Mailchimp-arvostelu: hyvät ja huonot puolet, ominaisuudet ja hinnoittelu

Mailchimp tarjoaa intuitiivisen käyttöliittymän, jonka avulla tiimisi voi luoda vaikuttavia sähköpostimarkkinointikampanjoita helposti ja tehokkaasti.

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By Rebecca Aston

on 10.10.2026

We review tools independently, and commissions help fund our testing. See our transparency policy, our methodology, or suggest a tool.

Why Trust Our Reviews?

Mailchimp is an e-commerce email marketing software that helps businesses create and manage email campaigns to engage customers and drive sales. It's particularly beneficial for small to medium-sized businesses (SMBs), marketing teams, and e-commerce retailers looking to simplify their email marketing and customer relationship management (CRM) efforts, such as independent online stores or niche product sellers. Mailchimp's user-friendly interface and extensive automation make it a valuable tool for reaching your audience effectively.

Mailchimp addresses common pain points, such as managing large email lists and tailoring content, making it ideal for marketing and sales teams. This article covers Mailchimp's features, pros and cons, use cases, and pricing so you can decide if it aligns with your marketing needs and goals.

Mailchimp Evaluation Summary

Customer rating

4.3/5

Pricing

From $20/month
14-day free trial + free demo available

Miksi luottaa ohjelmistosuosituksiimme

6,700+

Reviews

Industry experts

16+

Evaluation factors

Years

Tiimimme on testannut ja arvioinut ohjelmistoja vuodesta 2012 lähtien. Julkaisijoina ja mediatoimijoina tiedämme itse, kuinka vaikeaa — ja tärkeää — oikean ohjelmiston valitseminen on.

Tätä opasta varten arvioimme työkaluja käytännön testauksen ja itsenäisen tutkimuksen avulla, pisteyttäen työkalut valintakriteeriemme perusteella.

Arvostelumme perustuvat inhimilliseen toimitukselliseen harkintaamme, eivät myyntipuheeseen.

Mailchimp Overview

In my opinion, Mailchimp stands out as a solid choice for small to medium-sized e-commerce businesses looking for accessible email marketing solutions. Its user-friendly interface makes onboarding relatively smooth, although some users might find the customer support lacking without a premium plan. The software excels with its automation features and integrations, making it ideal for teams eager to improve their email marketing without complex setups. However, for large enterprises requiring extensive customization and dedicated support, other tools might offer better options. Mailchimp's pricing is competitive, especially for those just starting with an email marketing platform, providing good value with essential features.

Pros

The user-friendly interface lets your team create campaigns efficiently.
Automation features save you time on repetitive tasks.
Over 100 templates help you design professional emails quickly.

Cons

Customer support can be limited without a premium plan.
Advanced customization options might not meet all your needs.
A learning curve exists before you can use all features effectively.

Is Mailchimp Right For Your Needs?

Who Would be a Good Fit for Mailchimp?

A Mailchimp account is great for SMBs, especially e-commerce stores and marketing teams. It’s ideal for those who need easy-to-use email builder tools to create and manage email marketing campaigns. Automation features allow your team to handle repetitive tasks efficiently, freeing up time for creative work. The extensive library of templates helps you design professional emails without the need for a dedicated designer. If you’re looking a straightforward email marketing tool that improves customer journeys, Mailchimp fits well.

Small Businesses
Mailchimp's user-friendly interface makes it easy for small teams to manage email marketing without technical skills.
E-Commerce Stores
Mailchimp's automation features allow you to send personalized emails based on customer behavior, which can boost engagement and sales.
Marketing Teams
Numerous templates and design tools let your team create professional campaigns quickly, bolstering your brand's image.
Freelancers
Mailchimp's affordability and ease of use make it perfect for freelancers who manage their own email marketing efforts.
Nonprofits
Reach supporters with targeted campaigns using Mailchimp's segmentation features, boosting communication efforts.
Startups
For startups, Mailchimp offers scalable solutions that grow with your business, making it easy to expand your marketing reach.

Who Would be a Bad Fit for Mailchimp?

Mailchimp isn't ideal for large enterprises or businesses that need advanced customization and dedicated support. Its customer support is limited for those who are not on a premium plan, and this can frustrate teams that need quick assistance. If your team relies on deep customization for complex campaigns, Mailchimp's features might not suffice. Companies that need extensive integration options or that handle massive email lists might find other platforms more suitable.

Large Enterprises
Mailchimp's features might not meet the complex needs of large enterprises that require extensive customization and support.
Tech Companies
For tech companies that require intricate integrations and advanced functionality, Mailchimp might feel restrictive.
Financial Services
The lack of specialized industry features makes Mailchimp less suitable for financial services that need tailored communication.
Health Care Providers
Health care providers may find Mailchimp's security features inadequate for handling sensitive patient information.
Global Corporations
Global corporations might require more extensive language support and localization features than Mailchimp offers.
Advanced Marketers
Advanced marketers who need detailed analytics and reporting might find Mailchimp's tools too basic for their strategies.

Our Review Methodology

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Email Campaigns: Mailchimp lets your team create and send engaging email campaigns with ease. Its drag-and-drop editor helps you design HTML emails that look professional without coding.

Automation: This feature allows you to set up automated emails based on customer actions. It saves time by handling repetitive tasks such as welcome emails or abandoned cart reminders.

Segmentation: Segment your audience to send targeted emails based on demographics or behavior. This helps you personalize communication and improve engagement rates.

A/B Testing: Mailchimp's A/B testing lets you experiment with different email versions, including varied subject lines, to see what works best. It helps you optimize your campaigns for better results.

Analytics and Reporting: The platform offers detailed insights into your email campaign's performance. You can track open rates, clicks, unsubscribes, and other metrics to refine your marketing strategies.

Templates: Mailchimp provides a wide range of customizable templates. These templates, including a website builder, help you quickly create visually appealing emails or pages that align with your brand.

Ease of Use

Mailchimp's intuitive interface makes it a breeze for your team to create and manage email campaigns. The drag-and-drop editor simplifies designing professional emails, even if you don't have technical skills. Automation features are straightforward to set up and save you time on routine tasks. Compared to Mailchimp alternatives, the user-friendly design and helpful guides ensure that you quickly get up to speed. This accessibility makes it a preferred choice for SMBs looking for effective email marketing solutions.

Integrations

Mailchimp integrates with Shopify, WooCommerce, Squarespace, Zapier, Canva, Google Analytics, Typeform, Vimeo, and HubSpot.

Mailchimp also offers an application programming interface (API) for custom integrations and connects with third-party integration tools.