12 Beauty Industry Trade Shows You Should Attend in 2026
Beauty industry trade shows are where trends get set, deals get made, and the right connections can open doors you didn't know existed. Whether you're sourcing suppliers, scouting new brands, or staying ahead of what's next in formulation and retail, the right events belong on your calendar.
Here's a look at the top beauty trade shows worth your time and travel budget.
Best Beauty Trade Shows in 2026 Shortlist
Here's a shortlist of the best beauty trade shows I think are worth attending in 2026:
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- In-Cosmetics Korea - Seoul, South Korea (July 1-3, 2026)
- Cosmoprof Network - Multiple locations and dates
- Polish & Beauty Expo - Tinley Park, IL (July 18-19, 2026)
- Beauty Expo Australia - Sydney, Australia (August 15-16, 2026)
- Professional Beauty London - London, UK (October 4-5, 2026)
- Salon International - London, UK (October 4-5, 2026)
- Beautyworld Dubai - Dubai, UAE (October 6-8, 2026)
- Estetika - Brussels, Belgium (October 10-12, 2026)
- InterCHARM Moscow - Moscow, Russia (October 14-17, 2026)
- Beauty Forum Festival - Munich, Germany (October 24-25, 2026)
- Expo Beauty Show Mexico - Mexico City, Mexico (October 24-26, 2026)
- Baltic Beauty - Riga, Latvia (November 6-8, 2026)
Best Beauty Trade Shows of 2026
Below are my summaries of the best beauty trade shows that made it onto my shortlist. My reviews offer a look at each event’s dates, location, pricing, and unique offering.
1. In-Cosmetics Korea - Seoul, South Korea (July 1-3, 2026)
- Dates: July 1-3, 2026
- Location: COEX Convention & Exhibition Centre
- Pricing: Free (for pre-registered professionals)
- Social Media: Instagram, LinkedIn, Facebook
In-Cosmetics Korea is the only exhibition in Korea dedicated to personal care ingredients. Organized by RX (Reed Exhibitions), it brings together formulators, ingredient suppliers, and cosmetics creators to explore K-beauty innovation.
Why attend? The event combines ingredient sourcing with trend-focused education and targeted networking for the personal care community. With a "One Badge, Two Shows" format, your registration also gets you access to the co-located finished products show.
2. Cosmoprof Network - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
Cosmoprof Network: Locations, Dates, & Pricing
| Location | Date | Pricing |
|---|---|---|
| Las Vegas, NV | July 13-15, 2026 | Register to see pricing |
| Hongkong | November 10-13, 2026 | TBA |
| Mumbai, India | December 10-12, 2026 | TBA |
The Cosmoprof Network is BolognaFiere's global portfolio of B2B beauty trade shows spanning 6 flagship events across the Americas, Asia, and beyond. It connects 500,000+ beauty professionals with 10,000+ exhibitors across 190 countries.
Why attend? Each Cosmoprof show is a full-scale B2B platform built for beauty industry sourcing, trend discovery, and deal-making. You'll find CosmoTalks education sessions, trend reports, and curated buyer programs that put you in front of the right people.
3. Polish & Beauty Expo - Tinley Park, IL (July 18-19, 2026)
- Dates: July 18-19, 2026
- Location: Tinley Park Convention Center
- Pricing: From $35-$139
- Social Media: Instagram, Facebook
Polish & Beauty Expo is an annual two-day shopping and education event connecting indie nail polish and beauty makers with customers and fans. It takes place in the Chicagoland area and features 40+ vendors and 500+ products.
Why attend? PBE is one of the few events built specifically around indie beauty brands. You can shop exclusive product drops, take hands-on polish-making workshops with indie makers, and attend a meet-and-greet cocktail reception — all in one weekend.
4. Beauty Expo Australia - Sydney, Australia (August 15-16, 2026)
- Dates: August 15-16, 2026
- Location: ICC Sydney
- Pricing: From A$25-A$315
- Social Media: Instagram, Facebook
Beauty Expo Australia is Australia's leading trade show for beauty professionals, organized by RX Global. It covers skincare, K-Beauty, aesthetics, makeup, grooming, and wellness, with 60+ conference sessions and live demos.
Why attend? The two-day format at ICC Sydney combines expo floor access with 60+ expert-led sessions, live demonstrations, and the Face2Face Makeup Awards — making it a rare mix of education, sourcing, and industry recognition in one place.
5. Professional Beauty London - London, UK (October 4-5, 2026)
- Dates: October 4-5, 2026
- Location: ExCeL London
- Pricing: Free (for trade visitors)
- Social Media: Instagram, Facebook, LinkedIn
Professional Beauty London is the UK's flagship B2B trade show for beauty, spa, and clinic professionals, organized by Professional Beauty Group. Co-located with Salon International in 2026, it draws 45,000+ attendees across hair, beauty, and spa.
Why attend? The 2026 show is bigger than ever, combining two iconic events under one roof at ExCeL London. Free live stages cover trend forecasting, expert demos, and business insights, alongside the IMF and World Spa & Wellness Convention — all free to attend.
6. Salon International - London, UK (October 4-5, 2026)
- Dates: October 4-5, 2026
- Location: ExCeL London
- Pricing: From £15-£24
- Social Media: Instagram, Facebook, LinkedIn
Salon International is Europe's leading trade show for hair professionals, organized by Professional Beauty Group. Running for 50+ years, it draws 40,000+ stylists, barbers, colourists, and salon owners to ExCeL London each October.
Why attend? For just £20, you get access to five live stages covering cutting, colour, texture, trends, and business — plus Salon Live sessions, masterclasses, competitions, 200+ brands, and the iconic BHA Gallery. In 2026, it merges with Professional Beauty London for a combined hair and beauty event.
7. Beautyworld Dubai - Dubai, UAE (October 6-8, 2026)
- Dates: October 6-8, 2026
- Location: Dubai World Trade Centre
- Pricing: Free (for pre-registered industry professionals)
- Social Media: Instagram, Facebook, LinkedIn
Beautyworld Dubai is the MENA region's leading B2B trade show for beauty, fragrance, hair, and personal care. Organized by Messe Frankfurt, it's been running for 30 years and draws manufacturers, distributors, retailers, and professionals worldwide.
Why attend? The 2026 show marks its 30th anniversary with an expanded program including the Next in Beauty and Next in Fragrance Conferences, The Make Up Studio, beautyLIVE, and the Beautyworld Dubai Awards across 17 categories — all free to attend on the show floor at DWTC.
8. Estetika - Brussels, Belgium (October 10-12, 2026)
- Dates: October 10-12, 2026
- Location: Brussels Expo
- Pricing: €55
- Social Media: Facebook, Instagram
Estetika is the Benelux region's go-to B2B trade show for beauty professionals, organized by BESKO and IJV–IFAS. Running for 40+ years each fall in Brussels, it draws specialists in aesthetics, pedicure, nail styling, and dermatology.
Why attend? Estetika brings beauty, nail, pedicure, and dermatology professionals from Belgium, the Netherlands, and France together under one roof. You can discover new products, place orders on the spot, and access training — all from hundreds of exhibitors at Brussels Expo, free of charge.
9. InterCHARM Moscow - Moscow, Russia (October 14-17, 2026)
- Dates: October 14-17, 2026
- Location: Crocus Expo
- Pricing: Free (for pre-registered industry professionals)
InterCHARM Moscow is Russia's largest international B2B trade show for beauty, perfumery, and cosmetics. Organized by EVR, LLC and now in its 33rd edition, it draws 96,000+ professionals and 1,600+ exhibitors from 30 countries to Crocus Expo each October.
Why attend? The show spans 9 dedicated sectors — from NailCHARM and HairCHARM to cosmetology and packaging — with 1,300+ retail negotiations, an Influencer Zone, and the Retail Connect F2F meetings program. It's built for anyone looking to break into or expand within the Russian and Eastern European beauty market.
10. Beauty Forum Festival - Munich, Germany (October 24-25, 2026)
- Dates: October 24-25, 2026
- Location: Messe München
- Pricing: From €15-€40
- Social Media: Facebook, Instagram
Beauty Forum Festival is a B2B trade show for beauty professionals, organized by Health & Beauty GmbH. The 2026 theme is "Feel Ageless Beauty & Beyond," with speakers including Prof. Dr. Bernd Kleine-Gunk and Alex Khan.
Why attend? This isn't a traditional trade show — it blends education, workshops, and brand discovery under one roof. Sessions cover skin science, longevity, nutrition, and business growth, with experts like Dr. Meike Streker and Adaeze Wolf. It's a focused, professionals-only experience built for real business impact.
11. Expo Beauty Show Mexico - Mexico City, Mexico (October 24-26, 2026)
- Dates: October 24-26, 2026
- Location: Centro Banamex
- Pricing: Register to see pricing
- Social Media: Facebook, Instagram
Expo Beauty Show (EBS) is Latin America's leading B2B and B2C beauty trade show, organized by RX Global and held annually at Centro Banamex in Mexico City. It draws 400+ brands across hair, nails, makeup, barbering, wellness, and salon tech.
Why attend? EBS spans 30,000 m² with 70+ live shows, workshops, and meet-and-greets across dedicated stages including Beauty Lab and Barber stages. It's one of the few beauty events in the region built for both working professionals and distributors, with structured 1:1 brand meetings alongside hands-on education.
12. Baltic Beauty - Riga, Latvia (November 6-8, 2026)
- Dates: November 6-8, 2026
- Location: Kipsala International Exhibition Centre
- Pricing: TBA
- Social Media: Facebook, Instagram
Baltic Beauty is the Baltics' largest annual beauty trade fair, organized by BT 1 and held at Kīpsala International Exhibition Centre in Riga. The 2025 edition drew nearly 30,000 visitors and 341 companies from 18 countries, marking its 20th anniversary.
Why attend? Baltic Beauty brings together professionals across hair, nails, skincare, aesthetics, and wellness under one roof, with 50+ live competitions, 12 industry trade shows, and brand debuts from across Europe and Asia. It's the go-to event for sourcing new products and seeing real-time skill demonstrations — all in one concentrated, professionally focused format.
Put On Your Best Face and Start Networking
While you can certainly try to run your beauty brand in isolation, it's better as a community.
Learn from your peers and make your mark by finding and providing beauty insights with your peers. Who knows, maybe you'll start the newest TikTok (RedNote?) beauty trend and see your brand boom.
I encourage all beauty industry professionals to consider these industry events as opportunities to learn, network, and grow in the industry.
Each conference offers unique insights and experiences that can significantly benefit your career.
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