10 Best HubSpot CRM Alternatives for Ecommerce in 2026

HubSpot CRM Alternatives Reviews

1. 

   1

   EngageBay

   Best for integrated marketing and sales tools

   • Free plan available
   • From $14.99/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you’re searching for a single platform that combines marketing, sales, and service tools, EngageBay is designed for you. It’s a strong fit for small businesses that want to manage email campaigns, sales pipelines, and customer support without juggling multiple subscriptions. Unlike HubSpot CRM, EngageBay brings these functions together in one dashboard, making it easier to coordinate efforts across teams.

   Why EngageBay Is a Good HubSpot CRM Alternative

   What sets EngageBay apart is its focus on integrating marketing, sales, and service tools in one platform. You can manage email marketing, sales pipelines, and live chat support without switching between different systems. I picked EngageBay because its unified dashboard helps teams coordinate campaigns and track customer interactions from first touch to post-sale. This all-in-one approach is especially useful if you want to avoid the complexity of managing multiple standalone tools.

   EngageBay Key Features

   Some other features in EngageBay help round out its capabilities for teams looking for a HubSpot CRM alternative:

   • Appointment Scheduling: Book meetings directly through the platform with built-in calendar tools.
   • Landing Page Builder: Create and publish landing pages using drag-and-drop templates.
   • Social Media Management: Schedule and manage posts across multiple social channels from one dashboard.
   • Contact Segmentation: Organize contacts into targeted lists based on behavior, demographics, or custom tags.

   EngageBay Integrations

   Integrations include Shopify, SendGrid, Mailgun, Xero, QuickBooks, Stripe, LinkedIn, WooCommerce, Slack, and more.

   Pros and Cons

   Pros:

   • Visual deal pipeline with drag-and-drop stages
   • Built-in live chat and helpdesk modules
   • All-in-one dashboard for marketing and sales

   Cons:

   • Workflow automation lacks multi-branch logic
   • Fewer advanced analytics than HubSpot CRM
   Learn more about EngageBay:

   • Check out EngageBay on their website
2. 

   2

   ActiveCampaign

   Best for automated email marketing workflows

   • 14-day free trial
   • From $15/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If your team needs an advanced email marketing automation platform alongside CRM features, ActiveCampaign is worth a close look. It’s especially useful for e-commerce and retail businesses that want to build complex, personalized email workflows without relying on multiple tools. Unlike HubSpot CRM, ActiveCampaign puts automated email journeys and behavioral triggers at the center of its platform, making it a strong fit for marketing teams focused on targeted customer engagement.

   Why ActiveCampaign Is a Good HubSpot CRM Alternative

   For teams that want to prioritize automated email marketing workflows, ActiveCampaign offers a level of flexibility that’s hard to match. You can build multi-step email sequences triggered by customer behavior, segment contacts based on detailed criteria, and personalize messages at scale. I picked ActiveCampaign because its visual automation builder makes it easy to map out complex journeys that go far beyond basic drip campaigns. These features help you deliver targeted, timely communications that keep customers engaged throughout the buying cycle.

   ActiveCampaign Key Features

   Some other features in ActiveCampaign make it a versatile choice for teams looking for more than just email automation:

   • Lead Scoring: Assign scores to contacts based on engagement and activity to prioritize follow-up.
   • Site and Event Tracking: Monitor the results of your inbound marketing campaigns with website visits and user actions to trigger targeted communications.
   • CRM Pipeline Management: Visualize and manage sales pipelines with customizable stages and deal tracking.
   • SMS Marketing: Send automated SMS messages alongside email campaigns for multichannel outreach.

   ActiveCampaign Integrations

   Integrations include Shopify, Salesforce, WooCommerce, WordPress, Google Sheets, Stripe, Calendly, Zendesk, and Slack.

   Pros and Cons

   Pros:

   • Website and event tracking for behavioral triggers
   • Lead scoring based on contact engagement
   • Native SMS marketing alongside email

   Cons:

   • No built-in landing page hosting
   • CRM pipeline features are less advanced
   Learn more about ActiveCampaign:

   • Check out ActiveCampaign on their website
   • Read my in-depth review of ActiveCampaign
3. 

   3

   Pipedrive

   Best for visual sales pipeline management

   • 14-day free trial available
   • From $14/user/month (billed annually)

   Visit Website

   

   If your team needs a CRM that puts visual pipeline management front and center, Pipedrive is worth a look. This tool is designed for sales-focused teams that want to track deals and activities in a highly visual, drag-and-drop interface. For small and medium-sized businesses that find HubSpot CRM’s pipeline tools limiting or less intuitive, Pipedrive offers a more hands-on approach to managing sales progress.

   Why Pipedrive Is a Good HubSpot CRM Alternative

   Pipedrive offers a visual sales pipeline that gives you a clear, drag-and-drop view of every deal’s stage. I picked it for teams that want to customize pipeline stages and move deals with a simple click, which can feel more hands-on than HubSpot CRM’s approach. Pipedrive also lets you automate repetitive sales tasks directly from the pipeline view. If your team values seeing and managing sales progress visually, Pipedrive is a strong alternative to consider.

   Pipedrive Key Features

   Some other features in Pipedrive help round out its CRM capabilities for teams considering HubSpot CRM alternatives:

   • Email Integration: Sync your email accounts to send, receive, and track messages within the CRM.
   • Activity Reminders: Set reminders for calls, meetings, and tasks to keep deals moving forward.
   • Custom Fields: Add custom data fields to deals, contacts, and organizations for more tailored tracking.
   • Sales Reporting: Access visual reports on sales funnel performance, activities, and pipeline health.

   Pipedrive Integrations

   Integrations include PandaDoc, Leadfeeder, JustCall, LinkPort, Outfunnel, Slack, QuickBooks, Trello, Zoom, and Gmail.

   Pros and Cons

   Pros:

   • Email templates and tracking built in
   • Bulk editing for deals and contacts available
   • Supports unlimited custom pipeline stages

   Cons:

   • Web forms lack advanced design options
   • Lacks marketing automation tools
   Learn more about Pipedrive :

   • Check out Pipedrive on their website
4. 

   4

   Close

   Best for built-in calling and SMS features

   • 14-day free trial + free demo available
   • From $9/user/month (billed annually)

   Visit Website

   

   Sales teams that rely on high-volume outreach often turn to Close for its built-in calling and SMS features. This CRM is a strong fit for inside sales teams and startups that want to manage calls, texts, and emails from one place without extra add-ons. If you need a solution that puts communication tools at the center of your workflow, Close offers a more integrated approach than HubSpot CRM.

   Why Close Is a Good HubSpot CRM Alternative

   Unlike many CRMs that require third-party tools for calling and texting, Close offers these features natively. I picked Close because it lets your team make calls, send SMS, and log communications directly from the CRM without switching platforms. The built-in Power Dialer and automatic call logging help sales reps reach more leads and keep records organized. For teams that prioritize outbound calling and SMS outreach, Close delivers a more communication-focused experience than HubSpot CRM.

   Close Key Features

   In addition to its communication tools, I also found several other features that support sales teams:

   • Email Sequences: Automate personalized email follow-ups to nurture leads over time.
   • Pipeline Management: Visualize and manage deals through customizable sales pipelines.
   • Task Reminders: Set reminders for follow-ups, meetings, and important sales activities.
   • Reporting Dashboard: Track sales performance and activity metrics with real-time dashboards.

   Close Integrations

   Integrations include Calendly, Gmail, Google Calendar, HubSpot, Microsoft 365, Segment, SavvyCal, Fivetran, Zoom, and Zapier.

   Pros and Cons

   Pros:

   • Customizable sales pipelines for deal tracking
   • Native SMS and email tracking included
   • Built-in Power Dialer for rapid calling

   Cons:

   • Fewer integrations than larger CRMs
   • Lacks advanced lead scoring functionality
   Learn more about Close:

   • Check out Close on their website
5. 

   5

   Insightly

   Best for project management capabilities

   • 14-day free trial
   • From $29/user/month (billed annually)

   Visit Website

   

   If your business needs a CRM that also handles project management, Insightly brings both together in one platform. This tool is a fit for teams that want to manage sales pipelines and post-sale project delivery without switching systems. Unlike HubSpot CRM, Insightly lets you track projects, assign tasks, and monitor milestones alongside your customer data.

   Why Insightly Is a Good HubSpot CRM Alternative

   Unlike HubSpot CRM, Insightly combines customer relationship management with built-in project management tools. I picked Insightly because you can convert won opportunities directly into projects, keeping sales and delivery connected in one place. The platform lets you assign tasks, set milestones, and track project progress alongside your CRM data. This approach is especially useful for teams that need to manage both sales and project workflows without juggling multiple systems.

   Insightly Key Features

   Some other features that make Insightly appealing for CRM buyers include:

   • Custom Fields and Page Layouts: Tailor records and layouts to match your business processes and data needs.
   • Workflow Automation: Automate repetitive tasks and set up multi-step workflows using visual workflow tools.
   • Email Tracking: Track email opens, clicks, and responses directly within the CRM.
   • Lead Routing: Automatically assign incoming leads to the right team members based on custom rules.

   Insightly Integrations

   Integrations include QuickBooks Online, Workday, Unbounce, ZoomInfo, WordPress, Slack, Jira, Shopify, Xero, and ADP Workforce Now.

   Pros and Cons

   Pros:

   • Lead assignment rules for sales teams
   • Custom fields and layouts for data flexibility
   • Built-in project management for post-sale work

   Cons:

   • Mobile app lacks some desktop functionality
   • No built-in live chat or chatbot tools
   Learn more about Insightly:

   • Check out Insightly on their website
6. 

   6

   Agentforce Sales

   Best for advanced customization options

   • 30-day free trial + free demo available
   • From $25/user/month

   Visit Website

   

   For teams that need deep customization and control over their CRM, Agentforce Sales by Salesforce (formerly Sales Cloud) offers a flexible platform built for complex sales processes. This solution appeals to larger organizations or businesses with unique workflows that can’t be addressed by out-of-the-box tools like HubSpot CRM. If you’re looking for advanced automation, custom objects, or tailored reporting, Agentforce Sales gives you the building blocks to design a CRM that fits your exact needs.

   Why Agentforce Sales Is a Good HubSpot CRM Alternative

   If your business needs a CRM that can be tailored to fit highly specific sales processes, Agentforce Sales is a strong choice. I picked it for its advanced customization options, which go far beyond what HubSpot CRM offers. You can create custom objects, automate complex workflows, and design detailed dashboards that match your team’s unique requirements. For organizations with specialized sales cycles or reporting needs, Agentforce Sales provides the flexibility to build a CRM that truly fits.

   Agentforce Sales Key Features

   Some other features in Agentforce Sales help teams manage sales and customer relationships at scale:

   • Lead Scoring: Optimize lead prioritization based on engagement and likelihood to convert using customizable scoring models.
   • Opportunity Management: Track every stage of your sales deals with detailed opportunity records and forecasting tools.
   • Mobile App: Access CRM data, update records, and manage tasks from anywhere with the Salesforce mobile app.
   • Einstein AI Insights: Use built-in AI to get predictive analytics and recommendations directly within your workflows.

   Agentforce Sales Integrations

   Integrations include Slack, Outlook, Gmail, QuickBooks, DocuSign, Mailchimp, LinkedIn, Tableau, Zoom, and Google Drive.

   Pros and Cons

   Pros:

   • Granular permission controls for large teams
   • Provides AI-powered sales insights
   • Supports automation for complex workflows

   Cons:

   • Add-ons increase total monthly cost
   • Setup requires significant time and expertise
   Learn more about Agentforce Sales:

   • Check out Agentforce Sales on their website
7. 

   7

   monday CRM

   Best for customizable workflow automation

   • 14-day free trial; Free demo available
   • From $18/user/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Teams looking for a CRM that adapts to their unique sales processes often choose monday CRM for its customizable workflow automation. This platform is a strong fit for small teams that want to tailor pipelines, automations, and dashboards to match their exact needs. If you need more flexibility than HubSpot CRM offers out of the box, monday CRM gives you granular control over every stage of your workflow.

   Why monday CRM Is a Good HubSpot CRM Alternative

   If you want a CRM that molds to your sales process instead of the other way around, monday CRM stands out for its customizable workflow automation. I picked monday CRM because it lets you build custom pipelines, automate repetitive tasks, and design dashboards that fit your team’s exact needs. You can set up automation rules for lead assignment, follow-ups, and status changes without writing code. For teams that need more flexibility than HubSpot CRM’s standard workflows, monday CRM offers a highly adaptable approach.

   monday CRM Key Features

   Some other features that make monday CRM appealing for sales teams include:

   • Contact and Account Management: Store, organize, and update all customer and company records in one place.
   • Email Integration: Connect your email to send, receive, and track messages directly from the CRM.
   • Document Management: Upload, share, and manage sales documents and contracts within your workflows.
   • Mobile App: Access pipelines, contacts, and tasks on the go with a dedicated mobile app.

   monday CRM Integrations

   Integrations include Slack, Microsoft Teams, Outlook, Gmail, Zoom, LinkedIn, Google Drive, Typeform, and Dropbox.

   Pros and Cons

   Pros:

   • Mobile app supports full CRM access
   • Built-in document management for sales files
   • Highly flexible pipeline and board layouts

   Cons:

   • Limited lead segmentation tools
   • No built-in phone dialer or SMS
   Learn more about monday CRM:

   • Check out monday CRM on their website
8. 

   8

   Copper

   Best for Google Workspace integration

   • Free trial available
   • From $59/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If your team relies on Google Workspace for daily operations, Copper is designed to fit right into your workflow. This CRM is built for businesses that want deep, native integration with Gmail, Google Calendar, and Google Drive. Unlike HubSpot CRM, Copper automatically syncs emails, contacts, and files from Google Workspace, reducing manual data entry and keeping everything connected.

   Why Copper Is a Good HubSpot CRM Alternative

   For teams that are a part of the Google ecosystem, Copper is one of the best HubSpot alternatives. I picked Copper because it automatically syncs emails, calendar events, and contacts directly from Gmail and Google Calendar, so your sales data stays up to date without manual entry. You can also attach Google Drive files to deals and contacts right from within the CRM. This tight connection with Google Workspace makes Copper a strong choice for businesses that want their CRM to work with their existing tools.

   Copper Key Features

   Some other features that make Copper a strong option for sales teams include:

   • Pipeline Management: Visualize and manage opportunities with customizable sales pipelines.
   • Task Automation: Set up automated workflows for deals, contact reminders, and follow-ups.
   • Reporting and Analytics: Access built-in reports for sales performance, activity tracking, and forecasting.
   • Mobile App: Manage contacts, deals, and tasks from anywhere using the dedicated mobile app.

   Copper Integrations

   Integrations include Gmail, Google Calendar, Google Drive, Google Sheets, Mailchimp, LinkedIn, RingCentral, Docusign, QuickBooks, and Dropbox.

   Pros and Cons

   Pros:

   • Chrome extension for in-inbox CRM access
   • Automatic contact and email syncing
   • Direct Gmail and Google Calendar integration

   Cons:

   • No built-in web forms for lead capture
   • Limited workflow automation
   Learn more about Copper:

   • Check out Copper on their website
9. 

   9

   Freshsales

   Best for AI-powered lead scoring

   • 21-day free trial
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sales teams looking for smarter ways to prioritize leads may want to consider Freshsales by Freshworks. This CRM stands out with its built-in AI lead scoring, which helps you focus on the prospects most likely to convert. If you need a solution that automates lead generation and qualification and gives actionable insights beyond what HubSpot CRM offers, Freshsales is worth a closer look.

   Why Freshsales Is a Good HubSpot CRM Alternative

   Freshsales stands out for its AI-powered lead scoring, which helps sales teams quickly identify and prioritize high-potential prospects. The platform uses predictive contact scoring and automated profile enrichment to surface the leads most likely to convert. I appreciate how Freshsales also offers built-in sales sequences, so you can automate follow-ups based on lead scores. If you want a CRM that actively guides your team toward the best opportunities, Freshsales is a strong alternative to HubSpot CRM.

   Freshsales Key Features

   Some other features in Freshsales help round out its CRM capabilities for teams considering HubSpot CRM alternatives:

   • Built-In Phone Dialer: Make and log calls directly from the CRM interface.
   • Customizable Sales Pipelines: Tailor deal stages and workflows to match your sales process.
   • Email Tracking: Get notifications when leads open emails or click on links.
   • Territory Management: Assign leads and deals to specific sales reps based on geography or other criteria.

   Freshsales Integrations

   Integrations include Mailchimp, PandaDoc, HubSpot, QuickBooks, Xero, Stripe, Freshservice, Freshdesk, Magento, and WooCommerce.

   Pros and Cons

   Pros:

   • Email tracking shows opens and link clicks
   • Built-in phone dialer with call logging
   • AI lead scoring updates in real time

   Cons:

   • No built-in social media management tools
   • Has basic reporting customization options
   Learn more about Freshsales:

   • Check out Freshsales on their website
10. 

    10

    Zoho CRM

    Best for multichannel customer engagement

    • Free plan available
    • Pricing upon request

    Visit Website

    Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Zoho provides an affordable CRM software designed for teams that need to manage customer interactions across multiple channels, including email, phone, social media, and live chat. It’s a strong fit for SMBs that want to unify communications and automate follow-ups without switching between different tools. If you’re looking for a CRM that brings all your customer touchpoints into one place, Zoho CRM stands out from HubSpot CRM with its broad multichannel engagement capabilities.

    Why Zoho CRM Is a Good HubSpot CRM Alternative

    What sets Zoho CRM apart as a HubSpot CRM alternative is its focus on multichannel customer engagement. You can manage conversations across email, phone, social media, and live chat from a single dashboard, making it easier to keep track of every customer interaction. I picked Zoho CRM for this list because its omnichannel communication tools help teams respond quickly and consistently, no matter where customers reach out. The platform also includes workflow automation features for follow-ups, so you don’t miss important opportunities.

    Zoho CRM Key Features

    Some other features in Zoho CRM make it a flexible option for teams looking beyond multichannel engagement:

    • Sales Forecasting: Generate sales forecasts based on historical data and current pipeline activity.
    • Custom Reports and Dashboards: Build custom reports and dashboards to track KPIs and visualize sales performance.
    • Territory Management: Assign leads and accounts to specific sales territories for better organization and accountability.
    • Blueprint Workflow Automation: Use a visual workflow builder for custom sales automation.

    Zoho CRM Integrations

    Integrations include Shopify, Google Maps, LinkedIn, Genesys Cloud, CloudTalk, SMSCountry, Acefone, WorkDrive, SharePoint, and ZeroBounce.

    Pros and Cons

    Pros:

    • Territory management for organizing sales teams
    • Built-in sales forecasting and analytics
    • Offers multichannel communication tools

    Cons:

    • AI features require paid plans
    • Limited marketing automation options
    Learn more about Zoho CRM:

    • Check out Zoho CRM on their website