Reseña de Zendesk: Ventajas, Desventajas, Funciones y Precios
Zendesk is a live shopping platform built for retail and ecommerce teams that need to manage real-time customer engagement during live sale events. I'd consider it over something like Bambuser if your team needs deeper support ticketing and conversation management woven into the live commerce experience—Zendesk brings more structure to customer interactions and post-sale follow-up than most dedicated live shopping tools can offer.
Zendesk Evaluation Summary
- From $19/user/month (billed annually)
- 14-day free trial + free demo available
Por Qué Confiar en Nuestras Reseñas de Software
Hemos estado probando y revisando software y servicios de retail y comercio electrónico desde 2021. Como expertos minoristas, sabemos lo crítico y difícil que es tomar la decisión correcta al seleccionar un software. Invertimos en una investigación profunda para ayudar a nuestra audiencia a tomar mejores decisiones de compra de software. Hemos probado más de 2,000 herramientas para diferentes casos de uso en finanzas y contabilidad, y escrito más de 1,000 reseñas completas de software. Descubre cómo mantenemos la transparencia y nuestra metodología de revisión.
Zendesk Overview
In my opinion, Zendesk is a solid choice for ecommerce customer service and help desk software, offering a user-friendly interface and extensive integration options. It excels in providing a comprehensive set of features that cater to online retailers and support teams. However, its pricing can be a bit steep for smaller businesses, and the onboarding process might require some improvement. Compared to other software, Zendesk stands out with its strong customer support and reliable performance, but it might not be the best fit for those who need a more budget-friendly solution. If your team values robust features and integration capabilities, Zendesk could be a great fit.
pros
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You get a user-friendly interface that's easy for your team to navigate.
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The ticketing system efficiently manages customer interactions using automation.
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It offers strong customer support to help your team resolve issues quickly.
cons
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Your team might find the onboarding process a bit complex.
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It can feel overwhelming with too many features for small teams.
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Some users report occasional performance slowdowns during high traffic.
Is Zendesk Right For Your Needs?
Who Would be a Good Fit for Zendesk?
Zendesk is a great fit for online retailers and large support teams who need to handle a high volume of customer queries efficiently. If your team values a user-friendly interface and a powerful ticketing system to manage interactions, Zendesk's capabilities can help streamline your operations. It’s especially useful for industries like fashion and electronics, where quick response times and organized support are crucial for maintaining customer satisfaction.
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Large Retailers
Your large customer base benefits from Zendesk's efficient ticketing and customer interaction management.
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Support Teams
Your team finds its user-friendly interface and strong support helpful in managing customer issues.
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Fashion Industry
You can quickly handle high volumes of customer queries with Zendesk's powerful ticketing system.
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Electronics Companies
Your company benefits from Zendesk's organized support, helping you maintain customer satisfaction.
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Ecommerce Platforms
You can enhance customer service efficiency with Zendesk's extensive feature set and capabilities.
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Customer Service Departments
Your department can manage diverse customer interactions effectively using Zendesk's robust support features.
Who Would be a Bad Fit for Zendesk?
Zendesk might not be the best fit for small startups or solo entrepreneurs who have limited budgets and simpler customer service needs. If your team doesn't handle a high volume of customer interactions daily, Zendesk's extensive features could feel overwhelming and unnecessary. Additionally, if you're looking for a quick and straightforward onboarding process, Zendesk might not meet your expectations due to its complexity.
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Small Startups
Your limited budget and simpler needs make Zendesk's extensive features overwhelming and unnecessary.
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Solo Entrepreneurs
You might find Zendesk's complexity unnecessary without a high volume of customer interactions.
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Budget-Conscious Teams
Your team could find Zendesk's cost prohibitive for basic customer service needs.
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Simple Service Needs
You might not need Zendesk's extensive features if you handle a few customer interactions.
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Non-Tech-Savvy Users
Your team may struggle with Zendesk's complexity without strong technical skills.
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Quick Onboarding Seekers
You might find Zendesk's onboarding process too complex if you need a fast setup.
Nuestra Metodología de Revisión
Cómo Probamos y Puntamos Herramientas
Hemos pasado años construyendo, perfeccionando y mejorando nuestro sistema de pruebas y puntuación de software. La rúbrica está diseñada para captar los matices de la selección de software y lo que hace que una herramienta sea eficaz, enfocándose en los aspectos críticos del proceso de toma de decisiones. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial del software según la funcionalidad principal, características destacadas, facilidad de uso, incorporación, soporte al cliente, integraciones, reseñas de usuarios y relación calidad-precio.
Funcionalidad Principal (25% de la puntuación final)
El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las características y funciones básicas que un usuario esperaría ver? ¿Alguna de esas funcionalidades está limitada a planes de precios superiores? En esencia, esperamos que una herramienta se compare favorablemente con las capacidades básicas de sus competidores.
Características Destacadas (25% de la puntuación final)
A continuación, evaluamos las características sobresalientes poco comunes que van más allá de la funcionalidad principal que normalmente se encuentra en herramientas similares. Una alta puntuación refleja funcionalidades especializadas o únicas que hacen que el producto sea más rápido, eficiente o aporte un valor extra al usuario. También evaluamos qué tan fácil es integrar la herramienta con otras comúnmente usadas en el entorno tecnológico para ampliar la funcionalidad y utilidad del software. Las herramientas que ofrecen numerosas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas obtienen la mejor puntuación.
Facilidad de Uso (10% de la puntuación final)
Consideramos qué tan rápido y fácil es realizar las tareas definidas en la funcionalidad principal usando la herramienta. El software de alta puntuación está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan simples.
Incorporación (10% de la puntuación final)
Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, así que evaluamos qué tan fácil es aprender y usar la herramienta con mínima capacitación. Analizamos cuánto tiempo tarda un miembro del equipo en prepararse y comenzar a usar la herramienta sin experiencia previa. Las soluciones con alta puntuación requieren poco o ningún soporte.
Soporte al Cliente (10% de la puntuación final)
Revisamos qué tan rápido y fácil es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las herramientas y empresas que ofrecen soporte en tiempo real obtienen la mejor puntuación, mientras que los chatbots obtienen la peor.
Reseñas de Clientes (10% de la puntuación final)
Además de nuestras pruebas y evaluaciones, consideramos el puntaje neto de promotores de clientes actuales y pasados. Revisamos la probabilidad de que elijan de nuevo la herramienta para la funcionalidad principal. Un software con alta puntuación refleja un alto NPS de clientes actuales o pasados.
Relación Calidad-Precio (10% de la puntuación final)
Por último, considerando todos los demás criterios, revisamos el precio promedio de los planes de nivel básico frente a las características principales y consideramos el valor de los otros criterios de evaluación. El software que ofrece más por menos, tendrá una puntuación más alta.
New Product Updates from Zendesk
Zendesk Adds Advanced Web Crawler Controls
Zendesk adds include and exclude URL filters, support for multiple domains and subdomains, up to 500 start URLs, and customizable crawl schedules. These updates make it easier to target relevant content and control how often external sources are refreshed. Highlights include:
- Advanced URL Filters: Lets teams define include and exclude rules to control which website content is crawled.
- Multi-Domain Crawling: Supports crawling across multiple domains and subdomains from one crawler.
- Expanded Start URLs: Allows up to 500 start URLs for broader content coverage.
- Custom Refresh Schedules: Lets users run crawls daily, weekly, monthly, manually, or disable recurring refreshes.
Visit Zendesk’s official site for more details.
Zendesk Expands IT Asset Management Controls
Zendesk adds customizable asset field layouts, hidden standard fields, expanded asset actions and triggers in Action Flows, and currency formatting for Purchase Cost. These updates help teams tailor asset records and automate more asset management tasks. Highlights include:
- Per-Asset-Type Field Ordering: Lets admins arrange asset fields differently for each asset type.
- Hidden Standard Fields: Allows unused standard fields to be removed from agent-facing views.
- Expanded Asset Actions: Adds delete, assign, unassign, and asset search steps to Action Flows.
- Asset Event Triggers: Lets asset creation, updates, deletion, assignment, and unassignment trigger automated flows.
- Currency-Based Purchase Cost: Displays purchase costs using the account’s billing currency.
Visit Zendesk’s official site for more details.
Zendesk Adds AI-Powered Action Flow Creation in Admin Copilot
Zendesk adds AI-powered action flow creation in Admin Copilot with support for triggers, Zendesk actions, third-party connectors, custom actions, and custom code steps. The EAP lets admins generate, edit, test, troubleshoot, and activate workflows from natural-language instructions. Highlights include:
- Prompt-to-Flow Generation: Creates complete action flows from plain-language descriptions.
- Editable Workflows: Lets admins modify generated steps, connectors, and logic before activation.
- AI-Assisted Custom Code: Generates JavaScript for supported data transformation steps from natural-language prompts.
- Error Troubleshooting: Helps diagnose flow errors and suggests fixes through Admin Copilot.
- Third-Party Connections: Prompts users to authenticate external systems when a generated flow requires them.
Visit Zendesk’s official site for more details.
Zendesk Improves Notifications in Agent Workspace
Zendesk adds email notifications, reopen alerts, sticky notifications, and configurable notification settings in Agent Workspace. The update helps agents respond to important ticket activity without relying on external email inboxes or constant notification pings. Highlights include:
- Email Notifications: Alerts agents to assignments, replies, and @mentions on email tickets.
- Ticket Reopen Alerts: Notifies agents when solved chat or messaging tickets reopen.
- Sticky Notifications: Keeps selected notifications visible until the agent acknowledges them.
- Notification Settings: Lets agents configure notifications by channel and activity type.
Visit Zendesk’s official site for more details.
Zendesk Adds Version Management for AI Configurations
Zendesk adds version management for Agent Copilot and Intelligent Triage, covering settings, procedures, guidelines, suggestions, topics, and entities. The update gives teams more control over testing and deploying AI configuration changes between sandbox and production. Highlights include:
- Agent Copilot Versioning: Lets admins inspect, save, compare, and deploy Agent Copilot configurations.
- Intelligent Triage Versioning: Extends version management to settings, topics, and entities.
- Sandbox-to-Production Deployment: Helps teams test AI configurations in sandbox before moving them to production.
Visit Zendesk’s official site for more details.
Zendesk Adds Custom Fields to Search Columns and Filters
Zendesk adds custom field support to customizable columns and filters in search. The update helps users create more tailored search views and narrow results using account-specific field data. Highlights include:
- Custom Search Columns: Lets users add custom fields as columns in search results.
- Custom Search Filters: Lets users filter search results using custom fields.
- Expanded Search Views: Gives teams more flexibility to organize and review ticket data.
Visit Zendesk’s official site for more details.
Zendesk QA Adds Multi-Tiered Root-Cause Selection
Zendesk QA adds cascading root-cause dropdowns with up to three tiers for classifying issues during reviews. The new structure helps reviewers select more specific causes while giving teams greater detail for analyzing recurring quality issues. Highlights include:
- Cascading Root Causes: Lets reviewers select increasingly specific root causes through connected dropdowns.
- Three-Tier Classification: Supports up to three levels of root-cause categorization for more detailed analysis.
- QA Insights: Provides more granular root-cause data to help teams identify patterns across reviews.
Visit Zendesk’s official site for more details.
Zendesk Adds AI-Powered Trial Setup Wizard
Zendesk adds an AI-powered setup wizard that pulls relevant information from a company’s website to automatically configure parts of a Zendesk Suite trial account. The new experience reduces manual onboarding steps and helps businesses start evaluating Zendesk with settings tailored to their organization. Highlights include:
- AI Setup Wizard: Guides new trial users through account configuration with AI assistance.
- Website Data: Uses information from the company website to help configure the account automatically.
- Faster Onboarding: Reduces the manual work required to set up a Zendesk Suite trial.
Visit Zendesk’s official site for more details.
Zendesk Expands AI Knowledge and Auto Assist
Zendesk adds consolidated Help Center connections, locale-scoped search rules, permission-aware article access, a new web crawler, and similar solved tickets as an Auto Assist knowledge source. These updates broaden the knowledge available to Zendesk AI while helping agents generate relevant responses when procedures or articles are unavailable. Highlights include:
- Knowledge and Search Controls: Adds consolidated Help Center connections, locale-scoped search rules, and permission-aware article access.
- Web Crawler: Introduces a new crawler for bringing web content into AI agent knowledge.
- Solved Ticket Sourcing: Lets Auto Assist use similar solved tickets when procedures or articles aren't available.
- Suggestion Context: Shows agents the rationale and relevant solved tickets behind Auto Assist suggestions.
Visit Zendesk’s official site for more details.
Zendesk Enhances Action Builder and Automatic View Refresh
Zendesk adds step-level error handling and search to Action Builder, along with automatic view refresh. These updates help teams build more resilient workflows, find triggers and actions faster, and work with up-to-date ticket information without manually refreshing views. Highlights include:
- Step-Level Error Handling: Configure workflows to continue, stop, or follow different paths when a step succeeds or fails.
- Trigger and Action Search: Find triggers and actions more quickly using keyword search during workflow creation.
- Automatic View Refresh: Refresh ticket views and sidebar counts every minute to keep data current automatically.
Visit Zendesk's official site for more details.
Zendesk Specs
- Analytics
- API
- Batch Permissions & Access
- Call Integration
- Chat
- Contact Management
- Contact Sharing
- CRM Integration
- Customer Management
- Customer Service
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Email Integration
- Escalation Management
- External Integrations
- Instant Chat Integration
- Knowledge Base
- Lead Management
- Lead Scoring
- Multi-User
- Notifications
- Real-time Alerts
- Scheduling
- Self-service Portal
- Social Media Integration
- Support Forum
- Third-Party Plugins/Add-Ons
- Ticket Management
- Workflow Management
Zendesk FAQs
How does Zendesk handle data security and compliance?
How customizable is Zendesk for our specific needs?
What kind of analytics does Zendesk provide?
How does Zendesk improve team collaboration?
Is Zendesk scalable for growing businesses?
Does Zendesk offer mobile support?
How does Zendesk help with customer feedback management?
Can Zendesk support multilingual customer interactions?
Zendesk Company Overview & History
Zendesk, Inc. is headquartered in San Francisco, California, and employs over 5,000 people globally. Founded in Copenhagen, Denmark, in 2007, Zendesk provides SaaS products focused on customer support and communications. The company is known for its flexible work culture and has notable clients, including Shopify and Slack. Zendesk supports over 150,000 customers worldwide, making it a leader in the customer service software industry.
Zendesk Major Milestones
- 2007: Founded in Copenhagen, Denmark by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl.
- 2008: Released its first product focusing on customer support solutions.
- 2014: Went public with an IPO on the New York Stock Exchange.
- 2019: Reached over $800 million in annual revenue.
- 2021: Acquired Momentive, the parent company of SurveyMonkey.
- 2022: Featured in the news for its significant growth and expansion in product offerings.
