like fashion and electronics, where quick response times and organized support are crucial for maintaining customer satisfaction.

  • Large Retailers

    Your large customer base benefits from Zendesk's efficient ticketing and customer interaction management.

  • Support Teams

    Your team finds its user-friendly interface and strong support helpful in managing customer issues.

  • Fashion Industry

    You can quickly handle high volumes of customer queries with Zendesk's powerful ticketing system.

  • Electronics Companies

    Your company benefits from Zendesk's organized support, helping you maintain customer satisfaction.

  • Ecommerce Platforms

    You can enhance customer service efficiency with Zendesk's extensive feature set and capabilities.

  • Customer Service Departments

    Your department can manage diverse customer interactions effectively using Zendesk's robust support features.

Who Would be a Bad Fit for Zendesk?

Zendesk might not be the best fit for small startups or solo entrepreneurs who have limited budgets and simpler customer service needs. If your team doesn't handle a high volume of customer interactions daily, Zendesk's extensive features could feel overwhelming and unnecessary. Additionally, if you're looking for a quick and straightforward onboarding process, Zendesk might not meet your expectations due to its complexity.

  • Small Startups

    Your limited budget and simpler needs make Zendesk's extensive features overwhelming and unnecessary.

  • Solo Entrepreneurs

    You might find Zendesk's complexity unnecessary without a high volume of customer interactions.

  • Budget-Conscious Teams

    Your team could find Zendesk's cost prohibitive for basic customer service needs.

  • Simple Service Needs

    You might not need Zendesk's extensive features if you handle a few customer interactions.

  • Non-Tech-Savvy Users

    Your team may struggle with Zendesk's complexity without strong technical skills.

  • Quick Onboarding Seekers

    You might find Zendesk's onboarding process too complex if you need a fast setup.

La Nostra Metodologia di Recensione

Come Testiamo e Valutiamo gli Strumenti

Abbiamo trascorso anni a costruire, perfezionare e migliorare il nostro sistema di test e valutazione dei software. Il nostro schema di valutazione è progettato per cogliere le sfumature della selezione dei software e per comprendere cosa rende uno strumento efficace, concentrandosi su aspetti critici del processo decisionale. Qui sotto puoi vedere esattamente come funzionano i nostri test e valutazioni attraverso sette criteri. Questo ci permette di fornire una valutazione imparziale del software basata su funzionalità principali, caratteristiche distintive, facilità d’uso, onboarding, supporto clienti, integrazioni, recensioni dei clienti e rapporto qualità-prezzo.

Funzionalità di base (25% della valutazione finale)

Il punto di partenza della nostra valutazione è sempre la funzionalità principale dello strumento. Ha le funzioni e le caratteristiche di base che un utente si aspetterebbe? Alcune di queste funzionalità sono bloccate a piani tariffari di livello superiore? Alla base, ci aspettiamo che uno strumento regga il confronto con le capacità minime dei suoi concorrenti.

Caratteristiche distintive (25% della valutazione finale)

Successivamente valutiamo caratteristiche distintive e non comuni che vadano oltre la normale funzionalità presente in strumenti simili. Un punteggio alto riflette funzionalità specializzate o uniche che rendono il prodotto più veloce, efficiente o che offrano valore aggiunto all’utente. Valutiamo anche quanto sia facile integrare il software con altri strumenti della consueta infrastruttura tecnologica per espanderne la funzionalità e l’utilità. Gli strumenti che offrono molte integrazioni native, connessioni di terze parti e accesso API per costruire integrazioni personalizzate ottengono il punteggio più alto.

Facilità d’uso (10% della valutazione finale)

Consideriamo quanto sia rapido e semplice eseguire le attività definite nelle funzionalità di base utilizzando lo strumento. I software che ottengono un punteggio alto sono ben progettati, intuitivi, offrono app mobili, modelli pronti e rendono compiti complessi relativamente semplici.

Onboarding (10% della valutazione finale)

Sappiamo quanto sia importante una rapida adozione da parte del team per una nuova piattaforma, quindi valutiamo quanto sia facile imparare a usare uno strumento con una formazione minima. Esaminiamo quanto tempo impiega un membro del team a configurarsi e iniziare a utilizzare lo strumento senza esperienza. Le soluzioni con punteggi elevati richiedono poco o nessun supporto.

Supporto clienti (10% della valutazione finale)

Valutiamo quanto sia rapido e facile ricevere assistenza e trovare aiuto tramite telefono, live chat o base di conoscenza. Gli strumenti e le aziende che forniscono un supporto in tempo reale ottengono i punteggi migliori, mentre i chatbot hanno i punteggi più bassi.

Recensioni dei clienti (10% della valutazione finale)

Oltre ai nostri test e valutazioni, consideriamo il net promoter score dei clienti attuali e passati. Esaminiamo la loro propensione, data la possibilità, a scegliere nuovamente lo strumento per le sue funzionalità di base. Un punteggio elevato riflette un alto net promoter score da clienti attuali o passati.

Rapporto qualità-prezzo (10% della valutazione finale)

Infine, considerando tutti gli altri criteri, valutiamo il prezzo medio dei piani base rispetto alle funzionalità fondamentali e teniamo in considerazione il valore degli altri criteri di valutazione. Il software che offre di più, a meno, ottiene punteggi più alti.

New Product Updates from Zendesk

September 6 2026

Zendesk Connects Salesforce as an External Knowledge Source

Zendesk connects Salesforce content to AI agents, Copilot, search, and generative search as an external knowledge source. This makes existing Salesforce knowledge easier to reuse across support workflows. Highlights include:

  • Salesforce Knowledge Source: Lets teams connect Salesforce content directly to Zendesk.
  • AI Agent Access: Makes Salesforce knowledge available to Zendesk AI agents.
  • Copilot Support: Gives Copilot access to connected Salesforce content.
  • Search Integration: Extends Salesforce content to standard and generative search experiences.

Visit Zendesk’s official site for more details.

September 6 2026

Zendesk Updates Ticket Merging and Multi-Recipient Email Handling

Zendesk introduces a redesigned ticket merge sidebar and multi-recipient email tickets that create linked tickets for each support address. These updates make it easier to review merged tickets and coordinate requests across teams. Highlights include:

  • Ticket Merge Sidebar: Replaces the popup modal with a sidebar that improves ticket visibility and merge context.
  • Rich Text Support: Preserves HTML and formatting when tickets are merged.
  • Merge Visibility: Adds status indicators, hover details, and clearer warnings during bulk merges.
  • Multi-Recipient Email Tickets: Creates a separate ticket for each support address included on an inbound email.
  • Linked Ticket IDs: Connects related tickets with a multi-recipient email ID for easier tracking.

Visit Zendesk’s official site for more details.

Zendesk Voice AI Agents Reach General Availability
Zendesk Voice AI Agents provide real-time guidance during customer calls.
September 6 2026

Zendesk Voice AI Agents Reach General Availability

Zendesk makes Voice AI Agents generally available with generative procedures, native voice routing, contextual handoffs, testing tools, and multilingual support. These capabilities help automate more phone conversations while giving agents the context needed to continue escalated calls. Highlights include:

  • End-to-End Voice Automation: Handles calls from greeting and intent capture through resolution and wrap-up.
  • Contextual Handoffs: Transfers calls with transcripts, summaries, and detected intent for human agents.
  • Generative Actions: Supports API calls, database lookups, ticket updates, SMS messages, and email replies.
  • Testing Widget: Lets teams test Voice AI Agents in the browser before assigning them to live phone lines.
  • Multilingual Support: Supports conversations in 53 languages with language-specific voices and locales.

Visit Zendesk’s official site for more details.

Zendesk Adds HubSpot Knowledge and Admin Copilot Controls
Zendesk’s expanded Admin Copilot view gives admins more space for detailed responses.
August 30 2026

Zendesk Adds HubSpot Knowledge and Admin Copilot Controls

Zendesk adds HubSpot content across AI agents, Copilot, search, and generative search, plus role-based Admin Copilot access, expanded view, and QA recommendations. These updates improve knowledge access and admin control. Highlights include:

  • HubSpot Knowledge Source: Makes HubSpot content available across AI agents, Copilot, search, and generative search.
  • Role-Based Access: Lets admins control which custom roles can use Admin Copilot.
  • Expanded View: Gives admins more space to review detailed Copilot responses.
  • QA Recommendations: Adds Zendesk QA guidance to the recommendations feed.

Visit Zendesk’s official site for more details.

August 30 2026

Zendesk Expands Custom Object Permissions and Ticket Field Limits

Zendesk adds object- and record-level permissions for light agents and contributors, plus lookup relationship limits that now apply per ticket form. These updates improve access control and give admins more room to connect tickets with related records. Highlights include:

  • Custom Object Permissions: Lets admins control object- and record-level access for light agents and contributors.
  • Ticket Form Limits: Applies lookup relationship field limits per ticket form instead of across ticket fields.
  • Expanded Field Capacity: Lets eligible customers use their full lookup relationship field allowance on each form.

Visit Zendesk’s official site for more details.

Zendesk Expands Action Builder With Search and Hourly Scheduling
Zendesk lets admins search custom object records directly within action flows.
August 30 2026

Zendesk Expands Action Builder With Search and Hourly Scheduling

Zendesk introduces a Search for custom object records action and hourly workflow scheduling with timezone and run-overlap controls. These updates help admins retrieve related records without IDs and automate recurring operational tasks more precisely. Highlights include:

  • Custom Object Record Search: Finds related custom object records using filters, sorting, and other workflow context without requiring a record ID.
  • Hourly Scheduling: Lets admins run action flows hourly instead of limiting scheduled workflows to daily runs.
  • Schedule Controls: Supports timezone selection, recurring intervals, applicable days, and controls for overlapping workflow runs.

Visit Zendesk’s official site for more details.

Zendesk Adds Advanced Web Crawler Controls
Zendesk lets teams set website sync URLs and customize crawler refresh schedules.
August 23 2026

Zendesk Adds Advanced Web Crawler Controls

Zendesk adds include and exclude URL filters, support for multiple domains and subdomains, up to 500 start URLs, and customizable crawl schedules. These updates make it easier to target relevant content and control how often external sources are refreshed. Highlights include:

  • Advanced URL Filters: Lets teams define include and exclude rules to control which website content is crawled.
  • Multi-Domain Crawling: Supports crawling across multiple domains and subdomains from one crawler.
  • Expanded Start URLs: Allows up to 500 start URLs for broader content coverage.
  • Custom Refresh Schedules: Lets users run crawls daily, weekly, monthly, manually, or disable recurring refreshes.

Visit Zendesk’s official site for more details.

August 23 2026

Zendesk Expands IT Asset Management Controls

Zendesk adds customizable asset field layouts, hidden standard fields, expanded asset actions and triggers in Action Flows, and currency formatting for Purchase Cost. These updates help teams tailor asset records and automate more asset management tasks. Highlights include:

  • Per-Asset-Type Field Ordering: Lets admins arrange asset fields differently for each asset type.
  • Hidden Standard Fields: Allows unused standard fields to be removed from agent-facing views.
  • Expanded Asset Actions: Adds delete, assign, unassign, and asset search steps to Action Flows.
  • Asset Event Triggers: Lets asset creation, updates, deletion, assignment, and unassignment trigger automated flows.
  • Currency-Based Purchase Cost: Displays purchase costs using the account’s billing currency.

Visit Zendesk’s official site for more details.

August 23 2026

Zendesk Adds AI-Powered Action Flow Creation in Admin Copilot

Zendesk adds AI-powered action flow creation in Admin Copilot with support for triggers, Zendesk actions, third-party connectors, custom actions, and custom code steps. The EAP lets admins generate, edit, test, troubleshoot, and activate workflows from natural-language instructions. Highlights include:

  • Prompt-to-Flow Generation: Creates complete action flows from plain-language descriptions.
  • Editable Workflows: Lets admins modify generated steps, connectors, and logic before activation.
  • AI-Assisted Custom Code: Generates JavaScript for supported data transformation steps from natural-language prompts.
  • Error Troubleshooting: Helps diagnose flow errors and suggests fixes through Admin Copilot.
  • Third-Party Connections: Prompts users to authenticate external systems when a generated flow requires them.

Visit Zendesk’s official site for more details.

Zendesk Improves Notifications in Agent Workspace
Zendesk notifies agents when solved conversations reopen, with persistent alerts for follow-up.
August 16 2026

Zendesk Improves Notifications in Agent Workspace

Zendesk adds email notifications, reopen alerts, sticky notifications, and configurable notification settings in Agent Workspace. The update helps agents respond to important ticket activity without relying on external email inboxes or constant notification pings. Highlights include:

  • Email Notifications: Alerts agents to assignments, replies, and @mentions on email tickets.
  • Ticket Reopen Alerts: Notifies agents when solved chat or messaging tickets reopen.
  • Sticky Notifications: Keeps selected notifications visible until the agent acknowledges them.
  • Notification Settings: Lets agents configure notifications by channel and activity type.

Visit Zendesk’s official site for more details.

Zendesk Specs

  • Analytics
  • API
  • Batch Permissions & Access
  • Call Integration
  • Chat
  • Contact Management
  • Contact Sharing
  • CRM Integration
  • Customer Management
  • Customer Service
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Escalation Management
  • External Integrations
  • Instant Chat Integration
  • Knowledge Base
  • Lead Management
  • Lead Scoring
  • Multi-User
  • Notifications
  • Real-time Alerts
  • Scheduling
  • Self-service Portal
  • Social Media Integration
  • Support Forum
  • Third-Party Plugins/Add-Ons
  • Ticket Management
  • Workflow Management

Zendesk FAQs

Zendesk Company Overview & History

Zendesk, Inc. is headquartered in San Francisco, California, and employs over 5,000 people globally. Founded in Copenhagen, Denmark, in 2007, Zendesk provides SaaS products focused on customer support and communications. The company is known for its flexible work culture and has notable clients, including Shopify and Slack. Zendesk supports over 150,000 customers worldwide, making it a leader in the customer service software industry.

Zendesk Major Milestones

  • 2007: Founded in Copenhagen, Denmark by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl.
  • 2008: Released its first product focusing on customer support solutions.
  • 2014: Went public with an IPO on the New York Stock Exchange.
  • 2019: Reached over $800 million in annual revenue.
  • 2021: Acquired Momentive, the parent company of SurveyMonkey.
  • 2022: Featured in the news for its significant growth and expansion in product offerings.