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Reseña de Wrike: Ventajas, Desventajas, Características y Precios

Wrike is an ecommerce ERP software that enhances project collaboration with customizable workflows and task management. It best serves project-driven teams like marketing departments and creative agencies, offering over 400 integrations. Wrike simplifies project planning and execution for efficient ecommerce operations.

Wrike addresses pain points like inefficient project tracking and communication gaps, benefiting marketing and operations teams. In this article, I'll cover Wrike's features, pros and cons, use cases, pricing, etc., so you can decide if it aligns with your operational needs and goals.

Wrike Evaluation Summary

Wrike centralizes ecommerce workflows, projects, and operations in one hub.
Rating
4.3 /5
Pricing
  • From $10/user/month (billed annually)
  • 14-day free trial + free plan available

Por Qué Confiar en Nuestras Reseñas de Software

Wrike Overview

In my opinion, Wrike is a solid choice for teams needing a flexible ecommerce ERP tool. Its standout features like customizable dashboards and strong integration capabilities make it appealing. However, its pricing might be a downside for budget-conscious businesses. Wrike excels in project management for marketing and creative teams, thanks to its robust task management and collaboration features. It might not be the best fit for small businesses with simple needs due to its complexity. When compared to other tools, like Asana, Trello, or Clickup, Wrike's interface and integrations give it an edge, although onboarding can be smoother. Overall, it's a worthy consideration if your team values flexibility and detailed project tracking.

Nuestra Metodología de Revisión

Cómo Probamos y Puntamos Herramientas

Hemos pasado años construyendo, perfeccionando y mejorando nuestro sistema de pruebas y puntuación de software. La rúbrica está diseñada para captar los matices de la selección de software y lo que hace que una herramienta sea eficaz, enfocándose en los aspectos críticos del proceso de toma de decisiones. A continuación, puedes ver exactamente cómo funcionan nuestras pruebas y puntuaciones en siete criterios. Esto nos permite brindar una evaluación imparcial del software según la funcionalidad principal, características destacadas, facilidad de uso, incorporación, soporte al cliente, integraciones, reseñas de usuarios y relación calidad-precio.

Funcionalidad Principal (25% de la puntuación final)

El punto de partida de nuestra evaluación siempre es la funcionalidad principal de la herramienta. ¿Cuenta con las características y funciones básicas que un usuario esperaría ver? ¿Alguna de esas funcionalidades está limitada a planes de precios superiores? En esencia, esperamos que una herramienta se compare favorablemente con las capacidades básicas de sus competidores.

Características Destacadas (25% de la puntuación final)

A continuación, evaluamos las características sobresalientes poco comunes que van más allá de la funcionalidad principal que normalmente se encuentra en herramientas similares. Una alta puntuación refleja funcionalidades especializadas o únicas que hacen que el producto sea más rápido, eficiente o aporte un valor extra al usuario. También evaluamos qué tan fácil es integrar la herramienta con otras comúnmente usadas en el entorno tecnológico para ampliar la funcionalidad y utilidad del software. Las herramientas que ofrecen numerosas integraciones nativas, conexiones de terceros y acceso a API para crear integraciones personalizadas obtienen la mejor puntuación.

Facilidad de Uso (10% de la puntuación final)

Consideramos qué tan rápido y fácil es realizar las tareas definidas en la funcionalidad principal usando la herramienta. El software de alta puntuación está bien diseñado, es intuitivo, ofrece aplicaciones móviles, proporciona plantillas y hace que tareas relativamente complejas parezcan simples.

Incorporación (10% de la puntuación final)

Sabemos lo importante que es que un equipo adopte rápidamente una nueva plataforma, así que evaluamos qué tan fácil es aprender y usar la herramienta con mínima capacitación. Analizamos cuánto tiempo tarda un miembro del equipo en prepararse y comenzar a usar la herramienta sin experiencia previa. Las soluciones con alta puntuación requieren poco o ningún soporte.

Soporte al Cliente (10% de la puntuación final)

Revisamos qué tan rápido y fácil es obtener ayuda por teléfono, chat en vivo o base de conocimientos. Las herramientas y empresas que ofrecen soporte en tiempo real obtienen la mejor puntuación, mientras que los chatbots obtienen la peor.

Reseñas de Clientes (10% de la puntuación final)

Además de nuestras pruebas y evaluaciones, consideramos el puntaje neto de promotores de clientes actuales y pasados. Revisamos la probabilidad de que elijan de nuevo la herramienta para la funcionalidad principal. Un software con alta puntuación refleja un alto NPS de clientes actuales o pasados.

Relación Calidad-Precio (10% de la puntuación final)

Por último, considerando todos los demás criterios, revisamos el precio promedio de los planes de nivel básico frente a las características principales y consideramos el valor de los otros criterios de evaluación. El software que ofrece más por menos, tendrá una puntuación más alta.

Core Features

Task Management

Easily create, assign, and use list or kanban views track tasks to keep your projects organized. Your team can see progress at a glance.

Custom Workflows

Tailor workflows to match your team's specific needs, ensuring everyone follows the right process. This flexibility boosts productivity.

Time Tracking

Monitor how much time your team spends on tasks to better manage resources. It helps identify areas for efficiency improvements.

Collaboration Tools

Share files, communicate within tasks, and receive notifications to keep your team aligned. It reduces email clutter and enhances teamwork.

Dashboard Customization

Design dashboards that highlight the most important data for your team. This feature allows you to focus on what matters most.

Reporting and Analytics

Generate real-time reports to understand project performance and make informed decisions. These insights help you improve future projects.

Ease of Use

Wrike's user interface is intuitive, but it can feel overwhelming for newcomers due to its extensive features. Once you get the hang of it, navigating through tasks and customizing dashboards becomes straightforward. The drag-and-drop functionality in Gantt charts simplifies project planning. However, if your team isn’t tech-savvy, the learning curve might be a hurdle. Overall, Wrike offers a solid balance between functionality and usability, making it a viable option for teams willing to invest time in learning.

Integrations

Wrike integrates with Microsoft Teams, Slack, Adobe Creative Cloud, Salesforce, Google Workspace, Dropbox, Microsoft Outlook, HubSpot, Jira, and Zendesk. Wrike also offers an API and connects with third-party integration tools.

New Product Updates from Wrike

Wrike Refreshes Whiteboards and Timers
Updated stopwatch and break controls.
July 5 2026

Wrike Refreshes Whiteboards and Timers

Wrike expands Whiteboards with new text formatting options, including heading styles, fixed font sizes, clickable links, highlighting, and improved copy-and-paste behavior. The update also refreshes the Timer, Stopwatch, and Break experience with clearer controls, visual feedback, and saved settings for each activity. Highlights include:

  • Richer Text Formatting: Add heading styles, fixed font sizes, text highlighting, and clickable links to Whiteboards.
  • Improved Text Editing: Preserve formatting when copying and pasting, and update font sizes across multiple text objects at once.
  • Refreshed Timer Experience: Use redesigned Timer, Stopwatch, and Break tools with a new progress bar, clearer controls, and per-activity saved settings.

Visit Wrike's official site for more details.

Wrike Expands Required Fields for Workflow Governance
Wrike shows where custom fields are used across workflows.
July 5 2026

Wrike Expands Required Fields for Workflow Governance

Wrike has expanded Required Fields to support additional field types and introduced stricter workflow gates, helping teams enforce data completeness and process compliance before work can move forward. This reduces rework and keeps task states accurate and auditable across projects. Highlights include:

  • Expanded Field Support: Apply Required Fields to formula fields, mirrored database fields, item types, time spent, and files.
  • Workflow Validation: Prevent status changes until required values, tracked time, attachments, or valid item types are provided.
  • Workflow Visibility: View where custom fields are used through the new Workflow column in the Custom Fields admin list.

Visit Wrike's official site for more details.

Wrike Adds Conversational AI Agent Builder and Template Mapping
Wrike maps template fields to existing workspace configurations.
July 5 2026

Wrike Adds Conversational AI Agent Builder and Template Mapping

Wrike adds a conversational builder that lets users create and manage AI agents via guided chat interactions, leveraging existing workspace configurations. The update also introduces Template Configurations Mapping in Wrike Labs, allowing admins to map template custom fields to existing fields when installing templates into Spaces. Highlights include:

  • Conversational AI Agent Builder: Create, edit, and activate AI agents using natural language through a guided chat experience.
  • Workspace-Aware Configuration: Build AI agents using existing custom fields, workflows, and item types.
  • Template Configurations Mapping: Map template custom fields to existing fields to avoid duplicate configurations during template installation.

Visit Wrike's official site for more details.

Wrike Introduces New Files View and Dashboard Files Widget
Wrike's new Files View makes file management faster and more organized.
June 28 2026

Wrike Introduces New Files View and Dashboard Files Widget

Wrike introduces the new Files View and Dashboard Files Widget to streamline file management across projects. The refreshed experience improves navigation, organization, and file discovery with enhanced grouping, filtering, and gallery behavior. Highlights include:

  • New Files View: Provides a faster, more consistent interface for managing project files.
  • Dashboard Files Widget: Brings the updated file experience directly to dashboards.
  • Improved File Organization: Adds enhanced grouping, filtering, accessibility, and gallery improvements for easier file management.

Visit Wrike's official site for more details.

Wrike AI Agents Get Microsoft Teams Alerts and Smarter Actions
Wrike AI Agents now notify teams through Microsoft Teams.
June 28 2026

Wrike AI Agents Get Microsoft Teams Alerts and Smarter Actions

Wrike enhances AI Agents with new actions, deeper context, and improved workflow execution. The updates help agents automate more tasks, access richer information, and execute multi-step workflows more reliably. Highlights include:

  • Microsoft Teams Notifications: Send AI Agent notifications directly to Microsoft Teams channels.
  • Change Description Action: Rewrite, summarize, edit, or populate work item descriptions automatically.
  • Richer Context and Ordered Actions: Access linked database records and approver decisions while executing actions in a defined sequence.

Visit Wrike's official site for more details.

Wrike Adds Baseline Tracking for Project Timelines
Wrike’s Baseline Tracking highlights schedule delays at a glance.
June 28 2026

Wrike Adds Baseline Tracking for Project Timelines

Wrike has introduced Baseline Tracking for Business plans and above, giving teams a clearer way to plan work and measure schedule performance. By capturing a baseline and comparing it to real execution, teams can better understand slippage, improve forecasting, and report on timeline changes consistently. Highlights include:

  • Capture Project Baselines: Save planned start dates, due dates, and durations for future comparison.
  • Baseline Comparison in Gantt View: Compare planned and actual timelines with baseline bars and delay indicators.
  • Baseline Fields Across Wrike: Use baseline fields in Dashboards, Filters, Wrike Analyze, Formulas, and the API.

Visit Wrike's official site for more details.

Wrike Adds Branding and Short Links for Request Forms
Wrike lets teams customize Request Forms with logos, themes, and branding options.ns in the Request Form design tab.
June 21 2026

Wrike Adds Branding and Short Links for Request Forms

Wrike added form branding and short public URLs for Request Forms to create a more customizable intake experience. These updates help teams match forms with their brand and make shared links easier to recognize. Highlights include:

  • Form Branding: Add logos, customize themes, and remove Wrike branding to create branded request forms.
  • Short Public URLs: Generate shorter form links with optional custom suffixes for easier sharing.

Visit Wrike’s official site for more details.

Wrike Adds Template Installation for Existing Spaces
Wrike’s Space Templates let teams customize names before creating new workspaces.
May 31 2026

Wrike Adds Template Installation for Existing Spaces

Wrike adds improvements to Space and Solution Templates with existing Space installation, expanded template support, and more setup controls. This update helps teams create, reuse, and manage workspace templates with greater flexibility. Highlights include:

  • Existing Space Template Installation: Add templates directly into existing Spaces while keeping installed content organized.
  • Expanded Template Support: Include more configurations like AI Agents, Wrike Whiteboards, budgets, workflows, and custom fields.
  • Template Setup Controls: Customize Space names and exclude tasks while preserving key workspace structures.

Visit Wrike’s official site for more details.

Wrike Improves Request Forms and Workflow Automation
Wrike adds multiple follow-up questions to request forms.
May 24 2026

Wrike Improves Request Forms and Workflow Automation

Wrike adds new request form and automation improvements to simplify complex work intake and project execution. The updates help teams capture more accurate information and reduce manual setup across tasks and subitems. Highlights include:

  • Multiple Follow-Up Questions: Request forms can now trigger multiple follow-up questions for a single response option.
  • Auto-Cascading Responses: Form responses can automatically flow into subitems, subprojects, descriptions, and custom fields.
  • Cascading Field Values: Shared project context can now be distributed automatically across execution-level work items.
  • Expanded AI Agent Support: AI Agents can now read and update the Importance field within workflows.

Visit Wrike’s official site for more details.

Wrike Makes New Gantt the Default Experience
New Gantt is now Wrike’s default view, bringing faster planning and clearer project visibility.
May 24 2026

Wrike Makes New Gantt the Default Experience

rike improves project planning workflows with a faster and more modern Gantt experience. The update adds enhanced scheduling visibility, automatic roll-ups, and streamlined sharing tools for project teams. Highlights include:

  • Enhanced Critical Path: Teams can now view Total Float and Free Float directly within New Gantt to better understand scheduling flexibility and project risk.
  • Automatic Roll-Ups: New Gantt automatically updates parent and subitem timelines without requiring manual roll-up actions.
  • PDF Export: Users can now export Gantt charts to PDF directly from the sharing toolbar.
  • New Gantt Default Experience: New Gantt is now the default view for all users with improved visuals, scalability, and performance.

Visit Wrike’s official site for more details.

Wrike Specs

  • API
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Collaboration Support
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Dashboards
  • Data Export
  • Data Import
  • Data Visualization
  • Dependency Tracking
  • Document Sharing
  • Expense Tracking
  • External Integrations
  • File Sharing
  • Gantt Charts
  • Kanban Boards
  • Multi-User
  • Notifications
  • Project Management
  • Resource Management
  • Scheduling
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Time Management
  • Travel Management
  • Workflow Management

Wrike FAQs