Reseña de Zendesk: Ventajas, Desventajas, Funciones y Precios
Zendesk is a live shopping platform built for retail and ecommerce teams that need to manage real-time customer engagement during live sale events. I'd consider it over something like Bambuser if your team needs deeper support ticketing and conversation management woven into the live commerce experience—Zendesk brings more structure to customer interactions and post-sale follow-up than most dedicated live shopping tools can offer.
Zendesk Evaluation Summary
- From $19/user/month (billed annually)
- 14-day free trial
Por qué confiar en nuestras recomendaciones de software
Nuestro equipo lleva probando y evaluando software desde 2012. Como líderes del sector retail, sabemos lo difícil —y lo importante— que es elegir el software adecuado.
Para esta guía, evaluamos las herramientas mediante pruebas prácticas e investigación independiente, puntuando las herramientas según nuestros criterios de selección.
Nuestras reseñas reflejan nuestro criterio independiente, no un discurso de ventas.
Zendesk Overview
In my opinion, Zendesk is a solid choice for ecommerce customer service and help desk software, offering a user-friendly interface and extensive integration options. It excels in providing a comprehensive set of features that cater to online retailers and support teams. However, its pricing can be a bit steep for smaller businesses, and the onboarding process might require some improvement. Compared to other software, Zendesk stands out with its strong customer support and reliable performance, but it might not be the best fit for those who need a more budget-friendly solution. If your team values robust features and integration capabilities, Zendesk could be a great fit.
pros
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You get a user-friendly interface that's easy for your team to navigate.
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The ticketing system efficiently manages customer interactions using automation.
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It offers strong customer support to help your team resolve issues quickly.
cons
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Your team might find the onboarding process a bit complex.
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It can feel overwhelming with too many features for small teams.
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Some users report occasional performance slowdowns during high traffic.
Is Zendesk Right For Your Needs?
Who Would be a Good Fit for Zendesk?
Zendesk is a great fit for online retailers and large support teams who need to handle a high volume of customer queries efficiently. If your team values a user-friendly interface and a powerful ticketing system to manage interactions, Zendesk's capabilities can help streamline your operations. It’s especially useful for industries like fashion and electronics, where quick response times and organized support are crucial for maintaining customer satisfaction.
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Large Retailers
Your large customer base benefits from Zendesk's efficient ticketing and customer interaction management.
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Support Teams
Your team finds its user-friendly interface and strong support helpful in managing customer issues.
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Fashion Industry
You can quickly handle high volumes of customer queries with Zendesk's powerful ticketing system.
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Electronics Companies
Your company benefits from Zendesk's organized support, helping you maintain customer satisfaction.
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Ecommerce Platforms
You can enhance customer service efficiency with Zendesk's extensive feature set and capabilities.
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Customer Service Departments
Your department can manage diverse customer interactions effectively using Zendesk's robust support features.
Who Would be a Bad Fit for Zendesk?
Zendesk might not be the best fit for small startups or solo entrepreneurs who have limited budgets and simpler customer service needs. If your team doesn't handle a high volume of customer interactions daily, Zendesk's extensive features could feel overwhelming and unnecessary. Additionally, if you're looking for a quick and straightforward onboarding process, Zendesk might not meet your expectations due to its complexity.
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Small Startups
Your limited budget and simpler needs make Zendesk's extensive features overwhelming and unnecessary.
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Solo Entrepreneurs
You might find Zendesk's complexity unnecessary without a high volume of customer interactions.
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Budget-Conscious Teams
Your team could find Zendesk's cost prohibitive for basic customer service needs.
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Simple Service Needs
You might not need Zendesk's extensive features if you handle a few customer interactions.
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Non-Tech-Savvy Users
Your team may struggle with Zendesk's complexity without strong technical skills.
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Quick Onboarding Seekers
You might find Zendesk's onboarding process too complex if you need a fast setup.
Nuestra Metodología de Revisión
Cómo Probamos y Puntamos Herramientas
Hemos pasado años construyendo, perfeccionando y mejorando nuestro sistema de pruebas y puntuación de software. La rúbrica está diseñada para captar los matices de la selección de software y lo que hace que una herramienta sea eficaz, enfocándose en los aspectos críticos del proceso de toma de decisiones. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial del software según la funcionalidad principal, características destacadas, facilidad de uso, incorporación, soporte al cliente, integraciones, reseñas de usuarios y relación calidad-precio.
Funcionalidad Principal (25% de la puntuación final)
El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las características y funciones básicas que un usuario esperaría ver? ¿Alguna de esas funcionalidades está limitada a planes de precios superiores? En esencia, esperamos que una herramienta se compare favorablemente con las capacidades básicas de sus competidores.
Características Destacadas (25% de la puntuación final)
A continuación, evaluamos las características sobresalientes poco comunes que van más allá de la funcionalidad principal que normalmente se encuentra en herramientas similares. Una alta puntuación refleja funcionalidades especializadas o únicas que hacen que el producto sea más rápido, eficiente o aporte un valor extra al usuario. También evaluamos qué tan fácil es integrar la herramienta con otras comúnmente usadas en el entorno tecnológico para ampliar la funcionalidad y utilidad del software. Las herramientas que ofrecen numerosas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas obtienen la mejor puntuación.
Facilidad de Uso (10% de la puntuación final)
Consideramos qué tan rápido y fácil es realizar las tareas definidas en la funcionalidad principal usando la herramienta. El software de alta puntuación está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan simples.
Incorporación (10% de la puntuación final)
Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, así que evaluamos qué tan fácil es aprender y usar la herramienta con mínima capacitación. Analizamos cuánto tiempo tarda un miembro del equipo en prepararse y comenzar a usar la herramienta sin experiencia previa. Las soluciones con alta puntuación requieren poco o ningún soporte.
Soporte al Cliente (10% de la puntuación final)
Revisamos qué tan rápido y fácil es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las herramientas y empresas que ofrecen soporte en tiempo real obtienen la mejor puntuación, mientras que los chatbots obtienen la peor.
Reseñas de Clientes (10% de la puntuación final)
Además de nuestras pruebas y evaluaciones, consideramos el puntaje neto de promotores de clientes actuales y pasados. Revisamos la probabilidad de que elijan de nuevo la herramienta para la funcionalidad principal. Un software con alta puntuación refleja un alto NPS de clientes actuales o pasados.
Relación Calidad-Precio (10% de la puntuación final)
Por último, considerando todos los demás criterios, revisamos el precio promedio de los planes de nivel básico frente a las características principales y consideramos el valor de los otros criterios de evaluación. El software que ofrece más por menos, tendrá una puntuación más alta.
New Product Updates from Zendesk
Zendesk Updates AutoQA Tone Scoring
Zendesk has updated the way AutoQA calculates tone scores for QA users, making the evaluation more specific to observable, professional conduct. This helps teams rely on clearer, more consistent tone assessments without needing to change their current setup. Highlights include:
- Professional Conduct: Focuses tone scoring on observable behaviors in agent responses.
- Emotion Exclusion: Removes assessments of emotions such as frustration.
- Automatic Rollout: Applies to all Zendesk QA accounts without manual setup.
- Updated Scoring: Uses a revised calculation method that may change average tone scores.
- Compliance Focus: Aligns AutoQA tone evaluation with stricter privacy and regulatory expectations.
Visit Zendesk’s official site for more details.
Zendesk Adds Smartsheet Connector for Action Flows
Zendesk Action Flows can now connect with Smartsheet to manage sheet and row data without duplicating work across systems. Workflows can create rows, retrieve details, and update records as support tasks progress. Highlights include:
- Smartsheet Connector: Connects Zendesk Action Flows with Smartsheet.
- Add Rows: Creates new rows from support workflows.
- Read and Search: Finds and retrieves existing Smartsheet data.
- Update Rows: Updates Smartsheet records as work progresses.
- Workflow Integration: Links customer support activity with project and process tracking.
Visit Zendesk’s official site for more details.
Zendesk Contact Center Adds Outbound User Search
Zendesk Contact Center now includes outbound user search, helping agents initiate calls faster without switching tools. This streamlines outreach workflows and reduces time spent manually finding contact details. Highlights include:
- User Search: Finds Zendesk users by name or phone number.
- Saved Phone Numbers: Shows available numbers when a user has more than one.
- Direct Outbound Calling: Lets agents place calls from the dialer after selecting a user.
- Permission-Based Results: Only shows users the agent is allowed to access.
- Manual Dialing: Keeps keypad dialing available alongside user search.
Visit Zendesk’s official site for more details.
Zendesk Connects Salesforce as an External Knowledge Source
Zendesk connects Salesforce content to AI agents, Copilot, search, and generative search as an external knowledge source. This makes existing Salesforce knowledge easier to reuse across support workflows. Highlights include:
- Salesforce Knowledge Source: Lets teams connect Salesforce content directly to Zendesk.
- AI Agent Access: Makes Salesforce knowledge available to Zendesk AI agents.
- Copilot Support: Gives Copilot access to connected Salesforce content.
- Search Integration: Extends Salesforce content to standard and generative search experiences.
Visit Zendesk’s official site for more details.
Zendesk Updates Ticket Merging and Multi-Recipient Email Handling
Zendesk introduces a redesigned ticket merge sidebar and multi-recipient email tickets that create linked tickets for each support address. These updates make it easier to review merged tickets and coordinate requests across teams. Highlights include:
- Ticket Merge Sidebar: Replaces the popup modal with a sidebar that improves ticket visibility and merge context.
- Rich Text Support: Preserves HTML and formatting when tickets are merged.
- Merge Visibility: Adds status indicators, hover details, and clearer warnings during bulk merges.
- Multi-Recipient Email Tickets: Creates a separate ticket for each support address included on an inbound email.
- Linked Ticket IDs: Connects related tickets with a multi-recipient email ID for easier tracking.
Visit Zendesk’s official site for more details.
Zendesk Voice AI Agents Reach General Availability
Zendesk makes Voice AI Agents generally available with generative procedures, native voice routing, contextual handoffs, testing tools, and multilingual support. These capabilities help automate more phone conversations while giving agents the context needed to continue escalated calls. Highlights include:
- End-to-End Voice Automation: Handles calls from greeting and intent capture through resolution and wrap-up.
- Contextual Handoffs: Transfers calls with transcripts, summaries, and detected intent for human agents.
- Generative Actions: Supports API calls, database lookups, ticket updates, SMS messages, and email replies.
- Testing Widget: Lets teams test Voice AI Agents in the browser before assigning them to live phone lines.
- Multilingual Support: Supports conversations in 53 languages with language-specific voices and locales.
Visit Zendesk’s official site for more details.
Zendesk Adds HubSpot Knowledge and Admin Copilot Controls
Zendesk adds HubSpot content across AI agents, Copilot, search, and generative search, plus role-based Admin Copilot access, expanded view, and QA recommendations. These updates improve knowledge access and admin control. Highlights include:
- HubSpot Knowledge Source: Makes HubSpot content available across AI agents, Copilot, search, and generative search.
- Role-Based Access: Lets admins control which custom roles can use Admin Copilot.
- Expanded View: Gives admins more space to review detailed Copilot responses.
- QA Recommendations: Adds Zendesk QA guidance to the recommendations feed.
Visit Zendesk’s official site for more details.
Zendesk Expands Custom Object Permissions and Ticket Field Limits
Zendesk adds object- and record-level permissions for light agents and contributors, plus lookup relationship limits that now apply per ticket form. These updates improve access control and give admins more room to connect tickets with related records. Highlights include:
- Custom Object Permissions: Lets admins control object- and record-level access for light agents and contributors.
- Ticket Form Limits: Applies lookup relationship field limits per ticket form instead of across ticket fields.
- Expanded Field Capacity: Lets eligible customers use their full lookup relationship field allowance on each form.
Visit Zendesk’s official site for more details.
Zendesk Expands Action Builder With Search and Hourly Scheduling
Zendesk introduces a Search for custom object records action and hourly workflow scheduling with timezone and run-overlap controls. These updates help admins retrieve related records without IDs and automate recurring operational tasks more precisely. Highlights include:
- Custom Object Record Search: Finds related custom object records using filters, sorting, and other workflow context without requiring a record ID.
- Hourly Scheduling: Lets admins run action flows hourly instead of limiting scheduled workflows to daily runs.
- Schedule Controls: Supports timezone selection, recurring intervals, applicable days, and controls for overlapping workflow runs.
Visit Zendesk’s official site for more details.
Zendesk Adds Advanced Web Crawler Controls
Zendesk adds include and exclude URL filters, support for multiple domains and subdomains, up to 500 start URLs, and customizable crawl schedules. These updates make it easier to target relevant content and control how often external sources are refreshed. Highlights include:
- Advanced URL Filters: Lets teams define include and exclude rules to control which website content is crawled.
- Multi-Domain Crawling: Supports crawling across multiple domains and subdomains from one crawler.
- Expanded Start URLs: Allows up to 500 start URLs for broader content coverage.
- Custom Refresh Schedules: Lets users run crawls daily, weekly, monthly, manually, or disable recurring refreshes.
Visit Zendesk’s official site for more details.
Zendesk Specs
- Analytics
- API
- Batch Permissions & Access
- Call Integration
- Chat
- Contact Management
- Contact Sharing
- CRM Integration
- Customer Management
- Customer Service
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Email Integration
- Escalation Management
- External Integrations
- Instant Chat Integration
- Knowledge Base
- Lead Management
- Lead Scoring
- Multi-User
- Notifications
- Real-time Alerts
- Scheduling
- Self-service Portal
- Social Media Integration
- Support Forum
- Third-Party Plugins/Add-Ons
- Ticket Management
- Workflow Management
Zendesk FAQs
How does Zendesk handle data security and compliance?
How customizable is Zendesk for our specific needs?
What kind of analytics does Zendesk provide?
How does Zendesk improve team collaboration?
Is Zendesk scalable for growing businesses?
Does Zendesk offer mobile support?
How does Zendesk help with customer feedback management?
Can Zendesk support multilingual customer interactions?
Zendesk Company Overview & History
Zendesk, Inc. is headquartered in San Francisco, California, and employs over 5,000 people globally. Founded in Copenhagen, Denmark, in 2007, Zendesk provides SaaS products focused on customer support and communications. The company is known for its flexible work culture and has notable clients, including Shopify and Slack. Zendesk supports over 150,000 customers worldwide, making it a leader in the customer service software industry.
Zendesk Major Milestones
- 2007: Founded in Copenhagen, Denmark by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl.
- 2008: Released its first product focusing on customer support solutions.
- 2014: Went public with an IPO on the New York Stock Exchange.
- 2019: Reached over $800 million in annual revenue.
- 2021: Acquired Momentive, the parent company of SurveyMonkey.
- 2022: Featured in the news for its significant growth and expansion in product offerings.
