10 alternatieven voor ActiveCampaign in 2026

Beoordelingen van ActiveCampaign-alternatieven

1. 

   1

   MailerLite

   Best for simple email marketing with a drag-and-drop editor

   • 14-day free trial + free demo available
   • From $10.80/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   MailerLite offers a straightforward approach to email marketing for small businesses and ecommerce teams looking for simplicity without sacrificing essential features. Its clean interface and focus on ease of use make it appealing to marketers who want to launch campaigns quickly and manage lists without a steep learning curve.

   If you need a tool that balances automation, deliverability, and user-friendly design, MailerLite addresses many of the pain points found in more complex platforms.

   Who Is MailerLite Best For?

   MailerLite suits small businesses and solo marketers who want a user-friendly email marketing platform without advanced automation complexity.

   Why MailerLite Is a Good ActiveCampaign Alternative

   For teams that want to focus on building and sending emails quickly, MailerLite’s drag-and-drop editor stands out. I picked it as an alternative because its visual editor makes designing campaigns straightforward, even for users without design experience.

   The platform also includes built-in templates and a simple workflow for scheduling and managing campaigns. These features make MailerLite a strong choice if you want to prioritize fast, visually appealing email creation over complex automation.

   MailerLite Key Features

   Some other features in MailerLite that may interest you include:

   • Landing Page Builder: Create custom landing pages with a drag-and-drop interface and pre-designed templates.
   • Subscriber Management: Organize, segment, and tag subscribers for targeted campaigns and better list hygiene.
   • A/B Testing: Test different subject lines, content, or send times to optimize email performance.
   • Automation Workflows: Set up basic automated sequences for onboarding, follow-ups, or drip campaigns.

   MailerLite Integrations

   Integrations include Shopify, WooCommerce, WordPress, Stripe, Squarespace, Wix, HubSpot, Salesforce, Zapier, and Canva.

   Pros and Cons

   Pros:

   • Simple automation for basic workflows
   • Built-in landing page and form builder
   • Drag-and-drop editor is fast and reliable

   Cons:

   • Limited native integrations with ecommerce tools
   • Fewer reporting and analytics features
   Learn more about MailerLite:

   • Check out MailerLite on their website
2. 

   2

   Moosend

   Best for advanced personalization

   • 30-day free trial
   • From $7/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Moosend offers a flexible email marketing platform designed for small businesses and ecommerce teams that want to automate campaigns without complexity. It’s a fit for marketers who need advanced segmentation and personalization but don’t want to pay for features they won’t use. If you’re looking for a tool that balances automation with straightforward campaign management, Moosend is worth considering.

   Who Is Moosend Best For?

   Moosend is a strong fit for small businesses and ecommerce teams that want affordable, automated email marketing with advanced personalization.

   Why Moosend Is a Good ActiveCampaign Alternative

   I chose Moosend as an ActiveCampaign alternative because it delivers affordable automation and personalization without unnecessary complexity. Moosend’s visual workflow builder lets you set up automated campaigns with triggers, filters, and actions tailored to your audience. You can also use advanced segmentation and dynamic content to personalize emails based on subscriber behavior or attributes. For teams that want enterprise-grade automation features at a lower price point, Moosend stands out as a practical choice.

   Moosend Key Features

   Some other features in Moosend that may interest you include:

   Landing page builder: Create and publish custom landing pages directly within the platform.

   A/B testing: Test different subject lines, content, or send times to optimize campaign results.

   Real-time analytics: Track opens, clicks, bounces, and unsubscribes as they happen.

   Subscription forms: Design and embed customizable signup forms to grow your email list.

   Moosend Integrations

   Integrations include WooCommerce, Adobe Commerce, WordPress, Segment, BigMarker, Involve.me, Jet Form Builder, Poptin, ThriveCart, and OpenCart.

   Pros and Cons

   Pros:

   • Real-time analytics with granular campaign metrics
   • Built-in landing page and form designer
   • Visual automation builder supports complex workflows

   Cons:

   • No native Facebook or Google Ads integration
   • No built-in CRM or sales pipeline
   Learn more about Moosend:

   • Check out Moosend on their website
3. 

   3

   Drip

   Best for commerce-focused email and SMS automations

   • 14-day free trial
   • From $39/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Drip is a marketing automation platform built for ecommerce brands that want to create personalized customer journeys. It’s a strong fit for online retailers and marketers who need advanced automation and behavior-based targeting. If you’re looking to move beyond basic email blasts and build deeper relationships with your shoppers, Drip offers tools designed for that purpose.

   Who Is Drip Best For?

   Drip is a good fit for ecommerce marketers and online retailers who want to automate personalized email and SMS campaigns based on customer behavior.

   Why Drip Is a Good ActiveCampaign Alternative

   What sets Drip apart as an ActiveCampaign alternative is its focus on advanced ecommerce automation and personalization. I picked Drip for teams that want to build highly targeted workflows based on real-time customer actions, like browsing behavior or purchase history.

   Its visual workflow builder makes it easy to set up complex automations, while dynamic content tools let you personalize messages at scale. If your business relies on tailored customer journeys to drive repeat purchases, Drip offers the depth and flexibility you need.

   Drip Key Features

   Some other features in Drip that may interest you include:

   • Email Template Library: Access a range of prebuilt, customizable templates for quick campaign creation. 
   • SMS Campaigns: Send targeted SMS messages alongside email for multichannel engagement. 
   • Segmentation Tools: Build dynamic audience segments based on real-time customer data and behaviors. 
   • Revenue Attribution Reporting: Track which campaigns and automations drive sales with built-in ecommerce analytics.

   Drip Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Facebook Custom Audiences, Stripe, Typeform, HubSpot, Pipedrive, PayPal, and Unbounce.

   Pros and Cons

   Pros:

   • Revenue attribution for campaign performance tracking
   • Dynamic segmentation based on real-time behavior
   • Visual workflow builder for ecommerce automation

   Cons:

   • SMS requires separate setup and fees
   • No built-in landing page builder
   Learn more about Drip:

   • Check out Drip on their website
4. 

   4

   Zoho Campaigns

   Best integrated email marketing for Zoho users

   • 14-day free trial + free plan + free demo available
   • From $4/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zoho Campaigns is an email marketing platform designed for businesses that want to connect marketing with other business operations. It’s especially appealing to teams already using Zoho apps or those seeking tight integration across CRM, sales, and support. If you need coordinated campaigns and centralized data, Zoho Campaigns can help unify your marketing efforts.

   Who Is Zoho Campaigns Best For?

   Zoho Campaigns suits small to midsize businesses and teams that want to connect email marketing with other Zoho business apps.

   Why Zoho Campaigns Is a Good ActiveCampaign Alternative

   When you need marketing tools that work directly with your CRM, Zoho Campaigns stands out. I picked it because its deep integration with the Zoho ecosystem lets you sync contacts, create sales automations and workflows, and track campaign performance alongside sales and support data. You can trigger email sends based on CRM activity and segment lists using real-time customer information from other Zoho apps. 

   Zoho Campaigns Key Features

   Some other features in Zoho Campaigns that may interest you include:

   Drag-and-drop email editor: Build and customize email campaigns using a visual editor, pre-designed templates, and various customization options.

   A/B testing: Test different subject lines or content to optimize email performance and email deliverability.

   Autoresponders: Set up automated email sequences based on subscriber actions or time intervals.

   Advanced reporting: Access detailed analytics on opens, clicks, bounces, and subscriber engagement.

   Zoho Campaigns Integrations

   Integrations include Zoho CRM, Salesforce, Shopify, WooCommerce, HubSpot, Google Analytics, SurveyMonkey, Eventbrite, Dropbox, and Twilio.

   Pros and Cons

   Pros:

   • GDPR-compliant data handling and privacy tools
   • List management with advanced segmentation options
   • Direct sync with Zoho CRM and Zoho Books

   Cons:

   • Advanced triggers require Zoho ecosystem adoption
   • No built-in SMS or WhatsApp messaging
   Learn more about Zoho Campaigns:

   • Check out Zoho Campaigns on their website
5. 

   5

   GetResponse

   Best for full marketing features

   • 14-day free trial + free demo available
   • From $15.58/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   GetResponse offers a suite of email marketing and automation tools designed for ecommerce brands and online businesses. The platform appeals to teams that want to combine email, SMS, and web push campaigns with ecommerce integrations. If you need advanced automation and built-in tools for growing your online store, GetResponse is worth considering.

   Who Is GetResponse Best For?

   GetResponse suits ecommerce businesses and marketing teams that need integrated email, SMS, and automation tools to drive online sales.

   Why GetResponse Is a Good ActiveCampaign Alternative

   I picked GetResponse because it combines email marketing, automation, and ecommerce tools in one platform. Unlike many alternatives, it offers built-in features for creating product recommendation emails, abandoned cart workflows, and transactional messages tailored for online stores. The platform’s automation builder lets you design complex customer journeys that connect email, SMS, and web push notifications. If you want a solution that’s purpose-built for ecommerce marketing, GetResponse stands out for its all-in-one approach.

   GetResponse Key Features

   Some other features in GetResponse that may interest you include:

   Drag-and-drop email editor: Design custom emails using a visual editor with pre-built blocks and templates.

   Webinar hosting: Run live or on-demand webinars directly from the platform to engage your audience.

   List management tools: Organize, segment, and clean your contact lists with advanced filtering and tagging.

   A/B testing: Test different subject lines, content, or send times to optimize campaign performance.

   GetResponse Integrations

   Integrations include Shopify, Apresly, IdoSell, Responsly, Lnk.Bio, Albato, WebinarJam, Onvocado, FuseWP, and Shoper.

   Pros and Cons

   Pros:

   • Landing page and form builder included
   • Visual automation builder with ecommerce triggers
   • Built-in webinar hosting for lead generation

   Cons:

   • Fewer native integrations with ecommerce platforms
   • Reporting and analytics are less detailed
   Learn more about GetResponse:

   • Check out GetResponse on their website
6. 

   6

   Campaign Monitor

   Best for customizable email templates and analytics

   • Free trial available
   • From $11.70/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Campaign Monitor is designed for marketers and teams who want to create visually polished email campaigns without technical complexity. It’s especially appealing to brands that prioritize strong design and consistent branding in their communications. If you need a tool that makes it easy to build, send, and analyze professional emails, Campaign Monitor offers a focused solution.

   Who Is Campaign Monitor Best For?

   Campaign Monitor is a strong choice for marketing teams at small to midsize businesses that want to create branded, visually engaging email campaigns.

   Why Campaign Monitor Is a Good ActiveCampaign Alternative

   What makes Campaign Monitor a strong ActiveCampaign alternative is its focus on design-driven email creation. I picked it for teams that want a drag-and-drop builder that makes it easy to create branded, visually consistent campaigns without coding. The template library and brand management tools help ensure every message matches your visual identity. If your priority is sending polished, on-brand emails with minimal setup, Campaign Monitor delivers a straightforward solution.

   Campaign Monitor Key Features

   Some other features in Campaign Monitor that may interest you include:

   Personalization tags: Insert dynamic content like names or locations into emails for tailored messaging.

   A/B testing: Test different subject lines or content blocks to optimize campaign performance.

   Automated customer journeys: Set up triggered email sequences based on subscriber actions or dates.

   Analytics dashboard: Monitor campaign metrics like open rates, click rates, and engagement trends in real time.

   Campaign Monitor Integrations

   Integrations include Salesforce, WordPress, Shopify, Unbounce, Intercom, OptinMonster, Raiser’s Edge NXT, Lexer, Qgiv, and AdRoll.

   Pros and Cons

   Pros:

   • Straightforward list management and segmentation tools
   • Detailed analytics for campaign performance tracking
   • Automated journeys for basic drip campaigns

   Cons:

   • Limited conditional logic in workflows
   • No native SMS or multichannel messaging
   Learn more about Campaign Monitor:

   • Check out Campaign Monitor on their website
7. 

   7

   Constant Contact

   Best user-friendly email marketing for small businesses

   • 14-day free trial + free demo available
   • From $12/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Constant Contact is an email marketing platform designed for small businesses and nonprofits that want to manage campaigns, events, and social media from one place. If you need a tool that combines email with event management and basic social posting, this platform covers those bases. It’s a fit for teams looking to simplify outreach and engagement beyond just email.

   Who Is Constant Contact Best For?

   Constant Contact suits small businesses and nonprofits that want to manage email marketing, events, and social media from a single platform.

   Why Constant Contact Is a Good ActiveCampaign alternative

   What sets Constant Contact apart as an ActiveCampaign alternative is its built-in event management and social media tools. I picked it for teams that want to run email campaigns and manage event registrations or RSVPs without switching platforms. The platform also lets you schedule and publish social posts directly, which is useful if you want to coordinate messaging across channels. For businesses that need more than just email marketing, Constant Contact brings event and social features together in one place.

   Constant Contact Key Features

   Some other features in Constant Contact that may interest you include:

   Drag-and-drop email editor: Build and customize email campaigns visually without coding.

   List segmentation: Group contacts based on behavior, demographics, or engagement for targeted messaging.

   Automated email series: Set up welcome emails, drip campaigns, or follow-ups triggered by subscriber actions.

   Reporting dashboard: Track open rates, click rates, and campaign performance in real time.

   Constant Contact Integrations

   Integrations include BigCommerce, Shopify, Canva, Eventbrite, Salesforce, Zoho CRM, DonorPerfect, QuickBooks, WooCommerce, and Stripe.

   Pros and Cons

   Pros:

   • List growth tools like landing pages and pop-ups
   • Email templates tailored for nonprofits and SMBs
   • Social media posting and scheduling built in

   Cons:

   • No SMS marketing in standard plans
   • No advanced automation branching logic
   Learn more about Constant Contact:

   • Check out Constant Contact on their website
   • Read my in-depth review of Constant Contact
   • Explore best alternatives to Constant Contact
8. 

   8

   Mailchimp

   Best for built-in CRM features

   • 14-day free trial + free demo available
   • From $20/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailchimp is a marketing platform that combines email, automation, and audience management in one place. It’s a strong fit for ecommerce brands and marketers who want to personalize campaigns and analyze customer data. If you need advanced segmentation and multichannel campaign tools beyond basic email, Mailchimp covers those needs.

   Who Is Mailchimp Best For?

   Mailchimp suits ecommerce businesses and marketing teams that want to manage multichannel campaigns and advanced audience segmentation from a single platform.

   Why Mailchimp Is a Good ActiveCampaign Alternative

   What makes Mailchimp a strong ActiveCampaign alternative is its all-in-one approach to marketing and audience management. I picked it for teams that want advanced audience segmentation and the ability to run multichannel campaigns from a single dashboard. Mailchimp’s segmentation tools let you target customers based on purchase behavior, engagement, and custom tags, while its campaign builder supports email, SMS, and social ads. This combination gives you more flexibility to personalize outreach and coordinate messaging across channels.

   Mailchimp Key Features

   Some other features in Mailchimp that may interest you include:

   A/B Testing: Test different subject lines, content, or send times to optimize campaign performance.

   Drag-and-Drop Email Builder: Design custom emails visually without needing to code.

   Prebuilt Email Templates: Access a library of professionally designed templates for quick campaign creation.

   Marketing Calendar: Plan, schedule, and track all your marketing activities in one place.

   Mailchimp Integrations

   Integrations include Shopify, WooCommerce, Canva, Square, Wix, Squarespace, Stripe, Salesforce, LinkedIn, and Facebook.

   Pros and Cons

   Pros:

   • Extensive template library for quick setup
   • Prebuilt automations for ecommerce workflows
   • Advanced audience segmentation for targeted campaigns

   Cons:

   • Limited conditional content options in emails
   • SMS marketing requires additional integration
   Learn more about Mailchimp:

   • Check out Mailchimp on their website
   • Read my in-depth review of Mailchimp
   • Explore best alternatives to Mailchimp
9. 

   9

   ConverKit

   Best for email automation designed for creators

   • 14-day free trial
   • From $9/month (billed annually)

   Visit Website

   

   ConvertKit is built for creators, digital entrepreneurs, and small publishers who want to grow and engage their audience through email. The platform emphasizes simple automation and subscriber management tailored to content-driven businesses. If you need a tool that supports selling digital products and building community, ConvertKit offers features designed for those workflows.

   Who Is ConvertKit Best For?

   ConvertKit fits creators, bloggers, and digital entrepreneurs who want to manage email marketing and sell digital products.

   Why ConvertKit Is a Good ActiveCampaign Alternative

   Unlike many email marketing tools, ConvertKit is purpose-built for creators and digital product sellers. I picked it as an alternative because it offers integrated tools for selling digital products and paid newsletters directly from your email platform. The platform’s visual automation builder and subscriber tagging make it easy to nurture audiences and segment by interests or purchase behavior. If you want to monetize your audience and manage both email and digital sales in one place, ConvertKit is designed for that workflow.

   ConvertKit Key Features

   Some other features in ConvertKit that may interest you include:

   Broadcast emails: Send one-time email blasts to your entire list or specific segments.

   Customizable opt-in forms: Build and embed forms to capture subscribers on your website or landing pages.

   Subscriber scoring: Automatically score subscribers based on engagement and activity.

   RSS-to-email automation: Turn blog posts into automated email updates for your audience.

   ConvertKit Integrations

   Integrations include Shopify, Canva, Calendly, Typeform, GIPHY, Wix, Thinkific, Fourthwall, Linktree, and Pinterest.

   Pros and Cons

   Pros:

   • Direct digital product and paid newsletter sales
   • Tag-based subscriber management for segmentation
   • Built-in landing page and form builder

   Cons:

   • Limited native integrations with ecommerce tools
   • No built-in CRM or sales pipeline
   Learn more about ConverKit:

   • Check out ConverKit on their website
10. 

    10

    Brevo

    Best for transactional emails and SMS marketing

    • Free plan available
    • From $9/month

    Visit Website

    

    Brevo is a marketing platform designed for businesses that want flexible control over email and SMS campaigns. It’s a fit for teams that need scalable messaging tools without the complexity of traditional marketing automation suites. If you’re looking for a solution that balances simplicity with advanced features, Brevo addresses many of the gaps found in legacy email marketing tools.

    Who Is Brevo Best For?

    Brevo suits small to midsize businesses and ecommerce teams that want flexible, scalable email and SMS marketing without enterprise-level complexity.

    Why Brevo Is a Good ActiveCampaign Alternative

    What makes Brevo a strong alternative is its flexible approach to both email and SMS marketing, which is ideal for growing businesses that want to manage multiple channels from one platform. I picked Brevo because you can create and automate campaigns across email and SMS without needing separate tools or complex add-ons. The platform’s workflow builder lets you set up targeted automations, while its SMS features are built in and easy to activate alongside email. For teams that want to scale their messaging as they grow, Brevo offers a straightforward way to expand beyond just email marketing.

    Brevo Key Features

    Some other features in Brevo that may interest you include:

    Drag-and-drop email editor: Build custom email templates without coding using a visual editor.

    Transactional email support: Send order confirmations, password resets, and other transactional messages directly from the platform.

    Contact segmentation: Organize and target contacts based on behavior, attributes, or engagement history.

    Built-in CRM: Manage contacts, track deals, and monitor sales pipelines within the same platform.

    Brevo Integrations

    Integrations include WordPress, WooCommerce, Shopify, BigCommerce, Stripe, Adobe Commerce, PrestaShop, Salesforce, Pipedrive, and Facebook.

    Pros and Cons

    Pros:

    • Built-in CRM for basic contact management
    • Visual workflow builder for automations
    • SMS and WhatsApp marketing built in

    Cons:

    • CRM lacks advanced sales pipeline features
    • No built-in landing page A/B testing
    Learn more about Brevo:

    • Check out Brevo on their website