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Zendesk Bewertung: Vorteile, Nachteile, Funktionen und Preise

Zendesk is a live shopping platform built for retail and ecommerce teams that need to manage real-time customer engagement during live sale events. I'd consider it over something like Bambuser if your team needs deeper support ticketing and conversation management woven into the live commerce experience—Zendesk brings more structure to customer interactions and post-sale follow-up than most dedicated live shopping tools can offer.

Zendesk Evaluation Summary

Zendesk centralizes ecommerce support with omnichannel tickets and automation.
Customer Rating
4.3 /5
Pricing
  • From $19/user/month (billed annually)
  • 14-day free trial + free demo available

Warum Sie unseren Software-Reviews vertrauen können

Zendesk Overview

In my opinion, Zendesk is a solid choice for ecommerce customer service and help desk software, offering a user-friendly interface and extensive integration options. It excels in providing a comprehensive set of features that cater to online retailers and support teams. However, its pricing can be a bit steep for smaller businesses, and the onboarding process might require some improvement. Compared to other software, Zendesk stands out with its strong customer support and reliable performance, but it might not be the best fit for those who need a more budget-friendly solution. If your team values robust features and integration capabilities, Zendesk could be a great fit.

Is Zendesk Right For Your Needs?

Who Would be a Good Fit for Zendesk?

Zendesk is a great fit for online retailers and large support teams who need to handle a high volume of customer queries efficiently. If your team values a user-friendly interface and a powerful ticketing system to manage interactions, Zendesk's capabilities can help streamline your operations. It’s especially useful for industries like fashion and electronics, where quick response times and organized support are crucial for maintaining customer satisfaction.

  • Large Retailers

    Your large customer base benefits from Zendesk's efficient ticketing and customer interaction management.

  • Support Teams

    Your team finds its user-friendly interface and strong support helpful in managing customer issues.

  • Fashion Industry

    You can quickly handle high volumes of customer queries with Zendesk's powerful ticketing system.

  • Electronics Companies

    Your company benefits from Zendesk's organized support, helping you maintain customer satisfaction.

  • Ecommerce Platforms

    You can enhance customer service efficiency with Zendesk's extensive feature set and capabilities.

  • Customer Service Departments

    Your department can manage diverse customer interactions effectively using Zendesk's robust support features.

Who Would be a Bad Fit for Zendesk?

Zendesk might not be the best fit for small startups or solo entrepreneurs who have limited budgets and simpler customer service needs. If your team doesn't handle a high volume of customer interactions daily, Zendesk's extensive features could feel overwhelming and unnecessary. Additionally, if you're looking for a quick and straightforward onboarding process, Zendesk might not meet your expectations due to its complexity.

  • Small Startups

    Your limited budget and simpler needs make Zendesk's extensive features overwhelming and unnecessary.

  • Solo Entrepreneurs

    You might find Zendesk's complexity unnecessary without a high volume of customer interactions.

  • Budget-Conscious Teams

    Your team could find Zendesk's cost prohibitive for basic customer service needs.

  • Simple Service Needs

    You might not need Zendesk's extensive features if you handle a few customer interactions.

  • Non-Tech-Savvy Users

    Your team may struggle with Zendesk's complexity without strong technical skills.

  • Quick Onboarding Seekers

    You might find Zendesk's onboarding process too complex if you need a fast setup.

Unsere Bewertungsmethodik

Wie Wir Tools Testen & Bewerten

Wir haben über Jahre hinweg unser System zur Softwarebewertung und -testung entwickelt, verfeinert und verbessert. Die Bewertungsmatrix ist darauf ausgelegt, die Feinheiten der Softwareauswahl und die Effektivität eines Tools einzufangen, wobei der Fokus auf entscheidende Aspekte des Auswahlprozesses liegt. Nachfolgend sehen Sie genau, wie unser Test- und Bewertungssystem anhand von sieben Kriterien funktioniert. Dies ermöglicht uns, eine unvoreingenommene Bewertung der Software basierend auf Kernfunktionen, besonderen Merkmalen, Benutzerfreundlichkeit, Einarbeitung, Kundensupport, Integrationen, Kundenrezensionen und Preis-Leistungs-Verhältnis anzubieten.

Kernfunktionen (25% der Gesamtnote)

Der Ausgangspunkt unserer Bewertung ist immer die Kernfunktionalität des Tools. Verfügt es über die grundlegenden Funktionen, die ein Nutzer erwarten würde? Sind wichtige Kernfunktionen eventuell nur in höherpreisigen Tarifen enthalten? Ein Tool sollte im Kern mindestens mit den Basisfunktionen der Wettbewerber mithalten können.

Besondere Funktionen (25% der Gesamtnote)

Anschließend bewerten wir außergewöhnliche Funktionen, die über die normalen Kernfunktionen vergleichbarer Tools hinausgehen. Ein hoher Score spiegelt spezialisierte oder einzigartige Funktionen wider, die das Produkt schneller, effizienter oder wertvoller für die Nutzer machen. Wir bewerten außerdem, wie einfach sich das Tool mit anderen Programmen, die typischerweise zum Technologie-Stack gehören, integrieren lässt, um dessen Funktionalität und Nutzwert zu erweitern. Tools mit zahlreichen nativen Integrationen, Drittanbieteranbindungen und API-Zugang für eigene Entwicklungen schneiden hier am besten ab.

Benutzerfreundlichkeit (10% der Gesamtnote)

Wir betrachten, wie schnell und einfach es ist, die Kernaufgaben mit dem Tool zu erledigen. Software, die gut gestaltet und intuitiv zu bedienen ist, mobile Apps bietet, Vorlagen zur Verfügung stellt und komplexe Aufgaben einfach erscheinen lässt, erzielt die besten Werte.

Einarbeitung (10% der Gesamtnote)

Wir wissen, wie wichtig die schnelle Einführung eines neuen Tools im Team ist. Daher evaluieren wir, wie einfach es mit minimalem Training ist, das Tool kennenzulernen. Wir ermitteln, wie schnell ein Teammitglied ohne Vorerfahrung startklar ist. Lösungen, die kaum oder gar keine Unterstützung benötigen, erhalten die höchste Punktzahl.

Kundensupport (10% der Gesamtnote)

Wir überprüfen, wie schnell und einfach man Hilfe per Telefon, Live-Chat oder Wissensdatenbank erhält. Tools und Anbieter, die Echtzeit-Support bieten, schneiden am besten ab; Chatbots liegen am unteren Ende.

Kundenrezensionen (10% der Gesamtnote)

Zusätzlich zu unseren eigenen Tests ziehen wir den Net-Promoter-Score bestehender und früherer Kunden heran. Wir überprüfen, wie wahrscheinlich sie das Tool erneut für die Kernfunktionen wählen würden. Ein hoher Score spiegelt einen hohen Net-Promoter-Score wider.

Preis-Leistungs-Verhältnis (10% der Gesamtnote)

Schließlich bewerten wir im Kontext aller anderen Kriterien den Durchschnittspreis von Einstiegsplänen im Verhältnis zu den Kernfunktionen und betrachten den Wert der übrigen Kriterien. Software, die mehr zu geringeren Kosten bietet, schneidet hier besser ab.

New Product Updates from Zendesk

Zendesk Adds Advanced Web Crawler Controls
Zendesk lets teams set website sync URLs and customize crawler refresh schedules.
August 23 2026

Zendesk Adds Advanced Web Crawler Controls

Zendesk adds include and exclude URL filters, support for multiple domains and subdomains, up to 500 start URLs, and customizable crawl schedules. These updates make it easier to target relevant content and control how often external sources are refreshed. Highlights include:

  • Advanced URL Filters: Lets teams define include and exclude rules to control which website content is crawled.
  • Multi-Domain Crawling: Supports crawling across multiple domains and subdomains from one crawler.
  • Expanded Start URLs: Allows up to 500 start URLs for broader content coverage.
  • Custom Refresh Schedules: Lets users run crawls daily, weekly, monthly, manually, or disable recurring refreshes.

Visit Zendesk’s official site for more details.

August 23 2026

Zendesk Expands IT Asset Management Controls

Zendesk adds customizable asset field layouts, hidden standard fields, expanded asset actions and triggers in Action Flows, and currency formatting for Purchase Cost. These updates help teams tailor asset records and automate more asset management tasks. Highlights include:

  • Per-Asset-Type Field Ordering: Lets admins arrange asset fields differently for each asset type.
  • Hidden Standard Fields: Allows unused standard fields to be removed from agent-facing views.
  • Expanded Asset Actions: Adds delete, assign, unassign, and asset search steps to Action Flows.
  • Asset Event Triggers: Lets asset creation, updates, deletion, assignment, and unassignment trigger automated flows.
  • Currency-Based Purchase Cost: Displays purchase costs using the account’s billing currency.

Visit Zendesk’s official site for more details.

August 23 2026

Zendesk Adds AI-Powered Action Flow Creation in Admin Copilot

Zendesk adds AI-powered action flow creation in Admin Copilot with support for triggers, Zendesk actions, third-party connectors, custom actions, and custom code steps. The EAP lets admins generate, edit, test, troubleshoot, and activate workflows from natural-language instructions. Highlights include:

  • Prompt-to-Flow Generation: Creates complete action flows from plain-language descriptions.
  • Editable Workflows: Lets admins modify generated steps, connectors, and logic before activation.
  • AI-Assisted Custom Code: Generates JavaScript for supported data transformation steps from natural-language prompts.
  • Error Troubleshooting: Helps diagnose flow errors and suggests fixes through Admin Copilot.
  • Third-Party Connections: Prompts users to authenticate external systems when a generated flow requires them.

Visit Zendesk’s official site for more details.

Zendesk Improves Notifications in Agent Workspace
Zendesk notifies agents when solved conversations reopen, with persistent alerts for follow-up.
August 16 2026

Zendesk Improves Notifications in Agent Workspace

Zendesk adds email notifications, reopen alerts, sticky notifications, and configurable notification settings in Agent Workspace. The update helps agents respond to important ticket activity without relying on external email inboxes or constant notification pings. Highlights include:

  • Email Notifications: Alerts agents to assignments, replies, and @mentions on email tickets.
  • Ticket Reopen Alerts: Notifies agents when solved chat or messaging tickets reopen.
  • Sticky Notifications: Keeps selected notifications visible until the agent acknowledges them.
  • Notification Settings: Lets agents configure notifications by channel and activity type.

Visit Zendesk’s official site for more details.

August 16 2026

Zendesk Adds Version Management for AI Configurations

Zendesk adds version management for Agent Copilot and Intelligent Triage, covering settings, procedures, guidelines, suggestions, topics, and entities. The update gives teams more control over testing and deploying AI configuration changes between sandbox and production. Highlights include:

  • Agent Copilot Versioning: Lets admins inspect, save, compare, and deploy Agent Copilot configurations.
  • Intelligent Triage Versioning: Extends version management to settings, topics, and entities.
  • Sandbox-to-Production Deployment: Helps teams test AI configurations in sandbox before moving them to production.

Visit Zendesk’s official site for more details.

August 16 2026

Zendesk Adds Custom Fields to Search Columns and Filters

Zendesk adds custom field support to customizable columns and filters in search. The update helps users create more tailored search views and narrow results using account-specific field data. Highlights include:

  • Custom Search Columns: Lets users add custom fields as columns in search results.
  • Custom Search Filters: Lets users filter search results using custom fields.
  • Expanded Search Views: Gives teams more flexibility to organize and review ticket data.

Visit Zendesk’s official site for more details.

Zendesk QA Adds Multi-Tiered Root-Cause Selection
Zendesk QA organizes root causes into tiers for more detailed quality analysis.
August 9 2026

Zendesk QA Adds Multi-Tiered Root-Cause Selection

Zendesk QA adds cascading root-cause dropdowns with up to three tiers for classifying issues during reviews. The new structure helps reviewers select more specific causes while giving teams greater detail for analyzing recurring quality issues. Highlights include:

  • Cascading Root Causes: Lets reviewers select increasingly specific root causes through connected dropdowns.
  • Three-Tier Classification: Supports up to three levels of root-cause categorization for more detailed analysis.
  • QA Insights: Provides more granular root-cause data to help teams identify patterns across reviews.

Visit Zendesk’s official site for more details.

Zendesk Adds AI-Powered Trial Setup Wizard
Zendesk’s AI setup wizard configures support channels, views, and AI agents.
August 9 2026

Zendesk Adds AI-Powered Trial Setup Wizard

Zendesk adds an AI-powered setup wizard that pulls relevant information from a company’s website to automatically configure parts of a Zendesk Suite trial account. The new experience reduces manual onboarding steps and helps businesses start evaluating Zendesk with settings tailored to their organization. Highlights include:

  • AI Setup Wizard: Guides new trial users through account configuration with AI assistance.
  • Website Data: Uses information from the company website to help configure the account automatically.
  • Faster Onboarding: Reduces the manual work required to set up a Zendesk Suite trial.

Visit Zendesk’s official site for more details.

Zendesk Expands AI Knowledge and Auto Assist
Zendesk’s new AI agent infrastructure adds a web crawler for expanded knowledge access.
August 9 2026

Zendesk Expands AI Knowledge and Auto Assist

Zendesk adds consolidated Help Center connections, locale-scoped search rules, permission-aware article access, a new web crawler, and similar solved tickets as an Auto Assist knowledge source. These updates broaden the knowledge available to Zendesk AI while helping agents generate relevant responses when procedures or articles are unavailable. Highlights include:

  • Knowledge and Search Controls: Adds consolidated Help Center connections, locale-scoped search rules, and permission-aware article access.
  • Web Crawler: Introduces a new crawler for bringing web content into AI agent knowledge.
  • Solved Ticket Sourcing: Lets Auto Assist use similar solved tickets when procedures or articles aren't available.
  • Suggestion Context: Shows agents the rationale and relevant solved tickets behind Auto Assist suggestions.

Visit Zendesk’s official site for more details.

July 26 2026

Zendesk Enhances Action Builder and Automatic View Refresh

Zendesk adds step-level error handling and search to Action Builder, along with automatic view refresh. These updates help teams build more resilient workflows, find triggers and actions faster, and work with up-to-date ticket information without manually refreshing views. Highlights include:

  • Step-Level Error Handling: Configure workflows to continue, stop, or follow different paths when a step succeeds or fails.
  • Trigger and Action Search: Find triggers and actions more quickly using keyword search during workflow creation.
  • Automatic View Refresh: Refresh ticket views and sidebar counts every minute to keep data current automatically.

Visit Zendesk's official site for more details.

Zendesk Specs

  • Analytics
  • API
  • Batch Permissions & Access
  • Call Integration
  • Chat
  • Contact Management
  • Contact Sharing
  • CRM Integration
  • Customer Management
  • Customer Service
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Escalation Management
  • External Integrations
  • Instant Chat Integration
  • Knowledge Base
  • Lead Management
  • Lead Scoring
  • Multi-User
  • Notifications
  • Real-time Alerts
  • Scheduling
  • Self-service Portal
  • Social Media Integration
  • Support Forum
  • Third-Party Plugins/Add-Ons
  • Ticket Management
  • Workflow Management

Zendesk FAQs

Zendesk Company Overview & History

Zendesk, Inc. is headquartered in San Francisco, California, and employs over 5,000 people globally. Founded in Copenhagen, Denmark, in 2007, Zendesk provides SaaS products focused on customer support and communications. The company is known for its flexible work culture and has notable clients, including Shopify and Slack. Zendesk supports over 150,000 customers worldwide, making it a leader in the customer service software industry.

Zendesk Major Milestones

  • 2007: Founded in Copenhagen, Denmark by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl.
  • 2008: Released its first product focusing on customer support solutions.
  • 2014: Went public with an IPO on the New York Stock Exchange.
  • 2019: Reached over $800 million in annual revenue.
  • 2021: Acquired Momentive, the parent company of SurveyMonkey.
  • 2022: Featured in the news for its significant growth and expansion in product offerings.
Sean Flannigan
By Sean Flannigan

Sean ist leitender Redakteur bei The Retail Exec. Er ist seit Jahren mit der Einzelhandelsbranche vertraut, vom Lagermanagement und internationalen Versand bis hin zu Webentwicklung und E-Commerce-Marketing. Als leidenschaftlicher (und tatsächlicher) Autor bringt er eine große Begeisterung für gutes Schreiben und Storytelling in große und kleine Einzelhandelsthemen ein.