11 Best HubSpot CRM Alternatives for 2026
HubSpot CRM Alternatives Shortlist
Here’s my shortlist of HubSpot CRM alternatives:
A strong HubSpot CRM alternative offers flexible sales pipeline management, marketing automation, and integration options that match or exceed what HubSpot CRM provides. If you’re searching for a new CRM, you’re likely weighing costs, customization, or specific features that HubSpot CRM doesn’t fully deliver for your business.
This list will help you compare leading alternatives, highlighting what each platform does best so you can confidently choose the right CRM tool to support your team’s goals.
What Is HubSpot CRM?
HubSpot CRM is a cloud-based customer relationship management platform designed to help businesses organize, track, and nurture leads and customers. It offers tools for sales pipeline management, marketing automation, contact tracking, and reporting. HubSpot CRM is widely used by sales, marketing, and support teams to centralize customer data and automate routine tasks, making it easier to manage relationships and drive growth across multiple channels.
Best HubSpot CRM Alternatives Summary
This comparison chart summarizes pricing details for my top HubSpot CRM alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for automated email marketing workflows | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 2 | Best for integrated marketing and sales tools | Free plan available | From $12.74/user/month (billed biennially) | Website | |
| 3 | Best for visual sales pipeline management | 14-day free trial available | From $14/user/month | Website | |
| 4 | Best for built-in calling and SMS features | 14-day free trial available | From $9/user/month (billed annually) | Website | |
| 5 | Best for project management capabilities | 14-day free trial available | From $29/user/month (billed annually) | Website | |
| 6 | Best for advanced customization options | Free plan available | From $25/user/month (billed monthly/annually) | Website | |
| 7 | Best for customizable workflow automation | Free trial available | From $12/seat/month (billed annually) | Website | |
| 8 | Best for Google Workspace integration | Free trial + free demo available | From $9/seat/month (billed annually) | Website | |
| 9 | Best for AI-powered lead scoring | 21-day free trial available | From $9/user/month (billed annually) | Website | |
| 10 | Best for multichannel customer engagement | 15-day free trial + free demo + free plan available | From $14/user/month | Website |
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HubSpot CRM Alternatives Reviews
Below are my detailed summaries of the best HubSpot CRM alternatives that made it onto my shortlist. My reviews offer a detailed look at the features, integrations, and best use cases of each platform to help you find the best one for your business.
If your team needs an advanced email marketing automation platform alongside CRM features, ActiveCampaign is worth a close look. It’s especially useful for e-commerce and retail businesses that want to build complex, personalized email workflows without relying on multiple tools. Unlike HubSpot CRM, ActiveCampaign puts automated email journeys and behavioral triggers at the center of its platform, making it a strong fit for marketing teams focused on targeted customer engagement.
Why ActiveCampaign Is a Good HubSpot CRM Alternative
For teams that want to prioritize automated email marketing workflows, ActiveCampaign offers a level of flexibility that’s hard to match. You can build multi-step email sequences triggered by customer behavior, segment contacts based on detailed criteria, and personalize messages at scale. I picked ActiveCampaign because its visual automation builder makes it easy to map out complex journeys that go far beyond basic drip campaigns. These features help you deliver targeted, timely communications that keep customers engaged throughout the buying cycle.
ActiveCampaign Key Features
Some other features in ActiveCampaign make it a versatile choice for teams looking for more than just email automation:
- Lead Scoring: Assign scores to contacts based on engagement and activity to prioritize follow-up.
- Site and Event Tracking: Monitor the results of your inbound marketing campaigns with website visits and user actions to trigger targeted communications.
- CRM Pipeline Management: Visualize and manage sales pipelines with customizable stages and deal tracking.
- SMS Marketing: Send automated SMS messages alongside email campaigns for multichannel outreach.
ActiveCampaign Integrations
Integrations include Shopify, Salesforce, WooCommerce, WordPress, Google Sheets, Stripe, Calendly, Zendesk, and Slack.
Pros and Cons
Pros:
- Website and event tracking for behavioral triggers
- Lead scoring based on contact engagement
- Native SMS marketing alongside email
Cons:
- No built-in landing page hosting
- CRM pipeline features are less advanced
If you’re searching for a single platform that combines marketing, sales, and service tools, EngageBay is designed for you. It’s a strong fit for small businesses that want to manage email campaigns, sales pipelines, and customer support without juggling multiple subscriptions. Unlike HubSpot CRM, EngageBay brings these functions together in one dashboard, making it easier to coordinate efforts across teams.
Why EngageBay Is a Good HubSpot CRM Alternative
What sets EngageBay apart is its focus on integrating marketing, sales, and service tools in one platform. You can manage email marketing, sales pipelines, and live chat support without switching between different systems. I picked EngageBay because its unified dashboard helps teams coordinate campaigns and track customer interactions from first touch to post-sale. This all-in-one approach is especially useful if you want to avoid the complexity of managing multiple standalone tools.
EngageBay Key Features
Some other features in EngageBay help round out its capabilities for teams looking for a HubSpot CRM alternative:
- Appointment Scheduling: Book meetings directly through the platform with built-in calendar tools.
- Landing Page Builder: Create and publish landing pages using drag-and-drop templates.
- Social Media Management: Schedule and manage posts across multiple social channels from one dashboard.
- Contact Segmentation: Organize contacts into targeted lists based on behavior, demographics, or custom tags.
EngageBay Integrations
Integrations include Shopify, SendGrid, Mailgun, Xero, QuickBooks, Stripe, LinkedIn, WooCommerce, Slack, and more.
Pros and Cons
Pros:
- Visual deal pipeline with drag-and-drop stages
- Built-in live chat and helpdesk modules
- All-in-one dashboard for marketing and sales
Cons:
- Workflow automation lacks multi-branch logic
- Fewer advanced analytics than HubSpot CRM
If your team needs a CRM that puts visual pipeline management front and center, Pipedrive is worth a look. This tool is designed for sales-focused teams that want to track deals and activities in a highly visual, drag-and-drop interface. For small and medium-sized businesses that find HubSpot CRM’s pipeline tools limiting or less intuitive, Pipedrive offers a more hands-on approach to managing sales progress.
Why Pipedrive Is a Good HubSpot CRM Alternative
Pipedrive offers a visual sales pipeline that gives you a clear, drag-and-drop view of every deal’s stage. I picked it for teams that want to customize pipeline stages and move deals with a simple click, which can feel more hands-on than HubSpot CRM’s approach. Pipedrive also lets you automate repetitive sales tasks directly from the pipeline view. If your team values seeing and managing sales progress visually, Pipedrive is a strong alternative to consider.
Pipedrive Key Features
Some other features in Pipedrive help round out its CRM capabilities for teams considering HubSpot CRM alternatives:
- Email Integration: Sync your email accounts to send, receive, and track messages within the CRM.
- Activity Reminders: Set reminders for calls, meetings, and tasks to keep deals moving forward.
- Custom Fields: Add custom data fields to deals, contacts, and organizations for more tailored tracking.
- Sales Reporting: Access visual reports on sales funnel performance, activities, and pipeline health.
Pipedrive Integrations
Integrations include PandaDoc, Leadfeeder, JustCall, LinkPort, Outfunnel, Slack, QuickBooks, Trello, Zoom, and Gmail.
Pros and Cons
Pros:
- Email templates and tracking built in
- Bulk editing for deals and contacts available
- Supports unlimited custom pipeline stages
Cons:
- Web forms lack advanced design options
- Lacks marketing automation tools
Sales teams that rely on high-volume outreach often turn to Close for its built-in calling and SMS features. This CRM is a strong fit for inside sales teams and startups that want to manage calls, texts, and emails from one place without extra add-ons. If you need a solution that puts communication tools at the center of your workflow, Close offers a more integrated approach than HubSpot CRM.
Why Close Is a Good HubSpot CRM Alternative
Unlike many CRMs that require third-party tools for calling and texting, Close offers these features natively. I picked Close because it lets your team make calls, send SMS, and log communications directly from the CRM without switching platforms. The built-in Power Dialer and automatic call logging help sales reps reach more leads and keep records organized. For teams that prioritize outbound calling and SMS outreach, Close delivers a more communication-focused experience than HubSpot CRM.
Close Key Features
In addition to its communication tools, I also found several other features that support sales teams:
- Email Sequences: Automate personalized email follow-ups to nurture leads over time.
- Pipeline Management: Visualize and manage deals through customizable sales pipelines.
- Task Reminders: Set reminders for follow-ups, meetings, and important sales activities.
- Reporting Dashboard: Track sales performance and activity metrics with real-time dashboards.
Close Integrations
Integrations include Calendly, Gmail, Google Calendar, HubSpot, Microsoft 365, Segment, SavvyCal, Fivetran, Zoom, and Zapier.
Pros and Cons
Pros:
- Customizable sales pipelines for deal tracking
- Native SMS and email tracking included
- Built-in Power Dialer for rapid calling
Cons:
- Fewer integrations than larger CRMs
- Lacks advanced lead scoring functionality
If your business needs a CRM that also handles project management, Insightly brings both together in one platform. This tool is a fit for teams that want to manage sales pipelines and post-sale project delivery without switching systems. Unlike HubSpot CRM, Insightly lets you track projects, assign tasks, and monitor milestones alongside your customer data.
Why Insightly Is a Good HubSpot CRM Alternative
Unlike HubSpot CRM, Insightly combines customer relationship management with built-in project management tools. I picked Insightly because you can convert won opportunities directly into projects, keeping sales and delivery connected in one place. The platform lets you assign tasks, set milestones, and track project progress alongside your CRM data. This approach is especially useful for teams that need to manage both sales and project workflows without juggling multiple systems.
Insightly Key Features
Some other features that make Insightly appealing for CRM buyers include:
- Custom Fields and Page Layouts: Tailor records and layouts to match your business processes and data needs.
- Workflow Automation: Automate repetitive tasks and set up multi-step workflows using visual workflow tools.
- Email Tracking: Track email opens, clicks, and responses directly within the CRM.
- Lead Routing: Automatically assign incoming leads to the right team members based on custom rules.
Insightly Integrations
Integrations include QuickBooks Online, Workday, Unbounce, ZoomInfo, WordPress, Slack, Jira, Shopify, Xero, and ADP Workforce Now.
Pros and Cons
Pros:
- Lead assignment rules for sales teams
- Custom fields and layouts for data flexibility
- Built-in project management for post-sale work
Cons:
- Mobile app lacks some desktop functionality
- No built-in live chat or chatbot tools
For teams that need deep customization and control over their CRM, Agentforce Sales by Salesforce (formerly Sales Cloud) offers a flexible platform built for complex sales processes. This solution appeals to larger organizations or businesses with unique workflows that can’t be addressed by out-of-the-box tools like HubSpot CRM. If you’re looking for advanced automation, custom objects, or tailored reporting, Agentforce Sales gives you the building blocks to design a CRM that fits your exact needs.
Why Agentforce Sales Is a Good HubSpot CRM Alternative
If your business needs a CRM that can be tailored to fit highly specific sales processes, Agentforce Sales is a strong choice. I picked it for its advanced customization options, which go far beyond what HubSpot CRM offers. You can create custom objects, automate complex workflows, and design detailed dashboards that match your team’s unique requirements. For organizations with specialized sales cycles or reporting needs, Agentforce Sales provides the flexibility to build a CRM that truly fits.
Agentforce Sales Key Features
Some other features in Agentforce Sales help teams manage sales and customer relationships at scale:
- Lead Scoring: Optimize lead prioritization based on engagement and likelihood to convert using customizable scoring models.
- Opportunity Management: Track every stage of your sales deals with detailed opportunity records and forecasting tools.
- Mobile App: Access CRM data, update records, and manage tasks from anywhere with the Salesforce mobile app.
- Einstein AI Insights: Use built-in AI to get predictive analytics and recommendations directly within your workflows.
Agentforce Sales Integrations
Integrations include Slack, Outlook, Gmail, QuickBooks, DocuSign, Mailchimp, LinkedIn, Tableau, Zoom, and Google Drive.
Pros and Cons
Pros:
- Granular permission controls for large teams
- Provides AI-powered sales insights
- Supports automation for complex workflows
Cons:
- Add-ons increase total monthly cost
- Setup requires significant time and expertise
Teams looking for a CRM that adapts to their unique sales processes often choose monday CRM for its customizable workflow automation. This platform is a strong fit for small teams that want to tailor pipelines, automations, and dashboards to match their exact needs. If you need more flexibility than HubSpot CRM offers out of the box, monday CRM gives you granular control over every stage of your workflow.
Why monday CRM Is a Good HubSpot CRM Alternative
If you want a CRM that molds to your sales process instead of the other way around, monday CRM stands out for its customizable workflow automation. I picked monday CRM because it lets you build custom pipelines, automate repetitive tasks, and design dashboards that fit your team’s exact needs. You can set up automation rules for lead assignment, follow-ups, and status changes without writing code. For teams that need more flexibility than HubSpot CRM’s standard workflows, monday CRM offers a highly adaptable approach.
monday CRM Key Features
Some other features that make monday CRM appealing for sales teams include:
- Contact and Account Management: Store, organize, and update all customer and company records in one place.
- Email Integration: Connect your email to send, receive, and track messages directly from the CRM.
- Document Management: Upload, share, and manage sales documents and contracts within your workflows.
- Mobile App: Access pipelines, contacts, and tasks on the go with a dedicated mobile app.
monday CRM Integrations
Integrations include Slack, Microsoft Teams, Outlook, Gmail, Zoom, LinkedIn, Google Drive, Typeform, and Dropbox.
Pros and Cons
Pros:
- Mobile app supports full CRM access
- Built-in document management for sales files
- Highly flexible pipeline and board layouts
Cons:
- Limited lead segmentation tools
- No built-in phone dialer or SMS
New Product Updates from monday CRM
monday CRM Introduces Activity Tracker Widget
monday CRM introduces an Activity Tracker widget for real-time visibility into activities. This update helps users monitor performance and prioritize work more effectively. For more information, visit monday CRM's official site.
If your team relies on Google Workspace for daily operations, Copper is designed to fit right into your workflow. This CRM is built for businesses that want deep, native integration with Gmail, Google Calendar, and Google Drive. Unlike HubSpot CRM, Copper automatically syncs emails, contacts, and files from Google Workspace, reducing manual data entry and keeping everything connected.
Why Copper Is a Good HubSpot CRM Alternative
For teams that are a part of the Google ecosystem, Copper is one of the best HubSpot alternatives. I picked Copper because it automatically syncs emails, calendar events, and contacts directly from Gmail and Google Calendar, so your sales data stays up to date without manual entry. You can also attach Google Drive files to deals and contacts right from within the CRM. This tight connection with Google Workspace makes Copper a strong choice for businesses that want their CRM to work with their existing tools.
Copper Key Features
Some other features that make Copper a strong option for sales teams include:
- Pipeline Management: Visualize and manage opportunities with customizable sales pipelines.
- Task Automation: Set up automated workflows for deals, contact reminders, and follow-ups.
- Reporting and Analytics: Access built-in reports for sales performance, activity tracking, and forecasting.
- Mobile App: Manage contacts, deals, and tasks from anywhere using the dedicated mobile app.
Copper Integrations
Integrations include Gmail, Google Calendar, Google Drive, Google Sheets, Mailchimp, LinkedIn, RingCentral, Docusign, QuickBooks, and Dropbox.
Pros and Cons
Pros:
- Chrome extension for in-inbox CRM access
- Automatic contact and email syncing
- Direct Gmail and Google Calendar integration
Cons:
- No built-in web forms for lead capture
- Limited workflow automation
Sales teams looking for smarter ways to prioritize leads may want to consider Freshsales by Freshworks. This CRM stands out with its built-in AI lead scoring, which helps you focus on the prospects most likely to convert. If you need a solution that automates lead generation and qualification and gives actionable insights beyond what HubSpot CRM offers, Freshsales is worth a closer look.
Why Freshsales Is a Good HubSpot CRM Alternative
Freshsales stands out for its AI-powered lead scoring, which helps sales teams quickly identify and prioritize high-potential prospects. The platform uses predictive contact scoring and automated profile enrichment to surface the leads most likely to convert. I appreciate how Freshsales also offers built-in sales sequences, so you can automate follow-ups based on lead scores. If you want a CRM that actively guides your team toward the best opportunities, Freshsales is a strong alternative to HubSpot CRM.
Freshsales Key Features
Some other features in Freshsales help round out its CRM capabilities for teams considering HubSpot CRM alternatives:
- Built-In Phone Dialer: Make and log calls directly from the CRM interface.
- Customizable Sales Pipelines: Tailor deal stages and workflows to match your sales process.
- Email Tracking: Get notifications when leads open emails or click on links.
- Territory Management: Assign leads and deals to specific sales reps based on geography or other criteria.
Freshsales Integrations
Integrations include Mailchimp, PandaDoc, HubSpot, QuickBooks, Xero, Stripe, Freshservice, Freshdesk, Magento, and WooCommerce.
Pros and Cons
Pros:
- Email tracking shows opens and link clicks
- Built-in phone dialer with call logging
- AI lead scoring updates in real time
Cons:
- No built-in social media management tools
- Has basic reporting customization options
Zoho provides an affordable CRM software designed for teams that need to manage customer interactions across multiple channels, including email, phone, social media, and live chat. It’s a strong fit for SMBs that want to unify communications and automate follow-ups without switching between different tools. If you’re looking for a CRM that brings all your customer touchpoints into one place, Zoho CRM stands out from HubSpot CRM with its broad multichannel engagement capabilities.
Why Zoho CRM Is a Good HubSpot CRM Alternative
What sets Zoho CRM apart as a HubSpot CRM alternative is its focus on multichannel customer engagement. You can manage conversations across email, phone, social media, and live chat from a single dashboard, making it easier to keep track of every customer interaction. I picked Zoho CRM for this list because its omnichannel communication tools help teams respond quickly and consistently, no matter where customers reach out. The platform also includes workflow automation features for follow-ups, so you don’t miss important opportunities.
Zoho CRM Key Features
Some other features in Zoho CRM make it a flexible option for teams looking beyond multichannel engagement:
- Sales Forecasting: Generate sales forecasts based on historical data and current pipeline activity.
- Custom Reports and Dashboards: Build custom reports and dashboards to track KPIs and visualize sales performance.
- Territory Management: Assign leads and accounts to specific sales territories for better organization and accountability.
- Blueprint Workflow Automation: Use a visual workflow builder for custom sales automation.
Zoho CRM Integrations
Integrations include Shopify, Google Maps, LinkedIn, Genesys Cloud, CloudTalk, SMSCountry, Acefone, WorkDrive, SharePoint, and ZeroBounce.
Pros and Cons
Pros:
- Territory management for organizing sales teams
- Built-in sales forecasting and analytics
- Offers multichannel communication tools
Cons:
- AI features require paid plans
- Limited marketing automation options
New Product Updates from Zoho CRM
Zoho CRM Makes System Dashboards Editable
Zoho CRM's system-defined dashboards are now editable, allowing customization of charts for better insights. For more information, visit Zoho CRM's official site.
.Other HubSpot CRM Alternatives
Here are some additional HubSpot CRM alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Nimble
With social media contact enrichment
HubSpot CRM Alternatives Selection Criteria
When selecting the best HubSpot CRM alternatives to include in this list, I considered common buyer needs and pain points related to HubSpot CRM alternatives products, like wanting more advanced project management features or needing better workflow automation. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage contacts and accounts
- Track sales pipelines and opportunities
- Log and track customer interactions
- Automate follow-up reminders and tasks
- Generate basic sales and activity reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Built-in project management tools
- Advanced workflow automation
- Customizable dashboards and reporting
- Native integrations with e-commerce platforms
- AI-powered lead scoring or recommendations
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Simple and user-friendly navigation
- Clean and modern user interface design
- Minimal clicks to complete core tasks
- Customizable views and layouts
- Responsive performance on web and mobile
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Step-by-step product tours or walkthroughs
- Availability of training videos and documentation
- Pre-built templates for common workflows
- Access to onboarding webinars or live sessions
- In-app chatbots or help widgets for guidance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Multiple support channels like chat, email, and phone
- Fast response times to inquiries
- Access to a searchable knowledge base
- Availability of dedicated account managers
- Community forums or user groups for peer support
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Transparent and predictable pricing
- Features included in each pricing plan
- Flexibility to scale up or down
- No hidden fees or surprise charges
- Free trial or demo options available
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Consistent positive feedback on reliability
- Praise for specific features or integrations
- Reports of helpful and responsive support
- Comments on ease of setup and use
- Critiques of any missing or weak features
Why Look for a HubSpot CRM Alternative?
While HubSpot CRM is a good choice of HubSpot CRM alternatives, there are a number of reasons why some users seek out alternative solutions. You might be looking for a HubSpot competitor because…
- You need built-in project management tools
- You want more advanced workflow automation
- You require deeper customization of fields and layouts
- You need better reporting tools and analytics options
- You want more flexible pricing for larger teams
- You operate in regions where HubSpot CRM support is limited
If any of these sound like you, you’ve come to the right place. My list contains several HubSpot CRM alternatives options that are better suited for teams facing these challenges with HubSpot CRM and looking for alternative solutions.
HubSpot CRM Key Features
Here are some of the key features of HubSpot CRM, to help you contrast and compare what alternative solutions offer:
- Contact management
- Sales pipeline tracking
- Email integration and tracking
- Task and activity management
- Meeting scheduling links
- Customizable deal stages
- Reporting and analytics dashboards
- Live chat and chatbot tools
- Marketing campaign tools
- Integration with HubSpot Marketing Hub