Ben Aston
Founder/CEO, Black and White Zebra
Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.
Since 2011, he has been evaluating, reviewing, and helping to recommend software through hundreds of articles across the company's influential digital publications, seeking to make technical workplace topics fun and easier to understand.
10+ published articles on The Retail Exec
Order Management Systems: A Complete Guide for Retailers
By Teddy Smith & Sean Flannigan
Ecommerce Attribution Models: Expert Guide for Your Store
By Damiano Raveenthiran & Sean Flannigan
11 Key Ecommerce Personalization Trends for 2026
By Stefan Jovanovic & Sean Flannigan
How to Design a High-Converting Landing Page + Examples
By Elysia Mann & Sean Flannigan
