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Reseña de Wrike: Ventajas, Desventajas, Características y Precios

Wrike is an ecommerce ERP software for retail and ecommerce teams that need to manage projects, operations, and cross-departmental workflows in one place. I'd consider it if you want more adaptability and a shorter implementation timeline than a traditional ERP like NetSuite, while still getting the centralized visibility that larger or fast-scaling operations need.

Wrike Evaluation Summary

Wrike centralizes ecommerce workflows, projects, and operations in one hub.
Customer Rating
4.3 /5
Pricing
  • From $10/user/month (billed annually)
  • 14-day free trial + free plan available

Por Qué Confiar en Nuestras Reseñas de Software

Wrike Overview

In my opinion, Wrike is a solid choice for teams needing a flexible ecommerce ERP tool. Its standout features like customizable dashboards and strong integration capabilities make it appealing. However, its pricing might be a downside for budget-conscious businesses. Wrike excels in project management for marketing and creative teams, thanks to its robust task management and collaboration features. It might not be the best fit for small businesses with simple needs due to its complexity. When compared to other tools, like Asana, Trello, or Clickup, Wrike's interface and integrations give it an edge, although onboarding can be smoother. Overall, it's a worthy consideration if your team values flexibility and detailed project tracking.

Nuestra Metodología de Revisión

Cómo Probamos y Puntamos Herramientas

Hemos pasado años construyendo, perfeccionando y mejorando nuestro sistema de pruebas y puntuación de software. La rúbrica está diseñada para captar los matices de la selección de software y lo que hace que una herramienta sea eficaz, enfocándose en los aspectos críticos del proceso de toma de decisiones. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial del software según la funcionalidad principal, características destacadas, facilidad de uso, incorporación, soporte al cliente, integraciones, reseñas de usuarios y relación calidad-precio.

Funcionalidad Principal (25% de la puntuación final)

El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las características y funciones básicas que un usuario esperaría ver? ¿Alguna de esas funcionalidades está limitada a planes de precios superiores? En esencia, esperamos que una herramienta se compare favorablemente con las capacidades básicas de sus competidores.

Características Destacadas (25% de la puntuación final)

A continuación, evaluamos las características sobresalientes poco comunes que van más allá de la funcionalidad principal que normalmente se encuentra en herramientas similares. Una alta puntuación refleja funcionalidades especializadas o únicas que hacen que el producto sea más rápido, eficiente o aporte un valor extra al usuario. También evaluamos qué tan fácil es integrar la herramienta con otras comúnmente usadas en el entorno tecnológico para ampliar la funcionalidad y utilidad del software. Las herramientas que ofrecen numerosas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas obtienen la mejor puntuación.

Facilidad de Uso (10% de la puntuación final)

Consideramos qué tan rápido y fácil es realizar las tareas definidas en la funcionalidad principal usando la herramienta. El software de alta puntuación está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan simples.

Incorporación (10% de la puntuación final)

Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, así que evaluamos qué tan fácil es aprender y usar la herramienta con mínima capacitación. Analizamos cuánto tiempo tarda un miembro del equipo en prepararse y comenzar a usar la herramienta sin experiencia previa. Las soluciones con alta puntuación requieren poco o ningún soporte.

Soporte al Cliente (10% de la puntuación final)

Revisamos qué tan rápido y fácil es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las herramientas y empresas que ofrecen soporte en tiempo real obtienen la mejor puntuación, mientras que los chatbots obtienen la peor.

Reseñas de Clientes (10% de la puntuación final)

Además de nuestras pruebas y evaluaciones, consideramos el puntaje neto de promotores de clientes actuales y pasados. Revisamos la probabilidad de que elijan de nuevo la herramienta para la funcionalidad principal. Un software con alta puntuación refleja un alto NPS de clientes actuales o pasados.

Relación Calidad-Precio (10% de la puntuación final)

Por último, considerando todos los demás criterios, revisamos el precio promedio de los planes de nivel básico frente a las características principales y consideramos el valor de los otros criterios de evaluación. El software que ofrece más por menos, tendrá una puntuación más alta.

Core Features

Task Management

Easily create, assign, and use list or kanban views track tasks to keep your projects organized. Your team can see progress at a glance.

Custom Workflows

Tailor workflows to match your team's specific needs, ensuring everyone follows the right process. This flexibility boosts productivity.

Time Tracking

Monitor how much time your team spends on tasks to better manage resources. It helps identify areas for efficiency improvements.

Collaboration Tools

Share files, communicate within tasks, and receive notifications to keep your team aligned. It reduces email clutter and enhances teamwork.

Dashboard Customization

Design dashboards that highlight the most important data for your team. This feature allows you to focus on what matters most.

Reporting and Analytics

Generate real-time reports to understand project performance and make informed decisions. These insights help you improve future projects.

Ease of Use

Wrike's user interface is intuitive, but it can feel overwhelming for newcomers due to its extensive features. Once you get the hang of it, navigating through tasks and customizing dashboards becomes straightforward. The drag-and-drop functionality in Gantt charts simplifies project planning. However, if your team isn’t tech-savvy, the learning curve might be a hurdle. Overall, Wrike offers a solid balance between functionality and usability, making it a viable option for teams willing to invest time in learning.

Integrations

Wrike integrates with Microsoft Teams, Slack, Adobe Creative Cloud, Salesforce, Google Workspace, Dropbox, Microsoft Outlook, HubSpot, Jira, and Zendesk. Wrike also offers an API and connects with third-party integration tools.

New Product Updates from Wrike

Wrike AI Agents Create Full Blueprints and Formatted Items
Wrike AI Agents create full blueprint items with predefined structures and instructions.
September 6 2026

Wrike AI Agents Create Full Blueprints and Formatted Items

Wrike AI Agents can create complete blueprint structures in one step and generate formatted descriptions with headings, lists, checkboxes, bold text, and highlights. These updates reduce manual setup for standardized workflows. Highlights include:

  • Blueprint Creation: Creates parent items and subtasks from a selected blueprint in one step.
  • Standardized Workflows: Launches predefined project structures automatically when triggered.
  • Rich Descriptions: Generates formatted content with headings, bullets, checkboxes, bold text, and highlights.
  • Formatting Preservation: Keeps rich formatting in execution logs and the testing playground.

Visit Wrike’s official site for more details.

Wrike Adds Successors Column for Task Dependencies
Wrike’s Successors column shows downstream task dependencies directly in the grid.
September 6 2026

Wrike Adds Successors Column for Task Dependencies

Wrike adds a Successors column to Table and Gantt views with direct dependency editing and bi-directional syncing with Predecessors. This gives teams a clearer way to manage downstream task relationships. Highlights include:

  • Successors Column: Shows which downstream tasks depend on the current task.
  • Direct Editing: Lets users add or edit dependencies using row numbers, dependency types, and lag duration.
  • Bi-Directional Sync: Updates the Predecessors column automatically when successor relationships change.
  • Table and Gantt Support: Makes the column available in both Table view and the Gantt chart table.

Visit Wrike’s official site for more details.

Wrike Adds Reference Lines and Custom Field Calculation Controls
Wrike lets users calculate custom field metrics per line or per group.
August 30 2026

Wrike Adds Reference Lines and Custom Field Calculation Controls

Wrike lets users add reference lines to column, bar, line, and area charts, while calculated custom fields can now be computed per line or per group. These updates give teams more control over how targets, thresholds, and formula-based metrics appear in dashboards. Highlights include:

  • Reference Lines: Adds target, threshold, or benchmark lines to supported Dashboard charts.
  • Custom Labels: Lets users customize reference line labels and colors.
  • Per-Line Calculations: Applies calculated field formulas to each row before summarizing results.
  • Per-Group Calculations: Applies formulas after grouped values are totaled for metrics such as ROI.

Visit Wrike’s official site for more details.

Wrike Adds Organization-Wide AI Usage Tracking
Wrike lets Account Admins monitor AI usage across the organization.
August 30 2026

Wrike Adds Organization-Wide AI Usage Tracking

Wrike gives Account Admins a dedicated AI Usage view to monitor AI Essentials and AI Elite activity across the organization, including monthly trends and breakdowns by user, feature, and Agent. Admins can also export the data to CSV for deeper reporting and analysis. Highlights include:

  • AI Usage Trends: Tracks monthly AI usage across the organization.
  • User Breakdown: Shows usage by individual users.
  • Feature and Agent Breakdown: Separates usage by AI features and Agents.
  • CSV Export: Exports usage data for further reporting and analysis.

Visit Wrike’s official site for more details.

Wrike Inbox Adds Search and Notification Filters
Wrike Inbox adds search and filters to help users find important notifications faster.
August 16 2026

Wrike Inbox Adds Search and Notification Filters

Wrike Inbox adds keyword search across all Inbox sections and filters for Approvals and @mentions. The update makes it easier to narrow notifications and manage only the results that match the current search. Highlights include:

  • Inbox Search: Searches notifications across Incoming, Sent, and Archive.
  • Approval Filters: Lets users filter Inbox activity to show approval-related notifications.
  • @Mention Filters: Helps users focus on notifications where they were mentioned.
  • Targeted Bulk Actions: Applies actions such as Mark as unread and Archive all only to matched search results.

Visit Wrike’s official site for more details.

August 16 2026

Wrike AI Agents Add Dynamic Mentions, Teams Alerts, and New Templates

Wrike AI Agents add dynamic role-based @mentions, people-field actions, Teams group chat notifications, timed pauses, and new prebuilt agent templates. The updates give teams more flexibility to automate assignments, notifications, and time-dependent workflows. Highlights include:

  • Dynamic @Mentions: Resolves authors, assignees, approvers, and followers into live @mentions at runtime.
  • People Field Support: Lets agents read people-type custom fields and use those users for assignments or notifications.
  • Teams Group Chats: Sends notifications directly to Microsoft Teams group chats with links back to Wrike items.
  • Wait Before Acting: Lets agents pause for a specified time before executing actions.
  • Prebuilt AI Agents: Adds Revision Tracker, Project Coordinator, and Missed Deadline agent templates.

Visit Wrike’s official site for more details.

August 16 2026

Wrike MCP v2 Expands Search and Item Management

Wrike MCP v2 adds unified search, readable field values, numeric ID support, hierarchy tools, and support for creating multiple items in one call. The update improves how supported AI assistants retrieve, interpret, and manage Wrike work items. Highlights include:

  • Unified Search: Searches tasks, folders, projects, and Custom Item Types with expanded filtering.
  • Clearer Results: Resolves people, statuses, parent items, and custom field values into readable names.
  • Numeric ID Support: Uses the same numeric IDs shown in Wrike for more reliable links and fewer parameter errors.
  • Hierarchy Navigation: Adds tools for reading item children and navigating nested work structures.
  • Multi-Item Creation: Supports creating several Wrike items in a single call.

Visit Wrike’s official site for more details.

Wrike Adds Flexible Board Grouping and Calendar Filters
Wrike’s Calendar widgets use flexible filters to refine scheduled work.
August 2 2026

Wrike Adds Flexible Board Grouping and Calendar Filters

Wrike adds single-select and multi-select field grouping in Board View, cleaner filtered layouts, and expanded Calendar widget filtering for tasks and projects. These updates give teams more control over how work is grouped, filtered, and reviewed. Highlights include:

  • Custom Board Columns: Groups Board View columns using single-select or multi-select custom fields in addition to workflow statuses.
  • Flexible Swimlanes: Creates horizontal swimlanes using custom fields instead of limiting grouping to assignees.
  • Cleaner Board Filtering: Hides empty columns and swimlanes when filters are applied.
  • Expanded Calendar Filters: Filters widgets by parent, item type, assignee, status, start date, and due date.
  • AND/OR Logic: Combines multiple filter conditions to create more precise Calendar views.
  • Tasks and Projects: Displays both tasks and projects within the same Calendar widget.

Visit Wrike’s official site for more details.

August 2 2026

Wrike MCP v2 Beta Adds Unified Search and Bulk Actions

Wrike MCP v2 beta adds expanded read-and-write tools for managing Wrike work through Claude, ChatGPT, Microsoft Copilot, Gemini, Cursor, and other compatible AI assistants. These updates reduce manual navigation and help teams complete more project management tasks through natural-language requests. Highlights include:

  • Unified Search: Searches Wrike work from connected AI tools to surface relevant projects, tasks, and other items.
  • Work Creation and Updates: Creates and updates Wrike items directly from supported AI assistants.
  • Bulk Actions: Applies changes to multiple Wrike items through a single AI-assisted workflow.
  • Inbox @Mentions: Accesses relevant inbox mentions to help users review and respond to team activity.
  • Whiteboard Management: Lets connected AI tools work with Wrike whiteboards.

Visit Wrike’s official site for more details.

Wrike AI Agents Add Prebuilt Agents and Smarter People References
Wrike AI Agents automatically @mention the right teammates based on their roles.
July 26 2026

Wrike AI Agents Add Prebuilt Agents and Smarter People References

Wrike adds three prebuilt AI Agents, dynamic role-based @mentions, and People custom field support for AI Agents. These updates automatically notify or assign the right teammates based on project roles and People fields, reducing manual configuration. Highlights include:

  • Prebuilt AI Agents: Enable ready-to-use agents for status tracking, project coordination, and missed deadline notifications.
  • Dynamic @Mentions: Automatically mention authors, assignees, approvers, and followers based on their roles.
  • People Custom Field Support: Read and act on People fields to assign tasks and notify the appropriate teammates.

Visit Wrike's official site for more details.

Wrike Specs

  • API
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Collaboration Support
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Dashboards
  • Data Export
  • Data Import
  • Data Visualization
  • Dependency Tracking
  • Document Sharing
  • Expense Tracking
  • External Integrations
  • File Sharing
  • Gantt Charts
  • Kanban Boards
  • Multi-User
  • Notifications
  • Project Management
  • Resource Management
  • Scheduling
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Time Management
  • Travel Management
  • Workflow Management

Wrike FAQs